5 Steps to Effective Crisis Management Crisis is something that you cannot avoid completely. But you can definitely decrease the side effects of the crisis by implementing the 5 points mentioned below.
1. Identify right contacts – Identify and form a good crisis management team beforehand.
A team of executive members who can make quick, clear and powerful decisions must be created in advance.
People who are good implementing plans must also be identified.
Identify strong PR counsel and legal counsel members of the team so that they can be alerted in the case of any crisis.
2. Identify resources – Cell phones and email lists for key contacts should be kept up to date. They will allow you to contact executive members of the crisis management team and stakeholders as needed. 3. Have proper crisis plans – Some of the possible risks can be predicted beforehand. Have a clear crisis plan ready for handling such issues. 4. Never make hasty decisions – Decisions made quickly under pressure can worsen the situation.
Take time to monitor all aspects of the situation gathering needed facts.
Take enough time to respond with all the facts.
Keep track of who the response, if any, is given to.
Only the public relations team members or the assigned responsible person must give responses to enquirers – especially to the media people.
5. Keep track of social media updates – Social media is a platform where things get discussed quickly and for a prolonged time. The public comments made by others provide a good idea about the opinion of those important to the company. This helps you in giving the right response as needed.
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