"Windows that Attract New Customers" - 5 Tips for Storefront Businesses Remove Clutter People need to be able to see into your business to assess if it’s safe to enter and if it’s worth their time to enter. Your window image will attract, bore or repel potential customers. If you have good taste, let it show. That means: no credit card signs, no community notices, no hand written signs, no out-of-date signage and no “dust bunnies”. Plus, don’t put one of everything in your window – they won’t see anything. Are your windows and storefront clean? New customers will judge the quality and cleanliness of your goods and services by your storefront.
Look Open Drivers have very few seconds to assess if you’re open for business before they make the decision to pull over and park. Have an obvious “Open” sign that shines through gray rainy days, dark evening hours and/or tinted windows. But not blinking neon, that’s just annoying. Good lighting will reassure and welcome them to your business. Your window lights should shine on the faces of your window merchandise – not their tops. New LED’s will save you money so you can leave your lights on longer to glow more at night.
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