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ENTR 330: Entrepreneurial Finance Entrepreneurial Finance focuses on the financial issues confronting start-up ventures. These ventures do not have the same standing as well-established, publicly traded corporations; therefore, a start-up must raise capital differently. We will address key questions relevant to these companies: how financial statements are created and interpreted; how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how funding should be structured. In this course, start-up companies will be examined at all phases of their life cycles, from initial idea generation to the ultimate harvesting of the venture. We will also investigate various organizational forms, financing options and ways to harvest the venture. This course is also listed as FINC 330. Prerequisite: BCOR 311 3 credits ENTR 410: New Venture Creation New Venture Creation represents the culmination of the entrepreneurship program. In this class, students integrate all of their knowledge from business core courses, as well as their advanced course work, to create a fully integrated business plan around an original business idea. Throughout the semester, the professor will act as a consultant to various student teams guiding them through the creation of a business plan including the creation of an executive summary, detailed product/service description, market analysis, operations plan and financial plan. At the end of the semester, this information will be presented to an outside group of business executives in the form of a business plan, elevator pitch and business plan presentation where the students will earn their final grade for the class. Prerequisites: ENTR 310, ENTR 330 3 credits
MARKETING (BSBA) Marketing is art and science and a core business function. Most simply stated, marketing is the set of processes and activities that identify and create products and services that satisfy the wants and needs of targeted customers. But so much more lies beneath that brief definition...consumer research, communication strategies, product development, branding, selling, packaging, market segmentation, and analytics. Success in this broad and exciting field begins with a firm grounding in the basics provided by the business core curriculum. The study of marketing provides greater depth into the many areas that comprise the marketing discipline. This marketing curriculum is designed to introduce you to the many processes and practices that make up this exciting and changing discipline. The following courses must be completed to satisfy the requirements for the BSBA in Marketing: MKTG 320/Professional Selling and Sales Management MKTG 325/Marketing Communications MKTG 330/Global Marketing MKTG 400/Market Research MKTG 410/Strategic Marketing Management And three courses of an advanced marketing elective planned with the student’s adivsor.
COURSE DESCRIPTIONS: MKTG 305: Customer Relationship Management This course examines professional selling customer relationship management (CRM) as a key strategic processes within organizations. CRM is defined as the overall process of building and maintaining profitable customer relationships by delivering value and satisfaction to the customer. Focusing on process, strategy and technology, this course leads students from understanding the fundamentals of CRM through the implementation of CRM systems and