BECOME A

Patagonia

Patagonia started as cashcow to provide funding for the high quality gear it was making. With the outdoor DNA and extreme focus on craftsmanship it became thé example of sustainable business, advertising nót to buy and starting a non-extractive ownership model.

Nike

Nike made an important strategic turn to ‘double down on digital and direct to consumer’. This required a completely different approach towards innovation, distribution and communication to relate to the thousands of subgroups and niches where everybody is an athlete.

Klarna

‘Buy now pay later’, a business model that was said to be doomed to fail. Klarna embedded this backend payment services behind many check-outs of online stores. And then it turned the tables to become one of the largest E-commerce frónt-ends for the Insta-generation.

Normorm

The Skype cofounder views all business through the lens of uniteconomics: when an element reaches near zero additional cost, digitally scale and disrupt an entire industry. His most recent scaleup is forcing the furniture industry into a circular service model.

Slack

A former game-company turned itself into the largest teamcommunication platform in the world. Slack approached the future of work as a team-of-teams and thus build a platform and organization to turn everything into a dynamic conversation.

Roblox

The Futures Academy is a research collective challenging organizations, teams and individuals o grow a Future-Ready mindset, skillset and toolset,