Design Portfolio

AYUSH MEHTA

Brand Designer - Packaging - Products

DESIGN PORTFOLIO

• Brand Identity

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Packaging Design

•

Product Design

POR tfo lio

INTRODUCTION

Ayush is an experienced Graphic Designer has a strong background in visual communication and a passion for delivering creative solutions. He is proficient in a variety of design software and techniques,. He is adept at collaborating with cross-functional teams and presenting design concepts to clients. He has a track record of producing high-quality designs that effectively communicate and meet project goals. He is a designer committed to staying up-to-date with industry trends and incorporating innovative ideas. He possesses creative thinking and problem-solving skills, strong visual communication, knowledge of design software and technologies, attention to detail, good organizational skills, strong collaboration and teamwork skills, good time management, and strong communication and interpersonal skills.

Ayush works independently as a freelance designer and branding consultant. When he’s not working on a project he likes to read books and articles about tech and trends, watch informative videos and documentaries and listen to a variety of music. In his free time he likes to draw and play retro games on his computer. Ayush has been passionate about computers and internet from an early age and has developed a keen interest with AI and machine learning

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TABLE OF CONTENTS

Shankar Chai

• Veda Botanicals

• Spruce Shave Club

• Ghughuti’s Cafe

SHANKAR CHAI

Shankar Chai is a well known tea brand in Uttarakhand that falls under the Uttarakhand Tea Development Board from where it sources its finest tea leaves. Known primarily for its Uttarakhand variant of Black Tea & Orthodox Gold, Shankar Chai is the most recognised & go-to brand for the locals of Uttarakhand and has maintained the inevitable brand recognition for nearly 50 years.

Shankar Chai faced the challenge of an unappealing brand image due to outdated packaging and identity. However, with our help they were able to revamp their brand and align it with the preferences of the current market.

We conducted vigorous research on their competitors and identified key design elements and trends in the tea industry. Based on this research, we created a brand new packaging design that is modern, appealing, and aligned with the brand values.We incorporated bright and vibrant colors that would stand out on the shelves and catch the attention of potential customers.

We helped them revamp their brand identity, including their logo and tagline. We made sure that the new design was consistent with their brand's values and messaging while also being attractive to the target audience.

Closely with them throughout the design process to ensure that the new packaging and brand identity accurately reflected their brand's vision and goals.

We provided them with mockups and prototypes to help them visualize the final product and make any necessary adjustments.

In summary, we helped them achieve a new packaging design that is on par with current market trends and demographics while still being true to their brand's values and messaging.

VEDA BOTANICALS

Vedabotanicals.in is a producer of single-ingredient cold-pressed oils and nutritional supplements and also one of the largest supplier of hemp based produce in Uttarakhand.

Originating from the hills of Almora, Uttarakhand Veda Botanicals today is listed on all popular e-commerce sites and sells a variety of cosmetic and wellness products online and offline through partnered stores, hotel chains & event kiosks all produced locally and herbally.

Veda Botanicals sought assistance in entering the online market, so we helped them with various aspects of their marketing strategy.

This included developing a brand identity that resonated with their target audience, conducting market research to understand their demographic, creating a memorable tagline and logo, designing packaging that reflected the brand's identity that communicated freshness and quality.

We established a strong online presence through a website and social media channels, and collaborating with influencers, local businesses & hospitality providers to promote the brand.

After countless hours of research, study and several design choices we were able to establish a brand identity that would not only look modern but would attract views at the supermarket shelves. The goal was to appear neutral yet to strike out amongst the competition.

We discovered that the brand image needed to comply to the ever changing norms of social media so we devised a dynamic and universal brand identity that would fit right into the design aesthetic of any form of media be it social media promotions online or practical visual communication such as print advertisements or packages offline. The monotone design scheme still holdsup to be versatile and flexible all across the brand’s communication platforms.

GHUGHUTI’S CAFE

Ghughuti’s Cafe is located on the peaks of Ghughukham, Pangot which is a 12 kilometer drive from Nainital. Known for its incredible views and pleasent weather Ghughuti’s cafe is a safe haven for bird watches, hikers and nature lovers alike. Ghughuti’s is a sister to their homestay and resort Haryal 360 which accomodates tourists, hikers and bird watchers from all parts of the world.

Ghughuti is a popular destination known for its incredible view of natural beauty and offers a range of home-baked delights. A must-visit for those who pass by or have an incredible sense of wanderlust.

Combining the beauty of the surroundings with the aroma of freshly baked goods. Visitors can enjoy the incredible view of natural beauty while savoring a hot, brewing cup of joe.

The bakery's menu is available to the visitors but can also find their products in local stores and kiosks throughout the neighbouring cities.

The bakery's commitment to using local and seasonal ingredients sets it apart from other establishments, and its location in the heart of Ghughukham makes it easily accessible to both locals and tourists.

We reached out to Ghughuti’s with a design and promotion proposal to help them grow and expand their business. We created an appealing and unique logo for Ghughuti's that would help them establish a strong brand identity. Sourced packaging material like jars, containers, packaging tapes, plastic bags and cardboard boxes. We designed attractive packaging and labels for Ghughuti's baked goods including labels and fold-up boxes.

For promotion of the business we reached out to local establishments where the tourists flocked mostly ashrams and temples where we could strike up a barter in exchange for promotions. We printed posters and banners and pitched local transport like taxies, rikshaws & boats to promote our brand. For a measly lump-sum amount we managed to promote Ghughuti’s in all 3 cities where the visitors enter.

SPRUCE SHAVE CLUB

Spruce Shave Club is one of the largest Men’s grooming & skin care brands in India. Spruce Shave Club provides an entire range of products centered around men’s grooming and shaving needs which include razors, shaving creams, after shaves, shaving brushes & accessories like towels and shaving kits.

Spruce Shave Club also provides a subscription model that provides customers with shaving kits and bundles, that fulfill all the shaving needs of a modern man delivered right to the doorstep.

Spruce Shave Club provides a complete range of skin & beard/moustache care products that include all natural beard oils and moustache wax. Along with that Spruce manages to cater to the masses with their premium range of products including the Activated Charcoal based products comprising of Charcoal Face Wash, Peel-Off Mask, Body Wash & Shampoo.

Spruce also serves a variety of premium range long lasting bottled cologne for men. The musky fragrances unleashes the confidence and charisma to take every day.

Spruce has a growing market mainly online and offline. Along with that Spruce has multiple partners with corporate retailers, hotel chains and corporate gifting.

Spruce believes in customer satisfaction and aims to deliver it with their all all natural & premium range of products. The impression of trust all solely depends on the brand’s identity and the appeal of the products.

I worked as a freelance designer and consultant for the brand’s initial days & later as a full time designer. I worked together with marketing and sales to plan and execute the design strategy to implement the brand’s vision all adhearing to the brand’s guidelines.

I personally carried the forefront to develop the entire product packaging and produced various brand guidelines & product catalogues, Worked with different suppliers, vendors and manufactures to define the bottling and boxing of products. Approached various printing houses for print and promotional materials.