CULTURE
fresh eyes MARC ARMAND BRINGS VIBRANT ENERGY TO HIS DESIGN WORK raphic designer Marc Armand’s creative journey began as a Paris schoolboy, painting graffiti both legally and illegally. “Through this I decided to go to art school and then discovered that it could be an actual job,” he says. Today, Marc has an impressive resume, including founding graphic design studio Tu Sais Qui; designing patterns for Desigual and Jean-Paul Goude; a succession of collaborations with Nike; working as creative director of Please! magazine; and spending a year in charge of visual communication for the Villa Noailles art centre in Hyères, southern France.
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So what keeps him energised? “I find a lot of inspiration through music,” he says. “A lot of electronics, but also a wide range of different types. I always listen to loud music while working. Fashion design is also a pretty big influence, as well as a few top favorite artists, designers and studios that I always come back to: Tadanori Yokoo, Jonathan Barnbrook, Neville Brody, Alessandro Mendini, Emigre Fonts.” And what of the future? “My plan is to keep having fun working, to keep collaborating with great people,” he says. “I’d like to work more with people and projects abroad, in different countries.”
Pop culture, typography and post-modernism are just some of the touchstones in Marc Armand’s designs. tusaisqui.fr
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