2024 NAB Show Daily News - PREVIEW

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Conferences Kick-Off THE 2024 NAB Show



Main Stage, April 14, 1 p.m.

Recognizing individuals, companies and products/services for outstanding innovations in media technology that promote sustainability and foster economic and social development, winners will be announced during a special ceremony.


After, join us for: Exploring HBO’s True Detective Night Country: A Discussion on Sustainability in Modern Production, an insightful discussion that explores the intersection of the acclaimed television series and the modern principles of sustainability in production. The event will feature an exclusive interview with Executive Producer Mari Jo Winkler-Ioffreda, offering unique insights into the show’s approach to sustainability.


While on the floor, be on the lookout for exhibitors that have earned the MTSS Sustainable Exhibitor badge and those that are Excellence in Sustainability award honorees!

Zena Harris
www.nabshow.com | April 2024 | PREVIEW 3 From Future publisher of TV Technology, Broadcasting+Cable, Multichannel News, Next|T V, TVB Europe, Radio World, Mix, Sound & Video Contractor, Systems Contractor News, AV Technology, TWICE and more! CONTENT Content Director Terry Scutt Contributors Tom Butts, Wayne Cavadi, Mike Demenchuk, Mark Hallinger, Steve Harvey, Craig Johnston, Paul Kaminski, Elle Kehres, Bob Kovacs, Phil Kurz, Jon Lafayette, Mike Malone, Deborah D. McAdams, David McGee, Paul J. McLane, Mary Ann Melody, Addie Morfoot, James E. O’Neal, Mark Pescatore, Jenny Priestly, Randy Stine, Peter Suciu, George Winslow Photographers John Staley Photography & Phototechnik International DESIGN & DISTRIBUTION Group Art Director, B2B Nicole Cobban Senior Design Director Lisa S. McIntosh Production Managers Heather Tatrow, Nicole Shilling ADVERTISING Managing VP Sales, B2B Tech Group Adam Goldstein Ad Sales: Raffaella Calabrese, John Casey, Janis Crowley, Zahra Majma, Debbie Rosenthal, Andi Tureson MANAGEMENT SVP, MD, B2B Amanda Darman-Allen VP, Global Head of Content, B2B Carmel King Managing Director, Content, Broadcast Tech Paul J. McLane VP, Global Head of Sales, B2B John Sellazzo Managing VP of Sales, B2B Tech Adam Goldstein VP, Global Head of Strategy & Ops, B2B Allison Markert VP, Product & Marketing, B2B Scott Lowe Head of Production US & UK Mark Constance Head of Design B2B Nicole Cobban Future US, Inc. 130 W 42nd, 7th Floor, New York, NY 10036 www.futureplc.com © Copyright 2024 NAB 1 M St SE, Washington, DC 20003 For reprint permission contact Michelle Kelly, NAB Telephone: 202-359-3375 Association logos are trademarks, and use by any person, group or party without prior written permission is strictly prohibited. 10, 19, 24 Exhibitor Spotlights The Pulse of NAB Show YOU’LL FIND ALL THE TOP STORIES YOU CAN’T MISS RIGHT HERE — BREAKING NEWS, INDUSTRY TRENDS, EXHIBTOR COVERAGE, EVERYTHING YOU NEED TO KNOW AT THE 2024 NAB SHOW. 4 NAB Show Returns to an Ongoing Facelift for the Convention Center Convention planners see new opportunities with the changes 6 The Community Zones Are Back on the Show Floor Attendees can learn more in the Create, Connect and Capitalize areas 8 Content Creators, Awards and a Robot Take the Main Stage NAB Show recognizes excellence in broadcasting, sustainability 12 Floor Pavilions Offer Learning Opportunities for Attendees Attractions feature tech innovations, expert panels and hands-on learning 14 Post|Production World Adds AI to Lineup Attendees can learn ways to increase operational efficiency 16 Radio Forum Offers Insight to Small and Medium-Market Broadcasters AI, connected cars and innovative revenue generation are up for discussion 18 Trends Spur Executive Decision-Making Money matters to be discussed during ithe annual Devoncroft Executive Summit. 20 Core Conferences Deliver Insight Into New Techniques, Technologies Learn the latest developments in AI, ATSC 3.0, hybrid AM radio and more 22 Talk Shows, Localism and Younger Audiences Are Explored Decision-makers at major TV station groups address programming challenges 26 Tours Give Guided Glimpse of Show Floor Industry experts narrate visits to multiple exhibitors 28 Safeguarding Content in the Digital Age Is More Important Than Ever Learn how AI can help in this neverending challenge NAB Show Daily Distribution Sponsored By:

The renovation will extend the contemporary design, architecture and customer experience of the West Hall completed in 2021.

NAB Show Returns to an Ongoing Facelift for the Convention Center

Convention planners see new opportunities with the changes

As the media and entertainment industry prepares to gather later this week for NAB Show, the Las Vegas Convention Center is in the middle of a $600 million renovation of the facility’s legacy campus.

According to the Las Vegas Convention and Visitors Authority, “the renovation will extend the contemporary design, architecture and customer experience of the 1.4 million square-foot West Hall, which debuted in 2021. Work will continue through 2025, with construction designed to accommodate and minimize disruption to scheduled tradeshows.”

For this year’s Show, the North Hall is closed and under renovation.

“NAB Show is dedicated to providing a seamless and exciting experience for all attendees during the North Hall renovation,” said Chris Brown, executive vice president and managing director of NAB Global Connections and Events. “When South Hall was closed in 2023, we adapted and even grew the Show. This year we are approaching our plans with the same mentality.”

The Vegas Loop will be used for fast and convenient transportation between halls, offering attendees the opportunity to ride in style in Tesla vehicles. “The system offers quick and efficient movement underground across the LVCC campus with stops that connect the West Hall to the front of the Central Building; and from there, it is a quick walk to South,” Brown said.

Golf cart transportation is also being offered to make trips between Central and South Halls even more convenient. Rides on campus are free to attendees.

The Orange Parking Lot, between the Central and South Halls, will also be open and accessible, offering another walking route between the two halls.

Brown said NAB is thrilled to see South Hall re-open, and with it comes new opportunity.

South Hall is hosting the Create Community Zone, anchored by an activation sponsored by Microsoft; the new Creator Lab, designed for creators and partnering organizations in the creator economy; and a special AWS Golf Simulation. For education, Post|Production World conferences are back in the South Upper meeting rooms. To add conve-

nience there will be a registration area in the building as well, he said.

Once on the exhibit floor, visitors to the South Hall can expect a dynamic experience featuring Ross Video, Blackmagic Design, Adobe, AJA Video Systems, Chyron, Vizrt and Dell in South Lower Hall; and Avid, Evertz, EVS, Rohde and Schwarz and Cobalt Digital in South Upper Hall, to name just a few.

While the Central Lobby will be reconfigured, the Starbucks and food court will remain open. Next to the food court, attendees can still visit the NAB Store, the NAB Amplify+ VIP Lounge and another exciting activation from Vu and MRMC.

Attendees can still travel on foot from Central to West Hall using a new hallway that is being constructed. There will be directional signage, campus maps and volunteer assistance to ensure easy navigation.

With the construction it was necessary to relocate the Main Stage, which was previously in the North Hall. It will now be in the Central Hall, “more specifically in the C2 Hall, which is the hall accessible from the front patio, not far from the Central Loop station entrance,” said Brown. l

4 PREVIEW | April 2024 | www.nabshow.com UNDER CONSTRUCTION

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The Community Zones Are Back on the Show Floor

Attendees can learn more in the Create, Connect and Capitalize areas

Attendees can gain insight and make new connections within the Community Zones on the show floor in the South Upper and West Halls. The zones are focal points for each major area within the Show, helping visitors curate their journey of learning and product discovery.

“They are meant to be a true hub for attendees; a place where showgoers can get oriented with all that is going on at the Show — curated around each of the three major pillars Create, Connect and Capitalize,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “The zones also provide insight into the major tech and content workflow trends within each pillar to help attendees connect with relevant exhibitors and products.”

Attendees can talk shop with peers, hear from renowned thought leaders, and lean into all-new techniques, solutions and networking opportunities. The zones are open to all registered attendees.


CREATE ZONE South Upper Hall


Want to deliver content quicker without compromising quality? Want to streamline team workflows and remote production processes? Engage in impactful panel discussions with industry thought leaders in the Content Theater as they unveil the latest trends and strategies shaping the landscape. From color correction to essential editing techniques, learn how to create superb videos for your clients in the Post-Production Corner featuring 30-minute sessions focused on remote and post-production topics. In partnership with FMC.



Here attendees will find cloud computing and media infrastructure pushing the boundaries of content delivery anytime, anywhere. Discover the future of media orchestration at the Intelligent Orchestration Activation, powered by Diversified. Explore decentralized production, streamlined workflow and software-defined production integration. Gain insights to create comprehensive, end-to-end solutions.


Visitors will find strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy. This is the place for people who want to perfect their go-to-market and monetization strategies. Powered by Microsoft and NVIDIA’s AI, the Beat the BUZZR®: Interactive Monetization Transforming Entertainment offers personalized content, engages fans and opens new monetization channels. “Beat the BUZZR®” revolutionizes interactive TV by blending Fremantle’s classic game show gems from the BUZZR network with cutting-edge technology.

6 PREVIEW | April 2024 | www.nabshow.com


Content Creators, Awards and a Robot Take the Stage

NAB Show recognizes excellence in broadcasting, sustainability

Staff Report


The Main Stage finds a new home this year in the Central Hall with sessions that include the show opening, award recognitions and inductions, and a highlight on several content creators who encourage creativity and authenticity.


April 14 | 10:30–11:15 a.m.

Top executives from IMAX and Disney will discuss their “pixel perfect” partnership, which spans from lens to living room and beyond. They’ll discuss how they deliver premium experiences to fans around the world — from theatrical releases to streaming platforms — as well as the growing ecosystem of devices that elevate experiences everywhere. They’ll also share the latest post-production and technology advancements that help deliver the highest-quality experiences wherever audiences consume content.


April 14 | 1–2 p.m.

The NAB Show Excellence in Sustainability Awards will be awarded to individuals, companies and products/services for outstanding innovations in media technology that promote sustainability and foster economic and social development.

Awards will be presented by Shira Lazar, founder/CEO, What’s Trending, and Main Stage host.

The ceremony will include the session “Exploring HBO’s True Detective Night Country: A Discussion on Sustainability in Modern Produc-

tion.” Executive Producer Mari Jo Winkler-Ioffreda will offer unique insights into the show’s approach to sustainability.

The session is sponsored by AWS.


April 14 | 2:30–3:30 p.m.

AI has the potential to transform every industry, but no industry has it been more hotly contested than in media and entertainment. This session will explore the many applications of AI in Hollywood and the benefits and pitfalls of its continued and growing use in productions and development.


April 14 | 4–5:30 p.m.

The discussion with the team behind the film “Holy Smokes,” the recipient of the Decentralized Pictures (DCP) Kevin Smith Comedy Short Film Screenplay Award, offers insight into the evolving landscape of the film industry. By highlighting their experience on the DCP platform, panelists will delve into how the platform utilizes its upvoting system and user community to identify talented filmmakers. DCP then brings a fresh and inclusive perspective to film financing and support.


April 15 | 9:30–11 a.m.

NAB President and CEO Curtis LeGeyt will lead the event with a state-of-the-industry fireside chat hosted by Emmy Award-winning journalist Adrienne Bankert.

Following the fireside chat, Futuri CEO Daniel Anstandig will be joined on stage by Ameca, an autonomously AI-powered humanoid robot, to deliver an unprecedented discussion on audience perspectives on AI’s use in broadcast media. This keynote event will feature collaboration between Anstandig and Ameca as they deliver study findings pivotal to the industry’s future.


April 15 | 11:30 a.m.–12:30 P.M.

What does the future hold for generative AI in sports, media, and entertainment? Panelists willdiscuss real-world applications, from personalized viewing experiences to automated highlight reels and more.


April 15 | 1–2 p.m.

The NAB Broadcasting Hall of Fame recognizes television and radio personalities or programs that

have earned a place in broadcasting history. The 2024 NAB Broadcasting Hall of Fame inductee for radio is Donnie Simpson, whose career spans five decades. The 2024 NAB Broadcasting Hall of Fame inductee for television is “America’s Most Wanted.” The Digital Leadership Award honors an individual at a broadcast station, group or network who has had a significant role in transforming a traditional broadcast business to succeed on a digital media platform. This year’s recipient is Sun Sachs of Townsquare Media.


April 15 | 2:30–3:30 p.m.

This keynote session features the team behind Alteon.io, last year’s Product of the Year winner. Dive deep with their experts into real-world challenges and breakthrough solutions that are transforming how we think about and execute media projects.

8 PREVIEW | April 2024 | www.nabshow.com


April 15 | 4:30–5:30 p.m.

In the crowded media landscape, audience attention spans are shorter than ever. To stand out, content must truly connect with audiences. This session featuring NBCUniversal Entertainment Chairman Frances Berwick, and moderated by Variety co-editor-in-chief Cynthia Littleton, will discuss that. The pair will then be joined by “America’s Got Talent” host Terry Crews, as they discusses the current TV landscape, as well as connecting content and audiences across NBCU’s television portfolio.


April 16 | 9:30–10:30 a.m.

Several honors will be bestowed during this session. The NAB TV Chairman’s Award will be presented to Jennifer Hudson, EGOT (Emmy, Grammy, Oscar, Tony) winner, entertainment icon and host of “The Jennifer Hudson Show.”

The 2024 Crystal Radio Award finalists will be celebrated and winners announced. The Crystal Heritage Award recipient is Hubbard’s KSTP-FM, Minneapolis-St. Paul, which has won a total of five Crystal Radio Awards for exceptional year-round community service efforts.

The 2024 NAB Radio and Television Engineering Achievement Awards are being given to


Hubbard Radio’s David Kolesar and consulting engineer Winston Caldwell.


April 16 | 11 a.m.–Noon

With more than 300 episodes, nine million followers and hundreds of millions of views, interview show “Hot Ones,” hosted by Emmy-nominated Sean Evans, has become a mainstay in pop culture. It’s also the flagship property for First We Feast and Complex Media, having helped launch a host of other content, merchandise and hot sauces. Evans will discuss the creation and rise of “Hot Ones,” the show’s core creative choices, the business behind the wings and his personal interview process.


April 16 | 1–2 p.m.

Intel, in collaboration with Olympic Broadcasting Services and Deloitte, will discuss what they are delivering at the Olympic games and how it is driving the broadcast industry forward, showing that through their ecosystem, they are able to accelerate the future of AI and soft-

ware-defined broadcasting through real-world deployments at anytime, anywhere.


April 16 | 3–4 p.m.

Discover how being authentic fuels success as a content creator. One-of-a-kind multi-hyphenate, Jameela Jamil, will share how she maintains authenticity while working as an actress, writer, host and activist. Jamil will divulge the freedom and power of identity and how she uses different mediums to share her values and how you can do the same. Kara Mayer Robinson, host of “Really Famous” will host the session.


April 17 | 10:30–11:30 a.m.

YouTube star, digital creator, filmmaker sensation and multimedia leader Casey Neistat empowers creators to think outside the box and redefine their creative potential. Heralded for his motto, “Do What You Can’t,” Neistat will discuss the career choices that powered his success, his thoughts on breaking through in today’s creator economy and share actionable lessons on innovation and creativity. The session will be hosted by Shira Lazar. l


C7507 | Wisycom is showcasing the latest updates to its MTK982 dual-wideband, stereo IFB/IEM transmitter at NAB 2024. With key updates customers are afforded an entirely new user experience with an improved layout of the front-panel status page and menu customization, among other interface enhancements.

With new fonts for improved visibility of the transmitter name, frequency and TX status, user control is improved. Key parameter information is also displayed on the front-panel LCD screen, including receiver type, audio output and IP address; and the RF power information is more prominently shown. Users can customize their menu by selecting “Basic Mode,” which implements a more simplified structure, or “Advanced Mode” for more experienced applications.

In addition to its wideband RF functionality, the MTK982 transmitter features DIGICOM mult-brand compatibility software, which makes it possible for users to integrate the transmitter with a variety of third-party receivers.


W3317 | Pronology is unveiling its latest updates to StreamFile Core including ST 2110 support and a new Shot List player.

StreamFile Core integrates both NDI and Haivison SRT, providing increased IP and streaming capabilities. It supports SMPTE 2110 utilizing off-the-shelf hardware for a cost-efficient solution. With support for SMPTE 2022-7 and NMOS discovery or manual stream entries, StreamFile Core has the ability to record ProRes, DNx and other video codecs allowing users to work from home, on location or anywhere.

The software’s new Shot List player allows customers to sub clip multiple angles with timecode accuracy, which is suitable for social teams who require access to VOD media from live environments. It is user-friendly and simple to use for non-technical personnel. Included are a star rating system and color-coding capabilities, allowing users to categorize and filter clips.

10 PREVIEW | April 2024 | www.nabshow.com
Create Connect Capitalize

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Floor Pavilions Offer Learning Opportunities for Attendees

Attractions feature tech innovations, expert panels and hands-on learning

Staff Report


Along with NAB Show’s extensive conference lineup and exhibitors’ product demonstrations, attendees can learn more about emerging technologies shaping the future and how they will be used to better one’s craft. These attractions and pavilions are located on the show floor and are open to all with an exhibit hall pass.


Central Hall

CineCentral is your destination for Hollywood’s cinematic trends and techniques. With expanded space and programming, production and post-production professionals alike will be able to take advantage of hands-on learning led by notable industry leaders, across a range of technology and methods, to advance their creative storytelling skills. New this year, the CineCentral Open Air Labs features drone training and demos by Lightcraft and movement workshops with cranes and dollies from Chapman Leonard.


South Upper Hall

New this year, this show floor experience puts a spotlight on the fast-paced creator economy. It features hands-on interaction

and workshops, expert panels and networking events focused on creators, equipment, distribution channels and monetization techniques.


South Upper Hall

The Create Zone is for creators who want to master their craft, want to deliver content quicker without compromising quality, or want to streamline workflows and remote production processes. Find your community here and all that is happening across Create. The Post-Production Corner and the Conversation Corner are both located in this zone.


West Hall

The Connect Zone is for those who want to boost their productivity and leverage emerging tech to reach new audiences. Attendees can get hands-on with the right tools to make content distribution easier.


West Hall

The Capitalize Zone is convention-goers who want to perfect their go-to-market and monetization strategies. The Capitalize Zones dives into AI/machine learning, advertising and media sales solutions and data analytics. Discover “Beat the BUZZR®:

Interactive Monetization Transforming Entertainment,” a revolutionary solution transforming TV viewing into an interactive, competitive experience. Powered by Microsoft and NVIDIA’s AI, it offers personalized content, engages fans, and opens new monetization channels.


West Hall

This dedicated area of the show floor is reserved for presentation of today’s edge-of-the-art media technologies from research and development facilities around the world. Exhibitors are selected by NAB for inclusion in Futures Park based on their relevance and interest to broadcasters. Futures Park exhibits often include items presented for the first time in the United States or the world.


A collection of today’s leading companies and technology pioneers showcasing the latest innovations and tactics to reach your audiences at the right place at the right time on all the latest platforms. The Great Britain & Northern Ireland Pavilion is located in the South Lower Hall. The Bavarian Pavilion and Wallonia Export and Investment Office are located in the Central Hall. Business France is located

in the West Hall. KOTRA is located in both the Central and West Halls.


West Hall

A new attraction this year, PropelME is the destination to see early-stage products and companies still in the startup phase that are eager to explore, learn, collaborate and drive impactful change within their respective markets. A glimpse into the future awaits. l

12 PREVIEW | April 2024 | www.nabshow.com

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up conversation or ambient sound, our versatile, rugged broadcast mics can be grouped to ensure complete capture of any event. The o cial Broadcast Partner of MotoAmerica, Audio-Technica is the trusted source for detailed, full-spectrum broadcast audio.

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Post|Production World Adds AI Sessions to Lineup

Attendees can learn ways to increase operational efficiency

Post|Production World (P|PW) returns to NAB Show later this week, marking its 21st year of participation. In that time, Future Media Conferences (FMC), partnered with NAB, has grown P|PW into one of the largest, annual media and technology training events. Always on the cutting edge, the conference will introduce classes on artificial intelligence (AI).

“The rationale is simple,” said Ben Kozuch, president and founder

of FMC. “As AI is disrupting the industry, the need for curated, quality training has never been more evident.”

“We know broadcasters are looking for cost-effective ways to educate their teams on how to implement AI to increase operational efficiency and innovation,” said April Carty-Sipp, executive vice president, NAB Industry Affairs. “NAB is excited to partner with Future Media Conferences to offer detailed AI certification trainings for television and radio broadcasters.”

Luisa Winters, one of the instructors on AI at P|PW, said the introduction of AI reminds her of when nonlinear editing came out.

“All the editors were freaking out. ‘No, No, No! We’ll have to learn to use computers!’ Everybody’s panicking a little bit now because they have to learn new skills. But I say, “It’s just another tool. Just incorporate it into your workflow.’”

In addition to the technical classes on AI for creators, P|PW will offer “AI Legal: Business Ethics of Content Creation.” Jordan


Some of the sessions available about AI are:

• Automated Photography

• Post-Production With AI

• The Realities of AI for Virtual Production

• AI Technology for Audio Recording

• Panel - Generative AI and the Role of the Cinematographer

• Panel - Dark in Berlin

• Artificial Intelligence and Machine Learning Tools for After Effects

• Legal Issues With AI-Generated Assets or Content

• AI Creator: Exploring AI Tools for Video Generation

14 PREVIEW | April 2024 | www.nabshow.com
Witthaya Prasongsin/Getty

In addition to the technical classes on AI for creators, P|PW will offer “AI Legal: Business Ethics of Content Creation.”

Belmont, senior project manager at FMC, said, “AI is still in that Wild West stage.”

“We felt that it was a good thing for people to have that option; that it would be irresponsible for us to just tell people to go out and create what they want without actually having [a session] about the legal boundaries,” said Belmont.

Two of the seven AI classes FMC offers will be presented in-person on Wednesday in the South Hall. Tickets to the sessions can be purchased through NAB registration. An AI certification exam voucher can be purchased for each of the sessions attended. The other five AI sessions will be delivered online.

The new AI sessions join the

more than 250 P|PW classes at the show. These include Directors of Photography, Visual Storytelling, and Remote Production session tracks.

Field workshops take the classes outside the convention halls for hands-on learning. A unique Night UA flight training course will equip UA pilots with the knowledge, skills and confidence to pilot UAS at night safely, efficiently and effectively. Attendees will take a test after the theory section course is complete. Upon successful completion, attendees will receive a certification of completion.

Hall Upper offers the opportunity to relax and network with industry peers. Post-Production Corner features 30-minute live sessions focused on remote and post-production topics.

The Create Zone in the South

In February, NAB and FMC launched year-round, live, online AI Training and Certifications courses that offer comprehensive,

three-hour, deep dives guided by industry experts. Professionals can pursue training in any AI specialization and for an additional fee, which covers the Certification Exam, earn an industry-recognized NAB Show and FMC AI Authorized Certification badge.

Post|Production World runs from April 13–17. l

www.nabshow.com | April 2024 | PREVIEW 15
Ben Kozuch Jordan Belmont


Attendees gather for a roundtable discussion at the 2023 Small and Medium Market Radio Forum.

Radio Forum Offers Insights to Small and Medium-Market Broadcasters

AI, connected cars and innovative revenue generation are up for discussion

As part of NAB Show’s educational sessions, a radio forum geared towards smaller-market broadcasters will take up residence in the Broadcast District, located in West Hall. The “Small and Medium Market Radio Forum” will cover key issues facing small and medium market radio stations — from AI, connected car implications and syndication strategies to innovative revenue generation and successful promotional strategies.

The forum will also focus on political and digital ad sales and the data and trends impacting radio.

“The key focus is providing solutions — real strategies and

takeaways to address the needs of attendees,” said NAB Executive Vice President of Industry Affairs April Carty-Sipp.

The Small and Medium Market Radio Forum debuted at the 2019 NAB Show and has continued to grow each year. This year the forum will feature 10 concurrent roundtables that take place over roughly two hours in the same location; and after 30 minutes attendees are encouraged to rotate to another table of interest.

“Given the amount of time and number of tables, attendees should have time to visit three to four tables,” said Carty-Sipp.

A sampling of roundtable topics includes “Community Building Strategies for Radio,” which will dive into station tactics

used to engage niche communities within their audience, to more peer-focused discussions such as “Content Creation: Innovative Approaches and Strategies.”

“The roundtables are moderated by industry leaders with expertise on the topic,” said Carty-Sipp.

One such leader is Joe D’Angelo, senior vice president of broadcast radio and digital audio at Xperi. He will moderate the “How to Stay Relevant in the Connected Car of Today and Tomorrow” roundtable.

D’Angelo said discussions about how broadcast radio can remain readily accessible — and in a place of prominence in the car dashboard — will be of particular interest. He plans on highlighting a branch of Xperi’s technology

that focuses on helping car manufacturers build “a unified user interface.” One such technology is the company’s DTS AutoStage entertainment platform.

“DTS AutoStage is currently launched in 10 automotive brands, millions of cars and over 140 countries around the world,” said D’Angelo. “The insights and analytics it delivers are revolutionizing broadcasters’ understanding of their audience, programming and listening behaviors.”

Another industry leader is Zack Zalon, CEO of Super Hi-Fi. He will moderate the roundtable “Practical AI Applications for Radio.” Zalon said he plans to share how artificial intelligence innovation can be implemented across every

16 PREVIEW | April 2024 | www.nabshow.com

An example of how radio stations might appear using Xperi’s DTS AutoStage technology.

point in the radio supply chain.

“A major fact that stands out to us is how radio companies operate today in effectively the same exact manner that they did in the 1990s,” said Zalon. “There are virtually no other industries that can claim that. It’s time that radio had access to the same kinds of operational efficiencies that other industries have enjoyed for decades.”



All held 2:15–3:35 p.m. on April 13

• Finding and Developing On-Air Talent

With artificial intelligence expected to be one of the hot topics featured at this year’s NAB Show, Zalon said he hopes “to hear about the pain points that radio operators are experiencing, but also some of the success stories that they can share. This is going to be really valuable in helping us to point out some of the areas where AI might benefit them significantly.”

• Successfully Tap into Political Ad Dollars

• Generational Connections: Ensuring Engagement Across Generations

• How to Effectively Launch and Manage Digital Ad Sales

After two hours of roundtables, the forum will host two sessions covering revenue generation strategies for radio (“Maximizing Radio Revenue: Monetizing Everything You Create”) and economic and industry trends impacting radio (“Economic Outlook — Opportunities and Obstacles to Broadcasting Success”).

The “Economic Outlook” session will have panelists from S&P Global Market Intelligence and BIA Advisory Services, providing exclusive data and analysis on the radio industry. The “Maximizing Radio Revenue” panel will

feature a moderator and four panelists offering strategies on how small and medium market stations can drive revenue.

Afterwards, attendees will have another hour to reconnect and network with their colleagues during the event’s closing reception.

Overall, Carty-Sipp said the NAB Small and Medium Market Radio Forum is a “key anchor” for the NAB Show radio experience.

“This event is an outstanding example of the educational, networking and professional development offerings we’ve customized to help radio attendees maximize their ROI at NAB Show. Attendees will walk away with revenue-generating ideas and strategies they can immediately implement at their stations.”

In addition to the forum, attendees will have access to 26 other radio sessions, events, networking opportunities and relevant exhibitors, all located in West Hall. Several of the radio sessions will take place in the TV and Radio HQ, which features informal, interactive discussions.

This year’s forum will be held Saturday, April 13, 2–6 p.m. The event was standing room only the past two years, so radio broadcasters are strongly encouraged to RSVP. Click here to learn more. l

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Trends Spur Executive Decision-Making

Money matters to be discussed during the annual Devoncroft Executive Summit

NAB Show will bring media executives together once again to discuss the business of media technology during the 2024 Devoncroft Executive Summit. Suppliers, buyers and investors will discuss and debate a number of issues and hot topics driven by the latest market research from Devoncroft Partners.

Now in its 13th year at NAB Show, the Devoncroft Executive Summit invites senior executives and buyers of media technology to discuss matters important to them.

“We’ve found this is a thought-provoking kick-off that helps set the theme for the next four days of the trade show,” said Joe Zaller, founder of Devoncroft Partners, the event’s main sponsor. “We’re trying to understand what’s going to move the needle commercially at the show and over the next couple of years.”

This exchange of ideas can help propel the industry to reach its greatest potential, Zaller said. The summit will delve into the latest trends and advise on how to navigate potential pitfalls and steer a company toward success.

Devoncroft Partners, a media research and consulting company, drives agendas based on the firm’s day-to-day work in the industry. The summit will begin with a general “state of the industry” from both the supply and demand side, led by Devoncroft Partners’ Josh Stinehour, principal analyst.

A main focus of this discussion will be the often-touchy topic of financial decisions made within media organizations.

“I think all things at NAB Show are downstreamed from technology budgets, and yet we don’t talk about budgets,” Stinehour said. “We can carve out a good amount of an industry discussion to focus on the financial operations — how you would talk to a non-engineer

about it driving value in your organization.”

Stinehour said the technology side of the business has sometimes been framed as an added cost without properly analyzing its benefits. The opportunity to reverse this mindset is at hand, he said.

“Through greater discipline of financial operations, we can now communicate better the value of technology and maybe reverse the tide of technology budgets — and by extension, everyone should benefit from that,” Stinehour said.

Following Stinehour’s presentation will be a series of panel discussions or executive “oneon-ones.” Broadcasters, service providers, media technology vendors and IT vendors will have the spotlight during this time. Both large and small vendors and businesses will be represented.

The executive panels will delve into the most important issues facing the media market today, such as artificial intelligence (AI),

blockchain, machine-learning AI, cloud computing and finance, Zaller said.

“It’s all about business models and monetization,” Zaller continued. “The last 10 years have been a zero interest-rate environment. The strategy has been a lot of consolidations, a lot of M&As, a lot of launches of consumer services. Now it’s about profitability.”

The summit will take some of the current trends and provide insight into these topics. “If we say [a topic] will be IP or AI, well, what does that mean to a studio versus a broadcaster versus an OTT versus a supplier?” Zaller said. “We want to explore this rather than just talk about algorithms behind image recognition or something like that.”

Most of all, the summit is meant to be a forum for ideas and to provide insightful commentary to the industry. The feedback attendees have provided in years past indicated that this summit provides context for the entire NAB Show as one of the main inaugural events, Zaller said.

“We try to look at these issues through the lens of different types of people and try to provide delegates 360-degree insight into these issues,” Zaller said.

The Devoncroft Executive Summit will take place on April 13 on the Main Stage, 12–6 p.m. l

18 PREVIEW | April 2024 | www.nabshow.com
Hear directly from senior media tech decision-makers and get up to speed with the state of the industry at the Devoncroft Executive Summit.


W2529 | Broadpeak is highlighting its insertion solutions that are simple to use, quick to deploy, and offered as a service. Available on the company’s SaaS platform, broadpeak.io, Broadpeak’s server-side ad insertion solution empowers video service providers to tailor content to individual preferences allowing the creation of seamless and individualized streaming experiences, ensuring users keep coming back for more.

Two new demos will include:

• Interactive targeted ads: A disruptive feature that boosts the performance of targeted advertising for video streaming services by allowing viewers to click on banner ads and receive a notification on their phone, guaranteeing clicks for advertisers.

• Taking addressable TV and server-side ad insertion for OTT streaming one step further with Broadpeak’s new Spot2Spot feature. Content owners can replace specific spots within the ad break. Broadpeak is demonstrating spot-level ad replacement for addressable TV and comprehensive ad tracking for both replaced and non-replaced ads.


W3225 | VisualOn is unveiling Optimizer Hi-Fi, a visually lossless file-to-file video transcoding solution. Leveraging VisualOn’s CAE technology, Optimizer Hi-Fi reduces the storage requirements of high-quality source video files by up to 80 percent while maintaining visual quality.

VisualOn Optimizer shrinks video bitrates while maintaining or improving visual quality, lowering operating expenses for video service providers without disrupting current workflows or introducing compatibility issues. Utilizing VisualOn Optimizer, video service providers can decrease the average streaming bandwidth by More than 40 percent. The company says the solution also improves UX KPIs such as startup time, buffering ratio and more. Optimizer is being shown in different versions for various use cases: Optimizer VOD for on-demand video workflows, Optimizer Live for live video streaming, and Optimizer Hi-Fi for reducing the storage costs of massive mezzanine files.

www.nabshow.com | April 14, 2024 | SUNDAY 19 EXHIBITOR NEWS Create Connect Capitalize


Core Conferences Deliver Insight Into New Techniques, Technologies

Learn about the latest developments in AI, ATSC 3.0, hybrid AM radio and more

Sometimes it seems new technologies roll out almost daily. So, how do you keep up with this explosive growth in the broadcasting and content creation sectors?

NAB Show’s Core Education Collection is an excellent place to start. The conference features four segments: Core Create Series, Core Connect Series, Core Capitalize Series and the long-standing NAB Broadcast Engineering and IT (BEIT) Conference. This year’s Core Education Collection features hundreds of learning opportunities.

On both the tech and content creation sides of the aisle, artificial intelligence or “AI” has taken center stage during the past year, making headlines in both the scientific and popular press. It seems destined to play a big part in both the broadcasting and content creation arenas. There are a number of opportunities to learn about AI within the Core Education Collection.

“The artificial intelligence tools

and technologies stack touches — or will soon touch — everything in the media production and distribution chain across all forms of content,” said Andy Maltz, principal at General Intelligence and moderator of the session “AI Revolution in Entertainment: One Year On….”

“Technical, legal and practical developments and challenges are happening on a near-daily basis,” added Maltz. “This session brings together top industry leaders to share what’s real now and where AI is headed in media and entertainment.”

Maltz’s remarks were reinforced by session panelist Bill Baggelaar, a media technology consultant.

“Generative AI is poised to impact every aspect of the entertainment industry content creation pipeline. It is important that we continue to learn about these new tools and how they empower filmmakers to tell their stories. It is also important that we understand the limits of these tools, as they exist today.”

The session “Unscripted Evolu-

tion: How AI Is Reshaping Reality TV and Documentaries” will take a look at how AI technologies are transforming reality TV and documentaries today, and the new forms of unscripted content they will unleash in the future.

“AI is about to usher in a golden age for reality and documentary storytelling,” said panelist Irad Eyal, founder of Quickture and Haymaker West. “But that can only happen if creators and broadcasters understand what’s coming and embrace it, as we did with every other tech revolution from DV cameras to drones.”

The BEIT conference is featuring its own share of AI-themed sessions. AI researcher Dr. Hao Li, CEO and co-founder of Pinscreen, will dive into the cutting-edge world of generative AI during his keynote presentation at the opening session of the conference.

“Dr. Li’s insights into how AI is shaping the future of content delivery will be invaluable to conference attendees,” said John Clark, senior vice president,


Other interesting sessions to consider:

• AI in the Newsroom

• Staying Ahead of the Curve

• Creative Lens on Compelling Content

• Creative Lens on Virtual Production

• How to Maximize Next Generation TV’s Content and Data Potential

• Using Drones to Verify FM Antenna Performance

• Ask the FCC With Larry Walke

• DTS AutoStage — Your Station, Your Content, Your Analytics. Together We Define the Future of Radio in the Car

• Podcasting for Primetime: Adapt Proven TV Strategies to Elevate Your Podcast

• Emerging Technologies in Media Delivery

• The Next Business Model for Hollywood

NAB Emerging Technology and executive director, PILOT. “This high-energy conference kickoff lays the groundwork for over 70 presentations and panels that will explore the rapidly changing media technology landscape.”

In his presentation, Dr. Li will peel back the layers of generative AI for production — including the latest advancements in AI lip sync technology, face swap and de-aging, as well as the future potential of AI technology.

Other AI sessions include:

•“Television Reimagined Through Generative AI”

•“Generative AI for Media”

•“Generative AI Uses and Video Transcoding”

•“Leveraging AI/ML for Multilingual Content Integrity”

If you’re interested in the latest

20 PREVIEW | April 2024 | www.nabshow.com
Andy Maltz Bill Baggelaar Louis Libin

developments in ATSC 3.0 or “NextGen TV,” there are plenty of opportunities with presentation topics ranging from ATSC 3.0’s place in emergency alerting to using the technology to facilitate TV coverage via translators.

There’s also a new non-TV application for ATSC 3.0, and you can find out all about it in the session “Broadcast Positioning System (BPS) Mesh Network.”

As described by co-presenter Mark Corl, senior vice president,

Emergent Technology Development, Triveni Digital Inc.: “BPS is a complementary system that can supply highly accurate traceable time independent of GPS, which is currently the primary source of timing information for most infrastructure in the U.S. A BPS transmitter mesh network would allow nationwide time synchronization based entirely on ATSC 3.0 broadcasts, with excellent accuracy. I look forward to sharing my insights into why it is critical to deploy a nationwide

Forging The Path

Others Will Follow

monitoring system.”

Another new application of NextGen-TV is described in the session “A Brand New ATSC 3.0 and 5G NR (Multicast and Broadcast Service) Convergence Opportunity.”

“Mike Simon and I from One Media Technologies will be introducing a new service called “Direct 2 Everything” (D2X),” said co-presenter Louis Libin, vice president, Spectrum Policy & Engineering, One Media Technologies. “This

new service will take advantage of both ATSC 3.0 and 5G NR capabilities to provide a combined service offering that provides harmonized interworking 5G NR (MBS) for a mutually beneficial convergence opportunity.”

AM radio takes the stage with a presentation on its amalgamation with digital broadcasting. The session “AM Carrier Power Reduction in All-Digital Service Mode MA3” is a must-attend for those involved in this hybrid transmission modality.

“Stations may wish to pursue this approach to save on electric power consumption, or when running on a generator that does not have the headroom to run an MA3 transmitter at full power,” said co-presenter Dave Kolesar, senior engineer at Washington’s WTOP and WFED, adding that the presentation will also examine the effect of a 6 dB reference carrier reduction on signal robustness.”

This is just a taste of what’s available for attendees registered for the Core Education Collection. l

www.nabshow.com | April 2024 | PREVIEW 21
Irad Eyal Mark Corl
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Talk Shows, Localism and Younger Audiences Are Explored

Decision-makers at major TV station groups address programming challenges

Wooing younger viewers back to broadcast television, making TV talk shows more affordable, and producing successful game shows in an interactive world are just some of the topics to be covered during the Programming Everywhere conference.

“This is the second year of Programming Everywhere, which was created in response to the most urgent issues facing programmers today,” said Michael Depp, chief content officer at TVNewsCheck.

“We also wanted to put the content creators in the same room with the decision-makers at the major television station groups.”

“These speakers will discuss

how they’re attempting to draw younger audiences back to overthe-air programming, and how they can reaffirm localism and local value in their programming decisions,” Depp said. “They’re also going to be looking at the likely trajectories for the syndication marketplace, which has been dramatically impacted by streaming and how station groups now are developing more local programming and programming across their groups in-house, rather than turning to the syndication market.”

The conference opens with “Programming Leaders on Ideas Beyond Boundaries.” It features panelists Frank Chicha, Fox Television Stations; Scott Ehrlich, Sinclair; Therese Gamba, NBCU-

niversal Local; and Shannon Coggins, Hearst Television. The session will be moderated by Paige Albiniak, TVNewsCheck.

It is followed by “Reimagining Game Shows for a Multiplatform World” with panelists Stephen Brown, Fox First Run and Fox Television Stations, and Laura Florence, Fremantle. This session is also moderated by Paige Albaniak.

“To keep our audiences, we need to meaningfully engage them beyond the broadcast,” Brown said. “We have to hyper serve them in order to make them loyal fans.”

The session “Building the Next Gen Talk Show” is founded on the premise that the $40 million talk show era might be ending, but audiences’ appetites for talk in general isn’t.

Talk shows will be a topic in the Programming Everywhere conference.

“The talk show is not going to go away,” said Depp. “It still proves to be very enduring and wildly popular, but it must be done for far less because the rating points are just not there to justify this massive outlay of expense. So, in some sense, that means talk shows have to go back to their roots.”

Panelists for this session include Byron Allen, Allen Media Group and Entertainment Studios; Ira Bernstein, Debmar Mercury; Lauren Blincoe, Warner Bros; Portia Bruner, Host, “Portia”; and Jenny Depper, E! News.

“Using AI as a Creative Content Tool” will look at AI’s ability to free up human creators for other duties, and the ethical issues associated with its use in a creative medium. The panel includes Melody Hildebrandt, Fox Corp.; Mike Palmer, Sinclair; Kurt Rao, Tegna; and Jeanniey Walden, “Liftoff With Jeanniey Walden.”

“People have very justified concerns about job replacements happening,” Depp said. “But the reality is that the technology is here. It is going to be used, and at least one of our panelists will be somebody who is actively using it in content creation and versioning

22 PREVIEW | April 2024 | www.nabshow.com
Weiss Eubanks/NBCUniversal
Pictured: (l-r): Donald Faison, Abigail Spencer, Kelly Clarkson, on the set of “The Kelly Clarkson Show”


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right now.”

“Social Media/Streaming Stars on Growing Niches Into Audiences” will feature speakers who are successful social media influencers/programmers with insights to share with traditional content programmers.

“The social media content creators that we’re going to profile can show what an unrestricted approach to content creation looks like and how many of those ideas can be extrapolated to television with a little bit of imagination,” said Depp. “On the flip side, these are people who are also still interested in television. They understand the TV is still a mass medium, and they respect that audience. They respect its reach, and they respect its ongoing potency as a medium.”

Jacklyn Dallas, one of this session’s speakers, is the creator of the “NothingbutTech” YouTube channel, which has 207,000 subscribers. “The media landscape is changing rapidly with people gravitating heavily towards indi-


viduals for both connection and information. This has led to an exciting opportunity for creators to build modern day media companies,” she said. “Each video is a building block and brick in the overall picture. It’s such an energizing time and I think

We wanted to put the content creators in the same room with the decision-makers at the major television station groups.”

there is a lot of opportunity for mainstream media and new media to collaborate and create bestin-class content.” Quinn Nelson, owner of “Snazzy Labs,” joins the conversation.

Next up is “Beyond Newscasts: Meeting Programming Needs With Newsy Content.” Steve Pruett, Cox Media Group, is one of this session’s speakers. “Broadcasters need to extend our


W2455 | Starfish Technologies is using Its NAB Show presence to highlight how its innovative software products can deliver valuable functionality and flexibility to support new revenue opportunities. Starfish software is now installed in more than 1,000 live channels around the world, according to the company. Central to the Starfish philosophy is the avoidance of re-encoding media content wherever possible. Its TS processing products are scalable from single-channel to high-density installations running on generic COTS hardware. Typifying this philosophy is the TS Splicer, for clean switching of content in transport streams encoded as HEVC/H.265, H264 and MPEG2, and supporting SD, HD and UHD media resolutions. It is used for replacing live and pre-recorded content for advertising insertion, localization of content, adding and removing ad insertion markers, decoding in stream SCTE35 markers, processing parental control identifiers, and adding channel logos. All this with a low propagation delay.

platforms beyond the broadcast signal and work to leverage the trust, recognition and confidence we have built with the news we have now into new content areas that are related to news but go deeper into the issues that affect or entertain the communities we serve,” he said. “We need to modernize our approach to local programming to be in step with modern families who are coming into the age of child rearing, home ownership, schools, local government and career advancement.”

The conference will wrap up with “The Future of Syndicated Programming in a Multiplatform World.”


“There’s serious constriction in the syndication marketplace,” said Depp. “It is getting smaller. The offerings are getting fewer. And talk shows are more expensive, so there are fewer of those being circulated. There are a number of game shows out there, but again, they have to behave differently than before. The bottom line determines everything. Station owners are looking for thrift, how they can create low-cost programming that can still perform fairly well, and how they can strategically drop that into their schedules.”

Pruett will be joined by Jeremy Berg, NBCUniversal Local; Michael Gruzuk, CBC News; and Adrienne Roark, CBS News and Stations and CBS Media Ventures.

The final panel includes Dave Howitt, Sinclair; Matt Jaquint, Gray Television; Stephanie Slagle, Graham Media Group; and Tom Zappala, E.W. Scripps.

The one-day conference, produced in partnership with NAB, will be held April 14, 9 a.m.–5 p.m. l


SU3057, SL2080 | Projective Technology, a software company that brings structure to post-production workflows for broadcasters, creative agencies and production facilities worldwide, and LucidLink, pioneers in enabling instant access to data and real-time collaboration, have formed a strategic partnership that enhances cloud-based post-production collaboration workflows, delivering seamless project organization and empowering creative teams to work efficiently across locations anywhere.

The collaboration includes the integration of Projective’s post-production collaboration platform, Strawberry, with LucidLink’s remote connectivity solution, enabling users to run their projects in a cloud-first context. According to the companies, the integration brings the best of both worlds: the structure, security and versatility of Strawberry with the scale and global accessibility of LucidLink, enabling enterprise-level post-production and accelerating time-to-delivery.

The integration of Strawberry with LucidLink brings unprecedented innovation to creative teams, making it a solution for collaborative users who need real-time access to their projects, regardless of location.

24 PREVIEW | April 2024 | www.nabshow.com
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Tours Give Guided Glimpse of Show Floor

Industry experts narrate visits to multiple exhibitors

If there were an exit poll at NAB Show, the sheer size would make the top five impressions. That’s why a number of years ago NAB began guided tours — topical show floor excursions led and narrated by industry experts. These tours tie together the work of multiple exhibitors and eliminate the need to read a map while navigating the show floor.

Lori Schwartz, founder of StoryTech, NAB’s tour partner, “We want everyone to come back to the booth that intrigued them most but cut out the overwhelming anxiety.”

There are five areas of focus for this year’s tours, which will take place April 14–17, some twice daily. There’s an overview; a tour focused on emerging production workflows; another, on distribution and IP; a fourth on leveraging data in media and a final tour focused on artificial intelligence (AI).

All tours assemble in Room W218. Headsets are provided. Individual tours are limited to 15 participants. Attendees can sign up for tours when they register or at the show. Subjects are based on industry feedback, organizer observation and the discretion of the guides, which include media

expert Tim Hanlon, a former senior advertising executive who’s led tours at NAB Show for more than a decade.

“What I have learned over that time is there is simply no better concentrated way to understand what the true state of the media industry is at the moment — and realistically understand where and how it is headed — than by immersing yourself in the ‘mosh pit of the future’ that the show floor offers,” Hanlon said. “To the uninitiated, it can be an intimidating exercise and an overwhelming assault on the senses.”

In addition to the curated show floor experience, participants often

As we’re walking from hall to hall, often what happens is, it becomes this walking brainstorming session among professionals.”

end up becoming their own real-time focus group, Schwartz said.

“As we’re walking from hall to hall, often what happens is, it becomes this walking brainstorming session among professionals. The 15 people are strangers, but they exchange information and business cards. You can really problem solve. That’s really the best part of this experience,” she said.

The other piece is storytelling. As the tour guides develop their

26 PREVIEW | April 2024 | www.nabshow.com
A tour during the 2023 NAB Show stops for a briefing at the Intel booth.

plan of attack, they’re encouraged to develop a narrative, Schwartz said.

“People are just getting used to being back at shows in the last year,” she said. “Expectations are higher. You need to be entertaining and interesting, so there’s a bit of show business, too. It should be fun and interesting.”

This year’s tour leaders in addition to Hanlon include futurist Bryndan D. Moore, who will host “Data Gets Smarter,” a look at how leveraging data and AI can help optimize business decisions. Tech veteran Dani Bellar Pilukas will highlight “New Workflows,” virtual, physical, immersive and cloud-based, with an eye toward content management and delivery. Digital pioneer Hardie Tankersley is providing the show floor “Overview”—aimed at first timers and seasoned veterans alike. Former network executive and AI entrepreneur Rachel Joy Victor will lead hour-long tours focused

on the emerging uses of “AI & Machine Learning” in media.

Schwartz said AI is likely to pop up on all the tours because that’s where the industry is headed.

“You’ll see differing types of AI being used in all these categories,” she said. “AI will be talked about in every tour because it’s another toolset. It’s about breaking

Industry EXPERTS Say...



NAB Daily: What will be the must-see exhibits and demos in your estimation, and why?

Pilukas: That list is still in process, but we will definitely be talking about the changes to content creation, different products that are coming to market and changing our dayto-day roles. Hello AI!

NAB Daily: What do you want people to take away from the tour?

Pilukas: After the tour, they will walk away with an idea of the new processes that are out there, understand new uses of AI and how it is changing what we do, be able to consider which workflow might be relevant to their type of production and know how to get more information. And I hope we have a great time together and I can help guide questions and decisions to keep the learning going past the tour.

up those two scary letters — to say, ‘You don’t have to quit your job.’ That’s part of the intent — to break down that [fear of the unknown].” l

NAB Daily: What will be the must-see exhibits and demos in your estimation, and why?

Hanlon: It’s safe to say our focus will be squarely on the most noteworthy technological trends driving the evolution of today’s TV/ video landscape — and how they are affecting or improving elemental industry functions such as broadcast and streaming distribution, video content creation and production, delivery latency, advertising and monetization, interactivity and personalization, measurement and data analytics, viewer guidance and navigation, and streaming video operating systems, among others.

Of course, the advent and promise of AI will feature heavily in our travels, and we will do our best to divine the real and the potentially possible from the aspirational and fantastical.

NAB Daily: Have you done a tour like this before?

Hanlon: I have been leading tours at both the NAB and Consumer Electronics Shows for more than a decade and have been attending each for even longer—dating back to my time in senior futures strategy positions at Publicis Groupe and Interpublic Group back to the ’00s. There is simply no replacement for the raw knowledge and unvarnished insight they provide — especially for leaders who want to successfully guide their organizations through what is arguably the greatest period of change the modern media business has ever seen. That’s why we do these tours — and I’m honored to help lead them!

www.nabshow.com | April 2024 | PREVIEW 27
Brad Kennedy of DXC Technology addressing a group led by Bryndan Moore on the “Data Gets Smarter” tour in 2023.

Safeguarding Content in the Digital Age Is More Important Than Ever

Learn how AI can help in this never-ending challenge

Broadcasters, along with content producers and distributors, have been concerned about safeguarding their products long before the digital era began. Unauthorized copying of prints goes back as far as the beginnings of the motion picture industry, and that was when everything existed as physical objects (reels of film). This content was sent exclusively via physical transport. And piracy and unauthorized usage of content is not limited to the illicit duplication of DVDs. Now that virtually all content exists as digital bits and datagrams, and travels around the globe on common carrier networks, myriad possibilities exist for security breaches.

Recent developments and deployments in the field of artificial intelligence (AI) and advanced computers have the potential to

further undermine digital security by making it easier to get around password protections and break encryption algorithms. However, AI may also prove to be a double-edged sword, with the creation of tools to help content creators and distributors safeguard media.

Content Protection Summit attendees can learn more about the challenges and solutions that AI presents. With the theme “Where Security and AI Come Together!,” the summit is produced in partnership with the Content Delivery & Security Association (CDSA), a group of security executives from the media and entertainment industry. The members joined together to develop solutions to prevent theft and unauthorized use of content.

The Content Protection Summit will feature remarks and presentations by a number of experts in the field, including Ben Stanbury, CDSA chairman; Richard Atkinson,

CDSA president and chairman emeritus; Guy Finley, the CDSA’s executive director; and Ben Scofield, the CDSA technical director, as well as a number of others.

The agenda includes the session “A Look at the Legal and Moral Challenges of AI — Update,” in which Nick Matlach, the president of the ioLiberium law firm, and Evelynn Glausman, the firm’s general manager, will explore how the use of AI may impact the content creation community and provide thoughts and ideas for meeting the challenges that might be ahead.

“The speed of the development, training and leveraging of AI is leading many people to raise significant concerns over some of the legal and moral implications of using the technology,” said Matlach. “There are so many questions around who owns the rights to the materials that AI engines are being trained on and what is real or

fake. As the use of this technology becomes increasingly pervasive, we need to try to find some answers.”

Another side of AI technology is explored by Jerry Rees, Disney imagineer, director and animator, in his keynote address: “How AI Is Enabling the Storyteller’s Vision,” in which he describes what he and others are engaged in to apply AI to filmmaking, production of interactive media, and even to create fully autonomous robots.

You’ll also hear about the security measures set up to protect the last FIFA World Cup, the lessons learned in that initiative, and how the knowledge will be carried forward to help safeguard the next event from both piracy and fraud. Also being addressed is security in connection with the increasingly popular streaming of video content.

Risk management, content tracking methodologies and some deep research into methodologies for illicit use and distribution of content are also part of the arsenal now being used to safeguard content, and you’ll also hear about how these tools have helped such media giants as the Walt Disney Co. drive business practices and thwart piracy.

“Onboarding” and “offboarding,” or the processes of bringing new employees in to work on a production and then managing their departure after their work has been completed has also become an important consideration in limiting unauthorized use and dissemination of intellectual content.

“Onboarding and offboarding of production crews, including the access to assets and other aspects required to be part of a production, is a significant cost and crippling process for many, if not all content developers across the globe,” observed Ben Scofield, the CDSA’s technical director, who will be describing the establishment of a special Working Group set up by the CDSA to focus on this very important topic.

The summit takes place Saturday in the West Hall. l

28 PREVIEW | April 2024 | www.nabshow.com KEEPING CONTENT

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