11 Lagunita, Laguna Beach

Luxury real estate marketing at the highest level.

11 Lagunita, Laguna Beach

Marketing plan prepared for

JEFF AND TRACY KATZ

10 Channel Vista | $13,250,000

The power of three.

A POWERFUL PARTNERSHIP TO DELIVER MAXIMUM RESULTS.

CARY GLENN

DEAN LUECK & MEITAL TAUB

JIM CONRAD • Renowned architect of exceptional luxury homes

• Local expertise for the last 16 years

• Over $600 million sold2 – 400 transactions

• Over $500 million sold1

• Largest brokerage in Southern California – $5.9 billion3

• 300 transactions

• Ranked #1 in luxury real estate in Orange County in 20164

• Construction and design experience since 1980

• Developed more than 40 homes in Laguna Beach

• Unparalleled local and exclusive international exposure through Christie’s International Real Estate

• Exceptional client service, translating vision into reality

• Strong local knowledge of the real estate market and construction

• Ground-breaking technology, marketing tools and innovative solutions from a full-service marketing company

Local knowledge . International exposure World-class marketing . Design All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Orange County, CA. © Trendgraphix, Inc. 2 All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Orange County, CA. © Trendgraphix, Inc. 3 Based on internal volume reporting, total volume 2016. 4 Top Broker Report published January 2017 based on data available from 01/01/2016-12/31/2016, for CRMLS - Orange County, units sold $1+ million, All Brokers. © Trendgraphix, Inc. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. © First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard.

17130

1

2741 Ocean Boulevard, Corona del Mar | $8,810,000

Proven track record and expertise.

Over $1 billion in luxury home sales.

1

700 SUCCESSFULLY CLOSED TRANSACTIONS.

94.5% OF LIST PRICE compared to 89.6% for other top-agents in the area

40%

25%

International buyers

Relocation/second home buyers

91% SUCCESS RATE 2

1

compared to 50% success rate for other top-agents in the area

3

RANKED TOP 10

RANKED #1 TEAM

of all agents in Orange County

amongst local Laguna Beach agents

$125 million

50 years

2016 transaction volume

of combined experience

4

4

5

Partnering with you to deliver the highest price in the shortest amount of time.

1 This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016 for Orange County, CA. 2 This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016, based on the industry average for selling price vs. list price of 89.6% compared to 94.5% for Dean Lueck, for luxury homes sales over $1 million in Orange County, CA. 3 This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016. 4 All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Orange County, CA. © Trendgraphix, Inc. 5 All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Laguna Beach, CA. © Trendgraphix, Inc.

Over $1 billion sold.

Ranked #1 team in Laguna Beach.

1

PAST PERFORMANCE IS A GUARANTEE OF FUTURE RESULTS.

ADDRESS

CITY

LIST PRICE

ADDRESS

CITY

LIST PRICE

Vacation Village Resort

Laguna Beach

$40,000,000

10 Channel Vista

Newport Coast

$13,250,000

29 Vista Del Sol

Laguna Beach

$12,000,000

2741 Ocean Blvd

Corona Del Mar

$8,850,000

1065 Marine Drive

Laguna Beach

$11,500,000

23221 Pradera Road

Coto De Caza

$7,500,000

29 Bay Drive

Laguna Beach

$9,500,000

724 Harbor Island Dr

Newport Beach

$6,000,000

110 South La Senda

Laguna Beach

$8,500,000

2021 Tahuna Terrace

Corona Del Mar

$5,900,000

98 S La Senda

Laguna Beach

$8,000,000

8 Via Perazul

Newport Coast

$5,100,000

903 S Coast Hwy

Laguna Beach

$7,000,000

427 La Marina

Corona Del Mar

$5,000,000

903 S Coast Hwy

Laguna Beach

$7,000,000

13 Linda Isle

Newport Beach

$5,000,000

1380 Pacific Way

Laguna Beach

$5,750,000

16 Via Perazul

Newport Coast

$4,650,000

725 Laguna Canyon Rd

Laguna Beach

$5,250,000

5 Via Cristallo

Newport Coast

$4,400,000

2512 Temple Hills

Laguna Beach

$4,749,000

16 Balboa Coves

Newport Beach

$4,100,000

105 Blue Lagoon

Laguna Beach

$4,200,000

16 Le Conte

Laguna Niguel

$4,000,000

116 Dumond

Laguna Beach

$3,000,000

27 Balboa Coves

Newport Beach

$4,000,000

2225 Juanita

Laguna Beach

$2,725,000

This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016. 1 All reports are published March 2017 based on data available from 01/01/2016 to 12/31/2016 for Laguna Beach, CA. © Trendgraphix, Inc.

105 Blue Lagoon, Laguna Beach | $4,200,000

Record-breaking sales. Proven results.

THE RIGHT MARKETING, EXPOSURE, AND NEGOTIATION WORKS.

10 CHANNEL VISTA | NEWPORT COAST

2741 OCEAN BOULEVARD | CORONA DEL MAR

23221 PRADERA ROAD | COTO DE CAZA

Highest price per square foot ($1,375) for a custom home in Newport Coast.

Highest price paid in the last two and a half years in Corona del Mar. Sold in seven days.

Highest price paid over the last 7 years in Coto de Caza.

Sold for $13,250,000

Sold for $8,810,000 with multiple offers

Sold for $7,500,000

2021 TAHUNA TERRACE | CORONA DEL MAR

20 PEPPERTREE | NEWPORT BEACH

105 BLUE LAGOON | LAGUNA BEACH

Highest price paid per square foot ($1,740) in the last fifteen years in non-bluff front, Irvine Terrace.

Sold in fourteen days.

Highest price paid on record for Bonita Canyon.

Highest price ever in Blue Lagoon.

Sold for $3,389,000

Sold for $4,200,000

Sold for $5,900,000 This representation is based on California Regional Multiple Listing Service statistics at the time of sale.

Skilled negotiation that never leaves money on the table.

29 CASTLEROCK | IRVINE

13 BALBOA COVES | NEWPORT BEACH

5 VIA CRISTALLO | NEWPORT COAST

Highest price paid per square foot ($870) in the last 12 months in Turtle Ridge. Sold for $550,000 more than the most recent model match.

Highest price paid in the community over the last 10 years.

Highest price paid for this model in the last 5 years, $1,000,000 more than the most recent model match.

Sold for $4,050,000

Sold for $2,950,000

Sold for $4,400,000

29 BAY DRIVE | LAGUNA BEACH

909 SUMMIT | LAGUNA BEACH

2767 E. OCEAN BOULEVARD | LONG BEACH

Sold in 27 days by auction. Previously listed by another agent for 145 days with no offers.

Sold in 30 days for $1,017 per square foot before being completed from architectural renderings.

Sold for $9,500,000

Sold for $2,250,000

Sold in 3 weeks by auction at $1,000,000 over opening bid minimum. Previously listed for 404 days.

Sold for $4,000,000

World-class aerial and still photography.

BUILDING BUYER EMOTION.

Newport Beach

Coto de Caza

Long Beach

Newport Coast

Coto de Caza

Newport Coast

23221 Pradera Road, Coto de Caza | $7,500,000

Exceptional interior and exterior videography.

MAKING YOUR HOME COME ALIVE.

Newport Coast

Newport Beach

Dana Point

Corona Del Mar

www.29Bay.com | www.2767EastOceanBlvd.com | www.104bluelagoon.com | www.2021TahunaTerrace.com

Customized concierge services.

CUTTING-EDGE TECHNOLOGY. PUT YOUR HOME ON STAGE.

3-D VIRTUAL WALK-THROUGH TOURS AND FLOOR PLANS | STAGING AND MERCHANDISING | ARCHITECTURAL RENDERINGS

bit.do/424vistaparada 424 Vista Parada, Newport Beach | $1,769,000

bit.do/909summit 909 Summit, Laguna Beach | $2,250,000

Imagination becomes reality.

ARCHITECTURAL RENDERINGS.

RENDERING

COMPLETED HOME

DURING CONSTRUCTION

RENDERINGS

COMPLETED HOME

Second Floor – Main Level

Fourth Floor - Loft Level

4th - Loft Level SHOWER

3rd - Bedroom Level

AC

BEDROOM #3 2

1

2nd - Main Level

3 x 7" = 1'-9"

BATH #3 FF 407'-6"

1st - Entry Level Garage Level 1

2

3

4

5

6

7

8

9

10

11

14

12

15

S

13

16 x 7 1/2" = 10'-0"

Side Elevation

OPEN TO BELOW

Front Elevation

TOP FLOOR DECK

28

25

27

24

26

23

22

20

21

First Floor - Entry Level

Garage Level

ELEVATOR

ELEVATOR

18

17

16

28 x 7 5/8" = 17'-2 1/2"

19

15

14

13

12

11

10

TRASH

9

8

7

GARAGE FLOOR PLAN

NO FLOOR HVAC

STUDY

ENTRY

6

5

PORCH

4

3

2

pc

1

ENTRY DECK

ELECTRIC METER GAS METER

The top-level loft functions as an ideal media room or third bedroom with a massive entertaining deck and private bathroom of Seagrass limestone and Calacatta Gold marble. The entry level offers a private office that could be a fourth bedroom with an ocean-view deck. Other features include 2-car garage with a full driveway, standing seam metal roof, central air conditioning, Nest thermostat, 8-foot solid core interior doors with matte lacquer finish, entry and elevator doors of solid core Rift Oak, Emtek door hardware, Toto toilets, and Brizo and Hansgrohe plumbing fixtures. This is truly a unique opportunity to enjoy a new home with design elements that combine form, function, style and quality for the most discerning buyers seeking only the finest luxury coastal living experience and lifestyle.

Custom website to showcase your home.

APPEAR FIRST IN SEARCH RESULTS WHEN SOMEONE SEARCHES FOR YOUR ADDRESS.

WWW.YOURHOMEADDRESS.COM • High-quality drone lifestyle video

• 3-D virtual walk-through technology and floor plans

• High-resolution photography

• Property features and amenities

• Driving directions and property mapping

• Digital brochure

www.2767EastOceanBlvd.com | www.104BlueLagoon.com | www.2021TahunaTerrace.com | www.29Bay.com | www.10ChannelVista.com

Extraordinary marketing to all the right places.

EXPERIENCE THE DIFFERENCE.

WWW.MAINBEACHREALTY.COM

WWW.DEANLUECK.COM

Marketing materials that deliver results.

8-PAGE BROCHURES DISTRIBUTED ELECTRONICALLY AND BY MAIL.

bit.do/23221pradera

bit.do/104bluelagoon

bit.do/909summit

104 Blue Lagoon, Laguna Beach | $3,200,000

Residential Customer Full

The MLS: Where effective digital exposure starts.

SOLD

List / Sold:

• Single Family Residence

2021 Tahuna Te • Corona del Mar 92625 4 beds, 4 baths • 3,389 sqft • 9,760 sqft lot • $1740.93/sqft • Built in 2002

$6,195,000 / $5,900,000

54 days on the market

ML# OC15124356

THERE IS A RIGHT WAY AND A WRONG WAY.

DETAILED HOME FEATURES

COPYWRITING

Spectacular, unobstructed panoramic views of the Harbor, Catalina Island and city lights from this magnificent single level Cape Cod home in Irvine Terrace constructed in 2002 by RDM Development. Vaulted plank ceilings, walls of glass, open floor plan and abundant light to take in the remarkable ocean vistas. Enter the private courtyard with tranquil salt water pool/spa and through a Dutch door to the Great Room with 180 degree ocean views.

Featuring French Quartersawn distressed oak hardwood flooring, Lutron lighting, Nest climate control and whole house sound. The kitchen offers Calcutta marble, appliances from Wolf and Sub Zero, center island, breakfast nook and sink overlooking the Pacific. An adjacent family room with beam ceilings, brick fireplace and covered terrace overlooks the pool and courtyard. The Great Room with soaring ceilings and fireplace features towering French doors opening to the ocean view terrace with fire pit, Lynx BBQ and unobstructed views of the harbor entrance. The master suite with distressed wood beams has unparalleled views from the harbor entrance to the Newport Pavilion. The elegant master bath features Calcutta marble, heated floors and claw tub. This immaculate home was featured on the Sherman Gardens and CDM Home Tours

Accurate mapping

Access to video and virtual 3D walk-through tour

Residential Customer Full

SOLD

List / Sold:

• Single Family Residence

2021 Tahuna Te • Corona del Mar 92625 4 beds, 4 baths • 3,389 sqft • 9,760 sqft lot • $1740.93/sqft • Built in 2002

$6,195,000 / $5,900,000

54 days on the market ML# OC15124356

Facts & Features • • • • • •

Listed on 06/08/2015 Original List Price of $6,195,000 One Level Home 2 Garage spaces/Attached Garage 2 Total parking spaces Family community

• • • • • •

Laundry available Heating available Fireplace available Patio available Pool and Spa Available View available

Interior • Rooms: All Bedrooms Down, Family Room, Formal Entry, Great

Room, Living Room, Main Floor Bedroom, Main Floor Master Bedroom, Master Suite, Separate Family Room, Walk-In Closet • Eating Area: Breakfast Counter / Bar, Breakfast Nook, Formal Dining Room

• Appliances: 6 Burner Stove, Barbecue, Built In Range, Dishwasher,

Double Oven, Garbage Disposal, Gas Range, Ice Maker, Microwave, Range/Stove Hood, Refrigerator, Trash Compactor, Water Line to Refrigerator • Other Interior Features: Bathtub, Beamed Ceilings, Built-Ins, CathedralVaulted Ceilings, Ceiling Fan, Crown Moldings, High Ceilings (9 Feet+), Home Automation System, Kitchen Island, Kitchen Open to Family Room, Living Room Deck Attached, Open Floor Plan, Recessed Lighting, Stone Counters, Wainscoting

Exterior • Lot Features: Access via City Streets, Ocean Side Of Highway 1 • Security Features: Carbon Monoxide Detector(s), Security System,

Spectacular, unobstructed panoramic views of the Harbor, Catalina Island and city lights from this magnificent single level Cape Cod home in Irvine Terrace constructed in 2002 by RDM Development. Vaulted plank ceilings, walls of glass, open floor plan and abundant light to take in the remarkable ocean vistas. Enter the private courtyard with tranquil salt water pool/spa and through a Dutch door to the Great Room with 180 degree ocean views.

Featuring French Quartersawn distressed oak hardwood flooring, Lutron lighting, Nest climate control and whole house sound. The kitchen offers Calcutta marble, appliances from Wolf and Sub Zero, center island, breakfast nook and sink overlooking the Pacific. An adjacent family room with beam ceilings, brick fireplace and covered terrace overlooks the pool and courtyard. The Great Room with soaring ceilings and fireplace features towering French doors opening to the ocean view terrace with fire pit, Lynx BBQ and unobstructed views of the harbor entrance. The master suite with distressed wood beams has unparalleled views from the harbor entrance to the Newport Pavilion. The elegant master bath features Calcutta marble, heated floors and claw tub. This immaculate home was featured on the Sherman Gardens and CDM Home Tours

Additional Information

Facts & Features

Dean Lueck

• • • • • •

Listed on 06/08/2015 Original List Price of $6,195,000 One Level Home 2 Garage spaces/Attached Garage 2 Total parking spaces Family community

• • • • • •

Laundry available Heating available Fireplace available Patio available Pool and Spa Available View available

Smoke Detector

• Standard sale • $510 HOA dues Yearly • Newport Mesa Unified School District

First Team Estates 4 Corporate Plaza #100 Newport Beach, 92660

• Sewer: Sewer In Street • Other Exterior Features: Barbecue Private, Lighting

• Corona Del Mar - Spyglass area • Orange County • Parcel # 05033302

BRE License #: 01752859 dlueck@cox.net

Interior • Rooms: All Bedrooms Down, Family Room, Formal Entry, Great

Room, Living Room, Main Floor Bedroom, Main Floor Master Bedroom, Master Suite, Separate Family Room, Walk-In Closet • Eating Area: Breakfast Counter / Bar, Breakfast Nook, Formal Dining Room

• Appliances: 6 Burner Stove, Barbecue, Built In Range, Dishwasher,

Double Oven, Garbage Disposal, Gas Range, Ice Maker, Microwave, Range/Stove Hood, Refrigerator, Trash Compactor, Water Line to Refrigerator • Other Interior Features: Bathtub, Beamed Ceilings, Built-Ins, CathedralVaulted Ceilings, Ceiling Fan, Crown Moldings, High Ceilings (9 Feet+), Home Automation System, Kitchen Island, Kitchen Open to Family Room, Living Room Deck Attached, Open Floor Plan, Recessed Lighting, Stone Counters, Wainscoting

Exterior • Lot Features: Access via City Streets, Ocean Side Of Highway 1 • Security Features: Carbon Monoxide Detector(s), Security System,

Smoke Detector

• Sewer: Sewer In Street • Other Exterior Features: Barbecue Private, Lighting

Additional Information • Standard sale • $510 HOA dues Yearly • Newport Mesa Unified School District

Dean Lueck First Team Estates 4 Corporate Plaza #100 Newport Beach, 92660

• Corona Del Mar - Spyglass area • Orange County • Parcel # 05033302

BRE License #: 01752859 dlueck@cox.net

Quality matters.

STUNNING PHOTOS WITH CAPTIONS

Fastest response to buyer inquiries.

WE RESPOND WITHIN 5 MINUTES –THE INDUSTRY AVERAGE IS 15 HOURS. 1

First Team® Real Estate

Buyer Expectations

Industry Average

100%

80%

60%

40%

20%

0%

Within 5 Minutes

Within 30 Minutes

Within 1 Hour

Within 2 Hours

Within 4 Hours

Same Day

1 Business Day

• Dedicated and licensed agents immediately answer buyer questions 7 days a week • Instant transfer to listing agent for showings and specific details about your home • Over 2,000 buyer inquiries per month

List with the company that has the most buyers.

3

1 3

Client Care Center Hours: Monday-Sunday 8:00am – 5:00pm (PST). 2 2015 NAR The Intelligent Internet Lead.

All reports are published March 2016 based on data available from 01/01/2015–12/31/2015 for Orange County, CA. © Trendgraphix, Inc.

2

Reaching millions of luxury home buyers online.

EXPOSE YOUR HOME TO WHERE THE RIGHT BUYERS ARE SEARCHING.

YOUR HOME

2,000 listing syndication affiliates.

Other company and product names may be trademarks or trade names of their respective owners.

424 Vista Parada, Newport Beach | $1,769,000

2021 Tahuna Terrace, Corona Del Mar | $5,900,000

Targeted marketing to top-selling agents.

YOUR HOME’S COMPELLING DETAILS, PHOTOS, AND VIDEO IN THOUSANDS OF INBOXES.

2767 E. Ocean Boulevard, Long Beach | Sold for $4,000,000

Privileged access to the world’s most affluent luxury home buyers.

INTERNATIONAL LUXURY HOME EXPOSURE THROUGH EXCLUSIVE PARTNERSHIPS.

CHRISTIE’S INTERNATIONAL REAL ESTATE • 136 Affiliated Brokerages • 1,200 Offices

LUXURY PORTFOLIO INTERNATIONAL® • 200+ Brokerages in 55 countries • 4,000 Offices with 128,000 agents • $351 Billion in sales volume in 2015

• 32,000 Agents

• Search in 9 languages and 60 currencies

• 45 Countries • $118 Billion in sales volume in 2015 • Search in 19 languages • 70 Million annual website visits • 64% of website traffic is from international buyers

• LuxeIntel identifies potential luxury home buyers in your area

JUWAI.COM – #1 LUXURY PROPERTY PORTAL FOR CHINESE BUYERS • The largest selection of international properties exposed to Chinese luxury home buyers • Get your property behind China’s Great Firewall • In-language, professional translation done for all luxury listings guarantees additional exposure • An exclusive audience of 2 million highnet-worth Chinese consumers

Unprecedented worldwide reach.

British Virgin Islands

Denmark

India

Australia

Canada

Dominican Republic

Ireland

Austria

Cayman Islands

England

Italy

Argentina

Saint Martin

Thailand

Monaco

Singapore

Trinidad & Tobago

New Zealand

South Africa

Turkey

Mexico

Bahamas

China

France

Luxembourg

Panama

Spain

United Arab Emirates

Belgium

Colombia

Germany

Malaysia

Portugal

Sweden

Uruguay

Belize

Costa Rica

Iceland

Mauritius

Puerto Rico

Switzerland

Virgin Islands

10 Channel Vista, Newport Coast | $13,250,000

Partnered with the world’s #1 luxury brands.

DELIVERING THE HIGHEST LEVEL OF GLOBAL EXPOSURE.

www.christiesrealestate.com

www.luxuryportfolio.com

NEWS

Effective luxury print advertising.

TARGETED INTERNATIONAL EXPOSURE. TRUSTED LUXURY EXPERTISE.

Coast Magazine

NEWPORT BEACH

Classic home featuring a waterside great room with dual fireplaces.

(594017)

$7,999,000 800-258-7630

COTO DE CAZA

$8,500,000

NEWPORT BEACH

$8,500,000

DANA POINT

Over 8,000-square-foot home on two lots with 180-degree views.

$7,200,000 800-258-7630

(594012)

LAGUNA BEACH

$4,949,000

NEWPORT BEACH

$4,195,000

Los Ranchos estate on 6.4 acres offering dramatic views.

Beautiful, 4-bedroom, 7-bathroom, Newport Coast home.

Walls of glass framing stunning ocean and Catalina Island views.

Nearly 6,650-square-foot, 5-bedroom, 7.5-bathroom pool-home.

(594020)

(594014)

(593949)

(593910)

800-387-1447

LONG BEACH

$2,995,000

TEMECULA

800-387-1451

$2,750,000

800-387-1447

HUNTINGTON BEACH

$2,548,000

SUNSET BEACH

800-258-7630

$2,499,000

Breathtaking ocean and Catalina Island views and teak decking.

6-bedroom estate featuring double master suites, 1,500-bottle wine cellar, pool and unobstructed views.

3-bedroom, 2-bathroom home with a 2-car garage and 45-foot dock.

3-bedroom, 2-bathroom home with a Jacuzzi and 1-car garage.

(594013)

(594015)

(594018)

(593867)

800-258-7630

NEWPORT BEACH

$2,495,000

TEMECULA

800-856-9352

$2,395,000

800-387-7925

LEMON HEIGHTS

$2,000,000

YORBA LINDA

800-229-3488

$1,689,000

Newport home with a low price and private dock.

Panoramic Temecula Valley, mountain, city light and sunset views.

Tudor-style home on a 27,680-square-foot lot in Lemon Heights.

3,705-square-foot, 4-bedroom, 3-bathroom, equestrian home.

(593911)

(594016)

(594021)

(593794)

800-258-7630

NEWPORT BEACH

$1,650,000

LAGUNA NIGUEL

800-856-9352

$1,449,888

800-387-1451

LADERA RANCH

$1,424,900

NORTH TUSTIN

800-679-5678

$1,399,900

3-bedroom, 3-bathroom, 2-story home on a huge lot with a pool.

5-bedroom, 3-bathroom, 3,500-square-foot home with an elevator.

Open house Sept. 24, 12-4; lunch at noon.

Open house Sept. 25, 1-4; lunch.

Sunset views, a cobblestone driveway, wine cellar and bonus room.

(593912)

(593752)

(593836)

(593799)

800-258-7630

COSTA MESA

800-387-1450

Kitchen with island, gorgeous master bedroom, fountain, barbecue and fire pit.

IRVINE

$1,249,900

Dutch front door, linen storage with walnut doors and 3-car garage.

4-bedroom, 3-bathroom residence on a 27,000-square-foot lot.

(593835)

800-387-7930

(594019)

(593751)

LONDON

$1,099,000

800-387-7930

800-229-3488

HONG KONG

SAN JUAN CAPISTRANO

MILAN

© 2016 First Team Estates®. All rights reserved.

$1,098,000

800-387-1450

PARIS

MIAMI

MURRIETA

800-387-1451

$1,075,000

4.55-acre ranch with 5 cross-fenced pastures and a 13-stall barn.

(593899)

NEW YORK

800-387-7922

ORANGE COUNTY www.firstteam.com

Reaching the right audience.

Other company and product names may be trademarks or trade names of their respective owners.

Know when and where your property will be marketed.

DETAILED MEDIA PLAN.

LOCAL ADVERTISING Orange County Register Featured placement on First Team Estates Sunday page April 2, 2017

11 LAGUNITA DRIVE | LAGUNA BEACH

SCHEDULED PRINT MEDIA

Orange County Register Featured placement on First Team Estates Sunday page April 2, 2017

OC Register, OC Estates Back Cover Featured placement on First Team Estates Saturday page April 1, 2017

Front Cover Placement The Daily Pilot OC Register (Luxury Real Estate Section)

LUXURY ADVERTISING

Christie’s International Real Estate Magazine Summer 2017

Luxury Portfolio Magazine Summer 2017

Nobleman Magazine Summer 2017

Wall Street Journal - US Spring 2017

Unique Homes Spring 2017

Modern Luxury May 2017

Luxe Interiors + Design Spring 2017

MAGAZINE OPPORTUNITIES**

Architectural Digest Niche Magazine Coast Magazine OC Metro The DuPont Registry Ocean Magazine Executive Agent Magazine Orange Coast Magazine Harbor Light Magazine Robb Report Modern Luxury Magazine Vivid Magazine Newport Beach Magazine

LOCAL ADVERTISING** Desert Sun Newport Beach Independent Huntington Beach Independent Laguna Beach Independent

LA Times East Edition North Orange County advertisement LA Times / Daily Pilot South Orange County advertisement OC Register Zoned Supplements Select any city in Orange County for hyper-local advertisement San Clemente Times Seal Beach Sun News

PUBLIC RELATIONS AND EDITORIAL COVERAGE

Orange County Register Press Release May 27, 2017

Christie’s International Network Luxury Portfolio Network Global and Local Media Outreach via PR Newswire

OC Register, OC Estates Back Cover Featured placement on First Team Estates Saturday page April 1, 2017 Front Cover Placement The Daily Pilot OC Register (Luxury Real Estate Section) LUXURY ADVERTISING Christie’s International Real Estate Magazine Summer 2017 Luxury Portfolio Magazine Summer 2017 Nobleman Magazine Summer 2017 Wall Street Journal - US Spring 2017 Unique Homes Spring 2017 Modern Luxury May 2017 Luxe Interiors + Design Spring 2017

PUBLIC RELATIONS AND EDITORIAL COVERAGE Orange County Register Press Release May 27, 2017 Christie’s International Network Luxury Portfolio Network Global and Local Media Outreach via PR Newswire

ONLINE ADVERTISING Custom YouTube Video Prominent placement on First Team YouTube channel FirstTeam.com, Featured Homes Placement on First Team Featured Homes Page April 5, 2017 Social Media Marketing “Talk of the Town” feature on First Team Social Media Profiles Facebook, Google+, Pinterest, Twitter, and Instagram April 4, 2017 Instagram Story Featured on MLS list date

Accountability and performance reviews.

CONSISTENT RESULTS AND FEEDBACK DELIVERED DIRECTLY TO YOU.

Weekly activity reports | Property views and impressions | Online and offline advertising re-cap | International traffic reports | Showing feedback

Languages (excluding English)

0

VISITS BY COUNTRY TOP 10 COUNTRIES* (Excluding United States)          

*Luxury Portfolio, LuxeAnalytics™ Data based on January 1, 2015 to December 31, 2015.

China France United Kingdom Germany Italy Canada Australia Denmark Ukraine Russian Federation

1,419,591 207,818 185,536 104,224 60,504 44,855 20,035 19,629 13,458 12,601

20,000

40,000

60,000

80,000

VISITS BY LANGUAGE TOP 9*

 English  Traditional Chinese  Japanese  German  French  Russian  Italian  Spanish  Portuguese

3,226,353 63,458 52,627 52,219 51,296 51,024 49,793 46,499 44,875

797 Nyes Place, Laguna Beach | $2,700,000

Staying ahead in a changing luxury marketplace.

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STRATEGIC PRICING ADVANTAGE Alignment for success: Marketing | Merchandising | Pricing | Accessibility

MARKET TRENDS SM Active vs. Pending vs. Sold Units For luxury homes sold in Corona del Mar, Laguna Beach, Newport Beach, Newport Coast

Active Units

Pending Units

Pending Backup Offers

Sold Units

700

BUYER PIPELINE Largest proprietary database of luxury buyers.

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600 500 400 300 200 100

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

0

This representation is based on information from California Regional Multiple Listing Service/Association of REALTORSÂŽ, published October 2016, for the period 10/3/2015 through 9/31/2016 for single family residences sold for $1 million and above.

The finest luxury home marketing. Proven results.

CARY GLENN REALTOR速 |

CalBRE# 01324860

949-813-2230

cglenn7708@aol.com www.mainbeachrealty.com

DEAN LUECK REALTOR速 |

CalBRE# 01752859

949-275-1801

dlueck@cox.net www.deanlueck.com

900 Glenneyre Street, Laguna Beach, CA 92651 | 327 3rd Street, Laguna Beach, CA 92651

MEITAL TAUB REALTOR速 |

CalBRE# 01871040

949-922-9552

MeitalTaub@Gmail.com MeitalTaub.FirstTeam.com An Affiliate of LUXURY PORTFOLIO INTERNATIONAL速