So You Want to Sell a House

SO YOU WANT TO

SELL A HOUSE GABRI ELLE ENFI ELD

THEÂ BROKER YOU NEED IN PDX An overview of what to expect when you're ready to sell.

SIX STEPS TO SUCCESS IN SELLING

UNDERSTANDING THE MARKET

GET THE 411 ON GABRIELLE

CONTACT Living Room Realty 1636 NW Lovejoy Portland, Ore. 97209

(503) 388 2788 gabrielle@livingroomre.com www.livingroomre.com

BIO AT A GLANCE

WELCOME

Mul ti -mi l l i on dol l ar agent Top 4% of Oregon Brokers Marketi ng executi ve Non-Profi t program di rector Tel evi si on news personal i ty Mom of two and Ni ke wi fe

so good to see you.

Thanks for picking up So You Want to Sell a House. My hope is this magazine will serve as an extension of my passion and experience in real estate. Specifically, helping people fulfill financial dreams of selling a home.

My 20 years of professional experience has taught me that the most important asset in business is trust.

My goal is to be a steady guide through the real estate process and exceed your expectations. My promise is to be an advocate, an expert, and someone you'd recommend. And, we'll have fun.

I value your time and look forward to a successful partnership.

GABRIELLE ENFIELD Oregon Real Estate Broker

SKILLS Li sti ng prep and stagi ng Ski l l ed market strategi st Experi enced negoti ator Expert communi cati on

“THE BEST INVESTMENT ON EARTH IS EARTH.”

― LOUIS GLICKMAN

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WHAT'S THE DEAL WITH THE

ROSE CITY

111 people move to Portland every day, with inventory incredibly low. It's a strong sellers' market.

Annual home value appreciation on average 8.5% for last 5 years Median rent/month: $2,450 Average home purchase price of the Portland metro is $485,200 (*RMLS data) Most in-demand neighborhoods in Portland metro area: - Southeast Portland - South Beaverton - Northeast Portland - Tigard

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SIX STEPS TO REAL ESTATE SUCCESS

STEP ONE: OPTIMIZE TIMING

STEP TWO: BROKER WALK-THRU

The Portland Real

A broker will give you the

Estate market

price opinion that an

typically peaks in

algorithm can't.

spring and summer months. I often advise

It's important for me to

my sellers to take

physically see your space

advantage of "selling

- I'll look at it through the

season" and be ready

eyes of today's buyers.

to go to market by

STEP THREE: CLEAR THE CLUTTER You have your treasures, I get it. But stacks of mail and piles of "stuff"? It's gotta go. Clutter makes homes look small and messy. Help showcase your home's square footage and flow. Get a storage unit and you'll be surprised by what you

March.

really need, come unpacking time.

STEP FOUR: FIX EVERYTHING

STEP FIVE: REMEMBER WHY YOU BOUGHT IT

STEP SIX: MAKE IT AN EXPERIENCE

diligence—they are negotiation

A well-written piece of

Make your house a place

leverage. Fixing everything

marketing will help sell

people don’t want to

before you list your property

your home, and I love to

leave and must buy. It

may sound daunting, but to a

help crafting its story. Help

ain't easy, and can be

reasonable extent repair

me by thinking about what

intrusive. It needs to be

anything that’s broken.

is truly special about your

clean. It needs to smell

Especially the obvious eye

home -- and what

good. Change the cat

catching ones: rotting wood,

compelled you to buy it.

litter. Fluff pillows. Turn on

peeling paint, stains on the

Chances are, it's what will

the fireplace. And never

floors, running toilets and

catch the next owners' eyes

underestimate the

dripping faucets, broken

(and offer!).

influence of curb appeal.

Inspections aren’t just due

lights, electrical switches to nowhere...

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WHAT TO EXPECT WHEN SELLING WITH GAB

FULLY-INFORMED PRICING I will take into consideration market data, location, features and unique attributes of your home to inform a pricing opinion. Having a Realtor look at your home in person will give you what an algorithm can't.

SEAMLESS PROJECT MANAGEMENT

Part of my assessment will also let you know what improvements can be made to maximize your return.

This can be small (curb appeal beautification) to grand (remodels and additions). I guarantee my background in project management will pay off for you in this process. Plus, I have the stable of resources and contractors to make this as pain-free as possible.

STEADY UPDATES

My reporting systems will give you the updates you need, before you realize you need them.

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MARKETING MATTERS GO WHERE YOUR BUYER WILL BE

I spent nearly two decades climbing the ranks as a brand and marketing executive for some of the world's most beloved brands.

In that time, I mastered skills required to treat my listings not just as homes to sell, but products to launch and command attention. I see that as a unique differentiator for my ability as a Realtor.

I bring a full suite of marketing services to my sellers: Punchy ad-like narrative and copywriting Materials designed for today's online buyer 4K high definition photos Unique listing website Compelling narrated video Interactive, immersive 3-D tours Social media campaigns and promoted posts Cross-promotional opportunities with deep bench of local influencers

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RECENT SALES

FROM THE COAST TO THE VALLEY

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TALK THE TALK COUNTER OFFER

The response from the seller regarding an offer.

DEBT TO INCOME RATIO

A lender will evaluate whether a borrower's income is large enough to handle payments on existing debts plus mortgage.

DOWN PAYMENT

A percent of the cost of the property that is paid up front as a part of the mortgage. No longer a mandatory 20%!

EARNEST MONEY

ESCROW

A deposit from buyer to seller when submitting an offer. This is held in a trust by 3rd party. Upon closing, the money will be applied to the down payment or closing costs.

This term has multiple meanings: earnest money is typically held in escrow. It can also be referred to as the time period from when contract is written and accepted to when the home actually closes. Typically this is 30 days.

EQUITY

The difference in the market value of a home versus what is owed on the home.

FHA

A mortgage that is financed through a private lender and insured by the Federal Housing Administration.

Often requires lower down payment and income, but does require mortgage insurance (MIP).

FIXED RATE

The interest rate will remain the same for the entire life of the mortgage.

HOME EQUITY LINE OF CREDIT (HELOC)

A loan or line of credit your lender may offer, using your equity as collateral.

PITI

Principal, Interest, Property Taxes and Insurance

SHORT SALE

When the seller's lender is willing to accept an offer and allows sale for amount less than mortgage owed by the seller.

UNDERWRITING

Process where the buyer is evaluated for ability to repay loan. Includes a credit check, and appraisal of the property.

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ANNUAL PERCENTAGE RATE (APR) APPRAISAL

The percent of interest that will be charged on a home loan.Â

A report highlighting the estimated valued of property, completed by a 3rd party. This is typically done for the benefit of the buyer, by the buyer's lender, to ensure property is worth purchase price.

ASSOCIATION FEE / HOA

In addition to the mortgage, certain housing communities such as condos have a monthly fee associated with maintaining the common areas and amenities.. $50/mo in HOA diminishes your loan by $10k

BALLOON MORTGAGE

A long-term mortgage loan that starts small buy has a large payment due at maturity.

CLOSING

When the new title to the property is officially recorded by the County Recorder's Office and ownership transfers to the new buyer.

CLOSING COSTS

The buyer and seller have expenses associated with the transaction other than the actual cost of the home. Pre-paid taxes, fees, and transaction costs as well as loan processing for the buyer and commission paid to agents by the seller. Typically between 2 - 5% of loan.

CLOSING DISCLOSURE (CD)

A form with the final details about the mortgage loan.

It includes loan terms, projected monthly payments and how much the additional fees will be. Needs to be released before the home purchase can close.

COLLATERAL

Something of value (in this case, your home) that is held to ensure repayment of a mortgage or loan.Â

COMMISSION

A percent of the sale price of the home paid to agents. The seller pays both buyer and listing agents.

Buyers agents typically receive 2.5% of the sale price.

COMPARABLES

CONTINGENCIES

Homes in the area of interest that have recently sold, that have similar features. Demonstrates market value, Conditions that must be met in order to close.

Typically tied to a date, referred to as a deadline. If the contingency is not satisfied, the contract may be cancelled. For example, you need to sell your home before you can buy another.

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KEY PLAYERS YOU

TRANSACTION COORDINATOR

ME

TITLE AND ESCROW

Please decide in advance your preferred method of communication, and who the main point of contact will be (if more than one person is involved)

I will be the quarterback.

Consider me your primary point for all questions and information.

You will see communication from Amber Blum, my transaction coordinator.

She helps with documents, signatures and serves as liaison.

Neutral 3rd party - they hold and process documents and funds related to the transaction

DATES AND GATES

24 HOURS

Typical turnaround time for an offer. Can take longer in competitive situations.

10 DAYS

Inspection period. Buyer gathers intel, negotiates repairs and we agree to move forward or terminate

30

1

Typical timeline for sales agreement to closing.

Home warranty coverage, included in purchase and covers major systems and appliances,

DAYS

YEAR

3 WEEKS

Underwriting period appraisal, loan documents and processing with title

365+ DAYS

Consider me a resource before, during and after your sale. I'm here for you.

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YOU SOLD A HOUSE!

WE DID IT! OFFER IS ACCEPTED.

LET LABEL MAKERS BE YOUR FRIEND.

The adrenaline settles in. So does the,

keister, but label each box with a

"Holy sh$t. Now we have to move!!" feeling.

Here are a few pointers to keep you on track:

It sounds like a pain in the already tender consecutive number and destination for your new home. e.g., #1 Kitchen. As you pack, make a list of the box #'s contents.

START PACKING WHAT YOU USE THE LEAST.

DO THE SWITCHEROO.

If it's summer, pack your winter clothes. If

Be sure to let utilities, major accounts and

you haven't made cake pops in months, whip up a batch, then pack up the pan.

workplace know your pending sale date.

CONSIDER ME A RESOURCE BEFORE, DURING, AND AFTER YOUR SALE. CALL ME WITH QUESTIONS, CONCERNS OR IF YOU NEED ANY RESOURCES. TAKING CARE OF BUSINESS.

CLOSING DAY.

A couple weeks before move out, be

You don't have to have the house

sure to confirm details with your

professionally cleaned, but you do need to at

moving company and on moving day,

least make sure it's "broom clean":

cross-reference their DOT information.

- Empty freezer/refrigerator and clean

Pack a moving day/weekend suitcase

thoroughly

with enough supplies to last a couple

- Wipe all counters and surfaces with

extra days. Defrost the freezer. Service

disinfectant spray/wipe, sweep and vacuum

your car and top off the tank.

floors - Leave garage door openers/pad instructions - Locate and leave any product manuals behind

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A majority of my business is from repeat and referred clients. All my reviews are 5-star, and a positive client experience is what motivates me every day. Here's what a few clients had to say about selling their homes with me: TIM SAYS: BUTCH SAYS

Gabrielle has found her niche. She is

Honest, hard working and

knowledgeable, smart,

extremely talented are just

savvy and on top of things.

a few of the many fantastic

She staged our home

ways I’d talk about working

beautifully and always

with Gabrielle if I was going

carved out time to cover

to recommend her to a

things that needed to be

family member, friend or

taken care of. Highly

anyone who asked.

recommend her.

Before working with Gabrielle, I was under the belief that residential real estate agents were a complete waste of time and the industry was corrupt and in need of dramatic innovation. I’d had a completely miserable experience with a Realtor, who gave bad

"SHE TOOK APPROPRIATE NEXT STEPS WITHOUT ME EVEN NEEDING TO ASK..."

advice, was lazy and had charged me an incredible fee for nothing. Well,

BRIANNA SAYS Really enjoyed working with

Gabrielle was the complete

Gabrielle. She was very

opposite. She looked out

knowledgeable and

for our interest first, put her

incredibly responsive to

heart in the transaction

calls, emails, texts, questions

and was a true partner.

and documents. She took

Took risk and DELIVERED!

appropriate next steps without me even needing to ask- for example communication with title company/bank/HOA- and removed multiple obstacles and tasks off my plate.

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WHY LIVING ROOM? A COMPANY WITH HEART Our mission at Living Room Realty is to enhance every person’s capacity for success, well-being, creativity, and joy. As agents, we accomplish this by finding homes where individuals and families take root and flourish. We believe everyone deserves Room to Live. To us this signifies space and opportunity to make a fair living, with suffcient income to enjoy a life rich in experience; a place for fearless self-expression, unleashed with vigor and gusto; it’s a space to find one’s purpose and embody it in daily practice; it’s the comforting, secure environment from which we offer ourselves in service to others.

When we ask, “Where’s your Living Room?” we pay attention to the answer. We apply the Golden Rule.

We know what’s at stake, because we understand what our Living Rooms mean to each of us. As Living Room agents we are students of the ever-evolving real estate market. There is no room for complacency. We are tactically proficient, using the latest industry tools to achieve outstanding results.

But we are also alive to the art and nuance of our profession. It requires patience, humor, intuition, persistence, and field experience to become a capable partner and guide to our clients. We are committed to the growth of neighborhoods that are energized, resilient, and peaceful. Our belief is that strong communities cultivate the core values of tolerance, equity, respect, collaboration, and good will. Our actions demonstrate the highest regard for these values. By investing ourselves in Portland’s tapestry of distinctive, community-minded neighborhoods, we seek to build a vibrant, diverse, urban landscape—a city which nurtures and sustains Living Room for All.

Gabrielle with friends and colleagues Scott Shoji and Carly van Aart

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"MAKING THE DECISION TO JOIN THE INCREDIBLE LIVING ROOM TEAM WAS ONE OF MY BEST, YET."

OUR VALUES DIVERSITY To promote, honor and embrace the culture within our community.

CONNECTION

To create meaningful and powerful relationships in our community.

INTEGRITY To honor ourselves and those around us by doing what we say and saying what we mean.

JOY

To cultivate joy through energy and gratitude.

BALANCE

To create achievement and enjoyment each day.

ABUNDANCE

To appreciate and value what we have in order to create true generosity.

EXCELLENCE To achieve excellence through distinctive client experience and service.

RELEVANCE

To seek relevance, beauty and meaning in all we do.

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GABBING WITH GABÂ WHY REAL ESTATE? I spent 20 years in marketing and communications before I finally decided to listen to that "little voice" that had been traveling with me forever. Real estate is in my blood: my Dad designed and built custom homes. My Grandpa was a Realtor and developer. And for as long as I can remember when I go on neighborhood walks, I always look at houses first.

I love what I do, and I think it shows.

BIGGEST WIN SO FAR? Helping great friends buy a beach home that they'd had their eyes on for a year, and it ended up being a competitive situation with the other offer being cash! I learned through the transaction that they were newly-engaged (they'd kept it secret from our posse of friends), and I was fortunate enough to be a part of helping frame their future and memories to come. High fives!

WHAT MAKES YOU DIFFERENT? Maybe it's the old news reporter in me, but I have a natural way of drawing people to share their story and create lasting relationships built on trust. People also often comment on my upbeat personality and good energy.

WHAT'S YOUR SUPERPOWER? I firmly believe I have Spidey Sense when it comes to thrift shopping. It's how I've decorated my eclectic, mid-century modern home, how I clothe my kids and me, and where I get supplied to re-imagine materials and turn them into wonderful treasures for gifts.Â

WHY LIVING ROOM? Having spent so long in brand marketing and communication, of course I realize the power and beauty of the Living Room Brand. Our company ethos, leadership, and camaraderie truly inspire me and make me so excited to get to work each day. The fact we are #1 in the Portland Metro is pretty OK, too.