GARDEN CLOTHING AND GIFTS
Garden Trade News
WINNER Horticultural Trades Association (National Garden Gift Card)
FINALISTS Crest Garden (Kent & Stowe Gardener’s Clothing/Gifts, and Kent & Stowe Garden Gift) Burgon & Ball (FloraBrite range)
ABOUT THE WINNER Unlike the old propriety gift cards, retailers can sell as well as redeem the NGGC. The purpose-built transactional technology enables the card to be activated by any epos system and even online. This enables the widest possible sale and redemption possible. The gift card is all-inclusive for retailers. The judges said: “A great product for driving more sales into gardening. Great for both retailers and customers.”
GARDEN LIGHTING, WATER FEATURES AND ORNAMENTATION
WINNER Smart Garden Products (Eureka! Retro Solar Lightbulb)
FINALISTS Smart Garden Products (Illumina Silhouette Table and The Elvedon Collection)
The Solar Centre
The Solar Centre (Lumify USB Solar Festoon Lights)
ABOUT THE WINNER Following the success of the Eureka! Solar light bulb, this larger sized bulb and retro Edison filament lighting effect continues the evolution of the Eureka! range of products and provides consumers with an enticing, new option. The new flattened bottom allows them to sit on tabletops as well as hang. The judges said: “Bang on trend again; a great new twist on a bestseller.”
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