APRIL 2019
NOROO - TIDES
MILAN DESIGN WEEK 2019 SPECIAL EDITION
ISSUE #70
EASY MAGAZINE ABOUT THE WORLDWIDE INNOVATIVE COMMUNICATION Direttore Responsabile Andrea Reina
Responsabile Digital Chiara Fornari
Responsabile Commerciale Gianluca Reina Filippo Richeri
Graphic Project Lorenzo Piccinini Graphic Designer Camilla Zanon Curci
Content Consultant Camilla Zanon Curci
FSB Pictures by Lodovico Colli di F.
Production Manager Antonella di Amario Special thanks to Chiara Capellini.
Numero 70 - Anno 6 - 2019
ISSUE #70
DESIGN Leonardo Horse Project Pleasure & Treasure Tides Far Design Pride Confusion Party ECO Rossana Orlandi Cos Eni INTERACTIVE Google Design Studio Human Scale Hyunday ART Weaving the Cosmos The Accursed Hour A Friend
CONTENTS P. 4 P. 5 P. 5 P. 6 P. 7
FASHION Dior Maison Objets Nomades Home Sweet Home Moonwalk Caffè Concerto
APRIL
P. 20 P. 21 P. 22 P. 22 P. 23
P. 7
P. 9 P. 10 P. 10
P. 12 P. 13 P. 14
P. 16 P. 17 P. 18
FSB GROUP Ralph Lauren Home Juul Pop Up Juul Party Gucci Red Valentino Kartell Ruchard Ginori Prada Montblanc Unifor 50 Yamamay Loewe Roberto Cavalli Home
P. 25 P. 26 P. 26 P. 27 P. 27 P. 28 P. 28 P. 29 P. 29 P. 30 P. 30 P. 31 P. 31
FSB BULLETIN
DESIGN
ISSUE #70/ APRIL
FSB BULLETIN
LEONARDO HORSE PROJECT A celebration of the Italian Genius ––– Ippodromo San Siro
DESIGN
ISSUE #70 /APRIL
CLICK TO VIEW
P.4
13 international artists and designers (such as Antonio Marras and Marcel Wanders just to mention a couple) reinvented a personal vision of the Leonardo da Vinci’s bronze horse kept at the San Siro Ippodromo. The unveiling of the 13 artworks was celebrated with an event for 4.000 people, including a video mapping show over the original statue and a DJ set till late at night.
FSB BULLETIN
PLEASURE & TREASURE Austrian Design - Sala Reale Stazione Centrale
The exquisite Sala Reale in Milan’s central station once served as a private waiting room for the royal family. Most recently it housed furniture and interior products from 40 Austrian designers under Pleasure & Treasure. A range of marble and pastel furnishings with rounded edges and curved forms – all against candyfloss pink cloud backdrop and cushioned by a sea of Styrofoam.
Noroo ––– Ventura design district
CLICK TO VIEW
Noroo, the Korean company anticipating colour trends in design, art and culture, presents Tides, an interactive exhibition in cooperation with artists Kwangho Lee and Wang & Söderström. The installation is not about a defined colour, rather a fluid one, changing according to the rhythms of nature, such as the movements of Sun, Moon and Earth which produce the tides.
P.5
TIDES
DESIGN
ISSUE #70 /APRIL
CLICK TO VIEW
FSB BULLETIN
FAR
CLICK TO VIEW DESIGN P.6
ISSUE #70 /APRIL
Nilufar Depot ––– Lancetti
FAR, hosted inside the spaces of Nilufar Depot, Milan, is an experimental project dedicated to emergent designers. The format, initiated in 2018, aims to subvert the traditional order of gallery’s programmes, presenting itself as a temporary “collective of collectives” since it features pieces by designers who often work in collectives. The initiative inaugurated on the occasion of Milan Design Week and miart 2019, with the set design provided by Joseph Grima/Space Caviar.
FSB BULLETIN
DESIGN PRIDE Seletti and partners - Piazza Affari
The Design Pride Parade, now at its 4th edition, celebrated the Milan Design Week with the Seletti unique pop attitude. The parade stopped in Piazza Affari for the closing party, supported by Tempo, with DJ set and a video mapping projection on Palazzo Mezzanotte and the iconic Maurizio Cattelan sculpture.
Toilet Paper & Yoox ––– Triennale Museum
CLICK TO VIEW
The code word for the party was “Confusion”, this is why the guests received invitations with 7 different dress codes and why the dinner was in Oktoberfest style and also why the cocktails were served by roller boys. The guests had the chance to dive into the paradox typical of Toilet Paper creativity to celebrate the Design Week.
P.7
CONFUSION PARTY
DESIGN
ISSUE #70 /APRIL
CLICK TO VIEW
FSB BULLETIN
ECO
ISSUE #70/ APRIL
FSB BULLETIN
GUILTLESS PLASTIC
ECO
ISSUE #70 /APRIL
RO Plastic Prize ––– Museo della Scienza e della Tecnica
P.9
CLICK TO VIEW
“Ro Plastic Prize wishes to unite the design community in the challenge to move beyond plastic pollution as we know it, and to promote the next generation of design,” reads the competition brief by Rossana Orlandi. Furniture made of recycled plastic and fabrics made from plastic bags are among winners of the Ro Plastic Prize competition.
FSB BULLETIN
CIRCULAR GARDEN Carlo Ratti X Eni ––– Orto Botanico
Italian architect Carlo Ratti has grown a series of arched architectural structures from mushroom mycelium, which will be returned to the soil after Milan design week is over, in a fully circular fashion. The Circular Garden installation comprises a chain of 60 four-metre-tall arches, matching a form used often in the work of Catalan architect Antoni Gaudí.
ECO
CONIFERA Mamou-Mani X COS ––– Palazzo Isimbardi
CLICK TO VIEW
French architect Arthur Mamou-Mani has assembled a structure from 700 bioplastic bricks in the courtyard of a 16th-century palazzo, as this year’s Milan design week installation for fashion brand COS: the architect wanted to show how design can be more circular, by harnessing the potential of renewable materials and sustainable processes.
P.10
ISSUE #70 /APRIL
CLICK TO VIEW
FSB BULLETIN
INTERACTIVE
ISSUE #70/ APRIL
FSB BULLETIN
A SPACE FOR BEING
INTERACTIVE
CLICK TO VIEW
The best designers are intuitive about what their audience will like so the research is more of a validation practice. “A Space for Being,” brilliantly flips that model to offer visitors a quantitative look at how design makes them feel, and measures it with a soft wristband that picks up skin temperature, sweat, heart rate, breath rate and physical movement.
P.12
ISSUE #70 /APRIL
Google ––– Spazio Maiocchi
FSB BULLETIN
BODIES IN MOTION
CLICK TO VIEW
INTERACTIVE P.13
ISSUE #70 /APRIL
Todd Bracher X Human Scale ––– Ventura Centrale
New York-based designer Todd Bracher has created an interactive light sculpture for the manufacturer of ergonomic workplace products. Titled Bodies in Motion, the installation aims to capture the feeling of human movement.
FSB BULLETIN
STYLE SET FREE
CLICK TO VIEW
INTERACTIVE P.14
ISSUE #70 /APRIL
Hyundai X Monocle ––– Via Tortona
Once a simple means of transport to get from one place to another, the concept of a vehicle is rapidly changing by intertwining the boundaries between our lives and automobiles. At Milan Design Week, under the banner ‘STYLE SET FREE,’ Hyundai will highlight its innovative vision for how vehicles will become individual living spaces.
FSB BULLETIN
ART
ISSUE #70/ APRIL
FSB BULLETIN
WEAVING THE COSMOS Tomás Saraceno X BVLGARI ––– Planetario Ulrico Hoepli
ART
ISSUE #70 /APRIL
CLICK TO VIEW
P.16
CLICK TO VIEW
Bulgari has invited Tomás Saraceno to celebrate the 20th anniversary of the B.zero1 ring with ‘Weaving the Cosmos’, an installation that creates a dialogue between spiders weaving their nets and the Ulrico Hoepli Planetarium in Milan. Next to it, at the Indro Montanelli park, a Bulgari project linked to the evolution of the ring over the course of twenty years.
FSB BULLETIN
THE ACCURSED HOUR Carlos Amorales ––– Fondazione A. Pini
ART
ISSUE #70 /APRIL
CLICK TO VIEW
P.17
A swarm of 15,000 butterflies takes over the Fondazione Adolfo Pini in Milan, populating its new and already existing spaces, starting from the staircase at the very entrance. The black paper creatures are part of Mexico-based artist Carlos Amorales’ exhibitιon, The Accursed Hour, which also includes silhouettes and other works by the artist, in a continuous shift between images and signs.
FSB BULLETIN
A FRIEND Ibrahim Mahma X Fondazione Trussardi ––– Porta Venezia
ART
ISSUE #70 /APRIL
CLICK TO VIEW
P.18
Ibrahim Mahama, chosen by Massimiliano Gioni for Fondazione Trussardi, covered the toll booths of Porta Venezia in Milan with hundreds of bags of jute. A public work of art that speaks of migration, globalization, movement of goods and people across national borders.
FSB BULLETIN
FASHION
ISSUE #70/ APRIL
FSB BULLETIN
DIOR MAISON Dimore Studio X Dior ––– Casa degli Atellani
FASHION
ISSUE #70 /APRIL
CLICK TO VIEW
P.20
Dior Maison unveiled 14 exclusive creations designed by Dimore Studio, founded in Milan in 2003 by the Italian-American duo Emiliano Salci and Britt Moran. Available exclusively by special order – for a one-year period – the collection was presented in preview at the beautiful Casa degli Atellani in Milan.
FSB BULLETIN
OBJETS NOMADES
CLICK TO VIEW
FASHION P.21
ISSUE #70 /APRIL
Louis Vuitton ––– Palazzo Serbelloni
Louis Vuitton adds pieces by Atelier Biagetti and Zanellato /Bortotto to its Objets Nomades collection. Joining a line-up of renowned designers including India Mahdavi, Patricia Urquiola and Tokujin Yoshioka. The collection was unveiled at the neoclassical Palazzo Serbelloni, in an exhibition that featured the entire collection as well as past editions re-proposed in new colors and materials.
FSB BULLETIN
HOME SWEET HOME Alessandra Roveda X Missoni––– Via Solferino You are welcomed to missoni fairy knitted house: this year Maison Missoni presents “Home Sweet Home”, an environment curated by Alessandra Roveda together with the creative director Angela Missoni. The installation offers a glimpse into a whole knitted daily routine.
FASHION
MOONWALK Marni Home––– Viale Umbria
CLICK TO VIEW
Marni looks to space to inform its latest home collection. The Italian fashion house takes visitors on a ‘Sensory Journey’ as they discover spaceship-inspired sculptures, tribal aliens, and totem stools, in a vision of the future rooted in primitive allure.
P.22
ISSUE #70 /APRIL
CLICK TO VIEW
FSB BULLETIN
CAFFÈ CONCERTO
FASHION
ISSUE #70 /APRIL
Cristina Celestino––– Corso Genova
P.23
CLICK TO VIEW
Cristina Celestino, with the sponsorship of MSGM, restyled the atmospheres of the historic bakery in Corso Genova, Cucchi, with stylish interiors swaying to the rhythm of a Caffè Concerto. The restyling takes not only to the interiors, but also the display cases, the outdoor patio, extending even to staff uniforms, packaging, the appearance of select sweets, and a jaw-dropping mise en place.
FSB BULLETIN
FSB BULLETIN
RALPH LAUREN HOME
FSB
ISSUE #70 /APRIL
Cabana Magazine Dinner ––– Palazzo Ralph Lauren
P.25
CLICK TO VIEW
The founder and editor in chief of Cabana Magazine, Martina Mondadori, celebrated Salone de Mobile at Ralph Lauren’s historic Palazzo. The Circolo privato that hosted the dinner had been transformed for the evening with Ralph Lauren Home Dillon ticking stripe fabric draped from the ceiling to the walls and paper lanterns hung with the Duchess crystal chandelier.
FSB BULLETIN
JUUL
JUUL Party ––– San Paolo Converso
“Designed to Satisfy” doesn’t apply only to Juul, but also to the exclusive party hosted in the unique frame of the San Paolo Converso Church to celebrate the Milan Design Week.
P.26
The Juul pop up shop offered a highly attractive design alternative to adult smokers: the shop, located into the courtyard of Base in hte very heart of the Tortona Design district, was active for sampling, sales and customization.
FSB
ISSUE #70 /APRIL
Pop Up Store ––– Base Milan
FSB BULLETIN
GUCCI Zumi Bag ––– Gucci Boutique
Gucci celebrates the Gucci Zumi bags with an exclusive cocktail in botuique, with the poet Alaska Lynch as a special guest and the actress and musician Zumi Rosow, the muse who inpsired the new Gucci bag.
FSB P.27
ISSUE #70 /APRIL
CLICK TO VIEW
RED VALENTINO Love & Rock Design ––– Red Valentino Boutique
CLICK TO VIEW
Red Valentino celebrated the Milan Design Week with limited edition t-shirt created in collaboration with the Accademia di Belle Arti of Rome. The “Love & Rock” T-shirt was unveiled during a cocktail party in the Red Valentino boutique in corso Venezia.
FSB BULLETIN
THE ART SIDE OF KARTELL
RICHARD GINORI Design Week Project ––– Rho Fiera
The House of Richard Ginori brings its visitor into a Kaleidoscope installation in which they can discover the “Il Viaggio di Nettuno” collection, result of the collaboration with the London-based artist Luke Edward Hall and Corona Monogram. On Social Media users have discovered the collection through a planned editorial calendar and thanks to an exclusive takeover hosted by international influencer Paolo Stella.
P.28
On the occasion of Salone del Mobile 2019, Kartell presents its iconic pieces and launch A.I.: the first seat designed with Philippe Starck through the usage of artificial intelligence. Furthermore the brand celebrate its 70th anniversary with an exclusive exhibition at Palazzo Reale.
FSB
ISSUE #70 /APRIL
70 ° anniversary celebration ––– Palazzo Reale
FSB BULLETIN
PRADA INVITES
Prada celebrates the Design Week through a series of collaborative projects revolving around the Nylon Prada Collection: the result was an in-shop cocktail including a virtual reality experience and DJ set.
FSB P.29
ISSUE #70 /APRIL
Nylon Prada Collection ––– Prada Boutique
MONTBLANC Reconnetc 1858––– Brera
Montblanc celebrates the launch of the new #Reconnect1858 with an immersive experience inspired by nature: the opening cocktail represented the unveiling of the installation for a selected guests list.
FSB BULLETIN
UNIFOR 50
YAMAMAY Dedicated to women ––– Yamamai boutique
Yamamay celebrates the Milan Design Week with a whole day dedicated to women: the store offered for the occasion exclusive beauty services, shopping bags customization and a DJ set.
P.30
Unifor celebrates the launch of the 50° anniversary publication UNIFOR 50 with an installation at the Accademia di Brera that saw the office furniture come to life thanks to live performers throughout an exclusive cocktail event.
FSB
ISSUE #70 /APRIL
Unifor 50° anniversary ––– Accademia Brera
FSB BULLETIN
LOEWE
A crew of models in total outfit Loewe moved in the main Design Week Districts spreading the brand esprit and giving out the Loewe fanzine.
FSB P.31
ISSUE #70 /APRIL
Loewe Fanzine ––– Milan streets
ROBERTO CAVALLI HOME Optical Animalier ––– Roberto Cavalli boutique
The optical animalier capsule collection by Roberto Cavalli Home was presented in the Montenapoleone boutique with a themed cocktail party.
NITEPEOPLE Selection - Testata registrata presso il Tribunale di Milano in data 20/07/2012 - Numero 324 Editore: FASTEN SEAT BELT SRL - Via Cappuccio 14 - 20123 Milan - www.fastenseatbelt.it - info@fastenseatbelt.it Stampa e-Karta S.r.l. - Via Torquato Tasso 14, 20131 Milano Le immagini contenute all’interno di questo magazine riguardano eventi o avvenimenti di carattere pubblico (art.97, legge 633-1941)
FOR INFO & CONTACTS Fasten Seat Belt | T: +39 02 84944517 | info@fastenseatbelt.it | www.fastenseatbelt.it Via Cappuccio 14 - 20123 Milan