FUSE 2024 INTENSIVE National Union Building | Washington, D.C.
Welcome to the 2024 Fuse Intensive!
What if you could turbocharge your events to boost engagement and make attendees excited to come back year after year?
When you tap into the strategic power of community-building, you help attendees forge stronger, lasting relationships – both with your brand and with each other. This helps to grow the value of your events and improve your ROI.
What is your biggest challenge in attendee engagement? Dive deep into solving it with this Fuse Blueprint as your custom toolkit and guide. We have designed this unique workbook to meld reflection with action, guiding you through innovative community-building strategies for your brand. With focused questions, key insights, and easy-to-implement tactics, it’s a tangible framework to transform your approach to event planning.
By the end of the day, you’ll emerge with a concrete, personalized plan to revolutionize your events and strengthen your organization’s community engagement.
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THE FUSE BLUEPRINT: CONTENTS
3 2024 Fuse Intensive – Blueprint 04 Opening Questions – Foundations 06 Innovation Workshop: Harnessing the Power of Community a. Crafting Guiding Questions b. Prototyping Solutions c. The Art of Storytelling 12 The Brand Experience 14 Beyond the Room: The Four Phases of Community 16 Aligning Community Strategies with Business Goals 18 The SCARF Framework 20 Building Sustainable Communities Through Events 22 Blank pages for note-taking 24 Intensive attendee survey
Opening Questions – Foundations
The answers to these questions will become your North Star. Any time you feel lost or stuck, come back to these answers to remind yourself of your over-arching goals and challenges.
What is the cause or idea that brings your attendees together?
What audience segments exist within your community of event attendees?
What are your audience segments’ common goals?
How do their goals compete or conflict?
Are there groups in your audience that need help connecting?
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What are the top three ways your organization helps members/event attendees connect with each other?
What’s working with this strategy?
What are three things you’d like to improve about this strategy?
TAKE ACTION: Thinking about your organization, what would it take to change our approach to attendee engagement? Who on your team do you need to loop into that conversation?
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