FuseNews_April 2022_FuseDSM Your Chamber of Commerce Online Publication

YOUR CHAMBER OF COMMERCE EARTH MONTH | APRIL 2022

UPCOMING EVENTS Wednesday April 13, 2022 4:00 PM - 6:00 PM CST

RIBBON CUTTING - 160 Driving Academy

Thursday April 14, 2022 8:00 AM - 9:30 AM CST

FuseDSM Monthly Luncheon - “Permanent Supportive Housing: A sustainable solution for Homelessness”

Thursday April 14, 2022 4:00 PM - 6:00 PM CST

RIBBON CUTTING - St Vincent de Paul of des Moines

Tuesday, April 19, 2022 11:30 AM - 1:00 PM CST

FuseDSM Feed Your Mind Lunch & Learn - Project IOWA's YouthWorks: New Work-based Learning Opportunities for DSM Students

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*Check new registration options

Wednesday April 20, 2022 8:30 AM - 10:00 AM CDT

FuseDSM NPO Confidential - (Previously FuseDSM Non Proft Forum - new name, new format, same great program!)

Wednesday, April 27, 2022 8:15 AM - 10:00 AM CDT

MOXIE presented by East Village Spa

Thursday, April 28, 2022 11:30 AM - 1:00 PM CDT

Firestarter Meeting - Iowa Beef SteakHouse

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UPCOMING EVENTS Wednesday May 4, 2022 8:30 AM - 9:30 AM CST

FuseDSM Economic Development Committee Meeting

Thursday May 5, 2022 8:00 AM - 9:30 AM CST

FuseHR Forum - Cultivating a Strong Culture

Thursday May 12, 2022 8:00 AM - 9:30 PM CST

FuseDSM Quarterly Breakfast - "Human Trafficking in Iowa"

Tuesday May 17, 2022 11:30 AM - 1:00 PM CST

Feed Your Mind Lunch & Learn - "Owning Your Muscles: Mobility Tools for the Workday Warrior"

Wednesday May 18, 2022 8:30 AM - 10:00 AM CST

FuseDSM NPO Confidential - (Previously FuseDSM Non Proft Forum - new name, new format, same great program!)

Wednesday, May 25, 2022 8:15 AM - 10:00 AM CDT

MOXIE presented by East Village Spa

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Thursday, May 26, 2022 3:00 PM - 4:00 PM CDT

Firestarter Meeting - Kelly's Little Nipper

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Friday, May 27, 2022 9:00 AM - 6:00 PM CDT

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RIBBON CUTTING - Walmart SE 14th St

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TABLE OF CONTENTS

APRIL 2022

APRIL CONTENT IN THE COMMUNITY //

NON-PROFIT SPOTLIGHT:PARKS AREA FOUNDATION RETAIL SPOTLIGHT: YCC TIRE & AUTO RESTARAUNT SPOTLIGHT: BARRATA'S THE GREAT OUTDOORS- CATCH DSM ITINERARY

APRIL EDITION //

EARTH DAY IN DES MOINES – DES MOINES PARENT GREATER DES MOINES BOTANICAL GARDEN YOUR ROOF DOCTOR MONTHLY LUNCHEON

p.28 Non-profit spotlight: Parks Area Foundation

MEMBER NEWS //

GET INVOLVED IN THE CHAMBER HY-VEE DIETICIAN SPEAK UP STORIES

IN THE CHAMBER //

CHAMBER UPDATES PAGE NEW MEMBER SPOTLIGHT PAGE MEET THE BOARD - TROY DUBBERKE FIRESTARTER SPOTLIGHT - TYLER MILLER

p. 34 City Of Des Moines Trash Bash

TABLE OF CONTENTS

APRIL 2022

FROM THE CEO Spring is in full swing here - and something about the freshness of

These intentional collaborations are for the betterment of our

the season brings in clarity each year.

members, our events, and our community

You may have heard me say already, COLLABORATION is my

Collaboration also makes big things possible. The FuseDSM

word of the year. Collaboration is my intention for not only the

Economic Development Committee is a shining example of

chamber, but our community. We adopted the phrase

collaboration. Member businesses and city leaders are collaborating

#FusingTheCommunityTogether a few years ago now, and we are

to make an impact in underserved neighborhoods within our

really starting to see the results.

footprint.

Chambers of commerce are created FOR collaboration.

Our Non-Profit Forum is another great example of collaboration

Collaboration of the member businesses to strengthen the city and

between businesses that share a common goal for good. And

make an impact in our footprint. FuseDSM doesn't take that job

without the collaboration of members on a daily basis, this chamber

lightly.

wouldn't thrive. We appreciate you.

That's why you may have noticed us partnering more with other

So, if you're looking to collaborate in our community, reach out. My

local chambers, like the Des Moines West Side Chamber joining our

intention is to continue #FusingTheCommunityTogether for years

Quarterly Breakfast and the Change Your Circle events, or our

to come!

collaboration with the Urbandale Chamber of Commerce to extend discounted tickets to the Central Iowa Business Conference.

Trish Flaherty-Barnes TRISH FLAHERTY-BARNES CEO, President of FuseDSM, Your Chamber of Commerce

p.2-3 Don't Miss: Upcoming Chamber Events

p.7 Welcome New Members to FuseDSM

WELCOME TO THE CHAMBER

APRIL 2022

WELCOME NEW MEMBERS

LUTHER MEMORIAL CHURCH Luther Memorial Church is a congregation made up of real people, saints, and sinners, living out the gospel together.

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KCG COMPANIES LCC. "Setting the standard for excellence in the multifamily industry. Building communities that connect all who live and work there."

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JESSICAT INC.

Jessica is an award winning international bilingual professional voice actor recognized as one of the top voice actors in the industry for her ability to deliver accented English with a hint of Latin and neutral Latin American/Mexican Spanish.

JOB RIDES Job Rides is a not for profit organization that provides rides to work in manufacturing and warehousing jobs to those in need.

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THE TEA ROOM

Located in the heart of downtown Des Moines, the restored elegance of The Tea Room is captivating and the perfect venue for your special occasion.

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KELLY

Kelly Services is a local and global leader providing consulting and workforce management solutions services to companies across a variety of industries.

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BIOLIFE PLASMA SERVICES

BioLife Plasma Services is an industry leader in the collection of high-quality plasma that is processed into life-saving plasma-based therapies.

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JOSHUA CHRISTIAN ACADEMY

The Academy is a private school serving the urban area, providing a Christ-centered education to economically disadvantaged students in grades K-12.

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KR BROKERS

KR’s professional business brokers have extensive training and experience in matching buyers and sellers.

We sell businesses in the Greater Des Moines area and throughout Iowa specializing in selling small to mediumsized businesses.

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DES MOINES PARENT

APRIL 2022

EARTH DAY IN DES MOINES 2022

BY ERIN HUIATT OF DES MOINES PARENT

There are a lot of opportunities for kids and families to get involved in Earth Day in Des Moines. You can do something as simple as grabbing a trash bag and adventuring on a walk in your neighborhood to pick up trash or plant a tree. There are also some great opportunities to help support the community you live in too!

Check out this great list for some fun Earth Day events and activities happening in and around Des Moines, Iowa.

Take a look at the full list and snag some fun kids craft ideas here!

Earth Month April 1 - 30 Greater Des Moines Metro Thanks to volunteer safety protocols several cities and citizens have come together to create opportunities spread out through the Metro for small groups to volunteer while being physically distanced over multiple dates in April-Earth Month. They will help you plan ahead, protect yourself and provide you opportunities to give back to make the Metro a great place to live, work and play again! Take a look at the details and register.

Earth Day 2022 Friday, April 22 (Noon to 3 p.m.)

Jester Park Nature Center Join Polk County Conservation for lunch and a social hour to meet other volunteers before you learn all the ways you can positively impact your local environment from our corner of the world with Polk County Conservation.

Following lunch, learn how you can become a steward of the land and get your hands dirty in invasive species removal, native garden maintenance, or litter cleanup projects as we celebrate this place we call home. Registration is required.

All ages and abilities are welcome.

APRIL 2022

Free Admission - Greater Botanical Garden Saturday, April 23 10 a.m. to 5 p.m.

The Greater Des Moines Botanical Garden This event will be the culmination of the Botanical Garden’s focus on water during the month of April. The Greater Des Moines Botanical Garden hopes to focus on the connection between plants and water by highlighting plants are essential to clean water, gardens and landscapes should support water conservation, and plants can thrive in wet areas and should be embraced where appropriate

Earth Day Story Sprouts Saturday, April 23 10:30 to 11:15 a.m.

The Greater Des Moines Botanical Garden Join the Greater Des Moines Botanical Garden for this fun, interactive story time for children ages 2 to 5 that explores nature and plants. During each program, participants will enjoy stories and activities based on the week’s theme. Story Sprouts is geared toward children ages 2-5. Pre-registration is not required.

Earth Day Family Fun Saturday, April 23 10 a.m. to 1 p.m.

West Des Moines City Hall Earth Day is a perfect day for you and your family to come to the West Des Moines City Hall campus to enjoy some family-friendly outdoor activities. You can go kayaking, canoeing, fishing, create a themed craft, and play some yard games. Free tree saplings will be handed out, and the first 100 families will receive a Painted Lady caterpillar. Come help the West Des Moines Parks & Recreation celebrate Earth Day! Free for the entire family.

DES MOINES PARENT

EXPERT ARTICLE

APRIL 2022

UNITS MOVING AND PORTABLE STORAGE OF CENTRAL IOWA

BY UNITS OF CENTRAL IOWA

As April showers make way for May flowers, many of us

Instead, opt for washable microfiber towels, or even old

are coming out of hibernation. In doing so, we’re

t-shirts or towels that can be rotated through your

throwing open the windows, turning up the radio, and getting out the garbage bags. It’s time for some spring cleaning! Let’s face it, winter can get a little claustrophobic, and the pandemic has only contributed to the hoard mentality. American families’ average weekly grocery spending increased 17%, from $163 prepandemic to $190. Today, Americans are realizing there isn’t enough space!

In order to save space, families are looking for storage solutions. That’s where we come in. UNITS Moving and

laundry cycle. The next one is as refreshing as they come, and easy! Simply open a window and get that air flow going. This removes toxins that have laid dormant all winter long. This action is even better as you start to rid your home of clutter. A nifty way to do that is to utilize a storage container. If you no longer need that fancy desk you bought for your Zoom meetings but you’re not quite ready to donate or sell it, place it in a storage container like UNITS Moving and Portable Storage to be retrieved at your leisure!

Portable Storage of Central Iowa will bring the container to you. Once you have our container, we have

Eco-friendly spring cleaning is a great decision as

various methods to help you control the clutter. For

protecting the Earth starts at home. With UNITS

example, we encourage people to use clear bins and containers of all shapes and sizes when storing items.

This makes it easier to search and find items in storage.

In honor of Earth Day, we have some spring cleaning tips that are eco-friendly. One is losing the paper towels.

Moving and Portable Storage of Central Iowa, we meet you where you are at a convenient, ground-level location so you can load at your own pace. Once your container is ready to go, we move it to a climatecontrolled warehouse or your new home! Contact us now to get started on your spring cleaning.

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EVENT SPOTLIGHT

APRIL 2022

MONTHLY LUNCHEONPERMANENT SUPPORTIVE HOUSING: A SUSTAINABLE SOLUTION FOR HOMELESSNESS - ANAWIM HOUSING CYNTHIA LATCHAM, MPA Homelessness is often intricately woven with other life challenges including disability, substance abuse, mental illness, poverty, history of foster care, domestic violence, physical disease, incarceration, unemployment and more. Improvements in health, safety, and employment are nearly impossible without stable housing. Permanent and Supportive housing provides the framework for people to address health and behavioral health challenges in a trauma informed and person centered manner. PSH is an ongoing act of compassion, embracing people who are struggling – who will likely always struggle – and ensuring they have the dignity and comfort of permanent housing.

Cynthia Latcham is the Executive Director at Anawim Housing. A nonprofit which focuses on implementing Permanent Supportive Housing programs using evidence based principles of Housing First, Harm Reduction, and Trauma Informed Care. The Programs & Services department has existed for over 20 years, with Cynthia leading the team since 2017. During this time the program department has expanded to include permanent supportive housing for youth and Rapid Rehousing. As part of her work at Anawim Housing, Cynthia has leveraged her expertise in Permanent Supportive Housing to advance policy discussions with the Iowa Department of Public Health’s Health Initiative for People Who Inject Drugs, and served on the leadership team for the Community Visioning and Plan program focusing on strategies for addressing and ending homelessness in Polk County. Born in Barrington, Illinois, Cynthia is a passionate believer in smart, creative bureaucracy that empowers individuals to achieve goals. She is especially proud of the team of committed and talented professionals she works with on a daily basis. Prior to her work with Anawim Cynthia was a private business owner and a Child Protective social worker. She graduated from University of Iowa with a degree in Social Work and received a

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graduate degree from Drake University in Public Administration.

Learn More About the Monthly Luncheon Sponsored by:

Holiday Inn Des Moines DTWN 1050 6th Ave, Des Moines, IA 50314

Thursday April 14, 2022 11:30 AM - 1:00 PM CDT

APRIL 2022

CITY OF DES MOINES TRASH BASH Earth Month 2022, is a collaboration between the cities & citizens of Des Moines, Clive, West Des Moines, Norwalk, Polk County Conservation, Trees Forever, Iowa Natural Heritage Foundation, and Des Moines Water Works and is sponsored by Friends of Des Moines Parks.

In 2020, we canceled Earth Day Trash Bash, Iowa's largest volunteer Earth Day event, as our communities moved to slow the spread of COVID-19. In 2021, we were back but reimagined. And in 2022, we are rolling with it again.

Earth Day in the U.S. began in 1970 as 20 million Americans, from all walks of life, mobilized in an effort to change our environment. Today, Earth Day is celebrated by more than a billion people per year in 192 countries.

This year, Earth Day is Every Day! Thanks to volunteer safety protocols we'll have opportunities spread out thru the Metro for small groups to volunteer while being physically-distanced over multiple dates in April-Earth Month. We will provide you opportunities to give back to make the Metro a great place to live, work and play again!

Registration This is a great way to build team culture and see each other outside. So, whether you are working remotely or in an office, homeschooling kiddos, or all of the above...we're here for you. We know your offices are a bit different too, so we won't expect there to be Captains or team registration matching you to your normal locations. We want to make this as easy as possible for you to grab your "pod", "unit", "team" or sign-up alone. This is a first come- first served come as you are gig.

And if you aren’t ready to be around others, feel free to head out into your neighborhood and pick up trash (self-led). You can still sign-up and then just share with us how much you did and where you cleaned to help our communities reach their goals.

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SPOTLIGHT

APRIL 2022

STICK BY ME: CRISIS STICKERS TO SAVE LIVES PLEASE PASS THE LOVE We continue to see an increase in suicides across the state and most recently many more including kids as young as 5th grade.

In response we have launched a "Stick by Me" campaign to get crisis stickers in all schools and businesses across the state.

Our staff and board feel a heavy sense of urgency to rally our community. We are counting on our business community to really help turn this around. March & April tend to have the highest suicide rates, so we HAVE to know that right now a whole bunch of young people are contemplating their own existence. In 2018, the Iowa Youth Survey indicated 21% of Iowa youth had contemplated suicide in the last year. That means in a district with 1000 kids over 200 may be contemplating.

Here's how your business can help this crisis: 1. Post crisis lines on your website and include on your email 2. Share stress screeners with your staff and employee mental health resources 3. Help us get crisis hotline stickers into EVERY school and business with your sponsorship.

4. Normalize mental health by talking about it.

5. Encourage mental health and self-care initiatives in your place of business. Happy and healthy employees are more productive.

6. Mental health prevention is cost effective by getting people what they need by improving health, decreasing absences, improving morale, increasing employee retention, decreasing insurance claims.

We are specifically targeting businesses, corporations, organizations, etc. and giving them tangible workplace suggestions to implement immediately to help increase mental health awareness. Adults in businesses are parents, coaches, aunts/uncles, faith leaders, etc to children in our community, so by helping to educate and support adults we are helping youth. We need YOUR help to plaster crisis stickers in every school, business, and bathroom stall across the state and we are asking businesses and partners to help us do it.

7. Have “Green Out Days!” Green is the color for mental health awareness. Use green screen savers, wear green, hand out PPTL green “You are not alone” bracelets.

8. Create a workplace fundraiser to help us get more mental health support & resources to schools, youth, and families.

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WE MAKE SURE TO ALWAYS KEEP YOU IN THE LOOP. HERE AT VESTWELL WE LIKE TO KEEP YOU IN THE LOOP. WITH ONGOING EDUCATION, A USER-FRIENDLY DESIGN, AND HUMAN RESOURCES YOU CAN REACH AT ANY TIME WE MAKE CREATING RETIREMENT PLANS A WALK IN THE PARK.

VISIT

MEMBER SPOTLIGHT

APRIL 2022

ST. VINCENT DE PAUL'S 29TH ANNUAL GOLF OUTING STEVE HAVEMANN, EXECUTIVE DIRECTOR OF ST. VINCENT DE PAUL OF DES MOINES Dear Friends, Our 2021 Fight Food Insecurity Golf Fundraiser

This would not have been possible without the support

was such a great time – we’re doing it again! Save

from people like you in our community.

the date for Thursday, May 26, 2022. We will be at Copper Creek Golf Course located at 4825 Copper

If you have any questions or to learn more about the

Creek Dr. in Pleasant Hill. Registration starts at

many services we provide please get in touch with us.

8:30 with a shotgun start at 10:00.

All proceeds from this event will go towards keeping our Registration is just $150 per person which includes

healthy food pantries open to help ensure that no person,

hosted

especially children, go hungry.

food

and

beverages.

Sponsorship

opportunities are also available. Please contact Randi Radosevich at resourcedirector@svdpdsm.org if

Thank you for your support and we look forward to

you’re interested.

seeing you May 26!

Although 2021 continued to be a challenge, we were able to provide over $1.5 million of charitable services to more than 33,000 clients.

Steve Havemann Executive Director St. Vincent de Paul of Des Moines www.svdpdsm.org P: 515-282-8328 ext. 120 execdir@svdpdsm.org

APRIL 2022

PARKS AREA FOUNDATION CONTINUED REVITALIZATION AND EDUCATING OUR RESIDENTS AND OTHER CITIZENS OF DES MOINES From the beginning, our focus has been on community improvement projects with a strong emphasis on education about our rich history. A historian has called the Highland, Union and Oak Park areas one of the best examples of a “streetcar suburb” in the Midwest.

Our goals have expanded beyond revitalization and educating our residents and others on the history of our neighborhoods. Our mission is to create a safe, exciting outdoor recreational hub in a historic setting that is a regional venue for the arts and various events to enhance the quality of life. There are ongoing benefits to living and working in the Parks area.

One of the ways we make this happen is by bringing people together at the new Riviera Prairie Meadows Stage at Riverview Park.

In 2014, the Parks Area Foundation formed a public/private partnership with the City of Des Moines to bring back this historic community location. A capital campaign was started and by 2018, the funds were secured to re-develop Riverview Park with the new Prairie Meadows Riviera stage on the site of the old ballroom. Having Variety the Children’s Charity build an all-inclusive Star Playground reminiscent of the rides at the old amusement park was definitely a bonus to Riverview Park. Des Moines Parks and Recreation amenities are in place to attract people to this new facility. The Neal Smith trail, located adjacent to Riverview Park, accommodates approximately 500,000 people who pass this park annually and is a great addition. Join us every Friday in June and July for a family friendly, free concert series called Rendezvous on Riverview. The stage is open for rental during the year. Contact us: parks@dmgov.org

CHECK OUT OUR CONCERT LINEUP Faculty Lounge Funkband / 06.03 Fahrenheit / 06.10 Brother Trucker / 06.17 Avey Grouws Band / 06.24 Standing Hampton / 07.01 + FIREWORKS The Sons Of Gladys Kravitz / 07.08 Final Mix / 07.15 Malcom Wells & The Two Timers - Blues Society / 07.22 Flying Silos w/ Brian Congdon / 07.29

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NON-PROFIT SPOTLIGHT

DYNAMIC TALENT CONSULTANTS

APRIL 2022

5 FOOLISH LEADERSHIP MISTAKES TO AVOID DANIELLE RUSCH SENIOR HR CONSULTANT - DYNAMIC TALENT CONSULTANTS Mistakes happen. Everyone makes mistakes. They aren’t intentional.

We’re taught about mistakes as children because that is how we learn. They are a natural part of both personal and professional life.

Thinking about April Fool’s Day made me reflect on common mistakes that I often see from those in leadership positions. There are two factors that I believe make these mistakes “foolish,” Are

No Time to Engage Leaders and managers don’t set aside time to engage authentically with their employees, whether purposely or inadvertently. Whether this is a short, genuine “how are you doing” conversation or providing feedback in a one-on-one, not making time for engagement is a big, avoidable mistake.

they avoidable? Did you take ownership and accountability for the mistake?

They are foolish because most leaders understand these mistakes contextually but do not take the necessary actions to avoid or prevent them. Additionally, if there is no accountability, mistakes will continue to be made.

So what are some of the foolish mistakes I see? Let’s take a quick look.

Micromanagement There are usually two causes of micromanagement. A lack of trust or a lack of skills in the individual performing the work. This causes managers to step in and do the work, which breaks down confidence

How to avoid: Schedule time to connect with your employees in a one-on-one meeting to provide feedback, check-in on work progress, answer any questions, and build trust and confidence.

Work-Life Separation While the pandemic has brought this more to light, another foolish mistake is assuming there is no correlation between work and life regarding employee productivity and needs.

There is. Employees have emotions. These can’t always be separated. While you are not a therapist, there should be employee support for working through challenges that affect

and causes frustration.

their work and productivity.

How to avoid: Evaluate your employees’ needs and provide the

How to avoid: Don’t dismiss employees' emotions or personal

resources and training necessary to perform their job effectively.

needs. These should be addressed in an appropriate way, which

Build trust by working alongside employees to gain confidence and trust, which will lessen your desire for oversight and help them grow as an employee.

may be a list of resources available to help.

DYNAMIC TALENT CONSULTANTS

APRIL 2022

Having All the Answers

Want to take a deeper dive into these foolish

No one has all the answers and no one expects you

leadership mistakes and others while creating an

to as a leader. What they do expect is that you’ll

actionable plan to avoid them? Connect with

look for a solution and support when you don’t have the answer and be transparent about it.

How to avoid: Be transparent when you don’t have the answer and share how you will go about finding it. Make sure to follow-through.

Not Asking for Feedback Feedback looks different at the top in leadership positions, but that doesn’t mean it is any less important. One very common mistake leaders make is not consistently asking for feedback.

Feedback isn’t always easy to hear, but if you ask for it and react instantly, people will avoid giving it.

How to avoid: Seek out feedback and don’t react to it. Take it in and sit with it to evaluate if it’s a growth opportunity or not for you. This will also build trust with your employees to come to you with other challenges and opportunities.

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Danielle today for a free workplace diagnosis to get started!

Danielle Rusch is the owner of Dynamic Talent Consultants in Grimes, IA. She focuses on diagnosing organizational health concerns and prescribing actionable solutions to both C-Suite executives and managers to create a safe environment for teams and businesses to thrive in.

APRIL 2022

JUNIOR CHAMBER INTERNATIONAL The Des Moines Junior Chamber International (JCI - aka Jaycees) is a local network of young, active citizens in the Des Moines area. They live, communicate, work, and create a positive impact in their local communities.

They are a non-profit organization with members between the ages of 18 to 40. The Jaycees develop the skills, knowledge, and understanding to make informed decisions and take action. The Des Moines Chapter has monthly membership meetings called the Next Step Series. Their board invites local experts to speak about various topics salient to young professionals. They also aim to host monthly socials and networking opportunities to meet and develop relationships with other motivated members. The Jaycees organization strives to create a positive impact by offering various community service opportunities to the Des Moines area.

Member Benefits: Leadership development through community involvement has been the basis of the JCI since its inception in 1920. The goal of the not-for-profit organization is to provide members a means to reach their full potential through networking and personal growth opportunities, and is ideal for proactive young people ages 18 to 40. Members enhance a variety of skills as they work together to plan and run civic and individual development activities in their home communities and chapters, such as: Developing a business plan for maximum success and impact for each event Learning to successfully manage volunteers Communicating effectively, public speaking, and debating as a team Discovering the needs of the community and managing resources to meet them Organizing efforts to make the most of dollars raised and hours volunteered All members have unique talents to offer. The Jaycees provide them an outlet to share those talents in programs and projects that benefit other members, as well as the community at large. Involvement with the Des Moines JCI will provide opportunities to meet people, impact the community, and apply skills to enhance one's career.

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JCI SPOTLIGHT

MARKETING COLUMN

APRIL 2022

APRIL MARKETING TIP CREATIVE DSM | DIGITAL & SOCIAL MARKETING

Have you ever been scrolling on Facebook, Instagram or Twitter and seen a post by one of your favorite accounts and go "that sounds a lot like them" or "classic 'x' post". It's no surprise that we follow different brands because of their unique brand voice, their approach to introducing new products, or their sense of humor.

April Marketing Tip: Utilize Your Brand Voice with Your Audience!

VISIT

Whether it's a local food reviewers that uses all caps on their reviews with a catchy tag line, a print shop that doesn't take themselves too seriously, or a coffee bar that specializes in captions that rhyme, they each have a unique voice.

By doing this, you are one step closer to your target audience being able to easily identify you out from a crowd and keep coming back, even if the exact content is not something they are viewing at all times. This is also a strategy that could boost engagement from followers if they like your voice, because we all have brands or businesses we relate to!

Want some free marketing advice? We're always down for a discovery call: creativedsm.as.me/marketing-discovery-call

MEMBERSHIP BENEFITS

APRIL 2022

MEMBERSHIP PERKS COLLABORATION

LOOKING FOR WAYS YOU CAN GET INVOLVED IN THE COMMUNITY? At FuseDSM, your chamber of commerce, connections come first. But beyond the professional connections to resources and other businesses, we encourage our members to be involved in the community. We achieve this through our events, encouraging everyone to shop local, and providing recommendations to and for all of our members.

In addition, you can get involved online through our multiple online channels, such as our FuseDSM Members Only Group on Facebook.

Join this group to add your latest events, share what you are up to, or just to stay connected with other members.

JOIN HERE

PRESS RELEASE

APRIL 2022

ATTORNEYS CLARK BUTLER AND RILEY COY RECENTLY JOINED DENTONS DAVIS BROWN Clark J. Butler is an associate in the

During law school, Clark co-authored

Litigation Division, assisting in a number

appellate briefs and was published as a co-

of general litigation areas, including divorce and family law, real estate litigation, labor and employment, and commercial

litigation.

Before

joining

Dentons, Clark practiced at Whitfield and Eddy Law. “Coming to Dentons Davis Brown

as

a

Litigation

associate

is

incredibly exciting, as I not only get to continue gaining experience both in and out of the courtroom but also because I get to observe and learn from the years of litigation

experience

throughout

the

Dentons Davis Brown shareholder and

author both in the American Bar Association’s Fidelity and Surety Law section as well as the Iowa Defense Counsel Association’s quarterly update.

He also developed a practice in family law and children’s rights as a student attorney with the Drake Children’s Rights Clinic.

Clark co-authored a winning appellate brief with the supervising attorney and gained trial experience through his examination of witnesses and co-chairing of cases.

senior associate groups.” Clark earned his JD from Drake Law University in 2021 and a history and biology degree in 2018 from Dakota Wesleyan University.

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RESTAURANT SPOTLIGHT

APRIL 2022

BARATTA'S DES MOINES ITALIAN RESTARAUNT When you come to Baratta’s, you really are home. In fact, the Baratta family once lived in the rooms where diners now gather for meals and special occasions. The family began their journey in the Des Moines food scene when they opened a small grocery store in the front of their home near downtown Des Moines.

Specializing in Italian foods and ingredients, the Baratta name became synonymous with traditional Italian recipes.

In 1993, the family sold the store and home to three local Lincoln High School alums, Joe Gatto and Curt and Lisa Kruger.

Today, Joe and Lisa are continuing to maintain the charm of the original shop by serving classic Italian recipes daily, including lasagna al forno, steak deburgo, and cannolis. Through the years, a wide variety of flavors have been added, to include American cuisine as well.

Baratta’s has been a Des Moines staple for over 50 years and is always welcoming new guests to the table. With multiple locations now open, catering available, and take-out options, there are several ways to enjoy our menu. From celebrating anniversaries and birthdays to fueling kids up before football games and dances, Baratta’s is a tradition that keeps getting better.

APRIL 2022

LIL BROTHER CONSTRUCTION REMODELING, HANDYMAN & HOME MAINTENANCE SERVICES Lil Brother Construction is a family-owned handyman and remodeling company that has been in operation since 2008.

They have over 50 years of combined construction experience and bring top-quality to each of their clients. They began their handyman and remodeling business out of their desire to help others. Lil Brother Construction is the company people turn to for help on their household and business handyman and remodeling projects.

"We provide free estimates for your remodeling projects and we are fully insured and licensed. We back our services with our 100% satisfaction guarantee. We strive to provide the highest level of service and communication from the moment you call to schedule an estimate to when your job is completed."

"Our mission is “Recognize the God-given value and significance of our employees, customers, and vendors.” We pursue honesty, integrity, transparency, and responsiveness in order to achieve these goals. We strive for these targets by continually developing and improving our skills in-home repairs and customer satisfaction. We pray for an enduring commitment to these accomplishments in order to serve others with exceptional character and purpose that brings honor to our Lord Jesus Christ. The care and concern that we have for our customers and employees greatly enhances our ability to deliver quality projects on time and within budget."

LEARN MORE

MEMBER SPOTLIGHT

APRIL 2022

RETAIL SPOTLIGHT

YCC - TIRE & AUTO CARE YCC Tire & Auto Care is your neighborhood auto

They offer services on oil changes, tires, brakes,

center.

tune-ups,

suspensions,

sanitization,

detailing,

maintenance, and more.

They have been in the neighborhood for over 70 years dedicated to servicing a transportation

Take advantage of their 6 month interest-free

fleet and are now opening their doors and

financing option to budget out any necessary

introducing their skilled technicians to their

expenses.

neighbors in Des Moines and surrounding communities.

In need of pick up or drop off for your vehicle? This service is available 24/7 365 days a year.

YCC Tire & Auto Care employs skilled mechanic and detailing technicians dedicated to treating you like their own family and friends by focusing on the safety and maintenance of your vehicle.

LEARN MORE

APRIL 2022

INTRODUCING THE FOUNDERS GARDEN RYAN DRAKE, ECOLOGICAL HORTICULTURIST GREATER DES MOINES BOTANICAL GARDEN The Greater Des Moines Botanical Garden’s Founders Garden, a dry meadow garden slated for opening this Memorial Day, showcases native Iowa plants that will thrive in a changing climate. A dry meadow garden can be open to interpretation as long as it contains drought-tolerant plantings. These plantings are xeriscapes, meaning they require very little to no supplemental water. The aim is to create climate resilient gardens that also provide lasting beauty. A new wave is emerging in horticulture as people— especially now—hunger for the feeling of expansive meadows that are ecological and sustainable, reengage our senses, and connect us to the places we call home.

The incredible landscapes of Iowa are the inspiration for the Founders Garden. The Botanical Garden’s dry meadow is based on sand prairies and the unique Loess Hills of western Iowa. The Loess Hills are a rare, relatively young, geologic feature formed over 100,000 years ago as wind swept up fine, sandy loess from the Missouri River Valley continuing after the Ice Age. These deposits landed east of the river valley and are 200 feet deep in some places. The only other place in the world with loess deposits this deep is Shaanxi Province, China.

COVER ARTICLE

COVER ARTICLE

APRIL 2022

In addition, sand prairies are a relatively little-known version of

During the trials for this garden installation, bee species

midwestern prairie landscapes. They are shaped by wind deposits

that were previously not supported at the Garden were

and can reach depths of sand up to 30 feet. The depth of xeric

observed and are expected to be seen nesting in the

soils of these landscapes provides a very dry, harsh yet abundant

Founders Garden. The hope is that this garden will

and lush array of plants, some quite rare.

encourage our community to explore the state and the incredible ecologies represented here.

These are stunning, rare geologic features with a grand diversity of plants. Most of these places of inspiration are remnant

Interested in growing a dry meadow of your very own? You

prairies, meaning they largely have not been developed or

certainly don’t need a sandy landscape or large loess hill to

farmed. They house incredible arrays of species to showcase at

create a dry meadow. It can really be as simple as reducing

the Botanical Garden. Even though the plants are drought

water at home. By doing so you may need to choose more

tolerant, guests of the Botanical Garden can still expect to see

drought-tolerant species of plants like the ones found in

lush, vibrant plant communities to draw gardening inspiration

these unique landscapes. This can save gardeners a

from while supporting positive environmental impact.

significant amount on water bills and is very sustainable. It really is up to interpretation, and the Founders Garden can

This is just a sliver of what there is to know about the Botanical

be a place of inspiration.

Garden’s new dry meadow. Guests will also see a large diversity of native bees and other beneficial insects that will call this garden home.

LEARN MORE

MAY 24, 2022 - PRAIRIE MEADOWS EVENT CENTER

SPECIAL MEMBER RATE!

Henry Winkler

Jack Stack

Justin Patton

Through humorous

As a pioneer of a model

Justin’s high-energy style will

anecdotes and inspirational

called open-book

keep you engaged and his

life lessons about

management, Jack Stack will

message will challenge you

overcoming adversity,

be speaking at the CIBC

to communicate and lead

groups of all ages can learn

Tuesday, May 24, 2022.

more effectively in every part

from Henry’s speeches.

of your life.

THE PREMIER CONFERENCE FOR PROFESSIONALS. ATTEND AND EXPERIENCE A FULL DAY OF INSPIRATION AND EDUCATION RIGHT IN DES MOINES.

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PRESS RELEASE

APRIL 2022

MOSAIC IN CENTRAL IOWA ANNOUNCES TWO PERSONNEL PROMOTIONS

MOSAIC IN CENTRAL IOWA, A NONPROFIT THAT SERVES PEOPLE WITH INTELLECTUAL AND DEVELOPMENTAL DISABILITIES, HAS ANNOUNCED TWO IMPORTANT PROMOTIONS.

Janet Fisher

Bryanne Lang

Janet Fisher, who’s been with Mosaic 11 years in

Bryanne Lang has been with Mosaic for six years

the

Des

Moines

area

as

its

Resource

Development Manager, has been promoted to Mosaic National Supports as a Development Officer. In this role, she will develop donor relationships in Central Iowa, across the state of Iowa and in Kansas City–which will also be a part of her new territory. Fisher said, “Both my professional and personal journey call me to do this work. I am excited to further my love of Mosaic’s

mission–‘to

relentlessly

pursue

opportunities that empower people’–to a greater level. Connection is at the heart of what we do: helping people connect to our mission while

and has been promoted fromIndependent Contract Program Manager to Mosaic in Central Iowa’s Resource Development Manager.

“I am thrilled to be serving Mosaic in Central Iowa in a new capacity as the Resource Development Manager. Like so many at Mosaic, I feel called to the work we do and to share the good news of how Mosaic is helping people,” Lang said. “My connection with Mosaic has grown in real ways, as my youngest sister now lives in a Mosaic at Home.” Through Mosaic at Home ® , the individual supported shares a

helping those we support connect to the

home with a Mosaic independent contractor

community and build relationships.

who helps the person be an active member of

READ MORE

the household and the greater community

EXPERT ARTICLE

APRIL 2022

EVERY DAY IS EARTH DAY AT TRIXIES SALON & SPA

BY LISA KEUNING, GENERAL MANAGER AT TRIXIES SALON & SPA

As an Aveda salon, Trixies has always supported the mission:

“Hairstylists can change the world,” has been Tricia Rivas’

“Our mission at Aveda is to care for the world we live in,

motto and vision for her business since the beginning. How

from the products we make to the ways in which we give

do we do that? We partner with a company that we can be

back to society. At Aveda, we strive to set an example for

proud of and we give back to our community every chance

environmental leadership and responsibility, not just in the

we get. We are champions of supporting local, we donate

world of beauty, but around the world.” Aveda is vegan,

products and services for fundraisers, we volunteer our time

cruelty free, 100% recycled packaging, 100% wind and solar

for events and organizations, and choose a different non-

powered manufacturing, and all products are at least 90%

profit or charity every month to support in any way they

naturally derived.

may need, from donations to just sharing their story.

Earth Day is actually celebrated as Earth Month at Aveda to

How can you help? You can be confident that every product

try and bring as much awareness as possible. We have been

you purchase at Trixies Salon & Spa is plant powered and

fundraising with Aveda for Earth Month for 12 years and

sustainably made. You can donate by grabbing Aveda’s

have helped contribute thousands of dollars to the cause! It

limited edition Earth Month Shampure Shampoo Bar in

is important to us to support their global efforts, but we are

April - all sales are benefiting the charity:water organization.

proud to say that we also support our own little corner of the

You can follow along on our social media to learn more about

Earth in any way we can.

all of our Non-profits of the month that we are supporting and learn how you can get involved, too.

-Happy Earth Day from all of your friends at Trixies Salon & Spa

REAL ESTATE EXPERT

APRIL 2022

TALK TO ME ABOUT CONDOS PENNIE CARROLL & ASSOCIATES REAL ESTATE

Searching for a property WITHOUT outside care and

Building completely detached townhomes that include outside and

maintenance? What is the difference between condominiums and

general grounds maintenance has also become a new trend.

townhomes?

Condominiums and townhouses are in urban areas, rural areas and suburbs and can be one story or multiple stories. The biggest difference between the two is ownership and fees, what you own and how much you pay for it.

A condominium is similar to an apartment in that it is an individual unit in a building or community of buildings with elevator or stairway access to the unit. Unlike an apartment, a condominium is resident owned and shares joint ownership with the other tenants of the building. This joint ownership includes not just the building structure itself but the common areas such as a gym, pool and grounds. Utilities could be included in the purchase but it is not a guarantee. Parking, with or without covered garage space, is usually underground or on ground level.

What makes a Town Home a Town Home?

A townhouse is usually a ground level home owned by the resident and may or may not have a garage attached. Typically, only one or

Townhouse ownership is similar to ownership of a detached single family home which includes the land surrounding it. Owning the land is not a guarantee, however, so it is best to ask about the ownership rights before the purchase.

Typically,

both

condominiums

and

townhouses

include

membership in an HOA (Homeowners Association) which handles the day-to-day maintenance of shared spaces and establishes rules for governing the association. Rules can address subleasing, pets, noise and what you can do with your land if you own a townhouse.

It is always important to check the HOA fees and requirements as these can vary widely. Condominiums tend to be less expensive than townhouses but the HOA fees also tend to be higher since there are usually more jointly owned spaces.

Conclusion Making the decision to purchase a condominium or a townhouse can be confusing. Reach out to your PCA Agent to help you navigate the purchase process!

more walls are shared with an adjacent townhome, giving more privacy than the apartment style condominium.

LEARN MORE

APRIL 2022

BUSINESS OWNER TIPS

SMALL BUSINESS ADMINISTRATION IOWA 10 STEPS TO START YOUR BUSINESS Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Scroll down to learn about each step.

1. Conduct market research Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.

2. Write your business plan Your business plan is the foundation of your business. It’s a roadmap for how to structure, run, and grow your new business. You’ll use it to convince people that working with you — or investing in your company — is a smart choice.

3.Fund your business Your business plan will help you figure out how much money you’ll need to start your business. If you don’t have that amount on hand, you’ll need to either raise or borrow the capital. Fortunately, there are more ways than ever to find the capital you need.

4. Pick your business location Your business location is one of the most important decisions you’ll make. Whether you’re setting up a brick-and-mortar business or launching an online store, the choices you make could affect your taxes, legal requirements, and revenue.

5. Choose a business structure - The legal structure you choose for your business will impact your business registration requirements, how much you pay in taxes, and your personal liability.

6. Choose your business name It’s not easy to pick the perfect name. You’ll want one that reflects your brand and captures your spirit. You’ll also want to make sure your business name isn’t already being used by someone else.

7.Register your business Once you’ve picked the perfect business name, it’s time to make it legal and protect your brand. If you’re doing business under a name different than your own, you’ll need to register with the federal government, and maybe your state government, too.

8. Get federal and state tax IDs You’ll use your employer identification number (EIN) for important steps to start and grow your business, like opening a bank account and paying taxes. It’s like a social security number for your business. Some — but not all — states require you to get a tax ID as well.

9. Apply for licenses and permits- Keep your business running smoothly by staying legally compliant 10. Open a business bank account A small business checking account can help you handle legal, tax, and day-to-day issues. The good news is it’s easy to set one up if you have the right registrations and paperwork ready.

BANK

APRIL 2022

8 STEPS TO MAKE THE HOME BUYING PROCESS EASIER BANK

Contracts, disclosures, appraisals - oh my! Buying a home can be overwhelming. We break it down in just 8

Underwriting. After your lender receives the signed initial disclosures, they will begin the underwriting

steps to help you take the OH MY out of the process.

process. This process verifies your income, assets, and liabilities (what you owe) and ensures you will be able to make your mortgage payment. You will be asked to submit documents at this time. Think “the

Pre-qualification. The first step when buying a home is to work with your lender to get pre-qualified for

2’s:” your most recent 2 months of bank statements, 2 years tax returns, 2 W-2’s, 2 paystubs. If you

your loan. You will provide some basic income and debt information so the bank can give you a preliminary

are self-employed or own rental property, you will be asked for additional documentation. Divorced?

approval on the amount you can borrow. This is required by most realtors before they will show you any

You will be asked for your divorce decree and any child support or alimony payments. There may be

houses. Once you are pre-qualified, you are ready to house hunt!

additional documents required and your lender will stay in close contact with you during this process.

“It’s important to shop around for a lender who fits your needs. A low interest rate is great, unless there are a

Appraisal/Title opinion/Homeowners’ insurance. During the underwriting process, the house you are

ton of fees “hidden” in the loan. Ask each lender for the rate, fees, and closing costs associated with their

buying will need to be appraised, which your lender will arrange. This determines if the home is worth

loan.” Derek Kramer, Mortgage Loan Officer, BANK

the asking price. The title opinion is also done at this time. It is done by an attorney or title company who reviews the title to the home to ensure there are no liens on the property which would impede the

House hunting. The fun begins! With your pre-qualification letter in hand, you and your trusted realtor

purchase. These two items take the longest during the loan process, usually 2-3 weeks. During this

will begin to explore homes that meet your needs and are within your budget. Once you find the perfect

time, you will need to obtain a quote for homeowners’ insurance and provide that to your lender.

home, you are ready to make a competitive offer, using your pre-qualification letter and your earnest money, which shows the seller your intent on buying the home. This amount can be part of your down

Rate lock. Your lender can now lock in your interest rate which secures your interest rate for the life of

payment, but it is due when you make the offer. Talk with your realtor about the amount that is preferred

your loan. Your escrow* amount is calculated, and the terms of your mortgage are set. This determines

in your area.

your monthly payment. At this point, you will sign your closing disclosures. These will reflect the final closing costs, which are due at closing. Check with your loan officer on how you can lock your rate

Purchase agreement/contract. Your realtor will draw up the purchase agreement. This is your contract to

earlier.

buy the home from the seller. This document outlines the terms of the purchase: the price, the closing date, and any details you wish to negotiate with the seller such as appliances, fixtures, and contingencies,

Closing Day. The day you have been waiting for has arrived! Your lender will coordinate the final

etc. Be sure to talk with your realtor about a home inspection, which will need to be included in the

documents that need to be signed and handle all the details. At the closing, you will make your down

contract. This is at your cost, but strongly recommended.

payment, sign the mortgage documents, and get the keys to your new home. Congratulations – it’s time to celebrate!

Initial Disclosures. Once you have a signed purchase agreement with both parties (you and the seller), your lender will begin sending you documents called Initial Disclosures. These documents will show you an

Buying a home can be overwhelming. When choosing a mortgage lender, be sure to closely

estimation of the fees you will be paying at the closing. These fees can include the attorney’s fee, appraisal

review the fees they charge, compare interest rates, and ask about closing costs. It’s important

fee, and the lender’s servicing fee. These fees are part of your closing costs and can be rolled into your loan. You will need to sign these documents and return them to your lender.

to also know if your lender will sell your loan to another lending institution or maintain the servicing within their branch. Then choose a lender you can trust to help you navigate this process with transparency and honesty.

READ MORE

HY-VEE DIETICIAN

APRIL 2022

MAKE MORE, WASTE LESS BY: ANNE CUNDIFF, RD, LD, FAND CORPORATE HY-VEE DIETITIAN

Do you ever look in your pantry or refrigerator and think: “Where did that come from?” Then you look at the product and notice there is no way you can use that in a meal at your house - there is mold or it’s past its best-use-by date. Proper meal planning, along with utilizing what’s in your house before it goes bad, is an important way to decrease food waste.

Did you know that, on average, each American is throwing away 20 pounds of food waste per month? An important way to decrease this would be by creating a meal plan for you and your family to follow. You can start with these three easy steps.

1. Long Live Leftovers. Leftovers are a great way to use foods in your fridge that otherwise would go to waste. Try to plan one meal per week that involves leftovers. Here’s an example: Take leftover chicken

BY: ANNE CUNDIFF, RD, LD, FAND CORPORATE HY-VEE DIETITIAN

breast from dinner earlier this week, combine it with pasta from the fridge and sautéed zucchini, spinach and mushrooms that were on their last leg. This will be a quick and easy meal your whole family will enjoy. Or use leftover hotdog or hamburger buns plus vegetables that are going back in your fridge for an egg bake the next morning.

2. Freeze Forgotten Foods. Sometimes foods we fully intend to use can get pushed back in our fridge, and when we find them again, they’re one day from going in the trash. Instead of throwing them away, put them in the freezer! This can include things like hotdog or hamburger buns, bananas, berries, spinach and other greens. One great way to use these foods again is in a protein smoothie; or add frozen vegetables to your meatloaf or lasagnas. If you have leftovers that are already premade but sick of eating them, label and freeze them and enjoy for a work lunch later on in the month.

3. Save Scraps. Every piece of our food is something we can make use of. This can include potato peels, carrot and celery ends and even chicken bones. Potato peels can be turned into homemade potato chips that are fun for kids to make and eat. Combining vegetable scraps or chicken bones with water and herbs can create a fantastic vegetable broth that you can use to create soup for your family. Scraps can also be turned into compost for your garden!

Decreasing food waste can be a fun way for you and your family to get creative with what meals you make for dinner. Take inventory of your fridge every night to make sure you’re having the least amount of food waste you can. Try to put fruits and vegetables on a main eye-level shelf to remind yourself to utilize those in meals. You’re less likely to let them go to waste if you see them daily. Gather up some leftovers to create this recipe:

VISIT

HY-VEE DIETICIAN

APRIL 2022

Waste Less Chicken Quesadillas Serves 1 All you do: All you need: 1 flour tortilla 1. Spray large frying pan with nonstick cooking 4 oz cooked chicken breast (from rotisserie spray over medium heat. chicken, canned, deli meat), shredded 2. While the pan is heating, assemble the ¼ cup shredded cheese quesadilla. Sprinkle chicken and cheese over one tortilla. Add any leftover grains or vegetables.

Optional: 3. Fold in tortilla in half and add to skillet. Let it Zucchini, corn, black beans, pinto beans, salsa, cook 2 minutes until golden brown on one side. tomatoes, cilantro, spinach, lettuce, avocado, 4. Flip with tongs or spatula and cook another 2 Greek yogurt, sour cream, peppers, onions, rice, minutes until cheese is melted and the quesadilla cooked whole grains and cooked vegetables. is brown on the other side. Remove to a plate.

5. Enjoy!

Tip: It’s best to use cooked vegetables or grains in tortillas. Top with salsa, avocado, Greek yogurt or sour cream.

FEED YOUR MIND SPOTLIGHT

APRIL 2022

FEED YOUR MIND LUNCH & LEARN -

PROJECT IOWA'S YOUTHWORKS: NEW WORK-BASED LEARNING OPPORTUNITIES FOR DSM STUDENTS Since 2011, Project IOWA has opened doors to discover self-worth, a career that offers a livable wage, and stability for individuals and/or their families. Now this local nonprofit has partnered with DMPS to provide paid internships for underserved students in a new program called YouthWorks. Come learn more about the program and how you can get involved!

Des Moines native Chris Noth has worked with youth as a teacher, residential care worker, and nonprofit professional, mostly in Chicago. After moving back to Des Moines in 2019, Noth noticed a lack of professional internship opportunities for students and so he approached Project IOWA with a proposal to expand the nonprofit's mission to serve teens-- and YouthWorks was born. The program is based on a model that has shown success in Chicago and other cities in preparing underserved students for postsecondary success and pathways to rewarding careers.

LEARN MORE CHRIS NORTH YOUTHWORKS PROGRAM MANAGER

TUESDAY APRIL 19, 2022 11:30 AM - 1:00 PM CST

ECONOMIC DEVELOPMENT MEETING

APRIL 2022

ECONOMIC DEVELOPMENT MEETING HULL AVENUE REVITALIZATION MEETING

Our Meeting Was a Great Evening with an Incredible Turnout The cold, damp weather did not impede with neighbor’s willingness to venture out and be a part of our efforts.

In attendance were neighbors who have been in the neighborhood just a few years, and some for over 40 years. Young couples, business owners, artists, etc.

Attendees were able to select their favorite images portraying how they want the neighborhood to “feel” , they left comments about desired uses in the neighborhood and what things they would like addressed, such as transportation, walkability, public safety, etc.

The feedback was awesome, we learned so much about historic uses, but also desired future uses.

I have great confidence we will hit the ground running with the efforts in bringing back this neighborhood commercial node.

Anyone seeking additional information or want to provide their thoughts or ideas, should contact me at abbey@ndcdm.org

EARTH MONTH

APRIL 2022

MEET IOWA TREE BEAR IOWA TREE BEAR Levi and Bailey, established Iowa Tree Bear in 2021. They are tree huggers at their very core.

As Iowans face devastating weather changes, Iowa Tree Bear helps commercial and residential owners mitigate risk while encouraging healthy tree care habits. The team prepares properties and educates owners on warning signs for safety hazards, or disease. They offer routine maintenance services, taking the worry off your plate. They offer trimming techniques to encourage growth. And if removal is the root they offer to turn your beautiful tree into its own upcycled piece of art.

Levi Forester, Colorado native, and Director of Operations brings his forestry experience from the Rocky Mountains to the Midwest.

Raised by carpenters, after a career in Information Technology and a background in Horticulture Studies, this Eagle Scout has unique skills that are unparalleled in the Tree Care Industry.

Bailey Forester, Iowa native, and President pursues her passion for the environment through Tree Care Service Sales. After a decade in Event Management and Business Marketing, she is the backbone to the organization.

Specializing in Urban Forestry with a focus on Environmental Preservation and Safety, Iowa Tree Bear brings exceptional tree care services to the Des Moines Metro Area. Iowa Tree Bear looks forward to helping you heal, trim, and maintain your trees! Set up your consultation today

MEMBER EVENT

APRIL 2022

2022 BROADLAWNS GOLF OUTING

MONDAY, JUNE 27TH ECHO VALLEY COUNTRY CLUB Please join us on Monday, June 27th for the 32nd Annual Broadlawns Golf Outing at Echo Valley Country Club. This 18-hole, four person best shot tournament benefits the Broadlawns Medical Center Foundation and supports our mission of attending to the healthcare needs of our community and its most vulnerable individuals.

All proceeds from this year’s event will support Broadlawns Social Services.

Last year, 70% of Broadlawns patients were not commercially insured, with 15% having no measure of insurance at all. Our patients have substantial needs beyond medical care and Broadlawns Social Services connects them with resources to address their social determinants of health. From warm clothing for newly settled refugee families to safe car seats for newborn babies, Broadlawns Social Services provides nurturing and compassionate assistance for our patients.

It is through the generous financial support from our sponsors that it is possible for us to host one of the best charitable golf events within our community each year, and we would very much welcome your participation in this year’s event. We hope to see you on the golf course in June!

You can make a tremendous difference to the community Broadlawns Medical Center is privileged to serve.

SPONSORSHIPS We invite you to make a meaningful difference to the Broadlawns Medical Center Foundation by supporting at one the following levels: Presenting Sponsor - $10,000

Drink Sponsor - $5,000

Breakfast Sponsor - $7,500

Golfer Gift Sponsor - $5,000

Lunch Sponsor - $7,500

Birdie Sponsor - $2,500

Scorecard Sponsor - $5,000

Par Sponsor - $1,250

Cart Sponsor - $5,000

Bogey Sponsor - $750

VIEW SPONSORSHIP PACKAGES

BOARD MEMBER SPOTLIGHT

APRIL 2022

MEET TROY DUBBERKE BOARD OF DIRECTORS SPOTLIGHT

Meet Troy Dubberke, a member of our Board of Directors of our Chamber of Commerce. Troy has been actively contributing to FuseDSM and our Board of Directors Committee, and we are grateful to have him as a member. Outside of FuseDSM, Troy is the General Manager at Atlantic Coca-Cola Bottling Company in Des Moines.

REPINNED LUXURY UPHOLSTREY WORKROOM

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FIRESTARTER SPOTLIGHT

APRIL 2022

MEET TYLER MILLER FIRESTARTER " My favorite part about being a Firestarter is making connections. We welcome new members and give them some helpful tips on member benefits. We introduce them to other members and make sure they feel part of the organization. FuseDSM is an excellent place to find referral sources and collaborate with other members. I also enjoy reaching out to renewing members to thank them for their participation and contributions to FuseDSM." "Of course I can help with your financial needs, but beyond that, West Bank is communityfocused. We are involved with a lot of non-profits which helps us understand the needs of our community. I have worked on the annual United Way Pledge Campaign for 7 years and last year I chaired West Bank’s effort. We have our own West Ban-corporation Foundation which awards grants to non-profits in the areas of health and human services, arts and culture, and education. While I can’t guarantee that your non-profit will receive a grant, I can point you in the right direction to apply for one.

Thank you for being a part of the Firestarters, Tyler! We appreciate you.

MEMBER UPDATES

APRIL 2022

YOUR ROOF DOCTOR Your Roof Doctor is a family owned

Our focus is on building a strong

business that has been installing and

reputation as a dependable roofing

repairing roofs for over 30 years. We

contractor, with a client base that is both

work in the Greater Des Moines Area and

satisfied with the products and services we

surrounding communities. We use high

offer and are willing to recommend us to

quality materials to ensure the life of your

their friends and neighbors.

structure. Whether you need a complete

In addition, Your Roof Doctor can work

roof installation, a roof replacement, or simply a minor roof repair, we provide premier services to fit within your budget.

In addition to roofing services, we offer gutter replacement and garage door installation, repair and replacement.

directly with your insurance company, we can accurately bid your project based on your insurance company’s predetermined rates. This eliminates any surprise charges during or towards the end of the project.

Jeremy Mattison is the owner and has a

If you would like to learn more, go to

passion for construction. With that said,

yourroofdoctor.com or contact Jeremy at

Jeremy and his crew take pride in what we

515-554-9723. We are Your Roof

do and always try to give our customers

Doctor, “A job done right.”

the very best product we can.

LEARN MORE

APRIL 2022

GREATER DES MOINES PARTNERSHIP

WORKFORCE TRENDS & OCCUPANCY STUDY CAPTURES INSIGHTS TO HELP ADVANCE GREATER DES MOINES & DOWNTOWN DSM GREATER DES MOINES, IA (March 8, 2022) – The Greater Des Moines Partnership, Bâton Global and Reworc have released the results of the DSM Workforce Trends and Occupancy study as it relates to the regional workforce, including Downtown Des Moines (DSM).

The study included nearly 5,200 participants from 18 organizations to identify trends specific to the Greater Des Moines (DSM) region and Downtown DSM. This is the first-of-its-kind community-level study of knowledge workers in the world. Insights will be used to drive action steps in the Downtown DSM: Future Forward vision plan and action plan to be finalized in coming months.

The study helped organizers uncover 10 key insights so far, five regarding the future of work and five regarding the future of Downtown DSM.

Insights related to the future of work in Greater Des Moines include: Deep Work: Knowledge workers are placing highest value upon activities that are more complex, collaborative and judgementbased. Things like analyzing, programming, coaching and designing are what lead to success, according to participants.

Just Do It: The study found a key opportunity for employers is to allow for more time to do deep work and less time in meetings.

The Total Package: Salary, work-life balance and employee benefits constitute the base of the employee value proposition.

These were the top three most important organizational attributes for participants, with the strongest interest and expectations regarding salary.

A Needed Shift: Today’s organizational culture in DSM puts emphasis on performance, stability and control. However, participants feel more teamwork and innovation will be necessary for organizations to achieve their highest aspirations in the future.

The Future of Hybrid: Pre-pandemic, time spent working from the office vs. at home was 85%/15%. Now it is 40% in office vs.

60% at home, and study participants signaled a desire for this 40%/60% split to continue in the future. Executives who took the survey preferred a split of 60% in office and 40% at home. The data shows that employers can create meaningful in-person experiences at the office that are connected to socialization and make onsite the new offsite.

Insights related to the future of Downtown DSM include: Memorable Experiences: Cultural events, socializing and outdoor recreation drive high Downtown DSM utilization, satisfaction and were a priority for respondents.

Generational Approach: Age is a lead driver in the variation of preferences and utilization of Downtown. For example, people in their 20s use Downtown DSM more than anyone else and parking is more important to people 50 years and older Build It and They Will Come: A total of 86% of study participants said they would utilize Downtown more with continued improvements.

Step by Step: A total of 50% of study participants desire greater walkability vs. drivability, with concentrated parking, and another 32% feel today’s ratio between walking and driving is ideal.

Building for the Future: Work is changing, and how people are using Downtown DSM is changing. These trends are evolving in parallel. Downtown DSM and its office environments must satisfy people’s need for connection rather than just being a space for their work duties.

“We have a history of coming together as one region to advance our region, and this is an exciting time for our community and for Downtown DSM as we get to create the future together,” said Tiffany Tauscheck, Chief Operations Officer at the Greater Des Moines Partnership and President of Downtown DSM, Inc. “We have a rare opportunity to reimagine and redesign Downtown DSM and make it a model for other communities to emulate.”

Review more results from the Workforce Trends and Occupancy Study on The Partnership’s website. Learn more about insights from the study at a webinar scheduled for Wednesday, March 23.

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EXPERT ARTICLE

APRIL 2022

CREATING THROUGH CLEANING

BY ERIK DOMINGUEZ The change in weather is a perfect prompt to make other changes. That's why so many of us jump into spring cleaning. However, spring cleaning is not limited to dusting off the cobwebs and going through old cupboards. It can also be a very powerful tool for business owners as (and this may come as a surprise to many of you) we have some messes to clean up!

These messes are not in front of us. They are not stacks of paper or uncategorized products. Instead, these messes are the sneaky electronic files that live at the bottom of our Dropboxes. Ideas, products, messages, and templates are ready to launch you into the next level of your career are waiting patiently to be rediscovered.

Here are some tips for using some virtual spring cleaning to your benefit!

EXPERT ARTICLE

APRIL 2022

Create Content. There are old ideas that are

Give It Away. There might be something

sitting somewhere in your files. Maybe they were

in our electronic files that may not serve

blog posts that never got posted, proposals that never got sent, products that never came to fruition. It may not have been the right time for them then, but it might be the right time for them

you but might serve someone you know.

Can you forward that file to a colleague or a fellow entrepreneur who could use that idea? It might be the thing that sparks their business too!

now. So dust them off and see how you can convert them into meaningful content for your

Spring cleaning doesn't just apply to files. It is a

audience.

great time to look at your processes, client intake forms, and other ways you reach your

Declutter For Clarity. The same old files might be making it very difficult for you to find what you really need in the moment. Go ahead and delete the half-baked files and serve no purpose to you or move them into a "future" file.

audience to make sure that you are maximizing your efforts and spending time on the elements of your business that excite you to produce more!

EARTH DAY

APRIL 2022

OUR RENEWABLE FUTURE: RECYCLING AND BEYOND INTERNATIONAL PAPER CO

At International Paper, we are a leading global supplier of renewable fiber-

Beyond our responsible manufacturing operations, we seek to elevate the

based products. We produce corrugated packaging products that protect and

role we play in helping to mitigate the potential climate impacts from human

promote goods, and enable worldwide commerce, and pulp for diapers, tissue

activities related to the use of our products. We embrace the concept of the

and other personal care products that promote health and wellness. We

circular economy, continually evolving the design of our products so they

acknowledge our impacts and dependencies on natural and human capital,

experience multiple lives through continuous cycles of recovery and reuse.

responsibility to promote the health of people and our planet, and our

We’re committed to innovating our products so that they are 100%

commitment to sustainability as being foundational to our vision, mission and

reusable, recyclable or compostable and provide circular solutions that

core values. Our long-range Vision 2030 Goals reflect our commitment to be

continue to promote a low-carbon economy.

a more sustainable corporation. Our Vision 2030 strategy includes 4 goals around Healthy & Abundant Forests, Sustainable Operations, Renewable

Responsibility and stewardship underscores every action we take throughout

Solutions, and Thriving People & Communities.

our value chain. It starts with people - attracting and developing a talented, diverse workforce and ensuring everyone arrives home safely at the end of

At International Paper, our entire business depends upon the

each day – and extends to our local communities – helping them thrive by

sustainability of forests. We will continue to lead the world in responsible

mobilizing our people, products and resources to address critical needs where

forest stewardship to promote healthy ecosystems for generations to

our employees live and work.

come by sourcing 100% of our fiber from sustainably managed forests or recovered fiber while safeguarding forests, watersheds and biodiversity, as

Our approach to sustainability considers our entire value chain, beginning with

well as conserving and restoring 1 million acres of ecologically significant

championing sustainable forestry and the use of renewable resources. We seek to

forestland.

design waste out of our manufacturing processes by sourcing recovered fiber and making beneficial use of residual materials. Finally, we advance the recovery and

Environmental stewardship and responsible manufacturing practices are

reuse of fiber after consumer use, extending the useful lives of natural resources

fundamental to how we operate. Our sustainable manufacturing strategy

and

enables us to minimize environmental, health and safety impacts during

renewablefuture.internationalpaper.com.

reducing

materials

to

landfill.

For

more

the design, manufacture, distribution, use and end-of-life of our products by reducing our energy usage, greenhouse gas (GHG) emissions, air emissions and waste generated, as well as by being responsible stewards of the water we use and return to the environment.

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information,

visit

CATCH DSM

APRIL 2022

THE GREAT OUTDOORS FIND YOUR ADVENTURE THROUGH THE GREAT OUTDOOR IN GREATER DES MOINES

SPRING (BIKES, BREWS, & BOARDS) HIGH TRESTLE TRAIL Named by the BBC as one of the world’s “Eight Amazing Footbridges,” the highlight is the half-mile, 13-story tall bridge over the Des Moines River valley. Did we say day trip? Make time for an evening excursion as well, when the 41 steel frames overtop the bridge illuminate the night sky with a cool blue glow, no filter required.

SAYLORVILLE LAKE For an all-day adventure, start at Saylorville Lake in Polk City, which is the most popular lake in Central Iowa for good reason. With 26,000 acres of floating fun, a beach, and not one, but two bar and grills, this is the perfect place to drop anchor for a sun-soaked day of pontoons, sunscreen, cannonballs, and classic rock. You’ll leave

NEAL SMITH TRAIL With 26 miles of changing landscapes (the wildflower prairie meadows are a sight to behold) and connections to other popular trails, there is something for everyone.

You’ll also pass through Saylorville Lake, where you can pause for a drink or a dip and Big Creek State Park, which boasts several picnic and recreational areas.

I'M ON A BOAT! GRAY'S LAKE There is also Gray’s Lake downtown, where you can rent a kayak or paddleboat and pair it with views of skyline, a stroll around the 2-mile lakefront loop (over illuminated bridges), and a picnic by the playground for the kids. For more ideas on how to explore the water trails, check out this guide.

with a full heart and empty cooler.

TAKE A HIKE JESTER PARK You’ll be at home on the range at Jester Park, one of Iowa’s favorite outdoor playgrounds, with hiking, an equestrian center, golf course, nature center, natural playscape, and elk and bison herds. There are over 8 miles of trails to explore, including the scenic 5-mile Lakeshore Trail.

LEDGES STATE PARK One of the most popular state parks in the state is Ledges State Park. With sandstone cliffs and dense forest paths, you can soak in nature’s beauty and feel rejuvenated walking near the many creek crossings along Canyon Drive. In the fall, as the leaves turn color, check out the spectacular views of Pea’s Creek canyon. A great photo backdrop is the arch stone bridge over Pease Creek, constructed in the 1930s.

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PRESS RELEASE

APRIL 2022

GRAND VIEW UNIVERSITY ANNOUNCES DR. RACHELLE KECK AS 14TH PRESIDENT The Grand View University Board of Trustees

is

pleased

to

announce

the

“The Board was impressed with her demonstrated

selection of Dr. Rachelle Keck as the

constructive

University’s

improving

14th

president.

Dr.

Keck,

ability institutional

student

effectuate

change

success,

enhancing

communication

in Sioux City, will succeed President Kent

cultivating strong relationships, advocating

Henning, who will retire at the end of June

for higher education and fundraising for

after 22 transformational years at Grand

institutional needs. The Board unanimously

View.

agreed that Rachelle was the best candidate is

collaborative,

a

proven

leader

entrepreneurial

with

a and

transparent leadership style that will serve Grand View well,” said Chris Littlefield, Chair of the Board of Trustees.

shared

while

currently president of Briar Cliff University

“Rachelle

and

to

governance,

to serve as Grand View’s next President and to lead Grand View through its next exciting phase.”

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Thank You TO OUR

Chamber Champions We are grateful for your contribution to the FuseDSM Chamber of Commerce and your dedication to helping the community as it uplifts our members!

BOARD OF DIRECTORS

APRIL 2022

FuseDSM's Board of Directors serve a three-year term with a maximum of two terms. Members of the Board focus on the development of Board policies that govern the implementation of institutional plans and purposes. The role is separate and distinct from the role of the staff, to whom are delegate the implementation of these policies.

CAROLYN JENISON //

DANIEL WILLRICH//

Speak PR Chair

Pelds Design Services Vice Chair

LAURA GIBSON//

TOM WELCHANS //

CICIL Secretary

BILL RAINE //

Raine Recruiting Board Member

CPA, Denman & Company Treasurer

DWANA BRADLEY// Iowa Urban Magazine Board Member

GINA VITIRITTO//

JAMES WALFORD // James Walford State Farm Agency Board Member

SHALLEE KEENAN//

DANNY BEYER// Iron Horse Wealth Management Board Member

DONNA MILLER//

TROY DUBBERKE// Atlantic CocaCola Bottling Company Board Member

Prairie Meadows Board Member

Kemin Industries Board Member

Miller, Zimmerman & Evans, PLC Board Member

MICHAEL BIRD // CEO Spindustry 2nd Vice Chair

RANDY SACKETT//

Yellow Cab Co. Past Chair

FERNANDO AVEIGA// PanAmerican Broadcasting/106.9 La Q Buena Board Member

MEGAN FLETCHER// Siegwerk Board Member PAM THOMPSON // Parks Area Foundation Board Member

OUR FUEL CHAMBER CHAMPIONS

TRUST INVESTORS

INFLUENCE INVESTORS

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