BRAND FONTS: PRINT*
*THESE FONTS ARE APPLICABLE FOR THE WFCA AND ALL OF ITS ENTITIES
PRIMARY - COMMUTERS SANS
Use for body copy and headlines
REGULAR - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
SEMIBOLD - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BOLD - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
EXTRA BOLD - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
HEAVY - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
SECONDARY - FREIGHT TEXT PRO Use for callouts and quotes
BOOK - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BOLD - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BOOK ITALIC - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BOLD ITALIC - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
*USE THESE FONTS WHEN:
Creating Branded WORD DOCUMENTS, POWERPOINT PRESENTATIONS, EMAIL SIGNATURES, etc. for enhanced font compatibility with the Microsoft 365 platform.
VERDANA (in place of Commuters Sans)
REGULAR - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BOLD - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
GEORGIA (in place of Freight Text Pro)
REGULAR - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BOLD - abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
LOGO USAGE
COLOR BLACK
REVERSE TO WHITE
RESPONSIVE LOGOS
For mobile use when the logo reduces in size.
FONT USAGE WITHIN THE WFCA LOGO
Commuters Sans Heavy
Commuters Sans Bold
PRIMARY COLORS
COLORS + MISSION STATEMENT
Medium Blue
PMS 7704
CMYK: 92 14 8 11
RGB: 0 144 190
HEX: 0090BE
Dark Blue
PMS 653
CMYK: 84 54 3 10
RGB: 42 103 164
HEX: 2A67A4
Light Blue
PMS 2218
CMYK: 55 9 16 1
RGB: 108 184 202
HEX: 6CB8CA
SECONDARY COLORS
Citron Green
PMS 7747
CMYK: 29 12 89 31
RGB: 137 131 54
HEX: 898D36
Dark Blue
PMS 648
CMYK: 100 69 0 46
RGB: 0 45 97
HEX: 002D61
Berry
PMS 220
CMYK: 84 54 3 10
RGB: 42 103 164
HEX: 2A67A4
GRADIENT
Medium Blue PMS 7704 to Dark Blue PMS 653
OUR MISSION:
The World Floor Covering Association is committed to ensuring the success and profitability of professional flooring dealers and representing the industry’s common interests.
USAGE EXAMPLES
The WFCA “BRACKETS” are an integral part of the brand design. They may be
THE WFCA PROVIDES VITAL BENEFITS AND GROWTH & LEARNING OPPORTUNITIES FOR YOU AND YOUR BUSINESS
GROW EVENTS
Navigating
LEADERSHIP LIVE
Each Friday, join Scott Humphrey, CEO of the WFCA, as he delivers a high-impact leadership message that speaks directly to the challenges, decisions, and mindset required to lead in today’s fast-paced business environment. From personal growth to team development, industry trends to timeless principles — Leadership Live offers practical guidance that moves people and organizations forward. And, it’s free!
ADVOCACY
Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Kaytie Pickett, the WFCA is committed to championing the causes and issues that are important to you as a retailer. Scan the QR code for the current issues impacting your business and learn how you can help to make your voice heard on the hill.
SEAL LEADERSHIP DEVELOPMENT AND CERTIFICATION PROGRAM
Change the way you lead, change the way you live. At
EMAIL SIGNATURE
NAME HERE
Title Here
WORLD FLOOR COVERING ASSOCIATION
855 Abutment Road, Suite 1 | Dalton, GA 30721 email@wfca.org
000.000.0000 WFCA.org
Name: Verdana Bold 10pt. HEX: 0090BE
Title: Verdana Regular 8 pt. HEX: 2A67A4
Company: Verdana Bold 8 pt. HEX: 2A67A4
Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4 Insert WFCA Email Sig Logo 1100px.jpg or FCITS Email Sig Logo 1100px.jpg
SOCIAL TEMPLATE PACKAGE
TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram
USAGE EXAMPLES
“FREIDA
she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry reflects the impact she’s already had—and the vision we have for what’s next.”
Mike Faust Carpeting by Mike
Chad Ogden QFloors
FREIDA STATEN
Humphrey CEO, WFCA
- Scott Humphrey CEO, WFCA
The WORLD FLOOR COVERING ASSOCIATION is committed to ensuring the success and profitability of professional flooring dealers and representing the industry’s common interests.
PROGRAM GUIDELINES
LOGO USAGE
COLOR BLACK
REVERSE TO WHITE
ICON
Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.
FONT USAGE WITHIN THE FCB2B LOGO
Commuters Sans Semi Bold
Commuters Sans Regular
Commuters Sans Heavy
PRIMARY COLORS
COLORS + VALUE STATEMENT
Medium Blue
PMS 7704
CMYK: 92 14 8 11
RGB: 0 144 190
HEX: 0090BE
Dark Blue
PMS 653
CMYK: 84 54 3 10
RGB: 42 103 164
HEX: 2A67A4
Light Blue
PMS 2218
CMYK: 55 9 16 1
RGB: 108 184 202
HEX: 6CB8CA Green
PMS 3285
CMYK: 100 0 57 1
RGB: 0 166 144
HEX: 00A690
GRADIENT
Dark Blue PMS 7704 to Green PMS 3285
VALUE STATEMENT:
EMPOWERING THE FLOORING INDUSTRY THROUGH DIGITAL CONNECTION
USAGE EXAMPLES
NOTE:
The WFCA “BRACKETS” continue to be an integral part of the brand design through its programs and entities. They may be used to set off and emphasize messaging within a layout.
BUSINESS CARDS
Sr. Director of Technology & Research
LEWIS DAVIS OUR MISSION: TO UTILIZE TECHNOLOGY STANDARDS TO ENHANCE BUSINESS RELATIONSHIPS, PERFORMANCE, AND CONNECTIVITY WITHIN THE FLOORING INDUSTRY.
762.209.3063 ldavis@wfca.org www.fcb2b.org
855 Abutment Road Suite 1 Dalton, GA 30721
EMAIL SIGNATURE
NAME HERE
Title Here
WORLD FLOOR COVERING ASSOCIATION
855 Abutment Road, Suite 1 | Dalton, GA 30721 email@wfca.org
P: 000.000.0000 ext. 000 FCB2B.org | WFCA.org
TO REQUEST BUSINESS CARDS: Contact fstaten@wfca.org
Name: Verdana Bold 10pt. HEX: 0090BE
Title: Verdana Regular 8 pt. HEX: 2A67A4
Company: Verdana Bold 8 pt. HEX: 2A67A4
Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4
EMPOWERING THE FLOORING INDUSTRY THROUGH DIGITAL CONNECTION
ZOOM MEETING BACKGROUNDS
ZOOM VIRTUAL MEETING BACKGROUNDS
NOTE:
The ICON and GRADIENT are a large part of this entity’s design. They may be incorporated to bring interest and drama to the visuals.
SOCIAL TEMPLATE PACKAGE
TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram CTA POST TOPIC TEXT GOES HERE
RECOGNITION SUGGESTED POST TYPE
FEATURE/ ANNOUNCEMENT
APPLICATION GALLERY
PROGRAM GUIDELINES
COLOR BLACK
REVERSE TO WHITE
ICON
Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.
FONT USAGE WITHIN THE FCITS LOGO
Commuters
Sans Semi Bold Commuters Sans Regular
Commuters Sans Heavy
COLORS + VALUE STATEMENT
PRIMARY COLORS
Dark Blue
PMS 653
CMYK: 84 54 3 10
RGB: 42 103 164
HEX: 2A67A4
Medium Blue
PMS 7704
CMYK: 92 14 8 11
RGB: 0 144 190
HEX: 0090BE
PMS 520
CMYK: 63 99 0 20
RGB: 103 31 121
HEX: 672A79
GRADIENT
Medium Blue PMS 7704 to Dark Blue PMS 653
VALUE STATEMENT:
YOUR SOURCE FOR CERTIFIED FLOORING INSPECTORS AND CONSULTING SERVICES
Purple
NOTE:
The WFCA “BRACKETS” continue to be an integral part of the brand design through its programs and entities. They may be used to set off and emphasize messaging within a layout.
BUSINESS CARDS
BETH BROWN SORRELL
Executive Director, FCITS
O: 706.259.4155
C: 770.547.1410 beth@fcits.org www.FCITS.org 855 Abutment Road Suite 1 Dalton, GA 30721
YOUR SOURCE FOR CERTIFIED FLOORING INSPECTORS AND CONSULTING SERVICES
TO REQUEST BUSINESS CARDS: Contact fstaten@wfca.org
EMAIL SIGNATURE
NAME HERE
Title Here
FLOORING CONSULTANTS & INSPECTION TRAINING SERVICES
email@fcits.org
P: 000.000.0000 or 000.000.0000
C: 000.000.0000
FCITS.org | WFCA.org
YOUR SOURCE FOR CERTIFIED FLOORING INSPECTORS AND CONSULTING SERVICES
Name: Verdana Bold 10pt. HEX: 0090BE
Title: Verdana Regular 8 pt. HEX: 2A67A4
Company: Verdana Bold 8 pt. HEX: 2A67A4
Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4
SOCIAL TEMPLATE PACKAGE
SUGGESTED
APPLICATION GALLERY
“FREIDA is not only a creative force— she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”
“Join us as we celebrate outstanding accomplishments representing both the impact already made and the vision for what’s ahead—driven by creativity, strategic thinking, and a commitment to excellence and growth.”
-Scott Humphrey CEO, WFCA
ZOOM MEETING BACKGROUNDS
ZOOM VIRTUAL MEETING BACKGROUNDS
NOTE:
The ICON and GRADIENT are a large part of this entity’s design. They may incorporated to bring interest and drama to the visuals.
PROGRAM GUIDELINES
COLOR BLACK
REVERSE TO WHITE
FONT USAGE WITHIN THE FCITS LOGO
Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.
Commuters Sans Semi Bold
Commuters Sans Regular
Commuters Sans Heavy
COLORS + VALUE STATEMENT
PRIMARY COLORS
Dark Blue
PMS 653
CMYK: 84 54 3 10
RGB: 42 103 164
HEX: 2A67A4
GRADIENT
Light Blue PMS 2218 to Dark Blue PMS 653
Light Blue
PMS 2218
CMYK: 55 9 16 1
RGB: 108 184 202
HEX: 6CB8CA
Purple
PMS 152
CMYK: 0 61 100 0
RGB: 245 128 32
HEX: F58020
VALUE STATEMENT:
RAISING THE STANDARD IN FLOORING INSTALLATION
THROUGH CERTIFICATION, TRAINING & INDUSTRY LEADERSHIP.
NOTE:
The WFCA “BRACKETS” continue to be an integral part of the brand design through its programs and entities. They may be used to set off and emphasize messaging within a layout.
BUSINESS CARDS
EMAIL SIGNATURE To Come
NAME HERE
Title Here
INTERNATIONAL CERTIFIED FLOORING INSTALLERS
855 Abutment Road, Suite 1 | Dalton, GA 30721
email@cfiinstallers.org
P: 000.000.0000
C: 000.000.0000
CFIINSTALLERS.org | WFCA.org
RAISING
Name: Verdana Bold 10pt. HEX: 0090BE
Title: Verdana Regular 8 pt. HEX: 2A67A4
Company: Verdana Bold 8 pt. HEX: 2A67A4
Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4
SOCIAL TEMPLATE PACKAGE
SUGGESTED POST TYPE
EVENTS OR ANNOUNCEMENTS
TRAINING
GROW BUSINESS SUCCESS EVENT ANNOUNCEMENT
TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram
GENERAL POSTS
RECOGNITION
JOHN STEIER
ZOOM VIRTUAL MEETING BACKGROUNDS
PROGRAM GUIDELINES
COLOR BLACK
REVERSE TO WHITE
ICON
Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.
FONT USAGE WITHIN THE NFIC LOGO
Commuters Sans Semi Bold Commuters Sans Regular
Commuters Sans Heavy
COLORS + VALUE STATEMENT
PRIMARY COLORS
Dark Blue
PMS 653
CMYK: 84 54 3 10
RGB: 42 103 164
HEX: 2A67A4
Medium Blue
PMS 7704
CMYK: 92 14 8 11
RGB: 0 144 190
HEX: 0090BE
Light Blue
PMS 2218
CMYK: 55 9 16 1
RGB: 108 184 202
HEX: 6CB8CA
Red/Orange
PMS 1788
CMYK: 0 93 82 0
RGB: 239 56 58
HEX:EF383A
VALUE STATEMENT:
IMPROVING NATURAL FIBER INSTALLATION THROUGH EDUCATION, CERTIFICATION, AND CRAFTMANSHIP EXCELLENCE.
SOCIAL TEMPLATE PACKAGE
TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram EVENT OR TRAINING more details about the event or training go here
TITLE HERE
Additional details or information here: Emphasis here TITLE
JOHN DOE People Making A Difference