Portfolio
Fashion & Graphic Design
Graduate of a master degree in Fashion Design, I am passionate about upcycling and artistry with an eye for details and colors. As a designer, my interests vary from unconventional materials to the digital world. I believe that beauty resides in the most effortless, refined and meaningful things.
ABOUT ME
2019 - 2022
Politecnico di Milano
Master degree in Design for the Fashion System
Fashion course
2016-2019
Politecnico di Milano
Bachelor degree in Fashion Design
Fashion course
2011-2016
Liceo Artistico Leonardo
Highschool degree
Architecture and environment course
PORTFOLIO 2 3
PORTFOLIO 4 5 ZENIT BORO LAIB DON’T HIDE FEMALE THE WAY OF THE ONIRONAUT VIOLET X MONTANA Fashion Design Communication Design Sportswear Collection // 2017 –Menswear Collection // 2020 –Womenswear Collection // 2016 –- 2019 // Retail Immersive Experience - 2020 // Brand Visual Proposal - 2020 // Retail Disruptive Experience Collaboration Collection // 2019 –01 02 CONTACTS Mail Phone Instagram Issuu guerrini.gbrl@gmail.com +39 3661725637 @_gabriele.guerrini_ https://issuu.com/gabriele.guerrini
Fashion Design
PORTFOLIO 6 7
HMONG
laib
2016
LAIB, a word that means “gang”, is inspired by the idea of the “group”. Derived from the Hmong, an Asian ethnic culture, and from the streetstyle that arises in the suburbs of modern metropolises, the collection unites these two worlds by mixing shapes, colors, dyieng techniques and features. The results are garments that represent tradition contaminated by the contemporary.
STREETWEAR
PORTFOLIO 8 9 01. FASHION DESIGN LAIB // Laboratorio di Fondamenti del Progetto
– Womenswear Collection
GANG
SHIBORI
SUBURBS TRADITION
PORTFOLIO 10 11 01. FASHION DESIGN LAIB // Laboratorio di Fondamenti del Progetto
PORTFOLIO 12 13 01. FASHION DESIGN LAIB // Laboratorio di Fondamenti del Progetto
PORTFOLIO 14 15 01. FASHION DESIGN LAIB // Laboratorio di Fondamenti del Progetto
PARKOUR
– Sportswear Collection 2017
ZENIT was born with the aim of creating a universal team of parkour and free running enthusiasts. The collections present garments that preserve the spirit of street-style while respecting the comfort and practicality requirements demanded by athletes. Three lines are designed to adapt both to the climate in which the sport is practised and the different types of training.
PORTFOLIO 16 17 01. FASHION DESIGN ZENIT // Laboratorio di Disegno Industriale per la Moda
GEAR
ATHLETES
CITY
CLIMATE MOVEMENT
PORTFOLIO 18 19 01. FASHION DESIGN ZENIT // Laboratorio di Disegno Industriale per la Moda
PORTFOLIO 20 21 01. FASHION DESIGN ZENIT // Laboratorio di Disegno Industriale per la Moda
PORTFOLIO 22 23 01. FASHION DESIGN ZENIT // Laboratorio di Disegno Industriale per la Moda
BRAND
– Capsule Collection 2019
A relaunch collaboration between the 80’s brand Claude Montana and the burlesque and aerial performer Violet Chachki, MONTANA X VIOLET is a capsule collection that portrays the imagery of a strong woman with references to the bondage and roleplay subculture. Seductive and provocative, this project is inspired by high fashion mixed with Violet’s point of view about femininity.
RELAUNCH
PORTFOLIO 24 25 01. FASHION DESIGN VIOLET X MONTANA // Fashion Design Studio
80’S DRAG FETISH
COUTURE
PORTFOLIO 26 27 01. FASHION DESIGN VIOLET X MONTANA // Fashion Design Studio
PORTFOLIO 28 29 01. FASHION DESIGN VIOLET X MONTANA // Fashion Design Studio
PORTFOLIO 30 31 01. FASHION DESIGN VIOLET X MONTANA // Fashion Design Studio
MATERIAL
BORO
— the fabric of life
– Menswear Collection 2019
Influenced by our contemporary necessities, BORO is a textile development project that revolves around the homonymous japanese technique to create an ethical and sustainable collection. The clothes are designed by recycling old fabrics, scraps and offcuts sewn together on different layers, to produce new materials that align with the personal values of today’s costumers.
RESEARCH
PORTFOLIO 32 33 01. FASHION DESIGN BORO // Technologies for the Fashion Product
ETHICAL PATCH UPCYCLE
NATURAL
PORTFOLIO 34 35 02. COMMUNICATION DESIGN DON’T HIDE // Retail and Merchandising Design
— COSTUMER PROFILE — COMPETITOR ANALYSES
Young Adults
-Environmental aware
-Ethically diverse and optimistic
-Socially conscios
-Sophisticated and refined taste
Costumers that support diversity and inclusion at all levels of life. They want more than just quality and are often looking for products and brands that align with their personal values. They are willing to spend money on ethical and sustainable experiences and choosing a timeless and durable product for them is a personal priority. Their consumption is directed by selective choices and attention for details regardless of social and gender rules.
Atelier & Repairs
-Designed-driven platform
-New world standard of infinite reuse
-Sustaining a product through many lives
Kuon
-Indigo-dyed old fabrics
-Modern distressed look
-Vintage textiles into bohemian wares
PORTFOLIO 36 37 01. FASHION DESIGN BORO // Technologies for the Fashion Product
to the garment
from scraps
PORTFOLIO 38 39 01. FASHION DESIGN BORO // Technologies for the Fashion Product
Communication Design
PORTFOLIO 40 41
STORE
– Retail store design 2019
DON’T HIDE is a retail project about self expression. The Schott’s biker jacket is now the garment that defines a generation of young outcasts who see clothes as second skins that are representatives of their own story. The shop play with spaces through VR paint and interactive screens that accompany people in the journey towards their self-disclosure.
INNOVATION
PORTFOLIO 42 43 02. COMMUNICATION DESIGN DON’T HIDE // Retail and Merchandising Design
— SHOP WINDOWS
DROPOUT
HERITAGE
IDENTITY
2ND SKIN
PORTFOLIO 44 45 02. COMMUNICATION DESIGN DON’T HIDE // Retail and Merchandising Design
— RETAIL CONCEPT
PORTFOLIO 46 47 02. COMMUNICATION DESIGN DON’T HIDE // Retail and Merchandising Design
ID & IMAGE
FEMALE
– New Visual for Coccinelle 2020
Starting from the concept of “gioia di vivere” and inspired by the italian conviviality, FEMALE is a visual scenario that values identities of every kind regardless of gender, ethnicity and age. This new directive for Coccinelle recreates a slice of real daily life that conveys the joy of living with serenity and beauty, while being disconnected from social conventions and popular beliefs.
RESTYLING
PORTFOLIO 48 49 02. COMMUNICATION DESIGN FEMALE // Building Brand ID and Styling
PORTFOLIO 50 51 02. COMMUNICATION DESIGN FEMALE // Building Brand ID and Styling
CONVIVIAL LIVELY REAL LIFE
INCLUSIVE
— VISUAL NARRATIVE
PORTFOLIO 52 53 02. COMMUNICATION DESIGN FEMALE // Building Brand ID and Styling
RETAIL
– New Gucci Experience 2020
To bring innovation in the business of fashion and luxury retail, THE WAY OF THE ONIRONAUT is a strategic event tailored for Gucci that represents a surreal immersive experience. Every costumer can navigate between dream and reality interacting with the store and creating their own perspective of the journey thanks to AI and virtual services that enables them to do digital activities.
VR EVENT
PORTFOLIO 54 55 02. COMMUNICATION DESIGN THE WAY OF THE ONIRONAUT // Business Innovation
DREAM
PHYGITAL SOCIAL
WILD
PORTFOLIO 56 57 02. COMMUNICATION DESIGN THE WAY OF THE ONIRONAUT // Business Innovation
— INTERFACE
PORTFOLIO 58 59 02. COMMUNICATION DESIGN THE WAY OF THE ONIRONAUT // Business Innovation