Systems Contractor News - February 2024

YOUR INSIDER BUSINESS RESOURCE FOR MORE THAN 30 YEARS

®

EV CHARGERS The Next Big Digital Signage Opportunity?

AVNETWORK.COM

FEBRUARY 2024

18 Sign of the Times Visix COO Trey Hicks shares the secrets of better digital signage.

22 On Your Business Steve Greenblatt says your company needs more than tech.

42 Viewpoint

18

22

42

Logitech’s Eamon O’Doherty discusses three hybrid headaches.

BETTER DECISIONS, FASTERTM

Integrated Solutions for Command and Control Any data, any network, any display Video Wall Processors Desktop Multiviewers Visual Data Recorders KVM Enterprise Level AV-over-IP Learn more at rgb.com

9000

YOUR INSIDER BUSINESS RESOURCE FOR MORE THAN 30 YEARS

®

EV CHARGERS The Next Big Digital Signage Opportunity?

AVNETWORK.COM

FEBRUARY 2024

18 Sign of the Times Visix COO Trey Hicks shares the secrets of better digital signage.

22 On Your Business Steve Greenblatt says your company needs more than tech.

42 Viewpoint

18

22

42

Logitech’s Eamon O’Doherty discusses three hybrid headaches.

BETTER DECISIONS, FASTERTM

Integrated Solutions for Command and Control Any data, any network, any display Video Wall Processors Desktop Multiviewers Visual Data Recorders KVM Enterprise Level AV-over-IP Learn more at rgb.com

CONTENTS 24

Take Charge Learn how the booming EV charger market can spark

opportunities for Pro AV integrators.

People 16 Executive Q&A RoomReady’s Aaron McArdle breaks down what’s important for hybrid meeting rooms.

By Mark J. Pescatore

18 Executive Q&A

31 A Winning Bet in Downtown Hartford See how Metinteractive helped create a 131-foot video wall for a new sportsbook.

By Jennifer Guhl

32 Next-Level Networking Custom networks can help leverage the latest technologies and meet rising expectations in

Trey Hicks from Visix shares the secrets for better

the office.

digital signage deployments.

By Bryce Nordstrand

By Mark J. Pescatore

22 On Your Business

Technology

Technology is important, but you also need business

34 Immersive ‘Expressions’

know-how to be successful.

The National WWII Museum is celebrating veterans

By Steve Greenblatt

with an outdoor projection mapping experience.

Business 28 Shopping for DOOH

By Wayne Cavadi

36 Learning Reimagined

28 Viewpoint 42 Hybrid Headaches Technology can help businesses find balance with

A new facility at the Rochester Institute of Technology

inclusivity, innovation, and corporate culture.

Samsung is helping Hy-Vee supermarkets deliver

uses Pro AV solutions in classrooms and more.

By Eamon O’Doherty

digital content to in-store shoppers.

By Ledetta Asfa-Wossen

By Carolyn Heinze

30 Menus and More

38 Cloud Power Designing your client’s hybrid system might be less

The Waukesha School District is getting creative with

complicated than creating the cost analysis.

its digital signage content.

By Dave Van Hoy

Departments 4 SYSTEMS CHECK 6 NEWS 20 NEWSMAKERS 40 NEW PRODUCTS

Vol. 31 No. 2 February 2024 Systems Contractor News (ISSN 1078-4993) is published monthly by Future US, Inc., 130 West 42nd Street, 7th Floor, New York, NY 10036-8002. Periodical postage paid at New York, NY and additional mailing offices. POSTMASTER: send address changes to: SYSTEMS CONTRACTOR NEWS, P.O. Box 1051, Lowell, MA 01853.

Subscribe online at www.MySCNews.com. Please allow 6-8 weeks for address changes to take effect. ©Copyright 2024 by Future US, Inc. PRINTED IN U.S.A.

avnetwork.com // February 2024 // SCN

3

®

SYSTEMS CHECK Your digital menu board should be tempting customers, not confusing them.

avnetwork.com

FEBRUARY 2024 VOL. 31 NO. 2 CONTENT

VP/Content Creation Anthony Savona Content Director Mark J. Pescatore, Ph.D. mark.pescatore@futurenet.com Senior Content Manager Wayne Cavadi Contributors Ledetta Asfa-Wossen, Eamon O'Doherty, Steve Greenblatt, Jennifer Guhl, Peter Hansen, Carolyn Heinze, Bryce Nordstrand, Dave Van Hoy Group Art Director Nicole Cobban Art Editor Rob Crossland Production Managers Nicole Schilling, Heather Tatrow A DV E R T I S I N G S A L E S

MARK J. PESCATORE Content Director

Ballad of the Broken Signage A handful of clouds stretched awake as they lay across the early sky. Then

came a light breeze that whispered of cooler temperatures and the promise of softer sunsets. It was a morning when it seemed prudent to button your

EMAIL

mark.pescatore@futurenet.com

coat, but far wiser to leave it open. There was a lightening sky of potential that left a

man unburdened of his obligations and invigorated him with wishes and possibilities.

And yet, as I stood in line at the local quick-serve restaurant, there was no breeze, FACEBOOK

facebook.com/ systemscontractor

no potential. Instead, there was only: “You want a frozen what, now? What is that—and how much does it cost?”

A little context: I’m not a coffee drinker. I will have the occasional coffee drink, but the actual coffee part of the beverage is basically an afterthought drowned in syrup, whipped cream, and other sugar-infused ingredients. It is rare to find me in any coffee-themed

LINKEDIN linkedin.com/company/ systems-contractor-news

QSR, so I don’t have a go-to elixir for these places. I also need to review my seasonal choices. Do I want something with pumpkin or peppermint or suntan lotion flavoring?

In other words, I’m going to need a minute. And a menu.

On this particular morning, I decided to take my kid out for a special before-school outing. There was supposedly some seasonal treat she just had to have. I’m reasonably

TWITTER twitter.com/scnmag

sure it was the same thing they always served, just decorated with different frosting or sprinkles or whatever, but the heart wants what it wants.

To go with that very exclusive confection, she wanted some sort of caramel-flavored iced latte drink. Again, no idea what she was talking about, so I looked up at the menu. It wasn’t there. In fact, almost nothing was there.

Turns out their digital menu board had malfunctioned. Of the four panels spread across the upper wall, only one was working properly. If my kid wanted a chai latte or a handful of other beverages, I was totally in the know with pricing and even calorie counts. Unfortunately, neither her drink nor her treat was on the working panel, so I was flying blind. Luckily, she knew the proper names of her choices and the worker behind the counter was able to fill the order.

Two of the other panels had promotional videos on display, but it was as if each panel was only showing one-quarter of its actual message, so you could only see bits and pieces. The panel on the far right was even worse: It was displaying a computer screen that looked like someone needed to press a button and reboot the whole system.

In technical terms, the digital menu board content management system at this QSR was wonky. Maybe it was an easy fix, or maybe the CMS had been seriously compromised. Either way, its poor performance made it difficult for customers like me to consider alternatives or additions to their orders (read: lost business).

I would guess that most people who frequent a QSR know what they want, no matter what time of day (or season) they visit. However, not everyone has an order that’s locked and loaded. With today’s sophisticated graphics, a digital menu board can be a fantastic upsell tool for indecisive diners. But only if it works.

4

SCN // February 2024 // avnetwork.com

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NEWS

Chief Supports New Video Wall at AVI-SPL Showroom Texas Motor Speedway Upgrades Big Hoss TV Texas Motor Speedway’s (TMS) new Big Hoss TV

C

hief’s TiLED video wall mounting system

solutions are safe, secure, and flawlessly deployed.

was used to deploy a Nanolumens ENGAGE

Not unlike how we would solve a problem in the field,

Series dvLED display at AVI-SPL’s new

we were able to work with Nanolumens and Chief to

Dallas showroom. Nanolumens recommended the

room wall could not securely support the dvLED display independently.

The TiLED solution ensured a seamless installa-

videoboard debuted in September for the

tion of the 6x6 video wall for 163-inch diagonal

Autotrader EchoPark Automotive 400 NASCAR

displays, which is part of a showcase that allows

Playoff weekend. Sited on the backstretch of the

AVI-SPL’s clients to see the future of collaborative

track, it is made up of digiLED VISION ULTRA

and hybrid workspaces. The Nanolumens display

panels and stands 11 stories high. A key criterion

includes thin, stackable, 16:9 display cabinets that

for the replacement screen was to reuse the

eliminate dangling cables with simple snap-in and

existing steel structure, which in turn removed

snap-out connectors. The Chief TiLED mount

the need for TMS to repurchase about 15 tons of

enables precise adjustment and control of the X, Y,

steel. The existing layout meant that the

and Z axes. The mount facilitated such rapid

original power supplies could also be repur-

deployment of the dvLED video wall in the AVI-SPL

posed. The screen was built, tested, and shipped

showroom that what is typically a three-day process

within 60 days of the order being placed, and

was completed in only nine hours.

VISION ULTRA’s unique cabinet design helped

“It’s critical that our work demonstrates the

installer GoVision reduce installation time to

excellence of our design, engineering, and imple-

only five weeks.

mentation services,” said Erich Schriefer, design engineer, AVI-SPL. “That means ensuring that our

New AVI Systems Team Focused on Federal Government Agencies

I

ensure the display was deployed the right way.”

TiLED video wall mounting system when the show-

A new Nanolumens dvLED display at AVI-SPL’s Dallas showroom was installed using Chief’s TiLED mounting system.

Ross Expands NDI Licensing, Exits LED Display Business Ross Video and NDI have announced a strategic partnership that allows Ross to broadly license and adopt NDI technology across its portfolio, extending and enhancing its existing support for the NDI

n an effort to better serve its growing U.S.

grow in size and scope,” said Don Mastro, chief revenue

standard. The collaboration will also allow Ross to

government business, AVI Systems today

officer at AVI Systems. “AVI has expanded its delivery

incorporate the most current AV networking features

announced the creation of its new Federal Markets

and support capabilities to ensure we can meet the

across its portfolio through NDI Advanced, including its

team. The team includes four veteran business leaders

specific requirements of government agencies. The

XPression graphics solution, Ultrix platform, Dash-

with expertise in serving U.S. governmental agencies

new Federal Markets team will enhance these

Board control solution, and more.

including all military branches, the Department of

important relationships and ensure every government

“We’ve found NDI incredibly useful and look

Defense, and civilian agencies.

customer has full access to our AV and UC capabilities.”

forward to being on the forefront as things advance,”

In addition, the Federal Markets

The new team is led by Jeremy Button, director of

team will lead relationships with

federal markets. Prior to joining the AV industry,

said Jeff Moore, EVP and CMO, Ross Video.

“A cornerstone company in the broadcasting

approved government contractors

Button served as an infantry officer in the U.S. Army.

industry adopting our most advanced technology and

including Boeing, General

Previously, he worked at Crestron Electronics for 12

formats is the best demonstration of how NDI has

Dynamics, NGC, Raytheon,

years in various government sales roles.

grown to become a pervasive industry standard,

Lockheed Martin, and others.

“This Federal Markets team is a proven group that

capable of performing to the benchmark set by leaders

The launch of the team comes as

not only understands U.S. federal government

in the segment,” said Nick Mariette, director of product

AVI Systems expands its office

agencies, but also contract vehicles and how to work

management, NDI.

locations in Washington, D.C., as

effectively with approved federal contractors,” said

Meanwhile, Ross has announced plans to exit the

well as other key geographies.

Button. “With the tremendous growth AVI Systems

LED display business, and is now considering strategic

“Demand from federal

has experienced in recent years, I’m confident we’ll

opportunities for D3LED, which the company acquired

be able to secure and grow the company’s relevance in

in 2021. While the process takes place, Ross will no

the federal sector.”

longer take orders for new displays, but will continue to

agencies in the United States continues to

offer service and support.

Don Mastro

6

SCN // February 2024 // avnetwork.com

NEWS In response to the war, two members of the MSolutions team joined the Israeli Army as reservists; one was responsible for quality assurance, while the other led the company’s shipping operation. “That meant we had to join forces as a company and pitch in together to fill those gaps. It displayed the strength of our company and is representative of what has been happening throughout the country,” Toren noted.

A significant portion of Kramer’s production is situated outside of Israel. According to Yron, the company has also taken proactive measures to safeguard against potential disruptions, such as maintaining a robust inventory, to meet customer demand without interruption.

“Kramer’s team has remained remarkably resilient and productive,” Yron added. “Despite many employees being enlisted from the onset of the conflict, there has been no noticeable impact on productivity levels. In GETTY IMAGES

fact, Kramer didn’t miss even a single shipment or delivery as a result of the war. One can say that the level of commitment is even higher than before. I salute them for that.”

Israeli Pro AV Companies Persevere in Wartime

By Mark J. Pescatore

The war impacted Israeli businesses, of course, but MSolutions has adjusted to meet new demands.

“Supplying technology for meeting rooms and learning spaces is a major part of our business. That went away for a while inside Israel,” Toren explained. “However, our government vertical business increased, as we supplied the same technologies for war rooms and similar spaces. The reasons for this were, of course, unfortunate, though this is the reality of the effect that

O

the fighting initially had on our in-country business.” n Oct. 7, Hamas launched a terrorist

Toren also shared that MSolutions has felt the

attack on Israel. With an estimated 1,200

“warmth and support” of the Pro AV community. “It is

dead, it is considered one of the deadliest

a very tightly knit industry and we are proud to be a part

terrorist attacks in modern history. There were other

of it,” he said.

atrocities committed by Hamas during the coordi-

“During these challenging times, we have received

nated attack as well, including kidnapping, torture,

tremendous support and positive reactions from our

and sexual violence. As a result, Israel formerly

customers worldwide,” Yron said. “This trust and

declared war on Hamas, and military action continues in the Gaza Strip, where Hamas has held power

partnership mean a great deal to us. We are deeply From left, Gilad Yron and Eliran Toren

since 2007.

appreciative of our customers’ support, as it not only helps us continue our operations but also reinforces the

For most of the Pro AV community, the Israel-

ment, cables and extenders, cameras, microphones,

Hamas war is a series of headlines and sound bites, a

and more. Eliran Toren, CEO, told SCN the area has had

resilience and unity within the AV community.”

tragic collection of images and voices from a grieving

shelter-in-place periods, but “we have not suffered

(5G820) at ISE 2024 in Barcelona later this month.

nation thousands of miles away fighting for its very

anywhere close to what the southern areas have

Focused on the meeting and learning space, the

survival. But for Pro AV companies based in Israel, the

experienced. It has been truly horrific and impossible

company will debut the new MS-63U1C extender set for

war is now a part of daily life.

to digest.”

USB 3.2 transport and will preview a unique docking

Despite the war, MSolutions will have its own booth

Kramer Electronics, which manufactures an

MSolutions has not lost anyone within its immedi-

extensive catalog of specialty Pro AV products, is

ate circle, but the team has not been untouched by the

“down substantially” at the show this year. “It’s

roughly a 20-minute drive from Tel Aviv. “The longest

war. “There are people we work with in the south that

unfortunate,” he added, “but it is the reality of the

path to cross Israel from west to east will take the

lost family members. I know of one company advisor

situation we are all living through.”

average driver less than two hours, which gives you a

who lost his son,” Toren said. “On a personal level, a

perspective on the size of Israel,” explained Gilad

close friend of mine lost his neighbor. It is very

its 20th ISE show. “Thinking back to our first time at

Yron, CEO. “Due to the country’s small size, the threat

difficult to absorb.”

ISE, it’s amazing to see how we’ve always been pushing

remains relevant daily, affecting all parts of Israel,

station. Toren anticipates Israeli attendance will be

Kramer will also have a booth (3D300) as it attends

“In Israel, the ‘Six Degrees of Kevin Bacon’ game is

boundaries,” Yron said. “We’re super excited about

including areas like where Kramer’s offices are

actually two degrees,” Yron explained, “which makes

unveiling some really cool products at ISE this year.

located.”

the loss very personal for us.” Kramer has also not any

Despite all the challenges we’re facing nationally, our

Headquartered in Ra’anana, MSolutions is in the

team members as a result of the war, for which Yron is

passion for innovation hasn’t slowed down a bit. We’re

center of the country and about 75 miles north of the

profoundly thankful. However, many family members

super proud to be part of this industry and totally

Gaza Strip. The company is known for its test equip-

of Kramer employees are serving in the army.

committed to keeping things moving forward.”

8

SCN // February 2024 // avnetwork.com

NEWS

Nearly 200 screens in 16 countries have been deployed by Red Dot for dnata’s internal communications efforts.

Red Dot Streamlines dnata’s Digital Signage

R

ed Dot Digital Media is revamping internal

our USA operations for several years, we were pleased

streamline the process of configuring the networks

corporate communications for dnata, a large

to discover the company’s expertise in handling

and allowing the players to seamlessly pull content

airport services provider offering ground

international projects,” said Willem Bosch,

updates from the cloud.

Red Dot was able to use the Signagelive CMS to

handling, cargo, travel, and flight catering services

marketing and communications manager at dnata.

globally across six continents. The company reached

“The Red Dot team effectively navigated through

build on dnata’s existing templates previously

out to Red Dot to assist in deploying displays through-

regional complexities and supported the seamless

deployed in dozens of U.S.-based dnata locations, an

out its global service network as part of the company’s

management of our global deployment, a task that

efficiency that both saved the client money and

initiative to streamline internal communications.

would have been daunting if we had engaged country-

accelerated the deployment timeline. Two master

specific vendors for each location.”

screen layouts were developed, each including zones

Given the distributed nature of its facilities, dnata required a solution that was easy to deploy in individ-

The global deployment was particularly challenging

for marketing and HR content, a custom content ticker, local date and time, and the company logo.

ual locations, while still being simple to manage across

in that many of the shipping destinations—countries

its vast network of endpoints. The company was

like Brazil, Pakistan, Iraq, and Zanzibar—presented

“It’s easy to underestimate all that’s involved with

particularly interested in creating a way for its

unique customs requirements and other shipping-

a global deployment. Simply shipping hardware where

corporate headquarters to post messages and commu-

related challenges. Red Dot’s global expertise

it needs to be means navigating import taxes, customs

nicate with employees in a reliable and engaging way.

working cross-border and familiarity with country-

regulations, and other shipping requirements, which

The solution: Red Dot paired BrightSign media

specific regulations ensured that shipments arrived

vary greatly from country to country,” explained Darryl

as expected and on time.

Kuder, president of Red Dot Digital Media. “Once the

players with the Signagelive content management system (CMS) to manage the entirety of dnata’s

Once onsite, equipment needed to be deployed and

equipment is onsite, the team needs to work closely

corporate messaging. Nearly 200 screens, equipped

integrated into more than a dozen airport location

with building management, client IT staff, and the

with a BrightSign XD235 media player with Signagelive

networks, each of which presented a unique set of

contractors performing the onsite work. Orchestrating

software, were deployed worldwide in 16 countries.

challenges and different layers of security. Red Dot’s

this on a global scale is no easy feat and requires deep

team of specialists worked closely with local IT staff to

international expertise for successful deployment.”

“After collaborating closely with Red Dot across

Indiana Convention Center Upgrades to Digital Signage display network in 2022.

The ICC project wrapped in December and the two facilities are now fully integrated. “The content management system was designed to be able to monitor the convention center screens using the same methods and workflow that SNA Displays laid out for Lucas Oil Stadium, allowing staff to monitor both facilities from a single control room,” explained Pat Green, vice president of systems at SNA Displays.

There are now 13 BOLD Interior LEDs with a 2.5mm pixel pitch across the facility, a mix of

“Flag” signs offer branding, wayfinding, and other communication options for events at the ICC.

single-faced screens and dual-faced “flag” signs.

A three-screen dvLED display welcomes visitors at the convention center entrance.

L

Highlights include a large, three-screen setup at the

WJHW provided consulting and design services for

convention center’s entrance, as well as a 22-foot-

the project, while Huston Signs provided installation

long bulkhead display above the hallway connecting

services. The new inventory of displays provides the

the convention center to the stadium.

ICC and its clients with opportunities for branding,

“It’s great to have these displays available for our

wayfinding, live broadcasting, advertising, and other

ocated in downtown Indianapolis, the Indiana

clients,” said Tom Boyle, director of operations for ICC

Convention Center (ICC) has replaced its static

and Lucas Oil Stadium. “They are an excellent way for

“We are constantly looking for ways to help our

signage with dvLEDs from SNA Displays. The

us to greet our guests and provide information about

clients meet their needs and that includes showing

Capital Improvement Board of Managers of Marion

our facilities and downtown partners. They are

them new ways to communicate with guests at their

County (CIB), which operates both the ICC and Lucas

especially attractive to our clients who utilize both the

events and providing branding opportunities for their

Oil Stadium, home to the Indianapolis Colts, selected

convention center and the stadium, because they

partners and sponsors,” said Boyle. “The digital signs

SNA Displays for the convention center upgrades after

allow us to incorporate messaging in the hallway that

allow us a lot of flexibility and creativity while keeping

the manufacturer’s overhaul of the stadium’s video

links the two buildings.”

single-use signs out of landfills.”

10

SCN // February 2024 // avnetwork.com

ways to better communicate with visitors.

NEWS

New AV System Transforms School Lunchroom

A

pre-provisioned to accommodate a future divisible wall, allowing the AV to function independently in each half of the room.

The new AV system has garnered positive feedback from faculty, teachers, and students.

Recognizing the potential of this multifunctional

ssociated Beth Rivkah Schools in Brooklyn,

subwoofers situated under the stage. A 300-inch

area, Beth Rivkah has opened its doors to the broader

NY, transformed its lunchroom into a

motorized screen with a concealed projector enhances

community, offering the venue for bar mitzvahs,

modern multipurpose venue last fall by

the stage setup, providing a seamless AV experience

weddings, and other occasions.

installing a new AV system. The upgraded facility now caters to various functions within the school,

for various school productions and presentations.

The wider side of the room, ideal for banquets and

serving as a flexible space for school assemblies,

large events, boasts four KK102 speakers delivering

guest speakers, performances, graduation

crisp audio for spoken word and background music

ceremonies, and more.

during events. Four custom-finished KU210

The previous sound system, limited to four basic

subwoofers, recessed 20 feet in the ceiling, provide a

point source speakers and a low-cost wireless mic,

powerful, unobtrusive full range audio solution. The

posed challenges during larger school events,

K-array systems were carefully selected to provide

necessitating the frequent rental of an audio system

immersive sound while keeping a minimal visual

at a substantial cost. In 2021, while planning the

footprint. Plus, multiple LED displays and motorized

overall upgrades to the lunchroom, the school turned

screens offer many options for video content.

to New York-based integrator Elyon Systems to

Despite the room being full of hard surfaces, the

design an AV system that would turn the space into a

sound is designed to be directional and contained

truly versatile environment.

within the sitting area. The AV system minimizes the

Two distinct audio zones within the venue offer a

bouncing and echoing of sound while still generously

range of options for events. The stage area features two

feeding the seating area with intelligible sound,

slim K-array KP102 speakers discreetly placed on

creating an environment where reverberation is

either side, with two KP52 for front fill and two KS2P I

almost unnoticeable. Plus, the entire space is

A variety of K-array speakers have helped turn the Associated Beth Rivkah Schools lunchroom into a multipurpose venue.

NEWS

Campbell University Upgrades Audio System at Gore Arena

W

The new MAXHUB video wall at Baseline Social can display multiple sporting events for patrons.

ith a seating capacity just under 3,100, Gore Arena at Campbell University in Buies Creek, NC, is used by the basketball, volleyball, and wrestling teams, and hosts other indoor events. During the

recent process of revamping the auditory experience at the venue, it was crucial to address specific challenges posed by the former sound system. Community loudspeakers from Biamp stood out as a solution.

“Once we understood the needs for the Gore Arena, Biamp’s Community loudspeaker product family was the obvious choice,” said Joe Andrulis, EVP of corporate development, Biamp. “Through Biamp Community loudspeakers, athletes, students, and visitors can be assured every announcement and song will come through crystal clear.”

The Community loudspeakers helped address one of the most evident issues—inconsistent sound quality across different seating areas, which often left sections of the arena audience straining to discern announcements, commentaries, or even the ambiance of the sporting event. Equally, the old system lacked the desired clarity, muddling certain frequencies and diminishing the overall auditory experience.

The project was spearheaded as a collaborative effort between Biamp, Campbell University staff, and the team at Tri-Tronics AV, a North Carolina-based integrator. They determined the most effective system deployment for the stadium included Community IV6 line array configurations, 20 Community amplified loudspeaker controllers, and 14 various Community loudspeakers. The wide range of products allowed the design team to tailor the sound system to the specific needs and contours of Gore Arena.

To address the venue’s unique structural requirements, Tri-Tronics turned

New MAXHUB Video Wall Adds to Fun at Baseline Social

V

ideo displays are a large part of the excitement at Baseline Social in Oceanport, NJ, and attractions like simulators for golf, football, soccer, and more enable enthusiasts to play their favorite games in a high-tech

environment. Last June, the venue added a massive 50-foot-long, 12.5-foot-high

to a local metal fabricator to provide custom rigging for the IV6 array, as well as

LED video wall over the rear of its full-service bar—with the ability to handle

load testing. The results were quick and efficient, and Gore Arena’s new system

multiple feeds simultaneously—thanks to the M27 Series from MAXHUB.

is a resounding success. The project was completed in late March, after the last

“This sports bar spans over 17,000 square feet and features three bars, a

winter sports season ended, so the current school year has been the first with

second-floor mezzanine, an outdoor area, and five golf simulators,” explained

the new system.

Daniel Tapolow, CEO and owner of NJ-based Infinite AV Solutions, which deployed

“Before the installation, the depth and clarity of the sound system was a

the video wall. “Being a sports bar, the display is tiled to show as many as 15

challenge,” said Charles Phillips, director of AV, Campbell University. “Now, every

different programs at once. Our client can change how the screen is split up,

word from the PA announcer and the lyrics in the music are clearly heard. The

depending on what programming they want to show at any given time. One of the

installation has significantly improved our in-venue experience at Campbell

display’s main tiling options has three 220-inch diagonal screens across the top

University. There isn't a bad seat in the building.”

and nine 80-inch diagonal screens across the bottom. The ability to see such a wide range of vivid 4K imagery on a single large screen is something that must be experienced to be fully appreciated.”

The M27 Series ultra-slim 31mm cabinet takes up minimal space without compromising on visual impact. “The combination of the 1.9mm pixel pitch and the 4K resolution really make this display the centerpiece of the entire sports bar,” Tapolow said. “Running the sources through the video processor gives our client the freedom to get creative and come up with new viewing options that can really wow their patrons and keep the space feeling fresh.”

Accompanying the MAXHUB M2719 LED video wall is a NoviStar H9 Enhanced video processor. “The NoviStar H9 enables us to split this massive screen up with a tremendous amount of freedom to facilitate a wide range of viewing options,” Tapolow explained. “With this installation, you can have one massive screen or 15 separate programs. The flexibility is amazing.”

Tapolow said the new display is the talk of the town. “The final product is awe inspiring to say the least,” he added. “To appreciate the impact this display

A new audio system featuring Biamp loudspeakers is delivering consistent sound quality across Gore Arena.

12

SCN // February 2024 // avnetwork.com

has, just look at the patrons’ faces when they walk into the bar and see it. The customers’ reaction really is amazing to see.”

Robert Downey Jr. talks human security and online crime at CES 2024.

By Wayne Cavadi

C

by data and technology in real time.

Amazon Web Services was shown powering data and analytics for the likes of the NFL and other major FUTURE

CES 2024: How Tony Stark Can Save Pro AV

NEWS

companies, but now it is entering the car business.

Several car companies are using the benefits of the AWS cloud, like Bosch, whose technology will be able

biggest buzzwords from a week on the show floor.

Artificial intelligence, cybersecurity, sustainability,

to let a car recognize when a driver is tired.

electrification, hydrogen power, and mobility

Iron-Clad Online Security

dominated conversations, and there was hardly a

Robert Downey Jr. showed up with his partners,

press conference held without at least two of those

Jeffrey Katzenberg and Hari Ravichandran, to talk

buzzwords mentioned.

about Aura. From online hackers to even

AI and Amazon Are Everywhere There wasn’t much of the floor space that wasn’t

cyberbullying, Aura is an online safety service that address the rising rate of online crime.

Downey Jr., who had little problem owning

ES 2024 is in the books. While the show is

talking about AI. While we’ve discussed AI in Pro AV

Marvel's Tony Stark persona he has become known

still largely about the consumer—no one in

products like videoconferencing cameras for some

for, is not simply a spokesperson for the platform, but

the Pro AV world is installing the Spider-

time, the technology is being used in everything.

is deeply involved with the creation of it, as his family

Verse EV I saw on display—you may be surprised

Take streaming, for example. Disney and Pfizer

has been a victim of online crime. In fact, he dropped

how much the Las Vegas-based show has evolved

executives both spoke on how AI will play a large

some mind-boggling numbers, claiming one in four

toward enterprise and commercial AV.

role in simplifying streaming—and not just for

of the attendees at his panel would be a victim to

viewers. As Emmanuel Marquez, Pfizer’s global

online crime. “You can barely keep up with the

Watch” panel, 30-40% of exhibitors showcase

As mentioned during the “CES 2024 Trends to

head of media, growth, and performance marketing

exponential growth of it,” he said.

enterprise solutions. But what do enterprise-level

noted, companies can optimize, test, and learn

companies have to gain from a consumer electronics

what is working. Automation and AI play a key role

three spoke of their shared passion to not only

show?

and can bring scale in in future terms of innovation

educate about online crime, but also use—you

and personalization. Businesses are now informed

guessed it—AI as a valuable tool to protect from it.

It’s simple, really, when you consider some of the

With a focus on family security and finance, the

avnetwork.com // February 2024 // SCN

13

NEWS

North Syracuse Central School District Modernizes Emergency Communications

N

ew York’s North Syracuse Central School

maintenance and operations, plus security, health and

District (NSCSD) recently renovated

safety, and the capital work for the district.

some of its aging buildings with a focus

Because the district used a Cisco phone system,

on infrastructure elements and campus safety. To

Erwin and his team wanted a platform that integrated

modernize its intercom, audio announcements, and

with these devices. As they researched and discussed

emergency communications systems, the district

options, their partners at Day Automation, a building

turned to AtlasIED IPX technology.

automation and security solution provider, introduced

Located in the central part of the state, the K-12

Dual-sided displays are installed over high-traffic areas.

them to AtlasIED. Its IPX Series, which features a range

public school district serves the communities of North

of communication endpoints that interconnect and

Syracuse, Clay, Cicero, Bridgeport, and Mattydale. With

integrate multiple functions into single products, met

11 elementary, middle, and high schools, the district

all the criteria for the district.

covers almost 90 square miles and has close to 7,800

Karl W. Saile Bear Road Elementary became the

loudspeaker and an omnidirectional microphone to

students and approximately 700 teachers. The district

district’s first school to install a new audio and commu-

allow two-way communication and monitoring from

began renovating in phases, prioritizing schools based

nications system. Originally built in 1958, Bear Road

the speaker location to any PC or phone handset.

on the state of the school buildings and the level of

Elementary is one of the district’s oldest buildings.

The IPX Series also helped NSCSD incorporate

urgency of repairs.

During the Bear Road project, the school renovated half

campus safety capabilities with the help of Singlewire’s

the building at a time to avoid a full closure, and

InformaCast mass notification software. During an

the campus audio and communications systems: to

completely modernized the interior and infrastructure

emergency, designated school personnel can initiate

improve the audio quality and find a plan to increase

to accommodate staff and student needs.

the software from a mobile device wherever they are, on

The district had two primary goals when upgrading

the speed at which a school could react and contact first

Day Automation identified locations for IPX

or off campus. The software then instantaneously alerts

responders during an emergency. It wanted to achieve

endpoints throughout the school and ran Ethernet cable

law enforcement, sends text messages to faculty,

these goals without having to install a system that was

to each site in preparation to connect the endpoints. The

student, and parent mobile devices, and activates

too complicated for staff and personnel.

IPX endpoints are PoE+-enabled, receiving power and

attention-grabbing audio communication, flashing

network signals through the same IT network the school

visual alerts, and LED text messages on the installed IPX

similar audio communications technologies that had

Before renovations, the schools in the district used

uses to deliver Internet access. The IPX platform helped

devices throughout campus.

been in use for 10-20 years, including the public

simplify the installation process for integrators by

address (PA) system, clocks, and blue light systems for

reducing the number of cable types needed.

emergencies. But the systems were siloed and did not

Another NSCSD school, Smith Road Elementary,

Also using InformaCast, the IP-8SM ceiling speakers can be configured to allow first responders to communicate with people near the loudspeaker or

integrate. During routine use, such as all-school

began its retrofit project in 2022 to update various

listen in that area. When connected to InformaCast, the

announcements at the beginning of school days, the

technologies, including its audio and communications

loudspeakers become a critical two-way, hands-free

system functioned as needed—but during drills, the

technology systems. Working around class schedules to

communications tool for law enforcement or school

number of systems in operation caused challenges.

avoid disrupting students, the school expanded and

personnel to deliver directions, provide or receive

“With the old system, when we conducted a

updated its campus IT network and created plans to

real-time updates near the speaker location, or listen to

locate IPX endpoints.

activities within a space.

lockdown drill, school staff needed to activate the different systems manually, which created steps and

Once the construction teams pulled Ethernet

more possibilities for human error,” explained Matt

cabling to predetermined locations in both schools, the

technology, the district has implemented new routine

Erwin, director of facilities, NSCSD. Erwin manages

contractor teams began installing IPX endpoints,

and emergency safety procedures in the schools and is

AtlasIED IP-SDMF units are being used for intercom, audio announcements, and emergency communications systems in two NSCSD schools.

including the dual-sided

training staff to help them become more familiar with

IP-DDS LCD endpoint display

operating the equipment. While the expectation is that

mounted from side walls and

much of the system’s use will be for routine daily

hung over high-traffic areas

announcements, InformaCast helps automate many of

like hallways. They also

the formerly manual steps in the older system’s

added IP-SDMF indoor

procedures, which can reduce the chance of human

wall-mount IP endpoints

error during a real incident.

(which include a speaker,

14

SCN // February 2024 // avnetwork.com

Because of the upgraded capabilities offered by the

From the district’s experience at Bear Road

LCD display, microphone,

Elementary and Smith Road Elementary, NSCSD plans

and LED flasher) in class-

to install IPX and InformaCast throughout the rest of

rooms, cafeterias, gymnasi-

the district school buildings. “Gone are the days when

ums, the main office, and all

we had to find a panic button or go to a specific

rooms to ensure comprehen-

location to access the PA system,” said Erwin. “The

sive building coverage. The

new AtlasIED systems give us much more functional-

IP-SDMF. On the ceilings, the

ity at every point within the building. Based on the

district installed the IP-8SM

successful installation at Bear Road and Smith Road,

IP speakers in multiple

we now look at mass notification across the entire

locations, which offer a

district differently.”

NEWS

Solid Close to Solid (but Complex) Year

average level across all 12

in revenue for different levels. For end users and

months and our year-end

integrators, the numbers here in the index are

net question (which

accurate (or as accurate as possible, at least). For

compares the past two

manufacturers, reality is likely less positive than the

years rather than the past

AVI-S. The cause is delayed projects.

two months). We prefer

A slice of 2023 end user spending/integrator

the latter since it is a net

revenue was payment for projects that were waiting

measurement, while the

on final parts for completion. Manufacturers already

averaging approach can

had their revenue from when the products were

miss scale. Still, we report

purchased, but much of the money didn’t pass from

both here. And both tell a

end user to integrator until the project installation

story of a solid year that

was finalized after the last equipment arrived.

By Peter Hansen

was not as good as 2022.

For the monthly average, the index was at 58.8.

ment Index (AVI-E) stayed essentially flat, moving

T

This is the lowest year other than 2020, though it is not

from 58.6 in November to 57.8 in December. This is in

he Pro AV Sales Index (AVI-S) lifted 3.5

too far out of line from past non-pandemic years. For

line with its yearlong average of 58.2. Aside from 2020

points to close out 2023 with a score of

our preferred year-on-year net, the index was 67.1.

(which saw contraction), the more volatile AVI-S has

60.4. This is roughly the same as the 61.2 of

This is meaningfully lower than the 2022 number of

outperformed the AVI-E by an average of 2.1 per year.

72.5 and in line with the 2021 number of 67.9.

That makes the 0.54 gap observed in 2023 a positive

December 2022. 2023 was a year of slower growth than 2022, so it’s nice to see an uptick at the end of

Together, this data tells a story of a positive but

Though the AVI-S accelerated, the AV Employ-

for the AVI-E.

the year. While 2024 will pose plenty of challenges,

unspectacular year for Pro AV. When you add the

we expect similar performance to 2023 in terms of

context of how we entered the year and the level of

monthly survey of the AVIXA Insights Community, a

the AVI-S.

macroeconomic/recession fear, this solid outcome is

research community of industry members that tracks

something to be celebrated.

business trends in commercial AV. For more informa-

For supply, things are overall better. For hiring, the difficulty level is probably similar, but the impact is smaller because fewer businesses are hiring.

There are two ways to review 2023 in the AV index:

Now for a caveat: Not all levels of the Pro AV

The Pro AV Business Index report is derived from a

tion about joining the AVIXA Insights Community,

industry experienced the same growth. This year, the

visit www.avixa.org/AVIP.

legacy of 2022 supply chain issues created separation

Peter Hansen is an economist at AVIXA.

avnetwork.com // February 2024 // SCN

15

PEOPLE EXECUTIVE Q&A

The Big Picture RoomReady CEO McArdle Focuses on Large-Scale Deployments

Aaron McArdle Position: Founder and CEO Company: RoomReady

By Mark J. Pescatore

SCN: What are the key considerations for effective hybrid meeting rooms?

AMcA: Meeting equity. That’s a new term in our

for the room solution. It’s our job to help identify the

SCN: What prompted you to establish RoomReady,

industry, but it means people on the far end have an

best hardware solutions to fully utilize the platform

and when did you open your doors?

experience as similar as possible to those in the

features the end user values.

Aaron McArdle: I started a low-voltage/

room. Do all meeting participants have access to the

communications division for an electrical contractor

same information, see the same information, and

SCN: What prompted RoomReady to create its own

(Zeller Electric) in 2002. I bought them out and spun

have the ability to participate in the meeting

hardware?

off as a separate company in 2007 (Zeller Digital

equally?

AMcA: The first piece of hardware we created was

Innovations). The Zeller brothers were getting close

Consistency. Meeting rooms need to be the same

our RoomReady Set mount. Cisco challenged us to

to retirement planning, and the investments I wanted

… everywhere. Creating a common user experience

come up with a pricing model that allowed us to

them to make in the business were not part of their

was the trick a few years ago, but that’s all managed

install a meeting room anywhere in the U.S. at a

plan. I wanted to aggressively grow the business

by the platform now. Consistency now refers to the

price consistent with a local integrator, without

through investment in different technologies,

way the systems are designed, configured, and

needing a site visit and with minimal downtime in

leveraging Ethernet and taking advantage of network

assembled. The experience is produced through the

the room. This was just when the industry started to

topologies in new low-voltage systems applications.

tight relationship and partnership of the platform

move away from projectors and screens and into

and the hardware manufacturer, and that is depend-

plasma displays. We identified that by mounting the

installed physical security systems, fiber optic,

ent upon each system being installed exactly the way

hardware behind the display neatly, in a consistent

horizontal cable, outside plant, and AV systems.

they intended.

footprint and concealed from view, we could

Zdi was a traditional low-voltage contractor. We

RoomReady was an eventual division focused on

Dependability. Systems need to work every time.

installing meeting room technology for Cisco

They are a business tool. If we can’t include the

partners nationwide. RoomReady quickly started to

remote participants, we cancel the meeting. Simple

outpace the other divisions of the company to the

as that.

point that we sunset the other divisions—and the Zdi

eliminate most of the variables that caused added cost and complexity.

We also ventured into hardware and software development for a few years. The solutions we’ve created are still way ahead of the industry, but we

SCN: During the consulting phase, what is

realized we didn’t have a way to bring it to market in

something that most clients get wrong or don’t

a meaningful way and allow us to capitalize on our

SCN: What verticals are driving the most business

understand about meeting room technology?

investment. We retired that program right after

for RoomReady?

AMcA: My brother once said, “The best way to screw

COVID when we saw the platforms were going to

AMcA: We have the luxury of working for some of the

up a project is to try to use technology to overcome a

align directly with the hardware manufactures, and

largest companies in the world. Our demographic of

bad design.” We believe systems should be as simple

integrator innovation would be marginalized. We

client is more aligned to company size than vertical

as they can be, but not simpler. Understanding the

still manufacture and sell the RoomReady Set, but

market. Our value proposition is the most meaningful

nuance that some layers of complexity add

many of the other products and software solutions

for companies with more than 500 meeting spaces,

consistency or dependability, while others add

have been shelved.

offices mostly in the U.S., with a need to standardize

functional liability or risk. Also realizing the line

meeting space technology across the organization.

between those ideas is consistently changing.

SCN: What’s next for meeting room design and

We do a lot of work with very large banks, law firms,

Technology changes—and a layer of complexity that

technology?

manufacturers, and insurance companies.

was needed on the last project to ensure consistency

AMcA: AI. I think we’ll see a lot of manufacturers

RoomReady has 11 patents on tools and processes to

in the user experience may not be needed on the next.

moving to manufacturing all the equipment need

make meeting room easy to buy, deploy, and use.

Now, it’s wasted money and effort at best and a layer

to deliver a room solution. The software (AI) is going

of liability at the worst.

to be unbelievably powerful—and to fully take

brand—and adopted RoomReady as our sole focus.

SCN: How important is AI to modern meeting

advantage of its capabilities, all the components in

rooms?

SCN: RoomReady supports a variety of meeting

the system will need to communicate seamlessly.

AMcA: AI is going to change the way we view a

platforms. Do clients have a rhyme or reason for

Imagine you have a soft talker at one end of the table

meeting space, meetings, communication, and

choosing the “right” platform?

and a loud talker at the other. AI will notice and

frankly business in general. AI will do everything from

AMcA: That decision is usually made at a different

adjust the gain on the mics. Or if you have a meeting

configure the room, monitor the room, self-service

time and by different teams. For most of our

participant that is seated in a place that was

the systems in the room to take notes meeting

customers, the platform decision is generally decided

unintended. The mics could reconfigure the beam to

participants, provide a summary of the meeting in .

by the team that makes desktop software decisions

accommodate someone sitting on a windowsill. AI

ppt form, and create automatic to-dos and reminders.

and is dictated to the facility or IT teams responsible

will also be able to know which meeting participants are paying attention and who isn’t. In new cars with advanced technology, your car can tell when your eyes are on the road right now and alert you when you’re dozing off. It won’t be long until we start to get similar meeting statistics.

16

SCN // February 2024 // avnetwork.com

PEOPLE EXECUTIVE Q&A

Sign of the Times Visix COO Hicks Shares Secrets of Better Digital Signage Deployments, Advances in Room Scheduling Systems

Trey Hicks Position: COO/CSO Company: Visix Overtime: I enjoy

By Mark J. Pescatore

schedules from Office365, they pick the Office365

trail running, ultra-

widget and pull it right into a digital signage layout.

marathons, and

Another example is the manufacturing vertical,

beekeeping.

SCN: How long have you been with this company,

where businesses want to display production data. If

and what are your responsibilities?

the data’s in Excel, the user grabs the Excel widget; if

Trey Hicks: I’ll celebrate 30 years with Visix in

it’s in JSON, the user grabs the JSON widget. We strive

October. I joined Visix out of college and have taken

to make our widgets straightforward, especially when

on roles of increasing responsibility over time. I have

it comes to data integration and interactivity.

four primary areas of responsibility as chief operating officer, including business development, supply

SCN: When it comes to digital signage design, I’m

chain, technology innovation, and partnerships. As

sure you’ve seen the good, the bad, and the ugly.

chief sales officer, I manage our sales organization.

What are some best practices for content creators?

TH: Digital resources have to be clean and concise, but

SCN: What are your most popular vertical markets

also grab attention at a glance. We have six essentials

for digital signage solutions?

to keep in mind whether updating old PowerPoints,

TH: Corporate, education, manufacturing,

adapting print designs, or creating new content from

government (local and state), and healthcare. We

scratch. The content creator needs to design for

exist to help large organizations communicate better

screens (don’t squash or stretch images), eye strain

and keep people informed and up to date. Visix is

(use good contrast, less text, and larger fonts), brevity

especially strong on corporate and higher education

(favor clean designs with minimal clutter), impact

campuses. Our recent entry into the office and desk

(design with one focal point in mind), context (design

hoteling market magnifies our strengths for these

a theme, character or image that will grab and hold

verticals, thanks in part to new wireless battery-

attention), and interaction (use touchscreens, short

SCN: Of course, not everyone is ready for a work

powered signs that can be easily positioned outside

URLs or QR codes).

environment without physical signs. What

any room or at any desk.

Choros

features are important for digital meeting room SCN: How can an integrator determine the best

signs?

SCN: How important are content templates for your

placement of digital signage screens across a school

TH: Easy integration with the client’s scheduling

clients, and can you provide custom designs?

or business campus?

system is essential. And people should be able to tell

TH: Content templates pave the way for a quality

TH: We trust our integration partners, as they know

if the room is booked or open from down the hall, so

user experience. The ability to scan and look at a

the client’s facilities and have established trusted

LED lights around the edges are critical. The user

wide range of template choices helps inspire the way

relationships, but three rules immediately come to

interface also must be simple enough so that anyone

that organizations communicate. Once selected, the

mind: Place signs in high traffic areas, within large

in the organization can easily interact with the

template makes the creation process more time

open spaces, and in common areas where people

technology. PoE support is helpful because it

efficient. The user simply selects the text, pictures,

gather. If we look at a university campus, that

simplifies the cabling, with just one connection to

and backgrounds, and adds them to the template.

means hanging displays in the student union

support power and networking. Also, you need an

The user always creates a visual that looks good

building or in building with atriums and multi-floor

attractive glass mounting kit so that the sign looks

because that template provides the framework for a

openings. In the corporate vertical, digital signage

good from the inside and out when assigned to a

beautiful result. We also offer a desktop design tool

always proves effective within lobbies and

meeting space enclosed by glass.

for more detailed creative control for users. Of

corporate cafeterias.

SCN: What new initiatives are we likely to see from

course, we can also design traditional and interactive content for them.

SCN: Last year, Visix introduced Choros. What

your company?

makes this scheduling system unique?

TH: We’ll continue to enhance our AxisTV Signage

SCN: How do your “widgets” enhance digital

TH: Visix established an entirely new product category

Suite software with new features and workflows

signage messaging, and are they similar to what you

for space booking technology with the introduction of

that improve the client experience. We’ll also

might find on a smartphone?

Choros, an AR space booking platform with a BYOD

expand the functionality of Choros and increase its

TH: Absolutely. Just like we select a widget to check

benefit. Choros is natively supported by iOS and

potential for space booking applications with

the weather or our bank accounts with a smartphone,

Android on smartphones to create this unique and

wireless availability lights. This is an optional piece

users do the same with our AxisTV Signage Suite

immediate experience where you can interact with

of hardware with green and red LED indicators to

digital signage software. If they want to show meeting

the platform without downloading an app. The user

show space availability at a glance. There will be

just scans a QR code to see if a space is available or not,

more details closer to release, but it represents the

and can book that space on the spot. And it’s not just

next innovation for Choros and we’re excited about

for meeting rooms—it can be a desk, a personal

the potential of this offering for Visix moving

locker, or a parking space.

forward.

18

SCN // February 2024 // avnetwork.com

PEOPLE NEWSMAKERS BLAZE AUDIO has

Doug Laue

AVPRO GLOBAL appointed

PRYSM SYSTEMS has

appointed DIRECTLINK

DOUGLAS (DOUG) LAUE as

appointed TOD HARDIN as

MARKETING as its new

CFO. Laue will report to CEO

director of marketing

Matt Murray and oversee

operations. In this role, Hardin

AVPro’s financial planning and

will strengthen, align, and

Mountain and Southwest regions, including

analysis, accounting, M&A

broaden the company’s global

Eastern Montana, Wyoming, Southeast Idaho,

marketing and sales

Utah, Colorado, Arizona, New Mexico, and the

activity, tax, ERP systems,

Tod Hardin

Rep Report

sales representation firm throughout the U.S.

corporate development, and enterprise risk

operations. With nearly 30 years of Pro AV

metropolitan El Paso, TX, area. The addition of

management functions. Laue brings substantial

experience, Hardin previously served as the

DirectLink Marketing is an important step in

financial expertise from multinational organizations

company’s global events marketing director for

making Blaze Audio products readily accessible

including AkzoNobel and Davidoff of Geneva.

more than six years. During his previous time at

throughout the territory.

Prysm Systems, he was instrumental in In December, GRASS VALLEY

implementing a multichannel plan to launch the

To provide its resellers and integrators an

appointed MICHAEL PRINN as

company’s laser phosphor displays.

opportunity to differentiate with a competitive

its new CFO. Prinn brings a

range of commercial digital signage displays, RISE recently promoted

EXERTIS ALMO has entered an exclusive U.S.

expertise garnered from his

CATHERINE CYWINSKA to

distribution partnership with HISENSE. As part

previous roles as CFO for other

head of marketing. The new

of the agreement, the full line of Hisense’s

technology companies,

marketing role will advance

digital signage displays, touchscreens, and

Rise’s mission of a diverse

dvLED all-in-one 136 and 163-inch models are

and gender-balanced

now available only through Exertis Almo.

workforce through a growing

Additionally, Hisense has joined the Spring

wealth of experience and

Michael Prinn

including Poplar Homes and SeaChange International. His extensive background in steering financial strategies, coupled with his expertise in

Catherine Cywinska

driving operational effectiveness, aligns with Grass

portfolio of global initiatives. She will be

2024 Exertis Almo E4 Experience, coming to

Valley’s vision for future growth and success.

responsible for managing the Rise brand, shaping

Washington, DC, in March and Chicago in April.

its message through targeted outreach, and

Ryan Wilhelm

Kayla Fontanilla

Jason Tennstedt

INFILED has hired RYAN

building relationships with key industry

With more than 60 combined years of experience

WILHELM as regional sales

stakeholders. Most recently, she held the role of

providing assistive listening system, LISTEN

director–Southeast to the North

growth marketing manager at Wildmoka and

TECHNOLOGIES and AMPETRONIC, providers of

American fixed install team. The

Backlight, where she built a track record of driving

audio induction loop systems, have partnered to

company also added to the

strategic marketing initiatives for business

create a single source for innovative audio

operations side of the business,

development.

solutions. Together, they will provide a broad

with KAYLA FONTANILLA as

range of solutions globally to help people hear

sales and marketing coordinator

MARCO KRAAK has joined

clearly in challenging listening environments.

and JASON TENNSTEDT as a

VIZRT as its general manager,

Listen Technologies is now the exclusive

senior field application

Global Channel. In his role,

representative for Ampetronic systems in North

engineer. Wilhelm served as a

Kraak will drive growth for the

America, and Ampetronic will represent Listen

driving force behind the

channel business, enabling

Technologies solutions in the United Kingdom.

expansion of new business and

partners to sell the full Vizrt SYNTHAX has officially hired RIGHT TRACK

has established himself as a key

Marco Kraak

player in the industry.

customer segments. Kraak comes with more than

MARKETING to represent the following Pro

Tennstedt has been an AV

25 years of executive experience in partner

Audio brands in the Mid-Atlantic territory: RME,

design engineer for more than

go-to-market strategy and growing both indirect

Ferrofish, Appsys, myMix, Digigram, and Alva.

19 years with experience in

and direct sales. He held multiple international

With more than 30 years in the industry, Right

project coordination, needs

senior positions within Cisco developing its

Track Marketing is a manufacturers’ represent-

analyses, budgeting, and lead

channel business, and recently worked with SUSE,

ative firm offering service to resellers in Eastern

rollout execution. Fontanilla is

where he led the channel remit for APAC, EMEA,

Pennsylvania, Southern New Jersey, Delaware,

and China.

Maryland, Virginia, and Washington, DC.

new to the Pro AV industry, but has experience in

portfolio and unlock new

managing social media channels and other digital marketing efforts.

WYRESTORM appointed

WILLIAMS AV has inked a distribution partner-

industry veteran HAL TRUAX

ship with U.K.-based AUDIOLOGIC covering

LAWO has expanded its

as the president of its

the U.K. and Ireland—and announced that

executive management board

Commercial Division. In this

Digi-Loop hearing loop products will once again

with CLAUS GÄRTNER joining

key leadership role, Truax will

be available in the U.K. and North American

as the new CFO. Gärtner’s

be responsible for overseeing

markets starting in 2024. The change in

all aspects of the division’s

distributors and reintroduction of Digi-Loop

international career has seen

Hal Truax

him excel at Rheinmetall,

operations, including product development, sales,

into key markets is part of Williams AV’s growth

Smiths-Heimann, and

and customer engagement. His strategic focus will

strategy, which includes taking a more direct,

Heidelberg Engineering Group, where he held key

be on expanding WyreStorm’s global footprint,

in-market sales and support approach and

executive positions and contributed significantly to

cultivating key partnerships, and driving the

accelerating the development of new and

the growth and success of each company.

development of groundbreaking AV technologies.

existing product offerings.

Claus Gärtner

20

SCN // February 2024 // avnetwork.com

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PEOPLE ON YOUR BUSINESS

Technology Isn’t Enough Why Pro AV Businesses Need to Be More Profit Driven

By Steve Greenblatt

L

is the special sauce that makes AV a niche industry;

most important is the result it delivers for its clients.

however, organizations can’t rely on technical

It is not the level of expertise or advanced degree of

skills alone.

the technological solution that is most important, but

ike others in the technology space, the Pro AV

While demonstrating technical competency and

rather the value that the client puts on the outcome

industry tends to put a weighted emphasis on

the ability to apply specialized skills is critical to many

that they receive. Typically, this value is contrived

the importance of the technical strengths of

technical roles and individual career paths, for most

from saving time, creating efficiency, or producing

a team or individual, even though business know-

organizations it comes down to pairing technical

greater results that all lead to increased profitability.

how is what leads to the success of most companies.

knowledge with business know-how that affords

Having groundbreaking products, the brightest

them the ability to serve their clients, employ their

tions, clients will pay for results that offer conveni-

engineering minds, or the most state-of-the-art

teams, and continue to exist. Technical skills and

ence, cost savings, and/or increased income. In a B2B

solutions does not necessarily equate to the strongest

capabilities that are unable to be translated into

relationship, most clients are also focused on running

companies. What is most critical is how organizations

financial gain through a profitable product or service

a profitable business. Therefore, products or services

combine these assets with business expertise to cre-

have minimal value to employers.

that help them meet their profitability goals will be

ate profitable firms that help their clients succeed.

All organizations, technological or otherwise,

In the end, those with lesser technical skills who can generate income and profitability are more

Similar to service provider and supplier organiza-

more readily embraced and justified.

When it comes down to it, generating income is

need to follow the same basic business principles at

valuable than those with superior technical skills who

the driving force behind all organizations—and the

their core that all point to being profitable. While

struggle to convert them into true benefit for an

way businesses can afford to pay their team members

some may associate profitability with exclusively

organization.

and provide future financial reward. For a business to

benefiting the owner, investors, or leadership, when a

Technologists have a tendency to focus on the

operate optimally, the compensation they provide

business is profitable it can provide significant value

expertise that goes into solving an engineering

must be a function of the income they derive from the

to all the members of the business, its clients, the

challenge and providing a superior solution that

contributions each team member, the value clients

industry, and those whom the business touches.

validates their expertise or would outshine a lesser

receive and are willing to pay for, and the profitability

rival. As a result, there is a lot of pride taken by

of their organization.

Profitability allows businesses to offer employment, provide longevity and security to its

engineers, technicians, and programmers in achieving

For a business cycle to be effective and sustain-

team members, reinvest in the company to build and

high technical performance marks with their products

able, organizations must not only receive income but

strengthen infrastructure, pursue research and

or systems.

also derive profit. Regardless of technical prowess or

development of new ideas, grant employee

While traits are crucial and widely respected by

potential, a business without profit is like a person

opportunities for training and growth, reward those

those who can appreciate them, what is most impor-

without oxygen: It can only sustain itself and support

who have contributed, and allocate time and

tant is the value these provide to clients and, as a result,

others for so long.

resources to better the industry through volunteering,

how they result in sales and lead to the success and

Steve Greenblatt, CTS, is the founder of Control

instructing, and mentoring to help others succeed.

financial gain of their organization. Although it is easy

Concepts, which provides specialized software and

It is no surprise that the Pro AV industry puts a

for any Pro AV company to focus on the differentiating

services for the Pro AV industry. Contact him at

factors of the technology they provide, what is truly

steveg@controlconcepts.net.

hefty weight on the value of technical skills. This

22

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BUSINESS EV CHARGERS

Take Charge EV Charger Station Market Can Spark Opportunities for Pro AV Integrators

By Jennifer Guhl

L

ast October, Precedence Research reported the global electric vehicle (EV) charger market was valued at $9 billion in 2022, and expects

it to grow to more than $105 billion by 2032. With numbers like that, getting into the market now could create significant returns for integrators in the near future and beyond.

“For integrators willing to dive in and learn the ins and outs of deploying chargers and charging networks, the trend presents a host of new revenue opportunities just waiting to be taken advantage of,” said Catherine Lee, product marketing specialist at Broadsign.

Governments worldwide are promoting the adoption of electric vehicles through various incentives, subsidies, and regulatory measures, including the development of a more robust charging infrastructure. “Integrators who align their services with a government-backed program can benefit from the increased demand and potential financial incentives,” said Jay Park, senior manager of business innovation with LG. As consumers continue to transition to electric vehicles and federal funding increases support, it’s a great market space for integrators—and you may even have current clients looking for these services.

“This surge in demand for EVs directly translates to an increased need for EV charging infrastructure,” Park added. “Integrators can tap into this growing market to provide essential services and solutions.”

Power Levels EV charging infrastructure is more comprehensive than just public charging stations, and there is a growing need for solutions in various commercial, The EV charger market is expected to grow significantly in the next decade, offering new revenue opportunities for integrators.

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industrial, and residential sectors. These opportunities allow integrators to diversify their offerings, providing increased value to clients by staying on top

EV CHARGERS BUSINESS

of evolving EV charging technology, including faster

vehicles 3-30 miles per minute. These chargers are

meter, while the other integrates display technol-

charging speeds, wireless charging, and smart

in demand by convenience stores and gas stations

ogy for advertising and payment. That’s where an

charging solutions. “As more and more EVs are on the

looking for fast charging options that still allows

AV integrator’s digital signage expertise comes in

road, real estate owners will likely want to invest in

consumers time to purchase items in their stores.

handy. EV charger installations have some similari-

charging infrastructure at their locations, and they’ll need industry-savvy partners to facilitate these

There are two types of chargers often seen on the market. One is more basic, resembling a parking

ties to digital menu boards and kiosks, but can be more complicated with power and network

projects,” said Lee. Power is a prime consideration when learning the ins and outs of the EV charging business, and you will often hear EV chargers referred to by level.

Level 1 is the basic 120-volt charger, which is available in many consumer home chargers and only charges about 2-5 miles per hour. Level 2 increases to 240 volts to deliver 10-65 miles per hour. You’ll find them in kiosk solutions at local grocery stores, libraries, and municipalities. Level 3 (also known as DC fast chargers) are appearing more frequently in the market, but require increased power to charge

LG will launch its U.S. EV charger business this year.

LG Preps for EV Charger Market Entry As LG Business Solutions prepares to unveil its electric vehicle charger business in the United States this year, its EVW011SK-SN EV charger has been certified to UL 2594, the UL Standard for Electric Vehicle Supply Equipment, and to the EVSE Program Requirements for ENERGY STAR, the U.S. Environmental Protection Agency’s energy and performance standard.

The EVW011SK-SN is one of the initial models in LG’s charger lineup, some of which offer owners the ability to generate secondary revenue streams through integrated screens. The 11kW Level 2 charger is also being evaluated for compliance with California’s revenue metering standards that help assure accurate billing and measurement of power delivery.

When it is launched in the United States, the 240V AC charger will offer owners variable power output from 3.8kW up to 11.5kW using an SAE J1772-type connector. Owners will be able to set up charging services through their choice of network providers, language settings, speaker volume, maximum current, and load management. Audio guides will be available in English, Spanish, and French.

avnetwork.com // February 2024 // SCN

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BUSINESS EV CHARGERS

From left, Jay Park, Andrew Catellier, Catherine Lee, Chuck Lewis, Ted Korte

Display Considerations

forget is that an outdoor digital display provides a lot

As outdoor appliances, EV chargers must be durable

of light,” explained Andrew Catellier, senior business

an ideal starting point for the installation, assess-

and include weather-resistant displays that can

development manager with Samsung. “Therefore, it

ing the client’s preferred location when considering

withstand rain, snow, extreme temperatures, UV

provides safety and security around it.”

various factors. Integrators must also consider

radiation, and other weather conditions. Sunlight

proximity to the power source, accessibility, and

readability is also crucial; in the daytime, low-bright-

along their regular routes, making shopping centers,

compliance with local regulations when establish-

ness displays with poor readability could discourage

gas stations, and restaurants prime locations for

ing the ideal charger location.

usage, which won’t help impressions for advertisers.

incorporating units. High-traffic areas, including

Durability and longevity are also critical. “If the

urban centers, airports, and public parking lots can

needs. “Permits and regulatory requirements

screens fail within a year or two years, that’s an

maximize charging infrastructure utilization and

should be researched thoroughly as they differ from

issue,” said Park.

benefit from attracting EV users to their locations

capabilities.

With these complicating factors, a site survey is

The integrator is also responsible for permitting

region to region,” said Lee.

EV chargers with integrated displays can even add a bump in security. “One of the key things that people

Users of EV chargers prefer charging stations

through strategic charging placement.

USSI Global recommends placing EV chargers in a prime location at a garage or strip mall entrance.

“That’s kind of the experience people are looking for, rather than having range anxiety driving around looking for the EV charging,” said Ted Korte, vice president of programs and innovation lab at USSI Global.

Consumers could also see more corporate entities installing EV chargers in workplace parking lots for convenient charging while their employees work, minimizing the impact on their daily schedules.

“Similarly, residential and public charging stations near shopping or recreational area facilities allow people to charge their vehicles while engaging in other activities,” Park added.

Content, Content, Content When surveying the best location, you’ll want to find a spot that is not only easy for cars to charge but can also be seen from the street, increasing the ROI for potential advertisers. “This is one of the reasons why the most popular EV we have is the back-to-back, where there’s a display on two sides,” said Chuck Lewis, executive vice president with Palmer Digital Group. “One display is facing out in the street, where EV charging stations with integrated digital signage need high-brightness displays.

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those passing by can take a look, and the other display is facing the person who’s charging their car.”

Many EV charging networks are supported by

EV CHARGERS BUSINESS

advertising revenue, and chargers can help prioritize

the ideal time to make it as contextual and relevant as

endless, but integrators must find how they fit in

advertising for the user and those passing by the unit.

possible. “Certain things can happen as you pull up,”

while the market is still young. “I think the right

However, it’s important to vary the content. News,

Catellier offered. “Maybe it already knows who you

thing to do is work with the customers, the EV car

weather, and more can improve user engagement.

are, or once you plug your car in, it will immediately

charging industry, and create your niche,” said

start charging your account.”

Catellier. “We suggest it’s time for those interested to

USSI Global recommended providing relevant, contextual content to engage people more with the

Future innovations with EV chargers can seem

begin the ride or risk being left in the dust.”

display. “You get all that relevant and contextual information out to them, then allow them to take it on their phone if it interests them. It’s that handoff to be that first mover of information to get it on your phone,” said Korte.

Regarding content management, media players can be integrated into the charger design or external players can be utilized. Some integrators are turning to IP broadcast networks to reliably and efficiently push content to units. Using the new ATSC 3.0 broadcast standard (also called NextGen TV), content managers can simultaneously update every EV charger, as well as other digital signage displays, on the network. “I love the broadcast datacast to get a ton of people or content out to the displays without breaking the bank,” Korte noted.

As the EV industry continues to expand, IoT and AI will have a massive role in the future development of EV chargers. For example, AI can help manage content, playing relevant ads and more to people at With engaging content, EV charging stations can deliver ROI for potential advertisers.

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BUSINESS DOOH

Hy-Vee is launching its digital signage network across 550 retail locations.

At Hy-Vee locations, the digital signage network is used to build a connection between the retailer and its customers.

Shopping for DOOH Hy-Vee Supermarkets Roll Out In-Store Digital Signage Network

By Carolyn Heinze

G

on our excellent customer service and ability to allow

director, enterprise retail sales accounts at Samsung

companies to reach specific consumers across various

Electronics America, the company’s relationship with

channels so they can create an omnichannel market-

Hy-Vee began with the deployment of its displays and

rocery shopping is about to get a lot more

ing strategy via Hy-Vee’s in-store marketing, loyalty

MagicINFO digital signage software. “They chose, at

engaging.

programs, and events.”

the time—because of their growth trajectory—to

Supermarket chain Hy-Vee is in the

have it hosted on their servers,” he recalled. As their

process of launching a new digital signage network

An Evolving CMS

across its 550 retail locations in the Midwest and

Chris Allison, general manager, DOOH at Samsung

Southern United States. Driven by the cloud-based

Ads, said advertisers are seeking a tailored approach

Samsung VXT Content Management System (CMS),

to engaging consumers through mobile, CTV, and

ity. “We had to design software for a one-store

the deployment features more than 10,000 Samsung

DOOH. Then, Samsung Ads measures the impact of

operator or a single location, but also an operator that

QBR Series commercial displays.

the advertising, so it can be “smart about the way we

may have 1,000 locations and 25,000 devices attached

are targeting your audience, based off of the efficien-

to the CMS,” Chapman explained.

Hy-Vee’s RedMedia, the retailer’s media network,

business model evolved, so did the need for a newer, cloud-based system.

The VXT CMS prioritizes ease of use and scalabil-

is leveraging the technology for an in-store digital

cies that you can glean from data-driven advertising.

strategy designed to engage shoppers while

The goal is to reach consumers as they move from the

building a stack in PowerPoint. “We wanted to

He likened the user experience that VXT offers to

generating new revenue streams through advertising.

sofa to the store.”

simplify the software and change it to be more in line

A+ Communications & Security, a Hy-Vee company

Allison also noted that the Hy-Vee deployment,

with today’s way of launching and using software,”

headquartered in Des Moines, IA, is overseeing the

which features strategically placed displays through-

Chapman added. “We took all the really great things

technology integration.

out each of its retail locations, illustrates the demand

about MagicINFO, but we improved the useability with VXT and then we added some new features.”

Positioned in aisles, deli, meat and seafood

for more targeted advertising in the DOOH space.

counters, wine and spirits departments, and food

“People don’t want to buy Digital Out-of-Home

courts—as well as Hy-Vee Fast & Fresh convenience

advertising on every screen out there,” he said. “They

In-Store Digital Strategies

locations—the screens display promotions, product

want to understand where their ads are running, and

Projects like the Hy-Vee deployment start with

pairing suggestions, recipes, cooking demonstra-

they want to make sure that those ads are going to be

setting clear parameters for display placement and

tions, menus, and company announcements. For ad

seen by the audience that they care about in premium

content requirements. For example, many retailers

sales and placement, Hy-Vee RedMedia has partnered

locations.”

don’t want advertising that’s political or age inappro-

with Samsung Ads, Samsung Electronics’ advertising division. Launched in the spring of 2023, Samsung

Initially, the retailer opted for an on-premise solution. According to Parrish Chapman, senior

priate. “We want to partner with our retailers, so they have a say on the ads that are being run,” Chapman

Ads combines in-home Connected TV (CTV) with Digital Out-of-Home (DOOH) advertising, so brands can connect with their target audiences both at home and while they shop.

“Hy-Vee’s RedMedia provides a best-in-class solution for suppliers and their brands,” said Jason Farver, president of RedMedia. “We pride ourselves

28

SCN // February 2024 // avnetwork.com

“The goal is to reach consumers as they move from the sofa to the store.”

Chris Allison, Samsung Ads

DOOH BUSINESS

said. “We have to define the hardware placement and

right advertising,” he said. “The whole theme here

explained. “It’s not just about placing ads all day

the client’s digital objectives.”

is quality: quality of advertisers and quality of

long throughout the store—it’s about interspersing

placement.”

them with relevant content, depending on what

From a retail advertising perspective, Allison explained this may include the display of endemic

Retail shoppers must also be part of this

store location you’re in. It’s this combination that is

advertising (brands that the store sells) and non-

equation, Allison added. “We want to make sure that

opening the door to a new face of the retail

endemic messaging (ads from other local businesses,

this is a top-notch experience for the consumer,” he

environment and Digital Out-of-Home.”

for example). “For the endemic brands, when the customer is walking through the aisles of a store, this is their last opportunity to influence them,” he said.

Non-endemic advertisers can use this advertising opportunity to attract people to their own businesses—once the grocery shopping is done, of course.

“It’s an opportunity to reach [consumers] with relevant messaging in a contextually relevant location,” Allison added.

However, the digital signage network isn’t all about the advertising. At Hy-Vee locations, 50% of screen time is dedicated to messaging designed to build a connection between the retailer and its customers. Segments may highlight the company’s corporate social responsibility efforts, employee profiles, or special promotions that are relevant to a specific location. “They want to tell a deep brand story,” Chapman said.

Scalability and Monetization While the Hy-Vee deployment involves thousands of displays, the cloud-based VXT CMS allows small organizations access to enterprise-level capabilities.

Content scheduling and management (including proof of play) is done through the Samsung cloud portal, and its managed services offering provides remote monitoring and troubleshooting, as well as on-site in SCN style guide servicing.

“Our technology is built to where small operators and AV integrators can utilize it to build their business,” Chapman said. “This is a tech buffet where you can decide what you want to have on your plate, depending on your needs.”

For Allison, one of the biggest advantages that Samsung Ads offers is the ability to offset hardware and software costs through the sale of advertising on an in-store network. But the goal should be running ads that will be beneficial to both the advertiser and the retailer.

“It’s really about making sure that we understand what the client’s concerns and considerations are when they’re thinking about the

Samsung displays and its cloud-based VXT Content Management System are critical components for Hy-Vee’s digital signage network.

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BUSINESS DIGITAL SIGNAGE

Menus and More Waukesha School District Gets Creative with Digital Signage

T

hroughout its network of K-12 schools, Wisconsin’s School District of Waukesha is using Carousel Digital Signage to efficiently

deliver announcements, event information, and more. The school district’s staff has embraced the cloud-based software solution, with 60 content contributors now keeping displays updated across the campuses of 25 schools.

Serving approximately 14,000 students, Waukesha is the seventh-largest school district in the state, with 12 elementary schools, four middle

Carousel Cloud is part of the School District of Waukesha’s digital signage strategy.

There are dozens of content contributors creating messages for the School District of Waukesha.

schools, four high schools, and five charter schools.

The district allows each school to decide the level of

and they just hit the ground running from there.”

really happy with how easy it is to update that

Carousel Cloud adoption they wish to pursue.

One of the most important features for Waukesha

However, Luke Christopherson, IT help desk

is Carousel Cloud’s user-friendly approach to content

the system to distribute photos from special events,

coordinator for the school district, noted that once

scheduling and distribution. “One user may create

such as Grandparents’ Day, or images of artwork

people see what it’s capable of—and how it can

content for one school, but if it has to be replicated, we

produced by students.

allow them to create and deliver engaging content—

can deliver it to multiple sites right away,”

they’re enthusiastic about incorporating it into

Christopherson explained. “Also, many of our users

management of the Carousel Cloud system and user

their communications.

like to plan and pre-schedule their content a month

training. Previously, the district used Chromebit stick

ahead of time, and they really like that Carousel Cloud

PCs running on GoogleOS to deliver content to its

lets them do that.”

displays. Google ceased support for Chromebit in

“When they see it in action and discover how easy it is to use, they usually want to get up and running pretty quickly,” he said. “My job is to support their

Aside from daily school announcements, several

information,” Christopherson said. Other schools use

Christopherson is responsible for the back-end

2020, creating an opportunity to refresh the district’s

creativity and make sure they can distribute the

Waukesha district schools are also using Carousel

messaging they want when they need to. With

Cloud to manage the menu boards in their cafeterias.

digital signage strategy.

Carousel, it’s definitely very easy to do that. All I need

“They have three slides that rotate beverage, main

Apple TVs, migrating to Carousel Cloud made perfect

to do is spend a half-hour guiding them through it,

course, and side course choices regularly, and they’re

sense. The initial rollout involved 25 players, which

Because Waukesha classrooms were outfitted with

grew to 75 over the course of 18 months. The rollout

Digital Signage Success in School District

continues to accelerate, with half of the schools now

The Three Rivers School District, located in

to expand its Apple ecosystem throughout the

recalled, “but as people saw how Carousel works, we

southern Oregon, is a 16-school, K-12 system of

district. One initiative brought Apple TV devices into

experienced an increasing demand for it. It’s very

previously adjacent districts formed in 1994. With

classrooms, which would make it easier for instruc-

accessible and easy for users to get the hang of.”

the help of Carousel Cloud, the district’s IT

tors with iPads to wirelessly cast content to displays.

Carousel’s partnership with Jamf and its

department is leveraging the power of digital

That laid the groundwork for Giordano and his

integration with the developer’s mobile device

signage in expected—and unexpected—ways.

team to establish a Carousel Cloud digital signage

management (MDM) platform allows the IT team to

The district’s digital signage journey started

network and eventually extend it into classrooms,

bring new devices online easily, and gives

nearly 10 years ago when then-new IT network

where instructors in each space can now customize

Christopherson instant visibility into how the system

technician Bob Giordano convinced the school district

their own outputs. Today, the school district’s

is operating. The Jamf partnership has also allowed

network spans more than 300 screens across all 16

the district to securely convert its Apple TV devices

schools, reaching staff and nearly 4,500 students in

into media players for more cohesive, efficient

classrooms, as well as administrative offices,

messaging and device management.

cafeterias, and hallways, among other gathering spaces.

Initially, the idea was to bring Carousel Cloud into

From school announcements to daily lessons, Carousel Cloud delivers digital signage content throughout the 16-school district in Southern Oregon.

operating multiple players. “We began by gradually swapping out the Chromebits,” Christopherson

“Both the Carousel and Jamf engineers worked with us to ensure that configuring new devices and managing them is really smooth,” he said. “If

the classrooms for emergency notifications. “It

someone contacts me about an issue, I can take care of

wasn’t long before the technology-minded teachers

it on the back end without much—if any—back-and-

in our community learned how easy Carousel was to

forth with the user. Setting up an account, configuring

use,” Giordano recalled. “Soon, schools in the district

permissions, delegating those permissions, and

were requesting more Apple TVs—and today we have

updating those permissions when a user needs access

teachers requesting their own channels. It took us by

to an additional zone is also extremely easy. It’s a huge

surprise, in a great way.”

advantage to have a centralized way to control everything.”

30

SCN // February 2024 // avnetwork.com

VIDEO WALLS BUSINESS

completely engaged through live scores and updates.

The bar also includes a line of LCD screens providing ample viewing opportunities, regardless of location.

DirectTV was also integrated into the network, allowing the venue to stream leading sports broadcasts and events.

EAW speakers encompassing the entire sportsbook to help create the feel of an authentic sports bar, and private booths outfitted with personal LCD screens ensure an experience unlike anything they can find at home. Metainteractive also handled all the networking and Wi-Fi needs to ensure information and updates were always quickly available.

The XL Center’s new sportsbook features an extensive video wall and other AV technologies.

A Winning Bet in Downtown Hartford Metinteractive Helps XL Center Embrace AV for New Sportsbook

A Different Approach The technology integration was left to the final two months of the eight-month-long construction project, prioritizing larger structural changes before technology integration could begin. But that didn’t worry Jeffrey Mele, Metinteractive CTO. “There are always idiosyncrasies with sports betting that will challenge your team,” said Mele.

“It’s not always as simple as it seems from the outside. However, it wasn’t very challenging for us because we understand what’s required in a sports

By Jennifer Guhl

W

foot traffic and attract businesses to the surrounding

betting operation, having roughly half a dozen other

area. “There has been a lot of excitement for the space

sportsbooks completed in the last three years.”

itself and having a different kind of bar/restaurant in

With that in mind, it was imperative to under-

ith the American Gaming Association

downtown Hartford,” said Pearson Davis, assistant

stand how the technology would streamline the

(AGA) reporting $7.5 billion in sports-

general manager with the XL Center.

process of providing information to the user, includ-

book revenue in 2022, an increase of

With the Capital Region Development Authority

ing timing logistics for various games. “They have to

75% percent compared to 2021, venues across the

managing the restaurant and the Connecticut Lottery

have it well scripted out for them so that they can

United States are looking at better ways to incor-

and partners operating sports betting, the new

make educated decisions on what games to show and

porate legal sports betting into their entertainment

sportsbook serves as a standalone space from the

when and how to display odds,” Mele explained.

offerings and existing facilities. Thirty-eight states

arena, with daily access to the public whether the XL

as well as Washington, DC, have moved forward with

Center has an event or not. Still, the design incorpo-

at various angles, provided some dimensional chal-

legalizing some aspect of sports betting, and that

rates a glass wall that gives visitors a glimpse into the

lenges when marrying the multiple components

number is predicted to rise.

arena and, in a way, connects the two spaces.

together, including applying custom-built trim to the

With sports betting officially becoming legal in

The unique shape of the video wall, which juts out

“During events, the glass wall is open into the

bottom of the video wall. The trim had to be field-

Connecticut in September 2021, the XL Center—a

arena, so the atmosphere and noise from the games

measured due to the unusual angles, and the final

multipurpose arena and convention center located in

reverberate through the sportsbook and add to the

dimensions for the video wall were complex to discern

downtown Hartford—unveiled a $5 million sports

excitement,” Davis explained.

until the project was close to completion. “We have full

betting venue last September. One of the largest in

The relaxed surroundings, including beautiful city

metal fabrication capability, so we’re able to do things

the state, the sportsbook is outfitted with a 300-seat

views and a barreled ceiling in the center of the room,

that system integrators typically don’t do,” said Mele.

restaurant, bar, and betting terminals.

make it a comfortable setting to catch professional,

Usually, sportsbooks are enclosed spaces that are

The XL Center is owned by the City of Hartford

college, and other high-profile sporting events. To

dark because of the contrast of the screens, but the XL

and is managed by the Capital Region Development

create a unique, immersive experience for sports

Center took a very different approach. “This whole

Authority and operated by Oak View Group. Its new

fanatics, the sportsbook knew that incorporating

venue has windows, giving you a great view of

sportsbook is now the 10th of only 15 that will be

high-end AV technology into the design would allow

downtown Hartford,” Mele observed. “It’s a radically

allowed by law in the state. Data compiled by the

visitors to view multiple games while accessing vital

different approach, and you would be concerned that

Connecticut Department of Consumer

betting statistics and updates, ensuring they have

the ambient light would negatively affect this. But it

Protection reports that since October 2021, about $175

everything they need to make a winning bet.

doesn’t. Here, it works out.”

million has been gambled in retail sports in the state, amounting to a monthly average of $7.6 million.

Metinteractive, known for its expertise in the

The reaction has been overwhelmingly positive

development of immersive digital environments and

since the venue was unveiled to the public on

entertainment systems, collaborated with SCI

September 18, when guests were able to experience

Architects and AV designer Coherent Design to

the new sportsbook during a Monday Night Football

Housed along the building’s exterior, which

integrate 90 LG FHD Multi-Vision LCD displays, most

doubleheader. Building on the initial excitement,

previously consisted of nondescript concrete and

of which were incorporated into a 131-foot-long video

Davis said they will look to add additional speakers

steel structures that limited access to the street, the

wall managed through a Q-SYS Control engine, along

to the upper-level concourse overlooking the

new sportsbook is expected to increase downtown

with a C-Scape LED ticker run to keep visitors

sportsbook.

Driving Traffic

avnetwork.com // February 2024 // SCN

31

BUSINESS NETWORKING Companies are creating more appealing office spaces, but these added comforts and resources can require significantly more network traffic.

Next-Level Networking Custom Networks Help Leverage Latest Technologies and Meet Rising Expectations

By Bryce Nordstrand

R

felt by employees. While they rushed to adapt to daily

between budgets and creating inviting spaces to draw

virtual meetings and looked for ways to separate work

new and existing talent into the office. This trend

life from home life, many office workers created or

presents tremendous opportunity for commercial

obust, reliable data networks are founda-

upgraded personalized workspaces with technologies

integrators to promote and install custom enterprise-

tional for virtually all modern businesses,

and comforts that go beyond the standard expectation

grade networks that not only meet the current needs,

whether it’s a company pursuing a return

for a cubicle or office. For most people, the top

but will also be able to support increasing traffic

to the office, a remote worker joining a conference

concern was ensuring consistent internet connectiv-

demands or business expansions for several years.

call from home, a restaurant providing Wi-Fi to cus-

ity and speeds, with some also taking greater control

tomers, or an airport issuing real-time updates to

over their work environment through new lighting,

Evolution and Customization

flight information displays and digital signage. The

AV, and climate equipment.

Increasing network performance is a fundamental

rapid pace of progress in technological capabilities

To promote a return to the office, companies and

is also pushing average citizens to adopt advanced

leaders can work with professional custom integra-

part of the custom integration industry that never slows down. In the past, networking standards would

solutions in their homes and daily lives, raising

tors to outfit their offices and commercial spaces with

maintain relevance for up to 10 years, but with more

expectations for digital experiences at work, stores,

technologies that provide the same level of comfort

modern services, devices, and digital content

restaurants, transit hubs, and even publicly man-

and productivity workers became accustomed to over

increasing network traffic every day, it takes a lot

aged spaces.

the last several years.

more to stay up-to-date on the newest innovations

Nearly every commercial sector deploys tech-

Better cameras, speakers, or headphones can

nologies that rely on resilient high-speed network

vastly improve the quality and productivity of virtual

Due to accelerating advances, new expectations,

connections and internet service for daily function-

meetings, but may also utilize more network capacity.

and variable customer needs, we are seeing a general

ing. In the future, virtual conferencing solutions,

More advanced computer monitors can increase

acceptance in the custom installation market that

dvLED displays, smart lighting, smart climate

comfort with bigger sizes or curved designs, while

integration firms simply can’t be expected to master

controls, surveillance systems, and access control

meeting rooms and retail experiences can be built

every product or solution. Our integrator partners

systems will increasingly become standard inclu-

around the latest large-format dvLED displays.

are instead embracing mastery in the art of running

sions for many office spaces and retail environ-

However, if these utilize higher-definition audio—or

a business and their role as relationship builders,

ments. Given these trends, the continued success

video or lead to increased overall use—they will

while pursuing business partnerships with subject

and relevance of many businesses and business

require more network bandwidth. Simultaneously,

matter experts who provide insight and training to

plans will require professionally designed, custom

our evolving knowledge about the health effects of

keep pace with increased technological

networking solutions that meet changing needs,

artificial lighting are leading to the use of colored LED

development.

expectations, and standards.

lights or even circadian-based lighting automations,

Reliable Resources The rapid rise of work-from-home and hybrid work

and to plan for future needs.

There is nobody better suited to help integrators

introducing yet another system that’s reliant on a

maintain readiness in the face of change than the

network connection.

experts who design and test the products, such as a

If they want to maintain worker satisfaction while

manufacturer, reseller, or distributor, making these

arrangements caused a seismic shift in possibilities

eliminating a work arrangement some workers

relationships more important than ever. Network

and daily operations for businesses, a change equally

prefer, business owners need to find a balance

solutions for commercial environments involve

32

SCN // February 2024 // avnetwork.com

NETWORKING BUSINESS

communications, and security are top concerns worthy of focus. Given that we can’t know exact future networking needs, current installations and plans should strive to provide adequate capacity, bandwidth, and expandability to support business growth and new demands.

Looking further down the line, every involved party—from manufacturers and distributors to To encourage employees to return to the office, many companies are creating workspaces that are vastly different from standard cubicles.

integrators and end users—will have to adapt to the increasing influence of artificial intelligence (AI) on virtually every type of technology and service. AI’s potential to both disrupt and improve our personal

dozens of variables, including the person or team

suppliers also provide continuing education on new

experiences is profound and may be underestimated

responsible for the performance of the network,

products, encourage discussion among customers

by anyone at any level of an organization.

number of simultaneous users, maximum speeds for

and experts to solve problems, and identify new

individual users and the system as a whole, specific

market needs. When we combine capability,

will almost certainly be leveraged to improve

implications of network intrusions, what systems

experience, and innovative hardware solutions, the

performance across a wide variety of technology

will be connected, requirements for maintenance

result is a network designed and built to meet the

products, from cameras to wireless access points

uptime, and more.

distinct needs of the users.

to smart systems. In this new landscape, leading

Working with preferred product and service

The staggering variety of emerging AI tools

manufacturers must make sure that major

providers can ease the burden, allowing integration

Plan Ahead or Fall Behind

firms to lean on professional teams in sales, market-

Moving forward, the continued push to refine

resources and education to help integrators

ing, design, engineering, network configuration, and

technologies in commercial and public spaces to

optimize solutions to provide specific results and

customer support dedicated to providing the

improve experiences will drive investments and

meet every client’s expectations.

absolute finest network experience. In addition to

network requirements. In the immediate term,

Bryce Nordstrand is VP of access networks and

direct, immediate assistance for RFPs, the best

advances in digital signage networks, virtual

general manager of managed services for SnapOne.

enhancements are matched with meaningful

TECHNOLOGY PROJECTION MAPPING

Immersive ‘Expressions’ National WWII Museum Celebrates Veterans with Outdoor Projection Mapping Experience

By Wayne Cavadi

E

Mendelson and his team faced several challenges

buildings, and they’re within 20 feet of the building,

in the installation process. “That was in the height of

so there’s no getting projection around them,”

supply chain issues,” Mendelson recalled. “Speakers

Mendelson explained. “We had to shoot projection

xpressions of America is a 30-minute, immer-

were a challenge to get in on time—we actually ended

through them, but they didn’t want to see projection

sive outdoor experience at the National WWII

up having to swap the speaker models that we were

on the canopy leg itself.”

Museum in New Orleans. Through vivid

using because we couldn’t get the ones that we

Mendelson also described challenges in finding

projection mapping and powerful audio, the show

wanted. The projection housings were another big

the fiber pass, because all the buildings were built in

shares art, music, and reflections from veterans and

one. We used Tempest for the projection housings,

phases. “They knew they had multimode because

everyday people that served in World War II. Visu-

and the model that we had spec’d they could no longer

that’s what they use for their network, but they didn’t

als projected as large as 90 feet tall transform the

get the air conditioning parts for.”

even realize that there was single mode sitting right

exterior of the museum’s buildings into the stories of the men and women from that historic era.

While some of the manufacturers were able to

next to it,” he said. “We walked to campus once or

come up with solutions, there were other forces at

twice with their IT department to try to trace out all of

While Medici Media (formerly known as

play. “The other big delay was the canopy that is over

our fiber passes—and there’s some interesting

Mousetrappe) took care of the concept design and

the entire campus,” Mendelson said. “That was the

patches back and forth through buildings to get where

production, it was Solomon Group who executed the

root of the delay. They had some issues with manu-

we needed to go.”

install using Panasonic projectors, Tempest

facturing it and getting it here and getting it installed.

enclosures, and a slew of Pro AV solutions to bring

That was several years delayed. Once the canopy was

Handling Big Easy Humidity

these stories to life. It went so well that Solomon

up, we did the first phase by lighting the canopy. Even

In order to bring the content to life, Solomon Group

Group recently completed another project on the

though the Liberation building wasn’t there, we did

used eight Panasonic 50,000-lumen projectors,

newly opened Liberation Pavilion. Yes, we said on.

all the lighting a year before Expressions opened.”

including six PT-RQ50Ks, one PT-RQ32K, and one

That’s right, the team started preparing the

PT-RQ22K. Keeping those projectors safe in the

Challenging Times

projection mapping extravaganza minus the center

outdoor venue was top priority, especially in a region

Expressions of America was a long time coming. The

building on which the stories would be projected.

of the United States known for muggy days and

entire project was almost five years in the making,

Once that canopy was finished, more production

hurricane seasons. Remember those supply chain

but the installation itself took roughly eight

challenges emerged.

issues Mendelson discussed with the projection

months from March-November 2022. While he

“The Liberation Pavilion has the most projection

housing? Working with Tempest, Solomon Group was

wasn’t there from the beginning five years ago,

on it, and then the two buildings that flank it to the

able to get a prototype—the Tempest Oasis active-

Barry Mendelson, audiovisual programmer for

left and right also have projection on them. But the

cooled enclosure—to ensure everything was on time

Solomon Group, led the charge.

canopy legs are directly in front of the two side

for the November 2022 opening.

“There was a bit of a growing pain because [Tempest] are based in California,” Mendelson recalled. “They don’t have the humidity that we have here and the temperature swings that we have here, so once we got them installed, it would fail. We would have 70-80% humidity, so the air-conditioned units pushing that cold air into those housings would cause condensation on the glass and then wash out the projection.

“But Tempest was really good about coming up with a fix,” he continued. “They were very responsive in getting a fix—they ended up putting a second layer of glass in a heater in the middle that kicks on with the projector so that it keeps that glass hot, so that condensation, if it does form, will burn off quickly.”

“We’re delighted to have been able to work with the Solomon team to produce this amazing experience, even in such a challenging humid environment,” said Felipe Hermosillo, Tempest’s vice president of sales. “It’s a stunning project and an exciting debut for the Oasis enclosure family. The latest RGB laser projectors are amazing, but they are sensitive to heat and temperature fluctuations, and

Eight Panasonic projectors bring the Expressions of America outdoor experience to life.

this is where Oasis really wins, even in a challenging environment like the Big Easy.”

34

SCN // February 2024 // avnetwork.com

PROJECTION MAPPING TECHNOLOGY

Liberating Visuals The lighting on the canopy and around the show is brought to life with more than 100 Chauvet Ilumipods. The audio—so important not just for the accompanying music but for clarity in the stories that are told—covers the entire audience with 18 One Systems full-range outdoor speakers and six subwoofers. “The audio does play a big role in the show because there’s actual archived clips of veterans accounting their experiences in the war,” Mendelson explained. “And the soundtrack was completely done from scratch and recorded locally in New Orleans with local artists.”

A fiber infrastructure is used for video transmission, which was why uncovering those fiber paths was so important in those original walkthroughs. To deliver the content, there are three synched LightAct

Tempest projector enclosures compensate for the humidity of New Orleans to minimize condensation issues.

video servers that output video to Aurora Multimedia fiber extenders. Single-mode fiber connects to all the

Solomon Group has been working on the installations

operations for Solomon Group, “but it was cool that at

receivers, where the content is transferred back to

on the first and second floor. “It’s a lot of projection,”

one of the grand openings of Expressions, there were

HDMI for the projectors. The result is a high-lumen,

Mendelson said. “It’s a mix of Panasonic and Epson

about 22 World War II veterans in the audience. Not

vivid show that takes the guests back to the 1940s.

projectors and a lot of interactive ELO touchscreens.”

only did Solomon Group produce the event via our live

November 2023 saw the opening of the final

The experience has been a success for guests, but

building of the National WII Museum’s plan. Inside

it was also rewarding for the people who brought it all

technology behind the event got to watch as 22 World

the Liberation Pavilion are two floors of exhibits and a

together to sit back and watch it unfold. “Not even on

War II veterans got to watch their stories projected 90

third floor with a 4D theater with a rotating seat base.

the technical side,” said Adan Murad, director, sales

feet in the air. I thought that was fun.”

events department, but the people who did the

avnetwork.com // February 2024 // SCN

35

TECHNOLOGY COLLABORATIVE AV

Learning Reimagined New Innovation Hub at RIT Designed to Help Students ‘Change the World’

By Ledetta Asfa-Wossen

R

ochester Institute of Technology (RIT) is known for its multi-disciplinary blend of technology, the arts, and design. Its

latest development, a Student Hall for Exploration and Development (SHED), takes audience-centered design to new heights.

Despite the humble acronym, the SHED is a vast creative hub at the heart of RIT’s campus that caters to all students, including the deaf and hard of hearing.

The facility is made up of a grand, four-story atrium that forms the epicenter and branches out into various flexible spaces, from theaters to makerspaces, and classrooms. The 200,000-square-foot project is still ongoing and has been five years in the making.

“We wanted the SHED to be a place where all students can accelerate their concepts and innovations through collaboration and exploration.

To allow students to think laterally, be creative, and

Classrooms in the SHED feature AV technology and flexible furniture to encourage collaborative learning.

apply what they’ve learned in the classroom,” said David Munson, president, RIT. “This facility will help

120,000 square feet of new construction and more

enables comfortable viewing of the screen under the

our students change the world.”

than 83,000 square feet of renovations. Highlights of

brightest ambient conditions,” said Tom Petershack,

the facility include a huge continuous makerspace at

director of media and special projects at Planar.

in 2019, RIT assigned the integrator to design its most

the heart of the SHED, housing multiple shops for

“Given the high ambient brightness of the space due

ambitious project yet. “RIT has a large community of

paint, metal and woodworking, and CNC machining,

to a large amount of natural light, a high-brightness

deaf and hard-of-hearing students,” explained Chico

as well as a giant open workspace. There’s also an

product was required to comfortably view the LED

Dominguez, SVP service delivery at Kinly. “Previ-

American Sign Language and Deaf Studies

video wall during the day. The Planar Luminate Pro

ously, students would sit together in the same area of

Community Center, plus an adaptable 180-seat

Series indoor provided that high brightness, but also

a lecture room to better engage with content. Working

Glass Box Theater for performances and exhibits.

allowed for a fine pixel pitch for a high-resolution

Having worked with Kinly on a cybersecurity build

closely alongside RIT’s Theater Projects team and

screen.”

Contacta, we wanted to enhance the assisted learning

Wall of Light

systems already in place, deliver the capability to have

An important visual detail of the development is an

production feeds into the video wall to support the

sign language interpreters via video in classes, and

enormous Planar LED marquee in the atrium. The

LED content playout setup. In addition to being a

allow students to learn wherever they are most

video wall is a 12x14 array of Planar Luminate Pro

versatile playout system, RIT hopes to extend

comfortable. Ultimately, the aim was to do a signifi-

Series 1.9mm indoor high bright DirectView LED dis-

students the chance to get some hands-on experience

cant technology upgrade that provides an enjoyable,

plays and measures roughly 23 feet tall and 20 feet

with the high-end media server platform through its

integrated, and inclusive environment for all students

wide, with an overall resolution of 3,072x3,584.

various film, engineering, and design courses.

to learn and thrive in.”

The development involved two parts—roughly

“The Planar Luminate Pro Series indoor 1.9mm has a calibrated brightness of 3000 nits, which

An AV Stumpfl PIXERA Four was selected for

“The PIXERA Four is perfect for these type of highly demanding, real-time graphics applications and XR/broadcast setups. It not only offers an intuitive UI combined with a powerful render engine but is also an increasingly popular tool in the world of virtual productions,” noted Mikael Ritter, AV Stumpfl’s sales operations specialist.

Future-Proof Classrooms A significant part of the project was the learning spaces, including 27 classrooms, all of which feature video technology to increase accessibility, largeformat projection screens, and flexible furniture, From left, David C. Munson, Tom Petershack, Chico Dominguez, and Mikael Ritter

36

SCN // February 2024 // avnetwork.com

creating endless configurations for collaborative

COLLABORATIVE AV TECHNOLOGY

learning. There’s a definitive blueprint when it comes to AV classrooms, according to Dominguez.

“We developed a standard user interface with RIT

atrium to facilitate presentations.

The project also involved the renovation of RIT’s

A standard user interface is used across classrooms and lecture halls to interact with the AV equipment.

Wallace Library, including classrooms as well as

staff, which is utilized across all the standard

recording studios. “All these incorporated Samsung

classrooms, active classrooms, and lecture halls,” he

LED display technology, Crestron UC engines, DM

said. “This is based on speakers, amplifiers, micro-

NVX multicast technology, Zoom videoconferencing,

phones, cameras, control equipment, RIT wiring

and integrated audio and control to support distance

standards, faceplates, LED displays, screens, and

learning,” Dominguez said. “This was further

projectors to deliver optimal audio, visual, control,

supported by sign language interpretation capabili-

and mobilization.”

ties and Zoom’s transcription service for distance and

The majority of the larger classrooms and lecture

assisted listening. Additional areas included a dance

halls were based on multiple presentation systems.

studio featuring a Samsung LED display, Shure WL185

“Each one has seven Panasonic laser projectors

microphones, JBL CONTROL 64P/T pendant speakers,

recessed from the ceiling, which was an extremely

Martin Audio ACS-55T-W ceiling loudspeakers, and

challenging integration,” Dominguez added. “Incor-

Creston DM NVX technology, as well as a music room

large-scale project with many intricacies on several

porated into these systems are Crestron UC engines

with a fully-integrated Crestron system, laser

different levels, which was further complicated by the

with Zoom videoconferencing leveraging Crestron

projection, and a Meyer Sound ULTRA-X40

global pandemic. The SHED was delayed significantly

DM NVX encoders and decoders for dynamic content

loudspeaker.”

due to lead times of as much as 13 months owing to

sharing throughout the facility and wider campus

supply chain shortages, which made hitting deadlines

within every classroom. They also incorporate Shure

Challenging Integration

microphones on all tables as well as wireless hand-

Understanding the needs of instructors was para-

And it wasn’t just technology shortages. “We even

helds for lecturers. The smaller classrooms feature

mount. The integration had to be designed in a way

had problems sourcing construction equipment such

Panasonic and Samsung LED displays and Crestron

that was consistent and easy to use.

as steel for I-beams, fire doors, glass, and sensors,”

DM NVX technology for content sharing and distribution.”

“Several of the classrooms in the Wallace Library

extremely challenging,” Dominguez recalled.

added Dominguez. “It also caused complications on

were fitted with Crestron UC engines for Zoom

site with health and safety considerations including

videoconferencing and standard configurations for

wearing masks, regularly testing for COVID-19, and

Crestron DM NVX integrated video and audio for

display technology and lectern podium positioning to

resultant staff absences.”

campus broadcasting. This allows students to

allow professors consistent content sharing,”

collaborate internally in the spaces as well as

Dominguez explained. “We also integrated Mersive

orders in the bill of materials to tackle external forces

throughout the entire campus. The maker showcase

Solstice technology for wireless content sharing for

as they arose. But the results speak for themselves.

area, where engineering students demonstrate

students and instructors from various device types to

“There is no other university that has this type of

their projects, features laser projectors, digital

include tablets, phones, and of course laptops.”

integrated facility that’s not just a set of machine

The makerspaces use laser projection as well as

mobile carts for collaboration on-the-move, and large glass doors that open the entire space into the

A project of this scale is no easy feat, especially when working around a pandemic. “This was a

A Planar LED marquee in the atrium is bright enough for comfortable viewing, even with all the natural light in the atrium.

avnetwork.com // February 2024 // SCN

37

It took some tinkering, too—there were 68 change

tools and shop equipment,” added Munson. “It’s way more than that.”

TECHNOLOGY CLOUD POWER

T GE M

I TY ES AG

Pricing Modern Infrastructures Designing the System Might Be Easier than the Cost Analysis

By Dave Van Hoy

A

The OpEx Transition

Another variable is the cost of renting the platform the software runs on, such as Amazon or Google. This math must be added to what is already a complex financial calculation. Then, these costs are compared against the cost of purchasing and maintaining it outright.

When equipment is purchased for on premise, the cost never changes, no matter the usage. Whether it’s used for 10 events or 100, the cost remains the same.

If I’m “renting” it from a vendor based on time used, the cost calculations involve how long I’m making

Once an integrator has determined the optimal

this system available—12, 24, 36, maybe even up to 60

design, the next step is demonstrating financial

months. Plus, how often is it turned on? In public

side from building the project at hand,

benefits to the client. And this is as complicated, if

cloud, this is all based on a by-the-minute

our biggest job as systems integrators is

not more so, as putting the technical system together.

“consumption” model. This is the critical stuff clients

guiding clients through both the technical

That’s because most systems contractors are used to

need to know before making decisions.

and financial decision-making process. In some

planning with a CapEx approach that’s prevalent

ways, the technical process is easier. Most systems

today. The transition to a hybrid or fully OpEx model

Technical Advantages

contracting professionals are adept at analyzing

is not only difficult for the system contractor but also

In some cases, there may be technical advantages that

technical choices, weighing the pros and cons of

for the client trying to make the right choice.

will drive the decision. For example, the client may

different equipment vendors and transmission

Systems contractors have typically considered

want a specific set of operators to run multiple shows

protocols in an on-prem scenario. But that all

on-premise costs and the client’s amortization

worldwide. In that case, a cloud-based system is

changes when you move to a hybrid environment, as

schedule first. That determines the cost spread over a

obvious since the operator location is irrelevant.

do the financial implications.

fixed period. We focus on the total cost of operation

Decisions must be made around what technology

With a hybrid workforce, this could influence

(TCO), which involves the cost of acquisition,

decision making. You will need to roll in the

would benefit from virtualization versus when it

installation, and maintenance, spreading that out

maintenance cost of on-prem versions versus the

won’t provide gain and could possibly be a negative.

across the time the technology will function. Those

in-cloud versions. All this winds up on a spreadsheet

As discussed in detail in my last column, a situation

numbers are run against a depreciation schedule. That’s

with some amortization schedule.

where any cloud-induced latency can’t be tolerated

math we’ve all done thousands of times for our clients.

often leads to the creation of a hybrid system.

Think of IFB as an example where we must keep

Imagine instead of these CapEx spends, every

While on-premise costs are mainly fixed, some costs can vary. With a new building that has zero

piece of equipment in the system is rented from a

infrastructure built out, the math can change. Do I

certain signal paths on the same location as the

vendor. We now must analyze how long it will last and

need to build a server room? If I’m building one, what’s

origination point to minimize latency for talent

how much it will be used. You also may need to

the optimal size that allows for a smaller on-prem bill?

monitoring. When factors like latency are critical to

include technical support for the entire time you’re

Power and air conditioning costs must be factored in. If

the working environment, performance becomes a

renting it. Perhaps the maintenance contract is built

a building already has a server room in place, power

determining factor that overrides cost projections.

into the rental.

and air conditioning are established, fixed costs.

38

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CLOUD POWER TECHNOLOGY

Moving to the cloud won’t save money because the

salesperson or technical account manager has today.

Looking Ahead

physical support infrastructure is already there.

While these are significantly different models than

Where will all these choices lead us? I believe there will

many are used to working with, the concepts of cost

emerge a large, software-defined infrastructure

comparison and cost benefits remain the same.

market, which is public cloud based today but will focus

For hybrid or cloud-based models, many of our larger clients will have a contract with one of the hyperscalers that they will want tied into the financial

Experience is what will enable you to compare

equation. With a virtualized system, you have to make

costs in the end. You must learn how to research and

a different kind of hybrid scenario that features

your best educated guess around utilization.

judge the costs of these variable parameters with each

software-defined models driven by the public cloud

vendor and multiply those costs across the different

methodologies, but where the client owns the physical

hyperscalers.

infrastructure and virtualizes the applications.

Does this need to be turned on 24/7 or just for specific events? Even when turned off, there’s a cost to

on virtualized infrastructure on premise. This would be

living in cloud, because it occupies storage space. Figure

If you really want to take it to its maximum benefit

The approach gives them the ability to be more

out all the resources you would use, the virtual machine

for the client, you must also consider the performance

flexible in terms of product and service offerings to

configurations, ingress and egress charges, signal

of the hyperscalers. Many of these infrastructures will

clients, while having higher but more predictable

transport charges, and build a cost model from there.

run differently on the various platforms. Each of

costs than public cloud. This is software-defined

them has a different technical infrastructure, a

infrastructure on premise. For example, if the TD at a

different way of deploying products in their

facility where I placed a particular switcher prefers

infrastructure, and varying methods of billing.

another, a different app and new configurations

All About the Models The cost modeling can be complicated when compared against our tried-and-true, on-premise CapEx model.

As an example, depending upon the complexity of

would be all that’s required to change it out.

But if you’re looking for the best possible outcome for

the products we’re deploying in it, Grass Valley’s

your customer, all these things must go into your plan.

cloud production control room environment is often

daunting for an integrator. The choices are almost

This complex modeling is why many integrators are

less expensive to operate in Google than it is in

exponential in terms of their potential variations.

reluctant to make these cost comparisons.

Amazon—sometimes by as much as 25-30%. That’s

That flexibility and ability to own what we do for our

because of the way Google has configured the

clients is a benefit. The trick is not to get bogged down

technical decisions but also sound financial decisions.

flexibility of its virtualized compute infrastructure. In

in the myriad of options, but view them as increasing

It can be one of the most important competitive tools

some ways, AWS is faster to deploy because there are

your expertise and value to clients.

you have as a systems integrator today.

more set choices, but there’s less ability to customize

Dave Van Hoy is the president of Advanced Systems

it exactly for the performance required.

Group, LLC. Contact him at dvh@asgllc.com.

Developing your cost models enables not only solid

Conceptually, it’s the same skillset that every

With so many different approaches now, it can be

avnetwork.com // February 2024 // SCN

39

TECHNOLOGY NEW PRODUCTS

LG ProBeam BU53RG The new LG ProBeam BU53RG short-throw 4K UHD projector, a replacement to the popular BU53PST, includes webOS 6.0 Signage, a powerful web-based

SoundTube Entertainment XT850-Sub

PPDS Philips Signage 3000 QE-Line

digital signage platform with advanced display

SoundTube has launched the XT850-Sub, an 8-inch

Available in 50, 55, and 65-inch variants, the

features. Like its predecessor, the ProBeam BU53RG

outdoor subwoofer that uses a nontraditional

portrait or landscape-mountable Philips Signage

offers features and capabilities that make it ideal for

70/100v technology that vastly improves subwoofer

3000 EcoDesign Series complements the features of

corporate meeting rooms and entertainment

performance. The XT850-Sub features SuperT

the Q-Line Series—redesigned using PPDS’ new Eco

destinations. With the ability to display a large

transformerless technology, which delivers full-

Design methodology for improved energy efficien-

high-resolution image in tight spaces, thanks to its

range bass without the losses in low-end frequency

cies and reduced packaging waste. It consumes up to

0.94-1.14 throw ratio, the projector offers 5,000 ANSI

performance due to traditional 70.7/100 Volt

50% less power versus comparable models, while

lumens, significant lens shift control of 20% horizon-

subwoofer transformer behavior. This means that

offering 4K visuals with its 350 cd/m2 LED display.

tal and 50% vertical, 1.2x zoom capability, 3,000,000:1

users can enjoy deep, powerful bass to 30 Hz with

Its onboard quad-core chipset delivers smooth,

contrast ratio, and support for multiple popular

peak output of 112 dB, even in constant voltage

consistent performance that can be managed

aspect ratios (16:9, 16:10, 16:6, and 21:9). The laser is

applications. For added versatility and flexibility,

manually or remotely. With SmartPlayer, content

rated to provide up to 20,000 hours at full brightness.

the XT850-Sub features a weatherproof two-

can be plugged directly into the display via USB or

It can also form the center of a single-room solution

position tap switch for 8 ohm or 70.7/100 Volt

microSD card, while the integrated media player

through its integrated 5W stereo speakers, Bluetooth

applications. Available in green or sandstone, the

allows for playlists to be created and scheduled via

audio out with sync control, and more.

XT850-Sub also features a sealed, in-ground

the intuitive on-screen menu. Other features

IP55-rated enclosure design, offering protection

include connectivity with PPDS Wave, the compa-

against dust and water. Plus, it includes theft-

ny’s secure cloud ecosystem, a variety of I/O ports,

resistant mounting hardware.

and FailOver technology, which switches automati-

Extron CA 163 The CA 163 is an easy-to-install column array speaker that’s designed to combine excellent speech intelligi-

cally to the secondary input if the primary source

bility, a contemporary aesthetic, and integration-

becomes unavailable.

friendly mounting options. Ideal for acoustically challenging environments, it features a focused vertical dispersion that efficiently directs sound to listeners instead of reflective ceilings or floors.

Two mounting systems are available to accommodate different room layouts and

Q-SYS QIO-AES8x8 / QIO-TEL2

sizes. The included wall-

The latest additions to the Q-SYS QIO Series of I/O

mounting template makes

peripherals, the QIO-AES8x8 and QIO-TEL2,

it easy to accurately

expand Q-SYS system capabilities to enable

position the speaker

streamlined interoperability with non-networked

mounts. Once the mounts

audio and analog telephony systems. By decoupling

Vizrt TriCaster Flex Dual

are installed, a slot on the

local I/O from processing hardware, QIO Series

Vizrt has added a second TriCaster Flex control panel

rear of the speaker easily

devices allow users to place the I/O exactly where

to its lineup, the TriCaster Flex Dual. At the heart of

allows it to slide up and

needed to support the desired topology. The

the dual-stripe control panel are customizable

down to the desired height.

QIO-AES8x8 features eight AES3 digital inputs and

workflows that evolve to meet the need of any

The CA 163 PT includes a

eight AES3 digital outputs, allowing users to

production. With delegate and utility rows, TriCaster

pan-and-tilt mount for

integrate a wide range of digital sources into their

Flex Dual offers 24 direct crosspoints and two

maximum speaker aiming

systems, including media servers, mixing consoles,

10-key dynamic menu systems, plus a full-size

flexibility, while the CA 163

DAWs, and other digital recording and playback

joystick and other innovative features. It’s also an

LP includes a low‑profile

devices. The QIO-TEL2 integrates two PSTN (POTS)

NDI-native panel, which means operators are no

mount for minimal

phone lines on standard RJ-11 connectors to

longer tethered to where their TriCaster physically

protrusion fromthe wall.

integrate analog telephony systems into Q-SYS.

sits. Compatible with TriCaster hardware models as

Available in paintable black

The QIO-TEL2 is designed to handle PSTN sub-

well as TriCaster Vectar in the cloud, Flex Dual

or white,the CA 163 is ideal

scriber lines, PBX phone and paging systems, and

simply connects to the network and controls

for ambient environments.

retrofit applications with ease.

switchers from anywhere in the world.

40

SCN // February 2024 // avnetwork.com

NEW PRODUCTS TECHNOLOGY

FSR CB-22+ Packed with features and designed for seamless integration, the new CB-22+ series delivers versatility,

Avocor R Series

security, and ease of

The R Series, the first in a line of digital signage

installation in the ceiling box market. Integrated

solutions, combines Avocor’s display technology with

threaded rod mounts eliminate the need for

Rise Vision’s digital signage software platform.

Studio Technologies Model 201

separate mounting kits, streamlining the installa-

Designed to support a variety of markets, the R Series

Suitable for local or off-site single or multi-language

tion process while ensuring a secure fit. Security and

reimagines traditional digital signage by combining a

situations, the Model 201 Interpreter's Console

accessibility converge with the inclusion of a

display, media player, and smart digital signage

creates a complete interpreter position. Only a PoE

lockable cover latch. Its larger mounting shelf offers

software—as well as remote device management

connection and headset (5-pin XLR or 3.5mm

an expanded, removable dual-tilting equipment

capabilities—into one solution. Key features include an

connectors) with attached microphone is required for

shelf that provides ample space for AV components.

emergency broadcast override via Rise Vision that

operation. A dual-channel (stereo) headphone output

Supporting a load rating of up to 100 pounds, these

enables the rapid deployment of emergency alerts to

can be configured to meet the needs of the inter-

ceiling boxes guarantee stability in any installation

enhance safety, customizable Rise Vision templates,

preter. A set of buttons and rotary controls also allow

scenario, while the quick-disconnect safety cable

tamper-proof design, auto-restart after power outages,

the user to establish site-specific operating condi-

prevents the cover door from detaching completely

power on/off scheduling, and over-the-air firmware

tions. While the Model 201 can be used by itself to

from the box, adding an extra layer of convenience.

updates to meet the growing demands of managing

create a simple, single-language interpretation

Options include decorative metal plates that elevate

multiple devices across multiple locations. Avocor and

position, one or more Model 201 units can integrate

the aesthetics of your ceiling box, as well as a

Rise Vision will also provide an optional hardware-as-

with other Studio Technologies’ products to achieve a

temperature-controlled variable speed low-noise

a-service subscription model to cater to diverse

sophisticated voice interpretation system using

fan kit.

customer preferences and needs.

Dante technology.

FIBER CABLES

FLYPACKS & ROAD CASES

FURNITURE

MODULAR FLOOR BOXES

INSTALLATION PRODUCTS

To Advertise in the SYSTEMS CONTRACTOR NEWS CLASSIFIEDS, Contact Zahra Majma at zahra.majma@futurenet.com

For the latest industry news and information, visit us online at

avnetwork.com avnetwork.com // February 2024 // SCN

41

VIEWPOINT

Hybrid Headaches Technology Can Help Businesses Find Workplace Balance in Three Key Areas

By Eamon O’Doherty

I

toward improving audio through directional

and where they feel like they are part of a wider

microphones and AI noise suppression, meeting

community.

room acoustics are equally important. In the room

To accomplish this, it might be time to rethink

t’s clear that hybrid work is here to stay, but

itself, it’s worth reducing hard surfaces that cause

what me mean by an office. In the context of hybrid,

getting the most effective hybrid working

echo and including lots of soft furnishings that can

we should instead think of them as “relationship

models in place has been a learning experience

absorb further ambient noise (and are also perceived

buildings” that are designed around welcoming team

for everyone—facilities managers, employees, IT

as welcoming). It’s also worth considering adding

members and making connections. In some respects,

teams, and even building architects and designers.

fabric padding to walls, which can often blend into a

offices should almost feel like a home. For example,

meeting space aesthetic.

think of incorporating a “welcome lounge” for when

While hybrid working is a boon for work-life balance, it doesn’t come without its challenges. As

employees arrive, a calm and peaceful area to help

businesses look to maintain a thriving, engaged, and

The Office ‘Magnet’

productive workforce, there needs to be parameters in

Businesses should also promote equality,

place to make sure things don’t run wild. Three key

participation, and empathy. A good way of doing this

be thought of as “avenues” that are designed to

areas that businesses have widely struggled with

is to make sure that offices themselves are

deliberately slow you down and promote “bump

since going hybrid are inclusivity, driving innovation,

“magnets”—places that employees want to come to

talk,” those spontaneous conversations sparked by

and ensuring their workplace culture thrives. To achieve all of these and make hybrid work a success, businesses need the right mixture of culture, technology, and office facilities.

Purpose and Presence A key tenet to successful hybrid working is trust.

While individuals are part of a team, they equally need to be given the freedom to develop their own skills and reach their own objectives. Sometimes quiet focus is needed, away from emails and instant messaging, and employees shouldn’t feel that the pressure of “presenteeism” to distract them from getting on with focused tasks.

If employees are being called into the office, there also needs to be purposeful presence. This means there should be a reason for employees making the journey in, such as an in-person meeting or brainstorm session with the entire team, rather than just carrying out solo tasks like written work or admin that could be done more effectively at home.

Regardless of where employees are, they should

shake off any commute-induced stress.

To promote sociability, corridors should instead

unexpectedly seeing a colleague. That interaction

Technology is central to the concept of meeting equity, and a new breed of meeting room solutions are now available featuring intelligent innovations to make sure everyone is seen and heard clearly.

might just spur a new idea or initiative that wouldn’t have come about otherwise.

Offices should also look to incorporate flexible architecture, where spaces can be adapted and changed with mobile furniture and technology. Fixed furniture can be anchoring and oppressive, but flexible spaces help to add to workplace dynamism and add a sense of spontaneity.

All of this should also be done with sustainability at front of mind—going hybrid shouldn’t come at an environmental cost. We’re increasingly seeing office furniture that has been made from repurposed or natural materials, and new technologies are starting to incorporate post-recycled plastics to reduce their environmental impact, helping organizations to stay to their sustainability targets.

Ultimately, we are on an ongoing journey with hybrid working. We certainly haven’t reached its final destination yet, and there will likely be some more turns in the road ahead as organizations and employees continue to find the best ways to work in a

feel empowered to speak up in meetings, stay

hybrid model. As we navigate this

engaged, and contribute meaningfully. Technology is

dynamic, the key to hybrid working

central to the concept of meeting equity, and a new

success will be adopting a test-and-

breed of meeting room solutions are now available

learn approach, while maintaining a

featuring intelligent innovations to make sure

flexible approach to how technology,

everyone is seen and heard clearly. For example,

facilities, and culture come together.

Logitech Sight is an innovative tabletop meeting

Eamon O’Doherty is EMEA

room camera that helps to ensure in-room

enterprise director for Logitech.

participants are presented face-on to at-home participants, as if everyone has a seat at the same table.

As well as seeing clearly, businesses also need to focus on audio. We’ve all been on a video call that the best way to feel excluded is by not being able to hear what’s going on.

While intelligent technology can go a long way

42

SCN // February 2024 // avnetwork.com

GETTY IMAGES

sounds like you’re dialing into a bowling alley—and