Outcome for my Final Major Project submission. MA Graphic Branding and Identity London College of Communication University of the Arts London 2011.
It consists on the conceptualization and development of a brand identity for a hypothetical company that commercializes dream experiences as products: “The Dream Market” This branding development is presented in the form of a brand book, which includes the thinking behind the brand, the brand narrative, the creative style and the main visual elements that configure the brand. The project explores dream incubation from real life and science fiction perspectives, and proposes a response to the science fiction mainstream narratives regarding this subject.The general field of study for the research was dreams, approached from the psychological, physiological, historical, cultural and artistic points of view. The focus was on the causes of dreams and dream incubation.
