LEADERS
Nailing down what is possible The Superspeedway’s Erik Moses on top-tier NASCAR racing’s return to the area and engaging fans in the process
D
over Motorsports executives last summer named Erik Moses president of Nashville Superspeedway in Wilson County as the company began to reopen the track to racing and prepared for the return of NASCAR’s top-level Cup Series to Middle Tennessee. Moses brings a range of sports business experience to his post, most recently as president of the D.C. Defenders of the XFL. This spring, he sat down with Michael Gallagher to talk about how his team is approaching its work and the track’s longer-term future. With the Superspeedway not having the attractions of downtown Nashville, how have you and Dover Motorsports approached the fan experience aspect of hosting a Cup Series race? Phrased differently, how do you keep fans from showing up, watching the race and leaving immediately after? We want our fans to have a memorable time at our inaugural tripleheader NASCAR Weekend this June and to present them with experiences that they can’t get at any other venue in Middle Tennessee. As you would expect, the circumstances around the COVID-19 pandemic have curbed some of the great ideas and plans we will eventually make a part of our NASCAR race weekend. Ultimately, we will ensure that all visitors to the Nashville Superspeedway have an unforgettable “Nashville experience.”
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SUMMER 2021 | NASHVILLEPOST.COM
JON MORGAN
