THRIVING NETWORK IDENTITY PROPOSAL 2024 CREATED BY OLGA FROM
HAWAI‘I DEMENTIA INITIATIVE
CONCEPT
The Hawai’i Dementia Initiative (HDI) is a compassionate and holistic organization committed to providing support, care, and healing for individuals affected by dementia in Hawai’i. HDI believe in the power of connection and collaboration. That’s why they foster a network of thriving individuals, caregivers, and professionals who come together to share knowledge, ideas, and support.
PROJECT OBJECTIVE
To create a visual solution for Hawai’i Dementia Initiative that embodies the connection, unity and care you will access with HDI.
HAWAI‘I DEMENTIA INITIATIVE
RESEARCH
The first step in the logo design process was to conduct market research on other companies in the industry. This involved analyzing the logos of competitors and identifying common design elements, color palettes, and typography used in their branding.
OTHER BRANDS
INTRODUCTION
THRIVING NETWORK EMBODIES
THE ESSENCE OF CONNECTION, COMPASSION AND CARE
DESIGN INSPIRATIONS
The design reflects HDI’s mission to advance research and collaboration in human development. It embodies the spirit of scientific inquiry and community engagement, emphasizing the power of shared knowledge and support in creating meaningful connections and fostering personal growth within the field.
HAWAI‘I DEMENTIA INITIATIVE
VISUAL INSPIRATIONS
ANATOMY
MEANINGS CARE
The heart shape formed by the figures and neurons reflects HDI’s focus on compassion and support for its members.
UNITY
The figures represent unity and collaboration within Hawai’i’s diverse communities.
CONNECTION
The neuron represents the connection between individuals within the community.
COLOR SYMBOLISM
STABILITY
HEX: 00aae1
CMYK: 79/36/3/0
RGB: 34, 137, 196
SUPPORT
HEX: 514078
CMYK: 80/86/24/10
RGB: 81, 64, 120
CONNECTION
HEX: FFA600
CMYK: 8/27/100/0
RGB: 255, 166, 0
POLŪ The color blue in the logo represents calm, loyalty, reliance and wisdom. Attributes that align with HDI’s mission to provide an understanding environment.
‘ALANI The color orange represents enthusiasm, creativity, and encouragement - attributes that align with the Initiative’s mission of fostering innovative research and support for dementia.
PONI The color purple signifies dignity, ambition and power. It is often associated with wisdom and creativity. Purple is the color of royalty and is connected to the ali’i, which implies a sense of responsibility and leadership.
ALTERNATE SLOGANS
“NAVIGATING MEMORY CARE”
suggests guidance and support in the complex process of memory care, reflecting the Initiative’s goal of providing necessary services and resources to those affected by dementia in Hawaii.
“DETECT SUPPORT THRIVE”
signifies the process of early detection of dementia, providing the necessary support, and ensuring patients thrive despite the diagnosis.
It’s succinct and powerful, emphasizing action and positive outcomes.
THE PROCESS
The creation of the identity “Thriving Network” started with understanding the core values and mission of the Hawai‘i Dementia Initiative (HDI). The main objective again was to enhance the care, unity and connection at HDI.
The design process involved researching other similar brands as well as non-associated companies. The brainstorming process started with creating a word list containing associated terms to Dementia and the association. After that I moved on to sketching by hand and then to digital versions.
VARIATIONS
HORIZONTAL VERTICAL
ICON ONLY
VARIATIONS
HORIZONTAL VERTICAL
STUDY IN SIZE VARIATIONS
HORIZONTAL
VERTICAL
ICON ONLY
BACKGROUND OPTIONS
Depending on the placement of the identity, the background colors can change. The colors of the identity will vary depending on if its a light or dark background allowing for different variations to be created for the best resolution and legibility.
TYPOGRAPHY
BREVIA
Adelle Sans is a highly versatile, humanist sans-serif typeface designed by Veronika Burian and José Scaglione. Its unobtrusive appearance and excellent legibility make it perfect for long text settings, while its multiple weights and styles offer a comprehensive palette for headlines and display use.
BREVIA BOLD
Primary Text
ADELLE SANS
Secondary Text
