MARKETING
113
States and world events that rely on effective leadership. The course is grounded in scholarly research, making the information shared, methods, and skills learned indispensable for students aspiring to become high-level business and organizational leaders. Prerequisite: BCOR 250 3 credits MGMT 399: Special Topics in Management A specially designed course which consists of topical issues in management. This is not a regularly scheduled course.
3 credits
MGMT 490: Directed Studies in Management This course is designed to allow students to explore areas of specific interest under the tutelage of a full-time faculty member. Topics are chosen in discussions with the faculty member responsible and approved by the faculty member responsible for the management curriculum. This course can be credit bearing from 1-6 credits depending on topic and extent of work. The culminating work for this course is a written paper which must address all aspects of the management curriculum learning goals. This course will serve as a conduit towards more and better undergraduate research. Papers written within the framework of this course should be of a quality to be submitted for publication and/or presentation by the student/professor team at an appropriate forum, e.g. conference, journal. Alternatively, papers can be presented before a panel chosen by the student and/or professor. Prerequisite: Permission of supervising faculty member 1-6 credits
MARKETING (BSBA – Marketing Concentration) The Marketing curriculum emphasizes the importance, scope, and purpose of marketing by providing experiences in critical thinking, problem solving, and managerial decision making. Marketing career opportunities exist in areas like customer relationship management, global marketing management, marketing communications, marketing analytics, marketing consulting, marketing research, marketing management, product and brand management, professional sales, and sales management. The following courses (21 credits) must be completed to satisfy the requirements for the BSBA with a concentration in Marketing: MKTG 300 Consumer Decision Making MKTG 320 Professional Selling and Sales Management MKTG 325 Marketing Communications MKTG 360 Digital Marketing MKTG 400 Marketing Research MKTG 420 Strategic Marketing Management And three credits of advanced Marketing electives planned with the student’s advisor.
MKTG COURSE DESCRIPTIONS MKTG 300: Consumer Decision Making This course provides an understanding of consumers’ (individual and industrial) buying behavior in the marketplace. Theories from sociology, anthropology, economics psychology, and social psychology are applied to help identify explain buying behavior. This understanding is then translated into more effective marketing strategies and tactics to benefit both final consumers and organizational buyers as well. Prerequisites: BCOR 240 3 credits MKTG 305: Customer Relationship Management This course examines customer relationship management (CRM) as a key strategic process within all organizations. CRM is defined as the overall process of building and maintaining