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2 SOFTWARE DEFINED SERVICES
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A new car requires a new kind of company
IT’S AL ABOUT BALANCING AGILITY AND SPEED
Polestar knows that ideas alone are not enough to achieve the best... you have to get involved! According to Polestar COO Dennis Nobelius, 'When you compete with the best you have to constantly adapt, and to adapt you have to learn what can be done better. From Polestar HQ to the factory plants, everything is set up in such a way that we are flexible. We want our cars to be delivered in less than two weeks [from purchase].' A key decision to achieve this goal was the standardisation of the product by equipping the basic models with upmarket features to reduce the number of variation.
It also requires having direct feedback loops between users and the engineering team, and vice versa. Traditionally, a car has a mid-cycle update based on lessons learned, although the average Polestar driver has already received hundreds of updates over-theair (OTA). For example, a new method for boosting battery performance by 100kw took only six weeks from the engineering table to being installed on all cars out there.
