TEA COFFEE

Rulesforhappiness:Somethingtodo someonetolove,somethingtohopefor.

—Immanuelkant

phonenumber:＋660961403068

Email:haixianggao@foxmail.com

IamadesignerGaoHaixiang,IamfromHenanProvince,China, andIamcurrentlystudyingatDHURAKIJPUNDITUNIVERSITY,CIC College,DepartmentofCreativeDesign.Thepurposeofmychoiceof theteaandcoffeeexhibitionthistimeistobringthe"newteadrinking culture"toThailand,soastopromotetheChineseteaceremony culture,andlettheyoungpeopleinThailandknowmoreabout ChinesecultureandloveChina.culture.

我是设计师高海翔，来自于中国河南省，目前就读于泰国博仁大学，CIC学院，创意设计系。我本次选择茶咖啡展览的目的，是想把“新茶饮文化”带到泰国来，以此发扬中国的茶道文化，让泰国年轻人更加的了解中国文化，喜爱中国文化。

目录 catalogue 创作理念

creativeidea

creativeprocess 标志设计 logodesign 宣传海报 propaganda 解说海报 Commentaryposter 周边设计 PackageDesign

创作过程

创作理念

01

creativeidea

咖啡与茶，你会如何选择？ Coffee&tea,howwouldyouchoose? 02

Coffeeandteaaretraditionaldrinksin theWestandtheEast.Butwiththe developmentofculture,coffeeis graduallyacceptedbymoreyoung people,whileteaisgraduallydeclining.

咖啡与茶是西方与东方的传统饮品。但是随着文化的发展，

咖啡逐渐被更多的年轻人接受，而茶却逐渐的没落。

03

Asawesternleisuredrink,coffeeis favoredbymoreandmoreyoungpeople inChinaandThailandbecauseofits diversetaste,whiletraditionalteaisnot favoredbyyoungpeoplebecauseofits bitternessandsingletaste.

咖啡作为西方的一种休闲饮品，因为口味多元，便受到越来越多的中泰年轻人的青睐，而传统的茶因为口感苦涩，口感单一，所以便不在被年轻人喜爱。

创作理念 creativeidea 04

Iwanttocarryoutanewfusionand improvementofcoffeeandtea,sothatthe newteaculturecanalsobeintegrated intothelivesofyoungpeople,andfinally beacceptedbyyoungpeopleinChina andThailand.

创作理念 creativeidea

我要将咖啡与茶进行一次新的融

合改良，使新的茶文化也可以融入年轻人的生活，最终被中泰两国的年轻人所接受。

05

创作过程 creativeprocess

06

通过网络市场调研，“茶咖啡”的概念中国目前也在进行尝试开发，泰国目前并没有此概念的尝试。所以我将会把茶咖啡和泰国特色咖啡小摊进

Throughonlinemarketresearch,theconceptof "coffeeandtea"iscurrentlybeingdevelopedin China,butThailandhasnotyettriedthisconcept. SoIwillcombineteacoffeewithThaispecialty coffeestallsandintegrateteaintoThaicoffee culture.

创作过程 creativeprocess

行结合，将茶融入泰国的咖啡文化中。

07

Chinacalls"coffeeandtea"anew Chinese-styleteadrink.Forhistorical andculturalreasons,mostshopsare mainlyChinese-style,withcoffee elementsincorporatedintothem.

创作过程 creativeprocess 中国把“茶咖啡”称为新中式茶饮，因为历史文化原因大多数店浦都是以“茶”中式风格为主，里面融入咖啡元素，茶包咖啡的概念。

08

创作过程 creativeprocess

我的创作因为考虑到泰国已有

独特的咖啡文化，我将用咖啡

包茶的概念，咖啡元素站为主导，使泰国人更好的接受。

Inmycreation,takingintoaccountthe uniquecoffeecultureinThailand,Iwill usethecoffeeelementastheleading factortomakeitbetteracceptedbyThai people.

09

茶有:绿茶，花茶，另外一个特殊的就是普洱与咖啡，传说中有远山和树林的味道。茶与咖啡的结合会

Afterinvestigationandresearchonthe products,theteasthatcanbecombinedare: greentea,scentedtea,andanotherspecial oneisPu'erandcoffee,whicharesaidto havethetasteofdistantmountainsand forests.Thecombinationofteaandcoffee producesaspecialflavoredcoffee.