GTN January/February 2022 - Garden Trade News, UK

Page 54


Dog Alfie is the video star at Sapcote


he Greatest Garden Centre Video category was a vey hotly contested category this year with hardly a whisker to separate the main contenders! The heart-warming video of Alfie the dog enjoying his shopping trip to Sapcote with William showed off the range and depth of product for sale to make your Christmas special. This was

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backed up by other videos, including the one ‘walking through’ their wonderful Le Max village (more like a town!!) display. Almost 60,000 views helped Sapcote pip other contenders to the Gold Award. The Sapcote team also won Silver in The Greatest Social Media Campaign category for their consistent messaging over the Christmas period, target at least two posts every day.