Laminex New Zealand
update
Watch out Apple!
I
t’s clear that the market has certainly picked up over the last 3 months which brings with it the exciting opportunity to innovate and develop new initiatives in line with rising market demand. I’m absolutely delighted as a newcomer to this market to see the ingenuity. New Zealand continues to showcase leaders, innovators and creators in the wider building industry – just like the infamous Weta Workshop in Wellington, renowned for the special effects and sets in the Lord of the Rings and Hobbit movies. Laminex New Zealand is certainly investing in new product development by dedicating resource to continually reviewing global activity, trends and insights and then quickly bringing solutions to market. Coupled with creative marketing campaigns such as the recent “Laminate – your space, your style campaign”, we are taking a leadership position in the consumer space for promoting relevant, functional and contemporary solutions available from laminate. It’s important that we all take our own learnings from true innovators, such as Apple. As soon as the PR starts around the latest version of the iPhone, this stimulates and creates additional and generally astronomical demand. With the international trend towards premium materials, we have recently invested in new Caesarstone colours, providing New Zealand customers with access to elegant engineered stone designs that provide competitive options against natural stone. Another highlight is the introduction of new Formica laminate decors, including the release of a real metal laminate with a finish called Plex, bringing with it the global Red Dot Design Award. Recent developments in the joinery space include laser edging where New Zealand is confidently progressing ahead of our Australian counterparts. Market leaders have invested in new edgebanding machinery to ultimately offer greater functional and aesthetic benefits for end users in the application of doors, drawers and panels. Laminex New Zealand is delighted to now offer laser edging options from our global partner Rehau, which provides another opportunity to excite the client creating a beautiful new kitchen, or an inspirational office space. I look forward to seeing what 2015 will bring to our market in terms of fresh thinking and new developments. In the meantime, I’d like to wish you all a happy and peaceful Christmas and New Year, as well as high hopes for a glorious and extended kiwi summer. Regards Richard Pollington General Manager Laminex New Zealand
JOINERS Magazine December 2014 page 11