ADVERTISING COMMUNICATION
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ADJUNCT FACULTY: Chet LaPrice, Michael Malthaner, Lori Steadman, Will Steadman, Sean Morphy, Alex Woller. The School of Communication and the Arts, located in the College of Humanities, Education and Social Sciences (CHESS) offers students a comprehensive education in digital media, advertising, public relations, journalism and the visual and the performing arts. Faculty members in the school teach the Liberal Studies fine arts courses as well as the courses in Speech Communication. Mission Statement (School of Communication and the Arts) The School of Communication and the Arts at Gannon University is designed to prepare students to become accomplished communicators and artists in a variety of professions. Students in the school engage in comprehensive, multidisciplinary education in communication studies, digital media production, advertising, public relations, journalism, health communication, and the performing arts, with emphases on writing, producing, performing, working in teams, and developing adaptability. Vision Statement (School of Communication and the Arts) Our vision for the School of Communication and the Arts at Gannon University is to inspire our students to be content creators, message makers and storytellers for one another as well as for Gannon University, the Erie community and the wider business world. We hope that our students come to appreciate the myriad of beautifully transferable and marketable experiences, skills, sensitivities and talents they have developed during their studies. And then learn to generously share those experiences, skills and talents for the affirmation of their creative selves, as well as sharing the gifts with their fellow communicators and communities. The School of Communication and the Arts offers five programs of study: • • • • •
Advertising Communication Digital Media Communication Journalism Communication Public Relations Theatre and Communication Arts
In addition, the School of Communication and the Arts offers seven minors: Advertising, Digital Media, Journalism, Fine Arts, Music and Culture, Theatre and Communication and Rhetorical Studies.
ADVERTISING COMMUNICATION ANNE O’NEILL, Program Director The art of advertising has been a part of the selling process for as long as people and organizations have exchanged desired products and services. Today, with a multitude of media attempting to reach targeted audiences, businesses and organizations need to take an integrated approach to the promotions industry. An integrated marketing communication effort combines the promotional mix efforts of advertising, public relations, direct marketing, sales promotion and internet/social media to provide one clear, consistent and targeted message. Gannon’s Advertising Communication program, housed in the university’s School of Communication and the Arts, provides students an integrated approach with classes, assignments, projects, practica and an internship that draw on all of the promotional efforts to ensure knowledge and skills necessary for career success in the fast-changing world of the integrated promotional industries. The option to double major in Advertising and Public Relations is not available at this time.