@activity plan l 17703 paradigm and communication arts research

Sukhothai Thammathirat Open University Communication Arts for ASEAN

Activity Plan 17703 Paradigm and Communication Arts Research

©2015-2018 SUKHOTHAI THAMMATHIRAT OPEN UNIVERSITY SOME RIGHTS RESERVED

Preface The 17703 Paradigm and Communication Arts Research course investigates the paradigms, the inquiry and the research in a variety of approaches and dimensions from the starting points till the end of the research cycles including the discussion using Communication paradigms and publication.

This is an Activity Plan guide book that will facilitate students to plan and do their work and assignment on time in the present semester. Students are required to self-manage their work and time to: 1. Read the Synthesis text, the Study Guide book, the Recommended readings, and/or watch video links from each Module in the course which are provided in the e-Class of the online learning; 2. Do the Pre-Test, Post-Test, Self-Assessment exercises and Assignments from all Modules in the Study Guide book; and 3. Submit all the assignments online by the scheduled time.

We hope that this course will be the starting point for students to learn the skills needed to produce groundbreaking research about communication and media in ASEAN.

Course Team Committee 17703 Paradigm and Communication Arts Research

Contents Preface Contents Course Calendar

Graduate Studies Academic Calendar 1. Course Details 1.1 Course Description 1.2 Course Objectives 1.3 Course Structure 1.4 Course Lessons

2. Instructional & Learning Media 3. How to Study 3.1 How to Prepare Yourself 3.2 How to Submit Your Assignments 3.5 How to Prepare for Your Exams

4. Evaluation 4.1 Evaluation Criteria 4.2 Grading System

5. Appendices 5.1 Report Template 5.2 Course committee 5.3 How to contact School of Communication Arts

Page 2 3 4 5 8 8 8 9 10 16 24 24 24 24 25 25 25 26 26 26 26

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Course Calendars Second Semester/ 2015 (The current semester) Time/ Date

Online Activities

15 March 2016

Semester begins

Week 1-2

15-26 March 2016

Course orientation/ Students look through all materials provided online.

Module 1 Introduction to paradigms and research

Week 3-5

27 March - 16 April 2016

Week 6-7

17 - 30 April 2016

Module 2 Writing a Literature Review

Week 8-9

1-14 May 2016

Module 3 Research Methodology: Qualitative Research

Week 10-11

15 - 28 May 2016

Module 4 Research Methodology: Quantitative Research

Week 12-14

29 May- 18 June 2016

Module 5 Research Results and Discussion

Week 15-17

19 June – 9 July 2016

Module 6 Communication Research and Publication

Week 18

10-14 July 2016

Course Conclusion

(Module 1 Class extends till the end of the semester.)

15 July 2016

Semester ends

16-29 July 2016

Students prepare themselves for the final exams.

30-31July 2016

Final Examination

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Graduate Studies Academic Calendar (1) Second Semester/2015 Time/Date 1 – 5 September 2016 12 February 2016 15 March 2016 15 April 2016 7- 8 May 2016 22 June 2016 20 January 2016 30- 31 July 2016 29 August 2016

15 September 2016

Activities Tuition payment date Deadline to add/leave of absence/change student information Class begins Withdrawal deadline Comprehensive examination date Comprehensive result announcement Class ends Final examination dates Deadline - to defense thesis Title/Independent Study Tittle - to defense thesis/ Independent Study Examination results announcement

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Graduate Studies Academic Calendar (2) First Semester/2016 Registration

Time/ Date 1 February- 31 July 2016 31 July 2016 31 August 2016

Activities Application period (Apply online only) Deadline to send more supporting document Admission result Announcement Registration

Time/ Date

Activities

1 August – 5 September 2016 12 September 2016 15 September 2016 15 October 2016 5- 6 November 2016 15 December 2016 20 January 2017 28- 29 July 2017 28 February 2017

Tuition payment date Deadline to add/leave of absence/change student information Class begin Withdrawal deadline Comprehensive examination date Comprehensive result announcement Class end Final examination date Deadline - to defense thesis Title/Independent Study Tittle - to defense thesis/ Independent Study Examination results announcement

15 March 2017

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Graduate Studies Academic Calendar (3) Second Semester/ 2016 Admission Time/ Date Activities 1 October- 30 December 2016 Application period (Apply online only) Deadline to send more supporting document 30 December 2016 Admission result Announcement 31 January 2017 Registration Time/ Date Activities Tuition payment date 1 January– 5 February 2017 Deadline to add/leave of absence/change student information 12 February 2017 Class begin 15 March 2017 Withdrawal deadline 15 April 2017 Comprehensive examination date 6- 7 May 2017 Comprehensive result announcement 15 June 2017 Class end 20 July 2017 Final examination date 29- 30 July 2017 Deadline 31 August 2017 - to defense thesis Title/Independent Study Tittle - to defense thesis/ Independent Study Examination results announcement 15 September 2017

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17703 Paradigm and Communication Arts Research

1. Course Details 1.1 Course Description Structure, systems, and context of communication; policies and strategies of communication used in ASEAN member states; history, thinking, ways of life, ethnic diversity, and cultures in ASEAN; trends for change in the world society; development strategies for economic, social, political, energy, environmental, human resources, and human rights development employed by ASEAN member states; multidimensional analysis, compilation and building of knowledge of communication arts within the ASEAN context.

1.2 Objectives 1. Learners will understand and analyze ASEAN and its fast developing media and communication landscape; 2. Learners will understand the role of media and communication in shaping social, cultural, political and economic life in ASEAN member states; 3. Learners will understand the role and importance of media and communication for development in order to build an all-inclusive ASEAN society that takes into account the needs and the rights of marginalized and disadvantaged groups.

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1.3 Course Structure Module 1

Introduction to paradigms and research

By Assoc. Prof.Chantana Thongprayoon

Module 2

Writing a Literature Review

By Miss Sara Gabai

Module 3 Research Methodology: Qualitative Research

By Assoc. Prof. Dr. Kamolrat Intaratat Module 4

Research Methodology: Quantitative Research

By Asst. Prof. Dr. Kanchana Meesilapavikkai

Module 5

Research Results and Discussion

By Prof. Dr. Jude William Genilo

Module 6

Communication Research and Publication

By Miss Vivien Chiam

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1.4 Course Lessons Module 1

Introduction to paradigms and research

Lesson 1.1: Paradigms, inquiry, and paradigms of knowing Topic 1.1.1 What is a paradigm?

Topic 1.1.2 Paradigms and the inquiry Topic 1.1.3 Three paradigms of knowing Lesson 1.2: Research and research approach Topic 1.2.1 What is research?

Topic 1.2.2 Research approach Lesson 1.3: Research questions and research process Topic 1.3.1 Research questions Topic 1.3.2 Research process Lesson 1.4: Research designs Topic 1.4.1 Research designs: Population and sample Topic 1.4.2 Research designs: Methodology Topic 1.4.3 Research designs: Methods Lesson 1.5: Scope of research, research proposal, quality of good research Topic 1.5.1 Scope of communication research Topic 1.5.2 Research proposal Topic 1.5.3 Quality of good research

Objectives of Module 1 After being introduced to Module 1: Introduction to paradigms and research, students will be able to: 1. Understand and explain the concepts of paradigms and the inquiry; 2. Understand and explain the concepts of research and research approach; 3. Understand and explain the concepts of research questions and research process; 4. Understand and explain the research designs related to population and sample, methodology, and methods; 5. Understand and explain the scope of communication research, research

proposal, and research quality.

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Module 2

Writing a Literature Review

Lesson 2.1 Introduction to Writing a Literature Review Topic 2.1.1 What is a Literature Review?

Topic 2.1.2 Why writing a Literature Review?

Lesson 2.2 Conducting a Literature Review Topic 2.2.1 How do I get started?

Topic 2.2.2 Where do I search for my sources and how do I organize my research?

Objectives: After being introduced to Module 2: Writing a Literature Review, students will be able to: 1. Understand the concepts of a Literature Review.

2. Understand the reasons for the need to incorporate a literature review in the thesis or dissertation.

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Module 3 Research Methodology: Qualitative Research Lesson 3.1: Qualitative Research Overview Topic 3.1.1 An Overview of Qualitative Research Topic 3.1.2 What is Qualitative Research?

Topic 3.1.3 Qualitative Research Design Lesson 3.2: Qualitative Research Components Topic 3.2.1 Qualitative Method and Data Collection Topic 3.2.2 Sampling Methods in Qualitative Research Topic 3.2.3 Ethics Concerns in doing Qualitative Research Lesson 3.3: Qualitative Research Analysis Topic 3.3.1 Qualitative research analysis principle Topic 3.3.2 Qualitative research data Topic 3.3.3 Qualitative research analysis approach Lesson 3.4: Qualitative Research Example Topic 3.4.1 Case study

Objectives: After being introduced to Module 3 Research Methodology: Qualitative Research, students will be able to: 1. Introduce all holistic principles of qualitative research.

2. Be aware of holistic qualitative research techniques.

3. Raise the issues of ethics and example of qualitative research.

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Module 4

Research Methodology: Quantitative Research

Lesson 4.1 Quantitative Research Overview Topic 4.1.1 An Overview of Quantitative Research Topic 4.1.2 Quantitative Research Questions Lesson 4.2 Quantitative Methodology Topic 4.2.1 Population and Sample Topic 4.2.2 Sample Size and Sampling Topic 4.2.3 Research Instrument Topic 4.2.4 Data Collection Lesson 4.3 Quantitative Analysis Topic 4.3.1 Quantitative Data Analysis Principle Topic 4.3.2 Data Presentation

Objectives: After being introduced to Module 4: Research Methodology: Quantitative Research, students will be able to: 1. Understand the methods of quantitative research; 2. Analyze and identify correctly the population and sample, sample size, and research instruments; 3. Identify data collection, data analysis, and data presentation.

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Module 5

Research Results and Discussion

Lesson 5.1 Understanding Communication Research Paradigms Topic 5.1.1 Communication Research Paradigms: Positivist, Interpretative, and Critical Topic 5.1.2 Communication Research Philosophical Domains Lesson 5.2

Results and Discussion using Communication Research Paradigms Topic 5.2.1 Results and Discussion using Positivist Paradigm Topic 5.2.2 Results and Discussion using Interpretive and Critical Paradigms

Objectives: After being introduced to Module 5: Research Results and Discussion, students will be able to: 1. Understand the various paradigms that can be utilized for communication and/or social science research; 2. Place themselves in terms of the paradigm they believe in (whether positivist, interpretive, critical, or whether a combination of communication research paradigms); 3. Acquire a better handle in writing the results and discussion section of communication research projects.

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Module 6

Communication Research and Publication

Lesson 6.1: Strategic Communications for Researchers Topic 6.1.1 Building a communication strategy Topic 6.1.2 Building media relations Topic 6.1.3 Outreach to policymakers Lesson 6.2 Research Publishing Topic 6.2.1 Channels available for research publishing Topic 6.2.2 Publishing in print Topic 6.2.3 Publishing online

Objectives: After being introduced to Module 6: Communication Research and Publication, students will be able to: 1.

Understand the importance of strategic communications in order to publicize their research; 2.

Draw up a Communication Strategy for their research project; 3.

Identify the different groups of people who would be interested in their research and find appropriate ways to engage with each of them; 4.

Build relations with the media to help widen their publicity and outreach; 5.

Learn to find suitable channels and sources for publishing their research work in print and online; 6.

Understand how to organize content and write effectively to get a research paper published in the desired medium.

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2. Instructional & Learning Media STOU online learning system is designed to deliver convenient lectures to your computers, tablets or mobile devices. This is one of the great advantages of distance learning. You can read and work through special designed study materials at your own pace, and at a time and place that suits you best.

There are varieties of instructional and learning media for the online learning as follows: 2.1 Synthesis Contents 2.2 Study Guide 2.3 Activity Plan 2.4 E-Handbook: Please access our e-Handbook here http://aseancommarts.stou.ac.th/web/images/eHandbook/eHandbook.pdf 2.5 MOODLE: Online Learning 2.6 Web-base: http://asean-commarts.stou.ac.th/.

2.7 E- Library Support System 2.8 Online Conference: Skype for Business 2.9 Online- Discussion: Live Chat Program in each Module 2.10 Online Social Media: - Facebook of the Program (facebook.com/aseancommarts) - Group Line - YouTube The Modules replace the university lecture. Lecturers provide you with some recommended readings, Self-assessment exercises and Assignments, just as a lecturer might give you in regular classes. Lecturers will also be class facilitators for students’ learning activities.

The best part of online education is its accessibility. Anywhere that you have access to the Internet (Web-base: http://asean-commarts.stou.ac.th/.), you will also have access to your classroom and your professors.

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http://interonline.stou.ac.th/ Just download your interactive study guides and assignments on your device and you are ready to learn!

Online education helps you balance your professional and family life with your passion for studying.

How does it work?

Log in the e-Class whenever it is convenient for you.

Follow these 4 easy steps to access to your Online Learning in each Module: 1. Visit the website asean-commarts.stou.ac.th; 2. Click on “online learning” and “log in e-class”;

3. Log in using your mystou.net account provided by the university at the moment of registration;

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4. Access your courses.

All requirements are clearly stated in your study guide. There are due dates for all assignments. Once the course begins, lectures and assignments will be posted in our e-Class and will remain there until the entire semester.

The tools for submitting your work are built right into the e-Class, including an assignment tool, a testing tool, an academic drop box, a professional social network, and even a Blog where you can share your experiences and ideas not only with your professors and your classmates, but also with anyone interested in Communication and Media in ASEAN.

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http://asean-commarts.stou.ac.th/ STOU e-Library provides access to a huge range of electronic resources (e-resources) to support you in your studies, research and teaching. Follow this link http://library.stou.ac.th/eng/ where you will find all the information about what e-resources are available to you and how to find and access them.

http://library.stou.ac.th/eng/ International faculty members and learners interact with each other on Skype for Business.

When learners enroll in STOU Programs, a Skype for Business username and password will be provided for them.

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DOWNLOAD HERE SKYPE FOR BUSINESS Skype for Business for Windows 32 bits Skype for Business for Windows 64 bits Skype for Business for MAC

With the Online- Discussion: Live Chat Program in each Module, students may get in touch with their professors at scheduled time and set up with the webinars (individuals or collective) or “Live Chats� to discuss about the content in the Modules and the study guides.

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http://asean-commarts.stou.ac.th/ - Facebook of the Program (facebook.com/aseancommarts)

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- The program Group Line

-YouTube

https://www.youtube.com/channel/UCQBTDekdSUnI14FeJudshBg

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3. How to Study 3.1 How to Prepare Yourself The course is composed of 6 modules supported by Moodle online system, key readings, e-Books, and Web resources. You have to prepare your Learning Equipment especially all the online relevant devices before your study.

3.2 How to Submit Your Assignments 1. Please submit your assignments on time for each of the six Modules under the e-Class section “Submit Here the Assigned Activity of Module…”

2. We strongly encourage you to access the suggested video clips and recommended readings to enhance your understanding of the topics.

3. Online weekly discussions with your Professors will also take place to discuss about the contents in the Modules.

3.3 How to Prepare for Your Exams The final examination will be offered to you with your most convenient place but you have to inform the Registration Office during the registration period.

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4. Evaluation 4.1 Evaluation criteria The course evaluation is divided into 2 parts: the interactivity and the final examination.

Part 1 (70%) is the interactive activity & assignment/ reports/ project- base, etc.

Part 2 (30%) is the final examination.

By the end of the course, learners have to submit all the assignments. The online interactivity and the assignment submission will count as 70%, and the final examination will count as 30% of the total grade. Make sure you submit all the assignments on time or before the scheduled date. Extensions will not be granted after the due date unless under exceptional circumstances. If for any reason you cannot complete the work on time, contact your professors for the extended submission.

4.2 Grading System Letter grades A B+ B C+ C D F

Scores per unit hour 4.0 3.5 3.0 2.5 2.0 1 0

Score range 80-100 75-79 70-74 65-69 60-64 55-59 0-54

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5. Appendices 5.1 Assignment Report Template All reports should follow the template as shown and be submitted online via the Moodle system.

Assignment Report

Module‌

17703 Paradigm and Communication Arts Research By Student’s name and surname ------------------------------------------------Student identification number -------------------------------------------------

Communication Arts for ASEAN Program School of Communication Arts Sukhothai Thammathirat University

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5.2 Course Committee Assoc. Prof.Chantana Thongprayoon Assoc. Prof. Dr. Kamolrat Intaratat Miss Sara Gabai Miss Vivien Chiam Dr.Gan Chanyawudhiwan Assoc. Prof. Dr. Piyachat Lomchavakarn Ms. Wannapa Nim-on

Chair of the Committee & Editor Content Committee Content Committee Content Committee Instructional Design Specialist Content Committee & Secretariat Assistant Secretariat

Joint Committees Professor Dr.Jude William Genilo Assistant Professor Dr. Kanchana Meesilapavikkai

5.3 How to Contact School of Communication Arts The contact address for the Communication Arts and ASEAN Program are:

Tel: Fax: Website: Facebook:

(66) 0-2504-7777 to 8351-3/ (66) 0-25033580 (66) 0-25033580 http://asean-commarts.stou.ac.th/web/ STOU Master of Communication Arts for ASEAN

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