HELLO BOYS.
MY FIRSTBNI EXPERIENCE a letter from the editor
It was a wet and windy day in February when I trudged my way through the dark to the Belsfield Hotel. The night before had been a bad storm and the pavements were littered with branches ripped off trees, signs and blown over wheelie bins. I did not want to be out of bed at 6am, that’s for sure, and if I believed in Omens I wouldn’t have gone any further. Thankfully I did. Once at the Belsfield I meet some familiar faces and the feeling began to creep back into
my toes as well as my Business Brain. This could be a great opportunity for Fullpoint, I just need to make the right impression. So we networked, joked and presented and at the end I was feeling pretty good about it all. Leaving the building at the end of the day I had a positivity about me... A drive. I reached down to remove my name sticker - and noticed it was upside down... And had been throughout the meeting. as they say in BNI: Visability is Credibility...
THE MAN BEHIND THE PRINTER CHRIS
HAYTON THE FACTS
Age: 46
Born: Plymouth
Gender: Male
Star Sign : Gemini
Dependants: Married + Child
Qualifications: BSc (Hons)
Special power: Mind Control
Awesome Rating: 10 / 10
1 PET: PENNY THE CAT
TOM GRENNAN
1% Southern 99% Northern last live band seen:
516 HOURS SPENT GAMING a year pre- Emmett
1 HOUR A WEEK (IF LUCKY) SPENT GAMING Post- Emmett
TOP 5 FILMS
Fight Club • Ghostbusters
Scott Pilgrim • Star Wars
Back to the Future
WHO WOULD PLAY YOU IN A MOVIE?
HOPEFULLY:
BRAD PITT PROBABLY: JAMES CORDON
most read author KIM NEWMAN
TRUE CONFESSIONS:
I’m living a 100 different lives and no one knows....
A BRIEF HISTORY OF ME
1996 A LEVELS
2000
GRADUATE UNIVERSITY FULLPOINT FORMED STARTED WORK AT FP
2008 BECAME DIRECTOR OF FULLPOINT
2020 THIS GUY HAPPENED!
1978 BORN
2002 MEET KIM AKA LOVE OF MY LIFE
2004 MOVED TO WINDERMERE
2012 MARRIED KIM!
PRINT IS DEAD
OR IS IT...?
£600 MILLION
P.A. CAPITAL INVESTMENT
£600 MILLION
P.A. CAPITAL INVESTMENT
WORLD’S FIFTH
WORLD’S FIFTH PRODUCER OF PRINTED PRODUCTS
WORLD’S FIFTH
LARGEST PRODUCER OF PRINTED PRODUCTS
LARGEST PRODUCER OF PRINTED PRODUCTS
£13.5 BILLION TURNOVER
£13.5 BILLION TURNOVER
122,000 EMPLOYEES
122,000 EMPLOYEES
£750 MILLION POSITIVE TRADE BALANCE IN 2014
£750 MILLION POSITIVE TRADE BALANCE IN 2014
£6.1 BILLION GROSS VALUE ADDED
£6.1 BILLION GROSS VALUE ADDED
8,600 COMPANIES
8,600 COMPANIES
Campaigns including print are 67% MORE EFFECTIVE at delivering new customers than those without. UK had 45 MILLION magazine subscribers in 2020
sold everyday
1,250,634 ISSUES of the
is
89,840
Print impressions per year
499,820
Guillotine cuts per year
505 Jobs per Year
95%
FSC certified paper
85%
Toner & Parts Recycled
SMALLEST JOB
1cm square card stickers
LARGEST JOB
Heart of England Tourism: 88pp Brochure x 100,000 copies
WEIRDEST JOB
Cut out DeLorean & Grooms
BEST JOBS
Making dreams come true with books
MOST IMMORAL JOB
Doctored phone bill
WHO TO REFER US...
MEET JOHN DOUGH
TRADESMAN
TYPICAL BREAD & BUTTER REFERRAL
WHAT DOES HE GET DONE?
BUSINESS CARDS INVOICE PADS WORK SHEETS FLYERS
VAN SIGNAGE WHAT WE OFFER
CONVENIENCE TIME STRAPPED LOCAL OFFICE
WHY HE’S A GOOD REFERRAL REPEAT BUSINESS STRAIGHT FORWARD LEADS TO OTHER THINGS
MEET SARAH EGGERS
OPENING A NEW SHOP
TYPICAL GOLDEN EGG REFERRAL
WHAT DOES SHE GET DONE?
BUSINESS CARDS INTERIOR & EXTERIOR SIGNAGE
POS - POSTERS CATALOGUES WHAT WE OFFER ONE STOP SHOP COST EFFECTIVE WHY SHE’S A GOOD REFERRAL SHE DOESN’T HAVE ANY PRINT AND REQUIRES EVERYTHING
WHO TO REFER US...
MEET ANDREW GAGGLE
ACCOUNTANT AT A LARGE PRACTICE
TYPICAL GOLDEN GOOSE REFERRAL
WHAT DOES HE GET DONE?
BUSINESS CARDS
MULTI NAME
LETTERHEADS
NEWSLETTERS
BROCHURES
WHAT WE OFFER
RELIABLE HONEST
DELIVER WHEN WE SAY WE WILL
WHY HE’S A GOOD REFERRAL LARGE VOLUMNS REGULAR REPEAT JOBS
• Trades
• Guest Houses
• Restaurants
• Local Artists
• Business Cards
BREAD &BUTTER
• New start ups
• Change in the business
• Hotel Chain
• Clubs
• Societies
• Artisan Products
GOLDEN EGG GOLDEN GOOSE
• Accountants
• Opticians
• Solicitors
• Property Developers
• Estate Agents
HOW TO REFER US...
WHAT
TO LISTEN OUT FOR & WHAT TO SAY WE DIDN’T GET IT IN TIME
I JUST DON’T KNOW WHERE TO START
I KNOW A GUY, HE’S GOT AN OFFICE LOCALLY, HE’LL BE ABLE TO HELP, LET ME PUT YOU IN TOUCH WITH HIM
WHO PRINTS YOUR BUSINESS CARDS?
Local? Customer Service? Bespoke?
