Project Title DYBBUK Clothing Course Branding
Date
DYBBUK Spring 2014
PROJECT 8
Instructor Froilan Medina Category Typography Branding
Objective
Solution
This is my personal brand. Dybbuk will be a street apparel clothing brand. All brands are offering is cheerful and peaceful illustrations. My clothing will be the complete opposite offering a more realistic approach. Some will say that is evil and corrupt. The reality is that I wanted the clothing to be different and almost exclusive to those that are willing to wear the brand. Typography will be strong and bold making it easily identifiable among other similar brands. Color palette will be dark to preserve the brand identity of Dybbuk Clothing.
In order for Dybbuk to be an original clothing. The typography choice will have to stand alone with no illustration for support. A slab serif will fit this brands goal. The all around thickness of the font informs the buyer that the clothing is bold and fearless. Dybbuks colors will be dark but the brands main color is purple. Purple is known to relate to royalty which the brands main goal. The purple is a strong bright color that can identify with evil and corruption of the brand. The Dybbuk brand goal will cultivate a breed of clothing that is distinct.
067 . 068 / DYBBUK