Growth Funnel Journey Introduction Course

TABLE Â OF CONTENTS 01

MY PRIVATE MESSAGE

02

PART 1 - INTRODUCTION COURSE THE OVERVIEW

03

PART 2 - INTRODUCTION COURSE ELEMENT 1

04

PART 3 - INTRODUCTION COURSE ELEMENT 2

05

PART 4 - INTRODUCTION COURSE ELEMENT 3

06

WHAT NOW?

07

THE DIGITAL SALES & MARKETING FUNNEL - ADVANCED LEARNING

08

BOOK YOUR AUDIT & MAPPING CALL

VIDEO 1 OVERVIEW

CLICK TO WATCH VIDEO 1 - OVERVIEW

Hi it’s Christian, and thank you for taking the time to go through this valuable guide that will help you drive optimal visibility and demand through all your digital channels in order to maximise your revenue and profits from your Digital Marketing.

When it comes to your digital marketing strategy and attracting new sales leads into your sales funnel that convert into profitable sales, it’s necessary to understand that Digital Marketing has moved on‌ If you’re not leveraging the emotional selling triggers that influence your sales leads buying behaviors within 80% of your marketing content, then it's only going to keep on getting harder for you to convert your sales leads into profitable sales.

Now, more than ever, is the perfect time to implement a custom designed Digital Sales and Marketing Funnel that will separate you from all the noise that's out there, and get you back to generating a consistent, predictable and highly qualified flow of new sales leads that can easily be converted into profitable sales.

As a business owner you can't afford to waste your time or your marketing budgets on a digital marketing strategy that's not effectively converting, when in fact it could be converting at a much higher percentage and delivering a consistent return on your marketing investment.

There’s a lot of noise going on at the moment around all the different digital marketing strategies that are available, 10 years ago the holy grail was to have a website, but soon after that business owners realised that their websites stopped converting as well as they used to, and that’s because everyone started to create similar looking websites.

So organic and paid traffic came to the rescue, and then everyone started to adopt the same SEO tactics and AdWord tactics, and once again it became much harder to attract and convert traffic.

And that's because as soon as everyone starts doing the same things, you end up getting lost in all the same noise. Even with an endless choice of Popular Digital Marketing Software platforms, the one thing that stays constant, is the fact that it’s getting harder to convert cold traffic into profitable sales.

And that's because digital Marketing is constantly evolving…

Years ago, capturing and converting traffic was easy: offer a lead magnet like an newsletter or a whitepaper resource and watch your email list grow like crazy. Today, it’s a VERY different story.

Fewer sales leads are willing to part with their email addresses. and if they do…You had better provide something of immense value, otherwise your sales leads will think you are boring and simply click away, never to return.

Look, It's no secret that the best marketing tool that ever existed is word of mouth. Referrals costs nothing but you shouldn't rely on them as the only way to grow your business.

You need a digital marketing strategy otherwise you run the risk of being left behind.

I've been helping my business and my clients businesses generate new sales leads that convert into profitable sales for many years, so I fully appreciate and understand the challenges that are involved when it comes to attracting new sales leads and trying to convert them into profitable new customer sales.

As a business owner myself, and through years of helping my clients, I’ve had to learn this the the hard way and the long way.

In the beginning I didn’t want my company or my clients to get left behind, so I jumped on the same digital marketing bandwagon as everyone else.

I used all the highest converting techniques that were being talked about by the big marketing companies. But in doing so, I never stopped to consider whether or not what I was doing, was just making us blend into all the noise that was out there.

Nor did it allow me to develop my own calculated and measurable strategy to ensure we did stand out. I quickly realised that by following what everyone else was doing, I had lost the emotional selling triggers that made up the buyer's journey.

That's when I knew I had to stop blending in with what everyone else was doing, and instead engineer something that allowed us to stand out and get noticed in today’s noisy online world.

I knew we had to create a system that would allow us to go above and beyond what everyone else was doing. No matter what your business model, you will always need to win new customers to grow and be successful.

When you’re in front of the right customer, you know that your product or service is exactly what they need to solve their problems. So we take what's already working for you and repurpose your content through a custom build sales and marketing funnel system that highlights the key emotional selling triggers that makes up your ideal clients buying journey.

Enabling you to get your messaging in front of 1000’s of new sales leads every single day to create trust, authority and build profitable relationships that turn into sales.

I've taken an online digital sales funnel that’s incredibly complex and overwhelming, and simplified it into a process, a system of 3 elements, that deliver an underpinned quantifiable return on your marketing investment.

I want your online sales funnel to make you money, by giving more value to more clients, and automating it all, so that it’s scaleable and provides you with a measurable return on your marketing budget. Each element may seem like a big chunk but they’re just a series of simple systems, that when integrated into your business will generate a consistent, predictable and profitable revenue flow for your business.

The Growth Funnel Journey is affordable, won’t take a long to implement and requires minimal technical knowledge.

It puts a long term online business asset in place for your business, that’s a true selling machine, an automated asset that leverages a unique 1 to many sales model that gets your message in front of thousands of new sales leads.

When you have that level of accountability, you know your business will benefit. This is why the Growth Funnel Journey is so much more than a sales funnel.

It has 3 elements with their own set of algorithms that make it possible to create all of your content, focus on the emotional selling triggers that help influence your sales leads purchasing behaviours and puts it all into a results driven funnel framework.

A sales funnel can't be bought off the shelf and simply plugged in and switched on and it can't be one size fits all.

This is why we customise the Growth Funnel Journey to your own specific needs and align it to your customers buying journey.

That's why the Growth Funnel Journey works, because it can be customised. It’s a system that's going to make it possible to create a highly profitable and meaningful online automated sales funnel that leverages a 1 to many sales model whilst running in parallel with you existing business and generating you new sales leads.

To make sure this happens and you convert your sales leads into ideal buying clients, we have created 28 critical conversion focal points.

Each one of these conversion focal points play a critical role in the overall success of your entire sales funnel.

We also include a Funnel Tracker system that makes it faster and easier to track each conversion point as your sales leads pass through them.

Allowing you to make any necessary changes if needed, to avoid any bottlenecks and make sure you are converting at your highest percentages.

More on that in element 3‌ It’s a purpose built framework that uses a digital success map strategy, allowing you to create, implement, optimise and automate the most critical component of your business – Generating New Sales Leads!

By taking this structured process approach it will make your life so much easier than figuring it all out on your own.

It doesn't matter what shape and size your company is, you are going to benefit from this growth funnel journey sales funnel. Especially if you really need new sales leads for your business.

And the good news is, we have the 3 elements completely mapped out and already build for you, on tested and proven Sales Funnel templates, Email campaign templates, social media templates, blog templates, funnel tracker wheels, interview questionnaires, so we can literally customise and integrate it all into your business, starting today!

As business owners we all get it, you need a website, you need both organic and paid traffic and you need an effective digital marketing strategy...

Especially if you want to convert cold traffic into profitable sales. You need to be offering a lead magnet, sending out lots of free content, sending out automated emails, running webinars, and posting on social media. But if this combination is not effectively converting your cold traffic into profitable client sales, then there could be a serious problem with your current digital marketing strategy.

Your content could be getting lost within all the noise that's out there or even worse, your content could be suffering from what we call the ‘Digital Friend Zone’ - and if it is, then you are going to find it very challenging to convert your sales leads into profitable sales.

I'll be talking more about that in Element 2 - so stay tuned...

If your target market and ideal clients are within a saturated marketing world and they’re being bombarded by 1000’s of other companies who are all using similar digital marketing techniques to you, then more than likely, you could be blending your companies message into all the same noise that's being ignored by your sales leads.

And that's when your digital marketing can start to work against you, rather than for you...

So what's the point of trying to increase your organic or paid traffic if it’s not converting into sales?

Why do more social media activity, if it's not making any difference to your sales?

And what’s the point of collecting emails with a lead magnet, sending out email automations, running webinars, if none of this activity is converting your sales leads into profitable sales?

What used to work for every business owner, unfortunately has lost its conversion power, and that's because your sales leads are no longer as susceptible as they once were.

No longer can you get away with quickly throwing something together in the hope of acquiring an email address. And that's why Fresnel Evergreen, is a digital SALES and Marketing agency that specialises in custom built sales funnels.

The truth is, Sales is a Numbers game and a Conversion game.

It’s a simple function of scale, volume and conversion. The more focused and specific your lead magnet is, the easier it gets to attract the right sales leads into your business, the more sales leads entering into your business, the greater your chances are of using your Lead Magnets Customer Journey to filter out the time wasters, leaving you with a much smaller email list of focused sales leads who are at the right stage of their buying behavior to be interested in purchasing your product or service.

Then you use your emotional selling triggers to build trust, authority and develop relationships based on the fact that you are a business who has the solution they are searching for.

By proving that your product or service is the solution that your sales leads are searching for, you earn the right to sell to them.

Your information is like an escalator that slowly takes your sales leads over the sales line where it becomes their decision to purchase your product or solution.

You want at least 80% of your information leveraging the emotional selling triggers that influence your sales leads buying behaviors so they can take the logical steps towards purchasing your product or service.

Every piece of your information should contain a call to action that you want your sales leads to take. I show you how to do this within element 2 and 3, so more on that later.

This means your free Information has a specific end desired result, a result that helps you create profitable sales.

So when you deliver your product or service Information, you do so with the goal of transforming your sales leads from where they are now, to where they want to be, which is the end desired result they are searching for. Our signature Content Creation Interview system makes it easy and fast to create meaningful content for your marketing and your sales funnel.

This will be the content that your sales leads are searching for, and this content will be specifically designed to influence the emotional selling triggers that impact their buying behaviors.

To be blunt, in the beginning, your sales leads don’t really care that much about your product or service features.

They already have too much choice and they’re getting flooded with more than enough free content, every single day.

So as soon as they enter into your custom sales funnel, they will be more concerned about consuming your lead magnet content to see if your can offer the solution they are searching for.

And that's why it is so critical to get them into your evergreen lead magnet customer journey as soon as possible, so you can start developing trust, authority, loyalty, and personal relationships that move them towards purchasing your product or service.

Always remember that even though your sales leads will purchase your product or service, they will always end up buying from you or a person within your company.

So it's important to put yourself front and center in your marketing, flaws and all. Speak from the Heart, Teach from the Mind, Struggle Out-Loud, Succeed in plain sight.

Show them you are a person within a successful business, not a successful business trying to sell more to become an even more successful business. It’s not about B2B or B2C, it's about H2H, human to human or even P2P, Person to Person.

So it's critical to market as a business and as a human. If you are going to tell business stories, then make sure to also share some of your stories on a personal level.

The Growth Funnel Journey has taken Digital Marketing to its next level, and that's because sales funnels have become a lot more sophisticated, similar to Google and Facebook we learned that sales funnels also need to have their own set of specific algorithms and that's why we had to split a complex sales funnel into 3 elements.

These 3 core elements are your Digital Marketing, your Digital Sales Marketing, and your Digital Sales and Marketing Funnel Structure.

And each of these 3 core elements have their own set of conversion focal points that seamlessly integrate together as a whole.

If you want to get noticed in today’s noisy online world, then you need to go above and beyond what your competitors are doing.

It’s now your time to stop following the best practices like everyone else; and start challenging them.

So let's go through the 3 core elements that allow your company to stand out, get noticed, and generate a consistent, predictable flow of highly qualified sales leads that can easily be converted into profitable sales.

See you in Element 1...

VIDEO 2 ELEMENT 1

CLICK TO WATCH VIDEO 2 - ELEMENT 1

Hello and welcome to element 1 - your Digital Marketing.

Every year the digital marketing world faces exciting new trends that impact your marketing strategies.

In today's tech landscape, your business's success needs a solid digital marketing strategy and sales content that generates profitable sales.

The Growth Funnel journey has been designed to compliment your existing digital marketing activities. It introduces sales oriented content that helps you to stay ahead of the digital marketing curve, and smash through all the noise.

So you get noticed and can generate a constant flow of new customers that builds long-term predictable growth.Your sales leads are incredibly choosy when it comes to making an educated purchasing decision.

And with good reason, your competitors are targeting them with their own sales orientated content, so there’s a wealth of marketing content out there to be absorbed.

That’s why the Growth Funnel Journey leverages a 1 to many sales and marketing framework that influence your sales leads buying behaviours by delivering specifically personalised sales focused content that continues to win the battle for awareness and keeps them from finding your competitors.

Element 1 has been split into 3 steps. Each of the 3 steps help us to gain a deeper understand of your business and your product or service so we know how to customise your sales funnel and it's content. We then know exactly where to position your product or service messaging within our specifically designed sales funnel framework structure.

To do this, we start out with a simple digital strategy audit.

It's important that you have all the basics set up within your business, a website, a blog section, all the necessary social media accounts, a Google Analytics account, Tag Manager and AdWords.

Your Website creates perceived value and establishes your identity for your business to your new sales leads. Your website will become a primary source for your Growth Funnel Journey because we will add all of your 37 x sales funnel web pages and your Lead magnet will be placed at the top of your homepage to making sure it gains the best opportunity to collect emails from your visitors.

Next, we have a look at your social media platforms and make sure they are all set up and ready. Social media has become one of the biggest tools for digital marketing.

By first finding out what platforms your audience use, you can then target your posts to the best times and dates to share.

This is why the Growth Funnel Journey focused on LinkedIn, YouTube, Google, Instagram and Facebook as the default platforms to start with because they offer the greatest and most focused coverage. And once we have completed Element 2 and gone through the interview questionnaires, you will have 174 x Social Media Posts that will be scheduled into each of your platforms. More on that in element 2‌ This will allow you to optimise your website for search traffic, build trust and familiarity with your sales leads, which in turn builds authority within your chosen field of expertise, and it allows you to keep your social media fresh with regular updates.

In short, it’s allows you to create new relationships with your sales leads that will turn into profitable sales.

Next your Blog section needs to be optimised and ready, the Growth Funnel Journey generates 42 x blogs that have relevant and valuable content to drive your sales leads to your website and lead magnet. This content also helps to increasing your ranking in search engines.

In fact, with the combination of 174 x social media posts, 174 x Youtube videos and your 42 x blogs, they will contribute towards a large percentage of your free organic traffic, helping you to create a positive return on your marketing budgets investment.

And finally you will need to easily measure it all so we start you out with Google Analytics.

And finally you will need to easily measure it all so we start you out with Google Analytics. It's such an easy platform to use and gives you everything you need. We will create your Tag Manager to hold all of the pixels and code that's required to do all of your tracking, so you can measure exactly what your new sales leads are doing as they pass along your sales funnel.

Then we make sure your AdWords account is up and ready for attracting more traffic with your paid advertising.Once the basics have been ticked off, we are ready to move onto the 3 core steps within element 1. Step 1 is your Trojan Horse Lead Magnet, which means you need to know what one is, and if you don’t know what one is, or you have one but it's not a good one, then this becomes a significant focal point for us to start working on.

So let's move onto step 1 of Element 1...

CLICK TO WATCH VIDEO 3 - STEP 1 OF ELEMENT 1

Hello and welcome to Step 1 of Element 1 - your Trojan Horse Lead Magnet Your Lead Magnet needs to be a piece of content that is an irresistible ethical bribe or a free offer that delivers a very specific piece of content that your sales leads are searching for.

You simply need to solve a specific problem with a specific solution for a specific segment of your market. As long as your Lead Magnet has a high perceived value, your sales leads will be happy to exchange their contact details to consume it.

The goal of your Lead Magnet is to maximise the number of targeted sales leads you’re attracting into your sales funnel and specificity is the most important element that will help you achieve this.

The Growth Funnel Journey creates a unique Lead Magnet that we call the Trojan Horse Lead Magnet and that's because it has a tremendous amount of specific value concealed within it and your sales leads instantly resonate with its content as soon as they start consuming it.

And that's because it delivers an ultra-specific solution to an ultra-specific problem and promises the end desired results that your sales leads are searching for. It builds trust, authority and long term relationships that change the state of your sales leads mindset, so they’re preframed to engage in future sales with your business.

It uses professional graphics and imagery to establish real monetary value in the mind of your sales leads. And it’s only the start of a much longer customer journey if your sales leads choose to continue to move along your sales funnel Once you have a Trojan Horse Lead Magnet in place within your own custom built Sales Funnel, it will become your main sales lead generating tool.

The problem with a lot of lead magnets is that they’re boring, which means they never get fully consumed and end up having no impact at all.

Especially when business owners provide basic content that can easily be found through a simple google search or a short piece of content that can quickly be consumed but unfortunately they can also be, quickly forgotten.

Either way, this means if you get your lead magnet wrong, you end up wasting your marketing budget, you lose your sales leads focus and they go away, never to return. And that's why I keep reminding you - you don't get a second chance to make a first impression.

Your Lead Magnet is the first point of contact that helps your sales leads decide between you and your competitors when it comes to finding out more about the solution they are searching for.

If your sales leads don't consume your Lead Magnet, that means they will never know that you have more detailed content ready for them to consume.

Which means, they will click away to purchase from another company who is delivering specific content that is more relevant to their end desired results that they are searching for.

As a business owner you need to accept the fact that your sales leads have so much choice and power when it comes to making a purchasing decision. They will do their own research and make up their own minds, on their own terms.

They’re using mobile almost exclusively for a lot of their research, and they’re able to do research at the touch of a button.

So basically, it's becoming harder for you to influence their purchasing decisions.

This means you need to be able to essentially ‘catch’ your sales leads in that small window of a search moment.

And strike while the iron is hot.

You need to figure out how to keep your business visible and engaging based on this new type of consumer behavior and this means you need highly customised content that is always being updated, allowing you to compete in this everchanging online digital world.

It’s critical to make your lead magnet content extremely targeted at your ideal client. If you’re offering a generic freebie as your lead magnet, then you run the risk of collecting sales leads who are irrelevant to your business. This means you need to make it very clear to your sales leads that your product or service will help them achieve their end desired result.

Which means you need to be reviewing your lead magnet content on a regular basis to make sure it remains relevant and strengthens the value of your product or service.

When we get to element 3, I’ll explain how we make this possible. We’ve put a system in place that uses your webinars to ask your sales leads specific questions that are related to your lead magnet content, so we can use their answers to improve the quality of it.

This makes sure your lead magnet content, is different, to anything else out there that can be found by a simple google search. You have to be willing to make your lead magnet create waves and stand out. It’s pointless to copy other brand strategies, or follow these top marketing agencies that advising you to create the same lead magnets that are currently trending.

And that's because all you’re going to be doing, is creating the same lead magnets as everyone else and blending your message into all the noise that's already out there. The Growth funnel Journey builds the emotional selling triggers that help influence your sales leads buying behaviours within its content that happens in the next stages of your sales funnel.

So at this early stage, it’s very important that your lead magnet doesn't try to sell anything. And that's because, you haven't earned any trust yet.

Your content needs to provide tangible benefits that triggers the start of a longer term relationship that provides you with the opportunity to develop this trust and prove that you are an authority within your targeted field of expertise.

And that's why we make sure your Trojan Horse Lead Magnet create such a strong first impression, so your sales leads want to move onto the next logical steps and continue their learning experience.

This will also help to filter out the time wasters, and keep you out of that “digital Friendzone’, leaving you with a more focused group of sales leads who are interested in your product or services. And that's when it's the perfect time to provide them with your first real call to action, which is where you ask them to click through to a whole new section of content that continues their learning experience.

We call this - your Evergreen Lead Magnet Customer Journey.

So let's jump over to the next step...

CLICK TO WATCH VIDEO 3 - STEP 2 OF ELEMENT 1

Hello and welcome to Step 2 of Element 1 - your Evergreen Lead Magnet Customer Journey.

The key to a perfect customer journey is to understand your sales leads buying intent and also trying to anticipating their future buying intent, so you can create content that delivers the right buyer's journey, with the right messaging, at the right time, that solves the right problems, which makes it very clear that your product or service is going to be the only solution they will ever need.

To make this possible, we provide an evergreen ascension path. This allows us to anticipate your sales leads next logical steps and remove as many friction points as possible to create a clear path for generating new sales leads that can be converted into profitable sales!

By making your lead magnet evergreen, we can add new content at any point in time, to make sure your sales leads are always returning back to your lead magnet and consuming its content.

This plays a significant part in establishing your product or service awareness, especially in the early stage of your sales leads purchasing process. Which means the faster you can establish your trust and authority, the more likely they are to return back when they’re ready to purchase.

The Evergreen Lead Magnet Customer Journey is simply the continuation of your lead magnet content that starts the introduction to the core features and benefits of your product or service.

So your sales leads come to know you, trust you, and believe in what you say is true.

This is where we start introducing the key emotional selling triggers that make up your ideal clients buying journey.

They don’t actually know much about your product or service at this early stage of entering into your sales funnel, but they are consuming your content, which means they are interested in learning more.

This allows you to connect your product or service to your sales leads end desired result that they are searching for. If your sales leads do not resonate with your content at this point, they will unsubscribe and simply go away.

This is another perfect way of filtering out the time wasters or digital friends who were never going to purchase from you anyway. And this is why the Evergreen Lead Magnet Customer Journey is so powerful. The more sales leads you can get to consume your Lead Magnet Customer Journey content, the faster you will be able to test if your Lead Magnet is working.

If you find that your sales leads are not consuming your content, then you know there is a problem with your Lead Magnet and we show you how we fix this in Element 3 with your conversion focal points.

But if your sales leads are consuming your content, then you have the proof that your lead magnet is working and your sales funnel is going to be successful. And once your Lead Magnet Customer Journey content is resonating with your new sales leads, the greater your chances are of converting them into ideal buying clients.

The sales leads who keep coming back to your content for a second, third or fourth time are more likely to buy, because they have started to trust you and build a relationship with you, which means your product or service starts to become more familiar to them.

An Evergreen Lead Magnet Customer Journey is highly-effective for three reasons: 1. It offers even more unexpected and immediate value to your Sales Leads - continuing on with that Trojan Horse Effect.

Because when your sales leads provide you with their email address and start consuming your lead magnet, they will instantly appreciate that you‘ve put a lot of design effort in, and created a lot of relevant content that is specific to their search requirements and the end desired results they require.

As they start to consume your content they keep learning more and more. They quickly learn that you understand their situation and want to offer help and guidance.

2. It Invites Repeated Usage - It’s no secret that the more a sales lead interacts with your brand, your content, and your product or service, the more likely they are to become an ideal buying client.

The problem with many standard lead magnets, is that sales leads interact with it content once, and never have a reason to return back to it.

However, by offering an evergreen lead magnet customer journey that's connected to an email reminder campaign, retargeting advertising, blog posts and webinars, changes everything.

All of your surrounding content is specifically designed to get your sales leads back into your buyers journey, so it helps to persuade them to accept the fact that your product or service is the solution they require.

3. It’s Evergreen - We all know how important it is to update old content or create content on a regular basis. Old content that is no longer relevant to your sales leads will create a negative first impression.

The majority of your sales leads will notice the date your content was created, and they will notice if you are not posting on a regular basis.

This creates a first impression that you have lost interest and no longer care.

You need to be seen as a company who is creating new content on a regular basis and wanting to interact within your social environments. Part of having an evergreen lead magnet is that you get the opportunity to ensure it remains relevant, educational and interesting at all times to your sales leads.

The Growth Funnel Journey connects your evergreen lead magnet customer journey to specific conversion focal points within your entire sales funnel which allows you to influence your sales leads on specific subjects that will be presented to them at a later date.

For example if you wanted to launch a new webinar on a specific subject, then we have made it possible for you to go back into your evergreen lead magnet customer journey and enter in new content that starts to plant the seeds of the webinars specific subject.

Therefore when it's time to launch your webinar and send out the registration emails, your sales leads will be wanting to attend because they’ve already been pre-sold on the importance of how the specific webinar subject will help them achieve the desired results.

This also means you can send out polite notifications to your whole community, letting them know that you have added in new content into their lead magnet.

This is a very non intrusive way of selling without selling, because once they return to your lead magnet to read your new content that is both educational and related to the solution they are interested in.

They’re going to re-discover your leads magnet customer journey content again and start to be influenced by the emotional triggers that impact their buying behaviors. When your sales leads have consumed your evergreen lead magnet customer journey content, they are in a discovery stage and wanting to consume relevant information that's going to help them make a purchasing decision.

At this point, your sales leads may have only just started to search for a solution to their particular problem, which means you need to develop trust and establishing yourself as an expert.

Your content needs to help your business stand out and get noticed. Your goal is to pre-qualify your sales leads by helping them understand that your product or service is a good fit for them, but you also want to know if they’re a good fit for you!

It’s time to make the ask. The average customer needs to be offered the sale up to FORTY times before they’re ready to purchase! This is why your Evergreen Lead Magnet Customer Journey gives your sales leads clear opportunities to purchase as soon as they are ready. And if at any point they have questions, you have made it very easy for them to contact you.

Which means your Evergreen Lead Magnet Customer Journey is always delivering the right message, at the right time, to the right sales leads and solves the right problem, which makes it very clear that your product or service is going to be the only solution they will ever need.

Which in turn, makes your sales leads sit up, takes notice, and begin to see you as the one and only company who can solve their problems.

Which brings us onto your sales leads buying journey, in the next video we will move onto step 3 of element 1, which is all about thinking about your content in a different way.

See you in the next STEP...

CLICK TO WATCH VIDEO 3 - STEP 3 OF ELEMENT 1

Hello and welcome to Step 3 of Element 1 - your Sales Lead Buyers Journey In Step 3 you need to start thinking about your product or service content in a different way than you may be used to.

When creating content for a sales funnel, it needs to be centred around the one thing that your sales leads are searching for. Once you have captured their interest and they have entered into your sales funnel, then you can start to expand your product or service messaging.

This also helps to show your sales leads that you are an authority in just One Thing, which instantly makes you the go to person within your chosen field of expertise. Otherwise you risk diluting your marketing message and attracting no one.

You need to research, and refine your product or service messaging so you are seen as providing One Solution to One Particular Problem. We call this focus your One Thing, which means it becomes the subject of your lead magnet and customer journey.

The more focused and specific your lead magnet is, the more ideal clients you will attract.

What specific words are your ideal clients using to describe their pain state and their gain state?

Are you using these same words to describe your One Thing product or service features and benefits?

You may be losing sales leads with your One Thing messaging simply because you're not using the right words. When you can speak the same language as your Ideal Clients and explain their pain state and gain state better than they can, you will capture their attention, and attract more ideal clients into your sales funnel.

The more you refine your one thing messaging, the higher your conversions become and the more you filter out the time wasters and avoid falling into the ‘Digital Friends Zone’.

Then your ad copy, emails and other marketing will virtually ‘write itself’ as you use the language of your ideal clients.

Next, you need to know exactly who your Ideal Client is.

So your marketing content and advertising can target them and get them into your sales funnel.

Your Ideal Client will be loyal to your company, frequently use or buy your products or services, and be more likely to become a brand ambassador and recommend you to their friends and colleagues.

Which means it's critical to be specific and know exactly who they are.

When you know exactly who you want to attract, you will make more sales.

If you can describe your ideal clients pain state better than they can, they will automatically and unconsciously credit you with knowing the solution. Your sales leads buying journey is an important framework for your sales funnel marketing strategy.

The Growth Funnel Journey helps your sales leads get from Point A (‘I have a need’) to a justified purchasing decision Point B (‘This is the solution that will resolve my need’).

Every part of your sales funnel is designed to influence the key emotional selling triggers that make up your ideal clients buying journey.

Almost 80% of your sales leads buying journey is completed before they even reach out to purchase something.

And this is why we create a Trojan Horse Lead Magnet and an evergreen lead magnet customer journey that adjusts to these current digital strategies and allows your sales funnel to cope with changing consumer practices.

We make sure to supply your sales leads with the 80% of specific content that they are searching for, so they never have to leave your sales funnel.

Which means, when they are ready to purchase, they feel as if they already know you and your business.

Your content has built the trust you need, and proven that you are an authority within your chosen field of expertise.

This in turn creates a stronger relationship with your sales leads that will eventually convert them over to ideal buying clients.

So there you go, element 1 is all about making sure you understand that the Growth Funnel Journey simply runs in parallel with your current Digital Marketing activity and compliments what you already doing.

It integrates into your existing website, your social media platforms and blogging schedules. It gets you to plan the structure of your Trojan Horse Lead Magnet and your Evergreen Lead Magnet Customer Journey.

Which means it's now time to create the actual content‌

But what's important to realise at this initial stage of your learning - is that's it's pointless to have an amazing sales funnel structure but populate it with content that has no emotional selling triggers - it simply won't convert!

And it's pointless have the best content, with all the right selling triggers and entering it into a really bad sales funnel structure - once again it won't convert‌ You need to have the right content and the right funnel structure - and it all needs to be done for you or with you because it's a very complex and sophisticated process.

But more on that at the end - I just wanted to make sure you are aware of this before going off and trying it on your own.

So let's move onto Element 2 and have a look at how we are going to create all of your content.

And when I say content i'm talking about, 174 x Social Media Posts, 42 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 102 emails, and of course your Trojan Horse Lead Magnet and your Evergreen Lead Magnet Customer Journey.

And believe it or not, we’ve made it very easy for you to be able to do all of that!

See you in the next Chapter...

VIDEO 6 ELEMENT 2

CLICK TO WATCH VIDEO 6 - ELEMENT 2

Hi and welcome to element 2 which is all about creating your Digital Sales content that is highly accountable, data-driven and focused on generating more efficient and profitable sales.

To do this effectively, the Growth Funnel Journey uses a specific signature content questionnaire Interview system that leverages the main emotional selling triggers that help to influence your sales leads buying behaviours.

We all know about the benefits of blogging, social media posting, creating actionable content, creating videos and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create the content that's required!

That’s why we had to create our signature content creation system that provides a framework for managing time and maximising content creation.

This is where you answer 2 questionnaires and we we use your answers to customise your 174 x Social Media Posts, 42 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 102 emails, and of course your Trojan Horse Lead Magnet and your Evergreen Lead Magnet Customer Journey.

To do this, Element 2 has been split into 3 steps.

Each of the 3 steps help us to create content that has a specific reason and laser focused call to actions. Which means every social media post, every blog, every email and every webinar is connected together to create a digital spiders web.

So it doesn't matter what piece of content captured your sales lead attention, they will eventually be directed into your into your Trojan Horse Lead Magnet.

And once they hand over their contact details, they are entered into your transformational journey that provides the logical steps towards becoming an ideal purchasing client.

There are 2 types of content that needs to be created for your sales funnel.

The first is what we create for you and we call this your Foundational content, which means it's all centered around your product or service. And will be scheduled in to post on a regular basis, so you continue to grow your product or service awareness, your SEO footprint and show your sales leads that you are very active within all of your social media platforms.

Then the second is what you create, which means it's the type of content that's more aligned to your personal messaging.

This content compliments the foundation content and together they helps to establish you as a business and as a person. Your content reflects your own personal opinions and thoughts, so it strengthens your relationships with your sales leads and builds trust.

Which means you are under no pressure to create your own content and post on a regular basis. The problem with most business owners is that they try to establish their business messaging with their personal content.

Which means they have no real foundational content and they also struggle to create personal content on a consistent basis. So they end up creating a first impression that they don't really care and are not interested in communicating with their customers.

That's why you need to two types of content working together.

We create your Foundational content which alleviates all the pressure on you having to create your own personal content on a regular basis.

Instead you can simply create your own content, as and when you feel, because you foundation content is doing all the heavy lifting.

So let's have a closer look into element 2 and find out more about your first questionnaire‌ See you in the next Step...

CLICK TO WATCH VIDEO 7 - STEP 1 OF ELEMENT 2

Hello and welcome to Step 1 of Element 2 - your Emotional Sales Triggers.

In Step 1 your content framework revolves around a set of questions that help us to create your content faster, avoid making unnecessary mistakes and more importantly, it helps you to feel less overwhelmed by not having to create all of this content on your own.

The hard work has been done for you, and by this stage of your sales funnel customisation, we would have created your unique scripting structure that will convert your cold sales leads into ideal buying clients.

And once we populate your lead magnet and lead magnet customer journey with your customized content your sales funnel will deliver the right content, to the right sales lead, based on the solution they are searching for.

We start with the first section that is the emotional sales triggers.

These triggers help to convert your sales leads into ideal buying clients and then into brand ambassadors.

The majority of your sales leads will be skeptical of any claims you make about your product or service, especially in this modern marketing environment that is oversaturated with hyped up marketing messages. In fact, when your sales leads are faced with a good offer, just like most of us, we think - OK - ‘What’s the catch’.

As our access to information increases, we’ve become hardened to marketing messages and have developed an understanding of how businesses try to get us to spend our hardearned money. Attracting new sales leads and then getting them to buy into your product or service is becoming harder and harder every year.

The art of persuasion can be very elusive. This is especially true when you’re trying to create a digital marketing strategy for your ideal clients.

You need to make sure that your product or service messaging is laser focused on just one thing. You need to be seen as an authority in one field of expertise, and you need to be seen as having one product or service that provides the solution to one problem.

Even if your product or service does many things and offers a solution to a variety of different problems, the content at the front of your funnel needs to be centered around one thing.

Otherwise you sales leads will become overwhelmed with your messaging and as a result, won't sign up and enter into your sales funnel.

Which means you need to connect your one thing product or service messaging to one problem that the majority of your sales leads are experiencing and the one solution they are searching for.

This is only achievable if you know exactly who your ideal client is, and exactly what pain they are experiencing and exactly what solution they are searching for.

Once you know your one thing product or service and the ideal client you want to convert into profitable sales, it’s time to persuade them, and tap into their emotional states. In other words, you need emotional sales triggers to get through to them.

The main reason why the majority of digital marketing strategies fail to convert is because they get mired in mediocrity.

They conform to the established trends in their respective industries and follow best practices which ultimately means they end up blending in with the crowd and stop being seen by their targeted sales leads.

They do this despite scientific evidence that novelty is something people are attracted towards. The science says that the region of our brain that's responsible for the regulation of the happiness hormone - dopamine - responds more to novelty than familiarity.

The same region, incidentally, is also responsible for motivation as well. So there is an undeniable connection between novelty and rewards for your sales leads.

Which is why the emotional sales triggers that we apply to your content require considerable marketing acumen.

To maximize the impact of novelty, the Growth Funnel Journey delivers new content at regular intervals. Similar to Apple who release a new iphones at regular intervals year after year.

We make sure to deliver new content at regular intervals week after week. So every time a new sales lead enters into your sales funnel, they will be contacted by you on a consistent basis with specific content that is focused on building trust, authority and building long term relationships that turn into profitable sales.

When it comes to your emotional sales triggers and your content, every time your sales leads click on your call to action links, there is an internal combustion of emotions, physiology, and hard-wired instincts that are tempered just slightly by their rational thinking.

Tapping into these factors is critical to maximising the total number of sales leads that transform into ideal buying clients. But harnessing them for your business isn’t as simple as creating random content and trying to use attention grabbing headlines.

It calls for a specific focused content that is focused on what your sales leads deeply care about, and what they are searching for, so it builds a customer journey that satisfies their desires. The answers you provide us from the two different questionnaires will allow us to create this kind of content for your sales leads, rather than just random content being forced onto your sales leads.

Eventually, this builds trust, authority and, long lasting relationships that are the key to a high customer lifetime value, and a thriving online digital marketing strategy.

So let's jump into the first questionnaire and get an idea why it's necessary to split your product or service into sections and topics.

See you in the next Step...

CLICK TO WATCH VIDEO 8 - STEP 2 OF ELEMENT 2

Hello and welcome to Step 2 of Element 2 - your Section and Topics In Step 2 this first questionnaire focuses on your product or service and splitting it up into specific sections and topics.

Your answers have a specific role to play within your Growth Funnel Journey Framework and we use an algorithm that places each answer into your social media posts, your blogs, your emails and within your website pages. So it's very important to break free from traditional patterns of creating your content and use this new system that will help make you stand out from all the noise that's out there.

To make it easy, we break your One Thing product or service into 3 core sections.

As an example, we have split the Growth Funnel Journey into 3 sections - Section 1 is your Digital Marketing and Section 2 is Your Sales Marketing and Section 3 is Your Digital Sales and Marketing Funnel.

Even though the Growth Funnel Journey does so many things - we decided on these as the initial 3 main steps that are required to achieve highly qualified sales leads and profitable sales. We then called them our 3 core elements.

There is a lot of evidence showing that giving your sales leads too much choice creates anxiety and reduces their satisfaction with the choices they do make. Choice can cause overload and as a result, cause your sales leads to freeze up and make no decision because of the fear of making a bad decision.

So to make life easier at this initial stage of your sales funnel, we decided to keep it to 3.

So you have 3 core sections to keep it simple and easy for your sales leads to comprehend without any requirement for over thinking.

Then we break each section into its own set of 3 topics to help better explain what it does.

As an example, section 1 of the Growth Funnel Journey is all about your Digital Marketing - so we broke that into 3 simple Topics - We work on the structuring your Trojan Horse Lead Magnet then we work on the structure of your Evergreen Lead Magnet Customer Journey and lastly we work on your Sales Leads Buyers Journey.

This makes it very easy to understand and provides the logic behind what we do. And then we simply repeat this for Section 2 and Section 3.

The funny thing is, some clients we work with say - I can't do this because my product or service can't be put into such a rigid format.

BUT once we sit down and actually start to map it out - they all realise that they already have a very similar format and can move their content about in such a way that it fits into these new sections and topics - and that's when it gets really exciting.

Because the next step means - we can create the 174 x Social Media Posts, 42 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 102 emails, and of course your Lead Magnet and your the Lead Magnet Customer Journey to attract and educate your sales leads within your sales funnel.

And to make it even easier for you to do this, we give each section a theme to focus on. In section 1 we focus on a theme called ‘The Foundation’ which is all about your business Mission and Vision, your product or services core Purpose, and why you are the go to authority within your chosen field of expertise.

We then discuss the 3 core topics that make up the foundation of your product or service and simply highlight through their features and benefits of each one.

In section 2 we focus on a theme called ‘The Core Components’ - These are the main parts that make up your Product or Service.

It’s the unique things you do in your business that makes you stand out from the crowd. When these 3 things are combined together, they allow you to deliver the right message, to the right ideal client at the exact right time. We then choose a topic for each one and expand on it's features and benefits.

Then in section 3, the theme is all about your ‘solution’.

This is the solution your Ideal Clients are searching for.

The solution that fixes the problem that is at the forefront of their mind, especially when it comes to making a purchasing decision.

This allows you to provide them with your One Thing product or service, so when they’re ready to purchase, they will be more inclined to purchase from you.

The closer you can get to showing your sales leads that your One Thing product or service is the perfect solution they’re searching for, the greater your chances are of developing trust, building authority and converting them into ideal buying clients.

OK, so that's it for the first questionnaire, now even though I only briefly outlined this questionnaire, please be aware that you don't have to think about its structure, the actual questions make this very easy and fast to do.

So for now I just wanted you to be aware that everything we do is for a specific reason and it will all make sense when we get to Element 3 when we customise your sales funnel.

And you see all of your answers strategically placed.

Let's jump into your next questionnaire where we introduce the emotional buying triggers that help to influence your sales leads buying behaviours.

See you in the next Step..

CLICK TO WATCH VIDEO 9 - STEP 3 OF ELEMENT 2

Hello and welcome to Step 3 of Element 2 Â - your WHY. In Step 3 the second questionnaire focuses on a series of emotional triggers that help influence your sales leads buying behaviours - we call this your WHY messaging.

And then we take your answers from both questionnaires and input them into your custom built sales funnel structure within element 3 and you’re ready to launch.

Before I cover your why questionnaire, it’s important to know that your answers will not make your content come across as salesy or pushy. Instead they simply help to focus your content on the areas that influence your sales leads buying behaviors. And if you don't apply these emotional triggers, you run the risk of falling into what we call the ‘digital friends zone’.

You sometimes see this in the movies, it's the classic story when boy meets girl, and while he builds up the courage to ask her out, he acts as the perfect friend.

But unfortunately he acts as the perfect friend for too long and before he knows it, he’s fallen into the ‘friends zone’ - which ultimately means, when he finally works up the courage to ask her out on a date, there's that awkwards silence, that uncomfortable look, and the words come out sorry, I only see you as a friend…

Well, guess what, if you deliver too much free content without any emotional selling triggers that help to influence your sales leads buying behaviors, then it won't take long before you fall into the ‘digital friends zone’…

So when you finally ask for the sale…. It becomes awkward and they unsubscribe…

And that's when you find yourself with an email list full of sales leads who don't end up purchasing from you, no matter what you do…

So whether you like it or not, it’s important to apply these emotional triggers to your online content, so you’re always moving your sales leads towards purchasing from you or starting up a sales conversation.

OK, so let's have a quick look at some of these emotional triggers within the why questionnaire and I will show you how it all makes logical sense…

First we focus on the ‘Pain and Gain’ state of your sales leads. This is the pain that your sales lead are currently focused on and the ultimate gain state that they are searching for.

Your sales leads will typically have a problem or a pain state that needs resolving.

This means they are searching for a solution that will help them accomplished their end desired result, in the fastest possible time frame - thus achieving the Gain state they are searching for.

The Growth Funnel Journey articulates the move from Pain to Gain with your evergreen lead magnet customer journey content.

And because this journey is digital, your prospect can learn at their own pace and convert into an ideal buying client when the time is right.

In section 2 we focus on ‘Agitate and Logic’. This is where you stir things up a bit so it creates some discomfort.

There’s a reason why they are searching for a solution, so you need to agitate their pain by making it more emotional.

This is where you pour a little salt onto the wound you’ve just pointed out. The trick is to not agitate too much otherwise your sales leads will exit from your content. That’s when you provide the logic behind your product or service that makes their desired outcome achievable within an acceptable time frame.

Using Logic to give your sales lead a maximum return from a minimum amount of effort. Then in section 3, we focus on ‘Solution and Fear’. This is the solution that your sales leads will achieve once they purchase your product or service.

And the fear is similar to FOMO - fear of missing out - which means if they don't take the required action to implement your product or service and achieve the desired results they are searching for, then you highlight that nothing will ever change.

The Individuals or businesses who take the most action, always make the most progress in life.

So Action is the key and your product or service is the only way your sales leads are going to be able to take ACTION. After completing these questionnaires we take your answers and integrate them into 174 x Social Media Posts, 42 x Blogs, 37 x Website Pages, 6 x Email Campaigns that contain 102 emails, and of course your Lead Magnet and your the Lead Magnet Customer Journey to attract and educate your sales leads within your sales funnel.

Another service we provide, is repurposing your social posts into 174 x YouTube Video. This means you can have another 174 touch points showing up in your sales leads searches.

These posts and blogs are designed to use your keywords in the headings and content so they attract organic traffic as your sales leads are searching for their solution online. The social posts create a web and every post has 2 calls to action. Each post directs your sales leads to a specific blog based on the subject that grabbed their attention or directly into your lead magnet.

Then each of the blogs have a minimum of 3 calls to actions, that direct your sales leads to the other blogs or directly into your lead magnet.

With up to 80% of consumers saying they use social media as part of the buying process.

It's becoming more and more essential to make sure your company has a prominent online presence on various different social media platforms, such as LinkedIn, Twitter, Google, YouTube and Facebook.

The more activity you generate, the greater your chances are of convincing your sales leads that you are an authority in your chosen field of expertise and it also helps to increase their trust and build faster relationships.

We can also help you to schedules all of the 174 posts into each of your social media platforms and drip them out on a rotational basis.

Which means your social media activity is constant and relevant to your sales leads.

This alleviates any pressure for you to keep posting your own content on a regular basis and also helps you to stay away from the ‘digital friendzone’ for good.

Within element 3 of the Growth Funnel Journey we use your Funnel Tracker analytics to measure all of the posts and because they are separated into different sections, you can see which ones are performing the best and achieving the most organic traffic.

Then you can understand what keywords are working and what subjects are resonating with your sales leads the most.

This valuable information makes it so much easier to start paying for traffic, because you will already know you will achieve an instant return on your marketing budget.

Ok, so that's it for element 2, I hope you can see there has been a lot of though and strategic planning that has gone into the content creation element of your digital sales funnel.

And the best part of it all, is that all you need to do is answer some questions in an interview and we do all the rest.

Making this easily achievable and getting you launched in an acceptable time frame.

So let’s jump into the actual sales funnel customisation and see how it all comes together.

See you in the next Step..

VIDEO 10 ELEMENT 3

CLICK TO WATCH VIDEO 10 - ELEMENT 3

Hello and welcome to element 3 which is all about taking the content that has been developed throughout Element 1 and Element 2 and integrate it into your custom built sales funnel framework.

This is where the action starts and this is where it's time to launch.

We have split your sales funnel framework into 3 steps for a reason. We want to make sure it drives optimal visibility and demand through all your digital channels in order to maximise your revenue and profits from your Digital Marketing and your Sales Marketing.

Step 1 is all about testing your Information. This is where we make sure the information we've created from your questionnaires in Element 2 is attracting cold traffic, converting them into sales leads. We carefully monitor each of your conversion focal points to make sure your sales leads are consuming your content and moving along your sales funnel, so they can be influenced by your emotional selling triggers.

This allows us to quickly make any necessary tweaks or changes that may be required to get your conversion rates performing at their optimal levels.

These sales leads will be interested in what your product or service can deliver, therefore you will have a much higher chance of converting them into ideal buying clients once you prove to them that you have what they are searching for. Â Once we have the physical proof from your conversion focal point analytics, and we are confident that there is demand for your product or service and your content is attracting new sales leads who are converting into warm sales leads, that's when we are ready to move onto Step 2.

Step 2 is all about transforming your sales leads into profitable sales. Now that we are confident your sales funnel is converting as expected, we implement a new set of conversion focal points that provide additional transformational techniques to get you generating a consistent, predictable and highly qualified flow of new sales leads that can easily be converted into profitable sales.

And Step 3 is reserved for companies who are interested in taking their online marketing strategy to a whole new level with additional value added services that create a much higher return on your marketing investment.

But for the purposes of time, let's just do a quick overview for now.

At the end of this video series I have another free gift for you. I have created a separate video series that runs through each of the 3 steps in more detail so you can gain a deeper understanding of how each of the 3 steps integrate together and more importantly how the conversion focal points allow you to create such a successful sales funnel.

These conversion focal points allow you implement a sales funnel that separates you from every other business out there and that's because nothing will slip past you. Every critical conversion point within your sales funnel is highlighted and monitored with your analytics.

Think of your sales funnel as a chain and as your sales leads pass through your sales funnel, each conversion that takes place is a link in that chain.

The Growth Funnel Journey has 28 links within it's chain. And a chain is only going to be as strong as its weakest link.

Which means each link of your sales funnel chain is a conversion focal point.

And each conversion focal point needs to be monitored and maintained so its performing at its maximum strength.

Each conversion focal point is directly related to you being able to convert a sales lead into a profitable sale, so the more you take control of each link or in this case each conversion point, the more consistent your sales will become, the more predictable they will be and the more profitable they will become.

And this is  why we have created 12 conversion focal points within step 1. Because you need to be doing the most work at the start of your sales funnel. It's similar to building any new relationship, the more effort and the more work you do at the beginning, the greater your chances are of succeeding.

Just because this is an online digital sales funnel, don't for a minute think it's going to be easier, if anything, it's even harder.

So you need to make sure you are doing as much as possible right at the beginning of your sales funnel - I've been saying it all along - you only get one chance to make a first impression and you want to make the best first impression possible.

So we have put in 12 ways for you to do this and 12 ways for you to succeed at this.

What's the point of spending a lot of time creating your own sales funnel to find out that it doesn't convert.

Instead we create Step 1 of your sales funnel and make sure it does convert.

We want the proof that your product or service is in demand and that your sales leads are willing to hand over their contact details to consume your content.

Once your sales leads start consuming your information, it will help you validate that your product or service content is in demand.

As soon as you have the proof that your content is converting them into warm sales leads, you are ready to move onto step 2 and feel confident that you will gain a profitable Return On Your Marketing Investment.

And the reason why we do this, unlike other digital marketing agencies, is because we want your business to benefit from the highest conversion percentages possible, so you gain the highest return on your marketing budget spend.

And once again, all of this has already been completely mapped out and built for you, on tested and proven Sales Funnel templates, website templates, Email campaign templates, video Templates, social media templates, blog templates and even specifically designed Funnel Tracker Wheels.

These Funnel Tracker Wheels help you monitor and measure it all, so we can have your custom built sales funnel integrated into your own business and up and running within an acceptable time frame!

These 3 steps will automate and perpetuate your sales process and transform your digital marketing into a Digital Sales and Marketing system, that automates the conversion of cold sales leads into warm sales leads and then warm sales leads into into Ideal buying Clients, generating predictable monthly revenue for your online digital business.   It’s time to get your warm sales leads purchasing your product or service and implementing your solution. As soon as your sales leads convert over to Ideal Buying Clients, you become the go to Authority within your chosen field of expertise.

You begin to build trust and authority, develop long term relationships, and slowly transform the balance away from the ‘old limiting trading your time for money’ model of talking to 1 client at a time, and transforming over to a new leveraged 1 to many model, where you talk to 100’s of clients in the same time it would take to talk with just 1 client, therefore making it possible to generate a consistent, predictable and profitable revenue growth.

To do this efficiently, we have built in a total of 28 conversion focal points that are all connected to each other and are critical to the success of your sales funnel.

These 28 conversion focal points allow you to shift the balance away from old limiting risks and towards a new leveraged 1 to many sales lead asset which generates a consistent, predictable and profitable revenue flow.

To begin with, sales leads do not tend to go from zero to purchasing from you in a single step. On average it often happens over an extended period and involves many logical steps through a sales funnel. Your conversion focal points help you to understand where your sales lead are on their buyer's journey.

OK, that's it - element 3 makes up your entire custom built sales and marketing funnel, so if you’re the type of business owner who likes to know the details of how it all works and why it generates profitable sales, then I have created a whole new series of videos that run through these 3 steps and each of their conversion focal points.

Which means you can make up your mind if you want us to custom build your own version of the Growth Funnel Journey for your business.

I want you to know exactly what we are going to customise for you, it's so easy to talk the talk but it's a whole new ball game when it comes to walking the walk.

And that's why I have laid my cards on the table, I haven't given you the big sales pitch with all the right buzz words to try and trick you into something that you will ultimately fail at.

Instead I have outlined everything we will be doing for you. There are actually 32 critical sections to creating a sales funnel that converts and when I hear marketing agencies saying to just build a simple sales funnel and it will convert for you - it makes me cringe.

That's why we handle the complexity and you just work on the questionnaires and of course the final design.

So if you are ready to take some action and learn more, jump onto an Audit and Mapping Session Call with me and we can work it out together.

On this call, we will have a very constructive conversation because we don't have to waste any time talking about the actual structure, instead we can dig deeper into your product or service and quickly work out your own custom built Growth Funnel Journey.

The reason why we can make you stand out in all the noise and get you notices to win new business is because the Growth Funnel Journey doesn't just follow best practices; it completely challenges them.

So I have provided you with 2 choices, you can either watch the next video - What Now? where I have something I would like to offer you…

Or if you are interested in finding out more detail on these conversion focal points, click the button to learn more inside the - Element 3 – Advanced Learning Module.

See you there…

LEARN MORE

VIDEO 11 WHAT NOW?

CLICK TO WATCH VIDEO 11 - WHAT NOW?

Hello and welcome to Step 1 of Element 1 - your Trojan Horse Lead Magnet Your Lead Magnet needs to be a piece of content that is an irresistible ethical bribe or a free offer that delivers a very specific piece of content that your sales leads are searching for.

We have the whole system already pre-built and waiting for your content‌ We also offer services like Social Media Posting, LinkedIn advertising, Facebook advertising and YouTube advertising, Google analytics, link tracking and so much more - I didn't get enough time to provide you with the whole system, this series was just a quick introduction to the 3 core elements.

So if you want to have a much more constructive conversation then jump onto the Audit and Mapping Session Call.

You are now aware that each element has its own set of unique steps.

You know that by simply answering two questionnaires you will have 174 x Social Media Posts, 42 x Blogs, 35 x Website Pages, 6 x Email Campaigns that make up 102 emails, the Trojan Horse Lead Magnet and your Evergreen Lead Magnet Customer Journey.

Look I get it, you are running a business and you don’t have time to mess about with all the technical stuff - so don’t…

Let us do that part for you...

When I talk with new clients, the last thing they want to do is divert resources to something that nobody understands.

No problem…

I can show you testimonials of it working, I can step you through our own digital sales funnel that you are currently interacting with right now…to prove it works...

It’s a complete custom built done for you system.

My team will customise and set it all up on your behalf, so you can be up and running within 3 months.

When you have that level of accountability, you know you will get results.

Let’s get on an Audit and Mapping Session Call where we can have a look at your product or service and see if it's all going to work.

If it's not a good fit - then we say goodbye and you unsubscribe from my Growth Funnel Journey email series…otherwise my emails will just end up collecting digital dust in your inbox!

BUT, if it’s a great fit, then we can customise your own lead generation Growth Funnel Journey that consistently serves up new business and sales for your company.

And If you don’t want to start straight away, no big deal because I can provide you with your own proposal at the end of our Audit and Mapping Session Call for you to go away and discuss it in your next team meeting or marketing budget meeting.

SO YOU CAN FINALLY:

CREATE, IMPLEMENT, OPTIMISE AND AUTOMATE THE MOST CRITICAL COMPONENT OF YOUR BUSINESS

and that is...

GENERATING

LEADS

THAT

CONVERTED

PROFITABLE

NEW

CAN

SALES

BE

INTO

SALES!

AUDIT and MAPPING STRATEGY CALL

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