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KLASS Born and raised in El Centro. The desert didnt offer much in forward thinking. That is until I got my first Nintendo Console. The game system opened up a new perspective on color, type and design, stimulating my mind to look at everything in a new dimension. Video games were not being chosen because of the reviews, but because of the colors and pictures. The typography was the ultimate decision in choosing my games. This led to a new a outlook on everything that is design or branding. It could be the logo and colors on my favorite sports team or the title on newest talked about sitcom. Either or, I enjoy all design good or bad.

Though I did start to notice a trend. Quality companies seem to focus more on design and branding then their competitors. As if they knew that other mass people see in the same visual format as I do and use branding as the incentive. We create art to be seen and liked by more then those in our class. Trying to appeal to the target audience through design. Similar to how game covers had an influence to my genre choice. They say do not judge a book by its cover and I agree but when in the graphic design field the quote most fitted to my form of thinkning is “Art is not what you see but what you make others see� by Edgar Degas.


Project Title Herzlich Hotel Course Logo and Packaging

HERZLICH Date

Spring 2014

PROJECT 1

Instructor Candice Lopez

Category Typography Branding Advertisement

Objective

Solution

Produce a hotel brand that is luxurious starting from the logo all the way to the decor of the building. The spirit of the brand will have a foreign origin impression. The origin will be based off a colder climate region with a tie to a famous alcoholic beverage so the hotel can affiliate to some of the alcoholics beverage branding. Choosing a location that is similar to the hotels fictional origin will provide an easier transition for guest of the hotel. The type and color will also capture the essence of its origin.

Herzlich’s logo is going to be a combination mark. A combination mark creates an exclusiveness. Giving an impression that only those with high status are allowed. A serif font will be used to show the elegance of the hotel, combined with a mark of the hotels origin. The limited color palette of the gold and black show luxuriousness. The gold color shows richness and black heightens the gold display. Limited uses of the logo on the stationary and bathroom decor shows a tending to preserve the status quo.

005 . 006 / HERZLICH


Identity

Color Swatches

Typography

Landes Fraktur abcdefghijklmnop qrstuvwxz ABCDEFGHIJKLMNOP QRSTUVWXYZ Kefa abcdefghijklmnop qrstuvwxz ABCDEFGHIJKLMNOP QRSTUVWXYZ


009 . 010 / HERZLICH


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011 . 012 / HERZLICH


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Project Title Musical Jukebox Course Advanced Type

UKEBOX MUSICAL Date

PROJECT 2

Fall 2014

Instructor Amy Levine

Category Typography Packaging

Objective

Solution

The La Jolla Playhouse advances the art form of theatre as a vital social, moral and political platform. They also present a wide range of education programs to enrich the community. Adopting a youthful spirit and eclectic, artist-driven approach they seek to cultivate local and national following. For its 2015 season, the La Jolla Playhouse wanted to increase attendance by appealing to a younger demographic of theatre goers 18-30. Their chief local competitor is the Old Globe Theatre and they choose to differentiate their season.

Musical Jukebox was the theme of choice since all plays were musicals. The typography for the theme would fit all generes using a casual script that would show cohesiveness. Each plays logo would have its own font. The copy will be a geometric san serif for all plays to have a connection. The colors chosen will enhance the brochure giving a livelier appearance. The display of the brochure will be clean to allow focus on the typography. Banners will be brightly colored with large type to catch the attention from viewers even at a distance.

015 . 016 / JUKEBOX MUSICAL


017 . 018 / JUKEBOX MUSICAL


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Project Title Blacc Cosmetics Course Portfolio Building

Date

BLACC Spring 2015

PROJECT 3

Instructor Sean Bacon

Category Typography Advertising

Objective

Solution

Provide a cosmetics brand using my created type. Target audience is late teens to late twenties. The name will relate to the colors that BLACC offers in its makeup. The people using BLACC are edgy and are fashion driven. BLACC packaging will be simple and clean. Focusing more on the makeup using the typography as a secondary to the cosmetics. Typography will have thin and thick lines that relates to the bold and soft colors that BLACC cosmetics offers. Showing off the sleek and minimal packaging will make BLACC an upscale cosmetic.

The dark palette of BLACC creates an upscale and edgy feel. Easily distinguished among other cosmetic brands. The black on black look will create more interest on the brand. The fonts thin lines will display as chic and fashionable. The thick lines of the font show as bold and adventurous. The packaging is simple to give more attention to the cosmetics. The package will be black with a round dye cut where the makeup colors show. The typography will be on the box but barely able to be seen to attract customers for the color of the makeup.

021 . 022 / BLACC


023 . 024 / BLACC


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025 . 026 / BLACC


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Project Title Feeding America Course Web Design

Date

FEEDING AMERICA Fall 2014

PROJECT 4

Instructor Paul Drohan

Category Typography Advertisement

Objective

Solution

Fighting hunger in America is challenging. The website Feeding America encourages people in helping our neighbors with scarce food. The website provides a large amount of information of how to donate and help. Feeding America design is stale and gives an appearance of a nineties website layout. The serif typography creates a site that is tiring. All type is one size creating uninspiring design. Feeding America has a two color on its palette but it is nowhere to be found on the site. Showing only a white background with type and images.

Feeding America’s green and orange color palette used through out the site creates a cheerful appearance. Colors will enhance the design insuring that browsers do not see a lifeless site. A slab serif creates a pleasant sight, making it easier to read Online and using the serif with color delivers life to the design. Escaping from the nineties website blue print and using a layout that is used frequently can help new site browsers guide themselves easier when exploring. Finally images of volunteering for Feeding America can lead to more donations.

029 . 030 / FEEDING AMERICA


031 . 032 / FEEDING AMERICA


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033 . 034 / FEEDING AMERICA


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Project Title Macho Mole Course Logo & Packaging

MACHO MOLE Date

Spring 2013

PROJECT5

Instructor Candice Lopez Category Typography Packaging

Objective

Solution

Allowing the brand to stand out while still blending in with the other brands characters. Showing its authenticity through color and type while remaining authentic and modern. Finding an identity that can quickly show the brands origin as well as show its target audience through presentation. The confine of the Mole sauce will be particular to the brands identity, sharing a shape that is unusual to other mole brand standards. Advertisements for the product will focus on its main target audience, containing images that will reflect similar interest of the buyer.

Naming the mole sauce Macho Mole will invite the target audience to purchase the brand. Using a similar color palette to other Mole sauces keeps the brand similar and authentic to its origin. Having the Macho Mole locked up in a mark shows the resemblance of a luchadors belt. The typography of Tender Goliath gives a cultural feel, while the Barrio type creates a livelier and playful aesthetic vibe. The mole container shape is wider on top then it is to the bottom to resemble the barrel chest of the luchador. The ingredients label will double as a luchador cape.

037 . 038 / MACHO MOLE


Identity

MolE NegRO

heChO a mANo Net Weight 16oz (454g)

BlaCk MolE

haNd CraFtED Refigerated After Opening

Color Swatches

Typography

Tender Goliath abcdefghijklmnop qrstuvwxz ABCDEFGHIJKLMNOP QRSTUVWXYZ BarRIo abCdEFgHijKlMnoP qRsTuvWxZ 1234567890


041. 042 / MACHO MOLE


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043 . 044 / MACHO MOLE


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045 . 046 / MACHO MOLE


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Project Title Das Boot Course Page Layout

DAS BOOT Date

Spring 2013

PROJECT 6

Instructor Sean Bacon

Category Typography Packaging

Objective

Solution

The restaurant Das Boot is unmistakable. It has a German based theme. Contains modern elements that gives an impression of being upscale. Target audience of Das Boot will be in the late twenties and early thirties age range. A great place to go for beer enthusiast. The color chosen will be consistent with the theme. Only having hints of color will playoff to the restaurant being upscale. Typography used will have an origin feeling of Germany. The menu will also include style components that are relevant to the German theme.

Das Boot being a restaurant that specializes in beer will have a logo that is an emblem. This helps bridge to the traditional German beer logos. A black letter font delivers the century look that is Das Boot. The same font will be used in the menu for its main dishes. The sub headers and prices will be in a calligraphic script font. A soft green to represent the landscape of Germany will be the primary color. A golden brown color to represent the beer will be the secondary. Das Boot will spotlight Germany as its theme but it will be settle to welcome all.

049 . 050 / DAS BOOT


Identity

Color Swatches

Typography

Grustaken Gotisch

abcdefghijklmnop qrstuvwxz ABCDEFGHIJKLMNOP QRSTUVWXYZ Trajan Pro abcdefghijklmnop qrstuvwxz 1234567890 Apple Chancery abcdefghijklmnop qrstuvwxz ABCDEFGHIJKLMNOP QRSTUVWXYZ


053 . 054 / DAS BOOT


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055 . 056 / DAS BOOT


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Project Title Surfline Course Mobile Design

SURFLINE Date

Spring 2014

PROJECT 7

Instructor Paul Drohan

Category Advertisement

Objective

Solution

Design a surf app that is informational with a modern look of design. Add more then just a three color swatch that can become dull quickly. Change the interface that is monotonous although easy to use for everyone. It does not keep the users pleased for consistent use of the app. The app should not just apply for surfers with experience but all people that are going to the beach. Main focus being the beach and wave graph but also how the users interact with the app. Type will run parallel with design of the app and its relaxing impression.

Surfline will maintain the up to the minute information. The new design will include a color palette that is comparable to what you see at the beach while the sun is setting. A new graph that explains the waves height and times will be applied and go by the name wave clock. Typography LeviBrush will be a decorative font that will apply to surfing. The font is energetic and mimics the splash of waves. Images of beaches and surfers will be in the background to get users excited about going to the beach. New interface creates an easier experience for Surfline users.

059 . 060 / SURFLINE


061 . 062 / SURFLINE


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063 . 064 / SURFLINE


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Project Title DYBBUK Clothing Course Branding

Date

DYBBUK Spring 2014

PROJECT 8

Instructor Froilan Medina Category Typography Branding

Objective

Solution

This is my personal brand. Dybbuk will be a street apparel clothing brand. All brands are offering is cheerful and peaceful illustrations. My clothing will be the complete opposite offering a more realistic approach. Some will say that is evil and corrupt. The reality is that I wanted the clothing to be different and almost exclusive to those that are willing to wear the brand. Typography will be strong and bold making it easily identifiable among other similar brands. Color palette will be dark to preserve the brand identity of Dybbuk Clothing.

In order for Dybbuk to be an original clothing. The typography choice will have to stand alone with no illustration for support. A slab serif will fit this brands goal. The all around thickness of the font informs the buyer that the clothing is bold and fearless. Dybbuks colors will be dark but the brands main color is purple. Purple is known to relate to royalty which the brands main goal. The purple is a strong bright color that can identify with evil and corruption of the brand. The Dybbuk brand goal will cultivate a breed of clothing that is distinct.

067 . 068 / DYBBUK


Identity

Color Swatches

Typography

FORMATION REGULAR SERIF ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890

Cholo abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLMNOP QRSTUVWXYZ


071 . 072 / DYBBUK


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073 . 074 / DYBBUK


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Project Title Athena Category Branding

ATHENA Date

PROJECT 9

Spring 2013

Instructor Sean Bacon

Course Page Layout

Objective

Solution

Show women there are alternatives to traditional women exercises. The target audience will be women in mid to late twenties. The magazine will have an edgy aesthetic. The typography a bold sans serif design that parallels a womans strength. The color palette will be dark and bold colors hints of neon to still give a feminine touch. Fitness magazines typically attract those wanting to transform their bodies. Athena’s images of women encompass all body types. Athena caters to women that want info on Olympic weight lifting and exercises.

The logo of Athena will be a wordmark. The simplicity will be on par with other women fitness magazines. The size of the logo will fill the top fifth of the cover, giving a stronger appearance than competing women fitness magazines. The dark cover intrigues the audience. The photography will portray women admirably performing Olympic style lifts. The magazine layout is stylish, using colored geometric shapes to cut through the spreads. Athena uses modern typography which compliments writing style of the journalism.

077 . 078 / ATHENA


Identity

MAGAZINE

Color Swatches

Typography

Futura abcdefghijklmnop qrstuvwxz ABCDEFGHIJKLMNOP QRSTUVWXYZ Helvetica abcdefghijklmnop qrstuvwxz ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890


081 . 082 / ATHENA


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083 . 084 / ATHENA


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MolE NegRO

heChO a mANo Net Weight 16oz (454g)

BlaCk MolE

haNd CraFtED Refigerated After Opening

Educational Textbook for Children Street Wear Clothing Authentic Mexican Mole Sauce Womens Fitness Magazine Traditional German Lodging Fitness Facility for Bodybuilding

Logo Index


German Beer Warehouse and Eatery Edgy Womens Cosmetics Musical Based on Fifties Songs Frankie Valley and the Four Seasons Classic Rock Songs from the Eighties Theme of Vocal Symphonic of Plays

Medina . 2014. Portfolio


SALUD To my amazing wife Hawley who keeps me inspired everday, your the reason this was a achievable. Also a huge thanks to the great teachers at SDCC who made sure that I stayed on task, who taught us that design does not just come from talent but hard work and research. Classmates we made it. It was a long painful process but worthy of the end result. Finally to my family and friends I appreciate all the invites to social gatherings and events, but a huge thank you to your understanding for all the times that I canceled and was not able to attend. I appreciate all of you and you all had a part in making my portfolio.

Profile for Froilan Medina

Froilan Medina Portfolio 2015  

Online Digital Graphic Design Portfolio

Froilan Medina Portfolio 2015  

Online Digital Graphic Design Portfolio

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