F&R LivestockResource
Spring 2019 | Volume 2, Issue 3
Your direct source for livestock news and information
Published by Farmers & Ranchers Livestock, Salina, Kansas
In this Issue: 1 Consumers Choose Higher Quality
Consumer data is all around us, but its relevance remains abstract to most of us. The summaries of independent reports published by the Red Angus Association of America, Kansas State and Purdue Universities, Certified Angus Beef, Professional Cattle Consultants and others document the magnitude high quality beef makes at the consumer level.
9 Weaning Starts Before Birth
If a cow-calf producer ever doubted the importance of colostrum to a new born calf, the brutality of this winter has brought colostrum and immunity into laser focus. “Liquid Gold” isn’t an exaggeration according to Dr. Randall Spare.
15 To Add Value to Angus Calves, Target This Brand
American Angus Association and Certified Angus Beef are providing a benchmarking tool for producers focused on producing higher quality beef using registered Angus bulls. Targeting the Brand establishes an EPD target for marbling and the $Grid index.
18 CattleTrace—Kansas ID Pilot Study
A project to demonstrate the feasibility of a traceability system in Kansas using ultra high frequency ear tags throughout the beef production chain includes top organizations across the state.
22 Look for Similar Prices to Last Year
A deep dive into the current state of the cattle market and the impact of increased inventory and overall beef production.
25 Chasing History… Again
The latest episode of Hooter McCormick’s misadventures.
34 Utilize a Well-Stocked Toolbox for Economic Relevancy EPDs can be a valuable tool for veterinarians to understand to help producers be biologically efficient as well as economically sound.
Consumers Choose Higher Quality Overall beef demand grows with Choice and higher-grading carcasses. By Wes Ishmael
Increasing beef production during expansion of the nation’s beef cow herd, while maintaining and growing wholesale beef values, indicates stronger consumer beef demand. For perspective, total beef production last year was 26.86 billion pounds, according to the February
World Agricultural Supply and Demand Estimates (WASDE), just shy of the historic record. That’s 677 million pounds more than the previous year (+2.6 percent). WASDE estimates total beef production this year at a record-high 27.61 billion pounds. Continued on page 4 ________________________________________
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