E-Commerce Photography Studio

FRESHPACK PHOTO

Top Advice For Perfecting E-commerce Product Photography

E-Commerce Photography Studio THINK ABOUT PERFECTING THOSE IMAGES TO DRIVE CONVERSIONS AND SELL YOUR PRODUCTS. THIS IS WHERE A QUALITY PRODUCT PHOTOGRAPHER OR PACKSHOT STUDIO WILL BE ABLE TO HELP TAKE YOUR IMAGES TO THE NEXT LEVEL, BUT WHETHER YOU USE A PROFESSIONAL OR NOT, THERE ARE SOME KEY PIECES OF ADVICE TO STICK TO.

Choosing the right number of images

In general, the e-commerce system will allow several images for any listing but others often hidden unless a customer clicks on the gallery option. As with all of your listings, take the time to get professional quality, beautiful images of your product, following all the rules and requirements that e-commerce websites applies.

Be creative with your images

There are certain image requirements for the main image on ecommerce websites, but for other images and videos, you can get creative and really tell a story. One way of doing this is by choosing lifestyle shots for your product. As any product photographer will tell you, these bring a product to life, allowing the customer to imagine themselves in that scenario with your product. This is vital when a customer is unable to see a product in person or try it on.

PUT YOUR CUSTOMERS FIRST The last piece of advice in this article is perhaps the most important one and that is to always consider your customers when choosing images and designs. Try to see your product through the eyes of your stereotypical customer and think about how they would react and what they are looking for. If you’ve done the analysis, you should have an idea of who your average customer is and their likes/dislikes.

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Finding Your Creative Niche | CHC 2020

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