Violet Limon Branding Guidelines

Violet Limon is not just a streetwear brand—it’s a creative movement built on bold color, fearless self-expression, and unapologetic confidence.

Designed for the young and the expressive, Violet Limon fuses art, attitude, and urban culture into wearable statements that challenge norms and celebrate individuality Mision To empower a generation of style rebels by creating expressive, inclusive streetwear that turns personal confidence into a visual language—loud, playful, and authentic.

Vision To lead a cultural shift where fashion is no longer about fitting in, but about standing out—boldly, brightly, and without apology. Violet Limon will become the global voice of empowered youth who wear their truth with style.

Violet Limon wordmark allows the brand’s unique name to stand front and center—bold, unmistakable, and instantly recognizable. For a fashion label targeting expressive, style-conscious youth, a wordmark reinforces identity without distraction. It also offers maximum versatility across clothing, tags, packaging, and digital platforms, maintaining consistency and impact. The custom letterforms reflect the brand's personality—confident, creative, and unapologetically bold—making the name itself a visual statement.

VIOLET LIMON

Digital

Use HEX and RGB for all digital platforms to ensure vibrant, consistent, and accurate color representation across screens and devices.

Print

For printed materials like brochures, packaging, and promotional items, use Pantone (PMS) and CMYK to ensure accurate color across various printing methods and substrates, especially when precise color matching is essential.

HEX: F388B2 PMS: 204 C RGB: (243 ; 136 ; 178) CMYK: C (0) M (58.98) Y (3.13) K (0)

HEX: 2EC1D6 RGB: (46 ; 193 ; 214)

PMS: 319 C CMYK: C (66.8) M (0) Y (15.6) K (0)

HEX: EC008C RGB: (236 ; 0 ; 140)

PMS: 225 C CMYK: C (0) M (100) Y (0) K (0)

HEX: 3B5AA8 RGB: (59; 90; 168)

PMS: 7455 C CMYK: C (85.94) M (71.88) Y (0.39) K (0)

HEX: 5B2B56 RGB: (91; 43 ; 86)

PMS: 7652 C CMYK: C (65.23) M (91.41) Y (37.5) K (28.91)

HEX: 210E41 RGB: (33 ; 14 ; 65)

PMS: 2765 C CMYK: C (93.36) M (100) Y (35.16) K (50.39)

HEX: 312E60 RGB: (49 ; 46; 96)

PMS: 534 C CMYK: C (85.94) M (84) Y (19) K (37)

HEX: FFFFFF PMS: RGB: (255 ; 255 ; 255 ) CMYK: C (0) M (0) Y (0) K (0)

Analogous pairings are groups of color adjacent to one another, up to 4 steps in the color wheel.

Monochromatic pairings are tints or shade variations of a single color.

On the right are some examples of possible color schemes. There are many more potential combinations beyond what we've shown here.

ANALOGOUS

MONOCHROMATIC

Acumin Variable Concept is a highly adaptable neo-grotesque sans-serif typeface designed. It offers a clean, modern aesthetic with excellent legibility, making it suitable for a wide range of uses from branding to editorial design. As a variable font, it includes multiple axes—weight, width, and optical size—allowing to fine-tune it for text or display environments. With balanced proportions and a neutral tone, Acumin functions well in both digital and print applications. Its versatility and clarity make it a strong choice for contemporary visual identities, user interfaces, and responsive design systems.

Futura LT is a geometric sans-serif typeface rooted in the Bauhaus design philosophy and originally created by Paul Renner. Known for its clean lines, simple shapes, and minimal stroke contrast, it conveys a modern, timeless, and highly structured feel. The LT (Linotype) version refines the original for digital use, making it ideal for branding, headlines, and editorial design.

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Futura LT

ATTRACT

ENGAGE RETAIN

ATTRACT

Regular Heavy

ENGAGE RETAIN

VIOLET LIMON VIOLET LIMON

VIOLET LIMON Positive

Negative