DDA 101 Course Catalogue by Georgia Main Street Program

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DDA 101

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COURSE CATALOG

As stewards of the economic and cultural growth of Georgia's historic districts, Downtown Development Authorities have the ability and legal power to institute lasting change through strong vision and financial investment. During this online course, participants will receive comprehensive, self-paced instruction on the operation of a DDA in the state of Georgia, with a focus on legal principles, historic preservation, design, strategic planning, and funding resources. Completion of this course will meet the statutory eight (8) hour requirement of training in downtown development for DDA board members.

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DDA 101

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CLASS DESCRIPTIONS MODULE 1: DDA COMPLIANCE INSTRUCTOR: DANIEL M. MCRAE, SEYFARTH SHAW LLP COURSE LENGTH: 60 MINUTES This module will provide viewers with an introductory over-

view of the Georgia Open Meetings Act (OMA) and Open Re-

cords Act (ORA) as it relates to the operation of Downtown Development Authorities. This course will train participants

how to legally provide notice, conduct public meetings, set

an agenda, move into executive session, as well as the proper handling of public records and projects.

MODULE 2A: DDA LAW INSTRUCTOR: DANIEL M. MCRAE, SEYFARTH SHAW LLP COURSE LENGTH: 63 MINUTES As a DDA board member or staff, it is essential to under-

stand the statutory requirements legally enacting the cre-

ation of DDAs, as well as the role they play in downtown development. This course will provide valuable background and insight into Georgia DDA Law and the foundational elements for establishing and operating a DDA.

MODULE 2B: DDA PROJECTS INSTRUCTOR: DANIEL M. MCRAE, SEYFARTH SHAW LLP COURSE LENGTH: 45 MINUTES As a “creature of the state,” DDAs have express legal ability

to participate in both public and public/private projects (P3) within their district. Yet, how those projects are defined and implemented are of utmost importance. During this pg. 2

QUICK REFERENCE C O UR S E L I S T I NGS • • • • • • • • • • • •

DDA Compliance DDA Law DDA Projects Intro to Historic Preservation Intro to Downtown Design Funding DDA Projects Main Street vs. DDA Strategic Planning Deep Dive: Downtown Dublin Case Studies: Cartersville Case Studies: Brunswick Case Studies: Monroe

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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MODULE 2B: DDA PROJECTS CONT. session, the components and parties involved in projects are

examined as they relate to DDA powers and limits as defined by Georgia’s DDA Law.

MODULE 3: INTRODUCTION TO HISTORIC PRESERVATION INSTRUCTOR: JOSH ROGERS, PRESIDENT & CEO, NEWTOWN MACON COURSE LENGTH: 60 MINUTES Historic Preservation plays a pivotal role in downtown

development. This course will offer viewers a background

on the importance of preservation, an overview of the U.S.

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Secretary of the Interior’s Standards for Historic Rehabilita-

tion, and implementation of historic preservation at the local

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available federal and state tax incentives including

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level. Additionally, this course will deliver a deep dive into Historic Rehabilitation Tax Credits and property tax freeze case studies.

MODULE 4: INTRODUCTION TO DESIGN INSTRUCTOR: CARMINE FISCHETTI, DOWNTOWN DESIGN MANAGER, DCA COURSE LENGTH: 60 MINUTES Under the scope of downtown as a history of change, this module will provide an understanding of the evolution of

downtowns and the key design elements which enable the redevelopment of these districts. This course includes an overview of both commercial historic buildings and urban design.

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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MODULE 5: FUNDING DOWNTOWN DEVELOPMENT PROJECTS INSTRUCTOR: JESSICA REYNOLDS, DIRECTOR, DCA COURSE LENGTH: 45 MINUTES As a DDA, it is crucial to evaluate and understand the financial tools in your toolbox to successfully spur development in your downtown. Learn about key resources including

RURAL Zones, Revolving Loan Funds, Business Improvement Districts, and other creative financial tools available to you as a downtown development authority.

MODULE 6: MAIN STREET VS. DDA INSTRUCTOR: JESSICA REYNOLDS, DIRECTOR, DCA COURSE LENGTH: 30 MINUTES The Main Street Approach™ is a time-tested application of the Four Point Approach™ and provides communities with a roadmap to revitalization. Learn how the application of

Transformation Strategies within the Main Street Approach™ can lead to lasting change. Additionally, this course includes

an evaluation of the commonalities and differences between Main Street programs and Downtown Development Authorities, including how they operate and statutory authorizations.

MODULE 7: STRATEGIC PLANNING INSTRUCTOR: MONICA CALLAHAN, PLANNING AND DEVELOPMENT DIRECTOR, CITY OF MADISON COURSE LENGTH: 28 MINUTES

Strategic planning plays an integral role in your downtown development authorities’ ability to succeed. In this course

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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MODULE 7: STRATEGIC PLANNING CONT. viewers will learn the essential components for developing

their own strategic plan and the best practices for implementing including community buy-in, partnerships, mobilizing leadership, and measurable objectives.

MODULE 8: DEEP DIVE – DUBLIN, GEORGIA INSTRUCTOR: TARA BRADSHAW, ECONOMIC DEV. SPECIALIST, DCA COURSE LENGTH: 40 MINUTES With more than $50 million in private and public investment over the last decade, Dublin, Georgia has transformed the

heart of its community by marshalling strong local govern-

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ment and stakeholder support and leveraging creative financial tools. This deep dive course will examine three successful projects undertaken by the Dublin DDA, demonstrating

the application of resources covered in previous modules of this course, including historic tax credits and public-private partnership.

MODULE 9: CASE STUDIES INSTRUCTORS: LILLIE READ, CITY OF CARTERSVILLE MATHEW HILL, CITY OF BRUNSWICK SADIE KRAWCZYK, CITY OF MONROE COURSE LENGTH: 80 MINUTES A key component in DDA education is the opportunity to

learn from others. During this course, participants will hear

from three DDA directors on the planning, funding, and im-

plementation of cornerstone projects in their communities.

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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MODULE 9: CASE STUDIES CONT. Led through a series of interview questions by Jessica Reynolds, Director of the Office of Downtown Development, the practitioners will provide insight into the resourceful tools and commitment involved in seeing projects through to

completion. Featured projects include: The African Ameri-

can Heritage Trail in Cartersville, Richland Rum in Brunswick, and L.R. Burger in Monroe.

CERTIFICATION: To receive a certificate of completion, participants must work through all training modules in the course catalog.

Participants will have 30 days from the start of their first class to complete the entire course. Additionally,

participants will be given a short quiz at the end of each module based on the information reviewed by each

presenter. All participants must receive passing marks

before they will be able to move on to the next course in the class.

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QUICK REFERENCE C O UR S E L I S T I NGS • • • • • • • • • • • •

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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INSTRUCTORS CARMINE FISCHETTI, DCA Introduction to Downtown Design Carmine works with the Office of Downtown Development at the

Georgia Department of Community

Affairs. Carmine assists communities

throughout the state with downtown improvement projects including

corridor and gateway studies, park

and greenspace plans, historic building

rehabilitation and research, streetscape planning, and infill

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construction. Carmine is a licensed landscape architect and

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University of Georgia. Through his work, the Office of

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holds a Master of Landscape Architecture Degree from the

Downtown Development, is able to improve the experience, economy, and aesthetics of Georgia’s cities by putting into

productive reuse the historic buildings, landscapes and spaces

in Georgia’s traditional downtowns. Carmine is a member of the American Society of Landscape Architects, the Georgia

Downtown Association, the Georgia Trust for Historic Preservation, the National Trust for Historic Preservation, and the National Main Street Center.

pg. 7

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DAN MCRAE, Seyfarth Shaw DDA Compliance DDA Law DDA Projects Dan leads the Finance Team that

handles the development and financing of both private and public projects and public/private partnership projects, or P3. Over the years Dan has handled

finance and investment transactions amounting to billions of dollars for

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private companies, local authorities,

and local governments. Often referred to as the Downtown

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of Georgia’s Carl Vinson Institute of Government in training

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Development Authority Guru, Dan assists the University

members of downtown development authorities. Along with other key economic development partners, Dan annually

sponsors a series of “Sidebar Conferences” and “Ask Me

Anything Conferences”, which serve to inform both public sector and private sector leaders about local authorities, finance, incentives, and other critical issues in economic development and community development.

pg. 8

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JESSICA REYNOLDS, DCA Funding DDA Projects Main Street vs. DDA Jessica Reynolds is the Director of the Office of Downtown Development at the Georgia Department of

Community Affairs. The Office of

Downtown Development serves as

the state’s only coordinating program for the Georgia Main Street network. Representing more than 100

communities statewide, the Georgia Main Street Program

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utilizes unique preservation-based economic development

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revitalize their community’s historic commercial districts. Since

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tools to provide communities with the support needed to

the program’s inception, Georgia’s Main Street cities have had a $6 billion-dollar impact leading to the creation of more than

77,000 net new jobs. Jessica graduated from the University of

West Georgia in 2007 and received her Economic Development Finance Professional certification from the National

Development Council in the fall of 2018. In 2013 Jessica was the recipient of UWG’s inaugural 30 under 30 award. This award recognizes 30 alumni, that are 30 years of age or

younger, that have made a significant impact in their career industry.

pg. 9

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JOSH ROGERS, NewTown Macon Introduction to Historic Preservation Josh Rogers leads the non-profit

NewTown Macon, where he works to attract, leverage and invest in

self-sustaining transformation for

downtown Macon, Georgia. Rogers

innovates creative real estate tools to spark and sustain revitalization in communities desperate for

reinvestment. One of Rogers’ signature abilities is to use the market to revitalize cities by lending money and developing

property through non-profit organizations. In addition, Rogers

leverages infrastructure and programming to increase economic activity, such as reviving Macon’s soap box derby and installing the world’s largest pop-up bike lane network. Rogers serves in

several community leadership roles, including the boards for the

Georgia Trust for Historic Preservation, the Macon-Bibb Planning and Zoning Commission, the One Macon Steering Committee, the Greater Macon Chamber of Commerce, the Mercer

Innovation Center and the Grand Opera House. Rogers holds degrees from Mercer University and the University of York,

England and resides in a historic home in downtown Macon with his wife, Meaghan and two young children, Jack and Ellie.

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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LILLIE READ, Cartersville DDA Case Studies, Practitioner Panel Cartersville Lillie has served as Director of the

Cartersville Downtown Development Authority and Main Street Program since June 2015. She holds an

undergraduate degree in English,

with a minor in Religious Studies,

from Rhodes College, in Memphis,

Tennessee. She also has a Master

Certificate of Heritage Preservation from Georgia State

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University, as well as a Master of Public Administration from

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in local government administration. While in graduate school,

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Appalachian State University, where her concentration was

Lillie spent over a year working with the town of Wilkesboro, North Carolina, developing their Small Town Main Street Program.

Prior to coming to Cartersville, Lillie spent 3 years in the City of Dunwoody as Deputy City Clerk, where she was exposed

to a wide variety of community development projects. That experience, coupled with her prior Main Street work, has

greatly informed her views about growing and promoting

downtown. She enjoys bringing new and interesting partners into the district, while remaining active and engaged with existing stakeholders.

pg. 11

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MATHEW HILL, Brunswick DDA Case Studies, Practitioner Panel Brunswick A native of Lincoln, Nebraska, Mathew has been a resident of Brunswick

since 1998. He started work at the Brunswick Downtown Development Authority in November, 2004 as

Program Manager. In this capacity,

Mathew worked with the Department of Community Affairs to maintain

Brunswick’s Certified Local Government Status. He also acted

as secretary for the Brunswick historic Preservation Board, and special events manager at Brunswick’s Old City Hall. Mathew was promoted to Executive Director of the DDA in June of

2006. Mathew was a 2005 graduate of the Georgia Academy for Economic Development. He is also a member of the first

group of State certified Downtown Development Professionals, a program started by the Department of Community Affairs in 2007. He was elected to the Georgia Downtown association Board of Directors in 2017.

Mathew has been the grant administrator for five Historic Preservation Fund grants, managing a diverse range of

projects from Historic District nominations to signage for a historic burial ground. He continues to work with City Staff on historic preservation projects, including a period of

significance update to the Old Town Brunswick National Register Historic District.

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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MONICA CALLAHAN, City of Madison Strategic Planning

Monica integrates comprehensive planning and community development, and has served as a community planner for 20+ years. She advocates context -based planning policy, specifically leveraging historic and natural

resources with community vision

to achieve quality growth. Monica

also serves as the Executive Director of Madison’s DDA, the

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downtown revitalization and urban redevelopment agency.

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and the University of Georgia. She is past-president of Georgia

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Monica is a native Georgian, educated at Mercer University

Downtown Association and Georgia Alliance for Preservation Commissions. In the private sector, Monica is a partner in a family-owned resource management firm, Piedmont Preservation, consulting on planning and community

development throughout the Southeast. Monica is a public speaker and trainer for various entities on preservation,

development, volunteer management, and grant procurement.

pg. 13

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SADIE KRAWCZYK, City of Monroe Case Studies, Practitioner Panel Monroe Sadie Krawczyk is the Economic

Development Director for the City of

Monroe overseeing industry and retail recruitment, downtown development, small business support programs,

and the day-to-day operations of the Downtown Development Authority

and Monroe Convention and Visitors

Bureau. She has worked with the city for over 7 years.

Ms. Krawczyk has a B.A. in History from Furman University and a Masters of Business Administration from Brenau

University. She is also a Georgia Certified Economic Developer.

Sadie, along with her husband Brian and their four children, live in Downtown Monroe.

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Carmine Fischetti Dan McRae Jessica Reynolds Josh Rogers Lillie Read Mathew Hill Monica Callahan Sadie Krawczyk Tara Bradshaw

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TARA BRADSHAW, DCA Deep Dive: Downtown Dublin

Tara Bradshaw joined the Georgia

Department of Community Affairs

team in July 2019 and serves as the

Economic Development Specialist for

the Office of Downtown Development. She brings with her fourteen years of community development experience and a strong passion for making

Georgia’s downtown districts premier destinations for business

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and culture, with a focus on project development, historic

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Prior to this appointment, she served as the Executive

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rehabilitation financial incentives, and partner engagement. Director of the Dublin Downtown Development Authority,

where her work helped garner over $50 million in public and private investment.

Tara is a graduate of Valdosta State University with BBAs in Marketing and Management, and she is a certified Economic Development Finance Professional. Tara and her husband

Matthew reside in Dublin, Georgia and are the proud parents of two children, Maggie Claire and Lane.

pg. 15

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