Keynote speaker, consumer and shopping behaviourist Ken Hughes, will be asking ‘Is your supply chain millennial ready?’ Left: Trewin Restorick is founding CEO of Hubbub, a charity that makes environmental issues fun.
It is not too late to join friends and colleagues attending Cultivating Retail – the new one-day Conference and Dinner – for growers, retailers and suppliers, supported by supported by Evergreen Garden Care UK. Organised by HTA and GIMA, this ‘must attend’ event tackling the key issues and opportunities facing the garden retail supply chain takes place on the 13 November at the East Midlands Conference Centre in Nottingham. A great forum for inspiration, discussion and debate on the industry, in an accessible location with good transport networks, this event represents amazing value – just £295 +VAT for a full conference place for HTA and GIMA members (£199 + VAT for conference only). What are you waiting for! Book your place now at www.hta.org.uk/cultivatingretail
Standing out from the crowd The HTA Marketing Forum took place at Horticulture House, Chilton, in October and aimed to give delegates and insight into the advances in marketing to help them ‘Stand Out from the Crowd’. Key takeaways were: 4Despite 69% saying they shop online to avoid queues, only 3% of Britons say they no longer shop in store and 64% of people still enjoy browsing in store. Anthony Earl, POPAI UK & Ireland. 4Because of the amount of digital advertising customers receive on a day to day basis, it is easy for communications to be missed. Print gives the smaller companies the opportunity to compete with the bigger companies if done properly. Graham Thomas, Eight Days A Week Print Solutions. 4Your consumer will likely care about the environment in some way. Use this to your advantage. Carol Wright, Hozelock. 4Visual merchandising works around key visual principles such as symmetry, alternation, utilising height and creating visual focus points. Sarah Manning, Visual Merchandiser.
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