FRINGE Magazine - Issue 7

IreLand’s onLY saLon stYLIst maGaZIne

Issue 7 Volume 2 Autumn €9.50

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women In busIness Issue

From educators to entrepreneurs, meet the women set For success

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ANGELO ANGE LO SEMIN S EMIN N ARA FOR GREA GREAT T LENGTH LE NGTH NGTHS S USING US ING DAVI DAVINES NES PROD R UCTS T

Only at dyson.ie/professionalhaircare

Contents 23

GEt thE look

16

Corkscrew curls on the catwalk

24

aNthRopoloGy oF haIR

The latest edition of Anthony Mascolo’s Infringe

28

woRkING It

Denise Walsh of Rustiq Salon and Sabrina Hill of Kopper Hair Salon are set to shake up hair education

32

NEw kId oN thE bloCk

Meet the entrepreneurs bringing luxury brands to the marketplace

34

wISE up

Are sales stagnating? Expert advice from marketing coach Kat Smith

37

IN thE ChaIR

6

Shop talk

New launches and top trends

15

haIRluxpRo lauNCh

The launch event for a new luxury beauty distributor

39

oNE-Stop bEauty Spot

Take a tour of newly revamped London salon, Hershesons

45

lIGhtbulb momENt

salon professional hair dryer

16

John Keegan of The Academy Barber isn’t looking for superstars

10

17

46

toolS oF thE tRadE

CompEtItIvE EdGE

The inaugural Fringe Magazine Awards 2018

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IhF ChampIoNShIpS

Meet the winners

l’oRéal ColouR tRophy awaRdS

Catwalk looks from the 52nd awards show

The latest collections from Kevin.Murphy educators COVER PHOTOGRAPH: Al HIGGINs

thE ChECklISt

How to get through your to-do list

48

thE FINal Cut

kEvIN.muRphy INSpIRE.mE

8Get set for Dyson’s revamped

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FRINGE MAGAZINE

32

House Of Colour’s Zara Mcintyre on the power of instagram and influencers

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INStaGRam INSIdER

Session stylist Sharon Robinson shares her feed

With a salon refurbishment on the horizon, Aidan Fitzgerald shows no signs of slowing

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TH E LI GHTER SI D E O F LUXU RY Cleanse, condition, and amplify hair in three luxurious steps.

Rare Oil Volumizing Shampoo & Conditioner Boosts volume for up to 8 hours * Rare Oil Dry Mist 75% less breakage from thermal styling * *Product was tested by an established, independent third-party laboratory. Results may vary.

To find out what MarulaOil can do for your Salon call the friendly team at National Beauty Distribution on (021) 2019681.

For more information email - sales@nationalbeauty.ie www.nationalbeauty.ie

Editor’s Letter We are proudly championing the girl bosses of the Irish hair industry in this, our women in business issue.

IreLand’s onLY saLon stYLIst maGaZIne

Issue 7 C\YbZR .babZ[ â‚Ź& "

girl

women In busIness Issue

From educators to entrepreneurs, meet the women set For success

EDITOR Tara Corristine

Kieran Walsh Will McCreevey ART DIRECTOR

Susan Conley CONTRIbuTORS

Kat Smith Dr Libby Weaver

@fringemagazine.ie

FRINGE MAGAZINE

PublISHERS

Our cover stars, Denise Walsh of Rustiq Salon and Sabrina Hill of Kopper Hair Salon, talk to us about their exciting new educational programme, and reveal the struggles their businesses have gone through and how working together has helped each of them to grow. Read all about it on page 28.

Another dynamic duo carving a path is Simone Cody and Audrey Shanley who recently launched their new luxury haircare distribution business. Find out more about their stellar brands on page 32.

We’re supporting women thought leaders too, and salon marketing guru Kat Smith shares her tough love approach to turning your salon around on page 34.

Sharon Robinson is this issue’s Instagram queen (page 21) - the session stylist has worked backstage for Chanel, Balmain and Fendi - and on page 37, we meet rising star, Zara Mcintyre.

Plus, we had the opportunity to visit the Dyson campus recently for the launch of the new and improved Supersonic professional edition hair dryer. The level of knowledge that Dyson engineers have amassed about hair health, salon operation and stylist requirements is incredibly impressive. They have combined this understanding of environment and audience with a level of innovation and engineering that is simply game-changing. Read about the industry icons looking to the new model on page 8.

And we have some exciting news: this issue marks the launch of the Fringe Magazine Awards 2018! As Ireland’s only salon stylist magazine, we are thrilled to celebrate and support the Irish hair industry’s innovators and grafters, business owners and influencers. Turn to page 10 to find out if you made the cut and how to vote for your favourite.

And, of course we have our regular mix of interviews, interiors, news and advice.

Hope you are having a sales-smashing summer, see you in the autumn,

@fringemag_ie @fringemagazine_ie

www.fringemagazine.ie

For advertising queries, please email Tara@fringehq.com or call 021 201 9681

ps

Check us out on social media for news, reviews and competitions. Got a question, suggestion or would like to see a topic covered? Drop me a line at Tara@FringeHQ.com

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Modern minimalist The spring summer 2018 collection from Chinese menswear label Pronounce was about the intervening space and shades between layers of cloth.

This latest collection is an exquisite reflection of the designers’ ‘anti-decorative’ approach. “The designer wanted to create a look that was tough, graphic and modern,” says lead stylist Teiji Utsumi, “so I worked with a wavy look but add a sculptured, modern element to it. The Schwarzkopf Professional OSIS+ Soft Glam smoothing

FRINGE MAGAZINE

Winner of the IHF Pulp Riot Trainee Hairdresser of the Year, SuSaN BLakE’s look took it’s cue from nature. “My look was inspired by the beautiful colours of a sunset.” Currently in her third year of hairdressing, Susan has worked in Cut Social for over a year and this recent win has fuelled her ambitions to compete. “Winning the IHF Pulp Riot Trainee Hairdresser of the Year award was so important to me. Next year I hope to enter the Hairdresser of the Year. I’m addicted to competing now!”

ShINING

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serum added the extra gloss I needed for the look, giving it extra sheen and diamond shine.”

GEt thE Look Step 1>> Run OSIS+ G.Force

through the hair for hold and texture and then create finger waves throughout the hair.

Step 2>> Once your finger waves have set slightly, remove the hair clamp and break up the wave gently by adding the Schwarzkopf Professional OSIS+ Soft Glam Smoothing Elixir.

Step 3>> Finish with a blast of OSIS+ Session Extreme Hold Hairspray to fix the look.

Shop Talk tImE’s UP

Did you know

thE BRUsh OFF Oils and balms may have entered mainstream beard maintenance but healthy hair begins with hygiene. Perfect for all beard types, Beard Foaming Cleanser by American Crew (€xx) helps to remove daily residue buildup and promotes a fresh, healthy beard for up to eight hours.

This fast acting, leave-in formula absorbs quickly, leaving beards with a soft appearance and fresh scent.

@americancrewuk sILvER savIOUR Newly launched in Ireland, Keune haircosmetics was founded in 1922 by a young Dutch pharmacist, Jan Keune and the company remains family-owned and operated to this day. Their latest launch is Care Silver Savior: a gentle brightening shampoo and conditioner duo designed to refresh cool blonde and silver tones. Both the shampoo and conditioner feature deep violet pigments to undo brassy and warm tones, while pro-vitamin B keeps hair looking and feeling silky-soft.

capitalhairandbeauty.ie

...that the mOROCCaNOIL manufacturing facility in Israel is 100 per cent solar powered?

Or that it has been used backstage at over 160 runways at New York, London, Milan and Paris fashion weeks? The argan-oil infused hair care celebrates its tenth birthday this year and we are particularly pleased with the release of the travel sets (€35.55), available in Repair, Hydrate or Curl. moroccanoil.com

@greatlengths_ireland

FRINGE MAGAZINE

20 per cent of women skip their colour appointments because they simply can’t commit to hours in the chair.

L’Oréal Professionnel looks set to change that with the launch of its new professional in-salon colour service: Instant Highlights. The combination of the Instant Highlights Heating Iron, Instant Highlights Lightening Cream and Instant Highlights Aluminium Foil work to ‘instantly’ lighten the hair in a controlled and even way. Instant Highlights can be used with L’Oréal Professionnel’s Smartbond technology to help prevent damage and ensure softer, stronger, shinier hair. This new colour service has not been created to replace traditional highlight services, however, and is available for up to a maximum of 15 colour pieces/foils only. Rather it is seen as an introduction to colour, a colour refresh or a way to experiment with fashion shades. @lorealpro

BLONdE amBItION Great Lengths new Ultimate Blond Protection Care range is designed to protect and restore blonde, dry or damaged hair using a unique ingredient called KERAPHLEX, an active complex that works to prevent breakage and split ends, whilst enhancing vibrancy and leaving hair noticeably healthier. There are three products in the range: a cleansing shampoo (€18.90), moisturising spray (€19.90), and conditioner (€19.90).

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A feat of innovative engineering, meet the new and improved DysoN supERsoNIc™ hair dryer professional edition. hey’ve built machines to simulate how hair dries naturally, created in-house laboratories to study elasticity and spent hundreds of hours watching women and men blow dry their hair. It’s safe to say that Dyson engineers understood their market before launching the original Dyson Supersonic™ hairdryer professional edition. Two years on, and with improvements in technology and on-going salon engagement, the team at Dyson felt they could improve on the original.

so what’s changed?

FRINGE MAGAZINE

In June, the Dyson Supersonic™ professional edition hair dryer launched and this new machine has been designed to solve some of the key problems encountered by stylists. Tom Crawford, Dyson Global Research and Development Director, Personal Care: “To design a hair dryer for professionals, our engineers first had to understand the working environments and habits of hair stylists globally. Over two years, the team optimised and re-engineered the Dyson Supersonic hair dryer.”

And the experts agree.

Celebrity hair stylist Larry King says, “Dyson engineers have made subtle improvemaents to what is already an incredible machine, making it the perfect tool for a professional stylist.”

“This little beauty packs such a punch.”

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>> Global award-winning hair stylist DylaN BRaDshaw’s work has graced the pages of Vogue, Harper’s Bazaar and Rolling Stone.

The mini motor that rocked the hair world the first time around is back, and better than ever. The Dyson V9 digital motor is the company’s smallest and fastest digital motor yet, in fact, it’s six times faster on average than other dryer motors. Plus, it’s accoustically tuned, making it oh-so-quiet. Couple this with Dyson’s Air Multiplier™ technology, which ramps up the amount of air drawn into the motor yet still delivers a focused jet of air, angled at 20° for controlled, precise drying and styling, you get the job done quickly and quietly, making it a win-win for everyone.

Ensuring that the V9 motor could work at maximum capacity in a salon environment where air pollutants like dust, product, towel fibres and hair are rife, was the next hurdle faced

by Dyson engineers. They solved this by creating a filter with two layers: The outer layer is removeable and is quick and easy to wash and reattach – it’s magnetic – while the inner layer simply needs a gentle rub with the brush provided. An indicator light tells you when your filter is ready for a dust down.

But turning over more clients isn’t a win if their hair health is being damaged in the process.

Partner Promotion “When I’m working backstage... I need to protect the girls’ hair, and... I need to get that hair done. The Dyson Supersonic is the best tool for the job.” >> International session stylist JoN REymaN leads up to 20 shows during fashion week working with teams in New york, london, and paris.

The Dyson Supersonic™ hair dryer professional edition has intelligent heat control, ensuring hair isn’t exposed to extreme heat.

A glass bead thermistor measures the temperature 20 times a second and transmits this information to the microprocessor, which intelligently controls the temperature of the air flow.

Working with Dyson’s Supersonic Ambassadors and

>> £75 million has been spent developing the Dyson supersonic™ hairdryer and the newer professional edition >> 1,010 miles of human hair has been used in testing for both machines >> 178 prototypes of the new professional edition were made >> over 100 engineers spent two years working on the project

The Dyson Supersonic™ hair dryer professional edition is available now at a special salon price of €349.99. Hair professionals can find out more by heading to www.dyson. ie/professionalhaircare. @dysonhair #dysonhair ✂

FRINGE MAGAZINE

stylING photos: fAshIoN wEEk

CRuNCh thE NumBERs

Key Styling Partners across the globe, the team realised that improving the dryers accessories and add-ons was paramount: the styling concentrator, diffuser and soothing nozzle have all benefitted from stronger magnetic attachments as well as new technology that prevents the edges from becoming too hot to touch.

The styling concentrator has also been redesigned with a wider, thinner nozzle to enhance precision styling.

The cable length has been increased to a generous 3.3 metres reducing the amount of fancy footwork needed, while the magnetic stand means that attachments clip on when not in use.

“The new Dyson Supersonic hair dryer professional edition is phenomenal.Since I have had it, it has changed my old habits of drying hair.” >> one of the most influential hairdressers in the world, ERRol DouGlas mBE, is switching to the new and improved model.

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ringe Magazine was established with one vision: to shine a light on the incredible talent in Irish hairdressing.

We are delighted to announce the launch of the Fringe Magazine Awards 2018 to celebrate the standout stars of Irish hair.

With help from industry insiders, we have shortlisted the country’s best and brightest, from social media gurus bringing their online A game, to the young guns snapping at their heels; from dreamy interiors to the business owners creating salon empires.

VOTE NOw! The winners in each category will be voted by you, the reader, so visit our website, fringemagazine.ie/awards, to vote. The closing date is October 31st, 2018. All winners will receive a stunning trophy engraved with their win and be featured in a forthcoming issue of Fringe Magazine.

BEST USE OF SOCIAL MEDIA

FRINGE MAGAZINE

Awarded to the salon for their clever and creative use of social media to advertise and promote their business n n n n n n n n n n

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Zero One Salon @zeroonesalon Preen Hair & Beauty @preenhairandbeautydublin Ceira Lambert Hair Salon & Academy @ceiralambert Brown Sugar @brownsugardub The Space Hair|Soul|Beauty @thespacehairsoulbeauty GROW UnLTD @grow_unltd FMN Makeup & Hair @fmnmakeupandhair Kay Burns Hair @kayburnshair Sarah Lyons Hair & Beauty Bar @sarahlyonshairandbeautybar Pelo Hairdressing @pelodolls

INDUSTRY INFLUENCER

Awarded to an individual using social media to build a personal brand and develop themselves as an industry leader

Sabrina Hill @superstylesabby n Katrina Kelly @katrinakellyeducation n Coia Dahill @coias_styles_ n Denise Walsh @rustiqdenise n Nancy Cavanagh @bellehairextensionsireland n Paul Davey @pauldaveyhair n David Cashman @cashmandjmc n Andrew Dunne @hairbymane n Paul Mac Special @paulmacspecial n Denise McLean @pelodolls n

awards BEST ADVERTISING CAMPAIGN

Awarded to the most creative campaign using a mix of media to spread their message n Dyson

ONE TO WATCh

Awarded to the hair creative making waves in the Irish hair industry n Zara

n Loud

Academy Barber Fades The Gentlemen’s Barbers

n Oslo

Beauty Hairdressing n Origin Hair Design n Hession Hairdressing n Peter Mark (Grafton Street) n Alan Keville for Hair n Zeba Hairdressing n Ben Garry Hairdressing n Visage Hair Design n Andrew Mulvenna Hair n D’Arcys

BEST SALON INTERIOR

Awarded to the salon with the most outstanding or original interior n Batik

Hair Studio One Salon n Kopper Hair Salon n Komb Professional Hairdressing n Callan & Co. Hair & Beauty n Patrick Gildea Hairdressing n The Space Hair|Soul|Beauty n Sarah Lyons Hair and Beauty Bar n Lloyds Hair n Fox & Bow n Zero

GRAND SALON OF ThE YEAR

Awarded to the best individual salon for their service, presence and contribution to the Irish hair industry n Leonard

Hair & Beauty Salon n Cut Social n Niall Colgan Hairdressing n Maven Hair Studio n Kopper Hair Salon n Dylan Bradshaw Hair Salon n Crow Street Collective n Preen Hair & Beauty n Jagged Edge Hair Design n Hemera

SALON ChAIN OF ThE YEAR

Awarded to the best salon group for their service, presence and contribution to the Irish hair industry n Hession

MALE GROOMING SALON OF ThE YEAR

Awarded to the male grooming salon standing head and shoulders above the rest n GMale

Barbers Daddy Barbers n The Grooming Rooms n Sam’s Barbers n Cut & Sew Barbers n Signature Hair n The Grafton Barber n Paul Mac Special Hair n Sugar

Hairdressing Amber n Alan Keville for Hair n Peter Mark Group n Hugh Campbell Hair Group n Sean Taaffe Hair & Beauty n Brown Sugar n Zeba Hairdressing n House of Colour n Romina Daniel Hair & Beauty n Black

Now

Log on to fringemagazine.ie/awards to vote.Closing date October 31st, 2018.

Mcintyre, House of Colour n Roisin Hynes, Sarah Mason Professional n Aoife Carroll, Lloyds Hair n Susan Blake, Cut Social n Jane Fitzgerald, Rustiq Salon n Karen Duggan, Craft Social n Rachel Ferguson, Patrick Gildea Hairdressing n Andrea Lynne Raymond, The Asylum Barbershop n Stephanie Greene, Zeba Arnotts n Mikey Conway, Cut Sew Barbers

n The

Awarded to the salon with the most innovative retail display

FRINGE MAGAZINE

- Supersonic Professional Edition hair dryer n Phorest - Phorest FM The Salon Owner’s Podcast n Alfaparf - Semi Di Lino n KEVIN.MURPHY COLOURING.ANGELS n Redken - Redken Brews NYC Grooming n L’Oréal Professionnel - Source Essentielle n Paul Mitchell - Neuro Hair Styling collection n Joico - K-PAK Colour Therapy Luster Lock Treatment Spray n Great Lengths - Strive to be Unrivalled n Baxter of California - Live Life True

BEST RETAIL IN SALON

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/ E L E V E N AU ST R A L I A I R E L A N D

@ E L E V E N AU ST R A L I A _ I R E L A N D

If you would like to place an order please contact the friendly team in National Beauty www.nationalbeauty.ie | sales@nationalbeauty.ie | 021 201 9681

ELEVENAUSTRALIA.IE

Inspire.Me Show

A fashion-forward show from Kevin.Murphy Educators.

FrinGe MAGAZINE

Guests came from across the country to see Kevin.Murphy Educators showcase the latest collections at the recent Inspire.Me show, held at The Dean Hotel. Inspiration came from fashion designer Rei Kawakubo of Comme des Garçon who is anti-fashion with her designs, creating clothes that allow individuals to express themselves. “We took texture and shapes from the 80s and 90s when Rei was criticised for her first collection and proved everyone wrong,” reveals Lucinda O’Neill. Lucky attendees left with a goodie bag featuring the latest colour tool in the Kevin.Murphy range, the Lightening.Wand. ✂

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Explore stocking SACHAJUAN in your salon by contacting National Beauty Distribution on (021) 201 9681. For more informtion email info@nationalbeauty.ie or visit www.nationalbeauty.ie

HairLuxPro Launch

PHoToS: MARTIn McELLIgoTT @gILLyPHoToS

FRINGE MAgAZInE

There’s a new kid in town: boutique haircare distributor HairLuxPro, founded by Audrey Shanley and Simone Cody, launched on April 30 at 22 South Anne St and were joined by representatives from Davines UK and Italy.

Leading lights of Irish hairdressing were treated to Aperol spritzers and Prosecco and dined on Anti Pasta! Award winning stylist Ky Wilson created some stellar looks on the evening using Davines products. ✂

FROM TOP LEFT: Audrey Shanley, Ian Brady Cats Hair Salon, Paul Drumgoole Zeba Hairdressing; Catherine McElligott, Ivan Bishoff, Paula Bishoff, The Hairshop Dundalk; Rachel Larrigan, Simone Cody, Linda Stewart, MIZU Hair & Beauty Dundalk; Simone Cody, Pamela Flood, Audrey Shanley; Audrey Shanley, Dylan Bradshaw.

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The IHF Championships It was a night of expertise and excitement at the recent ThE IhF ChampIoNshIps.

FRINGE MAGAZINE

The IHF Championships took place in Croke Park recently with IHF President David Campbell overseeing the evening. Hundreds of hairdressers and barbers gathered to compete across a variety of categories, displaying an incredible level of skill and talent. Ciaran Dowd from Occasions Hairdressing did the double, scooping the Leinster Hairdresser of the Year as well as the top prize, Irish Hairdresser of the Year 2018. ✂

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4 1 Ciaran Dowd, IHF Alfaparf Irish Hairdresser of the Year & IHF Phorest Leinster Hairdresser of the Year 2018; 2 IHF Wella Connacht Hairdresser of the Year Roisin Hynes, Sarah Mason Professional, Galway, Co Galway; 3 IHF Pulp Riot Trainee Hairdresser of the Year & IHF Dyson Junior Team Ireland Member 2018 Susan Blake, Cut Social, Phibsborough, Dublin; 4 IHF Barber of the Year 2018 Sam Keating, The Academy Barber, Celbridge, Co Kildare

L’Oréal Colour Trophy Awards It was a night of glamour, glitz and genderneutral hair at the L’OréaL COLOur TrOphy awards.

The 52nd L’Oréal Colour Trophy Awards kicked off in Dublin’s four star Clayton Hotel on Monday 2nd July with a champagne reception followed by a black-tie gala dinner and award ceremony.

Brown Sugar’s South William Street team were the 2018 L’Oréal Colour Trophy Award Winner, while Brown Sugar Blackrock walked away with the top spot in the L’Oréal Men’s Image category. The L’Oréal Colour Trophy STAR Award went to Callum O’Donovan, The Edge Hair Design, Cork. This year’s judging panel included industry icons Paul Dennison (Ken Picton), Andrew Mulvenna (Andrew Mulvenna Hair), Siobhan Jones (Headmasters), Adam Reed (Percy & Reed) and Tina Farey (Rush).

The Alan Edwards Art team opened the show with One Zero One, a journey of liberation and individuality expressed through high-fashion, magnificent hair, movement and design.

Sugar Culture presented a ‘sinfully fierce’ gender-free haute couture runway expression in Born Naked. ✂

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CLOCKwIsE: 1 Winner Laura Reid and James Coleman, Brown Sugar, D2; 2 Runner-up Michal Szerszen and Fergus Daly, Zeba, D2; 3 Third place Mary Griffin and Anna McNulty, John Coss Creative Hair, Portlaoise; 4 Men’s Image Award Winner Joanna Fogarty and Graham Molloy, Brown Sugar, Blackrock, Co Dublin; 5 Runner-up Sandra Keegan and Fergal Brennan, The Academy Belle Hairdressing, Celbridge, Co Kildare; 6 STAR Award Winner Callum O’Donovan, The Edge Hair Design, Cork

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*When using Neuro® Prime. **When using Neuro® Repair. ***When using Neuro® Protect or Finish. Products were tested by an established, independent third-party laboratory. Results may vary.

GUILT- FREE HEAT ST YLING Introducing Neuro® Liquid Intelligent Styling ®

LIQUID Experience the advanced thermal protection of Neuro® HeatCTRL® technology, scientifically proven to lock in moisture and help prevent damage.

UP TO

X MORE

CONDITION**

BLOCKS HUMIDITY FOR UP TO

HOURS

***

PREVENTS THERMAL DAMAGE UP TO

*

To find out what Neuro® Liquid can do for your Salon call the friendly team at National Beauty Distribution on (021) 2019681.

For more information email - sales@nationalbeauty.ie www.nationalbeauty.ie

KEVIN.MURPHY Ireland

EDITORIAL STYLIST 2019 Published in FRINGE magazine

Would you like to shoot a collection and have it published in FRINGE Magazine?

Editorial Stylist 2019

New Creative Force 2019

Winning entry will receive a 4 page publication of your collection in FRINGE magazine with models, stylist, MUA & photographer supplied.

Winning entry will receive a 1 page publication of your image in FRINGE magazine with model, stylist, MUA & photographer supplied.

(Open to stylist with 5 years or less experience)

Winner chosen by Kevin Murphy & Massimo Morello - KM STYLE.MASTER

Entry is photographic - open to all stylists.

DM @lovekmirelandpro or email lucinda@nationalbeauty.ie for registration, rules & conditions.

Insta-Style

ShaRoN RobINSoN has been in the hair industry for over 24

ocial media platforms are imperative to our industry. It is a constant way to update my portfolio, I can get very busy with work and updating a website every month is not achievable for me so it is easily accessible for future clients and brands to view my work. I have secured many jobs this way.

As well as my idols, Sam McKnight and Malcolm Edwards, both of whom I have had the opportunity to work with, I also follow hair companies such as HV-Wigs, magazines such as UK Vogue, Schön, W Magazine. I also follow my peers for support and the visual joy of seeing great work from people that I have worked with over the years.” ✂ @sharonrobinsonhair

FRINGE MAGAZINE

years and session styling full time for five years. Her work has been featured in King Kong Magazine, Hunger, Vogue Italia, Schön and Metal. She has worked backstage at Fashion Weeks and international shows for the likes of Chanel, Fendi, Etro and Balmain. She shares how she makes digital work for her.

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If you would like to place an order please contact the friendly team in National Beauty www.nationalbeauty.ie sales@nationalbeauty.ie 021 201 9681

Get The Look It’s all about the 80s this autumn so channel your inner Pretty Woman with sexy, sassy corkscrew curls.

At London Fashion Week, Aveda Global Director, Hair Styling, Bea Watson worked with natural movement and curl patterns for Roberta Einer AW18. “Roberta’s collection was inspired by everyday glamour, so we wanted to create an infusion of stylised looks with a Hollywood after-party feel – a nod to the natural curls and low braids of 80s music, stage and screen.” Aveda Be Curly Style Prep was used to enhance natural texture and define curls, whilst Aveda Air Control created a lightweight but strong hold to embrace natural movement. ✂

FRINGE MAGAZINE

Forget big beachy waves, autumn 18 is all about the corkscrew curl 23

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FRINGE MAGAZINE

Hair Style

lifting FRINGE MAGAZINE

The intriguing and inspiring world of hair as seen through the lens of Anthony and Pat Mascolo

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FRINGE MAGAZINE

xploring hair as an art form as well as its effects on culture, photography and fashion, Anthony and Pat Mascolo’s INFRINGE, Anthropology Of Hair Issue 2 includes editorials, artworks and photo-essays across all creative disciplines and interviews with industry legend Trevor Sorbie and New York hair artist Bob Recine, as well as designer Sanne Visser, who creates cutting edge products out of discarded hair, and meet anthropologist Emma Tarlo, whose latest book delves into the fascinating, mostly hidden world of the human hair trade.

“When we launched our first issue of INFRINGE in 2017, we were so excited to share our ongoing exploration of the vast world of hair culture and creativity. At the back of our minds we had a niggling worry… would we run out of hair stories to tell? Far from it - we’ve been completely overwhelmed with the wonderful response to the first issue, and the many, many people who have got in touch from all over the world since its release, to share their own hair stories. If anything, it’s made us realise when it comes to the world of hair, we’ve barely even scratched the surface.”

- Anthony and Pat Mascolo, Founders and Editors-in-chief (£15, INFRINGE.com)

Previous Page: veiL | Hair: Anthony Mascolo & Akos Bodi; Colour: Christel Lundqvist @ Stil; Photography: Anthony Mascolo & Panos Damaskinidis; Make-up: Pat Mascolo; Models: Florentina Decomtes & Leksi Olsen @ Profile

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iNFriNge iN JaPaN | Photography: Anthony Mascolo & Panos Damaskinidis; Hair: Hidetoshi Saiga & Gen Itoh; Make-up: Pat Mascolo; Colourist: Shunichi Nakoshi, Makoto Iwaya, Shota Akaoka; Hair Assistant: Shinsuke Kato, Kota Nanbu, Yui Tateno; Stylist: Soichiro Kobayashi; Models: Nanami Iwao, Kaori Torii, Saya Bellamy, Akane Watanabe; Special Thanks: Masanobu Nakamura, Takanori Kuzuo, Yusuke Korenaga, Tetsu Itoh

KEVIN.MURPHY

COLOURING.ANGELS Formulated with Green Tea, Olive Leaf and Grape Seed to moisturise and impart lip gloss-like shine to the hair.

www.kevinmurphystore.ie

@lovekmireland

@lovekmireland

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FRINGE MAGAZINE

Cover Stars

GirlboSS Biz whiz DENIsE Walsh of Rustiq Salon and Insta-guru sabRINa hIll of Kopper Hair Salon are set to shake up salon education with the launch of their training programme, Business of Hair.

P h O T O G R a P h s b Y a l h I G G I N s

FRINGE MAGAZINE

Denise

I’m really savvy at the business aspect and Sabrina is really into her colour techniques and her social media is phenomenal. We met through social media six years ago – I asked her for help with colour and she asked for help with the business and that’s how it started. Sabrina came to my team a couple of times a year to give training and I used to visit her salon to discuss P&Ls, budgets and help her get back on track. We decided to restructure our own businesses and came up with a sound education for our salons which we put into place about two years ago.

About a year ago, we began getting messages on social media and emails asking could we do training elsewhere, could they send their staff into our salon. We began doing live Q&As on social media and I was being asked to write up business plans.

Sabrina and I decided to put together a structured programme of educational courses for salons that wouldn’t cost an arm

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and a leg – I worked with a mentor some years ago to write a business plan and the price is phenomenal. There are seven courses, six of which involve Sabrina and I going into the salon and teaching anything from the fundamentals to advanced cutting to upstyling.

One of the six courses is called Let’s Talk Business of Hair and it’s our most popular inhouse course. The salon owner hires us to come in for the day and Sabrina works with the staff teaching a technique and I work with the salon owner. I request certain reports before I arrive: P&Ls, colour percentages, and we go through their roster: what stylists are on, are senior stylists doing everything themselves, what is their client retention, what is staff utilisation percentage. There can be tears and hand wringing – a lot goes on in that three hours.

Then we rejoin Sabrina to do team exercises.

We talk about stock and consultations and walk through the salon, starting at the front door, viewing it through the eyes of a client. It brings everyone together – staff, managers and juniors. I then make them up a plan for the next 12 to 18 months depending on the challenges that the salon faces.

We launched a couple of months ago and we are fully booked until November. We want to offer a really professional hair education programme that no-one else here or the UK is providing which is commercial looks, not competition looks with crazy vivid colours. We are producing stuff that salon owners and stylists can bring back into their salons easily and start producing straight away.

As salon owners, Sabrina and I have made massive mistakes in the past and we’ve learned through experience.

I don’t want to see anyone go through what I went through, it was horrendous. I have taken running your own business with the Enterprise Board. I found an accountant who teaches me about my accounts. I may not have

time to do it but I want to be able to read my own books. I do my own payroll so I am able to speak to students about stock percentages, wage percentages – the two most important factors when opening your own business.

Sabrina

When I took over my salon we were in the middle of a recession so I decided the only way forward was to pump money into education. I started retraining myself and part of that was going online. Instagram had just started and there were very few hairdressers on it and some of them are now close friends: Stevie English from Australia, Jenny Strebe, Confessions of a Hairdresser and Larissa Love. I began posting before and after shots and I think I was the first person in Ireland to do that and that’s when a lot of people asked me was I teaching any of this. There were no courses for senior stylists doing something commercial, creating celebrity looks or looks that are on social media that clients will take to salons and ask for. When we qualified, there weren’t any courses for us – they were geared towards junior training or the basic knowledge of colour.

When you go on a lot of branded courses, you are learning from technicians, whereas Denise and I are hairdressers and business owners.

When I have taken courses, it’s very technical. When people come to our courses they get so much more on a personal level, especially when we talk about the struggles in our business. We still educate ourselves, we’re travelling to America this year to train. We are two separate businesses that have come together with very complementary skillsets and to do this programme right, we have to be one step ahead. ✂ businessofhair.ie

Cover Stars

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HaIRLuxPRo is a boutique haircare distributor with a focus on ethical luxury. Meet the women behind this new enterprise.

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beauty

Partner Promotion nderstanding your audience is key and with over 30 years combined industry experience Simone Cody and Audrey Shanley certainly know the Irish haircare market. Throughout their careers, the pair have managed leading luxury brands such as Kérastase, Shu Uemura, L’Oréal Professional, KeraSkin Aesthetics, Revlon and American Crew, and in recent years, they have seen a growing demand for organic and naturally derived environmentally friendly ranges.

Earlier this year they decided to launch HairLuxPro, a boutique luxury haircare distribution company focusing on brands with high performance, sensorial, ethical, organic and environmental leanings.

“Consumers are looking for more discerning products that deliver amazing results but are gentle on the hair and scalp and kind to the environment,” Audrey tells us. The company has secured well-known and produced by Davines is obtained with clean ranges for distribution within the Irish market such energy. as the Kerastraight collection of intensive in -salon The Davines Group is a B.Corporation, a company treatments which count the legendary Trevor Sorbie that uses the business to generate positive impact on MBE as its Global ambassador, INNOluxe Hair Repair people and the environment and is System, beloved by Sophia Hilton part of a rapidly growing community of Not Another Salon and the uberglobally. The certification is issued luxe Ibiza Hairbrushes. by the non-profit organisation B The cornerstone of HairLuxPro With an array of products Lab® and certifies that the company is Italian Brand, Davines. The at their fingertips, the creates value: economic, social and Davines Group was founded in 1983 entrepreneurs share their environment. Packaging is essential to in Parma by Silvana and Gianna must-haves: contain, preserve and protect products Bollati to create premium “My favourite product – at Davines all packaging (retail and products for the leading is davines renaissance professional) is made from recycled cosmetic houses and within Circle repairing hair plastic where possible and can be a decade, the couple had Mask. My hair can easily recycled or composted, and the created their own haircare be unruly and within company strives to use only primary colour and retail ranges minutes the Babassau packaging. which steadily evolved into butter leaves it silky soft Artistic Director of Davines, Angelo an international lifestyle brand allowing the vibrant colour Seminara, leads with beautiful that strives to balance beauty, to shine through. the Love collections and revolutionary tools ethics and sustainability. Audrey Smoothing range which uses as well as providing the company and Simone are passionate about Minuta olive extract is another with his talent and experience for Davines products because they are favourite to nourish and courses, workshops and new product 100% organic, naturally derived, smooth my hair.” —Simone development. “By ‘creating beauty’ cruelty free, contain no sulphates or “oI All in one Milk is my we want to encourage people to take parabens, are vegan friendly and, absolute go-to product: My care of themselves, of the environment most importantly, achieve amazing hair is quite long with blond in which they live and work, and the results that never disappoint. highlights and it tangles easily things they love,” says Simone Affordable luxury at its best. and is at its most vulnerable of their decision to work with Since 2006, Davines has used when wet. A generous spritz Davines. ✂ renewable electric energy from of oI All In one Milk through natural sources – such as sun, wind, the mid-lengths and ends CoNtaCt water and soil – to power its plants detangles it instantly and Audrey@hairluxpro.com and offices. These inexhaustible provides heat protection, T: 086 4696060 sources of energy do not release beautiful softness and Simone@hairluxpro.com CO2, they do not pollute and are shine but is totally T: 085 2503311 constantly renewed and mean that weightless.” —audrey www.hairluxpro.com every product formulated, designed

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MAIN photo: tAdhG NAthAN photoGrAphy

Expert Choice

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Marketing expert Kat SmIth gives her tough love approach to turning poor performing salons around.

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id your parents ever tell you to eat the stuff on the plate you hated first, and then you’ll enjoy the stuff you like last? Did you ever listen to them? Did you swear as a kid, when you grew up, you wouldn’t tell your kids that?

Your plate would be nothing but the good tasting stuff. And then you got a bit wiser and realised a) that’s all your parents had so they were just trying to get something in you so you didn’t starve to death, and b) sometimes the bad tasting stuff is the most nutritious for your body, and by not having it you jeopardise your health.

I have been reminded of it lately with my two cats, Pudding and Slinky. They’ve been getting some standard supermarket cat biscuits, stuff that has been donated to us by various people leaving the country and not wanting to throw it out. And because I haven’t wanted to buy large bags of the vet-bought specialised diet they normally get, they’ve been having the inferior biscuits. But the

owth little buggers have worked out some of the biscuits in the mix taste better than others. And are selectively ferreting out those preferred morsels with their little furry noses, leaving the bits they don’t like in the bowl.

They are quite persistent about this.

They’ll leave the boring biscuits for days and meow constantly for more of the tasty ones.

Of course, being the softy that I am, I relent and refill the bowls. And so the cycle continues.

The problem I’ve now created is they will never eat the boring stuff in the bowl. They know that at some point muggins here will take pity on the poor starving kitties and top them up with the good stuff. Just to shut them up. They’re relentless in their pestering for better biscuits, because they know the reward is imminent.

I’ve seen that with staff in the salon, they’ll do what they like doing and leave what they don’t, which creates huge problems for you, as you end up either having to moan about it in staff meetings, all the time, or you end up doing all the crappy shit that needs to be done, as well as your own stuff, and you come to resent your business.

Pro Talk I’m a big advocate of I was speaking to a new client getting started, and doing the other day and she has fallen anything to get started rather out of love with her business than doing nothing, but you for just that reason. When I have to choose the things pointed out to her that she was that are going to get results, taking home less money than and get them done, before her part-time stylist who was you go for the ‘fun’ stuff. not pulling her weight, it hit Because if you ‘eat the boring her square between the eyes. biscuits’ you’re going to have What an utterly miserable more to play with as you situation to be in, especially as bring more and better clients business ownership is meant and more money into your to mean financial freedom and business, and that frees you independence. My poor client up to spend time ‘eating the works seven days a week for next tasty morsels’. to nothing, and bears the brunt Kat Smith, aka The Queen What that means is doing of the work. Why do we put up Bitch of Everything (QBofE), a thorough 80/20 on your with that kind of behaviour from is a leading expert for Direct business now and looking at others when it comes to our Response Marketing for Salons. what you are currently doing own business? (Don’t worry, I’m Fearless and tenacious in her that gets you results, and do holding her hand now and she’s approach to educating salon more of that. And by that kicking arse). owners to be more successful, I mean find out the 20 per I’ve also seen it, and have been she took a failing salon and cent of things that gets you guilty of it at times, when it turned it around using the 80 per cent of your business, comes to marketing the business. exact strategy laid out in her and focus on that.

We do the things we like and are book Grow Your Salon FAST If you’re not fond of and sold her share when it was easy, like posting pretty pictures valued at 26 times the price whatever it is that gets you on Instagram with some random she paid for it six years on. the most money through hashtags and wait to see who She works with salon owners the door, you do have some ‘likes’ them, and leave the things around the world, helping them options. You can outsource that we find difficult, or too to grow their business without it to someone who enjoys challenging or boring, but are headache and hassle. Author of it and can do it better than often the things that are most 101 Naked Confessions of a Gay you. You can delegate it to ‘nutritious’ and better for our Hairdresser, Grow Your Salon someone in your team who business.

FAST (€29.97) is the second in is good at it –or train them It’s tempting to do the fun the Quick, Dirty and Uncensored to be good at it – and, where stuff first and fool ourselves Secrets series. possible, you can do it once into thinking you’re moving the and then automate it, so business forward because you’re it runs on its own, constantly and consistently. ‘doing something’. When in reality, you’re not There really is no excuse. And if you’re really really doing anything at all that’s giving you a stuck, you can book a breakthrough call with return on that effort. Sure, you’re busy, so flat out me and get clarity on what you want for your even you don’t have ‘time’ to do everything you business and a plan on how to achieve it. ✂ need to. But in reality, you’re pedaling furiously growyoursalonfast.com/start on a stationary bike, going nowhere.

Kat Smith

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Exclusive offer to Fringe Magazine readers, a copy of Grow Your Salon FAST sent straight to your door. You will have to pay for postage/packaging so I know you’re serious about reading it. (£5.50/€6.20 approx). Get your copy here: www.growyoursalonfast.com/fringe

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Framar is the next generation in colour accessories Improve use «À Ûi ivwV i VÞ Improve technique To enquire about getting FRAMAR™ in your Salon call the friendly team at National Beauty Distribution on (021) 201 9681 or email info@nationalbeauty.ie

In The Chair Stylist ZaRa McINTyRE, from House Of Colour, Lucan, is in prep for the national finals of the Wella Trendvision Awards.

The switch In a salon one day as a client, I picked up a hairdressing magazine and inside it were images from a competition. I couldn’t believe that it was possible to create these looks with hair.

I went home, did up my CV and never looked back.

you are training and I would love to guide our future hairdressers in the salon. But before I can do this, I need perfect my own skills. I am constantly bringing in models in my spare time and attending courses so that soon this will be possible.

Meeting the mentors This year, I was selected

to be the Irish team member of Wella Generation Now. I took part in a week-long boot camp in the Wella World studio in London where we were mentored by some of the biggest names in hairdressing: Clayde Baumann, Bruce Masefield, Gary Gill and Leonardo Rizzo. Each day we were taught something different but what really stood out was each mentor shared their stories, the good and the bad. It showed me that even the people we look up to started the same way as everyone else and with practice and hard work anything is possible.

I would really like to become a teacher in House of Colour.

I know how hard it can be when

Keeping it real Social media is a great

tool for our industry, but I think that we need to be careful what we put out there. If a client has a colour change, it is important that we show and explain the process and to be careful when editing our images to manage people’s expectations.

Having a plan I think there should be more emphasis on salons to have structure with apprentices training. I am fortunate to come from a salon where your training is mapped out for you from the day you start but I know this is not the case for many other salons.

Starters orders Next for me will be will be the national finals of the Wella Trendvision Awards where I will be competing to progress to the UK and Ireland finals in London this October. It is my first year entering this competition so I’m excited to see what I can learn from it. ✂ houseofcolour.ie

Guiding force

hair trends now are the fashion bloggers you see on social media. I use the likes of Instagram daily, it’s a great way to keep up to date with trends and to advise and show your clients where your think the trends are going.

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Gamechanger I knew I wanted to audition for Generation Now when I heard about it as a trainee, and getting the phone call to say I had won a place on the team was the biggest highlight of my career to date. It has been an amazing experience: I have been able to work in the UK on a regular basis, be on stage in front of a large audience at Salon International and Salon Pro Live, as well as meeting and working with some of my icons in the industry.

Trend watch I think the biggest influencers of

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Interiors

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Industrial elegance is the vibe at this new beauty hotspot.

calling

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Interiors

Architect Racheline Michaels on why it’s so much more than a salon: “The strong industrial

vibe in the salon was created by leaving the ceiling ‘raw’, the services exposed and by the use of crittall. Although this is the first impression, I would prefer that ‘industrial’ did not define the result which I think is much softer and finer. Marble, lacquer and wood were introduced to layer and define areas. This provided the depth for the salon to be used for hair, beauty, exhibitions, a library and the walk space for Hershesons to display photos from their extensive archive.”

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ondon salon Hershesons is providing some serious interiors inspo with the launch of their stunning 5,000 sqft beauty flagship in Fitzrovia. “The template ‘same-old’ salon model is dead,” says Luke Hersheson, Creative Director at Hershesons. “Salons have become predictable, boring, much of a much-ness and not in-tune with how we live our lives now. The Hershesons’ approach to any project is to tear-up the rule book and start again – and that’s exactly what we’ve done.”

As well scoring partnerships with major beauty brands like dry by nails and, in a serious coup, the first treatment offering in the uk from Skin by Sunday Riley, the salon has also a café – a sunny open space with a full menu – where customers can hangout or catch up on work.

“This is not a traditional salon,” Luke explains. “It’s a beauty space, a work space and a social space wrapped into one. Customers can pick and mix the services they want according to their needs and their timeframe. It’s all about her and fitting in with her life.”

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Design house gpstudio worked on the project and called it a newgen beauty playground: “The brief was not to create a ‘hair salon’ but create a flagship store that felt like a home with the depth and variety of a mini department store, and a relaxed, open and immersive experience.

So the aesthetic in response to that was one of

rather than retail. Every item of marble, wood, metalwork, tile, glass, wallpaper, colour, texture, pattern, and grain was carefully curated until we had the palette we wanted collectively to create the desired departments, zones, comfort as well as simply delight.

Generally salons will have one mirror size

Salons have become predictable, boring, much of a much-ness and not in-tune with how we live our lives now.

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‘posh grittiness’. It also had to respond and reflect the creativity and forward thinking spirit of the Hershesons brand.

We didn’t want to compartmentalise the space, but did want to achieve suprises at every view point, and putting the visiting client in control of how they use and interact with the space.

It’s relaxed, informal and at every turn there is something new to experience.

There was very much a collaborative approach between Hershesons, Racheline Michaels and ourselves to achieve an apartment aesthetic

or style and a regimental layout. We wanted the mirrors to be more than just functional, ‘one solution fits all’, and reflect the particular offer and service and timescale of a client in front of them. The function of the mirror for, say, colour is very different to that of cutting or styling. We have also allowed, in certain areas, flexibility where the mirror can removed by a pulley system to respond to the feedback that women did not like sitting in front of mirrors for long periods of time.” ✂ hershesons.com

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Lightbulb Moment JoHN KEEGaN of The Academy Barber on mentoring top talent.

Young gun I started my career when I was 13: my uncle managed a salon and got me in washing and sweeping up hair at weekends. Being involved from a young age and being surrounded by the creativity of our industry, I quickly chose it as a career.

Precious resource The biggest struggle

now in our industry is finding staff. Through the recession there weren’t many people being trained or as many apprentice positions available.

Now we are on the other side and we don’t have as many qualified stylists that would usually come through.

Homegrown talent We are dealing with

it by growing our own. We are putting a big push into training people from the start to qualification level and having positions in our barbershops for them. This has worked for us in the past so why not copy and paste it again.

Star quality When hiring

from a business perspective, I wouldn’t have opened two new barbershops and remodelled our salon in a four-month period this year – that was hard work! But, we got it done all the same.

Teamwork A career highlight to date for me

was seeing two of my team who trained with us both winning Barber of the Year awards 2018. It was a very proud moment for me, watching guys you have trained and mentored become multi-award winning names is amazing.

Back to school Next, I’m doing a lot on presentation and public speaking.

I’m ok at it as I teach and I’m used to talking in front of people but it’s something I always wanted to become very good at. I think in business it helps to further educate yourself on what you are weak on.

Future plans We

have opened two new barbershops this year so for the next while we will be focused on developing these stores and launching our education programme for in-salon and for future barbers. As always, business keeps you busy but we would have it no other way. ✂ academybarber.ie

Top tip Service, service service and consistency is key. Nowadays your competition is two doors down, not like years ago when it was in the next town or two streets over, so you have to tick all the boxes on service, hygiene, quality of work because if

Take two In terms of doing things differently,

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someone, I’m not looking for a superstar. I find superstars come with a list of demands and are set in their ways. I look for someone who is eager to learn, passionate and willing to work as part of my team. A person who loves what they do, not a person who does it because they have to.

you don’t, your client just has about 20 paces to walk to try someone else. Don’t give your clients a reason to go elsewhere and your repeat business will be fine.

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Expert View An endless to-do list can leave us feeling drained and defeated.

Dr Libby Weaver reveals how to power up and push on.

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hat depletes energy? What I call ‘open loops’. You might prefer to think of them as ‘open tabs’. Consider this analogy. We know that our computer or smart phone slows down and burns more battery the more programmes or apps we have open and the more things we are asking it to do.

Twenty-three open tabs of web pages, photo editing, music, software updates and our mind can feel very much the same. The more things you have open and unresolved, the bigger the drain on your mind power and energy from all of these open loops.

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How many times a day, a week, a month, a year, do tasks or situations open up, yet they are never resolved, finalised or closed? How many emails do you read that you don’t immediately reply to, and they hang in your mind and add to your task load of what’s not yet done? It is as if you walk around each day with so many tabs open – like websites on your computer screen – that you never feel like you have got it all handled. You never feel like you can rest. So you don’t, not properly, even if you try. Plus you might judge yourself for this. You might subconsciously tell yourself that you are a failure for not getting more done. Or that you are lazy, or hopeless or a fraud. Yet you may be completely unaware that you are judging yourself in this way.

Do you think these statements to and about yourself energise and uplift you, and empower you to take care of what’s on your plate? Unlikely.

Usually such harsh self-talk zaps the wind from your sails and you live most days proving yourself right – that you don’t get enough done in a day, you procrastinate, and then the judgement begins all over again – and this depletes your energy further. Significantly.

You could consider that these open-loop

scenarios offer you endless opportunity. But most people see them as an utterly exhausting pile of stuff that they wish they could hand over to someone else.

The solutions? Scheduling your time. Following through on what you say you will do. Delegating, if you are in a position to do this. As Oprah said, ‘Do what you have to do, until you can do what you want to do.’ Schedule what you will complete today and start closing some of those loops.

You can try closing some tabs using these four steps:

>>Identify and capture in writing everything that is open in your mind, that you are thinking about that needs resolution. >>Organise these into simple headings that relate the importance of each task and its urgency; cluster the topics in categories. >>Schedule times to consider, reflect, decide and execute the idea. >>If it is not time to perform step three on the task or idea yet, then just know you have captured it and the time will come for you to schedule it.

Extract taken from Exhausted to Energised, Dr Libby Weaver (Hay House UK, £12.99)

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The Final Cut AIdAN FITzGERALd on his enduring passion for his work.

Hot in the city I got the opportunity to do an apprenticeship in Peter Mark, Grafton Street. That was in 1971 when hairdressing was changing from the bouffant, rollers and back combing to precision cutting and blow-drying, hugely influenced

by Vidal Sassoon. I was mentored and trained by top stylists Martin Murray and Alan Piggott.

Early riser My day begins at 8am, doing administration: planning our week and attending to our commitments. I only do breakfast meetings with companies at 7.30 am as I will not give up my day as I still work on the salon floor daily.

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Tailor made I am part of My New Hair which provides a bespoke service for people losing their hair through cancer or alopecia. At our Wig Boutique we also provide a replacement toupée service for men. We can do full hair pieces or top pieces including styling and accessories.

Love it or loathe it The geometric classic bob for short hair is my favourite cut. Spiral curls – I hated them. Unnatural, stiff and no movement.

They looked like Irish dancers with their bouncing ringlets.

Loving life I am lucky to have been invited to work in Estonia, Paris, London and Iceland and I have received many accolades and awards.

The latest was the Colour Specialist Expert Salon which was presented by The Good Salon Guide to my wife Karen Whelan for her Colour Expertise and her team who are all Colour Degree Specialists.

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Going green A career highlight was winning the EnvironCom Award for Environmental Performance for small business. Low energy lighting, night electricity rate for heating our

water, biodegradable towels and pressure pump on water: Combined, these measures reduced energy costs by 46 per cent and the salon has saved 230,000 litres of water per year. Other high points were when I received a gold medal from the OMC in Paris for my contribution to hairdressing as President of the IHF, and being inducted in the Hall of Leaders for my contribution to hairdressing by the Irish Hairdressers Federation.

Brothers in arms As part of the International Matrix Team I work with Errol Douglas, Jamie Stevens, Paul Falltrick, Desmond Murray and Rick Roberts, and I am just back from the Matrix Conference in Ibiza. I travel with my team every year to Salon International in London and Manchester, and the Modial and Intercoiffure in Paris.

Up next We will be taking part in HJ Live at the RDS in October and we will be doing a refurbishment of our salon in January, as Blackrock is going through a major regeneration programme, so it’s time to change and be a leader not a follower. ✂ aidanfitzgerald.ie

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