Why sleepdoctor
Maximise the opportunity for success & growth as an independent bedding & furniture retailer. As an elite group of independent retailers, sleepdoctor members can achieve unique benefits to both strengthen their margins and provide a valuable retail experience for their customers. As a member, retailers access exclusive product ranges, professionally produced marketing support and advanced technology to further strengthen their presence in the marketplace, in addition to a range of other time & cost saving benefits.
Who are sleepdoctor retailers?
sleepdoctor retailers have all proven their strength as an independent retailer, and have been recognised for their professional approach & understanding of the bedding & furniture industries. Through joining with sleepdoctor they have gained an even stronger position in the industry and in the eyes of the consumer as being part of a national buying group, and the buying power that comes with such a status.
Why brand as sleepdoctor?
Branding as sleepdoctor further strengthens a retailers presence in the wider Australian marketplace and in an increasingly globalised world. The value of the brand is seen in the increased opportunities that the industry will provide retailers with such a strengthened presence within Australia, and in the traditional and online marketing that is delivered to support the group. Studies have also shown that involvement with branded groups may also make a business more valuable when it is time for a business to enact its exit strategy.
The team behind sleepdoctor
sleepdoctor is led from within, directed by a Board of some of the leading retailers from within the group. All initiatives and programs are developed by a committee of bedding & furniture experts, in consultation with some of the leaders in the field, both within Australia & Internationally.
The sleepdoctor group is also further strengthened through its membership to Frontline Stores Australia Ltd, a leading retail group for independent retailers in Australia. Providing benefits to retailers since 1931, FrontLine provides sleepdoctor with the further negotiating power & administrative support made possible by the strength of over 700 members across Australia.
www.frontlinestores.com.au
Benefits
Benefits of the sleepdoctor group
Access to exclusive product, that has been engineered to provide members with a stronger product range at improved margins.
Coordinated import programs with group members, providing further competitive advantage for members with minimised risk.
Supported ecommerce program that delivers a leading opportunity for stores to retail online, backed by a digital marketing program and assistance in the retail of core products. The coordinated digital approach delivers the latest in technology & digital strategy at much lower costs than independently sourced solutions.
Advertising & Marketing Programs that will enable you to participate in professional campaigns across both traditional and the new digital media.
Promotional & Sales Campaigns structured to incentivise customers to buy at key & strategic times, supported by suppliers to maximise store margin during sale periods.
Guidance & consultation in store layout and design to implement the brand imagery & maximise sales opportunity.
Access to low cost, professionally produced day-to day consumables, covering everything from price tickets to bags.
Inclusion in a network of leading retailers from the bedding & furniture category.
The ability to retail exclusive product that has been carefully engineered to the groups specifications, provides stores with a unique Point Of Difference they can take to market that cannot be easily “shopped around”.
Benefits in FOCUS – Exclusive Product
More than just “new fabric”, every item in the range has been carefully engineered to fulfill an opportunity identified in the marketplace. sleepdoctor retailers can then confidently highlight their core range, knowing they are presenting product that is BETTER than what is otherwise available, yet provides them with equal or better margin on the final retail price.
Engineered product is developed through a process of consultation between a nominated committee of retailers, and Australia’s leading manufacturers. All members have the opportunity to contribute their thoughts to further development at regular group meetings, or through direct contact with committee members.
The evolution of the sleepdoctor brand
Brand Culture
The Sleep Doctor culture has evolved through industry experience with the design and manufacture of mattresses and the constant advancement of new technologies.
This experience, combined with the knowledge acquired from our partnership with sleep fitness research institutions and our acquisition of modern pressure sensing equipment, allows us to solve customer’s sleep requirement with a diagnostic approach providing facts, and not opinions, to customers.
Brand Messages
Technologically-driven solution
Delivered by experienced professionals
Provision of sleep solutions
Value for money
Innovative
Service oriented
Exceptional quality
Honest
Trustworthy
Authentic
Branding
Benefits in Focus – Branding & Promotions
sleepdoctor branding & promotions has been developed in consultation with leading strategists & experts in their field. Retailers of the sleepdoctor program can benefit from these opportunities at significantly lower costs, and with significant time savings. Accessing coordinated group programs enables sleepdoctor store owners the luxury of knowing their store is being presented strategically and effectively whilst leaving them more time to focus on the retail side of their business.
These opportunities include:
Brand implementation instore: Achieve a strong presence through an updated retail environment.
Promotional program:
Access to a comprehensive range of promotional opportunities.
Day-to-day consumables
Providing everything from price tickets and bags to make the operational side of your business easier, and saves you money!
In-Store Concept Areas
Extend your businesses product range through sleepdoctor by implementing a specialised in-store concept area. Providing access to the exclusive product range & retail support programs, instore concept areas allow department stores and select major retailers the opportunity to benefit from the sleepdoctor program.
sleepdoctor concept areas are available by application only. Successful applicants will be provided with individualised plans for the implementation of the brand within their store.
The team behind the sleepdoctor digital solution
The sleepdoctor digital solution is made available through the FrontLine Stores industry leading digital team. This fully qualified team, provides FrontLine members with industry leading ecommerce solutions. Through the strength of the independent retail group, participating stores benefit from the very best in digital strategy and digital technologies to maximise their digital solutions at a fraction of the cost.
www.frontlinestores.com.au/digital-marketing-services/
The sleepdoctor eCommerce system enables sleepdoctor to retail online with a high performing, secure solution built on an International platform and maintained with the latest in digital technology & strategy. Supported by the FrontLine Digital Team, stores will benefit from a branded online solution, whilst gaining a competitive advantage from the groups digital strategy to help draw customers to the site.”
sleepdoctor.com.au
Following industry “best practice”, the sleepdoctor.com.au website is a managed solution that attracts and channels customers through to their closest sleepdoctor stockist of their preferred product. Incorporating the latest in online retail functionality, the presentation of core product is maximised with strategically crafted words & imagery and optomised to be found effectively in searches. Geotargeting assists stores by channeling through customers to their “nearest location” with stores specific pricing for products displayed accordingly.
The sleepdoctor story
Since 1985, Sleep Doctor has built a reputation as one of Australia’s leading bed retailers, building strong partner relationships within the industry. In 2010, as the company looked forward to building on this reputation and enhancing the growth, the brand was relaunched with fresh and dynamic livery, complimented by new look advertising and an enhanced in-store appeal. This revised look created an invigorating environment for our members to be proud of and truly showcase the professionalism of the brand.
The group was established to be low cost to its members, and use the buying power to support the group where possible. It has also created a strong, democratic voice amongst every member, allowing all to have a say in the direction of the group and brand. The opportunity is now offered for individuals to share in the Sleep Doctor success story and be a part of the rejuvenated group by becoming a Sleep Doctor licensee. This document is designed to provide a prospective Sleep Doctor member with an understanding of the brand and the requirements to join as a member of the Sleep Doctor partnership.
FrontLine delivers significant time saving benefits for retailers, whilst lowering member’s operational costs along the way.
Lower overheads.
Additional discounts for early settlement available.
Improved terms with suppliers.
Access information, offers and advice.
Optional buying programs.
Streamlined administration functions, such as claims
Additional Member benefits at FrontLine buying events.
No lock-in contracts.
Retain independence.
Online retail websites, training & support.
Digital marketing services. ...and much more!
Providing the competitive advantage since 1931.
As a member owned and operated retail services group in existence since 1931, we make available services such as additional discounts, trading terms & product programs, all working with the major suppliers. Members can also access assistance in retailing online & digital marketing with our custom built programs.
To assess how your business could benefit from becoming a sleepdoctor store, please contact the sleepdoctor recruitment team for a confidential discussion.
(03) 9888 5766 or email
Successful candidates will receive individualised consultation as to how best to manage the transition for their store.
As sleepdoctors centralised billing partner, all stores will be required to meet Frontline Stores credit application procedures prior to being approved to the sleepdoctor group.