Portfolio

Gabriela Paiotti Da Silva

gabrielapaiotti@hotmail.com

www.linkedin.com/in/gabrielapaiottidasilva

FUNCT OF BE 01

Type: Retail Design

Location:

SoHo, NY

Building Area:

448 sq. ft.

Project Year: 2025

I was given the opportunity to create the design for a hypothetical flagship for hair care brand Function of Beauty. The focus of this flagship was to provide quick grab-and-go options for curious customers paired with information about the brand and interactive quizzes to help people of all experience levels create the products most tailored to their hair.

Design by Gabriela Paiotti Da Silva

Concept by Daniela Guevara & Catya Martinez-Gloria

MATERIALS COLORS

This flagship also presents customers with the opportunity to schedule an appointment with a skilled hair specialist. By scheduling this appointment, they can receive one-on-one attention at the bar and leave with a completely customized product tailored to their wants and needs.

There is also a photobooth by the entrance that allows customers to leave with a keepsake to remind them of their experience.

HYPNOS’ R 02

Type:

Theme Park

Merchandise Stand

Project Year:

2024

For this project, I was tasked with conceptualizing and designing a merchandise stand for an amusement park. I chose to take inspiration from Hypnos, the Greek god of sleep, and create a stand that specializes in items that support rest and relaxation. Hypnos’ Rest & Relaxation Shoppe would be located in a Greek mythology-themed amusement park.

Products:

Herbs that promote sleep: Chamomile, Lavender, Valerian

Herbal Teas Poppies

RESEARCH

Hypnosis swirl etched into the side of a log

DweltinErebos-alandofeternaldarkness. SymbolsattributedtoHypnos: hornofsleep-inducingopium poppies branch dripping water from the Rivier Lethe(forgetfulness) invertedtorch

BenevolentGod-bringspeacefulsleeptoall livingthings

liberatorfromanxiety

possible merchandise - tea (eases anxiety)

Lavishdepictionsofhishome perpetualtwilight lazyvapors(haze)

RESIDENTIAL PROJECTS 03

Type:

Assorted Residential Work

Project Years:

2023-2025

A collection of residential projects I have worked on over the years.

During my time at Serena & Lily, I worked with a couple to purchase furniture for their new single-family home located in Culver City, California. They wanted to emphasize the charm of the Spanishstyle home while also bringing in some fun pops of color. We worked together to purchase furniture offered by the brand, as well as some custom upholstery pieces. Design work was done for the living/dining room, kitchen, family room, and primary bedroom.

I worked with a contractor to present a new kitchen design to their client. The client’s main desire was to knock down the wall separating the kitchen from the living/dining area to create a more open concept space. He also emphasized wanting the space to feel like a bachelor pad,” clean lines but still masculine. After removing the wall, we decided to extend the kitchen counter along the wall and build an island in the middle to provide extra storage and seating.

materials

Proposed Design

Benjamin Moore Old Navy 2063-10

Benjamin Moore Swiss Coffee OC-45

Cambria Quartz - Travella Room By Room Belanger Valley

Type:

Retail Design

Location:

Los Angeles, CA

Building Area:

400 sq. ft.

Project Year: 2023

CASABLANCA04

Casablanca is a luxury clothing brand founded by Charaf Tajer. Tajer is of French-Moroccan descent and has stated that his inspiration comes from the city of Casablanca. The brand is known for being colorful and heavily patterned, and providing the perfect mix between luxury and leisurewear. I was tasked with creating a store within a 10 x 10' space that brings the brands vision to life while also providing ample space for displaying products.

INSPIRATION

Clay courts of Stade Roland

Garros

Sunbaked terracotta of North Africa

Sportswear-inspired silhouettes

Mix between lux and leisurewear

Modern reimagining of timeless après-sport

aesthetic

IDEAS

Arches

Terracotta

Travel

Dark Woods

Tiles

Coffered Ceiling

Fluted Wood

(Wainscotting?)

Airport (Time Panel)

Casablanca’s aesthetic is based on the concept of golden hour; the period of time where the day has gone by but the night's festivities have not yet begun. This pop-up takes inspiration from the sun-baked terracotta and architecture from Morocco and the clay tennis courts of France.

COLORS MATERIALS

BAGGU BUG 05

Type:

Retail Pop Up

Location:

Nashville, TN

Building Area:

120 sq. ft.

Project Year:

2022

Geared to expand Baggu's presenc into more localized shoppin experiences, Nashvilles Baggu Bugg will be a pop-up truck parked at th Nashville Farmers Market in Spring Summer of 2022. The initiativ presents an opportunity to attrac more buzz from an olde demographic who regularly attends local markets.