Systems Contractor News - June 2023

YOUR INSIDER BUSINESS RESOURCE FOR MORE THAN 25 YEARS

®

AN IMMERSIVE EDUCATION Webster University Invests in Virtual Production

AVNETWORK.COM

JUNE 2023

22 Executive Q&A

New ClearOne CEO Derek Graham is making some changes.

40 Invest Your Way to Productivity

MAXHUB’s Tony McCool notes the value of hybrid work.

50 Viewpoint

22

40

50

Sharath Abraham explains the importance of digital twin technology.

CONTENTS

28

An Immersive Education Learn how Webster University

is training students in virtual production.

People 20 Executive Q&A

38 InfoComm 2023: Trends and Technologies

Viewpoint

Paul Sabbah from Leon Speakers emphasizes form

show floor.

50 It’s Time for Pro AV to Take Digital Twin Metaverse Technology Seriously

and function for commercial solutions.

By Wayne Cavadi

How can a virtual replica of a physical system benefit

By Mark J. Pescatore

22 Executive Q&A

Exhibitors provide a preview of what to expect on the

40 Invest Your Way to Productivity Enhancing productivity and enabling collaboration

New ClearOne CEO Derek Graham is moving the

has never been more important.

company’s manufacturing and more.

By Tony McCool

By Mark J. Pescatore

27 Beyond the Tech

Technology

Don’t gamble with your compensation.

42 The Case for Open-Source Codecs

By Douglas Kleeger

Should you avoid proprietary solutions for AVoIP?

Business

By Pete Putman

32 Let the Games Begin

44 I Love It Loud

Take a technology tour of the new Grand Valley State

What’s new in

Laker Esports Center.

loudspeaker

By Wayne Cavadi

technology?

34 Amateur Sports, Professional Sound

the industry?

By Sharath Abraham

Departments 8 SYSTEMS CHECK 10 NEWS 24 NEWSMAKERS 48 NEW PRODUCTS

32

By Jennifer Guhl

The Girardin Sports Center invested in a serious audio system for the multi-sport indoor facility.

By James Careless

36 ‘There's No Stopping Us Now’ AVIXA's David Labuskes talks InfoComm 2023.

By Mark J. Pescatore

44

Vol. 30 No. 6 June 2023 Systems Contractor News (ISSN 1078-4993) is published monthly by Future US, Inc., 130 West 42nd Street, 7th Floor, New York, NY 10036-8002. Periodical postage paid at New York, NY and additional mailing offices. POSTMASTER: send address changes to: SYSTEMS CONTRACTOR NEWS, P.O. Box 1051, Lowell, MA 01853.

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SCN // June 2023 // avnetwork.com

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SYSTEMS CHECK avnetwork.com

Are You Ready for Your Close-Up? MARK J. PESCATORE Content Director

EMAIL

mark.pescatore@futurenet.com

I

know exactly when it happened.

The year was 2017, and my family had come back from a once-in-a-lifetime

Art Editor Rob Crossland

number of alcoholic beverages I have in a year on one hand. But we were in Ireland,

Production Managers Nicole Schilling, Heather Tatrow

so sampling the local stout and getting photographic evidence seemed appropriate

A DV E R T I S I N G S A L E S

that couldn’t be me. The guy staring back at the camera was … older. I had spent years looking at my contemporaries on Facebook, smug in the knowledge that they had reached the aesthetic tipping point of middle age. Now, apparently, so had I. Which brings us to Botox.

Holli Hulett, co-founder of Boom Collaboration, recently reported a marked increase in Botox, lip fillers, and other minimally invasive cosmetic procedures since the pandemic. In the United States, for example, there has been a 41% jump in treatments.

What has sparked such an interest in injecting one’s face with toxin—the same

TWITTER twitter.com/scnmag

toxin that can cause botulism—to relax the muscles that cause wrinkles? Turns out it’s videoconferencing.

“People are definitely becoming more self-conscious and aware of how they appear,” Hulett explained. “Other than looking in a mirror, many hadn’t really paid too much attention to themselves and certainly not on camera before.”

Boom Collaboration’s research showed that about half of people worry about how they look on video, hence the “Zoom Boom” in solutions for fuller lips and fewer crow’s feet. The BBC reported on this phenomenon during the lockdowns in 2020—but three years later, the market is still growing for everything from wrinkle reduction to neck rejuvenations.

If anyone decides to conduct a study, I’m reasonably sure the SCN readership will be listed among the best-looking groups of modern media audiences. I mean, it might be close between us and the Guns & Ammo crowd, but are you going to pick a fight over who has the better chins with the guys carrying multiple shotguns?

The wrinkles, the undeniable gray hair— how did that happen?

And how will I look on my next Google Meet?

All kidding aside, appearance matters. From company meetings to sales pitches, from coursework to tech support, videoconferencing is a reality in our professional lives. If you’d rather not go the Botox route, here’s a quick refresher on some less invasive ways to improve your next appearance on Microsoft Teams.

An easy adjustment is camera placement.

The low-angle look from a built-in laptop camera doesn’t do anyone any favors. Invest in an external camera for your workspace and place it above your monitor for a more flattering angle (or at least get that laptop camera at eye level). Avoid placing your camera to the side—it looks better when you look into the camera instead of taking meetings in profile.

Then there’s your background. It may not be perfect, but virtual background technology can cover up a world of distractions. It only takes a couple of clicks to insert a branded background or blur your surroundings (nobody wants to see your unmade bed or dirty dishes).

Better angle, better background—two quick fixes that can make you look more professional on videoconferences, no surgery or beer goggles required.

8

Content Manager Wayne Cavadi Contributors Sharath Abraham, James Careless, Jennifer Guhl, Carolyn Heinze, Douglas Kleeger, Tomer Mann, Tony McCool, Pete Putman

drinking a Guinness. Now, I’m not much of a drinker—you can usually count the

Cheers, indeed.

LINKEDIN linkedin.com/company/ systems-contractor-news

Content Director Mark J. Pescatore, Ph.D. mark.pescatore@futurenet.com

Group Art Director Nicole Cobban

There I was, in an Irish pub, showing off my beverage (see photo below). But facebook.com/ systemscontractor

CONTENT

VP/Content Creation Anthony Savona

Ireland vacation. I was sorting through our pictures and found one of me

courses of action.

FACEBOOK

JUNE 2023 VOL. 30 NO. 6

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NEWS

Watchfire Purchases Spectrum Scoreboards

D

igital display manufacturer Watchfire has completed the purchase of the assets of Spectrum Scoreboards, giving the

company a complete line of fixed-digital sports scoreboards and timing displays. This transaction represents the second add-on acquisition that Watchfire has completed since H.I.G. Capital

Raiders Streamline Media Operations with Vidispine

T

acquired Watchfire in July 2022.

Founded in 1971, Spectrum is one of the largest privately-owned manufacturers of sporting event scoreboards, and serves private and public schools, colleges, parks, and stadiums. Spectrum’s Houston location will remain fully operational, continuing all manufacturing, sales, and support functions.

he Las Vegas Raiders have chosen Vidispine’s

cloud-native API-based system that offered custom

media asset management solution for its

workflows and integrations to streamline opera-

co-founder of Spectrum Scoreboards. “This has been

“It really is the best possible fit,” said Jim Bishop,

Silver & Black Productions team. The produc-

tions, as well as the ability to integrate with other

a family-owned business since the beginning, so we

tion team produces and archives a wide variety of

applications, including the NFL’s Next Gen Stats

worked really hard in this process to identify a

media content, from game footage to player fea-

application. Brad Phinney, senior vice president and

company that was aligned with our business philoso-

tures to historical documentaries, for distribution

chief experience officer, said the Vidispine system

phy. Watchfire understands our commitment to

across broadcast, in-stadium, digital, and social

“does everything we need today, plus keeps us ready

building a domestically manufactured product that

media platforms. The Raiders needed a flexible,

for future developments and functionality.”

delivers superior performance and then backing it up with unmatched customer service.”

Epson Celebrates Completed Los Alamitos Headquarters

E

pson hosted a ribbon-cutting ceremony for its new headquarters on May 9. Located

“Adding the capabilities of Spectrum, particularly their product set and the team that makes up their service organization, is the next logical step for us in the sports market,” noted Steve Harriott, CEO of Watchfire. “Spectrum produces the best fixed-digit option on the market today, and their approach to product development and support after the sale complements Watchfire’s existing high standards.”

Epson hosted a ribbon-cutting ceremony for its new U.S. headquarters last month.

in Los Alamitos, CA, the new campus

serves as Epson’s corporate headquarters for the

balance,” said Keith Kratzberg, Epson America

United States, Canada, and Latin America, oversee-

president and CEO. “Our newly established Executive

ing operations for home, office, commercial, and

Briefing Center serves as a hub for Epson team

industrial printing, visual communications, wear-

members and partners, providing an environment in

ables, robotics, microdevices, and manufactur-

which we can envision and develop effective strate-

ing. It also features a hoteling workspace system,

gies for future business achievements.”

greatly reducing the required physical footprint for staff, which allowed for an expanded Executive

In addition to expanding operations to more than 150,000 square feet in a two-building, environmen-

Briefing Center to host customers, partners and

tally focused facility, the Epson Campus is the

community members.

physical realization of the Epson 25 Renewed

“By leveraging Epson technologies, we’ve

Corporate Vision. The new campus under-

optimized the space to boost productivity and foster

scores Epson’s commitment to local community

collaboration, while prioritizing sustainability,

engagement, integrated sustainability, and work-

community engagement, and employee work-life

place collaboration.

10

SCN // June 2023 // avnetwork.com

Watchfire is headquartered in Danville, IL.

NEWS

22Miles Helps Visitors Navigate E X C L U S I V E Orange County Convention Center

By Tomer Mann

W

running the 22Miles Interactive Wayfinding

create native mobile Android and iOS apps using the

application on Intel NUC Mini PCs. The interactive

Publisher Pro app development kit, making visitors’

kiosks are supplemented by 60 column signs with

smartphones a crucial part of the facility’s visual

hen InfoComm attendees return to

facility and event information. The OCCC also

communication strategy. Visitors can use the new

the Orange County Convention Center

features 94 menu displays primarily used for

OCCC Campus app to navigate the facility using

(OCCC) in June, they should have an

third-party vendor content.

detailed interactive 3D maps, get turn-by-turn

easier time navigating the venue. The Orlando, FL-

Facility managers can update or replace content

directions to any location, save their parking spot,

based facility has spent the last five years scaling

on any screen and preview, control, or troubleshoot

find transportation pickup points, and submit

a visual communications solution to accommodate

any device in the digital signage network using the

feedback to the facility.

modern facility and attendee requirements. Its solu-

22Miles Publisher Pro App. Third-party vendors also

tion incorporates standard signage, touchscreens,

have limited access to update their menu board

the signage system, so the managers can automati-

and even attendees’ personal devices to create a

content through the 22Miles Web Editor.

cally push updates to the app. The app also inte-

flexible system that can adjust to any event.

“The menu screens process greatly improved, as

A 7-million-square-foot campus spread across

The app uses the same Publisher Pro backend as

grates with Ungerboeck, the OCCC’s event

in the past we had food service vendors basically

management software, allowing visitors to access

several buildings, the OCCC is one of the largest

running around from food court to food court with a

event-specific information.

convention centers in the United States. Averaging

flash drive to manually update signs,” explained

nearly 200 events annually, its messaging and

Michael Distler, OCCC IT manager. “Now they use the

overhaul in 2018, the clear benefits to both attendee

communications requirements change daily. Plus, it’s

22Miles software, which we can easily update all of

experience and facility management have led them

unusual for a single event to take over the entire

the 90-plus menu display signs from one system.”

to steadily scale the experience to more features

After success in its initial phase, the OCCC IT

and screens. InfoComm attendees can download

management team also collaborated with 22Miles to

the OCCC Campus app or visit 22Miles (Booth 809)

OCCC, so signs in different areas often need entirely To accommodate the fast-paced engagement demands of these events, OCCC needed a solution to enable facility managers to update content effortlessly

for a demo of the convention center’s content

22MILES

different information.

Since the OCCC began its visual communication

management system.

“It’s so great to see the project continue to

and control screens anywhere in the facility. Addition-

expand over the years to more touchscreen way-

ally, the OCCC’s food vendors rely on digital menu

finding systems, additional digital signs, and now

boards; they need access to update menu content

even the mobile wayfinding app,” said Richard

directly with menu items, dynamic pricing, promo-

Towner, sales manager at 22Miles. “It’s truly

tions, and more. Most importantly, the OCCC’s

amazing that the project as a whole is made

hundreds of thousands of annual guests need directory

possible by a single platform in Publisher Pro,

and wayfinding information at their fingertips.

needing no custom coding or programming to

The OCCC IT management team collaborated

deliver the 3D wayfinding for kiosks, a native

directly with Intel and 22Miles to implement a

mobile app, and digital units—fully integrated with

comprehensive digital signage and wayfinding

OCCC’s Ungerboeck event feed, too.”

solution. The team deployed 20 strategically positioned 3D wayfinding kiosks across the facility,

A

Wayfinding kiosks have been installed across the Orange County Convention Center.

Tomer Mann is the chief revenue officer for 22Miles.

Shure Strives to Save 100 Million Batteries from Landfills by 2027 ccording to Shure, more than 100 million AA batteries will have been saved from landfills by 2027. The number is based

with fresh batteries.

However, new innovation from Shure has converted

the past five years, Shure estimates that it has already eliminated more than 20 million AA batteries from

those products to rechargeable options, creating

ending up in landfills. The company has adopted

on data calculations from customers worldwide in

significantly less waste. In fact, David’s Byrne’s America

several other sustainable initiatives in areas such as

music production, theater, touring, education, busi-

Utopia Broadway show used Shure’s rechargeable

packaging, facilities, and product initiatives.

ness, government, houses of worship, and more.

system over the course of the run, and the monitor

With previous technology, disposable batteries

“We take great pride in our ability to not only keep

engineer estimated the production saved about 21,000

millions of disposable batteries out of landfills, but

were used to power microphones and transmitter

AA batteries from being disposed of in landfills.

also to provide additional innovation and initiatives

packs. Audio engineers would frequently replace

With Shure’s rechargeable wireless audio

that help our customers and associates be more

batteries—even when those batteries still had

technology, it has transformed sound production into

sustainable,” said Chris Schyvinck, president and

power—to ensure an uninterrupted performance

a much more environmentally friendly operation. In

CEO at Shure.

12

SCN // June 2023 // avnetwork.com

NEWS

T

BOGEN COMMUNICATIONS

Bogen Keeps Students and Faculty Informed

Harnessing existing speaker cabling, Nyquist updated the schools’ respective paging and intercom system without costly retrofitting, while putting in place a solution for both long-term reliability and ease of use. With only one day of downtime, Fairchild Communications had the new intercom system operating efficiently for both schools.

“It was fairly effortless,” said Doug Lengerich, technology director, CCSC. “The integrator knew what they were doing, and it went smoothly.”

Nyquist delivers simplified configuration and

he City of Crawfordsville is a rapidly growing

control for bell/event schedules. A web-based user

suburb of Indianapolis. Nestled within the

interface enables bell schedules to be controlled

suburb, Crawfordsville Community School

From daily announcements to threat responses, Bogen’s Nyquist E7000 provides increased audio functionality at Crawfordsville Community School Corporation.

While FCS had not originally planned to provide

across the entire district from a single user interface.

inputs into the sound systems in the gymnasium and

Corporation is home to more than 2,500 students

Dynamic, scripted automated sequences within the

other large group areas, Ranft said the flexibility of

across six school facilities. From daily announce-

Nyquist E7000 called Routines can support crisis

the Nyquist system allowed them to allow emergency

ments to threat responses, CCSC understood the

plans for emergencies, such as school lockdowns,

calls or tones to be heard even during loud events,

need for reliable and cost-effective intercom sys-

severe weather events, or emergency evacuations.

which provided another level of safety for students

tems to keep administration, staff, and community members connected.

“The school appreciates that with their permis-

and faculty. “Bogen Communications provided

sion, we can remotely access their systems for

enhancements to our technology, with minimal

Indiana-based systems integrator Fairchild

diagnostics and programming,” said Matthew Ranft,

disruption to the schools, and the ability to use most

Communication Systems designed and integrated an

director of sales and marketing at FCS. “One of the

of their existing infrastructure,” he added.

intercom system at Hoover Elementary and Nichol-

main features the school principals and administra-

son Elementary using the Nyquist E7000 IP-based

tors were excited about was the simple way to adjust

project scope to four schools; now, CCSC plans to

paging system from Bogen Communications. The

the bell schedule based on school schedule, to choose

install the Nyquist E7000 platform across all

project required FCS to eliminate a legacy system and

different bell schedules, or even have them

primary, intermediate, and secondary schools in

integrate the Nyquist E7000.

preprogramed.”

the district.

CCSC ultimately elected to increase the original

avnetwork.com // June 2023 // SCN

13

NEWS

Police Association Manages 4K Video Wall with Just Add Power

T

he Fullerton Police Department Association in Fullerton, CA, recently installed a Just Add Power MaxColor 4K60 Series transmit-

ter and receiver to its new meeting and event space.

Installed by HB Integration, the MaxColor natively supports 4K60 in and out, powering the associa-

The Just Add Power MaxColor AV-over-IP solution distributes 4K video over Cat 5 or Cat 6 cable.

tion’s new 2x2 4K video wall.

“I was able to confidently tell the FPDA I had a

With the focus on providing a high-quality viewing

series works with existing Just Add Power drivers and

perfect solution, because it’s something I’ve vetted

experience that would complement the Apple TV’s 4K

supported control systems. Plus, it supports MPEG

myself,” said HB Integration’s Jason Gibson. “I have

content options and the 4K Sony displays that make up

downstreaming for connected devices, such as a

had Just Add Power in my own home since 3G and have

the video wall, HB Integration selected the MaxColor

laptop or a mobile device.

been using the MaxColor models since their release.

4K60 Series. The system infrastructure is supported by

Their products are easy to install, they have great

a NETGEAR 10-port stackable Gigabit Ethernet switch,

the 4K video-over-IP distribution platform that

support, there’s no lag, and they are continuously

Ubiquiti router, and Ubiquiti mesh access point that’s

installers and end users have been clamoring for,”

evolving to add even more simplicity to the system.”

inconspicuously mounted on the wall. The video wall is

said Taft Stricklin, chief sales officer at Just Add

controlled by a URC control system, which is fully

Power. “The installation at FPDA is an excellent

compatible with the Just Add Power system.

example of the proliferation and demand for 4K

For FPDA, HB Integration design plans consisted of four Apple TV video sources. Through the Apple TVs, the organization would be able to access its

MaxColor natively supports 4K60 in and out,

“Our MaxColor Series was engineered to provide

experiences beyond the living room. We’re proud to

DirecTV channels from the DirecTV app as well as

allowing end users to play 4K/UHD video. With

be the system of choice for HB Integration’s design

music and other content with ease. In addition,

MaxColor, 12-bit 4K video can be distributed over Cat

and help them create a flexible and easy-to-use

anyone would be able to AirPlay content directly from

5 or Cat 6, eliminating the expense of upgrading to

distribution system that will meet the association’s

their own device.

fiber and buying more costly network switches. The

visual needs now and in the future.”

AVI Systems Rebrands Its Microsoft Consulting AVI Systems has a new brand identity for its Magenium Solutions business for Microsoft Teams deployments. The new logo design evolves the Magenium brand to remain strong on its own but be visually recognizable as part of the AVI Systems business. It is the first rebranding in the company’s history and reflects both organizations’ desires to bring the brands into harmony and eliminate any confusion in the marketplace.

Throughout its 16-year history as a Microsoft consulting firm, Magenium has built and maintained its brand as the business organizations choose when they need to modernize their technology. “By aligning ourselves more closely with our parent company, we believe the market will understand that our reach has evolved to deliver solutions to our customers globally,” said Tom Egan, CTO. “Our Microsoft consulting practice at Magenium has grown significantly in recent years,” said Jeff Stoebner, CEO at AVI Systems. “As the leader in Microsoft Teams Room deployments, we want to ensure that clients get premiere services from Magenium as well as the technology and support they expect from AVI Systems. This new brand solidified our approach in working together to deliver the services and technologies every modern workplace requires.”

14

SCN // June 2023 // avnetwork.com

NEWS

Marshall Cameras Provide POV for Kean University Esports

F

PAD Celebrates 30th Anniversary

to Marshall Electronics for its CV380 POV cameras to enhance the learning, broadcast,

F

and competition experience in the university’s new esports center.

anniversary. PAD has carved out a

or one of its most recent projects at New Jersey’s Kean University, Horizon AVL turned

ounded by Boston-based musician and audio engineer Dave Malekpour, Pro Audio

Design (PAD) is celebrating its 30th

There are 12 Marshall CV380 cameras, one at every player station in a 6v6 setup, to capture the

global reputation as a leading studio design, integration, and pro

POV position of each player. The captured footage is then streamed to the team’s Twitch channel, as

audio retailer with its small yet highly experienced team—and it’s to

well as the center’s LED wall, where six players from one team are shown simultaneously as a group.

his team and clients that Malekpour credits the company’s success.

The CV380 delivers 4K, UHD, and HD video while maintaining a discreet presence. Its

“Celebrating a 30th anniversary is a huge milestone for any MARSHALL ELECTRONICS

flexible CS/C lens mount offers a wide variety of lens options. For Kean University’s esports center, the team at Horizon AVL paired the Marshall CV380 cameras with an 8 MP, 3.8-16mm varifocal lens.

“For this project, the CV380 offered

business, and we couldn’t have achieved this without the help of PAD’s incredible team and loyal customers, said Malekpour, who serves as president of PAD. “Their support and dedication have enabled us to grow into what is now the PAD Group—and for that, we are extremely grateful.”

Malekpour developed a deep appreciation of music early in life. In 1989, he founded Anything Audio, specifying audio systems for

everything we needed,” said Joshua

hospitality, event venues, and recording studios. He spent the next

Kell, CEO at Horizon AVL. “When it

three years refining the business to focus on pro studio installation

came to the form factor and the quality

projects and equipment refurbishment. In 1993, he established PAD,

of what we were looking for, it really met all our requirements.”

16

SCN // June 2023 // avnetwork.com

Marshall POV cameras support esports tournaments and events at Kean University.

which combined Malekpour’s talent for selling audio gear with advanced studio design, systems integration, and technical services.

NEWS virtual set. Was it as stunning in real life as the massive wall from Vanguard LED Displays a few rows over? Of course not. But on camera it looked just fine—and the projector solution means no moiré issues, lower power consumption, and lower equipment costs.

And there’s one more important note: Someone has to create the virtual reality for your VR setup.

Whether it’s a sports stadium or the Rocky Mountains or even outer space, stock images will only take your background so far. If VR is going to succeed in the long term, customers are going to need access to talented graphic artists. To me, it feels like yet another avenue LG had a live demo of its VR capabilities, allowing NAB Show attendees to look behind the curtain at its technology.

for managed services (read: ongoing revenue streams) for integrators.

2

Ross Video is huge.

I know what many of you are thinking: Well, duh.

Fair point.

I’m not saying that Ross Video wasn’t big

before—I’m saying that through its recent acquisitions, expansive product offerings and solutions, and overall business strategy, Ross has reached the rarefied air of a company that is literally setting the direction—and raising the bar—of the production, broadcast, and Pro AV industries.

During the company keynote on Saturday, David Ross, president and CEO, said the company has experienced 31 years of consecutive growth.

Through its strategic acquisitions, Ross now has a nearly 200,000-square-foot global manufacturing footprint and around 1,500 employees (about 280 of whom were at NAB Show). I talked with Ross briefly at the event, and he said the company is “the equivalent of 20 companies in one, all of them

Observations from the 2023 NAB Show Floor

By Mark J. Pescatore

T

Among several VR demonstrations across the

working together.”

What I saw at their keynote event was a growing, dynamic company with a plan. What I saw on the show floor was a large chunk of exhibit hall real estate that was buzzing with activity. What I see from the company is innovation, quality, and leadership.

So, I’m going on the record: Ross Video is now a

show floor, FOR-A had a particularly vibrant LED

cornerstone of our industry.

display in its booth. Last month, the company

3

he NAB Show celebrated its 100th anniver-

announced a strategic partnership with Alfalite, a

sary in Las Vegas in April, and there was

Spain-based LED panel manufacturer, to market its

plenty to see. While foot traffic seemed a bit

screens in select areas. Absen also had some

Industry trade shows are going to be just fine.

Behind the undeniable joy on the faces of reunited

hit-or-miss on Sunday, the Monday and Tuesday

jaw-dropping large displays. If NAB was any

NAB Show attendees last year, there was some

crowds seemed larger, more consistent, and I dare-

indication, prepare to experience VR nirvana at

trepidation from organizers and exhibitors: If we

say bustling. Here are three takeaways from my time

InfoComm in June.

build it, will they come? Well, they did, even if they

on the show floor.

1

Don’t believe your eyes.

So why the maybe? As you might expect, cost may derail the plans of VR adoption for some. A

didn’t break attendance records.

For its centennial show, the National Associa-

video wall is not an inexpensive investment.

tion of Broadcasters announced 65,013 registered

VR is taking over the world. Maybe.

Customers may have grand plans for virtual

attendees, including 17,446 international attendees

LED walls were everywhere on the show floor. For

production for corporate studios, broadcast studios,

representing more than 160 countries. That’s

me, it harkened back to the early days of HD at NAB,

houses of worship, and other installs, but they may

roughly 20% more than the 52,468 registered

when suddenly everyone had an HD display at their

balk at the equipment, installation, and power

attendees from last year. There were also 1,208

booth to show they were part of the new trend. Sure,

consumption costs.

exhibitors spread across the West, North, and

there was still plenty of greenscreen on display at the

Panasonic Connect had a clever alternative (that is

Central Halls of the LVCC. Yes, attendance still falls

Las Vegas Convention Center, but VR was definitely

yet to be named) at its booth. They had three projec-

short of pre-pandemic numbers, but it’s definitely

this year’s “shiny new object.”

tors working through its KAIROS system to create a

trending in the right direction.

18

SCN // June 2023 // avnetwork.com

NEWS March. And the result lands almost

That tightening will reduce business investment and

exactly in the middle.

meaningfully increase recession odds this year.

A level of 61.6 is good news, as it

Solid AV Growth Despite Uncertainty

By Peter Hansen

M

indicates a strong growth rate similar to

The AV Employment Index (AVI-E) continued its steady show of strength. The numbers reflect a bit of

pre-COVID norms. According to survey respondents,

backlog from 2022’s strong revenue growth, both

it is the net result of several important factors. On the

because companies struggled to hire given the difficult

negative side, you have continued supply issues,

labor market and because companies were hesitant to

though they are improving. On the positive side, you

invest in staff after such a difficult couple of pandemic

have the continued return to non-pandemic norms.

years. That puts the AVI-E currently at 60.2.

Uncertainty is a factor as well. As we cover in the next

That level is lower than the AVI-S, but steadier

highlight, the possible recession is holding off for now

employment is normal. In fact, the AVI-S is commonly

but could easily strike.

farther ahead of the AV-E than just 1.4. In short, Pro AV

GDP numbers have come in for the first quarter of

payrolls continue to undergo healthy expansion.

2023 and closed the door on the once-popular idea that

Perhaps for similar reasons, the overall labor

that time window would see the start of a recession. U.S.

market is also a bright spot for the wider economy. For

GDP increased at an annualized rate of 1.1%, EU GDP

April, the U.S. Bureau of Labor Statistics reported

grew at an annualized rate of 1.2%, and China’s GDP

another significant jump in payrolls (253,000), concen-

increased at an annualized rate of 9.09% (though that

trated mainly in the services sector as it continues to

arch was great; now April is good. The latest

reflects a weak 2022 Q4 as the COVID-zero policy largely

revert post-pandemic. Meanwhile, unemployment

Pro AV Sales Index (AVI-S) came in at 61.6,

ended). Altogether, it’s a picture of sustained economic

ticked down to 3.4%.

exactly in line with expectations.

growth in defiance of expectations in Fall 2022. That

The preceding months followed an uneven course:

January and February had modest but meaningful

said, there are no guarantees of continuance.

The Pro AV Business Index report is derived from a monthly survey of the AVIXA Insights Community, a

The banking sector continues to struggle, particu-

research community of industry members that tracks

growth, with scores near 57. Then March surprised,

larly within the United States, where a domino effect is

business trends in commercial AV. For more informa-

leaping up almost 10 points to 66.0. We interpreted

shutting down regional banks. These bank failures

tion about joining the AVIXA Insights Community, visit

that as reflecting both noise and signal, suggesting

represent a major tightening of credit availability far

www.avixa.org/AVIP.

that April’s results would be above February but below

above and beyond the Federal Reserve’s rate increases.

Peter Hansen is an economist at AVIXA.

avnetwork.com // June 2023 // SCN

19

PEOPLE EXECUTIVE Q&A

Looks Good, Sounds Good

Paul Sabbah Position: Business Development, Commercial Sales Company: Leon Speakers Overtime: I play a lot of tennis, a lifelong passion of mine, and golf, a lifelong

Leon’s Sabbah Emphasizes Form and Function for Commercial Solutions

By Mark J. Pescatore

: How long have you been with this company,

to design around and take up large amounts of space.

Response to the product has been excellent, and

In the corporate world, that’s expensive real estate. In

we are seeing opportunities to design versions of Cove

these situations, tech concealment becomes not only

for corporate spaces as well. Cove has also been a

a design issue but also a cost issue.

great way for us to leverage partnerships with

and what are your responsibilities?

Paul Sabbah: I joined Leon Speakers 10 years ago as

frustration of mine.

Logitech and Shure by including their products in a : What was the inspiration for the Cove desktop

bundle with Cove.

an independent sales rep covering the international

workspace, and how has the response been from

market. Over these 10 years, I was asked to take on

at-home workers and office personnel?

more territory (a bit of the U.S., as well) and to also

PS: Cove is a modern desktop designed for work,

utilitarian in nature, but products like your Axis

focus on the commercial side of our business, which is

home, or co-working spaces. It features adjustable

series have raised the bar considerably. What

the fastest-growing portion of our sales portfolio.

backlighting, a sound-dampening felt lining, and a

inspired the auditory upgrade?

sleek design. Our founder, Noah Kaplan, conceived of it

PS: There are plenty of simple, low-cost in-ceiling

: You recently told me Leon had doubled its

when the pandemic started, thinking that workers at

products on the market. When we decided to offer

commercial sales in 2022. What’s the secret to your

home were not being given the best chance to succeed

this to our dealers, we took the “Leon approach” and

success?

with their tech and newfound “virtual” work life.

made the product great, fully featured, and

: In-ceiling speakers used to be, shall we say,

PS: We have been riding a huge, global technology-

customizable.

refresh wave. Adoption of 4K videoconferencing

Leon Cove

cameras, digital technologies, and large displays is

: What are the differentiators in a high-quality

skyrocketing due new the emergence of post-COVID

soundbar?

hybrid work environments. Leon had been a highly

PS: First and foremost, sound quality has to be

regarded manufacturer of design-friendly AV

superb, but we go beyond that by offering flexible

solutions before this wave, so we have been able to

mounting options, customizable cabinet colors,

transition seamlessly as a valued resource for this

literally hundreds of speaker grille designs and colors,

growing market.

and fast lead times for custom sizes.

: You produce technology concealment

: I need to ask about your LiquidView Window.

solutions for several big-name partners. Why not

What makes it different from other displays, and

just focus on a one-size-fits-all approach?

are your sales coming more from residential or

PS: One-size-fits-all does not apply to our

commercial customers?

customers, so it does not apply to us! Our customers

PS: LiquidView is, in a word, amazing. The ability to

come in all shapes and sizes, using different UC

create a digital window on a wall where none existed is

platforms, all manner of display technologies, and

one thing; it’s quite another to time-synchronize

many of them have both client-facing rooms and

digital content on a 24-hour cycle and give the end

“internal” rooms just for staff. Consequently, one

users an app to select from many gorgeous views, all

single approach won’t meet all needs.

filmed in 8K. We assumed that the resi market would embrace it, but have discovered LiquidView Window

: People used to love to show off their AV

also resonates with commercial clients for applications in hotels, hospitals, and corporate offices.

components, so why is technology concealment becoming so popular?

PS: Leon is uniquely positioned to answer this

: Finally, the boss just told you to create a

question because we have both a residential business

corporate conference demo room. What Leon

and a commercial business. On the residential side,

speakers are you installing and why?

people do love to show off their fancy speakers,

PS: Horizon Interactive is our flagship product—no

high-end amps, and large televisions—and their

room designed by me would be without it. To this

jewelry and their cars. These are aspirational

product, I would add our Ultima drivers to boost

possessions that denote wealth and cultural

audio intelligibility and enable Horizon Interactive

refinement.

to be used for more than conferencing, like music

In the office, technology is more of a necessary evil—a lot more devices, more cabling, multiple screens, and cameras, which collectively are difficult

20

SCN // June 2023 // avnetwork.com

listening. The most important part of a meeting is Leon LiquidView

audio, so the room I design will surely emphasize this capability.

PEOPLE EXECUTIVE Q&A

Change of Plans New ClearOne CEO Graham Is Moving Manufacturing, Stressing Certifications

my unique strength in continuing ClearOne’s legacy by giving me the opportunity to move into this role. : Now that you no longer have “interim” status, what are your short and long-term goals?

Position: CEO Company: ClearOne

DG: In the short term, ClearOne is working to transfer

Overtime: I enjoy reading science fiction. I also spend

our manufacturing from China to Singapore. There

some of my spare time in my home gym trying to

are several benefits we will gain from this transfer,

keep in shape.

including TAA compliance, which allows us to qualify for certain sales to the U.S. government and avoid China tariffs. The downside is that the transition places constraints on the volume of products we can

By Mark J. Pescatore

Derek Graham

produce until the transition is complete.

Longer term, I want to do a better job of addressing

these devices “SpeakerMics.”

Conference phone is the name ClearOne uses for a device that can operate as a standalone phone instead of working only as a peripheral to another

the concerns and needs of our channel partners and as

device. Conference phones have a built-in speaker,

our revenue grows, I would like to add more internal

one or more microphones, a keypad, and a display

what are your responsibilities?

programs that benefit our employees. I have given the

that can be used for dialing and showing the status

Derek Graham: I started working for ClearOne in July

team a goal to increase the interoperability of our

of a call. They are connected to a POTS or VoIP

2003, so I have been with ClearOne for about 20 years.

products with products from other companies. I want to

telephone line. Conference phones may also be able

Currently, one of my responsibilities is setting the

obtain more Zoom certifications and add Microsoft

to connect to another conference phone, and/or a

strategic direction for the company and making

Teams certifications for our products. I also want

laptop via USB or Bluetooth. A tabletop microphone is

decisions that drive growth in revenue and profit.

ClearOne to continue to innovate by using advance-

just a mic without a speaker.

Another responsibility is balancing the competing

ments in computing power to add new features, improve

needs of our employees, customers, and investors.

audio and video quality, integrate more functionality

: How long have you been with ClearOne, and

: How has your engineering background,

into fewer boxes, and leverage new technologies to

customers looking to adopt AVoIP workflows?

make it easier to configure and deploy our products.

DG: Many potential AVoIP customers want to use their existing IP networks and set up a VLAN to

particularly with ClearOne, helped you prepare for your role as CEO?

: What are the biggest stumbling blocks for

: What area is drawing the most business for

stream video, but they also want low video latency

DG: My engineering background taught me how to

ClearOne, home office or commercial solutions?

and high video resolution. These customers often find

find the optimal solution for a problem with a given

DG: Commercial solutions are generating the most

that they do not have sufficient bandwidth to support

set of resources and constraints. My experiences

revenue for ClearOne these days. We experienced a

their desired AVoIP use cases. Also, even though video

prepared me by immersing me in projects that often

significant sales increase in 2021 for our video cameras

compression formats are standardized, there can be

had problems with several subcomponents and

for home office use, as many people around the world

interoperability issues when customers try to

layers of complexity along with schedule deadlines

started working from home due to COVID-19, but in

integrate AVoIP streaming equipment from different

and cost constraints.

2022, video sales for home office use decreased.

vendors into the same installation.

My first role at ClearOne was lead engineer in a subsidiary called VideoLabs in Minnesota. Over time,

: How important is BYOD in today’s hybrid

: Your company has established ClearOne

I was given the opportunity to take on roles with

workforce and educational settings?

University—why such an emphasis on education?

greater levels of responsibility.

DG: BYOD is very important because these days, a

DG: Our professional audio products offer system

significant percentage of people work from home for

integrators a lot of power and configurability. To make

opportunity to work with and provide deliverables

at least part of the work week. For those people,

effective use of that power, industry practitioners

to all areas of the company. In addition, I had the

having the ability to use the same computing device

need to understand all the features and the different

opportunity to contribute to the company’s patent

in the office or classroom and at home can

ways our products can be configured. They also need a

portfolio as an inventor and play a key role in

significantly improve productivity.

foundation in the principles of audio for conferencing

As my responsibilities grew, I was given the

defending the company’s intellectual property.

ClearOne has a strong legacy as a pioneer in the

and sound reinforcement. Armed with that : ClearOne has speakerphones, conference

knowledge, a practitioner can confidently

conferencing and communication space. I am

phones, and tabletop microphones. What’s the

commission a space and achieve a level of system

thankful that our board of directors saw that I had

difference?

performance that will delight their customers.

aptitude for greater responsibility and recognized

DG: Speakerphone is the name ClearOne uses for peripherals for a computer that have a built-in speaker and one or more microphones in a common housing. They allow a user with a laptop or

technology, I expect to see broader deployment of

mobile phone to connect to one or more

multiple lenses and sensors in a single camera along

speakerphone peripheral devices in a

with AI capabilities. For pro audio, I expect to see

conferencing space. Speakerphones can

technology improvements that make it easier for

generate louder audio output and capture audio

ClearOne CHAT 150 BT Group Speakerphone

22

SCN // June 2023 // avnetwork.com

: What’s next for the Pro AV industry?

DG: In the area of professional cameras and video

industry practitioners to program and deploy

from a larger area in a conferencing space than a

professional audio equipment, integrate equipment

single computing device. Speakerphones are typically

from different vendors more seamlessly, and manage

connected to a computing device via USB or

all the equipment in an enterprise from a single

Bluetooth. Some companies have started calling

application.

PEOPLE NEWSMAKERS

AURORA MULTIMEDIA has

in the enterprise technology sector. He has worked

BROADCASTERS

appointed CHARLES DUNCAN

with Avidex, Crestron, Tempest Technologies, and,

GENERAL STORE is now a

as its national consultant liaison.

most recently, Zoom Video Communications.

He has been in the AV Industry

Rep Report

U.S. dealer rep offering nationwide support for

since 1997, where he started in

As the company pushes ahead

PLAYBOX NEO. Known as a leading dealer for

tech support for AMX. He quickly

with the next stage of its growth

radio and audio solutions, BGS has expanded

moved into teaching system

strategy, acoustic isolation

significantly into the broadcast and video

design, installation, and programming. In 2001,

specialist STUDIO FLOAT has

production market, hiring several former

Charles stepped into the AV consultant world as a

appointed TODD ERICKSON as

broadcast engineers to its staff and adding lines

manufacturer liaison, and being well versed in AV

director of sales and marketing.

such as PlayBox Neo, AJA, Studio Technologies,

His primary focus is to drive the

BirdDog, BlackMagic Design, and Kramer.

Charles Duncan

control systems and large-scale video displays has

Todd Erickson

led to some great relationships in the AV consultant/

growth of Studio Float in North America by building

architectural community.

sales in multiple market verticals, and he is also

EASTERN ACOUSTIC WORKS (EAW)

responsible for driving forward the expansion of the

has announced its newest distributor,

CRESTON has promoted JOHN

company’s global distribution network. He brings a

IMPORTADORA KARMA SA DE CV (IKA), which

CLANCY to chief sales officer. In

professional musician/producer/engineer background

is now offering EAW’s portable and integration

the newly created role, Clancy

and mechanical engineering experience to the role.

solutions to customers in the Mexico region.

will take charge of Crestron’s

With 15 years of experience and seven branches

entire sales operation, unifying

Industry veteran MARC

throughout the country, IKA has served

teams across global regions and

BERTRAND has joined THEORY

Mexico’s live events market with a wide variety

channel categories to drive

PROFESSIONAL as COO. He has

of musical instruments, audio and lighting

strong collaboration and cross-functional engage-

experience building some of the

solutions, and technical support.

ment between business units. He has more than 30

audio industry’s most renowned

years of experience in the AV industry. Clancy joined

brands, including 15 years at

VISION2 MARKETING is now representing

Tannoy North America, where he

LOWELL MANUFACTURING in the western

John Clancy

Crestron seven years ago. Under his leadership, the

Marc Bertrand

global residential sales teams have become more

moved up the ranks to vice president of sales and

United States, including Southern California,

integrated, while sales in each region have continu-

ultimately managing director. He also spent eight years

Southern Nevada, and Hawaii. Led by Mick

ally experienced year-over-year growth. Most

as CEO at TC Group Americas and more than five years

Beisel and Lee Carpenter, Vision2 Marketing

recently, he spearheaded the creation of the Crestron

at Adamson Systems Engineering, most recently as

will handle the commercial AV and security

hospitality division.

CEO. A division of Theory Audio Design (Theory) and

markets for Lowell’s line of rack, power, and

sister company to Pro Audio Technology (PRO), Theory

audio products designed for professional

Professional will officially launch at InfoComm 2023.

systems integration.

LIGHTWARE VISUAL ENGINEERING has added

Michael “Moose” Adams

MICHAEL “MOOSE” ADAMS as

USHIO, parent company to

director of enterprise sales for

Christie Digital Systems, has

Ushio for nearly four decades, Naito brings strong

the Americas. He will champion

announced KOJI NAITO as the new

leadership and industry-wide experience to Christie.

enterprise sales operations and

global chairman and CEO of

Naito succeeds HIDEAKI ONISHI, who is now Christie’s

lead business development to

Christie. He also holds the position

president and COO. In addition, ATSUSHI KURODA,

establish and strengthen

of president and CEO of Ushio and

formerly of Sharp NEC Display Solutions and currently

customer relationships. Adams has more than 30

Koji Naito

will oversee both companies.

senior director of Christie’s Strategy Office, has been

years of success in sales, marketing, and operations

Having held progressively responsible positions at

appointed Christie’s CTO and chief strategy officer.

Key Appointments Usher in New Era for Mersive MERSIVE TECHOLOGIES announced three new

other private equity firms.

Promoting Carroll brings a new level of AV expertise

leadership appointments in April, including DAMIAN

Young joins Mersive with more than 20 years of

BLAZY as CEO, ALAN YOUNG as chief product officer,

experience in product management, strategy, mergers

2020, and has been instrumental in driving the

and JOEL CARROLL as executive vice president of sales.

and acquisitions, and a patent portfolio. He has served

company’s sales over the last three years. Prior to

The key positions were designed to usher in a new phase

in product and executive roles at both PE-owned and

joining Mersive, Carroll held roles at various AV

of strategic growth for Mersive, as well as kick off a

public corporations such as PWC, CA Technologies, and

companies, including Wolfvision, Atlona, and Extron.

streamlined product philosophy for the company’s

most recently, InRule Technology, where he served as

“I have watched Mersive create a first-of-its-

Solstice collaboration platform, which enables users to

chief product and information security officer.

to the Mersive culture. He started at the company in

kind collaboration tool and grow into something very

easily share content from any device to any display in a

special,” said Blazy. “Our Solstice collaboration

meeting room, huddle space, or classroom.

platform will fundamentally change the way we

Blazy, a principal at OpenGate Capital, the

engage with technology for meetings and shared

company that acquired Mersive Technologies in 2017,

learning. Leading the company into the next era of

wanted to be involved in the company on a much larger

innovation alongside a rock-solid team is exciting,

scale. He brings with him more than a decade of executive leadership experience from OpenGate and

24

SCN // June 2023 // avnetwork.com

and we are entering the next era of Solstice innovaFrom Left: Damian Blazy, Alan Young, and Joel Carroll

tion and revenue growth.”

BEYOND THE TECH PEOPLE

Get That Deposit!

Make Sure Compensation Follows a Payment Plan

Club Rules I want to share a method I have used successfully when dealing with nightclubs. Many, many integrators flat out refuse to do business with nightclubs, having been burned more than once.

I once installed a system for the brother of a very famous celebrity, who opened a club. I got a deposit and was to receive weekly payments on Mondays.

Payments were scattered, as the brother would spend the money over the weekend, and when we would

By Douglas Kleeger

D

I finished my work a few hours early and was

meet on Monday, no money. Solution: My DJ friend

released for the week. I checked out of the hotel and

would call me on busy Saturday nights, and I would go

got my check. Turns out my check bounced—and I

there at 4 a.m. to collect.

eposits in advance of you starting a project

started hearing rumors that nobody got paid or was

are not only necessary and standard prac-

getting paid.

tice, but should never, ever be waived. I’ve

So, by chance, I came up with a different method.

I would get a deposit (at least one-third) to install the

As I recall, the company making the commercial

system. The club owner would sign a lease-to-own

been working in this industry for many years; my

was using the deposits from commercials not shot yet

contract, whereas there would be monthly payments

typical terms for integration/installations are one-

to pay the previous commercials costs. So, when a big

over the course of a year or two. It was in the contract

third deposit before start of work, one-third when

commercial that was lined up canceled, the company

that I owned the equipment until the lease was paid

the installation starts, and one-third upon comple-

had no money and went bankrupt. They did make

off, and if they missed a month and did not make

tion, with a clause for substantial payment in the

good on my check, as it is a crime here in Georgia

good within a few weeks, I could go in and remove the

event there are some lingering items.

(where I live) not to do so, but it was a disaster. People

system. In New York, you would have to fill out and

go out of business every day, and likely will not tell

file with the state a form called a UCC1, which

you of their difficulties while you’re on the job.

registered the property as your personal property.

As a consultant, it’s also one-third deposit before work starts, additional payments based on deliverables, and COD upon completion. No, I do not wait until

How did it work? Basically, when I sat with the

my client gets paid to get paid. There are just too

Pull the Plug

club owner, he would ask, “You’re saying if I make 18

many variables. For starters, I am typically not privy

Here’s another example. Recently, a former cow-

payments and then stop, you still own the system and

to the relationship my client has with the end user,

orker, who was now working for an AV integrator,

can take it?” I would say, “Right. Are you going to

not to mention the stability of the end user.

asked me if I could help engineer a broadcast project. I

miss any payments?” Desperately needing the

said no, as I had other commitments, but I was able to

system to open, they would say, “Of course not.” I

make a recommendation for a broadcast consultant

would then say, “Then you have nothing to worry

Let me give you an example. Some years ago, when I

that worked out for him. Of course, as I bowed out, I

about. Sign here.”

was still active in the film industry, I was hired as the

told the consultant to give me a call if he got the

location sound and equipment supplier and recordist.

project and needed some engineering support.

As usual, I agreed to a flat rate, with the condition that

My referral led to the start of a relationship

I would be paid COD upon completion. Yes, I know we

between the integrator and consultant, and they

are talking about deposits, but crews don’t get

proceeded with the project. Later, I got a call from the

deposits to start work. This story is relevant because it

consultant to assist with the engineering. We entered

illustrates the absolute absurdity of what can happen.

into an agreement, and I requested and received a

The gig was a TV commercial with about a $1

one-third deposit for engineering services. The

Bad Commercials

If they closed up, I could take the UCC1 forms to the sheriff, get into the building, and retrieve the system. Without those forms, the system would be sold off to pay the club’s debt.

Nightclubs are a great and rewarding market— just get it done right and in writing.

million budget featuring Michael Jordan for a major

overall size of the AV project, including the broadcast

Respect the Process

food brand. It was a weeklong shoot in Birmingham,

component, was more than $1 million.

Regardless of the position of the company that hires

AL, including four days of shooting/recording at

Now it starts to get complicated. My friend called me

you, never feel uncomfortable asking for a deposit

multiple locations, followed by a day with Jordan

and said the company that had recently purchased the

before you start work. No matter the terms they

recording his dialogue. Yeah, it was cool to meet

AV integration company for which he had been working

established with their client, get your deposit up front

Jordan and work with him.

decided to pull the proverbial plug on the newly acquired

and set up a contract for payments with milestones.

AV side of the business. Just like that, the company

Regardless of the position of the company that hires you, never feel uncomfortable asking for a deposit before you start work.

canceled the AV contract we were all working on.

The consultant I had been working for had done

For me, it’s about process and procedure, something I have preached for years. Contracts are unnecessary—when everything goes as planned. But

some billing but had not been paid—and for whatever

from small project nuances to larger issues to

reason, they did not get a deposit up front. What if

catastrophes like what I’ve shared, maintaining your

they don’t get paid anything or even reimbursed for

procedure of getting a deposit will help you from

my deposit? Typically, a deposit for a project is not

suffering too much of a loss if a project goes sideways.

transferred to another project. However, I recom-

Protect yourself and be comfortable to walk away

mended the consultant, and they gracefully paid me

from folks if they won’t pay you a deposit. It doesn’t

my deposit. I’m working closely with the consultant

matter if it’s “not their style.” If they don’t have the

so his company doesn’t take a loss, which I think is

money to front you, or they want you to wait for them

the right thing to do.

to get paid, don’t do it.

But what a mess. What were the chances that a

Doug Kleeger, CTS-D, DMC-E/S, XTP-E, KCD, is the

multi-year, big-money project would dissolve so fast,

founder of AudioVisual Consulting Services. Contact

and under these circumstances?

him with questions or comments at doug@avcs.us.

avnetwork.com // June 2023 // SCN

27

BUSINESS VIRTUAL PRODUCTION Webster University’s new virtual production stage features an Absen LED wall and ARwall on-set workstation.

An Immersive Education Absen, ARwall Help Webster University Launch New Production Capabilities

By Carolyn Heinze

I

n Fall 2022, Webster University in St. Louis deployed a virtual production (VP) stage in its

foot Sverdrup Building. Rothenbuhler said the main

cinema world, when you’re editing your footage and

driver behind the VP stage deployment was the

you’ve gone from Shot A to Shot B and the red brick

school’s goal to be on the forefront of media produc-

wall—the background—changes from red to orange,

tion technology.

then you have to change it all in post production.”

“Right now, the most famous applications are for

ARwall’s on-set workstation includes its ARFX Pro

The Mandalorian and some other major studio produc-

Plugin, as well as the ARFX Launcher. The tools are

manufacturer Absen and XR company ARwall, the uni-

tions, but think about smaller television and video

powered by Unreal Engine 5, a real-time 3D creation

versity integrated a 20x12-foot, 1.5mm-pitch Absen

production, [such as] corporate events, conventions,

platform. The ARFX Pro Plugin combines pre-visualiza-

AX Pro LED wall and ARwall ARFX Pro Server System.

or producing a TV commercial,” Rothenbuhler offered.

tion, production, and post in a single tool set. “Basically,

Instead of closing down a major fast food chain

you use the plugin to do the pre-vis and animatics, and

different undergraduate majors as well as media

restaurant, for example, producers can now create a

you’re going to use those exact same bookmarks and

production program that enables students to combine

virtual dining room in a studio. Filmmakers who need a

presets to actually go and shoot your project,” explained

a number of disciplines for a more diversified degree.

sunrise scene can shoot whenever they want, not just

Rene Amador, CEO and co-founder of ARwall.

According to Eric Rothenbuhler, dean, the School of

when the sun is rising.

School of Communications. Working with LED wall

Webster’s School of Communications offers 15

Integration with Unreal Engine also simplifies the

Communications also operates an internship office

Brian Macauto, director of virtual production at

production process. “What we’ve done is [include] all

internally, allowing students to produce projects for

Absen, said the company’s AX Pro LED wall includes

the tools for virtual production in the actual engine—

external customers.

several features that are well-suited for VP, including a

very much like a video game menu—so that you can

high base refresh rate, accurate brightness, and precise

change the color and the camera settings on the fly,”

practice, so our students have their hands on equip-

color temperature levels. “In a normal LED application,

Amador added.

ment the second week of their freshman year,”

none of these things really matter,” he said. “In the

“Our curriculum is built on integrating theory and

Rothenbuhler said. “We bring client work into

Lights, Cameras, Pixels

classes, so students have experience with real

Webster’s virtual production stage uses ARRI

budgets, real deadlines, real clients. It’s a

cameras. In applications like this, to ensure

hands-on curriculum, and we take pride in the

that the cameras play nice with the LED wall,

quality of the facility and the equipment.”

Amador counsels a solid calibration system. As the physical camera moves, the virtual camera

Head of the Class

is “attached” to it at a 1:1 spatial ratio. “What

The virtual production stage is part of the

that’s going to do is align the virtual camera to

second phase of a remodeling project that involves the school’s entire 66,000-square-

28

SCN // June 2023 // avnetwork.com

the physical camera so that they’re basically From left, Eric Rothenbuhler, Rene Amador, and Brian Macauto

stuck together,” he said.

BUSINESS VIRTUAL PRODUCTION

VP Opps for Integrators

you’re not going to run into too many issues.”

pitch of the LED wall at Webster, enables people to get

Don’t Just Sit There

While large-scale studio projects get the most

closer to the screen. “If space is a consideration, then

In order to achieve an acceptable ROI on this

press, virtual production (VP) presents plenty of

you will want to consider a tighter pitch screen so that

technology, Rothenbuhler said it was necessary to

opportunities for other markets. Absen's Brian

you can avoid moiré effects,” Amador said.

incorporate it into the school’s curriculum quickly.

Macauto noted that higher education and corporate video can also benefit from this technology.

At 1.5mm, actors can be six feet in front of the

This means that both faculty and students must be

screen—and with the screen slightly defocused,

excited about learning the new tech and using it for

At the same time, VP remains a highly

moiré and pixelation aren’t a problem. “For those

their projects. “The potential mistake is to spend a

specialized field, one that is unfamiliar to many

really shallow close-up shots,” he observed, “it’s a

lot of money on the new technology and think

traditional Pro AV integrators. Macauto said

good fit.”

that’s the end of the story, and the technology just

employing a full-time specialist is probably

Webster is utilizing its existing lighting rigs for its

sits there,” he said. “You have to have real classes

cost-prohibitive. For integration firms that are

virtual production stage. But in general, Amador

seeking to expand into this area, he suggested

argued that directors of photography working in this

The VP environment eliminates a lot of the

they partner with reputable VFX firms.

type of environment will discover they need smaller

post-production stress associated with traditional

lighting kits, since the LED screen is, itself, a source of

greenscreen technology, according to Amador, who

and VP become mainstream types of projects—is

light. ARwall recommends DMX or Artnet systems,

has more than 350 commercials under his belt. On

to bring in a third-party consultant who has that

which can be driven out of Unreal Engine.

greenscreen shots, he said the director is not always

“The stopgap solution right now—before XR

30

Pitch size is another important component of a VP environment. A tighter pixel density, such as the 1.5mm

that are really using it in their regular curriculum.”

experience as a subcontractor to the integration

Previously, shining light directly onto an LED

100 percent certain they got what they needed on

company,” Macauto said. “They will be paid as a

backdrop produced too much glare. These days, this is

set—and if they haven’t, they’ve got to fix it in the

consultant to do the design work, and then the

rarely a problem, according to Amador. “The new LED

editing bay.

integration company basically takes over the

panels that are being generated by our partners and by

installation part. They could even bring in the

most of the industry have a low-reflectivity, low-

“Instead of asking you to do it later, we’re basically

consulting company to commission and program

glare matte finish on the black set portion of

giving you the power to do it right there. It reduces

the system.”

the screen,” he said. “At this point, you can shine a

some of the tension on set. That’s the headline for

spotlight directly onto the screen as a hard key and

virtual production.”

SCN // June 2023 // avnetwork.com

“There is a lot less uncertainty,” he said.

BUSINESS ESPORTS

Let the Games Begin

the 36x32.5-foot room that would become the Lakers centralized gaming hub, including the creation of a closet for most of the electronics and managing the floor space to allow for a coach’s station.

Grand Valley State University Embraces Esports with Extron

When it came to the Pro AV system, there needed to be sufficient power to meet the needs of multiple

By Wayne Cavadi

T

he esports revolution continues to grow, span-

location is very tough,” Klein explained. “We have a

gaming computers simultaneously without impacting

lot going here and not enough buildings to hold it all.

the main power supply, a multi-windowing require-

[The space we chose] was an underutilized space in

ment to enable simultaneous viewing of multiple

our student center, the Kirkhof Center.”

stations, a way to keep the cables out of the way, and the

ning colleges and universities across America.

The 999-square-foot area was used for many

twisted pair signal distribution to overcome distance

Like many other higher-education facilities,

things in the past, from small performances to group

challenges within the space and in the dining area

Grand Valley State University in Allendale, MI, was

meetings and even a comedy club. It had become

directly outside of the room for additional viewing.

ready to create a permanent home for its esports club.

underutilized in recent years, mainly because it was

The Grand Valley State Laker Esports Center opened

blocked off on all sides, with no windows or view of

Making Connections

in January 2022 and has been an overwhelming success.

the outside world. Of course, with the lighting and

A bevy of technologies power the Laker Esport Center,

According to John F. Klein, GVSU associate director and

displays demanded by gamers, this made the space

including colorful and inviting LED lighting through-

program manager, information technology, there was

ideal for esports.

out, Alienware gaming computers paired with Dell

an esports club on campus for many years that would

While finding the right spot was a challenge,

27-inch monitors, and NETGEAR GS105v5 five-port

use lecture halls and other accommodations for events.

finding the right technology was not. GVSU and

and GS108PP eight-port Gigabit Ethernet unmanaged

But it was very makeshift, and nothing was established

Extron are no strangers, as the campus is powered by

switches, to name a few. But what brings it all

as the esports center.

many Extron solutions throughout its buildings. “The

together is Extron solutions.

There certainly was a long-time yearning to have a

staff knew the capabilities would serve the Laker

In order to eliminate lag, maintain the desired

place for gamers to call home, and a project was finally

Esports Center well,” explained Joe da Silva, vice

resolution and refresh rates, and extend the action to

put in motion to get the Laker Esports Center up and

president of marketing for Extron. “They also knew

the dining area, GVSU chose an Extron DTP system.

running. “I have to give the new administration credit

that DTP systems work well with the wall-mount

“Primarily, the DTP CrossPoint 84 4K scaling presenta-

for that one,” Klein said. “We had tried for a few years

Samsung QB75R 75-inch digital signage displays

tion matrix switcher provides high-performance

off and on, and we’re having trouble working it into the

[used in the center]. Using a selection of the same

switching and signal extension, as well as an integrated

budget and getting attraction of the program. But as the

products simplified equipment management due to

audio processor and control processing,” said da Silva.

administration saw the needs of the college change

familiarity of capabilities and reduced backup

“This streamlined integration and conserved rack

over time, they actually made this a priority to get this

equipment requirements.”

space. GVSU also had experience with the product’s

going for the esports program.”

Location, Location, Location

That doesn’t mean there weren’t challenges.

reliability and its built-in features and capabilities.”

Innovative Communications joined on as the integra-

Additionally, an Extron ShareLink Pro 500

tor with Extron and per da Silva, there were many

wireless collaboration gateway provides connectiv-

With funding allocated for an esports center, the next

room accommodations and infrastructure consider-

ity for an authorized personal device from a coach

question was where to put it. “On our campus, the

ations to be made. There was a complete renovation of

or student to share content, such as a saved game EXTRON

technique or new game trailer. “To support the school’s Miracast devices, the installation includes the ShareLink Pro WFA 100 USB to Wi-Fi Miracast adapter for the gateway,” da Silva continued.

“Content can also be streamed using an Extron SMP 351 H.264 media processor, facilitating distribution to remote locations on campus in real time, as well as recording gameplay for viewing at a later time.”

The DTP CrossPoint 4K matrix switcher serves as the central component for full audio system integration. It includes audio switching as well as breakaway from the active video sources. Mic/line inputs support the microphone system, which includes a lavalier and a floor stand-based unit available on one side of the room. “The DTP CrossPoint 4K provides DSP processing for the audio signals, while the integrated stereo amplifier drives the speakers in the facility,” da Silva added. “Its integrated control processor is used to switch source material and adjust volume.”

There are 7-inch TouchLink Pro touchpanels that

Extron Pro AV solutions bring the new GVSU Laker Esports Center to life.

32

SCN // June 2023 // avnetwork.com

work in concert with the IPCP Pro 355MQ xi control processor built into the DTP CrossPoint 4K matrix switcher. According to da Silva, the Extron touchpanels

ESPORTS BUSINESS EXTRON

were selected because of their AV control capabilities and customizable interfaces. “The coach or a staff member can use the tabletop touchpanel at the coaching station or the wall-mounted unit under the displays to select what content is switched to each display within the center and extended to the three dining hall displays,” he offered. “Usually, content

Touchpanels make it easy to select content for each display within the center.

follows or highlights game play. Other content can include player stats and standings.”

making them feel part of the institution, which was

GVSU also mounted a touchpanel in the equip-

very refreshing. We made the space very inviting and

ment closet. While it has the same functionality as

very cool looking, and we gave it a nice high-tech feel

the others, the support staff typically uses it for

with the lighting and the backlighting to the displays

general system management.

and other accents that make you want to come in

New Opportunities

there and just see what’s going on.”

“It has been a very popular venue for students to

The GVSU Laker Esports Center is producing great

hang out and take small breaks from their studies,”

results. Not only do the current esports teams (which

da Silva said. “Due to the success, the school has

cover 19 game titles) have a fun and centralized place

plans to increase the center’s hours going forward.

to play, it is attracting new gamers and students. In

Groups of students and even staff members have been

fact, GVSU plans to add classes on the business and

spending time in the previously underutilized dining

technologies of esports, something the new center

hall, watching and commenting on the gameplay.

has the capabilities to host.

There are favorite players to watch and cheer on

“It gave us the opportunity to do some new things

during intense interactions. Also, the dining hall

in a student-oriented space,” Klein said. “Generally,

displays are credited with boosting new esports club

all our spaces are geared toward instruction. This

enrollments, resulting in more than 500 members

space was just geared toward the student community,

and 12 teams to date.”

Gameplay can be viewed on displays in the dining hall directly outside the Laker Esports Center.

avnetwork.com // June 2023 // SCN

33

BUSINESS AUDIO SYSTEMS SONIMEC installed AtlasIED FS12T coaxial all-weather speakers in the hockey arena.

Giving the Girardin Sports Center a consistent, reliable, and high-fidelity audio system capable of distributing many streams simultaneously in all areas is no mean feat. For example, the ice rink is a highly reflective surface, while the artificial turf in the soccer arena absorbs sound waves. Then there’s the varying climatic conditions inside the sports center. Granted, the soccer arena and various rooms are set at a comfortable 70 degrees, but the hockey arena is kept near freezing to preserve the ice.

“They needed a speaker system that was capable of holding up in a cold, harsh environment and sometimes being exposed to moisture, as well as needing something with a decent fidelity that would play the music tracks that figure skaters require,” said Dean Standing, AtlasIED’s international sales manager.

SONIMEC installed AtlasIED FS12T coaxial all-weather speakers in the arenas. “The 90x40degree speakers are perfect for the hockey audience and the 90x90s are right for the soccer area,” Bolduc said. “Their range is perfect for announcements and music in a reverberant environment, and

Amateur Sports, Professional Sound Girardin Sports Center Invests in AtlasIED for Audio System

they are powerful yet tough. Meanwhile, in the dressing rooms, we installed AtlasIED IPX series clock speakers with Atmosphere Bluetooth audio inputs for teams to play music within the spaces when preparing for the games.”

Not only can players play their own music through the locker room speakers, that capability follows them to the ice rink and soccer arenas. The AtlasIED Atmosphere AZM8—coupled with Atmosphere remote Bluetooth audio input endpoints—can automatically detect a connecting

By James Careless

B

“Music in the locker room for our guests creates

Bluetooth device. As a result, the AZM8 dynamically

special moments for them before and after the

assigns the appropriate audio settings, such as auto

game,” said Jonathan Guay, director of Drummond-

gain control, EQ, and makeup gain, to this input.

e it ice hockey in the winter or soccer in the

ville’s Recreation and Community Life Department.

summer, amateur sports are important to

“Sport is all about passion and feelings, and music

sound system to the users, so the Atmosphere

the city of Drummondville, Quebec. This

helps create it. By allowing players to easily access

Bluetooth access point in every zone gives the

explains why the city built the 73,000-square-foot

the system in the locker room, our guests can enjoy

power to the users,” said Bolduc. “We just set the

Girardin Sports Center in 2021. At a cost of $21.7

their time. It’s a better overall customer experience.”

maximum volume in each zone, and then allow the

million, the multi-sport facility has separate arenas to house a full indoor ice hockey rink (with fan

Setting the Soundscape

seating) and indoor soccer field (with 250-meter

Considering the Girardin Sports Center was built

suspended running track), plus conference rooms,

and outfitted during the COVID-19 pandemic,

locker rooms, and offices.

getting the AV into place on time wasn’t easy. “We

“Girardin is a very modern rink with a lot of

line,” Bolduc said. “That’s because we wanted to be

audience, too,” said Daniel Bolduc, director of

able to play music on the ice rink and the soccer

commercial audio visual installation at SONIMEC, the

field on Opening Day. This meant we needed to

systems integrator/installer for this project. “It’s

install the speakers, Bluetooth audio inputs, and

very family friendly. Parents can support their

the IPX in the dressing rooms by then—which we

children from the bar or the restaurant while

did. After that, there wasn’t as much of a rush for

watching a soccer and hockey game. They can bring

two conference rooms and all the displays.”

Rather than settling for a substandard PA system,

commentator. In this last case, they just have to

equipment. “The local electric company was very helpful during the construction, putting in all the

system throughout this facility, right down to its

pipes and cable I needed to complete the job,”

publicly accessible Bluetooth audio connections.

Bolduc added.

SCN // June 2023 // avnetwork.com

smartphone, a DJ, or a music controller and game

All told, it took a month to install all the AV

the Girardin Sports Center has an AtlasIED audio

34

users to provide their own sound, be it from a

had to rush to meet the Grand Opening Day dead-

comfort and rooms for players, but also for the

their computer and finish their work during a game.”

“We believed that we must give control of the

AtlasIED IPX Series clock speakers are installed in smaller spaces in the Girardin Sports Center.

AUDIO SYSTEMS BUSINESS

flip on the switch on the mic and connect their mixing board to our RCA connectors, and they are ready to go.”

Separation By Design From an audio perspective, SONIMEC benefitted from the “separation by design” layout of the Girardin Sports Center’s architecture. “Hockey and soccer each have their own zones and they are separated by a hallway,” Bolduc noted. “The 18-player dressing/locker rooms are built with cement blocks, so very little sound leaks from the dressing rooms.”

To meet the needs of the facility, SONIMEC chose AtlasIED’s Atmosphere audio processing and control platform, IPX loudspeakers, and endpoints to control and distribute audio throughout the building. “The IP-based products from AtlasIED were ideal for our installation,” Bolduc said, “as they helped us avoid having to run separate cables to each of the loudspeakers and displays for power—and a completely different type of cable in the facility.”

The AtlasIED Atmosphere AZM8 is the founda-

The Girardin Sports Center has separate indoor areas for ice hockey and soccer.

tion of the center’s multi-channel/multi-playout audio system. The eight-zone audio processor can detect and compensate for ambient noise within

are connected to the AZM8,” Standing said.

The Girardin Sports Center also has a 10-seat

two TVs in the bar area.

The Atmosphere C-ZSV wall controllers give

the playback zones, has a built-in message player/

conference room equipped with a ClearOne COL-

users control of the entire Atmosphere system

display system to status reports, and supports up to

LABORATE Versa Lite system, plus an 80-seat

from various rooms throughout the facility. This

16 plug-and-play accessories that can be connected

conference room for larger meetings or game

includes the ability to control audio, select sources,

across four accessory ports.

strategy sessions. Both spaces have a projector and

limit the number of people accessing the system,

SONIMEC also installed AtlasIED IPX Series

a monitor with a Barco ClickShare CSE200 wireless

and adjust the volume for the different spaces—not

displays with built-in loudspeakers in areas of the

presentation system. Bolduc said the restaurant

just from a wall controller, but also a mobile device

center. The units deployed included IP-DDS indoor

features a 2x2 video wall, plus digital menus and

or a computer.

dual-sided displays to show the time and scrolling messages, plus IP-SDM indoor wall mount loudspeakers in the dressing rooms and other smaller spaces. All the IPX Series endpoints are connected to a VoIP network and are PoE+ capable.

In smaller rooms, SONIMEC installed Atmosphere C-ZSV wall controllers to manage the audio system. “We have a wall mount controller that fits in a single-gang electrical box, with an LCD screen on it that will allow you to do source selection and level control for any combination of sources or zones that

With the AtlasIED Atmosphere AZM8 and Atmosphere remote Bluetooth audio input endpoints, teams can play their own music in the locker rooms or in the arena.

avnetwork.com // June 2023 // SCN

35

BUSINESS INFOCOMM 2023 PREVIEW David Labuskes (inset) led the opening of the InfoComm show floor last year in Las Vegas.

In addition, InfoComm has partnered with multimedia entertainment studio Moment Factory and LED designer and manufacturer Nanolumens to bring three days of interactive experiences to the trade show floor.

There’s so much more—be sure to spend time on infocommshow.org to check everything out.

SCN: What partnerships are part of InfoComm’s educational efforts this year, and why are they so important?

DL: More and more of the manufacturers in our industry are embracing an ecosystem approach to delivering customer solutions. AVIXA is on the same journey, as we form more partnerships and alliances with other associations and organizations. Our customers’ expectations, and AVIXA’s members and audience, demand expertise from multiple areas of specialization—and the best solutions will be aggregated offerings. The same is true with our

‘There’s No Stopping Us Now’ AVIXA CEO Labuskes Expects Big Things at InfoComm 2023

show experience, educational offerings, and networking experiences.

For InfoComm 2023, our partner programs include an AVUG [AV User Group] hosted buyers event, the D=SIGN conference co-produced with the Digital Signage Federation, the Sixteen:Nine Digital Signage Networking Mixer, NSCA’s business program for AV integrators, an extensive program for higher education technology managers by HETMA, and an experiential event hosted by XUSC [Experience United Social Club] at the Museum of Illusions.

By Mark J. Pescatore

I

nfoComm is returning to the Orange County Con-

industry overall. We expect to easily exceed that number this year, and are on track to achieve or exceed

SCN: Will DEI play a part in InfoComm 2023?

our goals for attendance numbers, while also driving

DL: AVIXA is very proud of the work we are doing with

new audiences and decision makers to the event.

the AV community to bring discussions on DEI out in

vention Center in Orlando, FL, in 2023. Education

the open and support programs that are making a SCN: What do you anticipate will be some of the big

positive impact. At InfoComm, the AV community will

open June 14-16. SCN asked David Labuskes, CEO of

buzzwords on the show floor?

experience more of the manifestation of AVIXA’s

AVIXA, the association that produces InfoComm, for

DL: Well, first, let’s hope they aren’t “pivot” or

dedication to DEI through powerful discussions, diverse

some insider information about the upcoming event.

“unprecedented.” I think you’ll hear and be a part of

voices on stage, and programs to reach diverse youth.

sessions run June 10-16, with the exhibit hall

conversations that embrace the unknown we face over SCN: With the pandemic behind us, the message for

the coming decade. Maybe phrases like perpetual beta,

SCN: How healthy is the Pro AV industry as a whole,

attendees changes from “We’re back” to … what?

but definitely ecosystem, acceleration, agility,

and what are some of the standout growth areas?

David Labuskes: There’s no stopping us now! This

imagination, and new frontiers. In so many ways, our

DL: Based on the results of AVIXA’s latest Industry

year’s show has amazing technology, unique

industry is going to be an essential enabler of whatever

Outlook and Trends Analysis (IOTA), which is being

experiential components, and partnerships with

comes next for the world, and InfoComm 2023 will be

released at InfoComm, the industry is once again in

organizations bringing education and insights that you

the place to be if you want to see into that future with

true growth mode. Last year, Pro AV revenues

won’t see anywhere else under one roof at one time. If

more clarity and optimism.

exceeded the prior peak set in 2019, with another

ever there was a “can’t miss” InfoComm, 2023 is it.

record expected this year as the industry surpasses SCN: What’s new and different for InfoComm

$280 billion in total spending on Pro AV products

SCN: How did attendance at InfoComm 2022

attendees in 2023?

and services.

measure up to previous events in Las Vegas, and

DL: We have a lot of new things in store for InfoComm

what are expectations for 2023 in Orlando?

2023. After five successful virtual editions, Congreso

is running high as revenues from past return to in

DL: It seems that every year we, as an industry,

AVIXA will make its in-person debut at InfoComm 2023.

person fuel renewed AV-related spending in perfor-

continue to drag ourselves back into the trap of

The conference is presented in Spanish, and will provide

mance, entertainment, and event solutions. Invest-

measuring a weeklong gathering of the industry with

practical strategies and insights to help attendees

ments in content production and streaming capabilities

one number. I fall into that trap, too—particularly

succeed in the ever-changing AV landscape.

are also an area to watch as companies continue to seek

Some supply chain challenges remain, but demand

when the number is big—so don’t get me wrong, I

Also new this year is the Enterprise IT Conference,

understand. In Vegas last year, we had just under

which was developed to help bridge the gap between AV

Make sure to check out the State of the Industry

20,000 verified attendees at the event. This was well

and IT. The program will focus on network convergence

luncheon at InfoComm to learn more about the trends

above our expectations and a huge success for the

and AV system optimization, cybersecurity, and more.

driving AV.

36

SCN // June 2023 // avnetwork.com

ways of engaging their audiences digitally.

BUSINESS INFOCOMM 2023 PREVIEW

InfoComm 2023: Trends and Technologies

I

By Wayne Cavadi

to seeing at InfoComm this year?

t’s June, which means it’s time for InfoComm 2023. Before the show floor opens at the Orange County Convention Center in Orlando, FL, we

turned to several exhibitors and posed the question: What trends and technologies can attendees look forward

Jordan Feil, Director of Marketing, Navori Labs I would be very surprised if it’s anything but artificial intelligence. AI is all the rage right now, and most exhibitors will likely have some form of AI integration on display. As an early adopter of AI and computer vision in our digital signage software and marketing analytics, Navori has always taken an interest in the technology, and we believe it’s important for the AV and digital signage industries to find new ways to help integrators and end users leverage the technology in a way that benefits their businesses, operations, and interactions with consumers.

Scott Normand, Security Market Director, Snap One I expect that the expansion of remote management platforms and services is going to be big this year. Integrators want and need these solutions more than ever to be able to scale their businesses and generate recurring revenues. Aligning with this trend, Snap One will be showcasing its OvrC cloud platform, Control4 automation platform for bars and restaurants, and a new systems design service to help integrators be more successful.

Paul Richards, Chief Revenue Officer, PTZOptics I expect to see a lot of discussion around AI and its applications in the Pro AV space. AI has the potential to revolutionize various aspects of our industry, from video analytics and content creation to automation and personalized user experiences. At PTZOptics, we are showing some very advanced AI-based auto-tracking capabilities that can automatically detect individual presenters and steer a robotic PTZ camera to follow them. Additionally, I believe advancements in computer vision will open up new markets for Pro AV, which is especially interesting in large markets that are fairly new to Pro AV investment such as industrial manufacturing and construction.

Sean Matthews, President and CEO, Visix Collaboration. Immersion. Sustainability.

Those were key themes at ISE, and I think they’ll be centerpieces of InfoComm as well. Collaboration has really dominated AV innovation in the past couple of years, and I think a lot of space management, VR and AR tech is blooming in that area, moving away from hardware to be more immersive and sustainable. I’m also hoping to see some cool holograms on the show floor.

38

SCN // June 2023 // avnetwork.com

PREVIEW INFOCOMM 2023 BUSINESS

Sam Malik, Vice President of Sales and Marketing, MAXHUB

Eliran Toren, CEO, MSolutions

drive business outcomes, there is a need for reliable and

One area is the growing demand for

efficient transmission solutions that can handle the

The advent and popularity of IFP Touch

high-speed, high-bandwidth video

demands of high-resolution video formats and

Screen Technology is very exciting for

transmission over long distances, particu-

large-scale deployments. MSolutions will showcase

the corporate marketplace. This technology is

larly in applications such as digital signage, broadcast,

solutions that address these needs, such as advanced

changing the way people meet and communicate

and live events. As more organizations seek to leverage

spec 3.0 testing and measurement equipment, and also

with each other. MAXHUB has created the meet-

high-quality video content to engage audiences and

next-generation USB switching for USB applications.

ing-in-a-box solution, where one unit includes everything. The display, microphones, speakers, and PC module allow you to connect to others with just one touch, and really share their ideas easily. I think this technology will grow more and more in the next few years, eliminating all of the extra hardware—and the required knowledge of how to hook them all together—for easy communication and meetings.

Dan Holland, Marketing Manager, IHSE USA As computers and monitors continue to advance image quality, we expect to see an increase in demand for video distribution and switching systems to support high dynamic range (HDR) and high frame rates (HFR). These will be big influencers for the production, media and entertainment, and live event venues. Conversely, we expect to see demand for better compression and IP-based KVM to support higher bandwidth and resolutions. UHD has more options available now, and many display manufacturers are introducing full 4:4:4 60 frames now with 120 frames making headway in early adopters. With the higher bandwidth, professional AV users will be looking at fiber optic solutions.

Matt Czyzewski, Executive Vice President, AtlasIED The expectation is to hear more about [mergers and acquisitions] activity, as there was already one big announcement earlier this month. We often think of M&A activity on the manufacturer side, but also look for this on the integrator side as well. Maybe InfoComm will not be the right time for some to announce, though the discussion may start or be concluded at the show, with the announcement to come shortly after.

David Bacher, Head of Marketing, LG Business Solutions USA Attendees will see the latest in transparent signage technology. LG is showcasing various transparent displays designed to provide high-impact digital visuals that pull the viewer in while still showcasing what’s behind the graphics.

Another technology sure to generate buzz is our MAGNIT DVLED display line, which delivers stunning images as the content creator intended, with vivid colors, breathtaking contrast, and ultra-fine detail.

avnetwork.com // June 2023 // SCN

39

BUSINESS HYBRID WORKPLACES All-in-one solutions can provide shorter setup times and fewer technical issues.

they were dissatisfied with their ability to be flexible at work. Such findings demonstrate the importance for employers to embrace functional remote and hybrid working practices.

In recent years, the quality and portability of AV technology has evolved considerably. For hybrid working to be successful, remote workers need to be guaranteed the same opportunities as those working from the office, successfully communicating and collaborating with their colleagues from a distance.

All-in-one solutions make it easy for employees to engage with their teams with shorter setup times and fewer technical issues. Tools that empower communication, such as MAXHUB’s UC M40 all-in-one conferencing device, ensure that businesses are not only able to function well in a hybrid structure, but also that employee satisfaction (and retention) is maintained.

There is no one-size-fits-all approach to enhance

Invest Your Way to Productivity How to Grow the Value of Hybrid Work in a Recession

the in-person or remote employee experience.

However, quality, user-friendly designs are key, as IT managers and decision makers need to rethink the tools and facilities they implement in each space to maximize productivity.

Bespoke Solutions for Unique Spaces In the current climate, businesses need to ensure they’re encouraging maximum productivity.

Enabling collaborative workplaces to connect

By Tony McCool

in-office tech solutions more vital than ever, particu-

colleagues wherever they are working is key to this.

larly when considering that it is central to employees

Pro AV and how it combines with the design of the

performing to the highest standard. Recent MAXHUB

meeting room space is essential to optimizing

usiness leaders are likely experiencing many

research found that 28% of U.K. workers do not feel their

collaboration and productivity. Not only does this

new challenges right now. Amid rising

company has the correct hybrid working technology

bridge the gap between meeting participants in the

inflation and global economic challenges,

in place to support them, while a further 59% of workers

room and online, but all in-person meetings will

it’s become vital to rethink how to maximize

take up to 10 minutes to setup virtual videoconferencing

also be improved.

productivity to achieve business growth. The cost-

technology when working from the office.

B

of-living crisis has also meant that many employees

Outdated technology could be slowing businesses

Working with the right partner and distributor can offer businesses the solutions needed to

are looking for ways to cut down spending, and

down and ultimately costing them in the long run.

modernize and create an effective and suitable

with it a move to increased hybrid ways of working,

That’s why it’s important that organizations look past

working environment, ensuring that each space

putting new pressures on existing infrastructure.

the current climate and remove these hurdles from

meets their unique requirements. Large organiza-

their workforce. Businesses can create bespoke

tions right through to SMEs can access a vast range

weather the storm. Many leaders will find it tempting to

It’s a pressure that will continue as businesses try to

hybrid workplaces using technologies and solutions

of high-quality UC and IFP solutions at a price point

let economic concerns overshadow all other considera-

that cater to their specific needs. They need to

to suit all budgets. While establishing such a setup

tions, but prioritizing money-saving strategies above all

support future business success with quality invest-

does require initial investment, it’s a strategy that

else will not help businesses in the long term.

ments, especially as video and audio conferencing

pays for itself in the long run.

With hybrid working here to stay, enhancing

technologies are becoming much more accessible.

By promoting productivity, enabling workers to

productivity and enabling collaboration has never

It’s now estimated that more than 30% of full-

focus on tasks, reducing time spent dealing with

been more important for businesses. Investment in

time U.K. employees are working in a hybrid model,

outdated or non-functional tech, and most importantly

Pro AV conferencing solutions that facilitate a new

and 72% of workers would consider changing jobs if

boosting collaboration, businesses will see financial and

era of collaboration between employees in hybrid settings will prove key to productivity and job satisfaction and—ultimately— keep businesses competitive.

Split Workforce Realities Some workers are returning to the office to avoid rising heating bills and other home office expenses. Others are staying at home to avoid the cost of the commute.

A split workforce makes finding the right

40

SCN // June 2023 // avnetwork.com

personnel dividends.

When investing in hybrid working technology, it’s the needs of employees that should form the basis of business strategy.

When investing in hybrid working technology, it’s the needs of employees that should form the basis of business strategy. It may sound paradoxical, but the best way to navigate the economic uncertainty is investment—smart, bespoke investment in your tech to ultimately invest in your people.

Tony McCool is MAXHUB’s UC country manager for the United Kingdom and Ireland.

TECHNOLOGY AV-OVER-IP

large file sizes. Logically, if we want to replace HDMIbased signal management systems with an AV-over-IP equivalent to deliver low-latency high-quality video, then a JPEG-based codec—or a similar proprietary system that uses light compression—is the only way to go. But which is the best choice?

Point of Order: Compression There are many ways video signals can be compressed. JPEG codecs do this by performing light compression on a series of still frames of video, which are then played back at standard frame rates. (Think of those flip movies you made as a kid.)

Unlike MPEG compression, which uses a “copy and repeat” method to minimize redundant picture information from frame to frame, combined with frames that look forward and backward to predict spatial and temporal changes (hence, all that latency), JPEG uses no frame interpolation and prediction at all. All the luminance and color information in each JPEG frame of video is complete and can stand separate from preceding and subsequent video frames.

Display Stream Compression (DSC), another light

The Case for OpenSource Codecs Should You Avoid Proprietary Solutions for AV-over-IP ?

By Pete Putman

compression method that was originally developed in turers were big enough to outsell competitors early

2014 for display signals, works in a similar manner

on, establishing an iron grip that eventually pushed

and is the basis for a proprietary video codec now

out any newcomers.

being marketed for AV signal management, using the

Now, we’re seeing a similar thing happen with the

and JPEG codecs is that DSC is limited to 2:1 compres-

of video signals. Outside of the AV industry, the

sion—just enough to push an Ultra HD (4K) video

codecs used to compress video are based on open-

signal with 8-bit RGB color through a 10 Gbps

source formats that grew out of user groups, were

network switch.

extensively tested and improved, and eventually became standardized. The best-known examples are

Star Witness: JPEG XS

those developed by the Moving Picture Experts Group

While DSC has been demonstrated in the past with as

(MPEG, founded in 1988) and Joint Photographic

much as 3:1 compression, a version of JPEG known as

Experts Group (JPEG, founded in 1992).

JPEG XS (ISO/IEC 21122) has achieved much higher

Exhibits: MPEG and JPEG

compression ratios and was found to exhibit minimal signal deterioration. Because JPEG XS uses less

Both professionals and consumers cross paths with

compression than MPEG codecs, but more than other

these codecs on a regular basis. Broadcast, cable, and

JPEG-derived codecs, it’s sometimes referred to as a

steaming video all employ MPEG codecs (MPEG-2,

“mezzanine level” codec.

MPEG-4 H.264, HEVC H.265), while photographers

I

older HDMI version 2.0. The difference between DSC

transition to IT/IP-based switching and distribution

At the 2018 NAB Show, the Japanese broadcast

(and your smartphone) rely on JPEG variations. Digital

network NHK demonstrated 8K video (7680x4320

f there’s one thing the Pro AV industry is known

cinema also uses a JPEG-based codec, JPEG2000.

pixels) with 4:2:2 10-bit color, compressed 6:1,

for, it’s our continued adoption of and reliance

The advantages of standardizing on these

passing through a 10 Gbps network switch. (For those

on proprietary systems for signal management

open-source codecs are obvious: Anyone anywhere in

interested in the math, the uncompressed data rate

products. Consider that related industries (telecom,

the world—using a compliant TV, computer, tablet,

was 47.7 Gbps, and the resulting compressed signal

broadcast, cinema, streaming, and digital imaging)

phone, or other viewer—can watch MPEG video

was just under 8 Gbps).

work in collaborative, worldwide industry groups to

streams and JPEG-compressed photos over wireless

develop, test, and adopt standards for audio and video

or wired connections.

interfacing and compression. Meanwhile, we often

MPEG-derived codecs typically have high compres-

And NHK didn’t cheat on the demo. They used video of a water polo match and showed the compressed signal on a 70-inch 8K LCD TV. As anyone well-versed

simply pick “winners” from groups of competing

sion ratios and correspondingly high latency. They’re

in video compression knows moving and splashing

proprietary systems and stick with those, basing our

designed for efficiency first and foremost, minimizing

water is very difficult to compress without introducing

choices on strong marketing and sales pitches.

bit rates and file sizes. So, they’re not suitable for

artifacts. But it was difficult to see any evidence of

real-time signal distribution and playback.

aliasing or other artifacts in the decoded signal.

Think of all the HDMI-based switchers and extenders offered over the past two decades: While

On the other hand, JPEG-derived codecs have very

JPEG XS as a codec has been around for more

most of them worked quite well, the dominant

low latency and use much less compression, but the

than a decade. One Pro AV brand has used it to

products got that way simply because their manufac-

resulting video streams have higher data rates and

compress Full HD signals and pass them through a

42

SCN // June 2023 // avnetwork.com

AV-OVER-IP TECHNOLOGY

the conventional wisdom with JPEG-based compression systems was not to exceed 4:1 compres-

PETE PUTMAN

1 Gbps network switch. And, for a long time, while

NHK demonstrated 8K video passing through a 10 Gbps network switch using a “mezzanine level” codec, JPEG XS, at the 2018 NAB Show.

sion, JPEG XS has lifted much heavier weight than that, going up to 10:1 with acceptable results while retaining low latency.

JPEG XS is easily integrated with a wide variety of applications. From the JPEG XS website: “JPEG XS works with…professional video links (3G/6G/12GSDI), IP transport (SMPTE 2022-5/6 & SMPTE 2110), real-time video storage, memory buffers, omnidirectional video capture systems, head-mounted displays for Virtual or Augmented Reality, and image sensor compression.”

While JPEG XS is strictly a video codec, it travels easily over standard IP networks with the appropriate

The Defense Rests

alongside serial data interfaces (3G and 12G-SDI).

headers through switches that are set to pass “jumbo”

If you’ve attended large industry trade shows like

10 Gb network switches with built-in HDMI ports

Ethernet frames larger than 1,536 bytes. (MPEG video

NAB, ISE, InfoComm, and IBC in recent years,

are now available, further blurring the lines.

can travel in standard Ethernet frames.) And JPEG XS

you’ve certainly noticed the lines blurring between

moves easily alongside industry-standard audio

broadcast, cinema, and Pro AV, and even consumer

are continually being improved. JPEG XS has been

codecs and control signal packets, along with ancillary

electronics. Whatever differences remain essen-

successfully tested with compression ratios as high

data (captions, ratings, and even ancillary languages).

tially disappear once all these industry segments

as 16:1, and it will no doubt continue to improve.

Also from the JPEG XS Web site: “Its design offers

migrate to AV-over-IP networks.

Best of all, it will work with any video source—

various degrees of parallelism allowing for efficient

The takeaway here is that MPEG and JPEG codecs

Today, the same video interfaces are found on

baseband or display—using software encoding and

implementation on various platforms such as FPGAs,

professional video cameras (HDMI) as on televi-

decoding across any viewing platform through any

ASICs, CPUs, and GPUs.”

sions and computer monitors (again, HDMI),

IT network.

avnetwork.com // June 2023 // SCN

43

TECHNOLOGY LOUDSPEAKERS

I Love It Loud Slowly But Surely, Loudspeaker Technology Is Moving Forward

By Jennifer Guhl

L

oudspeakers are evolving. Slowly. The technology has mostly stayed the same over the years, but recent improvements in design and

materials are helping manufacturers design lighter, The Calvary Church in Clearwater, FL, addressed issues of poor audio coverage and spoken word intelligibility with new d&b loudspeakers.

smaller products with higher output possibilities and improved sound quality.

“It’s a broad development scope,” said Andy Davies, senior product manager with Meyer Sound. “A new generation of integrated digital amplifiers, digital infrastructure taking audio-over-IP direct to the loudspeaker, improved driver design, and advances in

mid-high speakers are Pure Array Technology

A Delicate Balance

acoustic modeling that all combine to dramatically

columns reproducing the same frequency range.

When deciding between column or line array loud-

improve the new generation of products.”

“Those who have experienced these systems have

speakers, it’s essential to think about the use case.

witnessed sound that becomes a true extension of

With line array speakers designed for optimal clarity,

Which Way?

the performer on stage, extremely natural and

they are ideal for use in large spaces, such as music

Depending on the application, two-way or three-way

optimally distributed throughout the theater,”

venues and large auditoriums. They offer more

speakers have distinct advantages that could benefit

Torelli said.

flexibility than column arrays, with line arrays able to

a system’s overall output. Two-way speakers offer a

Dispersion characteristics are one of the most

adjust splay angles to better match the projection to

more compact design and are ideal for a more

essential specifications when selecting a loud-

cost-effective solution. Three-way speakers enhance

speaker. Whether narrow, wide, or adaptive, this

the audience area.

audio performance by splitting the audio signal into

specification is often overlooked, impacting an

form of more mechanics and more individual boxes,

three different frequency bands, improving audio

install’s ability to offer an evenly dispersed audio

according to Tom Back, managing director and

clarity and giving a more exact sound reproduction.

landscape. Only a few audience members are on a

co-founder of Alcons Audio. “In applications with a

The decision on which to choose ultimately

direct axis with a loudspeaker; with the desire to

flat-audience area and no stringent restrictions on

depends on the requirements of the install and the

create an even playing field where the entire audi-

speaker placement, a column speaker could be the

audio quality needed for the project. “In addition to

ence hears the same thing, it is important that

efficient, but similarly effective choice,” he added.

two-way and three-way speakers, we often encour-

beamwidth characteristics match the specifications

age using one-way speakers, such as columns that

leading to a robust loudspeaker deployment.

However, that flexibility comes with a price in the

Finding the balance between a loud and intelligible system is a delicate balance. At certain times, a

utilize our unique Pure Array Technology,” noted

“Unlike light, sound is a slow medium, with

system must be loud to achieve a certain level of

Andrea Torelli, global marketing and communica-

drastically varying wavelengths, which make it a

intelligibility, depending on the surrounding.

tions director with K-array. “This approach offers a

challenge from a design perspective to achieve

significant advantage in phase coherence, as no

smooth, even, and predictable dispersion character-

requirement can be to achieve sound pressure levels

crossover points exist between the speaker compo-

istics over the operating range of a loudspeaker,”

above crowd noise,” offered Marcus Baeumler,

nents. The sound is incredibly smooth and natural,

explained Graham Hendry, vice president of

product manager for d&b audiotechnik. “Once you

making it the best solution when possible.”

loudspeaker strategy for AtlasIED. “A small-time

have achieved that, intelligibility, of course, is of

alignment anomaly due to displaced sources will

great importance.”

The Royal Opera House in London and Teatro alla Scala in Milan rely on this system, where the

cause directivity changes.”

“Just think of a soccer stadium where a very basic

Image is another thing clients are constantly

From Left: Aki Mäkivirta, Andrea Torelli, Andy Davies, Graham Hendry, Lou Mannarino, Marco Cantalù, Marcus Baeumler, and Tom Back

44

SCN // June 2023 // avnetwork.com

LOUDSPEAKERS TECHNOLOGY

concerned with, leading to manufacturers offering

well into several different scenarios,” explained

precision in deployment, supporting loudspeaker

various options to fit a variety of needs. “Look is often

Marco Cantalù, application support engineer with

components as they get smaller, more compact, faster,

very important, which is why we offer custom colors

dBTechnologies. “We are continually working on

and louder. “Everything will continue to work better

and wood finish loudspeakers, where clients can

making our products more intelligent, more self-

and even more efficiently,” said Cantalù, “and that’s

choose to make their speaker blend into its surround-

aware of where they are.”

why we are working on future speakers that are

ings,” said Lou Mannarino, founder and designer of

Greater use of the software, such as Aurora Net

increasingly more power-friendly, more eco-friendly,

1 SOUND. “However, we have found a trend starting

software from dBTechnologies, will also provide more

and with a higher sensitivity which can achieve even

with our end clients who are actually embracing the look of a loudspeaker. For example, our Contour with the magnetic grille removed showing the horn— because they are proud of the quality of sound and want to show it off.”

Often, the client is focused on having the latest loudspeaker innovation over what makes the most sense for their venue, finding out after it’s too late that the intelligibility of the product does not match their needs. Also, focusing on the visual can leave a venue with a beautiful space but terrible sound and acoustics. It’s vital to think of audio quality.

“In install applications, the sheer quantity of audio does not replace quality,” said Aki Mäkivirta, R&D director for Genelec. “Even then, it is tough to simplify the system quality this much. There is more to quality than just loudness or intelligibility.”

Even if you have the best technology, you must still work with sound system engineers to ensure the system operates optimally. “Too many results are subjectively evaluated with music as a program source and the human hearing system as the only instrument,” said Hendry. “This design approach has clouded the division between sound system engineering and music reproduction as an art form. While there’s a place for both, we must remember that they are completely different. Anyone can crank up a PA system and make it loud, but it takes a professional to design one that’s intelligible.”

Current Trends Advances in digital signal processing (DSP) power and speed allow for increased flexibility and functionality, surpassing analog technologies of the past. These advanced processing technologies boost audio performance while allowing systems to adapt to various applications and environments, taking a much more significant role in a system’s overall performance.

With emerging trends like advanced beam-steering technologies, growing demand for environmentally friendly materials and manufacturing processes, and the increased use of networked audio systems, manufacturers are constantly looking for ways to stay at the forefront of loudspeaker advancements. With a growing need for integrated audio systems, including audio within IT systems, manufactures are looking to innovative software solutions to improve ease of use, control, and performance for its product lines.

“The trend now for manufacturers is to develop more comprehensive solutions in loudspeakers by investing in deploying systems with better control, immersive systems, and flexible products which fit

avnetwork.com // June 2023 // SCN

45

TECHNOLOGY LOUDSPEAKERS

more SPL with the minimum possible power

frequencies low to high are delivered dynamically,

range drivers and six 22m

consumption.”

making it ideal for use in medium to large-scale

high-frequency tweeters in an

installations and live production audio.

aluminum housing, making it

There are so many Pro AV loudspeakers on the market today, with a variety of form factors and

durable while providing optimal

features. Which solution is best for your next

Alcons VR5

project? Here’s a handful of models to help start

This two-way mini versatile

contemporary design allows it to

your research.

loudspeaker is the ideal

complement any environment.

solution for near-field applications where fidelity

d&b audiotechnik GSL8

response needs to be projected

Designed for large-scale sound

with wide horizontal and

reinforcement, this line array module

vertical coverage. Built

1 SOUND Contour CT212

sound reproduction. Plus, its

can be arranged in vertical columns to

within a small,

produce an 80-degree constant

compact package, it

directivity dispersion pattern in the

provides the sound of

horizontal plane. Flying hardware for

a more extensive system and delivers crystal-clear

the SL-Series includes an integrated

acoustics and ultra-low distortion for both portable

tension and compression rigging mode,

and permanent applications.

allowing splay angles between cabinets from 0-7 degrees. The loudspeaker can reach very low

Launching at InfoComm 2023, the Countour CT212 is

AtlasIED ALA Series

a horn-loaded, three-way passive loudspeaker that

The EN54-24 certified ALA20TAW column line

delivers full and present sound while sounding

array loudspeaker provides maximum pattern

delicate when needed at lower volumes. Combining

control performance, delivering high performance

dBTechnologies VIO L1610

two 12-inch low-frequency drivers with a 4-inch

and contemporary styling within a minimum

A versatile solution, the VIO L1610 combines VIO

mid-high coaxial and 2-inch compression driver in a

footprint. With excellent speech intelligibility, the

technology with an ultra-compact, three-way line

horn-loaded point source enclosure ensures that

design combines 20 tight-packed 3-inch full-

array system that delivers a dependable line

46

SCN // June 2023 // avnetwork.com

frequencies with extended LF response while delivering these with significant headroom.

LOUDSPEAKERS TECHNOLOGY

Yorkville Audio Synergy Array Series

the Synergy Array Series is scalable for events of all sizes, including outdoor festivals, arenas, and music venues. With patented Paraline Lens Technology and

This active point source system offers flexibility, power,

Synergy Horn Technology, the system operates as a true

and directivity control. Consisting of the SA153 full-

point source, providing a flexible and powerful

range powered cabinet and SA315S powered subwoofer,

advanced system that is easy to use.

source system. The acoustic engine is driven by a Digipro G4 Class D amplifier. The VIO L1610 also includes a three-point rigging system for smooth setup, and its weight and form factor allow it to deliver dynamic audio for without being too intrusive.

Genelec 4430A Smart IP Installation Speaker A staple of the Smart IP networked loudspeaker family, Genelec offers the compact 4430A, which provides power, audio, and loudspeaker management via a single CAT cable. As a result, it delivers flexibility, cost-effectiveness, and simplicity of installation. Powered by PoE and compatible with Dante and AES67 audio streams, the 4430A also integrates tightly with Genelec’s Smart IP Manager software for complete control, even in challenging acoustic environments.

K-array Vyper Found within a compact and durable 2-inch-deep aluminum frame, the Vyper line offers the flattest speakers in the K-array catalog. It is highlighted by closely-spaced transducers featuring K-array’s Pure Array Technology. The Vyper demonstrates true line array characteristics including phase coherence, low distortion, and focused listening, no matter the distance from the speaker.

The technology allows the Vyper to cover venues and provide a long throw evenly.

Meyer Sound PANTHER With a ground-breaking output of more than 150 dB, PANTHER is a self-powered system that delivers unrivaled linearity in a compact cabinet.

With a new ultralight Class D amplifier, PANTHER doesn’t sacrifice power output for a lightweight design. The line array can tackle even the most complex production plans, with internal amplifiers precision-matched to drivers.

avnetwork.com // June 2023 // SCN

47

TECHNOLOGY NEW PRODUCTS

RigWheels PTZ Camera Vibration Isolator The RigWheels PTZ camera vibration isolator improves

watts continuous. An advanced cooling design that

with other G&D components and can be used either

image quality for fixed installa-

enables its voice coil to run cooler than comparable

as an extender or in a matrix installation. Either CAT

tions in theaters, concert venues,

competitor drivers, which greatly reduces heat-related

cables or fiber optic cables are used, with IP-based or

houses of worship, classrooms,

stress on the 4-inch glass-fiber voice coil former and

dedicated transmission. All KVM solutions from G&D

and other locations. The innovative mount is

other thermally sensitive parts. It also reduces the

are designed for 24/7 use and ensure that critical

designed to reduce unwanted vibrations from

temperature-related rise in Re (coil resistance) that

processes can be controlled reliably and without

loudspeakers, machinery, foot traffic, and other

causes power compression. By operating at less severe

any disruptions.

problematic sources that can negatively impact

temperatures, the subwoofer offers end users high

camera performance. For a PTZ or fixed camera

performance throughout the product’s lifespan.

installation, the system provides excellent isolation, because all of the load can be placed directly on the elastic vibration isolating components. For installaelastic tubes fail over time and to prevent “pancak-

Blackmagic Design ATEM 4 M/E Constellation 4K

ing.” The PTZ camera vibration isolator is made in the

A new Ultra HD model of the ATEM Constellation

United States and constructed with high-quality

family, the ATEM 4 M/E Constellation 4K switcher

materials, including machined 6061 aluminum

offers 40 12G-SDI inputs, 24 12G-SDI outputs, 16

mounting plates and high-quality elastic dampening

upstream chromakeyers, four downstream keyers,

elements. It is designed to be easy to install and can

four media players, two SuperSource processors, and

accommodate a wide range of cameras.

more. Its compact rack mount design includes a

tions, the cables offer security in the event that the

built-in control panel, so it can be operated during setup or for emergency use. A large LCD allows customers to see the program output and change

Key Digital KD-WP8-2

switcher settings via the on-screen menus. For live streaming, the USB-C connection operates as a web-

Key Digital has updated its popular KD-WP8, an

cam source. Other features include four independent

eight-button, PoE-powered IP control wall plate

multiviewers, built-in Fairlight audio mixer with up to

keypad that fits into a single-gang wall box. It can

156 input channels, built-in talkback with a 5-pin XLR

control any IP-networked Key Digital device—and

headset connector and rear-mounted RJ12 connector,

The LA-B18 Light Alert Bar is a remote controllable

control extends to third-party systems through the

and a wide range of control panel options.

visual signaling device, ideal for health care, first

Compass Control Pro protocol, user-friendly Open API

responder, education, houses of worship, ADA

support, or the WP8-2’s now integrated IR output and

support, meeting room status indication, and

RS-232 port. The KD-WP8-2 natively sends TCP and

high-noise environments such as industrial, manu-

UDP commands in ASCII or HEX format for controlling

facturing, or production. The 17.5x0.5-inch RGB LED

IP-enabled devices, without the need for any additional

Pliant Technologies CrewCom IP-Rated RTs

optical element has programmable color and inten-

hardware. It is programmed by a simple web GUI

The latest addition to Pliant’s

sity that can be preset and recalled by Ethernet or

walkthrough of network settings, button configuration,

CrewCom wireless intercom

RS-232 serial command or by contact closure.

and event selection, with project import and export

line, the CrewCom IP-Rated

Programming may be accomplished via Ethernet,

that makes it easy to setup multiple control points or

Radio Transceivers (RTs) are

Telnet, or RS-232 serial commands as well as using

duplicate a system. Button command stacking allows

available in 900MHz and

onboard DIP switches. The enclosure is aluminum

up to 20 events per button, and a two-button press

2.4GHz versions. The weather-

with black powder coat paint for a base. It offers

combo may be set to lock and unlock the keypad.

resistant RTs are ideal for any

Contemporary Research LA-B18 Light Alert Bar

hundreds of colors and intensities, can be mounted on

live event where outdoor

the wall or ceiling in any orientation, and is powered

Guntermann & Drunck VisionXS Type-C

via PoE or optional external power supply.

The newest addition to G&D’s VisionXS product

wireless coverage is required. The newly designed RTs

series, the VisionXS Type-C computer modules

feature a sleek, yet durable ABS plastic housing along

enable modern sources to be incorporated, such as

with silicone-molded connector covers to ensure

The 18-inch PowerProX18 subwoofer is ideally suited

USB-C computers, notebooks, tablets, and even

moisture ingress protection for unused connections. In

for fixed installs, cinema sound, and touring sound

smartphones, following the trend toward an

addition, an updated power connector (for use with the

reinforcement. It has a usable frequency range of

improved and universal USB standard. The connec-

optional PPS-48V-02 power supply) allows for a push/

35-1000Hz, making it suitable for any large subwoofer

tion can be used to transmit video signals, keyboard,

pull quick-release connection and disconnection. The

applications, and excels when delivering the deep,

and mouse signals and audio, all via a single cable.

IP-rated RT supports seamless roaming and can be

palpable lows of cinema audio. With a nominal

Plus, the module’s power supply can be provided via

software selected for either six normal mode users or

impedance of 8 ohms, the PowerProX18 subwoofer’s

the connection. Available as KVM-over-IP or classic

32 high-density users, and is compatible with all

power rating is 1,200 watts nominal (AES) and 2,400

direct transmission, the new modules are compatible

CrewCom systems and existing transceivers.

Celestion PowerProX18

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SCN // June 2023 // avnetwork.com

placement of transceivers for

NEW PRODUCTS TECHNOLOGY

AVer A30 The AVer A30 all-in-one device combines a document camera, microphone, and speaker.

Designed for huddle spaces, personal desks, and home offices, the A30 delivers 4K

Sony BVM-HX3110

MultiDyne HoneyBadger

Sony’s new flagship 30.5-inch 4K HDR TRIMASTER HX

HoneyBadger, a new bulk fiber transport platform,

utilized as a webcam for

reference monitor was designed for critical evaluation,

brings several MultiDyne strengths into one common

videoconferencing as well as a

color grading, live production, and post-production. It

platform with signal density for HD, 3G (quad-link 4K),

document camera to visualize

features a Sony-designed dual layer, anti-reflection

and 12G (single-link 4K) productions. Ideal for stadiums,

materials in hybrid environ-

LCD panel with Sony proprietary signal processing,

arenas, campus-wide signal extension, metropolitan

ments. With automatic image

supporting a higher peak luminance of up to 4000cd/

intra-facility connections, and classic point-to-point

rotation, the A30 empowers a

m² while maintaining deep blacks. Along with

links between trucks, control rooms, and studios,

seamless experience as users

accurate color reproduction, picture consistency, and

HoneyBadger offers an expansive feature set for

switch from a conference camera

precision imaging, the BVM-HX3110 offers brighter

production-based fiber transport. It offers support for

to a document camera. Featuring

specular highlights and introduces a new optional fast

eight camera feeds and SDI return channels, both

HDMI and USB output ports, the A30 supports video

pixel response mode for reduced motion blur. It also

expandable through HoneyBadger’s modularity.

streaming and allows users to connect to an additional

provides a wider viewing angle, as well as standard IP

HoneyBadger features high I/O density and two inde-

USB camera for picture-in-picture images. High-qual-

interface for SMPTE ST 2110 signals, to complement

pendent 1 Gb LAN extensions, the latter of which enables

ity AI audio technology, powered by AVer’s exclusive

Sony’s Networked Live ecosystem. The monitor’s

IP connectivity over single-mode fiber strands. Users

algorithm, produces clear sound with echo cancellation

standard toolset incorporates waveform monitor and

can also extend four partyline intercom channels (wet or

while minimizing background noise. The A30 also

vectorscope, false color, focus assist, closed caption-

dry), eight bi-directional line level analog audio outputs,

features a microphone and speaker that easily connect

ing, 3D LUT processing, and quad and side-by-side

and eight mic-pre inputs with phantom power over two

to computers and monitors for clear audio recording

viewing modes.

cost-efficient single-mode fibers.

and playback from up to 20 feet away.

FIBER CABLES

resolution. Its camera can be

CAREER MARKETPLACE

MODULAR FLOOR BOXES

FLYPACKS & ROAD CASES FURNITURE

INSTALLATION PRODUCTS

To Advertise in the SYSTEMS CONTRACTOR NEWS CLASSIFIEDS, Contact Zahra Majma at zahra.majma@futurenet.com avnetwork.com // June 2023 // SCN

49

VIEWPOINT

It’s Time for Pro AV to Take Digital Twin Metaverse Technology Seriously

By Sharath Abraham

A

s the world continues to evolve, how we interact with the environment and each

multiple site visits. Many real estate, construction, and

in IOT sensors for buildings. Although IOT devices

architectural firms have already been utilizing this, so it

aren’t in the old-fashioned AV playbook, I believe AV

would make sense for the Pro AV industry to work with

companies need to ramp up their education and offer

these groups using the same technologies.

additional services around IOT hardware and installa-

Another important use of the digital twin is its

tion. Companies and individuals in the AV industry

ability to optimize AV systems. With the ability to

need to stay updated to be better positioned to take

of digital technology, the way we work, communicate,

simulate physical systems in real time, the digital twin

advantage of new opportunities as they arise.

and entertain ourselves has shifted to digital spaces.

can test and optimize AV systems before they are

And with the metaverse becoming the next frontier

installed in the physical world. This can save time and

Ready or Not

in digital technology, the Pro AV industry needs to

money by identifying potential issues before they occur

As with all technologies, there are disadvantages,

recognize the potential of the digital twin as a critical

and improving the system’s overall performance.

and digital twins have some drawbacks. They are

other has also changed. With the rapid rise

component of this new paradigm.

For example, many AV vendors provide simulations

Digital twin technology is a virtual replica of a

complex systems requiring specialized expertise to

on their websites for speaker and lighting configura-

design, develop, and maintain, so this can be a

physical system that can simulate, monitor, and

tions. The next evolution would be to include that

challenge for companies that currently need more

optimize performance. The digital twin can simulate

information in a digital twin of the entire AV system—

technical resources.

anything from a building to a factory floor to an entire

and run multiple simulations so the client can better

city. With the ability to affect physical systems in real

understand the system and its capabilities.

time, it has become a valuable tool for many industries.

Immersion and Optimization

Practical Applications

Based on the user’s level of expertise, learning to use these systems effectively will take time and resources. For example, a CAD technician will be able to understand the complexity of digital twins faster than a

The digital twin can also be used to enhance the way we

new technician. Digital twins also require a significant

The AV industry has always been at the forefront of

communicate with each other. With the rise of virtual

investment in technology, hardware, and software,

using technology to enhance how we experience our

meetings and events, the digital twin can be used to

which can be a barrier to entry for smaller companies or

environment. From the earliest movie theaters to the

create more immersive and engaging experiences.

those with limited budgets.

latest videoconferencing tools, we have created

Consider the increase in remote working and

immersive experiences that bring us closer to the

distributed teams working with clients unable to be on

the Pro AV industry needs to take seriously. Its

content we consume. With the rise of the metaverse,

site. A digital twin of the system can be utilized to allow

ability to create hyper-realistic environments,

our industry must embrace the digital twin as a critical

stakeholders to see and interact with the digital twin to

optimize AV systems, and enhance communication

technology to enable us to create new immersive

ensure everyone is on the same page and reduce the risk

and collaboration makes it an invaluable tool in the

experiences.

of miscommunication. Plus, this would be a way cooler

age of the metaverse.

One of the most exciting possibilities of the digital twin in the Pro AV industry is its ability to create

meeting than a Teams or Zoom call reviewing CAD files.

The digital twin is a metaverse technology that

Investing in learning opportunities around digital

As the use of digital twins continues to grow as a

twin skills for individuals will help organizations stay

hyper-realistic environments. By creating digital twins

metaverse technology, it will likely become necessary in

ahead of the curve in an increasingly competitive and

of real-world spaces, Pro AV can help clients develop

the Pro AV industry. Plus, we all know tech doesn’t

fast-moving business environment. This will allow

immersive experiences and revolutionize how we

stand still: Digital twins will become more advanced and

organizations and the Pro AV industry to adapt to

interact with the world around us.

sophisticated. Now is an excellent time to start thinking

changing market conditions and position themselves

An example would be utilizing digital twin

about how companies and individuals in our industry

for long-term success. By embracing the digital

technology to create virtual tours of

can better understand how it can be used collaboratively

twin, we can create new and exciting immersive

to provide better service to all our clients.

experiences for our clients to bring us closer to the

physical spaces, allowing users to explore a location in detail without

At this time, for example, there is much interest

content we consume.

Investing in learning opportunities around digital twin skills for individuals will help organizations stay ahead of the curve in an increasingly competitive and fast-moving business environment.

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