WFCA Brand Flipbook

BRAND GUIDELINES

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TA B L E O F C O N T E N T S

WFCA BRAND FONTS FOR WFCA + ALL ENTITIES............................................ 4 BRAND LOGO USAGE.................................................................................... 6 BRAND COLORS............................................................................................. 7 MISSION STATEMENT.................................................................................... 7 USAGE EXAMPLES......................................................................................... 8-12 PRINT ADS........................................................................................... 8 BUSINESS CARDS.............................................................................. 9 EMAIL SIGNATURE............................................................................. 9 SOCIAL TEMPLATES......................................................................... 10-11 DIGITAL USAGE EXAMPLES............................................................ 12

FCB2B BRAND FONTS FOR WFCA + ALL ENTITIES............................................ 4 FCB2B LOGO USAGE..................................................................................... 14 FCB2B COLORS.............................................................................................. 15 VALUE STATEMENT....................................................................................... 15 USAGE EXAMPLES......................................................................................... 16-19 BUSINESS CARDS.............................................................................. 16 EMAIL SIGNATURE............................................................................. 16 ZOOM MEETING BACKGROUNDS................................................... 17 SOCIAL TEMPLATES......................................................................... 18-19

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FCITS BRAND FONTS FOR WFCA + ALL ENTITIES............................................ 4 FCITS LOGO USAGE....................................................................................... 21 FCITS COLORS................................................................................................ 22 VALUE STATEMENT....................................................................................... 22 USAGE EXAMPLES......................................................................................... 23-26 BUSINESS CARDS.............................................................................. 23 EMAIL SIGNATURE............................................................................. 23 SOCIAL TEMPLATES......................................................................... 24-25 ZOOM MEETING BACKGROUNDS................................................... 26

CFI BRAND FONTS FOR WFCA + ALL ENTITIES............................................ 4 CFI LOGO USAGE............................................................................................ 29 CFI COLORS..................................................................................................... 30 VALUE STATEMENT....................................................................................... 30 USAGE EXAMPLES......................................................................................... 31-34 EMAIL SIGNATURE............................................................................. 31 SOCIAL TEMPLATES......................................................................... 32-33 ZOOM MEETING BACKGROUNDS................................................... 34

NFIC BRAND FONTS FOR WFCA + ALL ENTITIES............................................ 4 NFIC LOGO USAGE......................................................................................... 36 NFIC COLORS.................................................................................................. 37 SOCIAL TEMPLATES...................................................................................... 38-39 3

BRAND FONTS: PRINT*

*THESE FONTS ARE APPLICABLE FOR THE WFCA AND ALL OF ITS ENTITIES

PRIMARY - COMMUTERS SANS Use for body copy and headlines

SECONDARY - FREIGHT TEXT PRO Use for callouts and quotes

REGULAR - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOOK - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

SEMIBOLD - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOLD - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOLD - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOOK ITALIC - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

EXTRA BOLD - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOLD ITALIC - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

HEAVY - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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M I C R O S O F T F O N T S : D I G I TA L*

*USE THESE FONTS WHEN: Creating Branded WORD DOCUMENTS, POWERPOINT PRESENTATIONS, EMAIL SIGNATURES, etc. for enhanced font compatibility with the Microsoft 365 platform.

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VERDANA (in place of Commuters Sans)

GEORGIA (in place of Freight Text Pro)

REGULAR - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

REGULAR - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOLD - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOLD - abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

LOGO USAGE

COLOR

BLACK

REVERSE TO WHITE

RESPONSIVE LOGOS For mobile use when the logo reduces in size.

Commuters Sans Heavy

FONT USAGE WITHIN THE WFCA LOGO

Commuters Sans Bold 6

COLORS

+ M I S S I O N S TAT E M E N T

PRIMARY COLORS

Medium Blue

Dark Blue

Light Blue

PMS 7704

PMS 653

PMS 2218

CMYK: 92 14 8 11

CMYK: 84 54 3 10

CMYK: 55 9 16 1

RGB: 0 144 190

RGB: 42 103 164

RGB: 108 184 202

HEX: 0090BE

HEX: 2A67A4

HEX: 6CB8CA

SECONDARY COLORS

GRADIENT

Citron Green

Dark Blue

Berry

Medium Blue PMS 7704

PMS 7747

PMS 648

PMS 220

to Dark Blue PMS 653

CMYK: 29 12 89 31

CMYK: 100 69 0 46

CMYK: 84 54 3 10

RGB: 137 131 54

RGB: 0 45 97

RGB: 42 103 164

HEX: 898D36

HEX: 002D61

HEX: 2A67A4

OUR MISSION: The World Floor Covering Association is committed to ensuring the success and profitability of professional flooring dealers and representing the industry’s common interests.

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USAGE EXAMPLES

NOTE: The WFCA “BRACKETS” are an integral part of the brand design. They may be used to set off and emphasize messaging within a layout.

PRINT ADS PROVIDING VITAL BENEFITS AND GROWTH & LEARNING OPPORTUNITIES THE WFCA PROVIDES VITAL BENEFITS AND GROWTH & LEARNING OPPORTUNITIES FOR YOU AND YOUR BUSINESS

GROW EVENTS Navigating Business Success Join our exclusive Grow With Us Live Event Series and connect with top industry experts to gain valuable insights and knowledge. Each month, we explore diverse topics followed by a dynamic Q&A. Don’t miss out on this educational opportunity.

GROW EVENTS Navigating Business Success Join our exclusive Grow With Us Live Event Series and connect with top industry experts to gain valuable insights and knowledge. Each month, we explore diverse topics followed by a dynamic Q&A. Don’t miss out on this educational opportunity.

LEADERSHIP LIVE

COME GROW WITH US!

Each Friday, join Scott Humphrey, CEO of the WFCA, as he delivers a high-impact leadership message that speaks directly to the challenges, decisions, and mindset required to lead in today’s fast-paced business environment. From personal growth to team development, industry trends to timeless principles — Leadership Live offers practical guidance that moves people and organizations forward. And, it’s free!

LEADERSHIP LIVE Each Friday, join Scott Humphrey, CEO of the WFCA, as he delivers a high-impact leadership message that speaks directly to the challenges, decisions, and mindset required to lead in today’s fast-paced business environment. From personal growth to team development, industry trends to timeless principles — Leadership Live offers practical guidance that moves people and organizations forward. And, it’s free!

ADVOCACY

Because of you, we are most powerful when we work together to address the key issues that affect our rapidly and dramatically changing industry.

Because of you, we are stronger together.

Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Kaytie Pickett, the WFCA is committed to championing the causes and issues that are important to you as a retailer. Scan the QR code for the current issues impacting your business and learn how you can help to make your voice heard on the hill.

SEAL LEADERSHIP DEVELOPMENT AND CERTIFICATION PROGRAM Change the way you lead, change the way you live.

At WFCA, we believe that great leaders don’t just appear—they’re shaped by intentional development, mentorship, and collaboration.

Whether you’re a seasoned professional or just starting your leadership journey, our mission is to equip you with the tools, inspiration, and community to thrive.

The World Floor Covering Association is committed to ensuring the success and profitability of professional flooring dealers and representing the industry’s common interests.

SEAL LEADERSHIP DEVELOPMENT AND CERTIFICATION PROGRAM

BROWSE PAST EPISODES

PROVIDING VITAL BENEFITS AND GROWTH & LEARNING OPPORTUNITIES FOR YOU AND YOUR BUSINESS LEARN MORE HERE

GROW EVENTS Navigating Business Success Join our exclusive Grow With Us Live Event Series and connect with top industry experts to gain valuable insights and knowledge. Each month, we explore LEARN MORE diverse topics followed by a dynamic & SIGN UP Q&A. Don’t miss out on this educational opportunity.

ADVOCACY Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Kaytie Pickett, the WFCA is committed to championing The World Floor Covering the causes and issues that are important Association is committed to to you ensuring the success and as a retailer. Scan the QR code for the current profitability of professional issues impacting your business and learn flooring dealers and how you representing the industry’s can help to make your voice heard on the hill. common interests.

LEARN MORE HERE

COME GROW WITH US!

SEAL LEADERSHIP DEVELOPMENT AND CERTIFICATION PROGRAM Change the way you lead, change the way you live. At WFCA, we believe that great leaders don’t just appear—they’re shaped by intentional development, mentorship, and collaboration.

Whether you’re a seasoned professional or just starting your leadership journey, our mission is to equip you with the tools, inspiration, and community to thrive.

LEADERSHIP LIVE Each Friday, join Scott Humphrey, CEO of the WFCA, as he delivers a high-impact leadership message that speaks directly to the challenges, decisions, and mindset required to lead in today’s fast-paced business environment. From personal growth to team development, industry trends to timeless principles — Leadership Live offers practical guidance that moves people and organizations forward. And, it’s free!

LEARN MORE & SIGN UP

Because of you, we are stronger together.

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BROWSE PAST EPISODES

Change the way you lead, change the way you live.

At WFCA, we believe that great leaders don’t just appear—they’re shaped by intentional development, mentorship, and collaboration. Whether you’re a seasoned professional or just starting your leadership journey, our mission is to equip you with the tools, inspiration, and community to thrive.

ADVOCACY Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Kaytie Pickett, the WFCA is committed to championing the causes and issues that are important to you as a retailer.

Scan the QR code for the current issues impacting your business and learn how you can help to make your voice heard on the hill.

USAGE EXAMPLES

BUSINESS CARDS

The WORLD FLOOR COVERING ASSOCIATION is committed to ensuring the success and profitability of professional flooring dealers and representing the industry’s common interests.

The WORLD FLOOR COVERING ASSOCIATION is committed to ensuring the success and profitability of professional flooring dealers and representing the industry’s common interests.

VISIT WFCA

VISIT WFCA

BACK SIDE Option A

BACK SIDE Option B

TO REQUEST BUSINESS CARDS: Contact fstaten@wfca.org

EMAIL SIGNATURE

NAME HERE Title Here

Name: Verdana Bold 10pt. HEX: 0090BE Title: Verdana Regular 8 pt. HEX: 2A67A4

WORLD FLOOR COVERING ASSOCIATION 855 Abutment Road, Suite 1 | Dalton, GA 30721 email@wfca.org

Company: Verdana Bold 8 pt. HEX: 2A67A4 Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4

000.000.0000 WFCA.org EMPOWERING THE FLOORING INDUSTRY THROUGH LEADERSHIP, ADVOCACY, EDUCATION, AND A VOICE THAT MAKES A DIFFERENCE.

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Insert WFCA Email Sig Logo 1100px.jpg or FCITS Email Sig Logo 1100px.jpg

S O C I A L T E M P L AT E P A C K A G E

TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram

SUGGESTED POST TYPE TUESDAY TIPS

Scott Humphrey WFCA

FEATURE/ ANNOUNCEMENT

DISCUSS KEY INITIATIVES FOR THE WFCA Sam O’Krent O’Krent Floors

THRIVE LEADERSHIP LIVE & GROW BUSINESS SUCCESS

“FREIDA is not only a creative force— she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

- Scott Humphrey CEO, WFCA

RECOGNITION “FREIDA is not only a creative force—

she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

“FREIDA is not only a creative force— she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

- Scott Humphrey CEO, WFCA

Scott Humphrey CEO, WFCA

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NAME HERE

USAGE EXAMPLES

APPLICATION GALLERY

How Retailers Can Recruit and Retain SKILLED FLOORING INSTALLERS

Mike Faust

Carpeting by Mike

Scott Humphrey

JOIN US IN BOOTH #2413

DISCUSS KEY INITIATIVES FOR THE WFCA

WFCA

Sam O’Krent Chad Ogden

O’Krent Floors

QFloors

“FREIDA is not only a creative force—

she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

-Scott Humphrey CEO, WFCA

“FREIDA is not only a creative force—

FREIDA STATEN

she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

“We celebrate outstanding accomplishments representing both the impact already made and the vision for what’s ahead—driven by creativity, strategic thinking, and a commitment to excellence.”

- Scott Humphrey CEO, WFCA

Scott Humphrey CEO, WFCA

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D I G I TA L U S A G E E X A M P L E S

the

The official newsletter of the World Floor Covering Association

May 10, 2025

Experience Education. Connection. Innovation.

Sheraton Music City Hotel Nashville, TN

September 16-18

The WORLD FLOOR COVERING ASSOCIATION is committed to ensuring the success and profitability of professional flooring dealers and representing the industry’s common interests.

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REGISTER NOW!

PROGRAM GUIDELINES

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LOGO USAGE

COLOR

BLACK

REVERSE TO WHITE

ICON Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.

Commuters Sans Semi Bold

FONT USAGE WITHIN THE FCB2B LOGO

Commuters Sans Regular 14

Commuters Sans Heavy

COLORS

+ VA L U E S TAT E M E N T

PRIMARY COLORS

Dark Blue

Light Blue

Green

PMS 7704

PMS 653

PMS 2218

PMS 3285

CMYK: 92 14 8 11

CMYK: 84 54 3 10

CMYK: 55 9 16 1

CMYK: 100 0 57 1

RGB: 0 144 190

RGB: 42 103 164

RGB: 108 184 202

RGB: 0 166 144

HEX: 0090BE

HEX: 2A67A4

HEX: 6CB8CA

HEX: 00A690

Medium Blue

GRADIENT

Dark Blue PMS 7704 to Green PMS 3285

VALUE STATEMENT: EMPOWERING THE FLOORING INDUSTRY THROUGH DIGITAL CONNECTION

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USAGE EXAMPLES

NOTE: The WFCA “BRACKETS” continue to be an integral part of the brand design through its programs and entities. They may be used to set off and emphasize messaging within a layout.

BUSINESS CARDS

TO REQUEST BUSINESS CARDS: Contact fstaten@wfca.org

LEWIS DAVIS Sr. Director of Technology & Research

762.209.3063 ldavis@wfca.org www.fcb2b.org 855 Abutment Road Suite 1 Dalton, GA 30721

VISIT FCB2B

OUR MISSION: TO UTILIZE TECHNOLOGY STANDARDS TO ENHANCE BUSINESS RELATIONSHIPS, PERFORMANCE, AND CONNECTIVITY WITHIN THE FLOORING INDUSTRY.

EMAIL SIGNATURE NAME HERE Title Here WORLD FLOOR COVERING ASSOCIATION 855 Abutment Road, Suite 1 | Dalton, GA 30721 email@wfca.org

Name: Verdana Bold 10pt. HEX: 0090BE Title: Verdana Regular 8 pt. HEX: 2A67A4 Company: Verdana Bold 8 pt. HEX: 2A67A4 Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4

P: 000.000.0000 ext. 000 FCB2B.org | WFCA.org

EMPOWERING THE FLOORING INDUSTRY THROUGH DIGITAL CONNECTION

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Insert FCB2B Email Sig Logo 1180px.jpg

ZOOM MEETING BACKGROUNDS

ZOOM VIRTUAL MEETING BACKGROUNDS

NOTE: The ICON and GRADIENT are a large part of this entity’s design.

They may be incorporated to bring interest and drama to the visuals.

17

S O C I A L T E M P L AT E P A C K A G E

TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram

SUGGESTED POST TYPE FEATURE/ ANNOUNCEMENT

CTA POST TOPIC TEXT GOES HERE

RECOGNITION

18

USAGE EXAMPLES

APPLICATION GALLERY

Celebrating

CYNCLY, RFMS, & THE DIXIE GROUP Congratulations on achieving certification for version 3.2 of the FCB2B standard!

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PROGRAM GUIDELINES

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LOGO USAGE

COLOR

BLACK

REVERSE TO WHITE

ICON

Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.

Commuters Sans Semi Bold

FONT USAGE WITHIN THE FCITS LOGO

Commuters Sans Regular 21

Commuters Sans Heavy

COLORS

+ VA L U E S TAT E M E N T

PRIMARY COLORS

Dark Blue

Medium Blue

Purple

PMS 653

PMS 7704

PMS 520

CMYK: 84 54 3 10

CMYK: 92 14 8 11

CMYK: 63 99 0 20

RGB: 42 103 164

RGB: 0 144 190

RGB: 103 31 121

HEX: 2A67A4

HEX: 0090BE

HEX: 672A79

GRADIENT

Medium Blue PMS 7704 to Dark Blue PMS 653

VALUE STATEMENT: YOUR SOURCE FOR CERTIFIED FLOORING INSPECTORS AND CONSULTING SERVICES

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USAGE EXAMPLES

NOTE: The WFCA “BRACKETS” continue to be an integral part of the brand design through its programs and entities. They may be used to set off and emphasize messaging within a layout.

BUSINESS CARDS

BETH BROWN SORRELL

Executive Director, FCITS O: 706.259.4155 C: 770.547.1410 beth@fcits.org www.FCITS.org 855 Abutment Road Suite 1 Dalton, GA 30721

VISIT FCITS

YOUR SOURCE FOR

TO REQUEST BUSINESS CARDS: Contact fstaten@wfca.org

CERTIFIED FLOORING INSPECTORS AND CONSULTING SERVICES

EMAIL SIGNATURE NAME HERE Title Here FLOORING CONSULTANTS & INSPECTION TRAINING SERVICES

Name: Verdana Bold 10pt. HEX: 0090BE Title: Verdana Regular 8 pt. HEX: 2A67A4 Company: Verdana Bold 8 pt. HEX: 2A67A4 Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4

email@fcits.org P: 000.000.0000 or 000.000.0000 C: 000.000.0000 FCITS.org | WFCA.org

YOUR SOURCE FOR CERTIFIED FLOORING INSPECTORS AND CONSULTING SERVICES

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Insert FCITS Email Sig Logo 1180px.jpg

S O C I A L T E M P L AT E P A C K A G E

TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram

SUGGESTED POST TYPE FEATURE/ ANNOUNCEMENT Leading Text Here

POST DETAILS MAIN SECTION MONTH 0-0

POST DETAILS HERE POST DETAILS HERE POST DETAILS HERE

RECOGNITION “FREIDA is not only a creative force— she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

“MARY is not only a creative force— she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

- Scott Humphrey CEO, WFCA

24

USAGE EXAMPLES

APPLICATION GALLERY

“FREIDA is not only a creative force—

she’s a strategic thinker with an unwavering commitment to serving our members and advancing our industry...and this new role reflects the impact she’s already had—and the vision we have for what’s next.”

“Join us as we celebrate outstanding accomplishments representing both the impact already made and the vision for what’s ahead—driven by creativity, strategic thinking, and a commitment to excellence and growth.”

- Scott Humphrey CEO, WFCA

25

ZOOM MEETING BACKGROUNDS

ZOOM VIRTUAL MEETING BACKGROUNDS

NOTE: The ICON and GRADIENT are a large part of this entity’s design.

They may incorporated to bring interest and drama to the visuals.

26

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PROGRAM GUIDELINES

LOGO USAGE

COLOR

BLACK

REVERSE TO WHITE

Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.

Commuters Sans Semi Bold

FONT USAGE WITHIN THE FCITS LOGO

Commuters Sans Regular 29

Commuters Sans Heavy 29

COLORS

+ VA L U E S TAT E M E N T

PRIMARY COLORS

Dark Blue

Light Blue

Purple

PMS 653

PMS 2218

PMS 152

CMYK: 84 54 3 10

CMYK: 55 9 16 1

CMYK: 0 61 100 0

RGB: 42 103 164

RGB: 108 184 202

RGB: 245 128 32

HEX: 2A67A4

HEX: 6CB8CA

HEX: F58020

GRADIENT

Light Blue PMS 2218 to Dark Blue PMS 653

VALUE STATEMENT: RAISING THE STANDARD IN FLOORING INSTALLATION THROUGH CERTIFICATION, TRAINING & INDUSTRY LEADERSHIP.

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USAGE EXAMPLES

NOTE: The WFCA “BRACKETS” continue to be an integral part of the brand design through its programs and entities. They may be used to set off and emphasize messaging within a layout.

BUSINESS CARDS

To Come

EMAIL SIGNATURE NAME HERE Title Here INTERNATIONAL CERTIFIED FLOORING INSTALLERS 855 Abutment Road, Suite 1 | Dalton, GA 30721 email@cfiinstallers.org P: 000.000.0000

Name: Verdana Bold 10pt. HEX: 0090BE Title: Verdana Regular 8 pt. HEX: 2A67A4 Company: Verdana Bold 8 pt. HEX: 2A67A4 Address + Phone + Website: Verdana Regular 8 pt. HEX:2A67A4

C: 000.000.0000 CFIINSTALLERS.org | WFCA.org

RAISING THE STANDARD IN FLOORING INSTALLATION THROUGH CERTIFICATION, TRAINING & INDUSTRY LEADERSHIP.

31

Insert FCITS Email Sig Logo 1180px.jpg

S O C I A L T E M P L AT E P A C K A G E

SUGGESTED POST TYPE EVENTS OR ANNOUNCEMENTS

TRAINING

GROW BUSINESS SUCCESS EVENT ANNOUNCEMENT

GENERAL POSTS

RECOGNITION

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TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram

USAGE EXAMPLES

APPLICATION GALLERY

JOHN STEIER

People Making A Difference

Join Us At BOOTH 7077

TRAINING SESSION DISCOVER THE SPEEDLINK SPLINE

Mandalay Bay Convention Center Las Vegas, NV January 27-30, 2024

Join Us At Booth 7077

TISE Surfaces Las Vegas, NV

JANUARY 27-30

33

Featuring CHASE MELUCH Sr. Category Manager at Shaw/TotalWorx

ZOOM MEETING BACKGROUNDS

ZOOM VIRTUAL MEETING BACKGROUNDS

34

PROGRAM GUIDELINES

35

LOGO USAGE

COLOR

BLACK

REVERSE TO WHITE

ICON

Usage must be approved by Freida Staten when using the logo without “powered by the WFCA” tag line.

Commuters Sans Semi Bold

FONT USAGE WITHIN THE NFIC LOGO

Commuters Sans Regular 36

Commuters Sans Heavy

COLORS

+ VA L U E S TAT E M E N T

PRIMARY COLORS

Dark Blue

Medium Blue

Light Blue

Red/Orange

PMS 653

PMS 7704

PMS 2218

PMS 1788

CMYK: 84 54 3 10

CMYK: 92 14 8 11

CMYK: 55 9 16 1

CMYK: 0 93 82 0

RGB: 42 103 164

RGB: 0 144 190

RGB: 108 184 202

RGB: 239 56 58

HEX: 2A67A4

HEX: 0090BE

HEX: 6CB8CA

HEX:EF383A

VALUE STATEMENT: IMPROVING NATURAL FIBER INSTALLATION THROUGH EDUCATION, CERTIFICATION, AND CRAFTMANSHIP EXCELLENCE.

37

S O C I A L T E M P L AT E P A C K A G E

TEMPLATE PACKAGE for use on FaceBook, LinkedIn, Instagram

SUGGESTED POST TYPE FEATURE/ ANNOUNCEMENT

ANNOUNCEMENT/ TRAINING/EVENT

TITLE HERE MONTH 0 - 0 City, State

TITLE HERE

MONTH 0 - 0 City, State or Details

MONTH 0 - 0 City, State or Details

Post details and small copy go here.

Emphasis Here.

Post details and small copy go here.

Emphasis Here.

EVENT OR TRAINING HERE

EVENT OR TRAINING HERE

more details about the event or training below

Installer Certification Icon Goes Here

LENGTHY POST/ HIGHLY DETAILED

TITLE HERE

more details about the event or training below

EVENT OR TRAINING

more details about the event or training go here Additional details or information here: Emphasis here

DETAILS ABOUT THE INSTALLER CERTIFICATION GOES HERE

CERTIFIED INSTALLER TRAINING INFO HERE Day, Month and Date Range Time or more details here City, State or additional details

LOGO ETC GOES HERE

RECOGNITION

IMAGE HERE

IMAGE HERE

IMAGE HERE

TITLE HERE Sub-title Here

NAME HERE

People Making A Difference

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USAGE EXAMPLES

APPLICATION GALLERY

JOHN DOE

People Making A Difference

INSTALLATION TRAINING

on Seagrass, Sisal, Flatweave & Hand-made Carpets Check out our website for details: nficnet.com

WOVEN & TUFTED WOOL, SEAGRASS, SISAL & FLATWEAVE CARPETS

3-DAY TRAINING & CERTIFICATION Wednesday April 9 Friday April 11 Dalton, GA

39

Check out our website for details: nficnet.com

INSTALLATION TRAINING

on Seagrass, Sisal, Flatweave & Hand-made Carpets