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RHS LICENSING

Bestselling branded pottery range When Apta approached the RHS in 2010 with an idea for a high quality range of outdoor planters bearing their famous logo, it was the start of a long and successful partnership which has seen the RHS pots become the bestselling branded pottery range in the country. Garden centres were naturally quick to pick up on the potential of the products which were guaranteed frost proof, in a range of new colours, and with the RHS ‘stamp of approval’, and sales grew rapidly, culminating in the Apta RHS planters becoming the number one source of licensing revenue for the brand. “When we thought about brands that consumers would trust as an authority in the field of horticulture, one stood out clearly, and that was the RHS,” says Apta’s Managing Director Paul Sykes. “It gave such prestige to the products that in some respects garden centres felt they had to stock the range! It was a challenge getting the logo onto some of the pots and that required a lot of hard work and innovation from us and our factories, but the result was worth it.” This success was noted by competitors and various copy ranges soon appeared, but despite this the Apta range remains widely recognised as the original and best, and in 2019 will expand to include indoor pots,

Managing Director Paul Sykes (left) with Commercial Director James Hoad and the RHS collection at Glee. extra-large outdoor feature pots, decorative urns and columns, as well as extensions to the bestselling glazed and leadlite ranges. “We are very proud of our association and partnership with the RHS, and of our product range, which has really driven sales in the

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planters category for several years now,” adds Paul. “We look forward to continuing this in the seasons to come.” To find out more about the best selling pottery range in the UK contact Apta on 01233 621090 or sales@apta.co.uk.

November 2018 5

Profile for Garden Trade News

GTN November 2018  

GTN November 2018  

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