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Video Marketing is one of the most powerful internet marketing strategies for driving targeted, passive traffic to internet websites. Search engines also love video so it is not that difficult to get to the #1 position in Google with a well optimized video. Implement the following 10 steps and you will notice a spike in your internet marketing traffic. Step #1: Pick a 'hot topic'. Use sites such as Yahoo Answers and Google Trends to discover hot topics that are receive large monthly search volumes. Step #2: Perform detailed keyword research Use tools such as Keyword Elite to generate a list of keyword phrases. This is a key step that will form the back bone for attracting views to your article. Step #3: Decide on a theme for your video You need to pick a theme that is suitable to your topic yet geared towards maximizing your video views. Some of the most successful themes on YouTube include; sex, humor, weird, spectacular, celebrity, shocking, mystery. Step #4: Write the script Every video needs a good script. Spend some time creating an outline of what your video will discuss. Write a script that blends the topic with the theme. Make certain that your video is not a commercial nor delivered in a boring, monotone style lecture. Step #5: Create the video Create the video using screen capture software such as Camtasia or Cyberlink Power Director. You can also turn a PowerPoint presentation into video using Camtasia. You should also include a short 'intro' and 'exit' clip at the beginning and end of the video that states your website address and what your website is about. Try and hook the viewer with something interesting such as offering them a free, related product.