"Windows that Attract New Customers" - 5 Tips for Storefront Businesses Remove Clutter People need to be able to see into your business to assess if it’s safe to enter and if it’s worth their time to enter. Your window image will attract, bore or repel potential customers. If you have good taste, let it show. That means: no credit card signs, no community notices, no hand written signs, no out-of-date signage and no “dust bunnies”. Plus, don’t put one of everything in your window – they won’t see anything. Are your windows and storefront clean? New customers will judge the quality and cleanliness of your goods and services by your storefront.
Look Open Drivers have very few seconds to assess if you’re open for business before they make the decision to pull over and park. Have an obvious “Open” sign that shines through gray rainy days, dark evening hours and/or tinted windows. But not blinking neon, that’s just annoying. Good lighting will reassure and welcome them to your business. Your window lights should shine on the faces of your window merchandise – not their tops. New LED’s will save you money so you can leave your lights on longer to glow more at night.
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Match the quality of your signage to what you’re sellin Is it clear from your window signage what you are selling? In other words, is it obvious why a new customer should visit your store? Does your logo, lettering, and color scheme match the type and quality of goods and services that you are selling?
Consider the heights & angles Make sure your signage is easy to read by car drivers and by pedestrians. If cars always park in front of your store, make sure you have some display above car roof levels.
Make product displays attractive and change them frequently. Show your customers a reason why they should stop by today. What’s different? What’s new? The three things that attract people are: a strong color story, movement – both real or perceived, and a large, interesting focal area. Visual merchandising combines color, movement, angles, shapes that work together, color spotting, and a focal point.
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