STANDARDS & GUIDELINES (cont) Quality Criteria Review Maintain an Attractive and Professional Shop Appearance
• Maintain a clean and attractive exterior. • Maintain attractive and professional shop signage. • Maintain a clean and attractive sales area. Maintain Adequate Refrigeration for Fresh Floral Inventory
• Maintain clean and attractive display refrigeration. • Maintain adequate storage refrigeration with a capacity to handle daily volume and a mix of varieties and staples of fresh flowers. Use Only the Highest Quality Fresh Flowers In All Orders
• Flower quality and freshness are among the most critical components in assuring customer satisfaction. • Use only the highest quality and freshest cut flowers in fulfilling incoming orders. Employ Well Trained and Skilled Design and Sales Personnel
• Employ qualified designers and experienced sales professionals. • Train staff to handle both outgoing and incoming wire orders. • Provide complete and accurate order information on all outgoing orders. • Work effectively and professionally with fellow BloomNet Florists on any order related issues. Maintain Adequate Same-Day Delivery Capability
• Maintain sufficient delivery vehicles and driver staffing to manage orders requiring same-day delivery. • Honor your shop’s BloomNet Directory listings for delivery minimums and charges. If no delivery fee is listed, it is assumed that the minimum codification contains a built-in delivery fee and that this is acceptable to the filling florist. • Ensure delivery personnel maintain a professional appearance. • Honor a same-day delivery cut-off time of 2:00 PM in all listings. • Communicate to the sending Florist any order related issues that might impede a successful delivery. • Delivery is not considered complete until the recipient actually receives the order. • Confirm deliveries through the Delivery confirmation process (see page 23).
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BloomNet Florist Quality Care Program