T HE P O W E R O F
Teamwork #1 I N D E P E N D E NT BRO KE R A GE IN SO CA L *
#1 M A R K E T S HA R E IN O R A NGE CO U NT Y *
36 S OC A L O FFICE L O CA T IO NS
2,200+ SAL E S A S S O C I A T E S A ND SE RVICE P RO FE SSIO NA L S
*Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2023, ALL CRMLS, Single Family Homes, All Prices, All Brokers. As reported by CRMLS participating associations
Thank you. Thank you for taking the time to explore our luxury real estate marketing book. Our marketing approach is meticulously crafted to captivate audiences in every dimension. With over two decades of expertise in selling homes, we’ve had the privilege of serving a distinguished clientele in the coastal neighborhoods we proudly call home. Through this journey, we’ve come to understand that selling a luxury home is an art form, requiring a nuanced touch that goes beyond mere science. This insight has led us to align ourselves with Luxury Portfolio International, the most trusted name in luxury real estate.
As the exclusive brokerage in Orange County with access to Luxury Portfolio International’s exclusive marketing tactics and strategies, we stand apart in our ability to expose your home to a select group of high-net-worth home buyers. Our collaboration with LPI ensures that your property receives unparalleled visibility and attention.
Our commitment goes beyond transactions; we are active supporters of our local community, contributing both time and financial support to sports programs in Newport Beach. With 24 years of accumulated knowledge, we are eager to leverage our proven expertise, experience, and the collective strength of our team to serve you effectively.
Warm Regards,
949.278.4954 Pablo@RenerTeam.com 4 Corporate Plaza Drive, Suite 100 Newport Beach, CA 92660
Broker Associate DRE# 01293397, 01300062
02
TAB L E O F C O NTENTS
04 01
The Power of Team Work
20-22
Luxury Portfolio International
02
Thank You Letter From The Reners
23
Juwai, Beyond the Great Wall
03
Table of Contents
24-25
Social Media Exposure
04-07
Standout with Photography
26
Targeted Email Marketing
08-09
Drone & Twilight Photography
27
Rener Team Results
10-11
Cinematic Property Video
28
Magazine & Publication Presence
12
Matterport & 3D Renderings
13
Floor Plans
14-15
Stunning Property Websites
16-17
Rener Team Results
18-19
21
17
Global Listing Syndication
32
43
50
29
Property Launch Events
30-31
Rener Team Results
32-33
Targeting Affluent Buyers
34-35
Rener Team Results
36-37
Concierge Services 100% Included
38
Interior Design Consultation
39
Handyman Services & Interior Painting
40-41
Window Washing, House Cleaning,
Junk Removal & Landscaping
42-43
Staging Services
44-45
Print Marketing Collateral
46-47
Rener Team Results
48
Testimonials
49
We Do All of This For You
50-51
Easy Exit Listing Agreement
52
Testimonial
53
Weekly Listing Reports
54
Contact Info
04
Stand Out With Photography The Rener Team is known for elite imagery and storytelling.
05
Stand Out With Photography We Capture the essence of a space through interior photography involving skillful composition, lighting, and attention to detail.
06
07
08
Drone & Twilight Photography
HIGH D EFINITION BR AC K ETING TEC HN O L O GY TWIL IGHT PHOTO SHOOT D RONE PHOTO SHOOT
09
C USTOM V ID E O T O T E LL Y O U R
Home’s Story
L IS TIN GS WI T H VI DEO REC EIVE 4 0 3 % MORE I NQUI RI ES * V ID E O POST S ON F ACEBOOK H A V E A 1 35 % GREAT ER REAC H* Y O U TUB E VI DEO CONS UMPTION R IS E S 1 00% YEA R OVER YEAR *
10
11
Matterport 3d Modeling W E E N H ANCE V IS U A L IZAT I ON OF YOUR HO M E S O POT ENT I A L B U Y E R S CA N EXPERI ENCE TH E S P A CE A S I F T HEY W E R E TH ERE I N PERSON
12
Floor Plans
A CLEA R O V ERV IEW OF THE L AYOU T OF YOUR HOM E AL L OW S POTENTIAL BU YERS T O B ET T ER UND ERSTAND THE FL OW AND F UNCT I ONAL ITY OF THE SPAC E 13
Customized Websites
DESCRIPTION
PHOTOS
TOUR
LOCATION
CONTACT
SA MPL E VIEW S 409desola.com • 4401channel.com • 14rockypoint.com • 1945santiago.com
14
THE DE TAILS OF YOU R HOME ARE FE ATU RED ON A CUSTOMIZED LISTING WEBSITE THAT RESP ONDS ON ALL DE VICES
Trust Us to Highlight Your Home’s Best Features
DESCRIPTION
PHOTOS
TOUR
LOCATION
CONTACT
15
S OLD
23 Castaways Newport Beach, CA REPRESENTED BUYER
16
S OLD
Results Matter
1807 Santiago Drive Newport Beach, CA REPRESENTED SELLER 17
Global Property Syndication We Syndicate Your Home to Thousands of the Top Real Estate Websites Around the World
Unprecedented Reach and Exposure
18
Algeria
Mexico
Australia
Monaco
Austria
Morocco
Brazil
Myanmar
Bulgaria
New Caledonia
Cambodia
Nigeria
Canada
Pakistan
Chile
Panama
China
Papua New
Colombia
Guinea
Czech Republic
Peru
Denmark
Philippines
Dominican
Poland
Republic
Portugal
Egypt
Romania
Estonia
Russia
Fiji
Senegal
France
Serbia
French Polynesia
Singapore
Germany
Slovakia
Greece
South Africa
India
Spain
Indonesia
Sweden
Ireland
Switzerland
Italy
Tanzania
Japan
Thailand
Kazakhstan
Tunisia
Kenya
Turkey
Laos
Ukraine
Latvia
United Arab Emirates
Lithuania
United Kingdom
Luxembourg
Uruguay
Macau
Venezuela
Malaysia
Vietnam
E xcl u s i vel y s elec ted as a t o p g l o b a l pa rtner, y our h o m e r e ce ives unrivaled i n t e r n a t ion a l exp osure t o t h e m o s t discerning cli e n t e l e .
As the luxury division of Leading Real Estate Companies of the World®, our network connects us, and you, to the luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest and most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year.
More than 3 million affluent consumers visit the flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties and a discerning lifestyle.
Luxury Portfolio International Targeting the World’s Most Affluent Buyers
20
3.1 billion page views in just 6 months of 2022 (January–June 2022)
Approximately 50,000 homes marketed annually
Globally, they have liquid
Traffic from 200 countries
assets of $10.3 million and
and regions per month
69% own a second home
21
Luxury Portfolio International Reaching High-Net-Worth Buyers Through LuxuryPortfolio.com
More U.S. Listings Over $1 Million Than Any Other Network* 12,260 9,403
Sotheby's Realty
5,311
Compass
4,727
Coldwell Banker Global Luxury
3,005
Christie's International
2,528
Douglas Elliman Engel & Völkers
1,317 0
2K
4K
6K
8K
10K
Scott Business Consulting June 2022. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.
*
22
12K
14K
BE YO N D T H E G R E A T W A LL We ensure exposure behind China’s Great Firewall on the highest ranked and trafficked real estate search portal, Juwai.com, with an exclusive audience of 10.2 million monthly consumer engagements.
23
Social Media Exposure 4. 8 9 B IL L ION ACT I VE S O CIA L M EDI A USERS*
Social media posts optimized with multiple photos, hashtags, videos, and links for lead capture Inclusion in weekly Open House posts on all major social media sites to boost attendance Facebook Ads to Reach Buyer Social media team stays up-to-date and shares best practices for reaching the largest audience Links to social media posts included in weekly Listing Activity Report
* As reported by Statista.com 24
Campaign Results Numbers based on reporting for 1 wee.
1 Facebook Ad 10,006 Impressions 442 Clicks 4,972 Reach 8.9% Click-Through Rate 25
Targeted Email Marketing T HE D E TA I LS OF YOUR HOME S E N T TO T HOUS A NDS OF I NB O XE S , ENGA GI NG WI T H B U Y E R S NO MAT T ER WHERE T HE Y ’ R E L OOKI NG
Results Matter SOLD 3 Lucania
NEWPORT COAST
27
Magazine & Publication Presence R E A L S HO WI N G S P RO D UCE MU L T IP L E SHO WINGS
Full Geographical Coverage and Available Featured Placement in All Major Publications
28
ST A ND O UT
Property Launch Events
29
Unique Properties REPRESENTED SELLER 1401 Channel Place Newport Beach
This tri-level home was recently built in 2017 and features 1,748 square feet of luxuriously appointed living space, as well as a highly desirable 2-car garage and rooftop deck. High-quality, modern finishes such as wide plank European white oak floors, Jeld-Wen windows, pendant lighting, and stainless steel cable railings make a lasting impression. With stunning ocean and Catalina Island views.
RES ULTS M AT T E R 949.278.4954 | Pablo@RenerTeam.com
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S OL D
Targeting Affluent Buyers
32
E V E R Y Y E A R, MIL L IO NS O F A FFL U E NT CO NSU ME R S VISIT L UXURYP O RT FO L IO . C O M TO B R O WSE IN A SE T T ING SO L E L Y D E D I C A T E D T O SIGNIFICA NT P RO P E R T IE S A ND A D ISCE R NING L IFE ST Y L E
33
S O LD
409 De Sola Corona Del Mar RESU L TS MA TTER 34
35
As your dedicated real estate partner, our commitment is to go above and beyond
to
ensure
the
swift
and
successful sale of your home. Setting
List your home with the Rener Team.
ourselves apart, we don’t just offer standard services you’d get from another agency; we deliver a personalized and tailored concierge package. Recognizing the critical importance of
Interior design consultation.
the initial listing period, we understand that first impressions matter. That’s why we strive to prepare your home for its crucial debut, treating it as if it were gearing up for the most significant job interview of its life. Collaborating closely with you, we offer a range
Schedule the work to be performed by our preferred vendor or yours.
of services to enhance your home’s appeal in preparation for the upcoming photoshoot,
ensuring
it
captivates
potential buyers right from the start. But our commitment doesn’t end there.
Home improvements completed.
In tandem with preparing your home, we will complete all the print and online marketing in this book so we can hit the ground running when the property goes “LIVE”. Our Exclusive Concierge Service is
Attention grabbing photos and video captured.
not just a time and money saver; it’s a strategic approach aimed at maximizing the value of your home in the market. Partner with us for a real estate experience
that
transcends
the
ordinary—where your home’s success is our top priority.
Launch our strategic and custom marketing campaign.
Home goes on the market. Broker Preview and Grand Opening Event.
SOLD!!! 36
Services Provided by Rener Team Concierge 1 0 0 % I N CLU DE D
Social Media Campaigns
Interior Design Consultation
Gateway to Global Luxury Real Estate
House Cleaning
Floor Plans
Landscaping
3D Modeling
Drone Videos
International Exposure
Smoke / Carbon Monoxide Detector Installation
Custom Property Websites
Luxurious Marketing Brochures
Cinematic Property Videos
Daytime / Twilight Photography
Complimentary Furniture Staging
Handyman Services
Postcard Marketing Campaigns
Engaging With Chinese Buyers
Professional Photography
Window Cleaning
37
10 0% IN C L UD ED Services Provided by Rener Team Concierge
Interior Design Consultation We turn over every stone, buff every surface, and make every detail shine.
38
Handyman Services Household repairs, maintenance tasks and interior painting offered to help achieve the maximum sales price.
Interior Painting
1 0 0 % I N CLU DE D Services Provided by Rener Team Concierge
39
100% IN C L UD E D Services Provided by Rener Team Concierge
Window Washing
House Cleaning
Junk Removal 40
1 0 0 % I N CL U DE D Services Provided by Rener Team Concierge
Landscape Services
41
100% INC L UD E D Services Provided by Rener Team Concierge
Complimentary Staging F UR N ITU R E ST AGI NG CO U R TE S Y O F RENER T EAM
42
43
Stunning Marketing Collateral
B R OCHURE
44
P O S TCA R D S
Panoramic Views From Newport Coast
4 Corporate Plaza Dr #100, Newport Beach, CA 92660
Welcome to 3 Lucania, a captivating property offering a lifestyle of unparalleled elegance and unobstructed panoramic views that stretch across Newport Beach Harbor, Palos Verdes, downtown LA, and even the iconic Hollywood sign..
3 BD 3 B AT H 2, 126 SQ F T $ 2, 995 , 0 00
Lic# 01293397 949.278.4954 Pablo@RenerTeam.com
Results Matter.
JUST LISTED 3 L u c a n i a , N e w p o r t C o a st
45
Results Matter
S OLD
1945 Santiago Drive REPRESENTED SELLER
Indulge in the gourmet chef’s kitchen, equipped with top of the line Thermador appliances, elegant quartzite countertops, and a sleek temperature controlled glass wine cellar to put 119 of your favorite bottles on display. The spacious living area, illuminated by natural light, seamlessly connects to the outdoor oasis, creating a harmonious indoor-outdoor flow. Escape to your private sanctuary on Santiago Drive.
949.278.4954 | Pablo@RenerTeam.com
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433 16TH PLACE We are elated to have found Pablo and Nikki to sell our family home of over 46 years. We were overwhelmed by the thought of moving our entire life across the country but they handled all the details for us so we could focus on moving back to Illinois to be with family. We are so grateful for their help and support during our big move. Thank you!!! -Del & Mary Lou
23 CASTAWAYS I am so grateful to have found Pablo and Nikki to help us with our move from Hawaii to Newport Beach. In a tough buyers’ market, they were able to negotiate a fantastic deal on the perfect home for us in Castaways and we could not be happier with the results.
- Joan
4401 CHANNEL Pablo is the best realtor in Newport Beach! He goes above and beyond for his clients. His expertise in the Newport Beach area, combined with his attention to detail and commitment to excellence, made the home selling process a breeze. Pablo was always available to answer any questions we had and was a great advocate for us throughout the negotiations. His concierge service was more than we could have ever expected. Everything was simply included. We highly recommend Pablo to anyone looking for a knowledgeable, trustworthy, and efficient realtor in the Newport Beach area. 48
- Amber
WE DO ALL OF THIS.
OU R P R E - MA R KE TI N G S E R V I C E S • • • • • • •
Complimentary Interior Design Consultation Furniture Staging Junk Removal Landscaping Service House Cleaning Handyman Service Smoke Detectors & Water Heater Bracing
OUR COMPREHENSIVE MARKETING STRATEGY
Results Matter
• • • • • • • • • • • • • • • •
Top Quality Genuine Luminance Photography Cinematic Property Video Twilight Photo & Video Shoot Aerial Photos & Video Matterport 3D Virtual Walkthrough Professional Floor Plans Custom Property Website First Team Buyer Delivery System Launch Event Broker Preview Open House Luxury Over-sized Brochures 5,000 Postcard Mailing Campaign Social Media Advertising Campaign Christie’s Branding Global Property Syndication to 64 Countries juwai.com China’s Luxury Home Website Email Blast to Over 4,000 Agents
OUR FIVE-STAR CUSTOMER SERVICE • • • • • • • •
Weekly Market Updates From Us Professionally Conducted Showings Timely Communication of Buyer Feedback Regular Strategy Sessions Expert Contract Negotiation Dedicated Listing Manager Transaction Coordinator More Than 22 Years of Broker Experience
49
What’s your biggest fear when you list your home with a real estate agent?
Are y ou con ce r ned about being stuck i n a lon g an d co stly listing agr eemen t t h a t cou ld h a rm y our hom e’s mar ke t e x p osu re? F e ar not! At the Ren e r T e a m we h av e eliminated the risk and u ncert a in t y of listing y our home wit h a re al est a t e agent by offer ing o u r EAS Y EXI T L i s ting A g reement. Wi th u s, you have the fr eedom t o c a n ce l you r l is ting at any time wit h j u s t 2 4 h ou rs’ notice. W E T AKE AL L THE RISK SO Y OU CA N ENJ O Y A H AS SLE -FRE E E XPE RIE NC E .
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EASY EXIT Listing Agreement At any time, you may cancel your listing. No more being bound by a lengthy or restrictive contract. We are confident in the quality of our service and are pleased to offer this flexibility and peace of mind.
51
We Get Your Home Sold. We k n e w we m ade t he ri g ht ch o i ce i m m e d i at e ly af t e r m e e t i n g wi t h P ab l o a n d h is t eam . They knew exact ly ho w t o m ar k e t o u r ho m e s o w e co u l d maximiz e our r etur n on inve s t m e n t an d t h e y t o o k c are o f all t h e s m a ll de ta ils which made our live s s o m u ch e as i e r d u r i n g t he m ov e . I w o u l d recomm end them to any one lo o k i n g t o b u y o r s e ll he r e i n N e w po r t B e ach . -P e rry
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Weekly Listing Reports Digitized for emailing and sharing online Quality design and material Targeted direct mail and delivery
Listing View Summary
Website and
Other
Social Media Summary
Channel Activity
Detailed, weekly reports are sent to keep you informed of all that we’re doing to get your home sold. Providing you 100% transparency and keeping you in the loop at every turn.
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9 49. 2 78. 4954 P A B L O @ R E NE RT E A M . CO M R ENE R T E A M . CO M 4 C O R P ORA T E P L A ZA , SUIT E 1 0 0 N E WP O R T BE A CH, CA 92 660
*Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2023, ALL CRMLS, Single Family Homes, All Prices, All Brokers. As reported by CRMLS participating associations/