Founded in 2021, Fury Athletix is a fast-growing, premium athletic headwear brand built on performance, innovation, and customization We specialize in high-quality, water-resistant, machine-washable headwear designed for athletes, high-end resort and country club communities and premium corporate customers. While most apparel companies offer substandard headwear solutions, Fury’s singular dedication to athletic headwear allows us to stay focused on our goal to completely redefine what premium performance hats should look and feel like
We are not focused on chasing trends or flooding the market with SKUs We prioritize intentional design, elite performance, and a bold, ownable brand identity that resonates with athletes and individuals who expect more from what they wear. Our tagline, “Unleash Yourself,” represents a mindset shared by those who value ambition, individuality, and self-expression. This philosophy carries across multiple verticals where Fury continues to win. On the PGA Tour, 14 professionals trust Fury for its superior fit, breathability, and clean design, making us the go-to choice in a performance-driven environment In the corporate and event space, our fully customizable, premium hats help companies stand out and make lasting impressions, offering something far more impactful than generic swag. In the resort and spa market, we provide luxury-grade, machine-washable headwear that meets both aesthetic and functional demands, offering an elevated product guests are proud to wear. Across every touchpoint, our brand leads with value, authenticity, and community positioning Fury not just as a product in a crowded market, but as a category leader shaping the future of athletic headwear
To bring together a team driven by their relentless pursuit of creating the highest quality athletic headwear for our customers
To be recognized as the highest quality – and most innovative - athletic headwear brand in the world
Fury Athletix offers a curated, performance-driven lineup of athletic headwear designed to meet the needs of both elite athletes and everyday adventurers Our core collection features several flagship silhouettes each engineered with purpose From our Tee-It-Up classic fit to the Rope Edition twist on tradition, to fleece-lined coldweather options like the Cold Snap, and all-day performance staples like the Heater, each style reflects our commitment to comfort, durability, and design innovation. Every product is made with ultra-premium materials, many are machine-washable, and all are fully customizable to serve the unique needs of our wholesale partners. Rather than chase trends, we refine what works. Our product line is intentionally streamlined and continuously evaluated allowing us to quickly adapt, remove underperforming styles, and evolve with what our customers want and need
• Singular Focus on Athletic Headwear
• Ultra-premium materials
• Machine-washable styles
• Sport-specific functionality
• Unique “X” Design
• Full customization
Fury Athletix won SI.COM’s “Innovation Award” at the 2022 PGA Buying Summit
“DAD” HAT (coming in 2026)
STYLES, 50 SKUs
EXECUTIVE COMMITTEE
JEFFREY MEDICI, Founder, CEO and Exec. Committee Member
Clemson University, BA Duke University, MBA
Jeff Medici the CEO of Fury Athletix, a position he’s held since he founding the company in August 2021 As CEO, Jeff oversees the strategic direction of the organization and is ultimately responsible for the company’s financial and operational performance His extensive career includes serving as an Intelligence Officer in the United States Air Force, managing a team of audit support consultants at Pricewaterhouse Coopers, and, as Vice President and Chief Information Security Officer (CISO), leading Fidelity Investments’ information security operation
CARR, COO and Exec. Committee Member
University of Texas, Arlington, BS University of Texas, Dallas, MS
Lauren Carr is the Chief Operating Officer (COO) of Fury Athletix, a role she has held since the company’s founding in 2021. She leads the company’s operational strategy, overseeing supply chain, process development, and organizational growth. Her career includes experience with global brands such as Coca-Cola, Kraft, and Under Armour, where she worked in the retail division to improve store performance, customer experience, and operational efficiency
NEIL GIBSON, Exec. Committee Member
Clemson University, BS University of Memphis, MBA
Neil Gibson is the Senior Vice President of Global Customer Experience at FedEx. He joined FedEx in 1999 after serving as a Captain in the United States Air Force. He leads a 14,000+ team responsible for handling over 80 million customer interactions annually. He and his team wake up everyday to deliver the FedEx Purple Promise – to make every FedEx experience outstanding Neil has held several leadership positions within FedEx during his nearly three decades including roles in information technology, e-commerce marketing, international marketing and corporate communications.
Michael C Colby served as the President and Chief Operating Officer of Goosehead Insurance, Inc from 2016 until his departure in May 2022 He began his career with KPMG and joined Goosehead in 2006 He holds a BBA in Accounting and an MS in Finance from Texas A&M University. During his time at Goosehead, Colby was a proponent of a technology-driven approach and innovative distribution strategy that aimed to reshape the way consumers obtained personal lines insurance, which contributed to substantial growth for the company
KNOWLES, Exec. Committee Member
University of California, Los Angeles, BS
Mark Knowles is a five-time Olympian and Bahamian former professional tennis player. Mark is best known for his exceptional doubles career where he achieved a career-high ranking of World No. 1. He won three of the four Grand Slam tournaments in men's doubles as well as Wimbledon in mixed doubles He retired in 2016 and transitioned into coaching and broadcasting Mark is also a board member of the Association of Tennis Professionals (ATP)
LAUREN
MICHAEL
MARK
ORGANIZATIONAL OVERVIEW
Fury Athletix was founded in August 2021 with a lean team of just 4 full-time employees (FTEs) This streamlined structure served us well in the early stages, allowing us to remain agile while establishing our brand and operations However, as the business has scaled, our team members have been required to wear multiple hats across functions that often do not overlap. While this has enabled steady growth, it has also limited our ability to fully accelerate and capitalize on market opportunities.
To truly “push the pedal to the floor” and activate the market at scale, we need to evolve from a generalistdriven structure to one built on role specialization and dedicated expertise By increasing headcount in key areas such as sales, marketing, operations, and product development, we can remove the strain of employees being pulled in multiple directions and unlock the next phase of growth. Expanding the team is essential not only to sustain momentum but also to ensure Fury Athletix has the bandwidth, focus, and capability to execute at the highest level and reach our full market potential.
ORG CHART
SALES/PGA TOUR
Led by: Jeff Medici
Supporting Team: Gracie Arthur
PRODUCT
Led by: Lauren Carr
Supporting Team: Caden Honea, Gracie Arthur
FINANCE
Led by: Lauren Carr
Supporting Team: None
MARKETING
Led by: Lauren Carr
Supporting Team: Gracie Arthur
FULFILLMENT
Led by: Caden Honea
Supporting Team: None
INVENTORY
Led by: Caden Honea
Supporting Team: None
CRM
Led by: Gracie Arthur
Supporting Team: None
TIMELINE
2021(380 hats) 2022 (2,194 hats)
2023 (8.204 hats)
2024 (19,075 hats)
2025 (25,128 hats*)
*Estimate based on actual sales through 8/31/25
KEY MARKET SEGMENTS
GOLF/COUNTRY CLUBS
Golf and country clubs represent 15,405 hats sold (29.1% of total sales) with an average order size of 119 hats This segment is foundational to Fury Athletix’s brand identity, as our premium headwear is designed with performance and style that resonates with golfers and members. While orders tend to be smaller than corporate programs, the long-term relationships built in greengrass channels are critical for credibility and visibility in the golf market. Expanding our presence at PGA Tour and industry trade shows will accelerate growth in this category, allowing Fury Athletix to deepen penetration, strengthen brand recognition, and expand into higher-volume country clubs nationwide
HATS
SIZE: 121 hats
HOSPITALITY
Hospitality accounts for 14,301 hats sold (27.1% of total sales) with an average order size of 97 hats Resorts, spas, and hotels represent a rapidly expanding channel where premium headwear becomes a natural extension of the guest experience Participation in events such as Live Love Spa, Marriott Rev Max, and Four Seasons corporate gatherings positions Fury Athletix directly in front of decision-makers who drive large-scale resort and spa programs. With dedicated investment, this segment provides strong growth potential as hospitality brands seek customizable, high-quality merchandise that enhances their guest offerings and aligns with luxury positioning
HATS
CORPORATE/NOT-FOR-PROFIT
The corporate and not-for-profit sector is currently our largest segment, with 16,503 hats sold (31.3% of total sales) and an average order size of 129 hats This channel provides high-volume, repeat opportunities through employee swag, client gifts, fundraising, and event-driven programs By investing in digital marketing, SEO, and trade show expansion, Fury Athletix is positioned to capture a larger share of the corporate market, where quality headwear provides both functionality and brand visibility. This segment represents the fastest path to scaling revenue and profitability through repeat bulk orders and long-term contracts
RETAIL
While still emerging, retail (non-golf) represents an important growth opportunity as Fury Athletix builds out its DTC presence. Retail partnerships expand brand visibility beyond golf and corporate markets, placing Fury Athletix in front of lifestyle consumers seeking performance-driven, stylish headwear With enhanced digital marketing, SEO-driven e-commerce, and targeted retail partnerships, this segment is expected to grow significantly over the next three years Retail not only diversifies revenue streams but also enhances overall brand equity, reinforcing Fury Athletix’s positioning as the world’s leading athletic headwear brand.
COMPETITIVE SET
QUALITY: COST: $79
QUALITY: COST: $35
Founded in 2013, Melin is a Southern California-based, premium lifestyle brand focused on high-quality, performance-driven headwear They are known for their innovative designs, use of premium materials, and attention to detail, aiming to elevate the headwear experience Melin is part of the Archipelago brand family, which also includes Olukai, Roark and Kaenon.
Imperial Headwear, founded in 1916, is a leading manufacturer and marketer of premium headwear, apparel, and accessories, particularly known for its golf market presence The company is recognized for its commitment to quality, sustainability, and classic designs with a modern twist. Imperial has a strong presence in the golf industry, with its products featured in 99 of the top 100 U.S. golf courses. They also offer apparel embellishment, logistics, and supply chain management services. Imperial is headquartered in Missouri and recently acquired Pukka Inc , a custom headwear designer and manufacturer
QUALITY: COST: $45
QUALITY: COST: $45
QUALITY: COST: $50
TravisMathew is a lifestyle apparel brand, originally focused on golf wear, that has expanded into a broader men's and women's lifestyle brand. Founded in 2007 in Huntington Beach, CA, the company is known for its versatile, everyday clothing designed to transition seamlessly from work to play TravisMathew is now a popular brand, particularly within the golf community, and is sold in various retail settings, including resorts, golf retailers, standalone stores, and online
Branded Bills is a custom headwear and apparel company based in Mesa, Arizona, known for its high-quality, handcrafted products Founded in 2015, the company has grown from a small operation to a nationwide business, offering both direct-to-consumer and wholesale options Branded Bills specializes in custom designs, featuring a signature hand-forged leather patch on their hats and apparel
G/FORE is a golf apparel and accessories company founded in 2011 by Mossimo Giannulli, known for its modern designs, youthful energy, and vibrant colors that aim to disrupt the traditional golf fashion landscape The brand, inspired by art, architecture, and high fashion, focuses on attention to detail and sophisticated ease, blending traditional golf aesthetics with unique and colorful elements. G/FORE offers a range of premium footwear, apparel, and accessories for both men and women, available online and through specialty retailers and pro shops in over 35 countries
STRATEGIC PARTNERSHIPS
MARRIOTT
Fury Athletix was selected as a Marriott International Preferred Vendor in February 2024 Fury’s selection as the preferred luxury headwear brand for Marriott has been a significant growth driver for Fury Athletix. This partnership has allowed us to showcase our headwear in high-end environments where quality, customization, and elevated design truly matter reinforcing our position as the go-to brand for premium, performance-driven headwear in the hospitality space.
DUNNING
Formalized in June 2025, the strategic partnership between Dunning and Fury Athletix represents a powerful alignment of two performance-driven brands with a shared commitment to excellence. Dunning’s deep roots in premium golf apparel and Fury’s innovative edge in athletic headwear create a natural synergy that enhances both product ecosystems Through cross-marketing and cobranded initiatives, we are poised to unlock new opportunities to expand reach, deepen brand equity, and introduce each brand’s loyal customer base to the other. By pairing Dunning’s reputation in elite golf wear with Fury’s tour-proven headwear performance, we are positioned to tell a unified story of innovation, quality, and style on and off the course This collaboration enables us to amplify visibility across shared distribution channels, elevate merchandising opportunities, and strengthen our collective presence in the golf, resort, and athletic lifestyle markets.
FOX SPORTS
In September 2024, Fury Athletix was selected by Fox Sports to provide 2000 custom Super Bowl LIX hats for Fox Sports’ VIP attendees and the entire Super Bowl broadcast team
In 2024, Fox Sports, one of the principal owners of the United Football League (UFL), selected Fury Athletix to be an official supplier of premium headwear for all 8 UFL teams.
STRATEGIC PARTNERSHIPS
PING
In May 2025, PING selected Fury Athletix to create a custom headwear solution for Taylor Moore, PGA Tour winner and 6-year Tour veteran. The hat was so well received, PING moved quickly to expand the relationship with Fury Athletix to create custom headwear for all 22 PING players (on the PGA Tour) for the 2026 season including PGA Tour winners Mackenzie Hughes, Corey Conners, Harris English, Austin Eckroat and 2023 PGA Tour FedEx Cup Champion Viktor Hovland.
EDITION
In August 2025, Fury Athletix was selected to create a custom headwear solution for Marriott’s EDITION hotel brand. Initially launching with The Miami Beach and The West Hollywood EDITION hotels, Fury Athletix is poised to become the sole retail headwear option for 23 EDITION hotels around the globe
STARBOARD GROUP
In September 2025, Fury Athletix was selected as a Preferred Vendor for The Starboard Group Known for creating memorable shopping experiences on cruise ships and at resorts worldwide, Starboard is widely considered the leading provider of retail services in the cruise line industry. The company manages various retail divisions, including Starboard Cruise, Starboard Luxury, and Starboard Resort, partnering with luxury and adventure cruise lines and expanding its presence to land-based resorts.
Fury’s custom headwear solution will be launched on Starboard’s three (3) most luxurious cruise lines including The Ritz-Carlton Yacht Collection (3 ships/1Q2026), Silversea (11 ships/1Q2026) and Crystal Cruises (2 ships/4Q2025)
AMBASSADORS – FOOTBALL & TENNIS
JOURDAN LEWIS
FURY AMBASSADOR SINCE 2023
CJ GOODWIN
FURY AMBASSADOR SINCE 2023
BRENT JONES
FURY AMBASSADOR SINCE 2021
MARK KNOWLES
FURY AMBASSADOR SINCE 2021
Jourdan Lewis is an American professional football nickelback for the Jacksonville Jaguars of the National Football League. Lewis was a two-time All-American for the Michigan Wolverines and was selected by the Dallas Cowboys in the third round of the 2017 NFL Draft. Jourdan became a Fury Athletix Ambassador in January 2023.
CJ Goodwin is an American professional football cornerback for the Dallas Cowboys of the National Football League. He was signed by the Pittsburgh Steelers as an undrafted free agent following the 2014 NFL Draft. He is known as a special teams “ace” and 2-time captain since joining the Dallas Cowboys in 2018. CJ became a Fury Athletix Ambassador in January 2023.
Brent Michael Jones is an American former professional football player, business executive, businessman, coach, and sports analyst. From 1987-1997, he was a tight end for the San Francisco 49ers in the National Football League(NFL) winning 3 Super Bowl titles. Jones is listed among the top players in franchise history, and helped revolutionize the concept of the pass-catching tight end.
Mark Knowles is a five-time Olympian and Bahamian former professional tennis player. Mark is best known for his exceptional doubles career where he achieved a career-high ranking of World No. 1. He won three of the four Grand Slam tournaments in men's doubles as well as Wimbledon in mixed doubles. He retired in 2016 and transitioned into coaching and broadcasting. Mark is also a board member of the Association of Tennis Professionals (ATP).
PRODUCT SUMMARY
BILLY HORSCHEL
*Injured in April 2025
Billy Horschel is an American professional golfer who plays on the PGA Tour. He turned professional in 2009 after attending the University of Florida. He is known for winning the 2014 FedExCup, his two wins at the BMW Championship and winning the inaugural 2025 SoFi Cup (while wearing Fury headwear) as a member of TGL’s Atlanta Drive. He joined Fury Athletix as an Ambassador in 2025.
Ben Griffin is an American professional golfer who plays on the PGA Tour. He turned professional in 2018 after attending the University of North Carolina at Chapel Hill. His three (3) wins on the PGA Tour (Zurich Classic, Charles Schwab Challenge and WWT Championship) came in 2025 while wearing Fury headwear. In August 2025, Ben Griffin was selected to represent the United States at the 2025 Ryder Cup. He joined Fury Athletix as an Ambassador in 2024.
Nico Echavarria is a Colombian professional golfer who plays on the PGA Tour. He turned professional in 2017 after attending the University of Arkansas. He has won twice on the PGA Tour including wins at the 2023 Puerto Rico Open and the 2024 Zozo Championship (while wearing Fury headwear). Nico was selected to represent his native Colombia at the 2024 Olympic Games in Paris, France. He joined Fury Athletix as an Ambassador in 2024. OWGR:
OWGR:
Henrik Norlander is a Swedish professional golfer who plays on the PGA Tour. He turned professional in 2011 after attending Augusta State University where he led his team to the 2010 and 2011 NCAA Division I Championship. Norlander is currently ranked #185 on the Official World Golf Ranking. He joined Fury Athletix as an Ambassador in 2025.
PGA TOUR PROGRAM
From First Win to #1 on the PGA TOUR Fury Athletix’ journey on the PGA TOUR began in 2023, when Luke List became the first player to wear our headwear and went on to win the Sanderson Farms Championship playing in just his 2nd tournament with Fury atop his head That milestone marked the start of our presence in professional golf, and since then, our visibility has expanded rapidly. Today, Fury Athletix is recognized as the #1 headwear provider on the PGA TOUR, with more Tour players selecting our hats for their premium quality, performance, and design
In 2025, we achieved a significant milestone by becoming an official PGA TOUR headwear supplier. This status not only solidifies our credibility within professional golf but also unlocks a major new distribution channel: Fury Athletix hats will soon be available in PGA TOUR merchandise tents nationwide, placing our brand directly in front of fans and consumers Looking ahead, by 2026, we project at least 30 of the top 100 PGA TOUR players will be wearing Fury Athletix headwear, further cementing our position as the leader in premium athletic headwear on golf’s biggest stage.
PGA TOUR SUCCESS
In May 2025 Sepp Straka, Ben Griffin, Andrew Novak and Shane Lowry moved into the PGA Tour’s Comcast Business Tour Top 10 This marked the first time Fury Athletix had more players (wearing Fury headwear) in the PGA Tour Top Ten than any other headwear manufacturer including Nike, Titleist, Ping and Adidas
LICENSES
Fury Athletix has strategically secured licenses with some of the most recognizable names across sports and media, including the UFL, Dallas Stars, CLC (Collegiate Licensing Company), Pebble Beach, T-Mobile, and FOX Sports. These partnerships have not only validated our product quality and brand positioning but have also served as powerful entry points into key verticals. We’ve taken a “start small, prove it” approach focusing on delivering standout performance and design that earns repeat business. Most of these relationships began with smaller test orders and, because of our consistent delivery, customization capabilities, and product quality, have led to countless reorders These licensing wins reinforce Fury’s ability to scale while maintaining product excellence, and they continue to build traction and brand equity in competitive, high-visibility markets
FOX SPORTS
COLLEGIATE LICENSING COMPANY (CLC)
KEY FINANCIALS
KEY METRICS
HATS SOLD (BY MARKET SEGMENT)
PROFIT PER HAT (BY YEAR)
FIXED COSTS
HEADWEAR MARKET
HEADWEAR MARKET SUMARY
The global market for headwear is a substantial and growing industry, valued at an estimated USD 30.33 billion in 2024. Polaris Market Research & Consulting Inc. reports the global headwear market size was valued at USD 30.33 billion in 2024. It is projected to reach approximately USD 55.81 billion by 2034, growing at a CAGR of 6.3% during the forecast period
Headwear is not longer just an accessory; it is a statement Yet most athletic headwear brands treat it like an afterthought. Fury Athletix was created to change that. With consumers shifting toward niche, brand-led experiences, the demand for premium, functional, and stylish headwear has dramatically increased. As a result, Fury Athletix is uniquely positioned to take share from legacy brands while carving out a category of our own.
DEMAND DRIVERS
• Growing fashion industry: The increasing appeal of headwear as a fashion statement is driving demand.
• Increased participation in sports and outdoor activities: This drives the demand for performance-oriented headwear like caps, visors, and helmets.
• Expansion of e-commerce platforms: Online sales channels provide a wider reach and easier access to headwear for consumers, according to Polaris Market Research & Consulting Inc.
• Rising disposable income: Increased consumer spending power enables the purchase of premium and branded headwear.
• Technological advancements: Innovations like smart helmets with Bluetooth connectivity and integrated sensors are attracting consumers.
HEADWEAR MARKET SIZE (2021-2032)
• North America is expected to witness the fastest growth due to the popularity of athleisure and sportswear trends, coupled with high participation in sports and outdoor activities.
• Regionally, Asia Pacific dominates the market with a 40% revenue share, driven by rising disposable incomes, urbanization, and a strong cultural significance for headwear
INVESTMENT OPPORTUNITY
INVESTMENT AMOUNT: $3,000,000
In 2021, Fury Athletix was founded to go after an underserved market for premium athletic headwear. Just 4 years later, Fury has turned an “idea” into one of the leading, ultra-high quality headwear manufacturers in the world. With Fury now positioned as a market leader, we are ready to seize the opportunity to scale the business! With an infusion of $3,000,000, we are now ready to transition Fury from a boutique headwear manufacturer to a category-defining name in athletic apparel.
Specifically, your investment will allow us to:
• Unleash the Fury brand through targeted digital marketing, influencer partnerships, and on-tour visibility.
• Expand our B2B business by hiring a dedicated Sales Director focused on expanding our national sales footprint and deepening existing relationships in golf, hospitality, wellness, corporate, and nonprofit sectors.
• Launch and grow our DTC business with a DTC model that highlights our lifestyle edge and communitydriven identity.
• Build a world-class team across marketing, sales, and operations to support rapid, sustainable growth
• Invest in innovation to stay ahead with new, machine-washable, sport-specific, and custom designs.
• Retire our existing debt allowing us to ensure every dollar of investment is effectively allocated to our primary mission to grow Fury Athletix into an industry-leading headwear manufacturer.
This is a rare opportunity to invest in a company with proven product-market fit, a unique competitive edge, and the kind of momentum that doesn’t slow down.
We’re not just making hats we’re making headwear that performs, stands out, and connects people to something bigger.
TOTAL HATS SOLD (2022-2028)
PROFIT/LOSS(2022-2028)
$4,462,135.85
$1,996,317.38
WATERFALL (AFTER INVESTMENT)
Once all debt/expenses are paid, Fury will begin making distributions to the partnership. Fury will distribute money FIRST to those partners who have contributed equity. Once all equity has been returned, Fury will make distribution payments according to % shares outstanding.
1st DEBT & EXPENSES RETURN OF EQUITY PROFIT SPLIT
SHARE ALLOCATION (AFTER INVESTMENT)
RETURN SCENARIOS
(3-YEAR)
METHODOLOGY
When attempting to accurately reflect the value of an investment there are hundreds of variables that – if adjusted – can have an significant impact on the final returns. In the 3 scenarios below, we adjusted two variables - # of hats sold and company valuation (EBITDA * multiple). For apparel brand manufacturers, the industry standard company valuation is between 11X-13X times EBITDA. In other words, if an apparel manufacturer earns $1,000,000 in net profit (before Interest, Taxes, Depreciation and Amortization) AND the multiple was 10X, the company would be valued at $10,000,000.
SCENARIO #1 (ABOVE EXPECTATIONS)
SCENARIO #2 (MEETS EXPECTATIONS)
SCENARIO #3 (BELOW EXPECTATIONS)
INVESTMENT USES
1. ENHANCE TEAM AND GOVERNANCE
Fury Athletix was founded in August 2021 with a lean team of 4 full-time employees (FTEs). This streamlined structure served us well in the early stages, allowing us to remain agile while establishing our brand and operations. However, as the business has scaled, our team members have been required to wear multiple hats across functions that often do not overlap. While this has enabled steady growth, it has also limited our ability to fully accelerate and capitalize on market opportunities.
To truly “push the pedal to the floor” and activate the market at scale, we need to evolve from a generalistdriven structure to one built on role specialization and dedicated expertise. By increasing headcount in key areas such as sales, marketing, operations, and product development, we can remove the strain of employees being pulled in multiple directions and unlock the next phase of growth. Expanding the team is essential not only to sustain momentum but also to ensure Fury Athletix has the bandwidth, focus, and capability to execute at the highest level and reach our full market potential.
ORG CHART (CURRENT)
ORG CHART (PROPOSED)
2. RETIRE EXISTING DEBT
Over the past two years, Fury Athletix strategically utilized debt to keep the company operating and positioned for growth through critical early-stage investments in product development, operations, and market entry This approach allowed us to establish a foundation, build brand equity, and prove product-market fit during a period of rapid evolution While this debt was necessary to sustain momentum, reducing and ultimately eliminating it is a top priority as we move into our next phase of growth.
With new investment, Fury Athletix will allocate resources toward retiring existing debt, strengthening our balance sheet, and creating a healthier financial structure for long-term scalability Eliminating this liability not only reduces interest burden and improves cash flow but also positions the company as a stronger, more stable partner for customers, athletes, and suppliers By addressing debt proactively, we can shift focus fully toward innovation, sales expansion, and profitability ensuring Fury Athletix accelerates growth from a position of financial strength.
CURRENT PROPOSED
3. ENHANCE PRESENCE IN DIGITAL MARKETPLACE
SOCIAL MEDIA
Our three-year marketing roadmap allocates resources toward consistent social media engagement, enhanced ecommerce infrastructure, and targeted campaigns to increase conversion rates and repeat purchases By building a measurable digital funnel from awareness through retention Fury Athletix is creating a scalable growth engine designed to elevate sales, expand customer lifetime value, and deepen brand loyalty. This investment will allow us to unlock new revenue streams, amplify the reach of our PGA athlete partnerships, and firmly position Fury Athletix as a category leader in athletic headwear
Fury Athletix is significantly expanding its digital marketing strategy to accelerate e-commerce growth and strengthen brand visibility. In 2024, the company spent $2,500 on marketing Beginning in 2026, we are shifting to a structured investment approach that prioritizes high-ROI channels including SEO, paid social, influencer partnerships, and website optimization. This plan positions Fury to capture direct-to-consumer demand, complementing our strong B2B foundation, and ensures our products are discoverable, accessible, and engaging across all digital platforms
Followers: 9,543
Followers: 342
At Fury Athletix, we’re committed to building more than just premium athletic headwear we’re building a community That’s why we’re enhancing Furyathletix.com to create a seamless, user-friendly experience designed to grow alongside our customers. Our goal is to make the site easier to navigate, more interactive, and more personalized, starting with the launch of Fury Family customer accounts, where members can access exclusive perks, reorder history, and faster checkout.
A key part of this growth is giving our customers the ability to customize their hats online from selecting logos to visualizing what they’ll look like on our products making the ordering process as simple and engaging as possible As we expand our direct-to-consumer (DTC) business, we’re focused on strengthening our brand presence, growing online sales, and creating a digital experience that reflects the same quality and innovation found in every Fury hat. By investing in our website and DTC growth, we’re laying the foundation for deeper customer connections, stronger brand loyalty, and a more profitable future
furyathletix.com
4. EXPAND PRESENCE AT INDUSTRY TRADESHOWS
Expanding Fury Athletix’s presence at industry trade shows and corporate events is essential to scaling our brand visibility and market share While greengrass accounts often represent a slower ROI due to their relationship-driven nature, being present at PGA Tour shows and industry-leading golf trade shows is critical to establishing credibility and reinforcing our premium status in the market. These events allow us to showcase our innovation, meet decision-makers face-to-face, and strengthen our reputation as the go-to athletic headwear brand.
In parallel, corporate and hospitality-focused events such as Live Love Spa, Marriott Rev Max, and Four Seasons leadership conferences provide direct access to key resort and spa buyers These high-value touchpoints open doors to partnerships that drive bulk orders, retail placements, and lasting brand associations with luxury and lifestyle experiences. With greater investment, Fury Athletix will expand its reach across both golf and hospitality events, accelerating market penetration, increasing lead generation, and positioning our brand at the center of decision-making conversations that shape long-term growth
To scale efficiently and protect margins, Fury Athletix must diversify its supply chain across multiple countries and factory partners. Our hats are uniquely complex to manufacture, requiring specialized processes and quality standards that few factories can deliver. Relying on a limited supplier base increases risk, slows production, and exposes us to tariffs and cost volatility By strategically partnering with factories in regions offering tariff reductions and tax advantages, we can lower landed costs by an estimated 10–15%, directly improving gross margins.
Investment is also needed to send product teams into the market to secure these partnerships, conduct rigorous factory audits, and stay ahead of emerging production technologies This proactive approach ensures we remain on the cutting edge of innovation while avoiding reactive pivots to shifting market trends. Diversification not only mitigates supply chain risk but also positions Fury Athletix to scale production capacity in step with our revenue growth protecting quality, reducing dependency, and driving long-term profitability
To stay ahead of the market and continue positioning Fury Athletix as the leader in athletic headwear, we are allocating $60,000 from 2026–2028 toward accelerating our research and development program. Product innovation is the foundation of our differentiation from advanced materials to sport-specific designs and requires continual investment to stay competitive. Developing prototypes, testing new fabrics, and creating fresh silhouettes demand significant resources, particularly when factoring in the cost of sampling, which is one of the largest ongoing expenses in product development
This dedicated budget allows Fury Athletix to not only manage sampling costs but also explore more efficient product development methods, including advanced prototyping technologies and deeper factory collaboration. With consistent R&D investment, we project that 25–30% of new revenue growth between 2026–2028 will come from products developed through this program By proactively investing in innovation, we ensure our products evolve alongside athlete and consumer needs while positioning Fury Athletix to set trends rather than react to them This strategy strengthens our competitive moat, safeguards our premium positioning, and fuels long-term, profitable revenue growth.
INVESTMENT RISK DISCLOSURE
This Investment Summary may contain statements of future expectations, estimates, projections and other forward-looking statements that based on available information at the time of those statements. Such forward looking statements are inherently speculative as they are based on assumptions which may involve known and unknown risks and uncertainties Actual results, performance or events may differ materially from those expressed or implied in such statements There is risk of loss in all investments Past results are nit necessarily indicative of future results.
The investor should make an independent assessment of the legal, regulatory, tax. Credit. And accounting issues and determine if the investment mentioned herein is suitable for their personal investment goals. We also encourage you to get personal advice from your professional investment advisor and to make independent investigations before actin on information that we publish
