Digital Signage Magazine - Best Practices Guide 2024

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024 SPONSORED BY

CAROUSEL DIGITAL SIGNAGE • CHIEF • CRIMSON AV • MAXHUB PEERLESS-AV • PREMIER MOUNTS • PROTECTIVE ENCLOSURES

contents DIGITAL SIGNAGE INDUSTRY SNAPSHOT 8 DIGITAL SIGNAGE CONTINUES TO

OUTPERFORM PRO AV INDUSTRY

By Mark J. Pescatore

BEST PRACTICES 12 DVLED Key Considerations for Successful dvLED Installation

By Robert Meiner, Peerless-AV

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MOUNTS Enhancing Digital Signage Design: The Power of Innovative Display Mounts

By Evan Hicks, Premier Mounts K-12 EDUCATION Digital Signage Injects Meaning Into K-12 Communications

By Amber Ward, Carousel Digital Signage

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ON THE COVER: Image courtesy of Peerless-AV

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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MOUNTS Bent Metal Brilliance: The Unseen Wonders of AV Mounts

By Will Bear, Crimson AV OUTDOOR Best Practices for Cutting-Edge Outdoor Digital Signage

By Emilyann Allen, Protective Enclosures

CASE STUDIES 22 VIDEO WALL Video Wall Mount Supports the Workplace of the Future

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RESTAURANT Crafting Coffee and a Seamless Display Experience HIGHER EDUCATION Campus Digital Signage Flips the Script

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TRANSPORTATION Large-Scale dvLEDs Streamline Airport Travel OUTDOOR Clean Energy Center Provides Weatherproof Education

DIGITAL SIGNAGE TECHNOLOGY 28 PRODUCT SHOWCASE DEPARTMENTS 4 LETTER FROM THE EDITOR

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ROUNDTABLE OF EXPERTS

ADVERTORIAL 6 PEERLESS-AV

DIGITAL SIGNAGE BEST

LETTER FROM THE EDITOR LAST YEAR, the Digital Signage Best Practices Guide explored how increasingly affordable dvLED technology has brought digital signage to organizations of all shapes and sizes. As an extension of that newfound accessibility, end users are now looking to connect with audiences in novel ways while also safeguarding their investments long term. As a result, the digital signage making an impact this year goes beyond the aesthetic; it is both practical and protected.

In the 2024 Guide, we’ve called upon industry experts to discuss key considerations for successful indoor and outdoor digital signage installations, how innovative display mounts can both support and Macy O'Hearn enhance the design of your project, what decision makers should macy.ohearn@gmail.com bear in mind when planning for their next purchases, and how digital signage can inject meaning into K-12 communications.

Once again, we’ll then look at the wide array of display, mount, and content management products making waves right now. And finally, a small, yet diverse selection of case studies highlight the understated “unsung heroes” of digital signage—from ceiling-mounted menu boards at a craft coffee roaster, to state-of-the-art weatherproof display cabinets designed to keep the elements out while maintaining touch screen capability; from digital signage software simplifying content creation and management across a college campus, to the securely mounted informational signage keeping travelers moving through a busy airport.

One of our contributors wrote, “Displays will always take center stage as the visual storytellers.” Well, this year, the behind-the-scenes elements of digital signage finally step into the spotlight.

BEST PRACTICES: Roundtable of Experts Emilyann Allen has roughly 10 years of experience in the outdoor TV industry, during which time she has written for industry publications such as Sound & Communications magazine, Aviation Pros, and Systems Contractor News. She has also written for examiner.com and has authored Amazon best-selling books.

Will Bear is an accomplished professional who embarked on his career journey with Crimson AV in 2014, assuming the role of regional sales manager. Demonstrating unwavering dedication and competence, he has progressively advanced within the company, holding the position of vice president of sales for the past three years.

Evan Hicks is the product marketer at Premier Mounts.

He works closely with sales and product development to ensure Premier’s longstanding industry impact is propelled forward in the ever-evolving Pro AV landscape.

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

With more than 10 years at Peerless-AV, Rob Meiner oversees the technical sales engineering department, ensuring the team meets goals that contribute to the overall success of Peerless-AV. Meiner works to analyze market trends to create strategic product plans comprising lifecycle management, product roadmaps, and competitive pricing.

Mark J. Pescatore is the content director for Systems Contractor News (SCN). He has been writing about Pro AV industry for more than 20 years. Previously, he spent more than eight years as the editor of Government Video magazine.

As marketing director of Carousel Digital Signage, Amber Ward spends her days dreaming up strategies and telling stories that connect with people beyond the technology. With a background in art, film, and design, she brings her creativity and eye for detail into everything that she does.

PRACTICES GUIDE avnetwork.com CONTENT Content Director Mark J. Pescatore, Ph.D. mark.pescatore@futurenet.com Senior Content Manager Wayne Cavadi Editor Macy O'Hearn, macy.ohearn@gmail.com Contributors Emilyann Allen, Will Bear, Evan Hicks, Rob Meiner, Amber Ward Art Editors Cliff Newman, Steven Mumby Production Managers Nicole Schilling, Heather Tatrow A DV E R T I S I N G S A L E S Managing Vice President of Sales, B2B Tech Adam Goldstein, adam.goldstein@futurenet.com, 212-378-0465 Sales John Casey, john.casey@futurenet.com, 845-678-3839 Janis Crowley, janis.crowley@futurenet.com, 845-414-6791 Debbie Rosenthal, debbie.rosenthal@futurenet.com, 212-378-0468 Zahra Majma, zahra.majma@futurenet.com, 845-678-3752 Andi Tureson andi.tureson@futurenet.com SUBSCRIBER CUSTOMER SERVICE To subscribe, change your address, or check on your current account status, go to avnetwork.com and click on About Us, email futureplc@computerfulfillment.com, call 888266-5828, or write P.O. Box 1051, Lowell, MA 01853.

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D I G I TA L S I G N A G E I N D U S T R Y S N A P S H O T

DIGITAL SIGNAGE CONTINUES TO OUTPERFORM PRO AV INDUSTRY

By Mark J. Pescatore

Mark J. Pescatore is the content director for Systems Contractor News (SCN).

A s recently as 2022, industry experts reported that digital signage was slightly underperforming when compared to the overall Pro AV industry. But these days, digital signage is outperforming the field, according to Sean Wargo, AVIXA’s vice president of market insight.

As explained in AVIXA’s 2023 Industry Outlook and Trends Analysis (IOTA), digital signage is currently a $39.7 billion solution area, with a compound annual growth rate (CAGR) of 6.2 percent.

According to a June 2023 report published by MarketsandMarkets, which focuses on B2B research, the global digital signage market should reach $26.1 billion by 2028, up from $18.7 billion in 2023, with a CAGR of 6.9 percent. While North America had the highest market share in 2022, research indicates the Asia Pacific (APAC) market will be the top digital signage market by 2028. Wargo said conferencing and collaboration is the largest Pro AV area of spend globally, but digital signage is in the top three—and is currently tops in APAC. The International Market Analysis Research and Consulting (IMARC) Group has its own numbers, which are also encouraging. According to IMARC’s most recent report, the global digital signage market hit $26.9 billion last year and is expected to reach $45.5 billion by 2032, with a CAGR of 5.8 percent during that stretch.

management systems has revolutionized the market.” For its research, IMARC divides the digital signage market into three segments—hardware, software, and service—with hardware clearly the dominant segment.

Of course, methodologies vary, so estimates vary, but researchers seem universally convinced that digital signage is a healthy, growing segment of Pro AV. It’s not just the researchers; manufacturers are also bullish on digital signage possibilities.

At ISE 2024 in Barcelona, Steve Durkee, chief executive officer of BrightSign, sensed more optimism in the Pro AV industry, digital signage in particular. His company, known for its digital media players, is now focused on solutions, specifically on “experiences we can create and problems we can solve.”

To that end, BrightSign announced Bright Alliance, a comprehensive

global support effort for its content management system (CMS) partners, at the show. Bright Alliance offers technical assistance, training, and other resources to help integrate and support BrightSign products in digital signage deployments for various vertical markets.

Durkee said he is having a lot more discussions about interactivity and immersion for digital signage installations, with the ultimate goal of delivering personalized experiences. “The sophistication is going to increase,” he added. “You can see that trend for sure.”

TESTING AND EXPANDING BOUNDARIES Look for increased deployments of digital signage in the industrial sector that can not only improve communication, but safety and productivity, too. According to MarketsandMarkets: “Digital signage

OPTIMISM BEYOND THE NUMBERS IMARC noted the global market is growing because of Digital-Out-OfHome (DOOH) advertising, improved display technology, and increased interest in customized customer interactions and data collection. Its findings show that “the rise of the internet and cloud-based content

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

According to Wargo, digital signage supports how hospitality and transportation need to interact with their customers, particularly with respect to wayfinding.

Quick-serve restaurants will continue to adopt digital menu boards, which allow for easy communication of upsell opportunities, pricing flexibility, and clarity of offerings.

D I G I TA L S I G N A G E I N D U S T R Y S N A P S H O T

digital menu boards are an area poised also improves operational efficiency, for big growth. CapEx costs are always reduces errors, and streamlines logistics challenging, but Wargo said it makes processes. The growing adoption sense to deploy digital menu board of digital signage in the industrial systems for upsell opportunities, pricing sector is expected to create growth flexibility, and clarity of offerings. “And opportunities for market players.” the prices are conducive, too,” he added.

IMARC identified retail as exhibiting a That said, Wargo also offered a “clear dominance in the market.” While caveat: Components have to be put AVIXA doesn’t generally separate data together the right way. Doby market, Wargo said it’s it-yourself digital menu safe to say retail will continue boards could underperform to see the lion’s share of for businesses. The integrator digital signage purchases. channel can benefit from a “Customers are spending,” managed services offering to he explained, “even in the help QSRs use digital menu face of inflation and interest boards more effectively rates. “Shoppers are trying and avoid the pitfalls of to find the products they are poorly designed systems. looking for. Digital signage Speaking of managed helps them do that.”

Sean Wargo is the vice services, this potential Digital signage is also president of market revenue stream for integrators finding success in markets like insight at AVIXA. is growing faster in digital hospitality and transportation, signage than in any other helping with wayfinding and service area, according to Wargo. other information. “It fits and supports Customers can benefit from remote the core purposes of those markets monitoring and content updates, as and how they need to communicate well as potential equipment leasing with their customers,” Wargo added. and maintenance programs.

For quick-serve restaurants (QSRs),

The digital signage market also continues to test—and expand—its boundaries. For example, Wargo mentioned the “wrap effect,” where the surface of a structure becomes the sign itself. You can see those types of installations on office buildings and even Sphere in Las Vegas, where the entire exterior of the building can be used for digital signage. “Sphere does that in the biggest, most grand way,” he noted. “To me, that is cool and exciting, pushing boundaries and frontiers.”

MARKETS “TAKING A BREATHER” However, not every digital signage vertical market is thriving equally. While digital signage can be part of improving the work experience and return-to-office efforts, Wargo noted that enterprise and higher education are “taking a breather.” During the pandemic, these markets made significant investments that cut across solution areas, not just conferencing and collaboration technologies. Spending has slowed down in these areas, but Wargo expects increased activity when inflation comes down and recession fears recede.

Convenient features such as QR codes have contributed to the rapid growth of interactive, immersive digital signage installations.

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

THOUGHT LEADERSHIP: DVLED

Precise measurements are essential to a seamless installation. Wall curvature, alignment, and mounting preferences should all be considered to ensure correct fit.

KEY CONSIDERATIONS FOR SUCCESSFUL DVLED INSTALLATION

By Robert Meiner, Peerless-AV

Direct-view LED (dvLED) video walls are integral for systems integrators to drive engagement and bring top-notch content to life. As businesses and organizations increasingly turn to dvLED video walls to engage viewers and convey their message, understanding the best practices for installation becomes key.

Achieving impactful first impressions and seamless configurations is crucial, whether the installation is in an airport, hotel lobby, office building, restaurant, museum, or sports venue. These best practices and tips ensure a successful dvLED video wall installation each time.

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PRE-INSTALLATION ASSESSMENT Before diving into the installation process, conduct a thorough site survey to evaluate the space and identify potential challenges. This assessment will help determine the optimal size, configuration, and placement of the dvLED panels. Consider factors such as ambient light conditions, viewing distances and angles, electrical placement, room temperature, and structural integrity of the installation surface.

PRECISE MEASUREMENTS Precise measurements simplify and

expedite the installation process and are essential to a seamless dvLED video wall installation. When taking these measurements, different factors like wall curvature, alignment, and mounting preferences (e.g., full wall, wall to floor, and ceiling) should all be considered to ensure a correct fit each time.

PREPARATIONS Thorough preparation is key to a successful installation. Installers should anticipate setbacks, such as construction delays, and maintain open communication with the general contractor. While

no one can expect or plan for certain setbacks, it is important to have the flexibility to think and act quickly to pivot plans to make the deadline, update the installation plan, et cetera.

SAFETY Adhere to regulations and relevant industry standards for dvLED installations to ensure compliance and safety. Engage with certified installers and follow manufacturer guidelines to mitigate risks and ensure optimal performance.

Factors such as ambient light conditions, viewing distances and angles, electrical placement, and structural integrity should be considered prior to the installation process.

CONTENT STRATEGY The content displayed on a video wall should align with its purpose. Whether conveying exhibit information in a museum or serving as a directory in a hotel lobby, the content should be impactful and easy to read. Keep the location, audience, and planned use of the video wall top of mind to ensure you are providing the best recommendations for the installation. Avoid overwhelming viewers with busy screens or excessive information, and ensure that any scrolling content provides ample time for viewers to absorb the information.

Whether museum exhibit info or a hotel lobby directory, content on a video wall should be impactful, easy to read, and align with the display’s purpose.

PROFESSIONAL SUPPORT An important piece to the installation is on-site support from professionals, including AV designers and manufacturers. Peerless-AV has an experienced team of highly trained professionals who have overcome a variety of hurdles and can accurately troubleshoot any situation. Through PeerlessAV’s SEAMLESS Integration Program, partners and installers can benefit from expert engineering, custom project managers, full installation services, and dedicated dvLED mounting solutions to ensure a safe, efficient, and effortless installation.

ADAPTABLE MOUNTING SOLUTIONS Offering mounting solutions that accommodate various installation

scenarios, such as recessed, front, or floor-to-wall setups, is crucial. PeerlessAV’s SEAMLESS Bespoke and Standard Mounting Systems cater to different dvLED video wall requirements, ensuring secure fitting, space-saving design, and a sleek aesthetic.

A successful dvLED video wall installation requires planning, attention to detail, and adherence to best practices.

By following these guidelines, businesses and organizations can create immersive and engaging visual experiences that captivate audiences.

With more than 10 years at Peerless-AV, Rob Meiner oversees the technical sales engineering department, ensuring the team meets goals that contribute to the overall success of PeerlessAV. Meiner regularly works to analyze market trends to create and implement strategic product plans comprising lifecycle management, product roadmaps, and competitive pricing. He also serves as a key customer liaison for projects including dvLED and LCD video wall mounts, custom kiosks, and outdoor audio visual solutions.

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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THOUGHT LEADERSHIP: MOUNTS

Beyond merely functional accessories, display mounts today are essential elements in creating visually striking and seamless digital signage installations.

ENHANCING DIGITAL SIGNAGE DESIGN: THE POWER OF INNOVATIVE DISPLAY MOUNTS

By Evan Hicks, Premier Mounts Businesses need innovative ways to captivate their audience and leave a lasting impression to thrive in today’s digital era. Digital signage has emerged as a powerful tool for engaging customers, delivering dynamic content, and enhancing brand visibility. However, the success of digital signage goes beyond the content displayed; it also hinges on High-traffic or dynamic spaces are no match for secure, stable mounting solutions.

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the design and presentation of the display itself. This is where innovative display mounts play a pivotal role.

Gone are the days when display mounts were merely functional accessories. Today, they are essential elements in creating visually striking and seamless digital signage installations. From sleek, articulating wall mounts to versatile

ceiling mounts, the limitless options allow businesses to tailor their display setups to suit their unique aesthetic and functionality needs.

CONSIDER YOUR AESTHETIC One of the key ways in which innovative display mounts can complement your digital signage design is by seamlessly integrating into the overall aesthetic of your space. Whether you’re designing a retail store, corporate office, or hospitality venue, the display mounts you choose should harmonize with the surrounding environment. For example, a modern, minimalist retail store may opt for slim, low-profile wall mounts that blend seamlessly with the store’s sleek design aesthetic. On the other hand, a cafe or quick-service restaurant may choose articulating mounts with adjustable arms to create dynamic, eye-catching displays that enhance the ambiance of the space.

Moreover, innovative display mounts offer the flexibility to create unique and engaging digital signage experiences that reflect your brand identity. By strategically positioning displays throughout your space using mounts, you can create immersive brand experiences that cap-

ture the attention of customers and leave a lasting impression. As an example, we collaborated with Freshwater Digital to create a custom mount for use on endcaps in a popular Midwest grocery chain.

These were intended to engage customers as they shop and highlight promotions as needed.

In addition to enhancing brand visibility, display mounts can also complement the decor of your space, creating a cohesive and visually appealing environment. Whether you’re aiming for a modern, industrial look or a warm, inviting atmosphere, display mounts can suit every aesthetic.

ty and engagement.

In conclusion, innovative display mounts are essential components of any successful digital signage design.

Premier Mounts is here to help you from project concept to post-install support.

We are solution driven and committed to

A SECURE SOLUTION Furthermore, innovative display mounts offer practical benefits beyond aesthetics. They provide secure and stable mounting solutions that ensure your digital signage displays remain in place, even in high-traffic areas or dynamic environments. Additionally, many display mounts offer features such as tilt, swivel, and rotation capabilities, allowing you to adjust the angle and orientation of your displays for optimal visibili-

Create immersive brand experiences that capture the attention of your customers by strategically positioning displays throughout your space.

seamlessly integrating innovation, functionality, and versatility. From adaptable designs to personalized solutions, we aspire to elevate your space, one display at a time. We’ve got you supported with our robust and always-reliable mounts for individual displays and video wall applications to bolster your visual impact.

With mounts that seamlessly integrate into the overall aesthetic of your space, creating cohesive brand experiences, and complementing decor, display mounts elevate the visual impact of your digital signage installations. Whether you’re designing a retail store, corporate office, or hospitality venue, Premier Mounts will help you create memorable and impactful experiences with off-theshelf solutions tailored to your needs.

Evan Hicks is the product marketer at Premier Mounts. He works closely with sales and product development to ensure Premier’s long-standing industry impact is propelled forward in the ever-evolving Pro AV landscape.

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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T H O U G H T L E A D E R S H I P : K- 1 2 E D U C AT I O N

DIGITAL SIGNAGE INJECTS MEANING INTO K-12 COMMUNICATIONS

By Amber Ward, Carousel Digital Signage The possibilities are endless as to how visual content and thoughtful messaging can create a sense of community inside schools.

Few audio-visual technologies have as broad of an appeal or variety of use cases as digital signage. Once primarily an informational tool for consumer-facing businesses, digital signage has found its way into nearly every public and private vertical. In retail, we now see grandiose video walls and ad-supported, multistore networks that combine visual appeal, marketing strategies, and data analytics to inspire shopping decisions.

In corporate environments, businesses strategically deploy screens inside lobbies, meeting spaces, and adjacent to elevators to keep workers informed and reinforce a company’s corporate culture to create a feeling of togetherness.

The education vertical often combines many of the digital signage use cases referenced above to better unify a campus or school district. This is especially true in higher education, where universities deploy interactive wayfinding kiosks in heavy foot traffic areas outdoors; digital menu boards inside food service areas; and traditional displays across departments to share information about classes, curriculum, and events.

K-12 follows a similar blueprint, though with less technological expanse.

However, K-12 schools have increasingly embraced digital signage as a way to communicate inspirational content and messages in thoughtful ways that bring out the best of this diverse medium.

Carousel Digital Signage has been working closely with K-12 school districts to implement digital signage since 1999.

Along the way, we have learned how to help schools implement strategies that enable contributors of all skill levels, reduce burdens on IT teams, and strengthen a district’s connections with students and teachers. We are thrilled to share five simple and straightforward examples of how K-12 schools can make the most of their digital signage deployments.

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A quality digital signage system is the fastest and most efficient means of alerting entire buildings to seek shelter from severe weather, or enter lockdown mode.

SCHOOL SAFETY There are many reasons why school safety is prioritized in K-12 districts today, from the typical to the unthinkable. A quality digital signage system enables simple connections to third-party data sources, such as emergency alerting and mass notification systems. The Common Alerting Protocol (CAP) is widely deployed today in K-12 and higher education systems to trigger real-time, campus-wide warnings about present or impending dangers. Digital signage is therefore the fastest and most efficient means of alerting entire buildings to seek shelter from severe weather, or enter lockdown mode if a suspicious person or vehicle is spotted on campus.

Additional toolsets exist to help schools reach students and teachers that are not presently nearby a digital signage display. Most digital signage vendors work in at least limited capacity with mobile device management companies (MDMs) that control, monitor, and secure computers, mobile devices, and digital signage displays. The combined capabilities of a compatible digital signage vendor and MDM can deploy Airplay Interrupt to override AirPlay for

important announcements and emergency notifications. Schools can then share accurate, real-time information by deploying digital signage onto iPads, iPhones, and desktop screen savers.

WELLNESS The wellbeing of staff and students extends beyond school safety and crisis prevention. Using digital signage to promote positive messages will impact academic success, youth behavior, and student and teacher wellness.

Social Emotional Learning (SEL) has become a key initiative in many K-12 schools. While school safety and crisis prevention are important SEL components, SEL emphasizes the quality of the school experience. That means communicating self-regulation skills, coping strategies, mental health awareness, and support opportunities offered through the school.

Digital signage primarily remains a visual communications tool at its core, no matter the business vertical. In K-12 education, digital signage offers a perfect vehicle to share and reinforce the processes and procedures around teaching resilience, proactively sharing counselor

and hotline information, and creating a positive school climate where everyone feels safe.

Ease of use is also paramount to sending clear, concise messages that resonate in your hallways, offices, and cafeterias.

Work with a digital signage system that will help your school get off the ground quickly, whether through customizable templates or working directly with a vendor’s creative services team to assist with content creation.

EQUITY AND INCLUSION Compassion is essential to fostering a positive school environment, and digital signage offers an opportunity to promote a clear message of acceptance.

Every student and teacher, regardless of lifestyle choices, economic status, and impairments, should feel as though they are equal parts of the school community.

That means offering an education that creates and nurtures valuable experiences, lifelong friendships, and lasting memories.

Accessibility programs are paramount to ensuring that all students have access to the learning tools they require to succeed. For example, choose a vendor who can convert digital signage channels into alternative browsing experiences for visually impaired students, ensuring that every student can receive important learning content.

a website or fill out a form, which rarely ends well. There is also the green benefit of ditching paper for QR codes, reducing waste while creating a seamless experience for everyone.

DISTRICT-WIDE COMMUNICATIONS Public school districts across the country have adopted digital signage for effective and efficient communications across entire districts. We work with large city school districts that have deployed digital signage in 20 or more schools, and we work with suburban and rural school districts that operate two or three schools.

No matter how expansive the operation, digital signage allows school districts or multi-building campuses to target messaging for the audience or age group of each building. Increasingly, districts provide access to many content contributors in each school to publish timely and relevant messaging unique to that building. Digital signage also provides IT and technology managers with the flexibility to prioritize and override local messaging for “global” district-wide messages of varied priority levels.

Many schools use slides to promote messages that ultimately lack brand

consistency or grow stale due to lack of scheduling abilities. Digital signage solves the problem through advanced content management and scheduling capabilities, and “smart” permission workflows based on contributor level.

Whether a single school, multi-building campus, or expansive school district, the power of consistent communications across your digital signage network ensures that everyone collectively sees information vital to their location. Digital signage has evolved as a technology to emphasize ease of use over technical prowess. It is easier than ever to get started, and easier than most anticipate when it comes to evolving your network’s content and capabilities.

As marketing director of Carousel Digital Signage, Amber Ward spends her days dreaming up strategies and telling stories that connect with people beyond the technology. With a background in art, film, and design, she brings her creativity and eye for detail into everything that she does.

QR CODES QR codes are ubiquitous today, from restaurant menus and retail couponing to self-help kiosks in hotels, healthcare facilities, and in-store environments.

While some of us adults may groan at being forced to use them to scan menus, the youth of today have embraced and accepted this technology. Why not integrate QR codes into your digital signage program?

QR code generation is simple and free.

When students view a campus directory, menu board, or bus schedule on a school’s digital signage network, they can trust that visible QR codes will allow them to take the information with them as they continue their journeys. For learning benefits, QR codes can provide easier access to videos and other course materials.

Fundraising opportunities are also made simpler, enabling parents and visitors to give without having to navigate

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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THOUGHT LEADERSHIP: MOUNTS

BENT METAL BRILLIANCE: THE UNSEEN WONDERS OF AV MOUNTS

By Will Bear, Crimson AV

While displays themselves may steal the show, mounts involve a careful blend of design, engineering, and quality that collectively contribute to the success of a project.

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what distinguishes a great mount from a mediocre one. The true talent lies not just in the functionality, but in how seamlessly the mount complements the overall aesthetics of the space. The sleek lines, innovative articulation, and overall form contribute to the visual allure of the mount, making it an integral part of the AV setup.

QUALITY MATERIALS, EFFICIENT INSTALLATION

To ensure seamless functionality, the machining process for a mount must be executed with precision. Quality steel and engineering are essential for durability and reliability.

As an audio-visual display mount manufacturer, it’s hard to sell the benefits of “bent metal,” as many like to call it. Last year we wrote a blog called the “Brains Behind the Beauty,” and let’s just put it out there: Displays are the “oh, shiny” most people see when it comes to digital signage. It’s the vibrant quality of the display or the dancing content that offer viewers the experience we seek to create.

But while the displays themselves do play a pivotal role, the often-overlooked heroes are the mounts that support and showcase these technological marvels.

From the perspective of an AV mount manufacturer, the considerations for mounting displays go beyond mere functionality; they involve a careful blend of design, engineering, and quality that collectively contribute to the overall aesthetic and functional success of a project.

THE SILENT, UNSUNG HEROES LED or flat panel displays will always take center stage as the visual storytellers. Take the acclaimed Las Vegas Sphere, where viewers are first awestruck by the architecture, and a close second is the ever-changing content that draws viewers’ attention. But, with the exception of perhaps a mount manufacturer, has anyone ever looked at the Sphere and thought, “That bent metal is beautiful”? Highly unlikely. What’s truly incredible, aside from the architecture and content, is the foundation and infrastructure it takes to create such a marvel. This is where the mounts step in, becoming the unsung heroes that

support and showcase the beauty of the displays.

Audio visual mounting solutions are like the silent architects of the technology world, quietly supporting and enhancing our experiences without ever stepping into the spotlight. It’s not uncommon for mounts to suffer from a lack of recognition—much like the unsung hero of a well-designed zipper, diligently connecting two sides of fabric without drawing attention to itself. We rarely acknowledge its presence, but life would be chaotic without its seamless contribution, holding things together with quiet efficiency. Audio visual mounting solutions, like zippers, deserve recognition for their silent but indispensable role in our daily lives.

FORM AND FUNCTION Mounts possess unique talents of their own, with multiple layers contributing to their overall appeal. Being behind the scenes is their role, and one they were born to do. The fundamental question arises: Does the mount fulfill its primary function? In other words, does it securely and solidly attach the display to the wall, ceiling, or floor? This foundational aspect is paramount, as any compromise in stability can jeopardize the entire AV setup. Once this basic requirement is met, the mount ascends to the next level by integrating design aesthetics.

The design of a mount plays a crucial role in determining its visual appeal.

Whether it needs to be flat, tilt, adjust, or extended, the quality in design is

Materials used in manufacturing further the talents of the mount. Highquality steel and precision engineering are essential elements that define the durability and reliability of the mount.

The machining process must be executed with precision, ensuring seamless functionality. The surface finish, often achieved through powder coating, not only enhances the visual appeal but also contributes to the mount’s longevity, protecting it from environmental factors.

Efficiency in installation is another dimension that is a hidden talent of a mount. For a systems integrator, time is money, and a mount that is designed for quick and hassle-free installation becomes an asset. The ease of installation enhances the overall value proposition, making the mount not just a functional accessory but a time-saving and cost-effective solution.

AV mounts have many talents and serve a distinct purpose. Their success is rooted in the seamless combination of design, manufacturing precision, stringent quality control measures, versatile functionality, ease of installation and use, and competitive pricing. Beyond being “bent metal,” these mere support structures offer many benefits that go beyond the surface. As technology continues to evolve, appreciating the integral role of AV mounts becomes crucial in achieving a visually stunning AV experience.

Will Bear is an accomplished professional who embarked on his career journey with Crimson AV in 2014, assuming the role of regional sales manager. Demonstrating unwavering dedication and competence, he has progressively advanced within the company, holding the position of vice president of sales for the past three years.

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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THOUGHT LEADERSHIP: OUTDOOR

BEST PRACTICES FOR CUTTING-EDGE OUTDOOR DIGITAL SIGNAGE

By Emilyann Allen, Protective Enclosures In the rapidly evolving landscape of digital signage, the outdoor sector stands out as a dynamic and challenging frontier. As technology advances, so does the potential for creating impactful and engaging experiences in public spaces.

This article explores the best practices and cutting-edge innovations that are reshaping outdoor digital signage, transforming urban environments into interactive hubs of information and entertainment. Below are current topics in the outdoor TV and outdoor digital signage industry and best practices to keep in mind.

THE RISE OF INTERACTIVITY Creating engaging outdoor experiences goes beyond traditional static content.

Interactivity is key to capturing the attention of passersby. Touchscreen displays, gesture recognition, and mobile integrations enable users to interact with the content, turning outdoor spaces into immersive and participatory environments. This shift toward interactivity enhances user engagement and provides valuable insights into audience behavior.

Outdoor TV enclosures and outdoor digital signage enclosures such as The TV Shield PRO Touch are a popular solution for weatherproof interactive digital signage.

AI-POWERED CONTENT ADAPTATION Artificial Intelligence (AI) plays a pivotal role in shaping the future of outdoor digital signage. AI algorithms can analyze real-time data, including weather conditions, foot traffic, and user demographics, to dynamically adapt content.

This level of personalization ensures that outdoor displays remain relevant and captivating, delivering content that resonates with the specific audience in a given context.

CONNECTIVITY AND SMART CITIES The integration of outdoor digital signage into smart city initiatives is a game changer. Connected displays can dis-

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

Touchscreen displays, gesture recognition, and mobile integrations enable passersby to interact with content, turning outdoor spaces into immersive, participatory environments.

seminate real-time information about public transportation, emergency alerts, and community events. This connectivity not only enhances the overall city experience, but also positions outdoor signage as a central component of the smart city infrastructure.

MOBILE INTEGRATION AND THE CONNECTED CONSUMER The prevalence of smartphones provides a unique opportunity to integrate outdoor signage with mobile devices. QR codes, near-field communication (NFC), and augmented reality (AR) enable seamless interactions between outdoor displays and personal devices. This integration not only enhances user engagement but also opens up new possibilities for targeted marketing and data collection.

ENSURING RELIABILITY Maintaining the reliability of outdoor digital signage requires remote management and maintenance capabilities.

Cloud-based solutions allow for real-time monitoring, content updates, and troubleshooting, minimizing downtime and ensuring a seamless user experience. This level of control is crucial for large-scale deployments in urban environments.

PROTECTING TVS AND DIGITAL SIGNAGE IN HARSH ENVIRONMENTS From menu boards and wayfinding, to advertising and more, digital signage

meets a variety of needs in indoor and outdoor environments. In most public spaces, these TV and display investments need to be protected. Whatever the threat, affordable indoor and outdoor TV enclosures and digital signage enclosures such as The TV Shield PRO or The Display Shield are popular solutions.

SHAPING THE FUTURE OF URBAN COMMUNICATION As outdoor digital signage continues to evolve, its impact on urban spaces is becoming increasingly profound. By embracing cutting-edge technologies and best practices, stakeholders can transform public areas into dynamic hubs of information, entertainment, and engagement.

As we look to the future, the integration of sustainable practices, advanced display technologies, interactivity, and connectivity will play a pivotal role in shaping the outdoor digital signage landscape and enhancing the overall urban experience.

Emilyann Allen has roughly 10 years of experience in the outdoor TV industry, during which time she has written for industry publications such as Sound & Communications, Aviation Pros, and Systems Contractor News. She has also written for examiner.com and has authored Amazon best-selling books.

CASE STUDY: VIDEO WALL

The ease of integration at AVI-SPL, as well as additional installs, led Nanolumens to name the Chief TiLED mount an essential Engage display install component.

VIDEO WALL MOUNT SUPPORTS THE WORKPLACE OF THE FUTURE When AVI-SPL opened a Dallas office in 2022, the new location’s team wanted to create a design that reflected a workplace of the future based on collaboration and hybrid work. The global digital workplace services provider placed AV and UC solutions throughout its space to showcase each device’s versatility to clients.

To cap off their workspace experience with another top-of-the-line digital display that would “wow” clients and employees passing by their showroom, AVI-SPL approached technology partner Nanolumens. The Nanolumens Engage 0.93mm pixel pitch direct-view LED (dvLED) 4K resolution display, donated by the manufacturer, includes thin, stackable, 16:9 display cabinets that are front or rear serviceable, lightweight, energy efficient, and eliminate dangling cables with simple snap-in and snap-out connectors. Together, the screen cabinets create a smooth, bezel-less surface of crisp and clear visuals, with deep contrast, vivid colors, and high brightness.

However, integration would stall when AVI-SPL and Nanolumens discovered the showroom wall could not securely support the dvLED display independently. Both AVI-SPL and Nanolumens began searching for wall mount options following multiple attempts to attach the cabinets directly to the showroom wall.

When AVI-SPL’s Erich Schriefer and team sought help from partner Chief, Legrand | AV proposed using the Chief TiLED video wall mounting system to support the Nanolumens display.

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

“Nanolumens had recently used the Chief TiLED mount as a prototype for their wall,” Schriefer said. “It was so successful that they collaborated with us to provide this mount when our need for a flexible, clean, and perfectly aligned solution was spotlighted.”

Chief’s TiLED mount enables precise adjustment and control, ensuring perfect display LED positioning and cabinet-tocabinet alignment, and compensates for surface imperfections. “The Chief TiLED mount adjusts the X, Y, and Z axes, enhancing the visual experience with the Nanolumens 0.9mm pitch, which is a very fine pitch with little room for error,” Derek McCluskey, regional brand

When it was discovered that the showroom wall could not support the dvLED display independently, Legrand | AV proposed using the Chief TiLED video wall mounting system.

sales manager for Legrand | AV said.

“If any of those panels are even slightly misaligned, there could be seams or cracks that could degrade the display’s resolution. With the TiLED mount, we can ensure the finest resolution a Nanolumens panel can feature.”

A display of this type usually takes about three days to install. With the Chief TiLED mount in place, Nanolumens installed the dvLED video wall in just nine hours. “Being the first of its kind, the installation process was very smooth, which is representative of the highestquality expectations that Chief and Nanolumens always demonstrate,” AVISPL installation manager Don Clarke said.

The ease of this display’s integration and additional installs led Nanolumens to name the Chief TiLED mount an essential Engage display install component. “Chief mounts are integral due to the tight tolerances of the 0.93 mm display,” Geoffrey Berkeley, Nanolumens regional sales director said.

AVI-SPL Dallas hosts a diverse set of audio visual technologies, and the Nanolumens dvLED video wall is one that AVI-SPL Dallas’ general manager Cory Van Kleeck is proud to feature. “We welcome prospects, clients, architects, consultants, and general contractor partners regularly for technology tours of our Dallas showroom,” Van Kleek said.

“The Nanolumens wall is the seventh video wall they see in our space, and it is incredibly well received for its clarity, brightness, and cutting-edge brilliant technology. The unit sells itself.”

The display has also had significant positive impacts on the AVI-SPL Dallas employee work experience. “The addition of the Nanolumens and Chief products beautifully finished out what is now our largest assembly area in the Dallas office. We host quarterly town hall meetings here. Recently, an international team of 100-plus from our Global Strategic Accounts Program gathered in Dallas, using this incredible space for their technology needs.”

And AVI-SPL is not the only organization happy with the results. “It was great working with AVI-SPL and Chief to bring our Engage Series 0.93mm 4K resolution display to life. I am thrilled to have such an amazing display for AVI-SPL to show off to their clients and stakeholders,” Nanolumens’ Geoff Berkeley said.

C A S E S T U D Y: R E S TA U R A N T

CRAFTING COFFEE AND A SEAMLESS DISPLAY EXPERIENCE A convenience store in Oklahoma called Roasters Market offers breakfast, lunch, and dinner, along with craft coffee beverages and smoothies. Roasters is a unique player in the coffee industry, setting itself apart by venturing into building native coffee brands rather than following the franchise model.

The company is currently in the process of establishing proof of concepts for its innovative approach. The goal for Roasters is to expand into convenience stores and mid-market chains, providing a seamless coffee experience for customers, whether they are inside the store or going through the drive-thru.

Part of Roasters Coffee’s marketing strategy involves the effective use of digital signage, as the company recognizes the importance of leveraging technology to enhance the customer experience and convey its brand message, while also laying the groundwork for future collaborations with other consumer operators.

They worked with the digital signage pros at Coffman Media to create indoor and outdoor digital menu boards to promote their offerings and drive brand awareness at a newly opened location.

Upon arrival at the site, the Coffman Media team discovered discrepancies in the readiness of essential elements, such as cables and power supply. The information relayed to the general contractor regarding the preparedness of these crucial components was not accurate.

This unexpected hurdle posed a potential threat to meeting the project’s three-

The ceiling-mounted menu board solutions provided by Crimson AV can hold displays up to 75 inches, and be scaled to hold as many displays as needed.

month turnaround time. Despite the challenges, the team quickly mobilized to address the issues at hand. Clear and transparent communication became paramount in navigating through the complexities of the project.

Quick-service restaurants (QSRs) such as Roasters often opt for commercial LCD displays from brands like LG because they offer durability, reliability, visibility, customization, and the support needed in a commercial restaurant environment.

The LG displays selected are engineered for 24/7 operation and use in harsh environments where steam, heat, grease, and airborne particulates are present.

As a Certified Platinum Partner with Signagelive, Coffman Media tapped them to deploy their cloud-based, enter-

prise-level software to showcase their menu offerings. In QSRs, speed and accuracy are paramount. When customers can clearly see bright, well-organized menus and promotional content, along with high-resolution images of the food items, they can more easily make their decisions on the spot. This helps keep lines moving so customers can get their orders quicker, enjoy their meal, and get back to their day. Signagelive also helps in perceived wait time by displaying entertaining content, such as video clips; customers are given something to do while they wait in line or at the table.

Crimson AV provided the ceiling-mounted menu board solutions.

Crimson’s CMKIT’s were used to provide an in-line multi-display menu board with a single pipe dropped from the ceiling. These Kits can hold displays up to 75 inches, and can be scaled to hold as many displays as needed. Aligning multiple monitors can be challenging, but the Crimson in-line system features independent vertical and roll adjustments, unlimited lateral shift, and easy tilt adjustment, all of which simplify this process and reduce installation time.

And finally, Palmer Digital Group provided the outdoor drive-thru pedestal mount menu boards. Dine-in, carry-out and drive-thru customers are drawn to compelling visual content, from up-todate calorie counts to dynamic fade transitions between promotional menu items. The displays are enclosed and protected from the elements and integrate seamlessly.

The selected commercial LCD displays are engineered for 24/7 operation and use in harsh environments where steam, heat, grease, and airborne particulates are present.

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C A S E S T U D Y: H I G H E R E D U C AT I O N

The flexible, easy-to-use Carousel Cloud software allows Young and his team to build content playlists and create schedules across the entire campus network.

CAMPUS DIGITAL SIGNAGE FLIPS THE SCRIPT Nestled in the heart of the Rocky Mountains, Western Colorado University’s nearly 3,000 students—and the AV/IT team on campus—had long experienced mixed results with digital signage as a communications and advertising medium. While there was a strong motivation to use digital signage to promote events, news, and other campus information, its success was hindered by a tough learning curve and a high-maintenance, pointbased server infrastructure.

The tide shifted when James Young took charge of the IT team’s AV responsibilities and learned that there was an opportunity to take the initiative in a new direction. “We have 10 buildings on campus that serve different functions, and one of my goals was to help these various departments cross-promote their events,” Young, AV manager for IT Services said. “That’s hard to do when people are just advertising functions in their specific buildings, made more frustrating by the presence of dark TV displays across campus.”

Young discovered the story behind why the TVs remained dark, and discovered it was the classic story of choosing the wrong digital signage software. It wasn’t

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

long before he was in discussions with Carousel Digital Signage to change the conversation about digital signage on the campus, choosing Carousel Cloud to both streamline the network infrastructure and simplify content creation and management. Western Colorado University has, to date, lit up 15 screens with lively, up-to-date content, and has the intention of doubling that number in time for the Spring 2025 semester. People have already noticed the difference.

“We have received positive feedback from faculty, and we see students regularly watching the screens inside the lounges,” Young said. “What’s perhaps most interesting is that we have integrated Carousel into our Board of Trustees meetings. I bring an Apple TV into the board room and show Carousel content on screen before presentations and discussions commence. We are advertising key events that are generating more traffic through campus-wide promotion.

We just finished a promotion for an art gallery exhibit that ran several weeks, and we are seeing more contribution from various departments on campus.”

The flexibility and ease of use of Carousel Cloud software is a clear reason

for the network’s success to this point.

Young likes the ease of building playlists and creating schedules, which makes it easy to establish campaign lengths. The network has also become something of a help desk by publishing a QR code for students and faculty to seek assistance from the IT department.

There is also the ability to have fun with the network. For example, Young runs Carousel content in the on-campus movie theater through the projector to promote upcoming events, such as athletics. Students are also encouraged to bring their printed flyers direct to Young, who adds them to the rotation through the duration of each event.

Young added that the rollout has been seamless and the learning curve is almost immediate. The former can be attributed to Carousel’s partner with Jamf, a mobile device management (MDM) firm that works with Carousel to convert Apple TV devices into media players and secure the devices to prevent network intrusions and content disruptions. “Carousel actually crossed our radar through a promotion from Jamf,” he said. “As Jamf manages our Apple products and we already had Apple TV devices, it made perfect sense.

And operating our digital signage in the cloud makes it easy to manage the content and network from anywhere. It’s a completely different world from where we were before.”

C A S E S T U D Y: T R A N S P O R TAT I O N

LARGE-SCALE DVLEDS STREAMLINE AIRPORT TRAVEL Peerless-AV, working alongside Absen and POP Media Technology (POP MT), has been completing a series of directview LED (dvLED) video wall installations at Monterrey International Airport in Apodaca, Nuevo León, Mexico. The installations are part of a remodeling project, taking place over several years, to transform the airport into a second international connection center alongside Mexico City.

Monterrey Airport terminals were originally renovated and expanded in 2003 and 2007, but have now begun additional renovations to offer an elevated experience for wayfinding and communication throughout the airport halls, terminals, and check-in points.

Incorporating large dvLED video walls in various locations would allow for eye-catching, easily adaptable communication for travelers, even in the busiest areas of the airport.

Digital signage integrator POP Media Technology (POP MT), specializing in full integration services, as well as largescale and custom projects, was contracted for the installations. POP MT acted as the central point of contact for all involved parties and handled the design for each unique installation location, and Peerless-AV manufactured and supplied the SEAMLESS Kitted Series dvLED Mounting Systems to support the chosen Absen KL 2.5 LED Displays.

Many of the installations would be

With many of the airport’s installations placed high up, the Peerless-AV mounts are secured onto meticulously designed and engineered steel ceiling structures.

placed high up, which meant fundamental safety plans were put in place, involving meticulously designed and engineered steel ceiling structures onto which the Peerless-AV mounts would be secured.

The installation began in November of 2022, with the first phase now complete and the second still in progress to yearend. The first phase included 18 installations. One 9-by-8 tile video wall (5.76m x 3.84m) was placed in the taxi area, and two back-to-back ceiling-mounted solutions were located at the airport terminal entrance. One 19-by-5 tile video wall

The universal design of the Peerless-AV mounting system removes the need for dedicated adaptors, and makes it far easier to make adjustments on site.

(12.16m x 2.4m) was placed in each main hall. Seven 2-by-2 tile landscape video walls (1.28m x .096m) were installed at the boarding gates and six 2-by-2 tile in portrait were incorporated into kiosks in the main halls to display flight information.

The second phase, still in progress, involves eight phenomenal, ultra-wide dvLED video wall installations at the airport’s check-in desks that will far exceed wow-factor expectations. Namely, two 42-by-4 tile (26.88m x 1.92m), two 45-by-4 tile (28.8m x 1.92m), and four 49-by-4 tile (31.36m x 1.92m).

Additionally, three 9-by-8 tile video walls (5.76m x 3.84m) will be installed in the new entrance halls.

The SEAMLESS Kitted Series dvLED Mounting System allowed for a simple and efficient installation, while achieving a perfectly flat finish without seams.

The mount’s lightweight frame, display adaptors, and industry-leading adjustment, especially on the Z-axis (depth), allowed for precise alignment of each cabinet without any complications.

“POP Media was very happy with the flexibility of the Peerless-AV team in their response to any last-minute changes,” Gabriel Lopez, POP MT sales director said. “Product availability, easy handling, and expert support really helped us deliver this successful, standout project that is still in progress and will be an exemplary reference point for our business in Mexico for many years to come.”

“Now with the introduction of the new SEAMLESS Kitted Series Universal dvLED Mounting System, stocking and shipping will be even easier as this solution is shipped in one box, facilitating a faster turnaround and shorter lead time to customers,” Carlos Rodriguez, Peerless-AV Latino America said. “The universal design removes the need for dedicated adaptors and also makes it far more reconfigurable to make changes on site, which is a huge help for the ongoing installations at the airport.”

The result is a flawless, seamless look. The Peerless-AV mounting system allowed each video wall to achieve a sleek finish, avoiding any visible lines.

All displays in the first phase are operational, with mixed content of flight information and advertising wowing customers passing through the terminals and achieving the desired modernized look throughout the entire Monterrey International Airport.

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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CASE STUDY: OUTDOOR

CLEAN ENERGY CENTER PROVIDES WEATHERPROOF EDUCATION Beaudry Interactive, Tampa Electric Company (TECO), and Basemint Creative created outdoor interactive experiences for TECO Clean Energy Center. These experiences utilize weatherproof The TV Shield PRO and The TV Shield PRO Portrait enclosures from Protective

When selecting display cabinets for TECO’s immersive educational activities, maintaining touch screen capability was of utmost importance.

Enclosures Company (PEC) paired with PEC’s IR Touch Frame for the interactive screens.

From interactive experiences to wayfinding, signage, menu boards, and more, Protective Enclosures Company’s TV cabinets are popular for various business uses.

The TECO Clean Energy Center had in mind an open-air interactive station with various experiences. They needed a screen solution that would be durable, weatherproof, and have touch screen capability. It was important to find something economical, truly durable, reliable, reputable, and so on.

The TV Shield PRO and The TV Shield PRO Portrait, paired with PEC’s IP65 Touch Frame, served as perfect solutions. These outdoor touch screen enclosures offer affordability and quality, and include features such as robust security, weather proofing, water resistance, ventilation, heat protection or cold resis-

Outdoor interactive experiences are made possible using weatherproof The TV Shield PRO and The TV Shield PRO Portrait enclosures, as well as PEC’s IR Touch Frame.

tance, and dust control.

The TV Shield PRO series enclosures with the IP65 IR Touch Frame are now key components of Tampa Electric’s Clean Energy Center. These enclosures have enabled the weatherproofing and touch capability of outdoor immersive educational activities such as the Energy Explorer interactive kiosk, Flower Power interactive flower control activity, and Recharge Game.

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Lake Forest, CA | WWW.MAXHUB.COM

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

D I G I TA L S I G N A G E P R O D U C T S

PRODUCT SHOWCASE POWERLITE 815E LAMP-FREE LASER DISPLAY

CAROUSEL DIGITAL SIGNAGE SOFTWARE Carousel Digital Signage Software is for screens of all sizes. It helps keep everyone, from your corporate office to your school districts, storefronts, and everywhere in-between feeling welcome, informed, and connected. Going beyond your typical wall mounted displays, it sends tailored messages to your audiences through tablets, mobile devices, and desktop computers, allowing you to reach your audience at the right place and time. With over 25 years of sig-

nage experience under our belt, Carousel is the industry leader in enterprise digital signage content management. We provide the knowledge, expertise, and resources to help put all the pieces together, delivering the right solutions to the right people.

The software is easy to deploy and easy to maintain, no matter how big or small the project. Partnering with Carousel makes it easier than ever to deploy successful signage networks.

carouselsignage.com

Epson’s PowerLite 815E Lamp-Free Laser Display with 4K Enhancement technology is ideal for corporate meeting rooms, collaborative hybrid workspaces, and captivating digital signage. Built for impactful displays, it delivers 5,000 lumens of color/ white brightness and innovative 3-chip 3LCD technology for bright, colorful images.

Leveraging all-new, multi-element, ultrashort-throw optical technology, including a new cooling system and revitalized platform, it offers a sleek, compact design with drastic throw distance reduction. Breaking the boundaries of what is possible from one display device under 30 pounds, project up to 160 inches from 14 inches away—or, with a 0.16 throw ratio, an 80-inch image from one inch away from a wall. Capable of standard 16:9 to super-wide 21:9 aspect ratios, it offers equitable conferencing and the ability to see and do more. Plus, advanced edge blending with versatile 360-degree placement enables simple creation of eye-catching, immersive displays in storefronts, museums, and more. epson.com

TILED MOUNTS Chief supplies customized mount solutions for a wide variety of the industry’s most popular direct-view LED displays, including the new Nanolumens Engage Series.

Designed to deliver low-profile, lightweight, and perfectly flat video walls, TiLED Mounts

by Chief are in stock and ready to order, with no custom lead times! TiLED mounts enable precise adjustment and control of the X, Y, and Z axes. The mount’s adjustability ensures perfect display LED positioning and cabinet-to-cabinet alignment, and com-

pensates for surface imperfections. Chief also offers an extensive video library for dvLED installations and service options. The Legrand | AV installation team provides the level of service you determine is needed to be the dvLED expert for your client. Chief is committed to your success, with teams that deliver unparalleled customer and sales support, plus personalized, white-glove service options. Designing video walls on our free TiLED Web Tool has never been easier.

legrandav.com

SEAMLESS BESPOKE dvLED MOUNTING SYSTEM The SEAMLESS Bespoke dvLED Mounting System by Peerless-AV offers completely customized dvLED mounting systems for unique and complex applications. PeerlessAV specializes in a wide variety of applications, giving customers endless video wall design options—from columns, curves, peerless-av.com

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

corners, tickers, floor, floor to wall, and more. As part of the SEAMLESS program, customers will also receive start-to-finish project support from Peerless-AV, including expert engineering and design, custom project managers, and full installation services.

KORBYT ANYWHERE CHOROS AR SPACE BOOKING Visix’s Choros AR Space Booking platform uses native AR support on all iOS and Android devices, so there are no apps to download, manage, or update—ever! Let people book spaces with their own smartphones by simply scanning a QR code to see if a space is available, see the schedule, book it, find other available rooms, and much more. It is perfect for hybrid workplaces needing to manage meeting rooms, desks, lockers, parking—any shared spaces.

The intuitive interface requires no training, and user-friendly admin tools in the cloud integrate seamlessly with your existing calendar system. Pair Choros with our ultralow-power availability lights and epaper signs for a complete sustainable space management solution. visix.com

Using Korbyt Anywhere to create clever playlists unlocks the power of dynamic and self-sustaining content to engage your customers and employees. Unlike static playlists requiring manual content updates, clever playlists enable you to establish business rules to maintain content automatically. Create rules that utilize your unique taxonomy to dynamically showcase creative assets from specific folders or based on particular tags. Furthermore, intelligent playlists enable automated scheduling, empowering you to optimize content based on factors such as time of day, location, or player descriptors like screen orientation.

By leveraging Korbyt's unique data adapters, you can connect to external data sources to designate content for display based on thresholds such as call volume. Creating clever playlists with Korbyt Anywhere maximizes the value of your digital signage by leveraging the playlists' dynamic potential.

With this innovative tool, you can create engaging narratives, display products dynamically, and make a lasting impression on your audience.

FX4-HDR VIDEO CONTENT PROCESSOR Datapath’s Fx4-HDR Video Content Processor is the flagship to its multiaward-winning x-Series range. Suitable for the most creative of displays, the Fx4HDR can take its input from any region of the input canvas, with all the required cropping, scaling, rotation, and frame-rate conversion handled by the Fx4-HDR hardware. These regions can overlap to allow any output to replicate another, or can be configured to support any creative splice of the source material. The Datapath Fx4-HDR has dual Ethernet ports to allow users to add the device to their networks. Only one device in the chain requires connection to the physical LAN, as Ethernet loop-through is supported on the second port. Datapath’s multi-screen design tool, Wall Designer, has also been updated to incorporate Fx4HDR. Wall Designer allows users to add displays from the ever-expanding database of monitors and instantly program all devices via USB or network ports. datapathltd.com

korbyt.com

HYPERDECK STUDIO 4K PRO

MC-QX MAXCOLOR 4K60 TILING AND WARPING TRANSMITTER

The Content Manager V7.5 by 22Miles is an all-inclusive platform that enables efficient management of visual communications for projects of any size. It features over 1,000 customizable templates, AI-powered design suggestions, and fast editing tools, making it an ideal low-code, drag-anddrop solution for content management for systems integrators. Built-in AI Command capabilities allow users to manage their visual communications network with natural language commands, and optional AI Assistant and AI Backoffice modules allow customers to deploy internal- or external-facing customized AI chat interfaces.

The platform is compatible with most new and existing hardware, making it perfect for new deployments and retrofits.

Blackmagic Design’s HyperDeck Studio 4K Pro is a powerful broadcast deck that records and plays H.264, H.265, ProRes and DNxHD files in all SD, HD and Ultra HD standards up to 2160p60. It records SD and HD in H.264 and Ultra HD in H.265, and records to SD cards, UHS-II cards, and SSD media. For ISO recording, there are built in timecode and reference generators for syncing multiple units. The SDI has been upgraded to full 12G-SDI with a loop 12G-SDI output. The two SDI outputs are both 12G-SDI so users can play ProRes 4444 files for true Ultra HD fill and key out. Even the networking has been upgraded to 10G Ethernet for incredible speed. Users also get two redundant AC power supplies. All of these powerful features make HyperDeck Studio 4K Pro ideal for broadcast, live production, or multiscreen digital signage.

22miles.com

blackmagicdesign.com

justaddpower.com

CONTENT MANAGER V7.5

Just Add Power’s MC-QX MaxColor 4K60 Tiling and Warping Transmitter combines the manufacturer’s award-winning MaxColor 4K60 features with its innovative tiling and warping technology. It allows 4K60 source devices to be displayed on a single screen instantly, along with Warp Engine’s source rotation capabilities. Users can watch four 4K60 video sources simultaneously in multiple formats, including single-screen, video wall, or tiled video.

Further, installers can rotate any source in a Just Add Power system in 0.1-degree increments in real time with incredibly low latency. The rotated image can then be sent to an unlimited number of receivers in the network, allowing for the creation of massive artistic video walls.

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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D I G I TA L S I G N A G E P R O D U C T S

PERFORMANCE, PLUS, AND CORE SERIES HDMI CABLES C2G’s Performance, Plus, and Core Series HDMI Cables have made it easier for customers to find the best cables for their digital signage application needs, with a simplified purchasing experience that saves time and hassle. The Performance Series is for applications requiring premium reliability, the Plus Series encompasses a broad selection of HDMI cables for a variety of applications, and the Core Series includes basic 4K HDMI cables at the most affordable price. As part of this reorganization, customers searching for C2G HDMI cables will find thoughtfully curated product offerings that ensure a quick and hassle-free selection process. legrandav.com

NETWORKHD 500S SERIES JPEG2000 ENCODER AND DECODER

QSR255-SAM DIGITAL SIGNAGE

FLEX-OS SERIES

Crimson AV’s QSR255SAM Digital Signage is tailor-made for the QSR industry and supports two Samsung 55-inch OHF displays. This digital drive thru menu board is rated for temperatures of -20 to 122 degrees Fahrenheit, and is wind load rated up to 140 mph. This system is unique in that there are no custom designed display cabinets. The Samsung OHF display is already IP56 rated and does not require additional protection from the environment. Since this solution is a digital board mount, you can buy the display or Crimson AV can purchase it if that is preferred. It is constructed using 7 GA. high-impact steel braces and 0.25-inchthick walled tubing, which will ensure longevity and years of use. This DMB solution is first primed with a zinc-rich primer and can be painted virtually any color you want to match your brand. For high-traffic areas there is an optional front cover bumper housing available.

Bluefin’s FlexOS Series, crafted with precision and innovation, merges cutting-edge technology with unrivaled performance, embodying a flexible design tailored for diverse applications. Available in sizes ranging from 15.6 to 55 inches, including popular Ultrawide displays, the Flex-OS series boasts a sleek thin-bezel design, ensuring stunning visuals and dependable performance. Choose from integrated System on Chip (SoC) options—BrightSign, Intel, Linux, or Android—eliminating the need for extra hardware and simplifying installation.

The HDMI override feature future proofs your investment, allowing external device connectivity and ensuring compatibility with evolving technologies. Flex-OS offers flexible inventory options, with in-stock core displays ready for immediate shipment. Ideal for retail, corporate, healthcare, hospitality, education, sports, entertainment, public venues, transportation, manufacturing, and beyond, the Flex-OS Series delivers a comprehensive digital signage solution. Choose Flex-OS for a versatile, future-proof display that redefines the digital signage landscape.

crimsonav.com

TV SHIELD PRO

Wyrestorm’s NetworkHD 500s Series JPEG2000 Encoder and Decoder is a cutting-edge HDMI 2.0 AV-over-IP solution designed to elevate your brand's presence in the ever-expanding global retail market. In this fiercely competitive landscape, staying ahead is crucial, and NetworkHD ensures your advertising stands out. With versatile formats like traditional advertising, digital information displays, and captivating video walls, it delivers your content cost effectively and reliably. Whether for projects 16-by-16 and beyond or spanning multiple buildings with optical fiber network links, NetworkHD rises to the challenge and boasts 4K60 encoding with Dolby Vision, HDR10, and HLG support, ensuring a visually stunning experience. The system's flexibility extends to transport methods, allowing Ethernet or Fiber options. With ultra-low-latency encoding, fast matrix switching, and a robust routing engine, NetworkHD empowers you to create and control captivating video walls effortlessly.

Elevate your brand and increase your revenue with NetworkHD, the ultimate solution for unparalleled AV distribution.

The TV Shield PRO by Protective Enclosures is a weatherproof, secure, and robust protective outdoor TV enclosure and digital signage cabinet that was researched, designed, and engineered—and is manufactured—in the U.S. The hybrid design is built with a combination of lightweight aluminum and steel, powder coated for the ultimate strength and durability in environmental TV protection. These trusted enclosures protect screens everywhere, from homes to retail stores, hospitals, churches, theme parks, restaurants, and much more. This enclosure is ideal for residential, commercial, and professional markets, and has numerous proprietary features based on extensive customer feedback, such as the ExactSeal proprietary triple-sealing system for superior dirt and water intrusion prevention.

Developed for harsh indoor and outdoor areas, The TV Shield PRO's proprietary Quick Install system is faster to install and maintain than any other metal TV enclosure and effortlessly opens with gas shocks for easy access to the display.

wyrestorm.com

protectiveenclosures.com

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DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

thebluefin.com

R SERIES DIGITAL SIGNAGE SOLUTION Avocor’s R Series Digital Signage Solution unites the power of Avocor’s industry-leading display technology with Rise Vision’s pioneering digital signage software platform. This allin-one range of 43- or 55-inch lightweight displays is designed to support a variety of applications in education and enterprise, combining a display, media player, and smart digital signage software, as well as product-differentiating remote device management capabilities into one single ready-to-go solution. With the Avocor R Series, you can easily and efficiently deliver estate-wide communications to drive a positive culture, maintain a dynamic and informed audience, and fuel increased engagement. Features include a tamper-proof design and Emergency Broadcast Override to deploy rapid emergency alerts to enhance safety across a corporate or education campus. avocor.com

SOLSTICE DYNAMIC DIGITAL SIGNAGE Solstice Dynamic Digital Signage (DDS) by Mersive Technologies goes beyond collaboration, giving users cloud-updatable and completely customizable signage options. DDS can be both interactive and dynamically responsive to in-room sensors, calendar events, API calls, and more. This customization lets you do things like play a branded video on a conference room screen when a room isn’t being used, display a welcome message before a class or meeting, or even react to occupancy sensors to display content of your choice.

Using DDS with touchscreens creates an even richer experience, allowing users to easily book an available room, submit an IT ticket, and more, all by tapping on the display. Easy to manage, engaging, and secure, Solstice’s DDS feature integrates with leading digital signage platforms such as 22Miles, Appspace, Carousel, and more. mersive.com

CDE30 SERIES DIGITAL DISPLAYS ViewSonic’s CDE30 Series Digital Displays deliver high brightness and AV control system interoperability. Offered in multiple sizes, from 43 to 98 inches, the CDE30 displays feature 4K Ultra HD resolution, centralized control device management, and a powerful secured embedded platform. The secured embedded platform ensures smooth content playback without the need for a PC or media player, making it simple to install and maintain. The CDE30 series offers versatile installation in landscape or portrait mode, with video wall configuration out of the box—up to nine screen tiles (3 by 3) without an external HDMI matrix. The displays come with integrated ViewBoard Cast screen sharing software, and the myViewBoard Display app allows up to four participants to connect and share content, regardless of the operating system. They are operating system agnostic, compatible with Windows, MacOS, Chrome OS, Android, and iOS. All CDE30 series displays are Crestron Connected, and Extron and AMX certified for seamless integration. viewsonic.com

PRO BRAVIA DISPLAYS Sony’s Pro BRAVIA Displays are ideal for digital signage, ranging in size from 32 to 98 inches. They offer diverse capabilities to meet the varying needs of customers, at all levels. The EZ20L series accommodates simple, affordable signage in 16/7 applications with RS-232 and Simple IP control and comes with BRAVIA Signage Free software. The powerful BZ40L series features Sony’s unique Deep Black Non-Glare coating, which minimizes reflection and offers high contrast, and can be used to support signage in challenging, high-ambient-light and direct-light environments.

It also incorporates a System-On-a-Chip architecture, 24/7 operation, and robust content management and presentation options. Highlighted by Sony’s exceptional picture quality, advanced connectivity, seamless operation, thoughtful warranties, and commitment to sustainability, the professional BRAVIA portfolio reliably informs and engages audiences seeking wayfinding, internal communications, retail and promotional information, transportation schedules, menus, ordering, and more. sony.com

CORE SERIES III LED VIDEO WALLS Christie’s new Core Series III LED Video Walls deliver impressive reliability, performance, and energy efficiency. These LED video walls are a perfect option where price is a factor, including lobbies, meeting rooms, and for digital signage applications. Available in five different pixel pitches, from 0.9 to 2.5mm, Core Series III is designed for 24/7 operation, delivering a typical 100,000 hours of performance. Ease of installation and operation is at the heart of Core Series III, with an innovative, lightweight design—30 percent lighter than its predecessor—which allows for easy handling. It delivers the impressive visual performance expected from advanced LED technology while boasting up to 40 percent increased energy efficiency over Core Series II. A video wall forms a complete solution when combined with processing technologies, including Christie Hedra, a multi-view KVMenabled video wall processor with up to 27 inputs for secure, latency-free operation on canvases of up to 32 megapixels. christiedigital.com

VISUAL EXPERIENCE TRANSFORMATION PLATFORM Samsung Electronics’ Visual eXperience Transformation (VXT) Platform is a cloud-native Content Management Solution (CMS) combining content and remote signage management in one secure platform.

The all-in-one solution allows businesses to easily create content and manage their digital display networks. Cloud migration is an unstoppable trend and VXT is a step toward this migration, making high-tech signage more readily accessible. VXT streamlines the deployment and updating of software directly via a cloud portal, which eliminates the cumbersome process of manual updates.

By streamlining digital signage operations and management, VXT offers a versatile solution that meets the needs of any sector, whether it be retail, hospitality, food and beverage, or corporate businesses. VXT also combines content, solutions, and expertise of third-party system integrators, software developers, and content partners providing users with access to an even broader range of incredible content, specific to vertical use cases, without the need for additional customization or development. samsung.com

LUMINATE ULTRA SERIES Planar’s Luminate Ultra Series line of outdoor LED video wall displays is designed to bring to outdoor environments the same level of image detail historically reserved for indoor spaces. The award-winning solution features coated LEDs to deliver ruggedness and exceptional image detail for high-ambient-light environments.

Featuring models in 1.2, 1.5 and 1.9mm pixel pitches and up to 3,500-nit brightness, the Planar Luminate Ultra Series supports comfortable viewing from as close as seven feet and ensures visibility even in direct sunlight for an array of applications. Featuring an IP65 Ingress Protection Rating, the displays incorporate protective treatments designed to withstand weather conditions, dust, and water. planar.com

DIGITAL SIGNAGE BEST PRACTICES GUIDE 2024

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