Agenda
Objective, Competitors, Brand Strate y: (10 Minutes)
(10 Minutes)
Next Steps: (5 Minutes)
and Q&A (5 Minutes)
Marketing Goals
● Boost en a ement with compellin visual content that resonates with your audience
● Ensure visibility with strate ic paid campai ns tar etin key demo raphics
● Stren then relationships by inte ratin personal passions into marketin
● Maintain a physical presence in the arm area with print materials
Brand Strategy Plan Overview
Objective
Deepen relationships within Brandice Presley’s existin arm area by providin consistent, hi h-value en a ement across multiple touchpoints. Rather than expandin into new territories, the ocus is on nurturin current contacts throu h a blend o email marketin , video content, di ital advertisin , and personalized campai ns that hi hli ht the a ent’s passion or pet- riendly livin and community involvement. By levera in strate ic communication, en a in visuals, and tar eted outreach, this approach ensures the a ent remains top-o -mind as the o-to real estate expert in Huntin ton Beach. Throu h a mix o di ital and print e orts, the strate y osters trust, stren thens brand reco nition, and ultimately drives re errals and repeat business.
Competitors
Jody Clegg
● Experience & Volume: With nearly 30 years in the industry and over 2,000 homes sold, Jody Cle has an established presence in the Oran e County luxury real estate market.
● Brand Recognition: Her team has built a reco nizable brand, particularly in Huntin ton Beach and surroundin coastal areas.
● Strong Marketing Presence: She levera es pro essional brandin , di ital marketin , and social media (Insta ram, website, and online reviews) to maintain visibility.
● Luxury Market Expertise: Focuses on hi h-end coastal properties, caterin to a fluent buyers and sellers.
● Website
● Insta ram
Brand Strategy Plan Overview
Reach the tar et audience throu h a combination o precise and consistent tactics includin :
● Email Marketin
● Print Advertisin & Branded Monthly Ma azine
● Personalized Campai ns–Connectin Throu h Hobbies & Interests
● Di ital Marketin & Advertisin
● Video Marketin & Content Creation
● Community Involvement & Sponsorships
● Event Opportunities
Tactics
PrintAdvertising
Print Advertising
Direct Mail
Quarterlyhigh-enddirectmailcampaignwithdesignedmessaging targetingyourcurrentfarmarea:
● MarketUpdates
● JustListed
● JustClosed
● ComingSoon
Reminder Media
Personalized Luxury Magazine
Connect and be in nurturin arm. Topics can include ood & wine, entertainin , ol /recreation, luxury livin , and market reports emphasizin home equity.
Send them a ree bimonthly subscription to your very own personally branded ma azine!
Tactics
DigitalAdvertising
Personalized Campaigns –Connecting Through Hobbies & Interests
Strengthen relationships by integrating personal passions into marketing.
● “Paws & Properties” Series: Monthly pet- riendly home spotli ht on social media & email.
● Partner with Local Animal Shelters: Sponsor pet adoption events & promote them in marketin materials.
● Social Media Giveaways: Partner with a pet boutique or a “Best Beach Pup” contest.
Digital Advertising
Follow a detailed content calendar
Social Media Website Optimization
SEO-optimized blo posts about local events, FAQ or luxury real estate, and community eatures
utilizin the First Team blo and The Wire
Geo-Fencing Top Locations
● Directly tar et mobile devices in specific locations
○ Pacific City
○ Downtown Huntin ton Beach
○ South Coast Plaza
○ The Huntin ton Club
Digital Advertising
Develop Lookalike Audiences
● Tar et prospective clients whose demo raphics and interests are similar to those o your existin clients
○ Create and export a list o contacts rom your CRM
○ Create a Lookalike Audience in Facebook
○ Use the Lookalike Audience eature to run a Facebook campai n tar etin people who are similar to your clients
Meta Ads
● Run a campai n tar eted to these audiences
○ Promote this campai n usin meta ads to strate ically tar et your audience. This allows or trackin per ormance and measurable results.
○ Push tra fic to your landin pa e and be in nurturin your new contacts with eBlasts, newsletters, and more
Brand Ads
On oin monthly di ital ad positionin Brandice Presley as the premier choice or consumers lookin to move to Huntin ton Beach.
Digital Advertising
Boost engagement with compelling visual content that resonates with the Huntington Beach audience.
● Week 1
○ Market Minute
● Week 2
■ Short- orm video with local market updates (Reels, YouTube Shorts)
○ Nei hborhood Spotli ht
■ Feature a Huntin ton Beach nei hborhood, hi hli htin schools, parks, and li estyle
● Week 3
○ Pet-Friendly Livin
■ Interview with a local animal shelter or showcase pet- riendly listin s
● Week 4
○ Behind the Scenes
■ A day in the li e o a real estate a ent ( un & en a in )
Digital Newsletters and eBlasts
eBlasts
Pet-Friendly Homes Spotlight
Subject Line: Your Dream Home or You & Your Furry Friend!
Content:
Hi [First Name],
Are you lookin or a home that’s per ect or you and your pet? Huntin ton Beach has some antastic pet- riendly listin s, and I’ve handpicked a ew that I think you’ll love!
Check out these homes with spacious yards, nearby do parks, and pet- riendly amenities: [Insert Listin Link]
Also, as a proud supporter o [Local Animal Shelter Name], I’ll be sponsorin pet adoption ees or a ew lucky amilies this month! Let me know i you’re lookin or a pet- riendly home—I’d love to help. Let’s find a home that welcomes everyone in your amily!
[Your Name]
[Your Contact In o]
Digital Newsletters and eBlasts
eBlasts
Homeowner Tip–Spring Cleaning & Home Value Boosters
Subject Line: Sprin Cleanin ? Do This to Boost Your Home’s Value!
Content:
Hi [First Name],
Sprin is here, and it’s the per ect time to reshen up your home! Did you know that small up rades can add BIG value to your home? Here are three easy ways to boost your home’s worth:
Declutter & Depersonalize–A clean space eels bi er and more invitin !
Minor Up rades–Fresh paint, updated hardware, and new li ht fixtures make a hu e impact.
Boost Curb Appeal–A tidy lawn and resh flowers create a reat first impression.
Whether you’re plannin to sell soon or just want to keep your home in top shape, these simple tips can make a bi di erence! Need recommendations or local handymen or landscapers? I’ve ot a reat list o trusted pro essionals.
Reach out anytime!
[Your Name]
[Your Contact In o]
Next Steps
1. Brandice: Review and si n o on monthly or quarterly tactics
2. Brandice: Potentially partner with a FirstTeam reelancer to execute email campai ns
3. Zach: Work with di ital ad a encies to be in brand ads
4. Zach: Set monthly meetin to review insi hts and et approval or the ollowin month or quarter campai ns
Q & A
