SPORT BUSINESS
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and to determine the most appropriate requirements. This class will involve development of a business continuity plan for a local business. Prerequisites: RISK 300, RISK 321 3 credits
SPORT BUSINESS (BSBA – Sport Business Concentration) With the proliferation of sports teams, facilities, and business there is a growing need for professionals interested in combining both a passion and talent for the marketing and management of sport industries. The program provides students the opportunity to combine their dual interests in business with applications to sport professions. Students will advance their education while drawing on multiple areas of knowledge and skills learned and experienced in the classroom, lab setting and on sports-specific sites at the local, regional and national level. Coursework combines a strong foundation in theory and practice in preparing the student for advanced degree programs or entry-level careers in a variety of fields including the marketing and management of professional sports, collegiate sports, recreational management, sports marketing, and sports communications. The following courses (18 credits) must be completed to satisfy the requirements for the BSBA with a concentration in Sport Business: SMGT 300 Principles of Sport Management SMGT 318 Sport in Society SMGT 325 Team Sports Organization and Management SMGT 375 Sport Facilities and Event Management SMGT 460 Sports Ethics SMGT 480 Principles of Sport Marketing
SMGT COURSE DESCRIPTIONS SMGT 300: Principles of Sport Management The intention of this course is to cover, in detail, the business of sport. Students will be introduced to a variety of sport business topics and complete various experiential learning projects with sports organizations. This class will help students to better understand the unique aspects of the sport business industry and apply traditional business theory and practice to the sport business setting. Prerequisite: BCOR 250 3 credits SMGT 315: Business Golf A comprehensive introduction to the culture of business golf and how developing the skill of playing golf for business will enhance professional relationships and expand business networks. Topics include: Golf as a diagnostic business tool, relationship building, networking, mentoring and leadership opportunities, the various types of business golf venues and experiences, and formats. The class will be a combination of class instruction, on course golf experiences and student research. Prerequisite: Junior standing 3 credits SMGT 317: Sport Communications This course examines the field of sport communication today and the aspects within it as it relates to the sports industry. Students will be introduced to the relationship between sports and the media today, while analyzing the historical development. Additionally, students will be introduced to sports through media outlets today, while analyzing sports media management. Lastly, students will assess the future of sports media and the different trends and strategies present within the industry today. Prerequisite: BCOR 240 3 credits