2022 B2B Media Kit - TV Tech

MEDIA KIT 2022

THE AUTHORITY ON TV TECHNOLOGY

About Us

THE AUTHORITY ON TV TECHNOLOGY TV is boldly changing — products, platforms, programming, people — and as the industry evolves with new choices for consumers and industry professionals, Future’s trusted industry-leading Media Entertainment Group brands remain on the cutting edge of the business of television.

In 2021, we reinvested in TV Technology giving the print platform a fresh look, an abbreviated moniker and expanded our focus with new virtual events and deeper coverage of the trends defining the TV industry.

Across all our platforms we reach more TV industry professionals, Tech & Engineering Emmy voters, and influencers in the video, broadcast, streaming, cable, production, post production, corporate and new media markets than any other brand.

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tvtech 2022 Media Kit | www.tvtech.com

Our platforms: Website

2021 Digital Growth USERS: +28% YOY PAGE VIEWS: +24% YOY SESSIONS: +25% YOY

189k

148k

213k

TOTAL MONTHLY DIGITAL AUDIENCE

MONTHLY GLOBAL VISITORS

MONTHLY GLOBAL PAGE VIEWS

2021 TVTech.com monthly metrics Sources: Internal, Global Circulation, Print and digital, Nov. 2021; Google Analytics, Monthly Average, Nov. 2021,; Smartbrief newsletter data & virtual event attendance data in FY 2021

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tvtech 2022 Media Kit | www.tvtech.com

Editorial topics for 2022 include: ● Remote Production ● Virtualized Playout/Video Over IP ● NextGen TV/ATSC 3.0 ● Streaming/OTT ● Immersive Audio ● AI/ML ● Cameras/Imaging Technology ● New Innovative Product Reviews

Our platforms: Magazine

The magazine The professional video industry’s trusted source of news analysis, trend reports, and the latest product and technology information.

We reach more TV professionals and Technology & Engineering category Emmy voters in the broadcast, video streaming, cable, production, post production, corporate and new media markets than any other brands.

30k QUALIFIED CIRCULATION Source: Internal, Global Circulation, Print and digital, November 2020; Google Analytics, Monthly Average, February 2021

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tvtech 2022 Media Kit | www.tvtech.com

Our platforms: eNewsletters

SmartBrief TV Tech’s daily newsletter curates exclusive content found only on tvtech.com.

TV Tech offers two Smartbrief email newsletters: a daily (M-F) TV Tech Smartbrief and a weekly (Friday) Broadcast Engineering Extra. Our Smartbrief newsletters provide readers with the best of both worlds: Highly targeted and relevant curated content from thousands of sources, backed by the technology and editorial expertise Smartbrief can deliver.

35.4k SUBSCRIBED tvtech SmartBrief

13.7% OPEN RATE

Capture our community of television, broadcast, and streaming professionals with a customized Dedicated Send.

Dedicated Sends allow you to share specific news about your products in a custom newsletter targeted to the our opted-in audience.

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tvtech 2022 Media Kit | www.tvtech.com

Published daily M-F Source: Internal, Newsletter subscriber data, November 2021

Our platforms: eBooks

eBooks TV Tech’s popular monthly eBooks bring readers even more specialized and sponsored content.

Each month we examine the latest industry trends and technologies impacting television and film production.

Sponsorship of eBooks and supplements allow partners to generate valuable leads while aligning with the most important topics affecting the television industry.

Materials Due:

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JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

1/13

2/10

3/10

4/14

5/12

6/9

7/14

8/11

9/8

10/13

11/10

12/8

Camera Support

Archiving

Production Switchers

Spring Product Preview

Sports TV Production

NextGen TV Update

Cloud Solutions

KVM Switches

Remote Production (REMI)

Intercoms

Virtualized Playout

Lighting

tvtech 2022 Media Kit | www.tvtech.com

2022 Editorial Calendar

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

12/17/2021

1/21

2/17

3/18

4/22

5/20

NEWS ANALYSIS/ SHOW COVERAGE

Archiving & Cloud 2022: Industry Outlook

Diversity in the Broadcast Industry; Integrated Production Systems

NAB Show Update; NAB Show Profiles in Excellence

TV Tech’s 2022 Watch List; 2022 NAB Show in Review

NextGen TV Update; Cloud-Based Production

TECHNOLOGY TRENDS

Gear on the Go; Audio Consoles

Cybersecurity

Cameras/Imaging Technology

AI/Machine Learning

Newsroom Graphics/ Virtual Sets

SPORTS VIEW/ WHAT'S ON TV

2022 Winter Olympics Preview (Feb. 4-20, Beijing)

Sports Audio

Baseball

Prompting

Intercoms

COLUMNS

Media Tech RF Technology

Media Tech Cloudspotters Journal Lighting Technology

Media Tech; Inside Audio Storage Technology; Lighting Technology

Media Tech; Inside Audio Cloudspotters Journal

Media Tech RF Technology Lighting Technology

EQUIPMENT GUIDE

User Reports: Storage & Recording Devices

User Reports: Signal Conversion/Intercoms; Cellular ENG & Satellite

User Reports: UAVs, Camera Support, Lighting & Batteries

User Reports: Video Monitors

User Reports: Transmitters & RF Equipment

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

6/17

7/22

8/19

9/23

10/20

11/17

NEWS ANALYSIS/ SHOW COVERAGE

Advanced Advertising

IBC 2022 Preview (Sept. 9-13/Amsterdam) OTT Update

Election 2022; SMPTE Preview (TBD, Los Angeles)

Lenses; 4K/8K Update

Virtualized Playout

2023 International CES Preview (Jan. 5-8, Las Vegas)

TECHNOLOGY TRENDS

Advances in Lighting Technology

Multiviewers

Live Production Over IP

Content Protection/Cybersecurity

Studio Lighting

Production Switchers

SPORTS VIEW/ WHAT'S ON TV

Test & Measurement/QC

Audio Monitoring

Football

Business Management Systems

FIFA World Cup Preview (Qatar, Nov. 21-Dec. 18)

Drones

COLUMNS

Media Tech; Inside Audio Cloudspotters Journal

Media Tech Storage Technology Lighting Technology

Media Tech; Inside Audio RF Technology

Media Tech; Inside Audio Cloudspotters Journal Lighting Technology

Media Tech RF Technology

Media Tech; Inside Audio Storage Technology Lighting Technology

EQUIPMENT GUIDE

User Reports: Master Control/Routing & KVM Switchers

User Reports: Cameras & Lenses

User Reports: Audio

User Reports: Cloud Solutions

User Reports: Test Equipment & Signal Monitoring

User Reports: Editing & Graphics/Media Asset Management

Materials Due:

Materials Due:

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tvtech 2022 Media Kit | www.tvtech.com

2022 NAB Show Preview (Las Vegas, April 23-27)

2022 Webcast Series

Sponsorship per webcast: $4,950 (Frequency discounts available) APRIL

MAY

JUNE

JULY

JULY

3/1 4/12

4/1 5/11

5/18 6/29

6/8 7/20

6/15 7/28

Content Management Strategies

NAB Show in Review

TV Production in the Cloud

NextGen TV

Audio Over IP

The cloud’s impact on production workflows has been profound. In this webcast, we’ll take a deep dive into cloud services and how such services can optimize production techniques.

We’ll take a look at the current consumer market for NextGen TV, helpful resources for broadcasters and look at how TV stations can monetize new and innovative services made possible by ATSC 3.0.

This webcast will examine how the latest advances in compression and audio over IP are helping media enterprises bring high-quality and immersive audio to the home viewer.

Sponsorship Deadline: Live Webcast: WEBCAST TOPIC

SNAPSHOT OF TOPICS COVERED

Broadcasters are looking for more effective ways to increase viewer choices through new services and expanding to new markets. We’ll look at how the industry is optimizing its content management strategies.

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

7/20 8/31

8/17 9/28

9/1 10/12

10/5 11/16

11/9 12/14

Remote Production

Virtualized Playout

Advanced Advertising

Advances in Content Creation

Advances in IP-Based Production

The cloud allows media enterprises to rapidly spin up new channels and manage distribution from anywhere in the world. We’ll look at how virtualized playout is currently being used and its future potential.

New technologies in measurement and interactivity, as well as the rollout of ATSC 3.0, are helping stations tailor spots to a granular level and this webcast will spotlight the latest tools and products.

Sponsorship Deadline: Live Webcast: WEBCAST TOPIC

SNAPSHOT OF TOPICS COVERED

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What were the standouts at this year’s NAB Show? This webcast will take a deep dive into the technologies, panels and new products launched at our industry’s largest annual gathering.

Recently remote production has taken on added importance in how media enterprises plan and execute their live production strategies. We’ll examine how it’s being deployed and the tools used.

tvtech 2022 Media Kit | www.tvtech.com

This webcast will highlight the latest advances in cameras, lenses and production tools to help media companies capture, deliver and archive high-resolution content.

This webcast will explore how broadcasters are using advances in IP to upgrade their plants to increase flexibility leverage long-term cost savings.

Marketing Services

Our Approach

Our Solutions As the number one media company in the markets it serves, Future US has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program.

Targeted B2B Marketing Leveraging Future's leading brands and market expertise, we deliver responsive audiences. Our advanced data profile capabilities ensure precise segmentation and targeting.

Custom Online Creative Solutions Sponsored content programs run across our platforms and beyond using paid, owned, and earned media.

Trusted Content We attract an audience of in-market business decision makers, who engage with and are influenced by our expert editorial content.

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tvtech 2022 Media Kit | www.tvtech.com

Custom Solutions

Personalized Brand Experiences

SPONSORED BLOG POSTS

VIDEO

WEBCASTS

WHITE PAPERS & EBOOKS

Click here to see our full catalog of content solutions 11

tvtech 2022 Media Kit | www.tvtech.com

INFOGRAPHICS

RESEARCH & SURVEYS

SmartSocial

Extend your campaign and reach a highly-engaged B2B audience across social media channels.

GAIN EXCLUSIVE ACCESS to a closed list of qualified professionals. Our data and technology are used to match readers’ email addresses with their social media account.

REACH YOUR TARGET CUSTOMERS throughout the day with your content as they browse their preferred social media platform(s).

ACHIEVE TREMENDOUS ENGAGEMENT through a combination of sponsored and promoted social posts across Facebook or Twitter to influence the highest-quality viewer.

AUTOMATICALLY OPTIMIZES YOUR MESSAGE to the highest-performing creative and social media placements, providing you with the best possible engagement.

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tvtech 2022 Media Kit | www.tvtech.com

Tradeshow Amplification, Award Programs & Events

Tradeshow Amplification

Our preview newsletters, such as the NAB Sneak Peek & Must See Newsletters, and pre-show webinars give attendees the download on the show, sessions and featured products.

During each show, daily newsletters are sent highlighting that day’s news.

Following the shows, we recap the most important and impactful stories to come from the conference through ‘Wrap-Up’ newsletters.

Webinars 14

Preview and Daily Newsletters

For the 2022 NAB Show and all major industry shows, TV Tech provides readers crucial information that guides their attendance.

tvtech 2022 Media Kit | www.tvtech.com

Maximizing Your Trade Show Presence

Our trusted editorial content around annual trade shows highlight your brand as a thought leader on the cutting edge of the professional video industry.

Must See Product

Advertise in the Official NAB Show Daily Future, under contract with NAB, will publish the Daily again in 2022 Ask us about all the options available to fit any budget.

Award Programs

Each year, TV Tech recognizes the industry leaders at the cutting edge of broadcast & video technology.

The Best of Show/Best in Market awards honor outstanding new products exhibited at the NAB Show.

Winners are selected by a panel of engineers and industry experts, and winners are selected based on innovation, feature set, cost efficiency and performance in serving the industry.

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tvtech 2022 Media Kit | www.tvtech.com

TV Tech's Product Innovation Awards recognizes excellence in new products that serve the TV/pro video industries. Winners are selected by a panel of professional users and evaluation criteria include innovation in concept and design, creative use of technology, price:value, and suitability for use in TV/pro video.

The Technology Leadership Awards honor executives and tech leaders in broadcasting and content production.

The Awards are presented at The Technology Leadership Summit.

Events 16

Industry-Leading Summits & Awards Shows

tvtech 2022 Media Kit | www.tvtech.com

Events

Be part of one of the industry’s premier events as we honor the 30th anniversary of pioneers, innovators, stars and shows who have helped build the industry.

Some 800 decision makers in the streaming, broadcast, cable TV and other media industries attend each year, and our upcoming class will join the list of over 350 members in our Hall of Fame Honor Roll.

Past honorees include Oprah Winfrey, Bob Iger, Byron Allen, Ted Koppel, Brian Roberts, Diane Sawyer, Alex Trebek, and many more.

New York, NY | April 2022

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tvtech 2022 Media Kit | www.tvtech.com

Events

March 24, 2022

Spring 2022

Fall 2022

For 23 years the Multichannel News Wonder Women awards have recognized exceptional women in media who have attained leadership roles and continue to blaze the trail for the next generation of women leaders in the industry.

We are proud to host the 2022 MCN Wonder Women awards and bring the industry together to highlight the significance of women in leadership roles across broadcasting and streaming and light the path for an upcoming generation. www.mcnwonderwomen.com | #MCNWW2021 18

tvtech 2022 Media Kit | www.tvtech.com

Events

June 6, 2022

Spring TV returns to Los Angeles in 2022 featuring four summits, Advanced Advertising Summit, Next|TV Summit, ATSC 3.0 and the FAST Summit. Brought to you by leading titles in Media and Entertainment, Next|TV, Broadcasting + Cable, Multichannel News and TV Tech.

Spring TV will bring together innovators and thought leaders to share insights on the trends and developments taking place in the fast-paced television industry.

This virtual series is designed to help industry professionals gain new perspectives — delivering clear and actionable insights to advance careers and companies. www.latvweekevents.com | #LATVWEEK

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tvtech 2022 Media Kit | www.tvtech.com

Events

September 26, 2022

Fall TV provides a one-of-kind destination designed to give TV professionals the whole picture of the latest developments and trends in the fast-moving media and entertainment arena. The events share new perspectives through an exciting multitrack program that lets professionals across a multitude of disciplines share real-world successes, experiences and thought leadership.

2021: 1900+ REGISTRATIONS www.nyctvweek.com | #NYCTVWeek

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tvtech 2022 Media Kit | www.tvtech.com

Webinars

Hosted by TV Tech contributor and industry tech expert, Wes Simpson, along with invited guests, we distill what technology leaders in broadcast and digital media companies need to know about important topics in each 20–30 minute event webcast.

TV Tech Talk, a custom quarterly event series, covers the technologies shaping the future of television.

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tvtech 2022 Media Kit | www.tvtech.com

Sponsors receive brand recognition in all promotions and during the video, along with thought-leadership opportunities such as product demonstrations, Q+As with the host, and supplied video.

Audience Reach

Audience Demographics

Who We Serve Serving TV technology industry decision-makers — from C-suite executives, hands-on engineers and technicians, product manufacturers, to a range of consultants and influencers - of the video industry as the authoritative source on emerging hardware and software, changes in platforms, advertising and tv programming.

35% 26% 19%

CORPORATE OWERS & C SUITE / ENGINEERING VP / CHIEF / DIRECTOR

ENGINEERING MGMT & OPERATIONS MCR TEAMS

Source: Publisher statements & internal demographics research

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tvtech 2022 Media Kit | www.tvtech.com

PRODUCTION & NEWS DIRECTOR / GENERAL MANAGER / MANAGER / SYSTEMS MANAGER

Our QUalified & ENgaged Audience Demographics

39% TV AFFILIATE & NETWORK & CABLE INDUSTRIES (13084)

25% 14%

LOCAL AFFILIATE TV STATION (7568)

NETWORK/CABLE TV OPERATION/MSO/ CABLE MSO HEADQUARTERS (3540)

20% 10%

PRODUCTION & POST PRODUCTION & SERVICES (6,000)

SATELLITE / TELECOM / MFG DEALER & DISTRIBUTOR (3020)

19%

SYSTEMS INTEGRATION & TECHNICAL CONSULTANTS (5433)

8%

GOVERNMENT/ EDUCATIONAL (2712)

Source: Publisher statements & internal demographics research

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tvtech 2022 Media Kit | www.tvtech.com

Rates & Specifications

Print Advertising Specifications & Rates 26

tvtech

tvtech 2022 Media Kit | www.tvtech.com

1x

3x

6x

9x

12x

Full Page Spread

$14,625

$14,333

$13,894

$13,455

$13,163

Full Page

$7,500

$7,350

$7,125

$6,900

$6,750

2/3 Page

$6,750

$6,630

$6,450

$6,270

$6,150

1/2 Page

$6,000

$5,880

$5,700

$5,520

$5,400

1/3 Page

$3,750

$3,675

$3,563

$3,450

$3,375

1/4 Page

$3,500

$3,440

$3,350

$3,260

$3,200

Front Cover Strip

$6,000

$5,800

$5,700

$5,520

$5,000

Cover 2

$12,750

Cover 3

$11,250

Cover 4

$13,500

Print Advertising Specifications

General Specifications Printing method: Web Offset; Binding: Saddle Stitch Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch Material Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please email your print-ready .pdf to the production manager. If the ad is larger than 25mb, please send by file transfer link or contact production manager for further information.

Other Accepted File Types: Hi-res print-ready, .eps, .tif, or .jpeg.

Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression.

Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.

Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.

Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.

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Additional Charges Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor non paid position requests but assumes no responsibility for failure to do so.

Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on non premium insertions. No further discounting is available for cover positions.

Combined Frequency Discounts Advertisers are eligible for combined frequency discounts when advertising in other Future publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your advertising representative for details.

Advertising Deadlines Please refer to the editorial calendar for advertising deadlines. Contact production manager with any extension requests.

Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear.

Production Contacts

Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.

Heather Tatrow, Production Manager heather.tatrow@futurenet.com

Lettering: Reproduce all reverse lettering with a minimum of colors.

Type smaller than 8 point with fine serifs should be avoided.

Nicole Schilling, Production Manager nicole.schilling@futurenet.com

tvtech 2022 Media Kit | www.tvtech.com

Website Display Advertising Specifications & Rates

Ad Description Billboard

970 x 250

Super Leaderboard

970 x 90

Leaderboard

728 x 90

DMPU/Half Page

300 x 600

MPU

300 x 250

Rates (CPM) 0 - 25,000

25,000 50,000

50,000 100,000

100,000 250,000

ROS - Standard Units

$65

$62

$60

$57

ROS + Big Top

$91

$86

$84

$80

Impressions

Sticky Bottom

728 x 90; 970 x 90

Big Top

$98

$93

$90

$86

In Content Leaderboard

728 x 90; 970 x 90

ROS + Mobile Big Top

$91

$86

$84

$80

Mobile Big Top

$98

$93

$90

$86

ROS + Interscroller

$91

$86

$84

$80

Interscroller

$98

$93

$90

$86

ROS + Desktop Miniscroller

$91

$86

$84

$80

Desktop Miniscroller

$98

$93

$90

$86

Mobile Header Mobile Leaderboard Mobile MPU High Impact Units

Big Top

Interscroller Desktop Miniscroller

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Ad Size (pixels)

tvtech 2022 Media Kit | www.tvtech.com

320 x 100; 300 x 250; 320 x 50 320 x 50 300 x 250 Ad Size (pixels) Large expanded 1000x350 Large collapsed 1000x90 Medium expanded 700x350 Medium collapsed 700x90 Call for specifications 500x375 (min) 1800x450 (max) - responsive

Website Display Advertising Specifications

General Specifications ● All creative must be approved and tested before a campaign can begin. ● Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date. ● When submitting rich media, an alternate .gif/.jpg is required ● Expandable or “Out of Banner” Rich Media creative must be click initiated ● Expandable or “Out of Banner” Rich Media creative must no larger than twice the banner size ● Audio ads must be user initiated and are subject to editorial approval ● Web Mechanical Specifications ● Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified.

Changes & Cancellations All creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. If creative is delayed, Future reserves the right to extend the campaign and date by same number of days creative was delayed.

Rejecting Creative Future a reserves the right to reject any creative that does not follow our specifications.

Third-Party Tag Policy Future will accept and traffic up to 3 tags per placement, per campaign.

Banner Policy Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved

by Future and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved.

All ad placements should launch a new browser window when clicked.

Files accepted File Size Loop/Time Media Types Accepted Audio Accepted 3rd Party Served

Accepted Ad Formats

Initial Load

tvtech 2022 Media Kit | www.tvtech.com

50KB - 100KB 3 loop/15 sec All Rich Media User Enabled Audio Streams Only Yes

Rich Media

Lead Time

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.jpg, .gif, 3rd party tags, click through URL, HTML5 creatives

Third-party tags 5 days 2MB

eNewsletter Specifications & Rates

Available Units

Billboard Exclusive placement atop the brief for maximum visibility. Ensures your brand is associated with the most relevant news to your target audience.

Scalable on all device types and sizes. 970x250 Rectangle-Text Native content that is seamlessly integrated with the newsletter. Incorporate both images and text to provide multiple opportunities for reader engagement. Optimal lead generation tool for promoting original content.

Ad Image, Headline, Ad Copy, and Click through URL Above-the-Fold For the highest visibility and impact, own the Billboard, News 1 with a Half-Page unit*, Rectangle-Text or a Medium Rectangle units. *Half-Page unit is only available with the Above-the-Fold takeover. 600x300 Video-Text Supercharge engagement by using a combination of video and text to drive both video views and website traffic.

User experience for video varies by email client. The Video-Text ad seamlessly delivers the best possible content experience based on where subscribers open.

Medium Rectangle High-impact units, ideal for visual content and product promotion. Own expanded real estate, and maximum share-of-screen, in a SmartBrief publication. 300x250

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Rates

For full specifications and examples click here.

tvtech 2022 Media Kit | www.tvtech.com

Above the Fold Takeover

$1,500

Billboard

$800

Dedicated Send

$3,995

Featured Content

$800

News 1

$800

News 2

$800

News 3

$700

News 4

$650

News 5

$600

Special Report

$3,995

Spotlight

$3,995

News 1 Video-Text

$900

eNewsletter Specifications

NEWSLETTER. ● All ad creatives must be site-served. SmartBrief can accept 3rd party clicktags and impression trackers (standard tags only). ● Animation is not supported by all email clients. When using animation, include branding and call-to-action on first frame. ● Javascript is not supported in email.

AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE. DEDICATED SEND. Required Deliverables 1.

HTML Code 2.

Subject Line 3.

Preheader Text (Optional) Email Advertising Guidelines 1.

Test your HTML code for errors with an HTML validator prior to submitting to SmartBrief.

2.

Visit the Guide to CSS Support in Email: campaignmonitor.com/css.

NOTE: HTML is due 10 full business days in advance of the send date, and compatibility issues may delay the send.

Subject Line & Preheader ● 50 characters max recommended for subject line and preheader ● Avoid these terms: "New", "Free", "Special." ● Do not use all CAPS or exclamation points! (These phrases, fonts and punctuation may cause your email to get marked as spam).

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tvtech 2022 Media Kit | www.tvtech.com

DEDICATED SEND HTML CODE. Design ● Limit the design width to no more than 650px. ● Design with tables and nested tables (relevant code should begin with the <table> tag and end with the </table> tag). ● Use six-digit hex codes for colors. ● Code links on one line: <a href="URL" >linked text</a> ● Use inline styling. Except for media queries, SmartBrief only incorporates code between the body tags into our template. ● Media queries should be in style tags in the head element.

SmartBrief can only accept media queries that have a Class or an ID. Images ● Use JPEGs or GIFs. ● Use absolute URL and image paths (images, links, etc.).

Images and files must be hosted by client. ● Use image width and height attributes and values to preserve layout structure when images are disabled.

Do Not ● Do not use dynamic scripts (Javascript) or any form elements (checkbox, radio button, input field). ● Do not use background images, image mapping, or animated GIFs. ● Do not embed Flash or any other type of video.

Contact Us 32

VP/Market Expert Adam Goldstein

Editorial Tom Butts

Advertising Andi Tureson

VP/Market Leader, AV & Pro Audio adam.goldstein@futurenet.com +1 917 922 9872

Content Director tom.butts@futurenet.com

andi.tureson@futurenet.com

Advertising Kyle Walkenhorst

Advertising John Casey

Advertising Raffaella Calabrese

kyle.walkenhorst@futurenet.com

john.casey@futurenet.com +1 330 352 0409

Europe | Middle East | Africa raffaella.calabrese@futurenet.com +39 320 891 1938

Advertising Zahra Majma

Advertising Janis Crowley

Advertising Debbie Rosenthal

zahra.majma@futurenet.com

janis.crowley@futurenet.com

debbie.rosenthal@futurenet.com

tvtech 2022 Media Kit | www.tvtech.com