MASTER GUIDELINES

TABLE OF CONTENTS Emmanuel CA TH

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BRAND EMMANUEL CATHOLIC COLLEGE

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

TABLE OF CONTENTS 2 .................. Forward 4 .................. Emmanuel Catholic College logo 5 .................. Emmanuel Catholic College logo Variations 7 .................. Emmanuel Catholic College logo Applications on Backgrounds 8 .................. Clear Zone & Minimum size 9 .................. Colour Palette & Colour use 11 ................ Brand Integrity 12 ................ Typography 14 ................ Wording, Grammar & Tone of Voice 15 ................ College & Student Imager 16 ................ Word Document Branding & Guidelines 18 ................ PowerPoint Presentation Branding & Guidelines 20 ................ Email Signatures

FORWARD A STRONG BRAND IMAGE IS A POWERFUL ASSET “A recognised and trusted brand identity builds trust and confidence the College is professional and dependable” Emmanuel Catholic College brand identity represents one of Western Australia’s leading independent Catholic Colleges and is the key element in conveying the qualities and values of the College and wider school community.

The accomplished, sophisticated and contemporary visual identity of Emmanuel Catholic College conveys the message that the College also shares these qualities. This in turn instills trust in the product Emmanuel is a first-class education for every student to achieve their maximum academic potential through the highest quality teaching.

The master brand guideline document has been developed to ensure the Emmanuel brand experience, tone and core values are consistently maintained and communicated when placed in the public domain. Every message comes from the same conceptual core and connects to our community and intended audience in the most relevant ways.

CORE VALUES We will show respect, compassion and service to others We will strive for excellence We will be consistent and fair We will model Christ in our behaviour

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

emmanuel logo and logotypeS COLLEGE PRIMARY LOGO

The Emmanuel Catholic College logo is the most immediate representation of our College, our people and our brand. It must be used consistently in the proper approved format in all internal and external communications. Logo application illustrates over a white and dark background.

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CROSS - Love and life symbol of Jesus Christ who offers us his love, goodness, truth and life.

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CIRCLE - Represents God being with us in the eucharist. As members of our College community, we aim to live a sacramental life.

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HORIZONTAL LINES - Represent water, a key feature of the wetlands environment neighbouring the College. Water is also symbolic of our call to share in the mission of Christ through baptism.

VARIATIONS OF THE LOGO

There are a number of variations to the logo as displayed to the right. On the occasion the primary is not practical, a mono/reversed or one colour logo may be used. For example: Mono printing or a one colour process is required.

This particular suite of logos are specially designed to compliment our primary logo and work within our branding and colour range. These applications may be used for outdoor signage, marketing collateral and occasionally printed publications.

All communications printed or online digital require the correct application of the logo. All other instances of use of these logos must be cleared via the Marketing Team.

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

emmanuel logo VARIATIONS COLLEGE PRIMARY EMBROIDERY LOGO

The Emmanuel Catholic College embroidery logo must be used consistently in the proper approved format. The embroidery logo should be used on printed fabrics on all College uniforms and sporting caps.

Other items include: Leavers Jackets, music stand banners and stand-up banners. All other instances of use of these logos must be cleared via the Marketing Team.

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ALUMNI LOGO

The Alumni logo is important for our past students to forge their own identity and reflect their connection to the College. The Heart is the true essence of our College community and embraces God’s love for all of his people.

The word Alumni, completing the join of the heart, connects our current and past students, affirming we are one community.

The Emmanuel primary logo is the centrepiece of the heart as it embodies the College connection with the Alumni students and our community.

The heart shape also collaborates the Alumni motto of ‘Always keep Emmanuel in your heart’. The structure and colour of the heart is a modern application representing the surrounding waters of the Beeliar Wetlands.

Ensure correct usage of logo for all communications printed and online digital. All other instances of use of these logos must be cleared via the Marketing Team.

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

emmanuel logo VARIATIONS KINGS FOOTBALL AND ACES NETBALL LOGOS

The Emmanuel Catholic College Kings Football Academy and Aces Netball Academy logos to be used consistently in the proper approved format on all Emmanuel Kings and Aces sporting merchandise and uniforms. Correct application of logo includes communications printed and online digital. All other instances of use of these logos must be cleared via the Marketing Team.

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HOUSE LOGOS

Emmanuel Catholic College six House Logos to be used consistently in the proper approved format on all communications printed and online digital.

All other instances of use of these logos must be cleared via the Marketing Team.

Each House logo features a mythological creature as a mascot and named after Saints. The design incorporates the College’s existing symbols (the cross, a sun, lines representing waves).

House

What does it mean

Francis

St. Francis of Assisi - Qilin Symbol of gentle, benevolent and peaceful

Frassati

Blessed Pier Giorgio Frassati - Phoenix Symbol of new life and hope

Lisieux

St. Therese of Lisieux - Pegasus Symbol of strength, trust and friendship

MacKillop

St Mary MacKillop - Dragon of the cross Symbol of power, goodness, benevolence and astuteness

More

St Thomas More - Gryphon Symbol of strength and wisdom

Teresa

Blessed Mother Teresa of Calcutta - Pixiu Symbol of charity, compassion and dignity

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

LOGO APPLICATION ON BACKGROUNDS SOLID COLOUR

When applied to a white or very light coloured background it is advised that the primary logo should appear in white or a light solid colour for best legibility and contrast.

Over a dark coloured background such as Emmanuel dark blue, the logo should appear with a white surround for best legibility and contrast against a dark background.

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PATTERNED BACKGROUND

Similar to the above rule, the colour variation of the logo may only be applied to light toned photographic backgrounds.

In cases of dark photographic backgrounds, the white surround variation of the logo should be used to enhance visibility as illustrated.

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PHOTOGRAPHIC APPLICATION

It is recommended that the area of the photograph where the logo is applied is not too busy and of a consistent tone.

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

THE CLEAR ZONE & MINIMUM SIZE CLEAR ZONE

An invisible clear zone protects the integrity of the Emmanuel brand identity and allows for greater impact and legibility.

The clear zone should not be breached to ensure consistency in the appearance of the logo across all mediums and scales. The Emmanuel logo must have a minimum exclusion zone of 10 per cent all the way around, as illustrated.

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20mm

MINIMUM SIZE

If you need to resize the Emmanuel Catholic College logo, it should always be done in proportion.

The minimum size of the Emmanuel Logo has been calculated using the height and the logo should never be resized less than 20mm for horizontal and 30mm high for portrait.

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

COLOUR PALETTE & COLOUR USE EMMANUEL CORPORATE COLOUR Emmanuel Teal PMS 7706C C-90 M- 45 Y-32 K-7 R-0 G-110 B-141

COMPLIMENTARY COLOURS SECONDARY

The complementary colour palette below is provided to ensure a consistent and complementary look and feel for the Emmanuel brand. The colours can be used in various combinations, however you should always ensure the corporate colour Emmanuel Teal is used.

Emmanuel Dark Blue Emmanuel Yellow PMS 534C PMS 116C C-99 M-86 Y-33 K-24 C-0 M-18 Y-100 K-0 R-33 G-50 B-94 R-255 G-205 B-35

Emmanuel Dark Grey PMS 447C C-67 M-56 Y-54 K-58 R-61 G-62 B-62

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Emmanuel Light Blue PMS 298C

C-65 M-10 Y-1 K-0 R-68 G-181 B-228

Emmanuel Light Grey PMS 425C C-66 M-56 Y-53 K-29 R-84 G-87 B-90

EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

COLOUR PALETTE & COLOUR USE contd....

EMMANUEL CORPORATE KINGS AND ACES COLOURS EM

Aces & Kings Teal

Aces & Kings Blue

PMS 7706C

PMS 661C

C-90 M- 45 Y-32 K-7 R-0 G-110 B-141

C-100 M-86 Y-15 K-5

R-0 G-53 B-149

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Francis Orange

PMS 275C PMS 1645C C-100 M-99 Y-37 K-39 C-0 M-75 Y-100 K-0 R-29 G-26 B-76 R-242 G-101 B-34

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Frassati Yellow

MacKillop Blue

PMS 115C C-1 M-11 Y-93 K-0 R-255 G-218 B-39

PMS 661C C-100 M-90 Y-0 K-0 R-33 G-64 B-154

Lisieux Red

More Green

Teresa Purple

PMS 1795C C-9 M-97 Y-92 K-1 R-216 G-41 B-47

PMS 356C C-96 M-26 Y100 K-15 R-0 G-121 B-53

PMS 526C C-60 M-90 Y-0 K-0 R-127 G-64 B-152

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EMMANUEL CORPORATE HOUSE COLOURS

Icon Inset Purple

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

BRAND INTEGRITY INCORRECT USE OF LOGO

The Emmanuel logo is applied to numerous mediums and situations. The visual integrity of the Emmanuel logo must be maintained at all times.

Examples of the incorrect use of the logo are illustrated here.

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Distorting the logo, such as stretching or skewing

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Croping the logo

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Rotating the logo

• Distorting • Cropping • Rotating • Using old logo

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• Placing logo into a shape

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• Subtitles

• Using Drop shadows

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Using the old logo. Note the lines through the circle

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Adding subtitles

• Change of colour

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Placing logo into a shape

• Blur or feather

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Using Drop shadows

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Do not use unapproved colour or add/ change colours

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Blur or feather

EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

TYPOGRAPHY PRIMARY FONT - MARKETING PROMOTIONAL

The primary font used for official Emmanuel Marketing Publications and Marketing collateral is Open Sands suite.

Only the Marketing Department will be producing the range of Marketing Promotional materials across Integrated Marketing Communications including print and online digital.

This includes: • Yearbook

Open Sands light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 Open Sands Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789

• Newspaper Advertising • Online Digital • Flyers • Brochures • Email Signature • Graphical Imagery in promotions for the College • Outdoor signage

Open Sands Semi Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 Open Sands Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 Open Sands Extra Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

TYPOGRAPHY contd....

PRIMARY FONT - WORD & POWERPOINT

The primary font used for official Emmanuel Word and PowerPoint publications for internal and external communications is Calibri suite.

This includes:

Calibri Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789

• Word Documents • PowerPoint • Forms Please use the existing correct templates on the M Drive.

2017 Branding > Templates

Calibri Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789

A comprehensive guide to formatting, styling, font selection and size. A comprehensive guide is also placed in these folders for correct Word and PowerPoint styling.

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

WORDING, GRAMMAR & TONE OF VOICE

RULES USED WHEN USING COLLEGE GRAMMAR • Australian English Dictionary setting used for spell check

• A student’s year in the form (Y12) is included after their name

• Add the correct spelling of student names and other schools to your dictionary. A custom dictionary containing this information is available from the Marketing Team

• A teacher (in text) is referred to as Mr Smith (if there is more than one Mr Smith, include the initial of his first name, Mr J Smith) for the Grammarian. For the Thistle use the full name, Mr John Smith

• When referring to Emmanuel use capital ‘E’ - Catholic College capital ‘C’ • Always refer to Emmanuel Catholic College. Do no use “ECC” abreviation

• When an adult signs off on an article, use their title and full name in addition to placing their school position underneath their name, for example – Mr John Smith - English Teacher

• Capital letters for subjects and houses (e.g. English), and also capital ‘H’ when specifically referring to house, e.g. the students wore their House shirts

• When a student signs off on an article, do not include a title and substitute their position at the school for their year level or leadership position, if relevant, for example – Jack Frost - School Captain

• Plural Years (with capital Y) when referring to several year groups, e.g.

Year’s 7, 8 and 12

• Book titles, film titles, play titles, song titles are all written in italics or single quotation marks

• Team lists should be in alphabetical order with correct spelling of names.

When referring to teams we use 1st, 2nd and 3rd, Eg 1st Frassati House

• Quotes are italics and enclosed by single quotation marks (double quotation marks for quotes within a quote)

• Sport names are lower case, e.g. basketball, except when referring specifically to a team, e.g. the Kings or Aces

• Single quotation marks can be used for emphasis

• A sport mentioned in isolation is in lower case

• We excelled in basketball this year

• A specific sporting team is in title case

• The Senior Debating Team gained first place

• A specific sporting event is title case

• The Junior Netball Final was thrilling

• A person’s title within a team is title case

• Joe Bloggs was appointed Cricket Captain

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• Numbers one to ten are written in full, eleven upwards as numerals • Term One not Term 1 • Year 7 (Capital Y then the year as a numeral) • In formal letters not to abbreviate – eg HOY, HOLA, arvo, LOL • Dates are written as 3 November 2017, not November 3rd, 2017 • Avoid ALL CAPITALS in body copy – it appears as shouting • Use the Thesaurus to find alternative adjectives but only one per noun • Single space between sentences

EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

COLLEGE & STUDENT IMAGES IMAGERY

Throughout the year, our College celebrates the many achievements of students’ participation in the classroom and special activities with the publication of images and stories.

The College regularly uses images of student in a variety of ways to recognise excellent achievement, inform parents and the local community of school matters, publicise events and to promote the College as a whole.

Staff must not take photos on their phones during school events or activities. Uploading student images to social media pages (ie FaceBook, Instagram, etc) is not allowed under any circumstances.

Digital images taken by staff are to be archived in the M Drive in the appropriate file structure. If unsure, please check with marketing.

Images to appear on the College website and in the media re check prior to publishing.

Staff wishing to use images in ANY publication will need to check with the Marketing department prior to use.

SPECIFICATIONS

Images to be supplied in original hi res quality JPEG format. If possible, please supply hi res images (Above 3MB). At all times, submit the photos separately in their original format.

Please do not insert the photos in a word doc as they will not be accepted.

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

WORD DOCUMENT BRANDING & Guidelines GUIDELINES WHEN USING WORD Template and user guide Stafffile/M Drive> 2018 Branding>Templates>Word Docs ....................................................................................................................................................................................

A4 letterhead College Letterhead only NO Departmental Letterheads ....................................................................................................................................................................................

Justification Fully justified in the body of the letter Tabs: Fully justified left in the body of the letter Dot Points: Left justified in line with left margin ....................................................................................................................................................................................

Fonts Body Copy: The font Calibri (Regular) is used for all copy. No smaller than 11pt and no larger than 12pt Subject Headline: Calibri (Regular) Bold and underlined in 12pt - For Example: Re: School Carnival Colour: Default black ....................................................................................................................................................................................

The standardization of grammar is as follows: 9 February 2017 (No th after the date 9th - numeral only) Year 7 (Capital Y then the year as a numeral) Term Three (Capital T for Term and a Capital letter for the Term - term spelled out - No numerals) Numbers – 1 to 10 to be written in full (one, two, three) 11 and above to be abbreviated (11, 12, 13) In formal letters not to abbreviate – eg HOY, HOLA, arvo, *Please refer to extensive usage on page 14 ....................................................................................................................................................................................

Signatory: Yours sincerely, (WITH DIGITAL SIGNATURE OF STAFF MEMBER) - Please request from IT Mr Leo Di Gregorio - Regular Principal - Bold

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MASTER BRAND GUIDELINES

WORD DOCUMENT BRANDING & GUIDELInES contd....

Correct formatting for all Word Documentation Please note the following:

EmmanuelEMMANUEL Catholic College

Emmanuel 122 Hammond Road Success Western Australia CATHOLIC COLLEGE PO Box 3102 Success WA 6964 TH GE Telephone: 9414 4000 Facsimile:CA9498 5864 OL LE IC C OL Email: admin@emmanuel.wa.edu.au God is with us Website: www.emmanuel.wa.edu.au

• Use Current logo

ABN: 73 382 297 575

23 January 2017

• No Departmental Letterheads • Fully justified - All copy • Tabs • Font size and colour • Correct use of grammar (outlined above) • Digital Signature

Mr & Mrs Smith 11 Dogson Terrace ATWELL WA 6166 Smithfamily@yahoo.com.au Re: School Carnival Dear Mr & Mrs Smith Thank you for your email advising us of student name forthcoming absence and requested permission for this intended time away.

I’m sure you’re aware that there are implications if children are removed from school during the normal school term for extended periods of time. In accordance with the following regulations students are advised to: • Dot point one • Dot point two • Dot point three College policy states the following: Tab point one Tab point two I do understand however that there will be times when this may be necessary and in accordance with our school policy in regard to attendance and with assessment, a decision must be made as to whether this absence is acceptable.

Yours sincerely

Mr Leo Di Gregorio Principal

Emmanuel Catholic College

122 Hammond Road Success WA 6164 | 08 9414 4000 | admin@emmanuel.wa.edu.au | emmanuel.wa.edu.au | ABN 73 382 297 575

EDUCATING TOMORROW’S LEADERS, TODAY 122 Hammond Road Success Western Australia

....................................................................................................................................................................................

PO Box 3102 Success WA 6964 Telephone: 9414 4000 Facsimile: 9498 5864 Email: admin@emmanuel.wa.edu.au Website: www.emmanuel.wa.edu.au

Body Copy: The font Calibri (Regular) is used for all copy. No smaller than 11pt and no larger than 12pt Subject Headline: Calibri (Regular) Bold and underlined in 12pt Example: Re: School Carnival Colour: Default black Justification: Fully justified in the body of the letter Tabs: Tab once to indent Dot Points: Left justified in line with left margin

ABN: 73 382 297 575

23 January 2017 Mr & Mrs Smith 11 Dogson Terrace ATWELL WA 6166 Smithfamily@yahoo.com.au Re: School Carnival Dear Mr & Mrs Smith Thank you for your email advising us of student name forthcoming absence and requested permission for this intended time away.

I’m sure you’re aware that there are implications if children are removed from school during the normal school term for extended periods of time. In accordance with the following regulations students are advised to: • Dot point one • Dot point two • Dot point three College policy states the following: Tab point one Tab point two I do understand however that there will be times when this may be necessary and in accordance with our school policy in regard to attendance and with assessment, a decision must be made as to whether this absence is acceptable.

Yours sincerely

Mr Leo Di Gregorio Principal

....................................................................................................................................................................................

Signature: Yours sincerely

Yours sincerely

(WITH DIGITAL SIGNATURE OF STAFF MEMBER) Please request from IT Mr Leo Di Gregorio - Regular

Mr Leo Di Gregorio

Principal - Bold

Principal

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

POWERPOINT presentation BRANDING & GUIDELInES GUIDELINES WHEN USING POWERPOINT Template and user guide Stafffile/M Drive> 2018 Branding>Templates>PowerPoint ....................................................................................................................................................................................

Specification 6X9 Wide screen Template ....................................................................................................................................................................................

Logo EMMANUEL CATHOLIC COLLEGE ....................................................................................................................................................................................

Fonts The font Calibri is used and bold is used for highlighting key words Headlines Calibri Bold, 33pt in ECC Teal is used for main headlines Calibri Bold, 24pt in blue is used for sub headlines Body Copy Calibri Regular, 24pt is used for body text – ECC Grey. Use Calibri Bold, 24pt ECC Teal for key words ....................................................................................................................................................................................

The standardization of grammar is as follows: February 2017 (No th after the date 9th - numeral only) Year 7 (Capital Y then the year as a numeral) Term Three (Capital T for Term and a Capital letter for the Term - term spelled out - No numerals) Numbers – 1 to 10 to be written in full (one, two, three) 11 and above to be abbreviated (11, 12, 13) In formal letters not to abbreviate – eg HOY, HOLA, arvo, *Please refer to extensive usage on page 14 ....................................................................................................................................................................................

Colours: Two Highlight colours are available within the ECC corporate branding in conjunction with the grey body copy ECC Teal R0 G110 B141 C90 M45 Y32 K7

ECC Light Blue R68 G181 B228 C65 M10 Y1 K0

ECC Grey R88 G88 B88 C59 M49 Y47 K39

....................................................................................................................................................................................

Slide effects and transitions: No transitions or effects are to be used throughout presentation 17

EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

20 POWERPOINT presentation BRANDING & GUIDELINES CONTD....

Opening Slide

....................................................................................................................................................................................

Welcome Slide Headline Calibri Font Bold 33 pt Teal Sub Headline Calibri Font Bold 24 pt Light Blue Body Text Calibri Font Regular 33pt Grey Welcome title only, no other text on this slide ....................................................................................................................................................................................

Standard Text Slide for body copy only Headline Calibri Bold Font 24pt Grey Body Text Calibri Regular Font 24pt Grey No more than 6 -7 lines of text under a bold title. Keep slide free from clutter. Left Alignment on all slides ....................................................................................................................................................................................

Bulleted Slide No more than 5 Bullet Points Highlight words ECC Light Blue 24pt ....................................................................................................................................................................................

Use of Info graphics/charts/illustrations Simple info graphics and limit colour to ECC Palette Minimise graphics, one per page NO CLIP-ART 18

EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES

EMAIL SIGNATURES EMAIL USAGE AND SPECIFICATIONS

To maintain a standard of visual presentation in the use of email for internal and external communications, all staff have been setup with an email signature by our Marketing Department and uploaded by the IT Department. All are consistent in format, easy to read and display relevant contact details.

Please ensure the details listed on your email signature are correct and liaise with IT if any change need to be made.

The standard white background should be used for all emails sent on behalf of Emmanuel Catholic College. Coloured backgrounds, pictures, patterns should be avoided as it can be distracting to the reader.

Julie Smith Executive Assistant to the Principal Phone: 08 9414 4055 | Fax: 08 9498 5855 Email: Smith.Julie@emmanuel.wa.edu.au www.emmanuel.wa.edu.au

EXPLORE

EMMANUEL

EMMANUEL

CATHOLIC COLLEGE

2018

H - 53.62mm

Registrar Enquiries: 9414 4055 Register Online: emmanuel.wa.edu.au EDUCATING TOMORROW’S LEADERS, TODAY

Email signature artwork will change throughout the year to reflect and advertise College events.

W - 161.57mm

All emails regarding excursions must have details of the excursions sent as an attachment and not to be included with the content of the email. ....................................................................................................................................................................................

EMAIL SIGNATURE - SEQTA

All SEQTA emails will have the consistency and visual presentation of our email signature. The Marketing Department will create the artwork of the email and uploaded to SEQTA via the IT Department and SEQTA. Email signature artwork will be set to the current College branding and will not alter for the duration of the set branding.

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EMMANUEL

CATHOLIC COLLEGE 08 9414 4000 122 Hammond Rd Success WA 6164

H - 53.62mm

emmanuel.wa.edu.au

EDUCATING TOMORROW’S LEADERS, TODAY

W - 282.22mm

MASTER BRAND GUIDELINES

TABLE OF CONTENTS

EMMANUEL CATHOLIC COLLEGE 122 Hammond Road, Success Western Australia 6164 Telephone: 08 9414 4000 Email: admin@emmanuel.wa.edu.au Website: emmanuel.wa.edu.au

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EMMANUEL CATHOLIC COLLEGE BRAND GUIDELINES