FlorinSquareStaffandAssociates
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Welcome to Florin Square
The Beautification of Florin Road
ACommunity-Led Revival
In March 2025, the Florin Road corridor in South Sacramento completed a stunning transformation thanks to a dedicated beautification initiative sponsored by Caltrans and led through the collaborative efforts of the Sojourner Truth African Heritage Museum, the City of Sacramento, Florin Road Partnership, and FSCDC. This joint effort brought new life to one of South Sacramento’s most vital and culturally rich commercial corridors, blending public art, community pride, and long-overdue cleanup and restoration.
For years, Florin Road has served as a central artery for South Sacramento’s residents and businesses, but like many urban corridors, it faced issues with neglect—trash, graffiti, and outdated infrastructure impacted its appearance and economic potential. The 2025 beautification project sought to reverse that narrative, placing community identity and cultural expression at the forefront of the revitalization effort.
One of the most striking elements of the project was the installation of “Harlem Chairs”—colorful, oversized public seating pieces inspired by the legacy of Harlem’s creative renaissance. Strategically placed throughout the corridor, the Harlem Chairs provide more than just rest stops; they are cultural landmarks that invite conversation, gathering, and reflection.
Murals now cover the once-blank walls of several local businesses, telling stories of resilience, heritage, and neighborhood pride. These vibrant works were designed by an incredible roster of local artists who reflect the area’s richAfrican American, Latino, andAsian communities. The art not only beautifies the streetscape but serves as a living gallery honoring the history and hopes of South Sacramento.
In addition to public art, the project prioritized the cleanup of long-standing issues. Volunteers and city crews worked together to remove graffiti, clear debris, and refresh landscaping along the corridor. New lighting and signage enhancements also contributed to making the area more welcoming and secure for both residents and visitors.
The beautification of Florin Road is more than a surface-level makeover—it is a symbol of community collaboration and investment. It shows what is possible when public agencies, nonprofits, local artists, and businesses unite around a shared goal: to restore pride, attract economic opportunity, and elevate the everyday experience of those who live and work along this historic corridor. This project represents a major step forward in creating a safer, more beautiful, and more culturally vibrant Florin Road.
Chair photos by Kevin Coleman, location of these chairs 2251 Florin Road, Sacramento CA
Aaron Boyce, nationally known public speaker andAuthor of “Seize the Opportunity...and other marketing tips” serves as the Marketing Director of Florin Square and the Executive Director of Florin Square Community Development Corporation (FSCDC). He is available for small business consultations, public speaking training, as well as keynotes, seminars, and workshops. ab.fscdc@yahoo.com. (916) 215-1831.
“The Strategy of Giving Back in Business”
In today’s dynamic marketplace, businesses are increasingly expected to do more than deliver quality products or services—the y are called upon to be socially responsible contributors to the communities they serve. The strategy of giving back in business is more than a philanthropic gesture; it is a deliberate, impactful approach that aligns corporate objectives with social good. When properly integrated into business models, giving back becomes a powerful tool for brand building, employee engagement, customer loyalty, and long-term sustainability.
At its core, giving back refers to any effort by a business to support social, environmental, or community causes.This can include charitable donations, sponsorships, volunteerism, pro bono services, or long-term partnerships with nonprofits and community organizations. For many companies, especially small to mid-sized enterprises, giving back may also take the form of local engagement—supporting youth programs, education initiatives, job fairs, or small business development in under-resourced areas.
One of the most effective strategies is to align giving initiatives with a company’s mission and expertise.Amarketing agency, for instance, may offer branding support to nonprofits, while a construction firm might donate materials and labor to build community spaces. Such alignment enhances the authenticity and sustainability of the effort, while reinforcing the business’s core identity.
Moreover, giving back helps build brand equity Consumers are increasingly driven by values, choosing to support businesses that reflect their social concerns.Awell-publicized community initiative can generate goodwill, increase media visibility, and differentiate a business in competitive markets. It becomes part of the narrative that customers remember and support.
Internally, businesses that give back also benefit from increased employee satisfaction and retention. Workers are proud to be associated with a company that contributes to a greater good. Programs that encourage employees to volunteer or participate in community outreach foster a sense of purpose and team cohesion.
Finally, giving back is a long-term investment. While the return may not be immediately financial, the goodwill it generates contributes to a resilient reputation, increased referrals, and lasting partnerships. In many cases, community support becomes a driving force behind a company’s growth and expansion.
In essence, the strategy of giving back in business is not charity—it’s smart, values-driven leadership. By investing in people and places beyond the bottom line, businesses build a stronger foundation for lasting impact and profitability.
Designed by Melissa O’Campo
BEACH:OurTargetedAreasofSupport
BusinessandEconomicDevelopment
Education
ArtsandCulture
CommunityDevelopment
HealthandWellness
Mission Statement
Florin Square Community Development Corpora on is dedicated to providing assistance, informa on, and resources to our community that improves the quality of life in the areas of Business and Economic Development, Educa on, Arts and Culture, Community Development, and Health and Wellness (BEACH) while using a model of dignity, integrity, and unity.
FSCDC is currently seeking TWO qualified BOARD MEMBERS for a two year term. EmailAaron Boyce to receive more information and the application link.
Here’s a hearty WELCOME to our two newest Board Members.
Suzanne Dizon (SMUD) - Ms. Dizon has been an avid and invaluable supporter of FSCDC since our inception. Both as a SMUD manager, and on a personal level, Ms. Dizon has always provided FSCDC with her insight and dedication to her community
Charles Johnson (JPMorgan Chase) - Mr. Johnson comes highly recommended as someone with the knowledge and contacts to make things happen. He has been a panelist on several of our workshops and always ensures that our audiences leave with what they need to be successful.
We are honored that they both chose FSCDC as their destination for service. We can’t wait to see, through their involvemnt, what happens next for our community.
JoinFSCDCin2025
3rdAnnualHomebuyersAssistanceExpo PostoneduntilSept/October
3rd Wednesday,May21st.
AnnualJob,Information,andResourceFair
AnnualSmallBusinessSuccessSummit 5th Saturday,July26th.
AnnualSurviveandThriveCancerAwareness 9th Saturday,October25th.
AaronBoycepresentstheAll-TalentShowcase(WinnerTakesAll) AugustorSeptemberTBA
Pleasesendalldonations towww.fscdc.org (DonationButton) orsimplyscan theQRcodeprovided.
PassionBailey PassionBailey COVER COVERSTORY STORY
Bijoul BijoulCOVER COVERSTORY STORY
Passion Bailey was raised in Sacramento.
Passion Bailey was raised in Sacramento.
Growing up, she heard stories of her late grandmother bonding with her mother through thrifting. Old books and thrifting were something special to them, and with the Hidden GemsThrift Store, Bailey found a way to bring those two passions together. Bailey described it as coming back full circle.
In 2012, Passion Bailey started a literary group spreading the joy of reading. She organized book drives and book discussions. During this time, racial injustices were increasing. Bailey, community activists and leaders collaborated to bring awareness to the effects of illiteracy. Also, highlighting the importance of book characters to represent Black people and other under-represented groups.
In 2019, Passion Bailey took her passion to another level by opening Hidden GemsThrift Store. Bailey felt empowered to be a part of a hub of other Black businesses. Continuing to solidify her commitment to bettering the community.
Hidden GemsThrift Store provides families with unique and fashionable items to beautify their home and wardrobe. Hidden GemsThrift Store takes pride in being eco-friendly by reducing textile waste.
“Florin Square aka theAfrican Market Place has been pivotal part of my journey to knowledge of self and activism. I'm grateful the community embraced my vision and creativity The Harlem renaissance was my favorite era.The music, fashion, art, literature, intellectual thought and standing up for Black identity… I'm thankful to say I was able to experience a little bit of that culture here in Sacramento” (916) 347-0411 916hiddengems@gmail.com
BijouI is a proud mother of three, a wife, and a trained jurist, who follows her passion for creativity.
BijouI is a proud mother of three, a wife, and a trained jurist, who follows her passion for creativity.
Originally trained in law and human resources, she later studied fashion design in Ghana and interior design in California. She is the founder of Bijoul LLC.
Avibrant creative house, blendingAfrican culture with modern design. With deep passion for beauty, heritage, and storytelling, Bijoul has built a brand that reflects her identity, honors her roots, and inspires others to celebrate their own.
Bijoul Creatives, a contemporaryAfrican fashion line; Bijoul Creatives offers custom and ready-to-wear clothing for women, men, and children each piece a statement of pride and style.
The House of Royals offers an immersive cultural experience where visitors dress in traditionalAfrican royal attire and take selfies with historical or ethnic backdrops. included is storytelling that highlights the origins/significance/cultures of the costumes and creates unforgettable cultural memories.
Adding a flavorful layer to her brand isAddie Spices, a gourmet line inspired by her late mother. With rich West African authentic food and sauces, Bijoul brings the warmth of home-cooked meals to you.
With sophistication, authenticity, and creativity, Bijoul is not just designing clothes or interiors, she's designing a lifestyle. One rooted in culture, elevated by creativity, and guided by love. (916) 882-8523 bijoulfashion@gmail.com
Chic Boutique 22 LLC Chic Boutique 22 LLC
Nikki Potter Owner of Nikki's Dollar Jewelry and More
Nikki Potter Owner of Nikki's Dollar Jewelry and More
At Nikki’s, we believe you can look like a million bucks—without spending it. We offer an everchanging selection of $1 jewelry, custom apparel, and our exclusive Madeforaboss Clothing line—created in loving memory of my best friend. Our goal is to help you express yourself, shine bright, and stay stylish… all for less.
At Nikki’s Braiding & Weaving, we specialize in the latest braid styles, weaves, and protective looks that keep you confident and flawless. Whether you want a bold new look or just a touch-up, we’ve got you covered.
I started my business from the trunk of my car, hosting jewelry parties on street corners across Sacramento. Fifteen years later, I’m proud to operate my storefront and now, BossWork Media Studio—a creative space offering high-quality podcast production and media services for the next generation of entrepreneurs, artists, and visionaries.
Wish it. Dream it. Do it.
That’s not just my motto—it’s my journey And I’m here to remind you:Anything is possible if you believe.
Contact Nikki Potter: 916-745-9598 bossworkmedia@gmail.com
is a distinctive fashion destination that embodies sophistication, charm, and eco-conscious values. Founded by Connie McBride, a passionate entrepreneur with a Bachelor of Science degree in Business and a background in law enforcement, the boutique is dedicated to creating an inclusive and welcoming space for all.
At Chic Boutique, we pride ourselves on offering one-of-a-kind designs that stand out in the fashion landscape. Each piece is carefully curated, reflecting our commitment to using natural fabrics that not only ensure comfort but also promote sustainability.
Our designs are crafted with meticulous attention to detail, featuring unique elements, intricate embellishments, and thoughtful touches that elevate their overall aesthetic.
We believe in the power of fashion as a form of self-expression and aim to empower our customers through our carefully selected collection of clothing and accessories. Our dedication to quality and individuality ensures that every item is a statement piece.
Chic Boutique is not just a retail space; it is a community hub for fashion enthusiasts and seeking affordable, unique, fashion choices, choices.
(916) 716-2634
chicboutique22llc@yahoo.com
Connie McBride Connie McBride
ByFSCDC-Florin
CA
CA
Sacramento Companies That Give Back to Nonprofits
Sacramento's business community is deeply committed to supporting local nonprofits, fostering a culture of philanthropy and community engagement. Several organizations stand out for their significant contributions to the region's social sector.
Impact Foundry
Since 1989, Impact Foundry has been a cornerstone for nonprofit support in Sacramento. It offers comprehensive services, including training, consulting, and capacity-building programs, to enhance the effectiveness of nonprofit organizations. By facilitating collaboration among businesses, government entities, and nonprofits, Impact Foundry plays a pivotal role in strengthening the community's social fabric.
Capitol Tech Solutions
CapitolTech Solutions, a digital agency based in Midtown Sacramento, actively supports local nonprofits through hands-on assistance and inkind donations.The company lends its digital expertise to organizations aiding disadvantaged communities, youth education, and underserved populations.Their involvement includes projects with UCPSacramento and the Sacramento Rotary Club, demonstrating a commitment to leveraging technology for social good.
CapitolTech Solutions
Social Venture Partners (SVP) Sacramento
SVPSacramento is a network of philanthropists and social impact leaders dedicated to fostering social innovation. Members contribute not only financially but also invest time and expertise to support local nonprofits.Through events and educational programs, SVPSacramento promotes community development and sustainable funding for social enterprises.
Big Day of Giving Sponsors
The Big Day of Giving, organized by the Sacramento Region Community Foundation, is a significant philanthropic event supported by various local businesses. Sponsors like SMUD, Sierra Health Foundation, and Boutin Jones, Inc. contribute to the success of this annual fundraising initiative, which has raised millions for regional nonprofits.Their support underscores the business community's role in promoting charitable giving and community engagement.
These organizations exemplify how Sacramento's business sector actively contributes to the well-being of the community. Through financial support, expertise, and collaborative efforts, they help local nonprofits thrive, ensuring a stronger and more connected region
AMust for 2025!
MELISSA 0’CAMPO
Column title: Consultants Corner
Article title: NewYear, New…Strategy?
By: Melissa O'Campo
In 2024, we discussed hiring help in your small business/nonprofit and best practices for your website and email marketing. Now what? It's 2025 and you've got some tools, but what about the strategy?!
When I ask small business owners and nonprofit board members about their strategic annual plans, I often get blank looks.Then, when I dig deeper, asking about their last strategic planning meeting/retreat, the response I often hear is that they haven't had one in recent memory, or worse - they have never had one!This is especially true for organizations that are new and/or struggling.
Strategy isn't a bad word!Astrategy is, simply put, a plan of action (guided by your mission, vision, and valuesbut those are topics for another column in a future issue).
In business - nonprofits are businesses, too - we make the plans and we work the plans. So, set a date asap and use these tips to help you have an efficient and effective strategic planning session:
1. Begin with your mission, vision, and values.
2. Set SMARTgoals (specific, measurable, achievable, relevant, and time-bound). Create check-in points along the way and at the end of each time period, such as during board meetings, or at the end of each month, quarter, and/or year
3. Document, document, document! Don't underestimate the power of written notes you can review and reference over time, through the phases and stages of your endeavors.These records should include important discussions and decision-making factors.
4. Always create a backup/contingency plan to pivot only when absolutely necessary - such as a looming crisis/emergency or impending failure.
5. End with your mission, vision, and values.
If you are new or launching a new or changed endeavor, I also recommend starting small.Testing your ideas and growing over time is far more sustainable in the present which contributes to long-term success in the future.
Cheers to strategically planning for 2025 and beyond!
About theAuthor
Melissa O'Campo dba MelOfromSacramento is a consultant serving small businesses, nonprofits, and individuals.You can connect with her at the MelO.HQ strategy studio located in Florin Square. For more information about services or to book a consultation, please visit melofromsacramento.com.
As we reflect on the past year, I want to thank you for your partnership, your advocacy, and your belief in a better future for District 5.Together, we’ve made meaningful progress — and we’re just getting started.
This year, we took bold action on pedestrian safety. We passed my proposal to declare traffic fatalities a public emergency and launched the City’s first Transportation SafetyTeam, focused on quick-build projects in the neighborhoods most impacted by crashes. In District 5, that means safer crosswalks and speed reduction tools coming to Freeport Boulevard, Fruitridge Road, Franklin Boulevard, Florin Road, and 14thAvenue/Sutterville Road.
We broke ground on the Franklin Boulevard Complete Street Project, installed a new scoreboard forAirport Little League, launched free community events in our parks, and helped hundreds of residents access services and navigate city systems.And at the Council, we continued pushing for policies that support renters, fund youth mental health, and invest in clean air and climate resilience.
In 2025, we’ll keep fighting for what matters: safer streets, healthier neighborhoods, and more resources for working families.Thank you for being part of this work. Our district deserves nothing less. If there is anything that I or my office can do for you, please don’t hesitate to reach out. We can be contacted at district5@cityofsacramento.org or (916) 808-7005.
In partnership, Councilmember Caity Maple Sacramento City Council, District 5
Dr.MykimTran
FlorinSquare
2251FlorinRd#82 Sacramento,CA95822
916-705-0210
mykimtran@wake-upfoundation.org
AchieveYour Goals Through Internal Motivation
As we enter a new year, many of us set goals to improve our lives.Yet, studies show 80% of people abandon their goals within the first month—not because the goals are bad, but because they lack the motivation behind why they want to achieve them.
There are two types of motivation: external and internal. External motivation includes money, cars, vacations, and the desire to impress others.These can be helpful, but they’re often short-lived. Internal motivation, on the other hand, is more sustainable. It includes joy, purpose, learning, self-respect, and personal growth. It’s about valuing the journey, not just the destination.
Here are three tips to align your goals with internal motivation:
#1:Are your goals helping you grow in knowledge or skills?
#2:Are your goals building your character and personality?
#3:Are your goals enhancing your positive inner qualities?
When your goals support your internal development, you benefit no matter the outcome.You don’t have to reach the destination to gain value—every step brings growth, confidence, and purpose.That’s the power of internal motivation.
Let’s say you have a long-term goal. If you're focused only on external rewards, it might feel like the reward is far away, and you may get discouraged. But if your motivation comes from within, you’ll experience meaningful progress every time you take action.You’ll gain knowledge, improve skills, and become more resilient—even before you reach the finish line.
Internal motivation not only helps you stay on track, but it also makes the journey fulfilling. When you align your goals with who you want to become, every step forward is a win.
The Story: FSCDC Empowering South Sacramento Through
Business and Community Development
The Florin Square Community Development Corporation (FSCDC) was founded with a powerful mission—to revitalize South Sacramento through business and educational advancement, arts and cultural enrichment, community empowerment, and health awareness. At its core, serves as a FSCDC catalyst for economic equity, providing tools, spaces, and opportunities that help underrepresented entrepreneurs and local residents build lasting success.
FSCDC emerged from the historic Florin Square, located at 2251 Florin Road. Once an overlooked retail area, Florin Square has evolved into a thriving cultural and economic hub, anchored by over 100 diverse small businesses, including the Sojourner TruthAfrican Heritage Museum, the Digital Café and Lounge, Nubian Family Health and Beauty Supply, and a growing number of communityserving agencies. Recognizing the potential of this unique ecosystem, FSCDC was formed to organize resources, elevate business development, and coordinate inclusive programming that uplifts the entire region.
One of key FSCDC’s accomplishments has been the creation of high-impact events and educational initiatives that connect the community with practical resources. Signature programs like the Small Business Success Summit, Holistic Health & Wellness Expo, Homebuyer Assistance Fair, and the Job, Information, and Resource Fair have drawn thousands of attendees and linked residents with employment opportunities, funding sources, mentorship, and essential services. These events, in partnership with several Chambers of Commerce, SETA, State of CA, CSUS, UCD Health, and more, bring visibility to local vendors and creates a network of support for aspiring and established entrepreneurs, job seekers, and families seeking stability and growth.
FSCDC’s commitment to health and basic needs has also made a powerful
impact. During the height of the COVID-19 pandemic, helped FSCDC coordinate the distribution of over 3,000 vaccinations to South Sacramento residents—many from underserved communities. In partnership with Panera Bread and local organizations, also FSCDC helped distribute food to hundreds of individuals and families in need, reinforcing its role as a trusted source of support in times of crisis. Economic empowerment remains at the heart of FSCDC’s mission.The organization provides annual small business minigrants to local entrepreneurs, helping them overcome financial barriers and grow their ventures. In addition, awards mini-stipends FSCDC to college students pursuing business, social impact, or community-focused careers—investing in the next generation of leaders and innovators.
FSCDC also publishes SquareBiz Magazine, a quarterly publication highlighting local businesses, nonprofit heroes, and community voices.The magazine serves as a promotional tool for emerging ventures and a platform for underrepresented entrepreneurs to share their stories and expertise.
What truly sets apart is its FSCDC culturally grounded approach to development. Focused on uplifting AfricanAmerican, Hispanic, and SoutheastAsian communities, FSCDC ensures its programming is inclusive, accessible, and responsive to the real needs of the neighborhoods it serves. Through strategic partnerships with government agencies, corporations, schools, and fellow nonprofits, FSCDC continues to champion a future where economic opportunity and community wellness go hand in hand.
With the strong support of our corporate sponsors, including SMUD, JPMorgan Chase, KDEE Radio, Sacramento Observer, and many more, the story is one of FSCDC resilience, creativity, and purpose—a living testament to the transformative power of grassroots leadership and culturally rooted economic empowerment.
